CCTV News:Buses in Changxing, Zhejiang Province took the elderly out of the countryside, while in Chenzhou, Hunan Province, a passenger bus that entered the village was "transformed" into a courier van because of a large number of online shopping by villagers.

In Suxian District, Chenzhou City, Hunan Province, at 4 pm every day, urban and rural bus drivers have to drive their vehicles from the city to Feitian Village, Suxian District, 28 kilometers away. Different from other trains of the day, there are many online shopping couriers in this car.

Lin Bo, bus driver of Yi Lin Bus Co., Ltd., Chenzhou, Hunan Province:The company uses the 4 o’clock in the afternoon to deliver express delivery. For each express delivery, we have a subsidy of 10 cents and a monthly income of several hundred dollars.

After the "passenger and freight mail" bus entered the village, it ignited the "online shopping craze" of the villagers. From sofas and home appliances to nail clippers, this express delivery point in Feitian Mountain Village has more than 20 express deliveries from local people online every day.

Cao Xijuan, a villager from Feitian Village, Suxian District, Chenzhou City, Hunan Province:I have never used an air fryer before, but now I want to buy it and try it. Nowadays, online shopping is very convenient, and it will take two or three days to arrive. The TV, washing machine and refrigerator at home are all online shopping.

The number of village-level delivery service points like this has expanded to 825 in Chenzhou in the past three years, covering 1342 villages with a coverage rate of 96.96%. In the whole year of 2022, the rural express delivery business in Chenzhou completed 16,959,200 pieces.

　　According to the WeChat official account message of WeChat released by Shenyang, in order to further improve the prevention and control of COVID-19 epidemic in Shenyang and ensure the life safety and health of people in Shencheng, the epidemic prevention and control headquarters of COVID-19, Shenyang is scheduled to carry out the third round of nucleic acid sampling for permanent population, temporary population and floating population within the city from 7: 00 on March 22nd to 12: 00 on March 23rd. The relevant matters are hereby notified as follows:

　　1. Please ask the general public to stay relatively still in their places of residence, and go to the designated sampling points for nucleic acid testing in batches, at different times and in an orderly manner under the arrangement of local streets (towns) and communities (villages), and complete the sampling work according to the guidance of the staff. Wear a mask all the time, don’t talk to others, and keep a distance of more than 1 meter. Please pay attention to the weather changes and travel safety.

　　Two, in order to ensure the effect of all the staff of nucleic acid testing, during the sampling period, the city’s organs, enterprises and institutions to promote home office. If you can’t work at home, the unit should fulfill the main responsibility of the unit and actively and orderly organize its employees to sample at the nearest nucleic acid testing sampling point.

　　Third, when sampling, please take the initiative to show the "Liaoshitong Health Code". Old people and children who don’t or can’t use smart phones, please ask their families and neighbors to show their codes on their behalf, and they can also bring their ID cards or household registration books.

　　Fourth, before the test results come out, please consciously abide by the requirements of the current epidemic prevention and control in Shenyang, and do not go out or gather unless necessary.

　　5. Those who do not participate in this round of full-scale nucleic acid testing will be given a "yellow code" for Liaoshitong Health Code. For those who refuse to cooperate, participate in nucleic acid testing as required, disturb the order, conceal, lie or falsify information and cause the spread of the epidemic, the public security organs will strictly investigate the legal responsibility according to law.

　　6. At 12 o’clock on March 22nd to 23rd, Shenyang suspended the operation of subways, trams and regular buses, and resumed operation at 12 o’clock on the 23rd.

Tong Zhengfa [2017] No.67 December 19, 2017

Counties (cities), District People’s governments, Municipal Economic and Technological Development Zone Management Committee, Sutong Science and Technology Industrial Park Management Committee, tongzhou bay Demonstration Zone Management Committee, municipal committees, offices, bureaus and municipal directly affiliated units:

　　In recent years, the whole city has thoroughly implemented the spirit of the important instructions of the Supreme Leader General Secretary on scientific and technological innovation, closely focused on the strategy of "revitalizing the city through science and technology", paid attention to giving full play to the enthusiasm and creativity of scientific and technological personnel, and encouraged them to carry out theoretical and practical innovations, and achieved good results. In 2015 ~ 2016, the city’s scientific and technological personnel combined with the actual situation of Nantong, wrote and published a large number of academic papers in the fields of natural science and engineering technology in journals above the provincial level, which made positive contributions to promoting scientific and technological innovation projects. After careful evaluation by Nantong Natural Science Academic Papers Review Committee and publicity to the public, a total of 120 outstanding natural science academic papers were awarded, which is hereby announced.

　　It is hoped that all localities, departments, units and the vast number of scientific and technological workers in the city will deeply understand the responsibility of the times to achieve innovation-driven, strive to participate in scientific and technological innovation and entrepreneurship, and contribute wisdom and strength to building a "strong, rich, beautiful and high" new Nantong.

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List of Winners of the 10th Excellent Academic Papers on Natural Sciences in Nantong (120 in total)

　　First prize (12 articles in total)

　　1、Dispatching strategies for coordinating environmental

　　awareness and risk perception in wind power integrated system

　　Jin Jingliang (Nantong University), Zhou Dequn, Zhou Peng

　　2、Properties of Fluoride-Doped β-PbO2 Electrodes and their Electrocatalytic Activities in Degradation of Acid Orange II

　　Qiao Qicheng (Nantong Vocational College of Science and Technology), Wang Lizhang, Shi Jian

　　3、A hierarchical-coevolutionary-MapReduce-based 　knowledge reduction algorithm with robust ensemble Pareto equilibrium

　　Ding Weiping (Nantong University), Wang Jiehua, Wang Jiandong

　　4. Color medical image enhancement based on histogram equalization of adaptive intensity matrix.

　　Gu Juping (Nantong University), Hua Liang, Wu Xiao

　　5. Modification of wool by air plasma and enzymes as a cleaner and environmentally friendly process (wool is modified by clean and environmentally friendly air plasma and biological enzymes).

　　Zhang Ruiping (Nantong University)

　　6. Influence of meshing algorithm and structural parameters on harmonic drive.

　　Luo Ji (Nantong Institute of Technology), Sha Chun

　　7、Identification of genetic differentiation between waxy and common maize by SNP genotyping

　　Hao Derong (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Zhang Zhenliang, Cheng Yujing

　　8、CXCL13 drives spinal astrocyte activation and neuropathic pain via CXCR5

　　Jiang Baochun (Nantong University), Cao Deli, Zhang Xin

　　9、Population-representative Incidence of Acute-On-Chronic Liver Failure:A Prospective Cross-Sectional Study

　　Qin Gang (Nantong Third People’s Hospital), Shao Jianguo and Zhu Yongchang.

　　10. body image disorders have impact on the sexual problems in Chinese systematic lupus patients.

　　Shen Biyu (Nantong First People’s Hospital)

　　11、Transplantation of RADA16-BDNF peptide scaffold with human umbilical cord mesenchymal stem cells forced with CXCR4 and activated astrocytes for repair of traumatic brain injury

　　Shi Wei (Affiliated Hospital of Nantong University), Xu Xide

　　12、Long-term survival trends of gastric cancer patients from 1972 to 2011 in Qidong

　　Chen Yongsheng (Qidong People’s Hospital), Chen Jianguo and Zhu Jian.

　　Second prize (24 articles in total)

　　1. Effects of different treatment methods on fermentation quality and nutritional components of soybean straw.

　　Gu Yongjian (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Zhan Jinshun, Sha Wenfeng

　　2. Effect of dexamethasone on apoptosis of human hepatocellular carcinoma cell line SMMC-7721.

　　Sha Xianghong (Nantong Teachers College), Zang Qiaoqiao, Tan Xiangling

　　3、Recursion-Transform method to a non-regular m×n cobweb with an arbitrary longitude

　　Tan Zhizhong (Nantong University)

　　4、Optimizing degradation of Reactive Yellow 176 by dielectric barrier discharge plasma combined with TiO2 nano-particles prepared using response surface methodology

　　Shen Yongjun (Nantong University), Han Shuo, Xu Qihui

　　5、Application of a mercapto- terminated binuclear Cu（II）complex Modified Au electrode to improve the sensitivity and selectivity for Dopamine detection

　　Jiang Guomin (Nantong University), Gu Xuefang, Jiang Guoqing

　　6. Corrosion resistance of nano-CeO2 _ 2 and methanol modified organosilane passivation film

　　Gu Jianfeng (Nantong Vocational College), Xiao Yi, Zhou Daiyi

　　7. Reliability and sensitivity analysis of reinforced concrete outer shaft lining structure in deep alluvium by fuzzy stochastic finite element method.

　　Yao Yafeng (Nantong Vocational College)

　　8. Mechanical fault diagnosis of vibration spectrum color image recognition based on quaternion moment invariants.

　　Hua Liang (Nantong University), Qiang Yujian, Gu Juping

　　9. Low-speed impact location of composite plates based on de-averaging normalized cross correlation method.

　　Lu Guan (Nantong University), Xu Yiming and Qiu taught themselves.

　　10. Research on improvement of weld mark defects of automobile instrument base based on AMI.

　　Gu Hai (Nantong Institute of Technology), Sun Jianhua, Yuan Guoding

　　11、Computerized design, generation and simulation of meshing and contact of hyperboloidal-type normal circular-arc gears

　　Chen Houjun (Nantong University), Zhang Xiaoping, Cai Xiong

　　12. Experimental study on seismic behavior of post-tensioned unbonded hybrid assembled frame joints.

　　Zhang Chen (Nantong University), Zhou Yuling, Cai Xiaoning

　　13. Research on the Inheritance and Development of Folk Tiger Head Shoes in Nantong

　　Liu Chunhui (Jiangsu Vocational College of Engineering)

　　14. Analysis of Thermodynamic Properties of Corn Gelatinization in Milk Maturing Stage

　　Tang Mingxia (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Chen Hui, Yuan Chunxin

　　15. Construction of recombinant expression vector of salt-tolerant willow insect-resistant gene Cry3A.

　　Li Min (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Ma Xiangjian, Li Yujuan

　　16. Estimation and regional distribution of rural biomass energy resources in Nantong City, Jiangsu Province

　　Xing Hong (Nantong Teachers College), Zhao Yuan, Wang Yiqiang

　　17. The influence of skill training on the self-efficacy and quality of life of patients with presbycusis in community.

　　Lu Hongjian (Nantong Second People’s Hospital), Jiang Zhongli, Xiao Yuhua

　　18. The curative effect of NB-UVB combined with Tuibai Decoction on vitiligo vulgaris and its regulating effect on Th17 related factors.

　　Sheng Guorong (Nantong Center for Disease Control and Prevention), Yan Xia, Xie Yong

　　Clinical observation on 50 cases of bronchial asthma treated by Jiawei Dingchuan powder combined with western medicine

　　Zhu Jinfeng (Nantong Traditional Chinese Medicine Hospital), Wu Jian, Yao Zupei

　　Hypoxic tumor-targeted PH-sensitive compound quantum dot siRNA delivery system

　　Zhu Hongyan (Nantong University), Zhang Shengyu, Ling Yong

　　Clinical and biological significance of HAX-1 overexpression in nasopharyngeal carcinoma

　　You Bo (Affiliated Hospital of Nantong University), You Yiwen

　　22. MiR-19b regulates the proliferation and migration of cardiac fibroblasts.

　　Zhong Chongjun (Nantong First People’s Hospital), Wang Kun, Ding Shengguang

　　23、Derivation of Schwann cell precursors from neural crest cells resident in bone marrow for cell therapy to improve peripheral nerve regeneration

　　Shi Haiyan (Nantong University), Gong Yanpei, Qiang Liang

　　24、A novel molecular and clinical staging model to predict survival for patients with esophageal squamous cell carcinoma

　　Wang Wei (Nantong Cancer Hospital), Wang Zhiwei and Zhao Jun.

　　Third Prize (84 articles in total)

　　Diversity analysis of flowering-related traits and starch viscosity traits of waxy corn core collection along the Yangtze River

　　Chen Guoqing (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Xue Lin, Hu Jiaru

　　2. Discussion on the transformation and upgrading of sericulture industry in coastal areas of Jiangsu Province

　　Zhou Jiahua (Jiangsu Modern Sericulture Industrial Park Co., Ltd.)

　　3、Stability and Morrey spaces relation to multipliers

　　Zhu Yueping (Nantong Teachers College), Yang Qixiang, Ye Pengtao

　　4、Blow-up results for evolution problems with inhomogeneous nonlocal diffusion

　　Chen Yujuan (Nantong University), Zhu Yueping

　　5、Bifurcation analysis on delay-induced bursting in a shape memory alloy oscillator with time delay feedback

　　Yu Yue (Nantong University), Zhang Zhengdi, Bi Qinsheng

　　6、Generation of a mef2aa:EGFP transgeniczebrafish line that expresses EGFP in muscle cells

　　Lu Feng (Nantong Vocational College of Science and Technology), Liu Dong, Yan Xinghong

　　7. internet plus: Generate Wisdom and Efficiency for Mathematics Classroom.

　　Wu Youhua (Tongzhou District Xingren High School)

　　8. Optimal relational contract model of port supply chain logistics capacity.

　　Lu Yongming (Nantong Open University)

　　9. Preparation of Ordered Mesoporous Indium Oxide/Reduced Graphene Oxide Nanocomposites and Their Visible Photocatalytic Properties

　　Ding Minjuan (Nantong Vocational College of Science and Technology)

　　10. Environmentally friendly recovery of phenylacetic acid from the production process of 7-ADCA.

　　Li Xun (Jiangsu Jiujiujiu Technology Co., Ltd.), Zhou Xinji, Xian Juan

　　11. Overview of the development and evolution of colored cotton embroidery in Nantong.

　　Jiang Xingmin (Nantong Arts and Crafts Institute)

　　12. Discussion on the stitch characteristics of Nantong simulation embroidery.

　　Huali (Nantong Arts and Crafts Institute)

　　13. Study on the bottom friction and wave breaking coefficient of typhoon wave propagation in the radiation sand ridge group of the South Yellow Sea-taking Lanshayang Waterway as an example

　　Xu Zhuo (Nantong Sijian Group Co., Ltd.), Zhang Wei, Lu Peidong

　　14. Analysis of the influence of the heating system inside and outside the tank on the heating efficiency of the tank.

　　Shi Jianrong (Nantong CIMC), Luo Yongxin, Zhao Kai

　　15. Design of progressive die for harness clamp

　　Zhu Jianrong (Xinrong Electromechanical Technology (Nantong) Co., Ltd.)

　　16. Research and design of high-efficiency motor energy efficiency test system based on 112B method.

　　Zhang Zhihua (nantong shipping college)

　　17、Detection of dopamine on a mercapto-terminated hexanuclear Fe（III） cluster modified gold electrode

　　Gu Xuefang (Nantong University), Jiang Guomin, Jiang Guoqing

　　18. Study on early cracking mechanism of steel bridge deck pavement based on texture characteristics.

　　Zhu Yong (Nantong University), Xu Xunqian

　　19、Wave reflection in a rotating pyroelectric half-plane

　　Jiang Quan (Nantong University), Yuan Xiaoguang

　　20. Optimization of stamping process parameters of clutch corrugated sheet based on orthogonal test.

　　Gao Liping (Nantong Vocational College of Science and Technology)

　　21, laser shock wave control elastic element residual stress state.

　　Li Bin (Nantong Institute of Technology), Gu Hai, Sun Jianhua

　　22. Study on the influence of mandrel on cold push bending forming of thin-walled TA2 titanium tube.

　　Hao Jing (Nantong Vocational College)

　　Research on intelligent recognition of license plate characters of muck truck

　　Qu Guoqing (Jiangsu Business Vocational College), Li Wangpei

　　24. Relay selection scheme and its performance analysis of single eavesdropping and double-hop cooperative network

　　Yang Lijun (Nantong Vocational College)

　　25. Simulation analysis of abnormal network traffic sequence monitoring technology under constant false alarm rate

　　Liu Haitao (Nantong Open University)

　　26、Effect of steel reinforcement with different degree of corrosion on degeneration of mechanical performance of reinforced concrete frame joints

　　Wu Xu (Nantong Institute of Technology), Liu Ronggui

　　27、AQM scheme design for TCP network via Takagi -Sugeno fuzzy method

　　Xu Sheng (Nantong Vocational College), Fei Minrui, Yang Xinhao

　　28. Hierarchical maximum likelihood iterative identification algorithm for Hammerstein nonlinear systems.

　　Li Junhong (Nantong University), Gu Juping, Yang Yi

　　29. Singularly perturbed frequency division control of double inverted pendulum.

　　Huang Xiaoli (Nantong Vocational College of Science and Technology) and Wu Zhonghua

　　30、Blind quality index for camera images with natural scene statistics and patch-based 　sharpness assessment

　　Tang Lijuan (Jiangsu Business Vocational College), Li Leida, Gu Kun

　　31、An improved fuzzy C-means clustering algorithm for assisted therapy of chronic bronchitis

　　Lu Weijia (Affiliated Hospital of Nantong University), Yan Zhuangzhi

　　32. Rapid detection of pentachlorophenol in aquatic products by gas chromatography-mass spectrometry

　　Shi Yukun (Nantong Center for Disease Control and Prevention), Yang Meigui, Yang Qinghua

　　33. Technological conditions for hydrolysis of waxy corn juice by medium-temperature α -amylase

　　Su Aimei (Nantong Vocational College of Science and Technology), Wu Haiyan and Tang Mingxia.

　　34. Rapid determination of polysaccharide content in silkworm chrysalis by derivative spectrometry

　　Wu Haiyan (Nantong Vocational College of Science and Technology), Yuan Qiumei

　　35, greenhouse "fresh broad beans/Lycium barbarum/lotus+loofah+tomato" efficient planting mode.

　　Cheng Yujing (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Li Jin, Tang Mingxia

　　36. CAPS marker development and its application in D8 gene functional marker development.

　　Ou Yanghong (Nantong Vocational College of Science and Technology), Wu Wenwen, Shao Yuanjian

　　37. Efficient winter intercropping mode and comprehensive cultivation techniques of mulberry fields in Nantong City.

　　Wei Yafeng (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Liu Jian, Li Bo

　　38. Construction and Application of Plough Cutting Soil Phase Diagram

　　Xu Shaohua (Nantong Vocational College of Science and Technology), Lu Shaoying, Ren Jianhua

　　39. Exploration and practice of multi-batch full-age artificial feed silkworms throughout the year.

　　Hanyifei (Rudong County Cansang Guidance Station)

　　40、Induction of tetraploidity with antimicrotubule agents in oriental melon （Cucumis melo var. Makuwa）

　　Wang Kang (Jiangsu Institute of Agricultural Sciences along the Yangtze River), He Linchi and Yan Honglang

　　41、Genome-wide association study of the husk number and weight in maize （Zea mays L.）

　　Zhou Guangfei (Jiangsu Institute of Agricultural Sciences along the Yangtze River), Hao Derong, Chen Guoqing

　　42. Effect of panicle fertilizer application on rice yield and yield components under drip irrigation under plastic film.

　　Li Shifeng (Nantong Crop Cultivation Technology Guidance Station), Lu Jian, Zhou Yu

　　43、Exploring the genetic variants of insulin-like growth factor II gene and their associations with two production traits in Langshan chicken

　　Yan Linjun (Nantong Vocational College of Science and Technology), Fang Xingtang, Liu Yao

　　44. Mesoscale analysis of a heavy rain process in Jiangsu under the background of typhoon going far to the north.

　　Zhang Shumin (Nantong Meteorological Bureau), Gu Peishu, Wu Caixia

　　45. A preliminary study on the flower color components of Tokyo Jasmine.

　　Xu Liping (Nantong Institute of Technology), Yu Fangyuan

　　46. Practice and Suggestions on Innovative Agricultural Insurance in Nantong City

　　Ping Gen (Nantong Municipal Committee Agriculture Office), Wang Jianzhong, Yin Honghua

　　47, Haimen leisure agriculture and rural tourism development.

　　Fan Lingyan (Haimen Municipal Committee Agriculture Office)

　　48, Nantong water conservancy support capacity and economic and social development coordination analysis.

　　Huang Li (Nantong Water Resources Survey and Design Institute Co., Ltd.), Tao Xiaodong, Lu Tingting

　　49、Porcine Mx1 fused to HIV Tat protein transduction domain （PTD） inhibits classical swine fever virus infection in vitro and in vivo

　　Zhang Xiaomin (Rugao Animal Husbandry and Veterinary Station)

　　50. Implementation and effect of specialized unified prevention and control of mulberry diseases and insect pests in Rugao City

　　Qian Xiaolan (Rugao Sericulture Technical Guidance Station), Zhang Fang

　　51. Observation on the effect of different disease modes of rice false smut on rice yield.

　　Sun Chunlai (Hai ‘an Plant Protection and Quarantine Station), Wang Xiaoqin, Zhang Helan

　　52. Cultivate new business entities and build a new force in modern agricultural construction.

　　Zhou Sheng (Nantong Municipal Committee Agriculture Office)

　　53. Serumykl-40 is incremental in patients with slow corona flow Xu Ying (Haimen People’s Hospital), Meng Hailiang and Pan Min.

　　54. Research and application of green control technology for main rice pests along the Yangtze River.

　　Zhang Xilin (Tongzhou District Agriculture Committee), Zhou Hao

　　55. Analysis of the Interaction between Smoking and Drugs and Diseases in Prescription Drug Instructions

　　Li Haibo (Nantong Maternal and Child Health Hospital)

　　56. Quality control method of rhubarb by combining fingerprint with one test and multiple evaluation.

　　Dou Zhihua (Nantong Third People’s Hospital), Qiao Jin, Bian Li

　　57. ABC analysis of temporary purchase of non-antibacterial drugs in a hospital in 2014.

　　Chen Xia (Nantong First People’s Hospital), Lu Ying, Zhang Yanhua.

　　58、Comparison of minocycline and azithromycin for the treatment of mild scrub typhus in northern China

　　Zhao Minxing (Affiliated Hospital of Nantong University), Shen Yanbo, Wang Ting

　　59、Outcomes of catheter ablation of atrial fibrillation in patients with hypertrophic cardiomyopathy: a systematic review and meta-analysis

　　Zhao Dongsheng (Nantong First People’s Hospital), Shen Yi, Zhang Qing

　　60、Prognostic role of microscopically positive marginsfor primary gastrointestinal stromal tumors: a systematic review and meta-analysis

　　Zhi Xiaofei (Affiliated Hospital of Nantong University), Jiang Baofei, Yu Junbo

　　61、CXCL13 Promotes Proliferation of Mesangial Cells by Combination with CXCR5 in SLE

　　Da Zhanyun (Affiliated Hospital of Nantong University), Li Liuxia and Zhu Jin

　　62、The value of serum RASSF10 hypomethylation in the diagnosis and prognosis of gastric cancer

　　Xue Wanjiang (Affiliated Hospital of Nantong University), Feng Ying and Wang Fei

　　63. Cross-cultural adjustment of cancer patients’ disease benefit scale

　　Liu Xun (Nantong University), Zhang Lanfeng

　　64、Meta-analytic approaches to determine gender differences for delayed healing in venous leg ulcers

　　Tang Xiaolei (Affiliated Hospital of Nantong University), Chen Honglin and Zhao Fangfang.

　　65、A novel automatic regulatory device for continuous bladder irrigation based on wireless sensor in patients after transurethral resection of the prostate：A prospective investigation

　　Ding Aiming (Nantong First People’s Hospital), He Bosheng, Cao Huling

　　66. Effect of Dioscorea nipponica Makino on the expression of Th1/Th2 cytokines in Hashimoto’s thyroiditis patients.

　　Cao Yongjun (Nantong Traditional Chinese Medicine Hospital), Jiang Shengyu, Luo Yanping

　　67、Effectiveness of Moxibustion Treatment in Quality of Life in Patients with Knee Osteoarthritis: A Randomized, Double- Blinded,Placebo-Controlled Trial

　　Ren Xiumei (Affiliated Hospital of Nantong University), Yao Chang, Wu Fan

　　68、Effect of Intermittent versus Chronic Calorie Restriction on Tumor Incidence: A Systematic Review and Meta-Analysis of Animal Studies

　　Chen Yalan (Nantong University), Xu Guangfei

　　69. The value of dynamic contrast-enhanced MRI and PET/CT in differential diagnosis of solitary pulmonary nodules.

　　Feng Feng (Nantong Cancer Hospital), Xia Ganlin, Qiang Fulin

　　70. Analysis of HIV/AIDS test results in Rudong County from 2013 to 2015

　　Wang Shifang (Rudong County Center for Disease Control and Prevention)

　　71. Preliminary clinical significance analysis of percutaneous and blood carbon dioxide partial pressure gradient monitoring in septic shock patients.

　　Wang Weiqun (Tongzhou District People’s Hospital), Cao Peihong, Qiu Zuhong

　　72、Lung Cancer in a Rural Area of China:Rapid Rise in Incidence and Poor Improvement in Survival

　　Yang Juan (Qidong People’s Hospital)

　　73, NLRC5 Targeting Wnt/β-catenin Signaling Pathway and Its Regulatory Effect on Proliferation, Migration and Invasion of Hepatocellular Carcinoma Cells

　　Peng Yunyun (Haimen People’s Hospital)

　　74. The high expression of FABP3 and FABP4 and the poor prognosis of non-small cell lung cancer.

　　Tang Zhiyuan (Affiliated Hospital of Nantong University), Zhou Xiaoyu and Ni Songshi.

　　75. Effects of Ganoderma lucidum polysaccharide combined with metformin on myocardial structure and hemodynamics in type 2 diabetic rats.

　　Qiao Jin (Nantong Third People’s Hospital), Dou Zhihua, Wu Feng

　　76. Effect of Tuibai Decoction combined with NB-UVB on the expression levels of IL-6 and TGF-β in patients with vitiligo vulgaris

　　Ding Xiaoyun (Nantong Fourth People’s Hospital), Liu Haiqin

　　77、Drug resistance-related microRNAs in hematological malignancies: Translating basic evidence into therapeutic strategies

　　Xie Lingling (Affiliated Hospital of Nantong University), Jing Rongrong and Qi Jing.

　　78、RASSF10 is an epigenetically inactivated tumor suppressor and independent prognostic factor in hepatocellular carcinoma

　　Wang Fei (Affiliated Hospital of Nantong University), Feng Ying and Li Peng

　　79、Association of microRNA-21 expression with clinicopathological characteristics and the risk of progression in advanced prostate cancer patients receiving androgen deprivation therapy

　　Guan Yangbo (Affiliated Hospital of Nantong University), Wu You, Liu Yifei

　　80、MicroRNA-146a-5pattenuates neuropathic pain via 　suppressing TRAF6 signaling in the spinal cord

　　Lu Ying (Nantong University), Cao Deli, Jiang Baochun

　　81、MicroRNA-10a/10b represses a novel target gene mib1 toregulate angiogenesis

　　Wang Xin (Nantong University), Ling Changchun, Li Liping

　　82、Runx1t1 Regulates the Neuronal Differentiation of Radial Glial Cells From the Rat Hippocampus

　　Zou Linqing (Nantong University), Jin Guohua, Li Haoming

　　83、The effects of percutaneous ethanolinjection followed by 20-kHz ultrasound and microbubbles on rabbit hepatic tumors

　　Shen Zhiyong (Nantong Cancer Hospital), Xia Ganlin, Wu Mingfeng.

　　84、Expression of immune checkpoints in T cells of esophageal cancer patients

　　Xie Jinhua (Hai ‘an County People’s Hospital), Ji Haoming, Zhang Yan

　　"Ningbo released" the news of WeChat official account on September 14th. In order to make overall plans for normalized epidemic prevention and control and typhoon prevention and flood control, the Municipal Epidemic Prevention and Control Office issued the latest notice with the consent of the Municipal Leading Group for Epidemic Prevention and Control.

　　01

　　Due to the impact of Typhoon Meihua, on September 15th and 16th, the city continued to implement the current nucleic acid inspection requirements except the airport, railway station, high-speed bayonet, high-speed service area and other city "gates", and the city continued to suspend the 72-hour normalized nucleic acid inspection requirements. If the nucleic acid test shows "gray code" for more than 72 hours, citizens can still take public transportation and enter public places, but please continue to cooperate with the staff to check the health code and travel code.

　　02

　　Since September 15th, all localities should restore and open normalized nucleic acid sampling points in an orderly manner, increase sampling units, extend sampling time, and effectively protect the needs of citizens for nucleic acid sampling. All districts (counties, cities) should promptly publish information such as sampling site and opening hours of nucleic acids.

　　03

　　From 0: 00 on September 17th, Ningbo will fully resume the 72-hour normalized nucleic acid detection and inspection requirements implemented on September 7th. Please understand, support and cooperate with the general public, and please tell each other.

　 　

　 　Special feature of 1905 film network　The summer file in July, also known as domestic protection month, saw eight domestic films released on July 8 alone. Among them, there is a literary film "Winter" with little publicity before, which will "go to war" on the same day as "Chill 2", "Rock Tibetan Mastiff", "Big Fish Begonia" and "never gone", and the box office prospect is really not optimistic.

The film released on July 8 　 　

　 　Looking at the literary films in the summer file, Winter is not fighting alone. The Roadside Picnic, which will be released on July 15th, will also face fierce challenges from other major rivals, such as The Great Reversal starring Xiao Wa, day trader the Quick Shooter starring Zhang Jingchu and Kenny Lin CP, and the article director Virgo Lu Yao Zhi Ma Li.

The film released on July 15th. 　 　

　 　 It seems to be a right thing for literary films to hide in the domestic protection month, but it can only be said that the risk is small in the schedule. How does the literary film break through the schedule dilemma and get higher film arrangement and box office? Is it difficult for every literary film to kneel like Fang Li? In the final analysis, this should be combined with the promotion of literary films themselves and the development status of mainland art theaters.

　 　 In the Mainland, there was a real representative of the cinema, who explained the discovery of literary films and the development dilemma of art cinemas. She was the program and promotion manager of Beijing Broadway Film Center — — Yang Yang.

　 　　Program and Promotion Manager of Beijing Broadway Film Center — Yang Yang

　 　 The survival status of art cinemas is inseparable from the prosperity of the literary film market, so Yang Yang’s viewpoint is also representative, which is difficult to copy, because there is only one art cinema in the mainland. "The Broadway Film Center has done statistics. The ratio of literary films to commercial films is 1: 10, but the attendance rate is only 1:3. It can be said that all the money is earned from commercial films." From these words, it is not difficult to see that it is almost impossible for a cinema to maintain its operation only by literary films, even if it is an art cinema.

Beijing Broadway Film Center

　 　 Then the question came, and people began to think whether literary films should be shown in art theaters for a long time. But from Yang Yang’s words, we can see that after the establishment of the Art Cinema, there seems to be no improvement in the "way out for literary films". What’s the problem? Is it that the publicity of literary films is not in place, or is it unreasonable to arrange films in cinemas? Why do we see so few literary films when there are art cinemas in the Mainland?

　 　 With these questions, Zi Shijun specially went to Beijing Broadway Film Center and had a good chat with Yang Yang about the announcement of domestic literary films and the operation of art cinemas.

[See the manager of the art theater talking about the myth of domestic literary films]

　 　 Broadway Film Center, established in December 2009, is a Hong Kong-owned art cinema, located in a residential area of Xiangheyuan Road in Dongzhimen, operated and managed by Hong Kong Anle Film Co., Ltd. Before the opening of this one in the Mainland, Anle had successfully operated an art cinema in Hong Kong called Hong Kong Broadway Film Center. With the experience of successful operation, the founding concept of Broadway Film Center in the Mainland also wants to be consistent with it, to provide screening for high-quality literary films at home and abroad, and to expand the exchange of film culture.

　 　 Yang Yang’s job is to select excellent films from the domestic literary films every year, and implement the corresponding film arrangement and post-screening exchange activities. During this period, she also saw the problems faced by mainland literary films, large and small. She told us that "several small partners in her team can even be regarded as a small company for the publication of mainland literary films for a long time".

Earlier, we were equivalent to a literary film publishing company.

　 　 In the early years, some domestic literary films with relatively small volume did not try to be released nationwide at all, such as Cao Baoping’s Glorious Wrath. Before its release, Beijing Broadway Film Center was almost equivalent to their publicity company, which did everything from posters to brochures, as well as writing all press releases and inviting media.

The implementation of Yang Yang’s various ideas was completed on this desk.

　 　 Q: Does this mean that for these small-scale literary films in the early days, do you still announce them here?

　 　 A: In the early days, this movie was very small. I think there was a big difference in the past two years from "Fireworks by Day", but "Fireworks by Day" is a special case that can’t be copied. Since then, plus the rapid growth of the whole China movie market, everyone wants to go to the national release, hoping to replicate a miracle in it.

You cann’t just lay out the whole line at every turn.

　 　 Q: You said earlier that the team was unprofessional, such as selling dog meat by hanging sheep’s head?

　 　 A: Isn’t that what commercial movies are all about? Just find a selling point, whatever it is, just drag it there first.

　 　 Q: What do you think are the unprofessional behaviors of domestic literary films in propaganda?

　 　 A: The announcement of an art film is a difficult thing to do all over the world. Its idea is not for profit, and it is not made for the maximum benefit. So when you announce it, you have to be patient and take a long line. Is there anything better that can bring out its commercial benefits? Like now, there is no particularly good model. I have also asked Anle’s colleagues in Hong Kong, who also bought some small non-Hollywood films in Hong Kong very early, but I feel that they don’t have a particularly good model, including Taiwan Province, but they are all very small. If you follow that, the distribution of these films in China is not particularly bad.

　 　 Q: Do you think that these domestic ideas of putting on a full-screen screening are actually wrong?

　 　 A: I think this idea may need to be changed, because before, only the film center was on the long line, and this volume was a little too small. I understand that they are not satisfied with only showing it in one theater, and I also think it needs to be expanded, but it is unrealistic for you to really compare it with commercial films, even with Fireworks in the Day.

　 　 Q: Before "Fireworks in the Day", there was a saying, why not learn from the United States, first show it on a small scale, and then expand it? Do you think it is difficult to realize this?

　 　 A: To a certain extent, the current publicity companies can’t settle down to do this. If it’s small, you have to choose a cinema and talk about it one by one. Now there are so many publicity weeks for a film, and there are so many cycles for a film. After this project is over, he will immediately enter the next project, no matter what happens to the film in the later stage, but these films must be fermented by word of mouth for a long time before they can be done slowly.

Many literary films will be wasted if they do this.　

　 　 But generally speaking, it is hard to achieve any box office miracle, that is, you accumulate slowly, but now no one is doing this, and there are not even a number of cinemas, even if only 20 or 30 people want to do this, and now it is Broadway, with at most an intermediate cinema. I don’t know what other cinema companies are like, but there are a few cities in Broadway that are suitable for our own company, and then the managers are willing to cooperate. They also know what to do, but they still can’t become a mass.

　 　 In fact, many domestic literary films may not be publicized, and many cinemas simply don’t arrange them. Zi Shijun interviewed some cinema managers when "A Hundred Birds at the Phoenix" was released. Their first reaction was, I haven’t seen it, I don’t know about it.

There is a horse on the other side of the mountain, with a domestic box office of 240,000.

　 　 For example, there is a horse on the other side of the mountain released in May, and the number of films is even lower. The Broadway Film Center has never seen the film, because Yang Yang is familiar with Huang Lu, and she took the initiative to find the producer through her, and then told them whether to come and have a post-screening exchange. "But they haven’t done some movie-watching activities before, and the director happened to be going to other places, and then Huang Lu couldn’t come because he had to shoot, feeling that they gave up on propaganda, and many films would be wasted."

Next page:Is the art cinema really the savior of literary films?

Departments in charge of industry and informatization, development and reform, science and technology, finance, ecological environment, transportation, agriculture and rural areas, commerce, culture and tourism, market supervision and banking supervision of all provinces, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps:

Traditional superior food producing areas and local characteristic food industries are important development carriers and key growth engines of China’s food industry. In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, implement the 14th Five-Year Plan for National Economic and Social Development and the Outline of the Long-term Goals for 2035, accelerate the development of traditional superior food producing areas and local specialty food industries, foster the formation of new kinetic energy for economic development, and help rural revitalization and common prosperity, this guidance is formulated.　

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 20th Party Congress, adhere to the general tone of striving for progress while maintaining stability, implement the new development concept completely, accurately and comprehensively, accelerate the construction of a new development pattern, adhere to the people-centered development idea, carry out in-depth supply-side structural reforms, fully release the industrial development potential and promote comprehensive rural revitalization and common prosperity based on regional resource endowments and unique food culture.

According to local conditions, highlight the characteristics. Dig deep into the superior resources in various places, clarify the development direction and cultivation priority, build a food industry system with regional characteristics, and form a diversified and differentiated industrial competition pattern.

Market-led, overall promotion. Optimize the development environment of traditional superior food producing areas and local characteristic food industries, give full play to the decisive role of the market in resource allocation, and help enterprises and industries grow and develop.

Leading by producing areas, gathering and developing. Guide the traditional superior food producing areas to further exert the agglomeration effect, strengthen the construction of public service platform, promote the creation and promotion of regional brands, and promote the development of large, medium and small enterprises.

Ensure safety and serve the people. Strengthen the main responsibility of quality and safety of food enterprises, improve the quality and safety risk management and control ability of the whole industry chain, and ensure the "safety on the tip of the tongue" while meeting the diverse food consumption needs of the people.

By 2025, the scale of traditional superior food producing areas will continue to grow, the geographical coverage will be further expanded, the quality and efficiency of local specialty food industry will continue to improve, the supply chain support capacity will be significantly improved, the integration level of primary, secondary and tertiary industries will continue to be optimized, and the modernization level of industrial chain will be greatly improved. The development pattern of local specialty food with "10 billion leading enterprises, 100 billion clusters and 1 trillion industries" will basically take shape. Cultivate more than five traditional superior food producing areas with annual revenue exceeding 100 billion yuan, and more than 25 leading enterprises with annual revenue exceeding 10 billion yuan, and create a number of well-known national brands of local specialty food products and typical cases of industrialization of local specialty snacks.

Strengthen the protection and utilization of raw material varieties of high-quality edible agricultural products, strengthen the expansion and breeding of special and rare agricultural products, and provide strong support for the development of local specialty food industry. Strengthen the cultivation of varieties of raw materials suitable for processing, support universities, scientific research institutes and seed enterprises to vigorously carry out the introduction, testing, evaluation and innovative utilization of special varieties of processing resources around the development needs of local food industry, optimize the quality and processing performance of raw materials, and expand the scope of application.

Encourage enterprises to focus on the advantage areas of China’s characteristic agricultural products and tilt to the border areas appropriately, establish a long-term and stable supply base for agricultural raw materials, and develop large-scale breeding. Carry out investigation and monitoring of agricultural non-point source pollution, implement measures to prevent and control agricultural non-point source pollution, standardize the use of agricultural inputs such as agricultural and veterinary drugs, fertilizers and feeds, promote the recycling of agricultural wastes, strictly control the source of heavy metal pollution such as cadmium in soil, and protect the ecological environment. Encourage the declaration to create a national organic food production base.

Encourage local specialty food production enterprises to form a stable cooperative relationship with farmers’ professional cooperatives, family farms and other new agricultural business entities in the form of order farming, or establish a variety of cooperation modes such as contract, dividend and equity with farmers of agricultural raw materials, organize specialized institutions or professionals to carry out targeted technical guidance on breeding, form a long-term and stable source of high-quality raw materials supply, and let farmers share the value-added benefits of the whole industry chain.

?#xa0; (B) to promote the construction of characteristic industrial clusters

Support governments at all levels to base themselves on local characteristic food industry resources, strengthen high-level planning and layout, guide enterprises to concentrate in traditional superior food producing areas, and amplify the industrial cluster effect. Aiming at the upstream and downstream supporting requirements of the industry, we will introduce enterprises such as agricultural product pretreatment, cold chain logistics, packaging and printing, and e-commerce to promote the optimization and upgrading of production factors and form a number of competitive advanced manufacturing clusters.

Encourage local specialty food leading enterprises to play the role of the main engine of the industrial chain, strengthen scientific and technological innovation, vigorously carry out brand and channel construction, give play to the collective radiation effect, drive the development of upstream and downstream small and medium-sized enterprises, and improve the efficiency of resource allocation. Strengthen the cultivation of specialized and innovative small and medium-sized enterprises in the field of local specialty foods, guide all kinds of growth enterprises to deepen market segments, strengthen division of labor and cooperation, enlarge and strengthen products and brands in professional fields, and create a good industrial ecology for the development of large, medium and small enterprises.

Support traditional superior food producing areas to build characteristic leading product trading centers and wholesale markets, and encourage the establishment of intermediary organizations such as industry associations and industry alliances to expand the influence of local specialty foods. Strengthen the construction of a public service platform integrating process technology research and development, testing and certification, and personnel training, improve the infrastructure such as power supply, water supply, gas supply, solid waste and sewage treatment in producing areas, and support the high-quality development of traditional advantageous producing areas. Strengthen the construction of cold chain logistics facilities for agricultural products such as pre-cooling, storage and preservation, and fill in the shortcomings of "the first mile" of food raw materials.

With the help of national key R&D plans and other scientific and technological resources, we will carry out research on the mechanism of nutritional components, physiological functions and component structure changes in local specialty foods, and accelerate the research and development of common key technologies such as nutritional targeting design, flavor quality modification, efficient extraction and separation of functional components, and adaptive transformation of processing technology. Strengthen the popularization and application of practical technologies such as ultra-fine grinding, rapid enzyme inactivation, energy-saving quick freezing and modified atmosphere preservation. Deeply practice the "big food concept" and increase the development of new food resources.

促进全自动高速无菌灌装、智能温控蒸煮、数控高密度发酵、微波灭菌、超高压非热杀菌等现代食品加工工艺装备推广应用。整合地方特色食品企业、装备制造企业和科研院所力量，构建关键技术装备创新应用联合体，逐步提升重要装备供给能力。支持企业大力开展技术改造，积极应用首台（套）重大技术装备等，不断提升工艺装备水平。

3. Promotion and application of industrial design

Give full play to the role of industrial design in empowering the local specialty food industry, accelerate the penetration into product research and development, processing and manufacturing, design and other aspects, promote the deep integration of product design with Chinese traditional craft culture, and effectively enhance the added value, competitiveness and brand influence of products. In-depth implementation of the relevant standards and requirements to limit excessive packaging of goods, and practice the concept of simple, moderate and green development of food packaging design.

Support local specialty food production enterprises to establish and improve the food safety management system, equip with food safety management personnel, strictly manage suppliers, check incoming goods, control production process, and conduct factory inspection, and regularly carry out food safety self-inspection. Encourage enterprises to meet the requirements of good production practices, implement GB/T 19000 series quality management system, ISO22000 food safety management system, hazard analysis and critical control point (HACCP) system certification, strengthen the training of advanced quality management standards, and establish a whole chain quality and safety risk prevention system. Encourage enterprises to implement the national standard of credit management system and establish the whole life cycle traceability system of local specialty foods.

Encourage local specialty food enterprises to strengthen the application of quality and safety control technologies, instruments and equipment such as raw material pretreatment, processing and manufacturing, packaging and sterilization, accurate identification and elimination of foreign bodies, and automatic quality perception, so as to improve the ability and level of inspection and quality and safety risk prevention. Encourage the establishment of local specialty food manufacturing innovation centers, national industrial measurement and testing centers, national market supervision key laboratories and technological innovation centers.

Establish a whole-process supervision system from the breeding, production and processing of agricultural raw materials to circulation and consumption. Strengthen the supervision and inspection of local specialty food production enterprises, urge enterprises to strictly implement the main responsibility of food safety, and prevent food safety risks such as raw material pollution. Strengthen daily supervision and sampling monitoring, and intensify supervision and rectification of enterprises whose quality and safety are not up to standard. Strengthen the food safety emergency response capacity of traditional superior food producing areas, improve the emergency response mechanism, and establish and improve the product quality and food safety information release system.

Promote the innovation and development of time-honored brands in the food field, promote the integration of intangible cultural heritage, historical culture, festival culture, folk culture and other elements into local specialty food brands, and encourage enterprises to reasonably combine Chinese traditional food production techniques with modern food production technologies. Excavate the historical origin of local specialty foods, tell the stories of local specialty foods well and show the unique "taste" of local specialty foods by means of short videos, micro-movies, series of books, museums and archives construction.

Support the registration of collective trademarks in traditional superior food producing areas, accelerate the cultivation of regional public brands, guide enterprises in producing areas to actively use them, and enhance the brand image of producing areas. Encourage local specialty food production enterprises to develop green, organic and geographical indication agricultural products, implement the certificate system for edible agricultural products, and enhance brand influence. Encourage traditional superior food producing areas to establish professional service institutions for brand operation, strengthen the publicity of brand cultivation management system standards, improve the brand value evaluation system, and provide strong support for local specialty food brand building.

Encourage traditional superior food producing areas to hold professional exhibitions, expositions and trade fairs of local specialty foods, promote featured leading products through design competitions, tasting meetings and other forms, and enhance brand influence and reputation. Guide local specialty food manufacturers to participate in activities such as "China Brand Day", "Intangible Shopping Festival", "Eating Goods Festival", "National Tour" and "Entering Famous Stores", and intensify publicity and promotion. Support local specialty foods to explore the international market.

1.α Green, Low Carbon and Safe Development

Support local specialty food production enterprises to create green factories, accelerate the application of water-saving, energy-saving and grain-saving processing technology and equipment, promote the application of clean and efficient manufacturing technology, and improve the processing conversion rate. Encourage the development of circular economy in traditional superior food producing areas, strengthen the secondary development of processing by-products such as fruit and vegetable skin residue, grain and oil bran meal and animal bone blood, and improve the comprehensive utilization level of resources. Strengthen the prevention and control of air, water, soil and solid waste (white garbage) pollution to ensure the safety of ecological environment and food. Strictly implement the main responsibility of enterprise safety production and improve the level of intrinsic safety.

2. Digitalization and intelligence level

Promote the deep integration of modern information technologies such as 5G, industrial internet and big data with the whole industrial chain of local specialty foods, and promote the digital development of raw material collection, production and processing, warehousing and logistics. Promote digital R&D design, promote process reengineering, forge a number of digital workshops, 5G fully connected factories and intelligent factories, realize flexible production and intelligent manufacturing, accelerate product iterative updating, and improve the adaptability between supply and demand.

Support enterprises to consolidate cooperation with traditional channels such as supermarkets, convenience stores and community fresh food, strengthen the production and marketing docking with large-scale e-commerce platforms, deepen the omni-channel layout of production, circulation, sales and service, and realize the deep integration of online and offline diversified formats. Scientifically build a digital prediction model of local specialty food consumption demand, analyze consumption preferences in different regions and future consumption trends, and guide the upstream and downstream of the industrial chain to rationally allocate R&D, manufacturing and marketing resources to better meet the consumption demand of local specialty food.

Encourage traditional superior food producing areas to expand the industrial chain of local specialty foods, strengthen the deep integration of upstream and downstream, and cultivate innovative formats and models. Combined with the breeding base of characteristic agricultural products raw materials, we will develop shared farms, farming experiences, village houses and other formats. We should tap the functions of health, leisure and sightseeing, ecological protection and cultural inheritance of local specialty foods, and guide the integration and development of local specialty food industries with health care, tourism, popular science and entertainment industries. Accelerate the development of local specialty food prefabrication, promote the combination of traditional food production technology and modern food production technology, and launch a number of industrialized products such as Chinese cuisine and local snacks.

Actively create a local food consumption scene that integrates food tasting, cultural creativity, community communication and other functions, and provide diversified consumption experiences such as immersion, experience and interaction. Actively embed the consumption elements of local special foods into consumption scenes and carriers such as night economy, special catering gathering areas and large-scale commercial complexes, so as to widely gather popularity and promote the consumption of local special foods.

Establish a three-level collaborative working mechanism among the Ministry, provinces (autonomous regions and municipalities directly under the Central Government) and cities, strengthen the linkage between the central and local governments, and carry out in-depth cultivation of traditional superior food producing areas and local specialty food industries. Establish an inter-ministerial coordination mechanism to jointly promote industrial development. Encourage all localities to take the development of local specialty food industry as an important measure to promote comprehensive rural revitalization and common prosperity, and strengthen systematic planning and supervision and implementation.

Make full use of existing capital channels to support the technological upgrading, processing equipment transformation and digital transformation of local specialty food production enterprises. Give full play to the role of national production integration as a platform, and guide financial institutions to provide assistance for the development of local specialty food production enterprises. Encourage market-oriented funds to increase support for technological innovation and weak links in the field of local specialty foods. We will steadily push forward the pilot project of verification and deduction of input tax of value-added tax on agricultural products.

充分发挥科研院所、标准化技术组织的专业优势，开展特色食品领域国家标准和行业标准制修订工作。鼓励社会团体和企业制定高于推荐性国家标准和行业标准相关技术要求的团体标准和企业标准。支持地方特色食品生产企业参与国际标准制定与转化。

?#xa0; 完善地方特色食品产业人才培养体系，借助高校、科研院所等资源，培养产业发展亟需的专业人才。结合地方特色食品生产工艺流程特点，开展继续教育和职业培训，形成具有丰富实践经验的高素质技能型人才队伍。鼓励企业与高校联合开展企业家研修培训，培育具备研发设计、生产制造、市场营销等多方面能力的现代企业管理人才。

 

?xa0;?xa0;?xa0;?xa0;?xa0;?xa0;?xa0;?xa0;?xa0;?xa0;

工业和信息化部

?#xa0; ?#xa0; ?#xa0; ?#xa0; ?#xa0; ?#xa0; ?#xa0; ?#xa0;国家发展和改革委员会

科学技术部

财政部

生态环境部

交通运输部

农业农村部

商务部

文化和旅游部

国家市场监督管理总局

中国银行保险监督管理委员会

 

2023年3月16日

Image source: the idea of the worm

During the global COVID-19 epidemic, the e-commerce market in almost all European countries showed a very significant growth trend. Although the epidemic situation in Europe has been obviously controlled and offline physical commerce has picked up, with the impact of another wave of epidemic outbreaks after winter, many places in Europe have been blocked again, and the level of physical shopping is still not optimistic.

How can we target customers? This requires you to have a certain understanding of the characteristics of overseas customers and the development of overseas e-commerce, and on this basis, master the way to search for overseas target customers. Next, let’s take stock of the e-commerce market trends in various countries around the world.

I. Russia

Market overview:

The characteristics of Russian Internet are: late start, rapid development, and large age span of net names. Russian netizens are mainly distributed in Moscow and St. Petersburg. Due to the lack of large clothing stores and incomplete clothing models, the online purchasing power of medium-sized cities is relatively high. Female users account for 60%, mostly aged from 25 to 38. They buy a variety of goods, among which clothing and shoes are more popular.

Demand characteristics:

The temperature difference is large and it is cold in winter. Commodities such as hats, gloves, scarves, long fur coats and short fur coats are necessities of life.

Russians love sports, and sports are an indispensable part of life, which leads to the hot sale of sports goods.

Be infatuated with holidays. The beach is the first choice for Russians to spend their holidays, so the articles needed for beach holidays, such as swimsuits and sandals, are selling well.

Russians are tall, and there is a great demand for large-size clothes.

Price accounts for a large proportion in Russian online shopping decisions, and the price factor is very important. The quality and brand of goods are equally important to them.

Second, Brazil

Market overview:

Brazil is an emerging market for cross-border e-commerce competition, mainly due to its good e-commerce infrastructure, rapid development of logistics and payment platforms, and its vast territory. In recent years, the Brazilian government has made great efforts to build e-commerce infrastructure, which has accelerated the development of e-commerce.

Demand characteristics:

Characteristics of buyers: The buyers in Brazil are basically white-collar workers, aged 25-36, with college education or above, medium English level and 3-4 years of cross-border online shopping experience.

Demand preference: For Brazilian buyers, cheap price and fashionable style are the most important. Category preference is clothing, accessories, shoes and bags, beauty products, toys and 3C accessories.

Style preference: Brazilian buyers love American country style and simple style, like tight-fitting and figure-showing clothes, and like exaggerated and colorful accessories. They pursue the texture of goods, and sellers should pay attention to the effect of pictures.

III. Spain

Market overview:

Whether it is domestic e-commerce or cross-border electronic commerce, Spain is the most potential country in Europe. Spanish consumers are more inclined to shop online than in physical stores. More than half of Spanish online consumers have the experience of shopping from foreign online stores, making Spain a profitable cross-border e-commerce market.

Demand characteristics:

Characteristics of the buying crowd. The ratio of male to female buyers in Spain is average, and the age of buyers is concentrated between 16 and 34 years old, mainly students and office workers. Spanish buyers do not have a very high ability to pay, so they are more concerned about the price of goods.

Shopping habits. Most Spanish buyers are used to browsing and shopping on their desktops, and they mostly buy goods through keyword search. Before buying, they will compare the prices of the whole station and refer to the favorable comments.

Special needs. In selling goods in Spain, sellers must attach a size table to clothes and other goods in addition to complete sizes.

Fourth, France

Market overview:

France is a big trading country in the world, and its total import and export volume ranks fifth in the world. At the beginning of 2016, the growth rate of total e-commerce sales was 10 times that of French business as a whole. Since 2015, the number of people using mobile phones to shop online in France has increased rapidly. Now, 72% of the goods sold by e-commerce are sold through mobile terminals.

Demand characteristics:

Time of purchase. Because of Christmas, November and December are the hottest months for e-commerce sales. Usually, 63% of the French will shop online during this period.

Demand category. Due to the relatively developed tourism industry in France, what the French buys most online are tourism, services, culture and clothing.

Purchase interface preferences. The product details page should pay attention to the richness of the pictures in addition to the French copy in the pictures.

V. Britain

Market overview:

The British government has always supported the development of e-commerce, so British e-commerce is in the leading position in European and American countries. Britain, Germany and France are the most popular import destinations for cross-border electronic commerce in Europe. Such a good development trend of e-commerce in the UK is due to the increase in the Internet access rate of the British public and the improvement of Internet access conditions. In terms of the price and choice of Internet access services, the UK is more competitive than most other European countries.

Demand characteristics:

Price. British consumers will spend a lot of time comparing the same type of goods. In most cases, the price of goods is the decisive factor in their marketing purchase behavior.

Demand preference. With the acceleration of product updating, social media and fashion shows can always trigger fashion trends and product demand. At the same time, members of the British royal family also play a significant role in promoting the sales of fashion goods.

Sixth, the United States

Market overview:

The United States is the earliest and fastest developing country of e-commerce in the world, and its e-commerce application field and development scale are ahead of other countries. The United States has the largest number of large-scale e-commerce platforms in the world, and the user activity of the platforms is also the highest in the world. The main reason is that the good infrastructure and sufficient consumer groups in the United States make the online B2C sales in the United States show a steady upward trend. The United States has a strong Internet economy, more individuals are willing to integrate into this economic system, and local netizens have a very strong sense of sharing and innovation, so the sales of C2C are also increasing year by year.

Demand characteristics:

Consumption habits. Americans basically don’t save money and like to overdraw.

Living habits. Americans live in the present, enjoy life and pay attention to spiritual consumption, such as exercise, fitness, health preservation, tourism and nutrition. Americans will spend a lot of money on fitness, outdoor sports, health care and nutrition. Therefore, the market of fitness products and outdoor products in the United States is hot, and key products are selling well. This is closely related to the living habits of Americans.

Brand demand. Americans attach great importance to brands. Americans believe that brands are the guarantee of quality. They would rather choose high-priced brands than cheap goods without brands. Packaging occupies a large proportion in the hearts of Americans. In their eyes, the quality of packaging and goods is equal. Good goods must have good packaging, otherwise there will be a gap in their shopping experience.

VII. Germany

Market overview:

Germany is the fifth largest e-commerce market in the world and the second largest e-commerce market in Europe. Its Internet penetration rate (93%), the proportion of online shopping consumers (83%) and the average online shopping expenditure (1355) are higher than the European average. Whether it is the number of online buyers or the average annual cost of each buyer, Germany’s ranking is higher than the European average. Its market features mainly include: broad market growth, high consumption level, supporting force, perfect logistics system guarantee experience, customers’ pursuit of quality and high profit rate.

Demand characteristics:

Germans prefer German websites and bank transfers;

Germans prefer German websites and bank transfers: fashion and clothing, electronic products and books are in great demand.

German consumers are keen on online shopping, ranking first in consumer preference with convenient door-to-door service, followed by 24-hour shopping, more convenient online shopping, lower online shopping price, wider choice of online shopping products, easier comparison of goods and smoother online shopping process.

Germans are not impulsive in shopping, and the proportion of consumers who miss physical stores is low.

Eight, Japan

Market overview:

Japan is the third largest economy in the world and the fourth largest e-commerce market. Thanks to the high network coverage in Japan, mobile shopping has become the mainstream. Although it started late in the field of cross-border e-commerce, it has the characteristics of rapid development, high maturity and strong systematization, and has gradually become an important cross-border e-commerce market. Its good development trend has had a profound impact on the surrounding pattern. Moreover, as a world economic power, Japan has undoubtedly become a huge potential consumer market.

Demand characteristics:

High brand loyalty, attention to detail quality;

The network coverage is very high, and mobile phone shopping has become the mainstream;

The purchase behavior is influenced by the season and weather environment (such as rain boots, raincoats, earthquake-proof products);

Enthusiastic about western festivals;

I like to participate in holiday promotion activities.

Preference characteristics:

Toys, hobbies and DIY products;

Furniture and household appliances;

Food and personal care;

Electronic products and media products;

Fashion supplies

(Source: Bean Packet Cross-border Digital Finance)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

　　On March 29, 2023, local time, Ukrainian soldiers stood in front of a tank in the Donetsk region. Vision china diagram

　　Senior US government officials revealed that confidential documents about NATO and the United States assisting Ukraine in preparing for war were leaked and appeared on social platforms this week. The Pentagon is investigating this.

　　According to a report by The New York Times on April 6, these leaked documents detailed a secret plan of the United States and NATO, which planned to help Ukraine prepare for the spring counterattack against Russian troops. The leaked documents appeared on social platforms such as Twitter and Telegram. Telegram is a social platform widely used in Russia.

　　The report quoted military analysts as saying that some parts of the leaked documents seem to have been revised, exaggerating the US estimate of the number of Ukrainian people killed in the conflict and reducing the estimate of the number of Russian people killed. Although there are traces of revision, the document still discloses information about weapons delivery, troop setting, strength, action plan and so on.

　　Officials of the US President Biden’s government tried to delete these leaked information from the Internet, but as of the evening of April 6, local time, it was still unsuccessful.

　　The New York Times said that the leaked documents did not provide a specific operational plan. Besides, these documents have been out of date for five weeks. However, these documents can provide analysis materials for military personnel.

　　According to Reuters’s report on April 7, Ukrainian government officials said that the leaked documents were "false intelligence actions" by the Russian side, aiming at "spreading doubts" about Ukraine’s counter-offensive plan.

　　Xinhua News Agency, Shenyang, August 7th Title: Building the "lifeline" of the people — — On-the-spot record of Liaoning’s fight against the rare torrential rain in history

　　Xinhua news agency reporter

　　When the sun shines on the earth again, people hit by torrential rain begin to clean the flooded courtyard, look at the flooded farmland and rebuild their new lives. On the severely damaged rural roads, the fleets, police cars and material supply vehicles of the pontoon bridge troops continue to advance to the key disaster areas … …

　　Since August, Chaoyang, Xiuyan in Anshan, Zhuanghe in Dalian, Yingkou and other places in Liaoning have been hit by torrential rains, and the rainfall in many places has exceeded the historical extreme. Faced with the huge waves, the party committees and governments at all levels in Liaoning Province, the officers and men of the armed police and the grassroots cadres and the masses have mobilized urgently and composed a generous and heroic song of the land of Liaoning.

　　Rainfall in many places exceeded the extreme value.

　　Affected by the remnants of Typhoon No.10, heavy rainfall occurred in Chaoyang, Huludao, Jinzhou and Fuxin in western Liaoning on the 2nd.

　　Late at night on the 2 nd. The building of Liaoning Flood Control and Drought Relief Command Center is brightly lit.

　　The responsible person of Liaoning provincial government led the members of the provincial flood control and drought relief headquarters to pay close attention to the rain and water conditions in various places. On the electronic big screen, satellite cloud pictures and precipitation statistics in various places are displayed in real time. Meteorologists analyze the trend of typhoon and rainfall on the spot. Through the communication system, the headquarters keeps in touch with the main leaders of the city’s defense finger in real time and dispatches on the spot.

　　The heavy rain came as scheduled, accompanied by a gust of 9, and some trees on the roadside were uprooted. According to the statistics of the meteorological department, from the evening of the 2nd to the afternoon of the 3rd, heavy rain fell in more than half of western Liaoning, and local heavy rain occurred. The single-day rainfall in Chaoyang City has exceeded the local historical extreme.

　　On the 3rd, the rainfall in western Liaoning basically ended. Typhoon Haitang has not yet receded, and typhoon Olu will affect Liaoning again. It is predicted that there will be heavy rain in Zhuanghe, Dalian, Xiuyan, Anshan and other places on the night of the 3rd, and local heavy rain will occur.

　　A flood is an order. That night, the Liaoning Provincial Defense Index dispatched and directed various places to urgently transfer people, and meteorological, land and other departments intensively issued the rainstorm and geological disaster warning … …

　　At 3 am on the 4th, the Chamber of Commerce of Liaoning Anti-Finger Association was in an emergency. On the electronic big screen, the rainfall histograms of the 25 towns with the largest rainfall in the province have all turned red. Since then, the rainfall has continued to climb in a straight line, and the rainfall in parts of Xiuyan, Zhuanghe and Gaizhou has reached the level of torrential rain.

　　According to the monitoring of the meteorological department, the maximum daily precipitation in Xiuyan is 317.3 mm, which breaks through the historical extreme; Zhuanghe has the largest rainfall since meteorological records were recorded in 1956.

　　Put people’s life safety first.

　　At 6 o’clock on the 4th, the main leaders of Liaoning Provincial Party Committee and Provincial Government rushed to the Provincial Defense Command Center to hold a meeting on flood control and flood fighting. At the meeting, the person in charge of Anshan Municipal Committee asked for support: the torrential rain caused the road power of eight villages in Xiuyan to be interrupted, and three of them formed islands. The situation was grim, and troops and helicopters were requested for support!

　　"People’s life safety must be put in the first place!" After learning about this situation, the main leaders of the Liaoning Provincial Party Committee and the provincial government immediately led a team to Xiuyan to guide flood control and disaster relief. On the morning of the same day, six helicopters and pontoon troops went to the hardest hit area to rescue the people trapped by the flood and get through the isolated island disaster relief channel.

　　Luquanzi Village in longtan town, a remote Manchu Autonomous County in Xiuyan, was once disconnected from the outside world for 12 hours in this catastrophic flood, and the safety of more than 3,200 people in 20 residential groups in the village touched the hearts of all walks of life. "Almost all the seven bridges that went out in the village were broken." Hu Yingquan, the village party secretary, recalled afterwards.

　　What Hu Yingquan didn’t expect was that after 17: 00 pm on the 4 th, public security, fire fighting and various rescue organizations successively entered the village.

　　Wang Dayong, chief of the training section of Xiuyan County Public Security Fire Brigade, said that at 15: 30 pm on the 4th, 50 fire officers and soldiers from Anshan and Panjin came to support them, carrying rescue equipment, and headed for Lujuanzi Village on foot. The road was interrupted and we had to walk through the cornfields. Fire officers and soldiers are connected by thick ropes in groups of 5, and move forward. "The mud is so deep that I can hardly pull my feet out, and I have encountered several rolling stones." Wang Dayong said that after more than five hours of trekking, the fire officers and soldiers came to the village branch of Luquanzi, which was already in the evening. After arriving at the village branch, they learned that the vast majority of villagers were safe, and there were still two more remote villagers’ groups that were not checked. The rescue team checked these two villagers’ groups overnight to ensure safety, and then withdrew from Lujuanzi Village the next day.

　　Before the rain, Dalian zhuanghe city conducted a thorough investigation on reservoirs, offshore operations, key areas prone to mountain torrents, mudslides and geological disasters, dangerous sections of rivers and various water conservancy projects, closed nine tourist attractions in the city, arranged special personnel to be responsible for the elderly, the sick, the five-guarantee households and the low-guarantee households, and strictly guarded the weak links such as seawalls and moisture-proof dikes to ensure the safety of people’s lives and property.

　　If the flood does not recede, the cadres will not withdraw.

　　According to preliminary statistics, the torrential rain affected 358,000 people in Xiuyan County and 25,000 people in zhuanghe city. The province has transferred and resettled more than 150,000 people.

　　It is better to believe in it than to believe in it; It’s better to believe it’s big than it’s small. This is the principle repeatedly emphasized by Liaoning before this torrential rain. Governments at all levels have built the "lifeline" of the people with responsibility and responsibility.

　　"2-3 days before the rainstorm, all the notices on TV, SMS and WeChat were about to rain heavily. Until the rainstorm, the big speakers in the village kept broadcasting to let us transfer." Wang Shaomin, a 40-year-old villager, said, "On the evening of the 3rd, the village went to the village branch to take shelter from the rain." He recalled that he simply cleaned up and went to the village branch to take shelter.

　　In the early morning of the 4 th, the pouring rain kept falling. "God seems to have missed it." Then, he heard the rumble of mountain torrents. "Fortunately, I came out from home early." Wang Minmin said with emotion.

　　According to the unified arrangements of the Liaoning Provincial Party Committee and the provincial government, before the flood, all cadres at the county level sank to the front line to guide flood fighting and disaster relief. Zhou Hui, secretary of the Disciplinary Committee of Xiuyan County, said: "We demand that all cadres who go to the grassroots level will not retreat from the flood, and the cadres will not withdraw. At present, we must resolutely protect the lives of the people." (Reporter Feng Lei, Sun Renbin, Zou Mingzhong, Zhang Yifei, Cai Yongjun)

　　● "Whether newspapers can read or not mainly depends on supplements", and "reading or not" refers to the cultural characteristics of supplements.

　　In the era of rapid development, supplements can’t cater to and kitsch. On the contrary, they must be responsible, responsible and conscientious.

　　● The cultural consciousness of supplement lies in providing a broad stage for people to publish excellent works and offering elegant and high-quality spiritual food for readers. Cultural self-confidence lies in inheriting excellent quality and rejuvenating creativity.

　　At present, we are not very familiar with the characteristics, discourse system and language style of network communication, and the law of network communication needs to be further understood, but we must learn to borrow from the network.

　　　　　　

　　Supplement is an important part of newspaper. In order to enhance the communication power and influence of newspapers, supplements must consciously shoulder the heavy responsibility of promoting advanced culture, spreading knowledge and enlightening thoughts. In recent years, due to many reasons, readers and authors of supplements have lost more: the diversity of cultural choices, the exclusive newspaper and the eye-catching scenery of supplements are no longer; Literature has lost its social sensational effect, and people’s enthusiasm for literature and attention to supplements have decreased; The core readers are getting older, and the supplement is still not attractive to young readers; The ranks of authors are shrinking. Due to the fierce competition in the media, the publishing threshold is lowered, and the author resources are constantly divided.

　　The rapid rise of new media, such as the Internet, and its unique characteristics of immediacy, mass and strong interaction have also brought pressure to traditional print media. As a supplement with a long history, it is also inevitably impacted. Facing the changes in the mode of public opinion production and communication, and the changes in readers’ reading habits, the supplement bears the heavy responsibility of nourishing the soul and rallying strength. How to better play the role of spreading the spiritual value and spiritual pursuit of Chinese culture requires further clarification of ideas, a clear understanding of advantages, self-confidence and in-depth thinking.

　　Pay attention to news, jump out of news and highlight cultural characteristics.

　　The supplement has a history of more than 100 years since its publication. Although the supplement is the supplement and extension of the news magazine, since the founding of New China, the supplement has always kept pace with the society and the times, closely linked with the new life, and has a strong sense of the times and a fresh breath of life, which is deeply loved by readers.

　　In the traditional sense, supplements are mostly pure literary supplements. In recent years, in order to meet the increasing multicultural needs of readers and expand their communication power and influence, after a relatively large reform and adjustment-from literature to art to cultural field, the content of supplements has become wider and wider, and the forms have become more flexible and diverse. As far as People’s Daily is concerned, in addition to literary supplements, there are also supplements such as art, collection, reading and in-depth research, which further enhances its news, richness and readability. This is the adjustment and response made by newspaper supplements in the face of the rapid development situation, which reflects the trend of newspapers from focusing on the advantages of hard news to focusing on the advantages of soft news at the same time.

　　Of course, this adjustment also means that the newspaper has changed from focusing on the quality characteristics of the supplement to focusing on the combination characteristics of the new and the new. The so-called combination of literature and innovation is to embody both the characteristics of newsprint and the characteristics of "culture" On the one hand, close to reality, close to life, close to the masses, pay attention to major news events, major theme propaganda and social hotspots, and highlight the theme of the times; On the other hand, the theme that readers care about is expressed in the form of literature and art, which conforms to the characteristics of the supplement, so that readers can gain a deep understanding from the corresponding literary works, that is, follow the news and jump out of the news.

　　There is also a key sign of jumping out of the news, that is, fully embodying the profound humanistic spirit and cultural character of the supplement and maintaining independent reading and aesthetic value. The important characteristics of supplement are cultural, nourishing and rich. It shows the style of newspaper in the profundity of thought, condenses poetry and painting in the surging life, conveys the power of culture in the publicity of historical rationality and humanistic value, and makes the supplement works stand up to chewing. This is a must for the supplement to "moisten things silently". Zhao Chaogou, a famous newspaper reporter, said: "News is the soul of a newspaper, and the supplement is the face of the newspaper. Whether a newspaper can stand or not depends mainly on the supplement." Here, "enduring" refers to the cultural characteristics of the supplement itself.

　　Closely obeying the overall situation of national construction, cooperating with major theme propaganda, paying attention to social hotspots and focal points, complementing the content and form with newspaper news through literary and artistic works with individuality, and taking into account the realistic concern and literary characteristics, have become the remarkable characteristics of newspaper supplements, and are also the new reading growth points of newspapers in recent years.

　　Adhere to character, lead value, and reflect spiritual height.

　　Adhering to character means carrying forward mainstream values, inheriting the essence of culture and reflecting the height, thickness and temperature of the times. The responsibility of the supplement is to publicize and explain the party’s literary principles and policies, to unite the common ideals of society and establish a good moral style, to spread advanced culture and to guide the healthy development of culture. Under the current situation, it is necessary to strive to carry forward the deepest cultural soft power of the Chinese nation and spread the deepest spiritual pursuit accumulated in Chinese culture. Only by adhering to the organic unity of value guidance and cultural character, inspiring people with excellent works and shaping people with noble spirit can newspaper supplements enlighten readers deeply.

　　Nowadays, China has entered a period of social transformation and reform, and profound changes have taken place in the world, the country, the party, the people and the public opinion. The cultural environment in which we live is more complicated, and the construction of a cultural "soft environment" is particularly urgent. Supplement is a mirror of social culture, observing the social life at all stages and levels, and is a benchmark in the process of social and cultural development. At this time, the supplement should more consciously adhere to the correct direction of public opinion, pay extensive attention to the complex reality of social transformation, strive to grasp the cultural life and inner world of contemporary people, produce more excellent works, enrich people’s spiritual and cultural life, and refine the cultural depth and spiritual height for the society with its profound ideological, unique artistic and unique aesthetic functions.

　　At present, it is also an era of rapid development. The material temptations are increasing, and people’s hearts are easy to float. Coupled with the popularity of fast food culture, the fragmented dissemination of information and the uproar in the network public opinion space, it is of great significance to build a spiritual home and stick to the supplement. A writer said that when society is confused, supplements should stay awake; When society is too utilitarian, supplements should give more dreams to life. This dream is ideal belief. Supplements can’t cater to and flatter the vulgar, especially in the historical process of building a socialist cultural power and realizing the great Chinese dream of the Chinese nation. Supplements must be responsible, responsible and conscientious, and show social integrity and transmit positive energy with works that combine ideological and literary features. The sincere and artistic expression and lofty spirit of the supplement have far-reaching significance.

　　Give full play to your advantages, feel confident, and constantly bravely surpass them.

　　In the final analysis, the advantages of newspaper supplements are the advantages of orientation, brand, humanistic connotation, and the advantages of a fixed readership cultivated all the year round. At the same time, they also have their own unique advantages: fast and slow, dynamic and static, specialized and miscellaneous … Although they are attached to newsprint, they do not correspond to news events one by one, so they can not be rigidly expressed objectively and directly, thus showing the depth and temperature of words and inheriting the works more. Therefore, the works of the supplement are not necessarily the latest, but they can be the most elegant; Not necessarily the fastest, but you can pursue the deepest; It may not be the most eye-catching, but it can appeal to both refined and popular tastes and make people remember it deeply. Its another interpretation of news events, its professional cultural stance on key issues, its rich nourishment for the people of the world, and its lasting refreshing cultural fragrance.

　　Only by recognizing the advantages can we have full consciousness and self-confidence. Mr. Fei Xiaotong pointed out that cultural consciousness means that people living in a certain cultural and historical circle have self-knowledge of their culture and have a full understanding of its development process and future. In this sense, cultural consciousness is actually the awakening, mission and responsibility of culture, and cultural self-confidence is the inheritance, development and transcendence of culture. As far as newspaper supplements are concerned, cultural consciousness lies in providing a broad stage for people to publish excellent works and offering elegant and beautiful spiritual food for readers; Cultural self-confidence lies in inheriting excellent quality and rejuvenating creativity. Supplement is an important part of China’s cultural construction, and it should be the defender, creator and disseminator of advanced culture. Cultural self-confidence will bring more development opportunities for supplements with unique advantages. While many newspaper supplements are shrinking, there are still many newspaper supplements that have remained unchanged for more than half a century, and they are constantly developing and exploring from subject matter to genre, from planning to column, from works to authors. This growing confidence comes from the recognition and inheritance of excellent cultural connotations on the basis of cultural consciousness, and it is a brave transcendence of the inherent way on the basis of cultural consciousness.

　　Innovate ideas, broaden horizons and leverage new media.

　　In order to keep up with the development of the times, the supplement should adhere to the innovation of ideas and means, broaden its horizons and be close to the forefront of cultural development. On the basis of maintaining traditional characteristics, supplements should further expand the scope of content, increase service, practicality and interest, and extend the perspective to a wider field; Strengthen planning, improve writing style, create fine products and strengthen brands; At the same time, it innovates the layout form, integrates aesthetic and fashion elements, highlights the flavor of the times, and makes static words full of movement and interest. If content is an inevitable requirement to retain readers, layout innovation is an important means to win readers.

　　Innovation must also learn to borrow from new media. At present, new media are constantly joining the news communication camp, from portals to search engines, taking advantage of the news productivity of traditional media. Supplement innovation should also learn to enhance its competitiveness with the help of the network: it can join hands with the network to promote the second and multiple dissemination of excellent works of supplements on the Internet, effectively expanding the readership and authors; The network’s attention to cultural hotspots and literary thoughts can be introduced into the innovation process of supplements, and readers’ needs can be understood through interaction with readers; Pay attention to the excellent works and authors on the internet, carefully screen, process and verify, turn network resources into supplement resources, and cultivate a group of young audiences for newspapers. At present, we are not very familiar with the characteristics, discourse system and language style of network communication, and the law of network communication needs to be further understood, but we must learn to borrow from the network as soon as possible.

　　Recognizing the advantages, defining the responsibilities and facing up to the shortcomings will help the supplement to find a correct position in the multi-culture and make a response. In today’s homogeneous newspaper news, supplement is an important embodiment of heterogeneity. When the advantage of news is weakened, news changes from fresh to fragile, but supplements may become durable goods and collectibles because of the ideological depth and cultural height of their words. At a time when the weather is myriad, the flowers are dazzling, and the new media seems to occupy many advantages, the supplement is firm, solid, rich, vivid, exquisite and elegant, which will provide people with more opportunities to nourish their body and mind and calmly think, and provide a pure land for one side to put their hearts. Supplement will be promising in the new century of cultural prosperity and development.　

　　People’s Daily (24th edition, November 29th, 2013)