The new energy market has exploded! A plate of those excellent new energy vehicles in 2021.
With the 21st century officially entering the third decade, the new energy market is booming, as expected. The transformation of more and more traditional car companies has also allowed more and more new energy products to enter the market, further enhancing the vitality of the entire new energy vehicle market.
Now, 2021 is coming, and 2022 is coming. Let’s take stock of several new energy vehicles highlighted in 2021 and see what they can’t ignore.
Feifan MARVEL R&R7: "Data determines experience, software defines car"
In recent years, new products have emerged in the domestic new energy market, and many traditional car companies have gradually begun to transform themselves by creating electric sub-brands, and Feifan Automobile is one of the "new" students.

From the "R" brand to Feifan Automobile now, Feifan Automobile has completed the independence of the company in a short period of more than one year. After all the dust settled, Feifan Automobile became an independent new energy automobile brand under SAIC. After completing the identity transformation, while continuing to launch the "intelligent electric SUV"-Feifan MARVEL R, it finally brought the first flagship model after independent operation-Feifan R7.
Before introducing the Feifan R7 delivered in the second half of next year, we need to take a look at Feifan MARVEL R, an electric SUV. As a "capable worker" of Feifan Automobile to conquer consumers in the mid-to high-end market of 250,000 yuan, Feifan MARVEL R is quite textured in many aspects such as driving, technology, design, space and power generation.

It is also the first intelligent pure electric SUV built with the concept of "intelligent design". Feifan MARVEL R unifies the elegant, pure and full of vitality with the interior that combines the sense of future technology and luxury comfort, fulfilling the user’s imagination of the value and quality of intelligent pure electric vehicles.
On the driving level, the chassis of Feifan MARVEL R is the crystallization of joint development of Feifan Automobile and Porsche Engineering Team in Germany. The all-aluminum chassis, with self-developed three-motor all-wheel drive, enables it to achieve the fastest speed experience of 4.8 seconds, while achieving excellent comfort and stability. In addition, batteries with three international safety certifications can also dispel users’ concerns to the greatest extent and ensure car safety.
As for technology, it is the concentrated expression of Feifan MARVEL R’s texture. The customized zebra Venus system can realize gesture interaction and voice-activated intelligent driving function, and can realize various interactive forms of 12.3-inch full LCD interactive virtual instrument, which can realize the super-charged map of users’ "zero anxiety" pure electric travel experience. Feifan MARVEL R has the performance of intelligent technology and luxurious texture, which can undoubtedly satisfy the mainstream family users who are tasteful, low-key and pragmatic and pursue quality life to the greatest extent. At the same time, the high-quality Feifan MARVEL R also laid a solid foundation for the stable and upward development of Feifan Automobile.
As the first flagship model after the independence of a new brand, Feifan R7 has obviously more responsibilities, so can its product strength support it to stand out in the increasingly involuted new energy circle? Judging from its present strength, we don’t seem to need to worry too much.
In order to build a smart car in the new era, Feifan Automobile, based on the concept of "data determines the experience and software defines the car", has created the "R-TECH high-energy intelligent body" with its partners and brought together the world’s leading software and hardware technologies, and Feifan R7 is the first model based on the "R-TECH high-energy intelligent body".

At the beginning of product development, Feifan R7 considered the comprehensive compatibility and evolution ability, and the multi-dimensional thinking from "pluggable, exchangeable and upgradeable hardware" to "definable buyable and saleable software" to "rechargeable, exchangeable and upgradeable battery" was reflected in the product, and its specific technical presentation was the high-order intelligent driving scheme PP-CEM™ developed by the whole stack and the "Galaxy Full Stack Solution" of SAIC Zero Beam.
The excellent product strength of Feifan MARVEL R and R7 reflects the thinking dimension of Feifan automobile innovation after independent rejuvenation. Obviously, what Feifan Automobile wants to seek is to build a new ecology of car enterprise-car-user, and to make products customized by users through direct connection with users, so as to continuously innovate the user’s car experience. This new enterprise is striving to achieve the lofty goal of "user-oriented, data-driven automotive technology company", and we may become its witnesses.
Krypton 001: "high flyers" with excellent foundation and not deep experience.
If you want to count a list of the hottest new energy vehicles before listing this year, Krypton 001 is definitely on the list. From product strength to topic, the first model of this brand-new brand has earned enough attention. However, this "high flyers" with excellent foundation is not deeply involved in the world at present, and is still trying to make progress on the road of becoming a "three-good student" with all-round development.

From ZERO Concept of Lectra to ZEEKR 001, the product parameters of this new car have always attracted the attention of the outside world. As a rare luxury hunting pure electric coupe in the industry, Extreme Krypton 001, with its design style of hunting coupe, accelerating strength of 3.8 seconds, cruising range of more than 700 kilometers, air suspension, digital chassis, the latest generation of intelligent driving chips, inductive automatic doors, universally recognized performance and driving quality by the media, and most importantly, the price of more than 300,000 yuan, has amazed the market from the release. Therefore, it is not difficult for us to understand why many people make blind orders before they see the production car.

In the face of many questions from car owners about a new brand and new model, Krypton always actively communicates with car owners, answers questions to car owners through user communication meetings, collects problems and solves them, and eliminates misunderstandings between enterprises and users as much as possible. The future development of this enterprise, which wants to be user-oriented, deserves our expectation.
Ford Mustang Mach-E: on the road of transformation, electric horse strikes
In the past few years, Ford’s performance in China and around the world has been somewhat unsatisfactory. For this century-old industry giant, this mighty wave of electrification transformation has obviously had a great impact on it. This huge enterprise started its own elephant turn under the impact, and we finally saw the Mustang Mach-E, the first pure electric platform model launched by Ford in 2021.

Applying the name of Mustang to an electric car is enough to show Ford’s attention to this car. Although the "electric horse" has lost the surging sound of the previous "oil horse", it still has the unruly character of "wild horse" in its bones. Whether it’s the muscular lines with a strong sense of appearance, the hidden door handle and roof design, the Mustang family’s consistent three-column taillights, the rear-drive version that can drift and the GT version that breaks 100 in 3.65 seconds, they all tell us that although the driving form has changed, its core is still the unrestrained "wild horse".
Whether it is tough appearance or the core of sports, Mustang Mach-E has achieved a convincing "perfect inheritance of wild horse genes". However, as an electric car, Mustang Mach-E must reflect the characteristics of the intelligent age in terms of intelligent driving experience, otherwise it will be difficult to maintain its advantage in this intelligent electric age.

Compared with the 8-inch touch control panel on Mustang, which only supports navigation, Bluetooth and carplay, Mustang Mach-E is equipped with a 15.5-inch LCD screen, and unlike the American version, the Chinese version of Mustang Mach-E has the advantages of Ford SYNC+ system, bringing a series of next-generation functions such as intelligent voice, OTA, online reservation, etc. Although there is still a gap compared with local enterprises, it is a multinational giant.
Undoubtedly, Mustang Mach-E is an interesting electric vehicle. Its appearance led the century-old Ford, which is headquartered in dearborn, Michigan, USA, to embark on a bumpy but promising road of transformation.
Volkswagen ID.4: European origin, acclimatized?
If you want to find a model with high market recognition among the traditional automobile brand electric vehicles listed this year, Volkswagen’s ID series is obviously the best choice. In particular, ID.3 and ID.4 have opened the era of Volkswagen’s pure electric vehicles with strong leading sales in the European market.
Perhaps because of its understanding of the China market, Volkswagen took the lead in choosing to go public in China, not the ID.3, which is more popular in Europe, but the SUV models that Chinese people generally prefer, ID.4 X and ID.4cross, which became the first MEB pure electric platform models of two Volkswagen joint ventures in North and South China. However, as the most authentic product in Volkswagen’s domestic models, which is consistent with Europe, the performance of ID.4 after its listing can not fully satisfy the public.

Volkswagen ID.4 is different from the fuel car in shape, and the interior also uses a large number of screen displays. In terms of the mechanical quality of traditional car companies, ID.4 is excellent. Among the many media that have tested ID.4 this year, most people think that this car can be called "easy to drive". However, for the new energy vehicle market with a penetration rate of less than 20%, even hot-selling electric vehicles, their sales are barely close to the level of hot-selling fuel vehicles, and the distribution system and channel network accumulated by the public are still difficult to quickly realize the sales conversion of ID series models.

These original "Dewei" electric vehicles may have a temporary "acclimatization" in the current China market, but as long as the road of transformation persists, when the scale of the new energy market breaks out, Volkswagen is expected to create more glory in the market with a larger user base and brand recognition.
BYD Qin New Energy: Hybrid Technology Meets the Best Times
2021 should be the best time for BYD in recent years.
The soaring stock price and hot sales of products, especially the sales of 90,121 new energy vehicles in November, have set a new monthly sales record in China’s new energy passenger car market so far, which is also the brightest moment in the automobile market in recent years after BYD’s self-ignition oil vehicles gradually withdrew from the main sales force.

Since the release of super hybrid DM-i at the beginning of the year, BYD has swept the whole hybrid market with a momentum of "autumn wind sweeping away leaves", and the hot sale of hybrid products is undoubtedly the main boost behind BYD’s sales surge this year. In fact, the introduction of DM-i hybrid technology has basically declared BYD’s lowest energy consumption performance and economy in the process of refocusing the car. The "leading products" created after such thinking are Qin PLUS DM-i and other series products whose sales have repeatedly set new records.
Thanks to the excellent energy consumption performance of DM-i model, relatively low price and favorable policies for hybrid vehicles, BYD has accurately matched the needs of users in the current new energy market. Just like the old saying goes, "A person’s development depends not only on his own struggle but also on the historical process". BYD, which has been making unremitting efforts in plug-in technology, has caught up with the best era for it.

However, behind the continuous hot sales, the car booking cycle of more than three months generally makes BYD’s development also face the anxiety of production capacity. For BYD, which has been "walking on two legs" in the field of hybrid and pure electricity and insisting on self-research of technology, the road ahead is still broad.
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From the above new energy vehicles full of bright spots, we can easily see that the new energy vehicle market in 2021 is a year for traditional car companies, and some traditional car companies that started the road of transformation early have blossomed this year, injecting fresh blood into the whole market and giving users more new choices.
Compared with 2021, 2022 may be a real "feast" for new energy vehicles. No matter the traditional car companies that transform electric vehicles or the new forces that build cars, they plan to bring a large number of brand-new electric products to the market next year. With the traditional car companies rich in car-making heritage coming to an end one after another, the new energy car market will also be very lively.
















