Xinhua News Agency, Tianjin, June 28th-China has been an active advocate and practitioner of South-South cooperation for more than 70 years. Many people attending the 14th Summer Davos Forum in Tianjin, China said that China is playing an increasingly important role in global South-South cooperation by virtue of its accumulated experience, technology and talent advantages in agricultural technology popularization, global poverty alleviation and public health, providing a "China sample" for reference.

On June 27th, 2023, the participants prepared to walk into the 14th Summer Davos Forum. The 14th Summer Davos Forum was held in Tianjin from June 27th to 29th, with the theme of "Entrepreneurship: Driving Force of World Economy". Xinhua News Agency reporter Sun Fanyue photo

　　China agricultural technology drives bumper harvest.

　　To achieve the goal of global hunger eradication, Africa is an important puzzle. The food supply here is seriously threatened by climate change and land desertification, and the agricultural technology in China has provided important help for increasing local food production and improving food security.

　　In Mozambique, Wanbao Mosang Agricultural Park, which china-africa development fund participated in, is a large-scale rice planting project, which has significantly improved the local rice planting and rice processing technology; In Kenya, the field micro-rainwater harvesting technology from China was applied in the local demonstration area to grow corn, and the yield increased by 99% to 240%. In Burundi, the expert group of China selected and introduced eight kinds of rice suitable for the local area, which solved the historical problem that the local mountainous area often lost production or even failed to harvest due to rice blast.

　　China has built a number of agricultural technology demonstration centers in Africa, and projects such as "Demonstration Project of Increasing Corn Yield by Thousands of Households and Ten Thousand Mu" have blossomed locally.

　　In the eyes of South African delegate Malelai, China’s agricultural technology has brought tangible benefits in agricultural innovation, poverty alleviation and food security. He said that he expected more cooperation between Africa and China in food security and mitigation of the impact of climate change.

　　According to the data of the Ministry of Agriculture and Rural Affairs of China, by 2021, China has sent more than 2,000 agricultural experts and technicians to more than 70 countries and regions, and promoted and demonstrated more than 1,500 agricultural technologies to many countries, driving the project to increase production by 40% to 70% on average.

　　On November 27, 2019, cooperative farmers worked in the fields at the Wanbao Mosang Agricultural Park in Mozambique. Xinhua News Agency reporter Zhang Yushe

　　Medical and health experience in China promotes health.

　　This year marks the 60th anniversary of the dispatch of China’s foreign aid medical team. Over the past 60 years, China has sent 30,000 medical personnel to 76 countries and regions around the world, treating 290 million patients.

　　China, together with its partners in developing countries, shared the experience gained in the field of public health in China, shared public health products such as vaccines, and made joint efforts to reduce the disease burden in developing countries and promote global health governance.

　　The global malaria burden is mainly concentrated in southern countries. There were still 30 million malaria cases in China from the early days of the founding of the People’s Republic of China. By 2017, the number of local malaria cases was reported to be zero, and by 2021, it was certified by the World Health Organization as the national malaria elimination certification … … China’s achievements in malaria control provide a reference for overcoming malaria problems and promoting global health.

　　In Tanzania, using China’s barefoot doctor model for reference, villagers were recruited and trained to become the core medical staff or volunteers of local medical teams. Learn the work standard of "1-3-7" malaria case report and detection in China, that is, complete the case report within 1 day, complete the case review and epidemiological investigation within 3 days, and carry out the investigation and disposal of epidemic spots within 7 days; Pipequine dihydroartemisinin phosphate tablets produced in China have also been popularized in pilot areas.

　　Ren Minghui, a professor at Peking University School of Public Health and former assistant director-general of the World Health Organization, said in an interview with Xinhua News Agency during the forum that South-South cooperation in China is open, inclusive and oriented to the needs of South-South countries. Whether China’s anti-malaria technical scheme has been promoted by WHO for many times, or China’s aid to build medical infrastructure and China’s pharmaceutical enterprises’ overseas localized production or technology transfer, China has provided a reference, further localized and concrete scheme for southern countries to strengthen health system construction.

　　On April 25th, 2023, in Acadia mining area, Zimbabwe, the 20th batch of medical team members from China aided Zimbabwe introduced malaria prevention knowledge. Xinhua News Agency reporter Zhang Baoping photo

　　China’s program helps to meet global challenges.

　　At present, international geopolitical conflicts have intensified, North-South cooperation has slowed down, and the development gap has widened, thus facing many challenges in achieving the goal of sustainable development in 2030. According to United Nations statistics, there are still more than 800 million people starving and 350 million people in need of humanitarian assistance in the world, and the momentum of implementing the sustainable development goals has obviously slowed down.

　　China, with its own development path, has provided the world with a feasible and reproducible reference, and also contributed China’s plan and China’s wisdom to jointly deal with global challenges.

　　Zhang Jianping, deputy director of the Academic Committee of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that China has set a development model for the southern countries. China’s participation in South-South cooperation does not attach political conditions and requirements like western countries, which provides opportunities for southern countries to improve their own capacity building, development level and development efficiency.

　　Eliminating poverty is a common challenge facing mankind. As the country with the largest poverty reduction population in the world, China has contributed more than 70% to global poverty reduction, creating a miracle in the history of poverty reduction in the world. Poverty reduction in China has become a research sample of more and more countries and international organizations.

　　Facing the challenge of global climate change, in 2015, China set up the China South-South Cooperation Fund on Climate Change with 20 billion yuan; Since 2016, China has launched 10 low-carbon demonstration zones, 100 climate change mitigation and adaptation projects, and 1,000 cooperation projects to cope with climate change training places in developing countries, and implemented more than 200 foreign aid projects to cope with climate change.

　　Zhu Min, vice chairman of China International Economic Exchange Center, told Xinhua that China has accumulated experience and technology in carbon neutral macro management, technological innovation and new industrial layout. At present, China’s photovoltaic manufacturing industry accounts for 90% of the global production capacity and is an important source country of global wind power equipment and electric vehicles. "China has great potential to promote the green transformation of developing countries in terms of carbon neutrality."

　　Sri Lankan Foreign Minister Sabri said that Sri Lanka’s economy has achieved remarkable growth since China invested in the local area and started infrastructure construction. South-South cooperation is an important mechanism to jointly promote the solution of global challenges, in which China plays an important role.

　　The "China sample" of South-South cooperation provides enlightenment and reference for developing countries from the perspective of global development. In the long run, more global governance has explored new models and new paths different from those in the West. (Reporter Zhang Miao, Xu Supei, Bai Jiali, Henry Hui Wang, Zhang Yuqi)

As we all know, going to work will inevitably change the health of migrant workers.

In the past, people roughly classified it as "tired and ugly", but recently it has a more accurate statement:

"It smells like class."

The difference is that the former only describes the superficial features such as dark circles, sallow complexion and dull eyes, while the latter directly digs into the spiritual world of migrant workers.

Such as smelly but long-lasting perfume, ugly but indelible tattoos. I would like to call it the exclusive dark mark of Muggle World: "If you go to work, you will be dirty, and the smell of class will never be washed away."

The most terrible thing in the world is not that people have to work for decades.

It’s that young people are clearly determined to be a thorn in the side of the workplace, only to find that their attitude of integrating into the workplace is so silky.

So the first batch of young people who were shocked to hear that they were "full of class smell" began to find another way and shouted the slogan "stay away from class smell".

"Even if you get off work, you can only resign."

"I’ve just been working for a month, and I already smell like a class."

The first people who realized that they had been marinated were the social animals who had just graduated from work.

After all, an old man like me in the workplace has already completed the whole process of "questioning, understanding and becoming". Only young workers will pass by the glass wall downstairs in the company one day and be suddenly scared by their own expression:

"Half a month ago, I was a college student with pure eyes. Now how can I have the beauty of being sucked dry by work?"

how shall I put it,This kind of thing is like love, even if you cover your mouth, it will come out from your eyes.

To put it mildly, it gives you a temperament that can be trusted by leaders and colleagues.

In fact, it’s not just the lack of light in the eyes, it’s just a layer of dust.

I remember that these innocent and lovely graduates entered the workplace for the first time three months ago, and they all despaired that this class would last for decades.

I didn’t expect the transformation of fresh human beings by work. Oh, no, the pickling process is so fast.

When they gave up packing themselves and put on slippers and big T-shirts in the second week, they thought that changing clothes on rest days would seamlessly connect them back to pure college students, as in the short video.

Wrong, it is clearly the charge horn of the plan to transform human beings in the workplace, and it is the prelude to the roar of the "class flavor pickling machine".

The exhaustion of appearance and untidiness are only the first step.

Then, you will find your job.(fishing)The efficiency is getting higher and higher, but the grievances are getting bigger and bigger. It will be heartbreaking to see someone around you wasting time.

Until a weekend, I went out to play with my friends and put on a style that was praised as "relaxed" and "full of energy" in my circle of friends.

As a result, at the first second of meeting, my friend said to you, "Ben smells too strong, so go and wash."

What’s the smell of "Ban Wei Er"?

It is the bitter taste of ice-American style, the smell of cakes painted by leaders, the smell of pots thrown by colleagues, and the sour taste of hearing that someone is on vacation to travel;

It is the inferior rubber smell of bike-sharing’s handle, the sweat smell of wearing a mask on the morning rush hour subway, and the foot odor of colleagues at the opposite station after taking off their shoes;

It is the smell of smoke in the corridor of the rented house and the smell of dust from head to toe after moving.

If you still don’t understand, you might as well go to the subway and the elevator in the office building every morning. This kind of taste is the strongest.

Just like that classic metaphor: which door is the subway slowly closing? It is obviously the lid of the coffin.

However, if the most superficial "class flavor" is just a state of exhaustion, then "salting into the flavor" is another realm.

"Since I went to work, my brain has slowed down, my eyes are not good, and even my taste has become dull. All my senses are constantly contracting inward."

This "curing process" is usually divided into several stages. The first is to delete the clarity and innocence and plug them into some conditioned reflexes exclusive to professionals.

Including but not limited to: When chatting on WeChat, I often instinctively want to reply "1", even if I am on vacation, I can’t help but brush my work group …

Once you were outspoken, you would secretly search online for high emotional intelligence courses because you met the leader in the elevator.

Now I have skillfully put "Hey, good brother, I’ll do it right away".

Of course, some people have pickled out different flavors.

For example, it has become a thorn in the side of the workplace-only it is not a newborn calf version, but an old-fashioned version.

The difference is that the former still has some sincerity, while the latter only has chicken thieves who maximize their own interests.

The usual mantra: whoever falls in love with this class.

Punching results at the end of the month: full attendance.

Of course, if class smell only works in the workplace, it can also be said to be a self-protection mechanism.

Terrible from gradually spread from the office to all aspects of life.

For example, when I was at school, I had a lot of food, beautiful scenery and beautiful photos in my circle of friends. After going to work, I only had three meals a day and a desk, which was dry and boring.

If it is accompanied by symptoms such as just brushing your mobile phone and being uninterested in everything after work, I would like to call it "severe class smell".

Some netizens said that the first time I realized that I "smelled like a class" after graduation was because of the beautiful sunset in Beijing a few days ago.

There is a large French window in the company’s tea room, and many young colleagues crowded over to take pictures and made exclamations.

But she knocked on the keyboard in front of the computer with a straight face and refused the invitation of "no regrets" at the next station:

"I still have two PPT’s to do. Where can I watch the sunset glow?"

In order to get rid of the "class smell", how many ways do migrant workers think?

The best way to get rid of the smell of class, of course, is not to go to work.

Just like the comparison before and after the resignation that was popular on social platforms a few months ago, the comment area said that "resignation is the best medical beauty".

After being completely away from the pain of working, one by one, as expected, is ruddy, full of vitality and has light in his eyes.

However, most people still can’t let go of the three melons at hand, so the migrant workers who are still suffering set off a vigorous "get rid of the taste of the class" activity.

Objectively speaking, it is impossible for a social animal to get up at eight o’clock in the morning and commute without the smell of class.

Even if you insist on dressing up exquisitely and wearing full makeup to work every day, most of them just have whiter faces and longer eyelashes, but they can’t change the eyes that are letting go.

"As long as a person has been to work, you will finalize the design in my life. I just hate the world all my life and can’t let go of my work, Bamen. "

So I am allowed to have a class flavor on weekdays, "but I can’t have it on Saturday, Sunday and holidays."

It is an acknowledged fact that the fatigue at work lies not in how much work is done, but in the dead environment.

Even if you just come to the company for a meeting on the weekend, it will still make people feel like working overtime for two weeks.

So get rid of the class flavor first type:Besides going to work, never get close to the company’s Fiona Fang within 5 kilometers, and it is best to avoid even the subway commuter lines.

When I was young, I thought it was a welfare for the company to be built beside the park and the scenic spot in online celebrity. Now I understand that this only shows that I have no chance with this scenic spot.

Proust effect tells us that smell is a time machine of memory, and smelling familiar smell will instantly bring people back to their related memories.

But Proust himself probably didn’t think that there are some smells that contemporary migrant workers don’t want to trace back, such as the smell of class.

At this level,Getting rid of the smell of class is essentially getting rid of all the elements that can remind you of bad things at work.

This leads to the second type: clothes worn at work will never be worn at rest.

Special clothes for commuting to work can be called class clothes for short.

Except for a few companies that have strict requirements on workplace dress, ordinary social animals usually wear casual pants and large T-shirts, with a sunscreen in summer and a down jacket in winter.

@ I know people, and they come to me.

Their fate is to be placed in a fixed corner of a dirty laundry basket or a porch cabinet forever. Do it on weekdays and leave, and don’t look at it at all on rest days.

"Once I went out with a group of friends and wore a big T-shirt. As a result, I was thought to be a group building, and I was hit by 10,000 points."

However, if you really want to get rid of the taste of class, it is not enough to rely solely on these formalism.

More importantly, from the bottom of my heart, I have to give up with the self-positioning of "ruthless working machine".

For example, you are idolize, but you are never embarrassed to post idolize-related things in your circle of friends, for fear of being rejected and naive.

It is suggested that after work, I suddenly send out: "It means that I have a life, which is different from those of you who have been marinated in class!"

For most people, the weakest time for class is usually during vacation:

Note that if you still need to reply to work messages from time to time during the vacation, even if it takes only 5 minutes a day, the effect of eliminating the smell of class will probably be discounted by 70%.

It’s a pity that the process of removing the smell of class is too difficult and the maintenance time is too short.

Just like a while ago, I took annual leave to go out for an immersive trip.

Although I have to take a bus for several hours every day.(It’s almost the same as sitting at the station)But my shoulders are not sore, my waist is not painful, and even my complexion and vision feel much better.

But this is comparable to the effect of meditation, and it stays on the day when the vacation ends.

"On the first morning when I went back to work, my inner impulse to destroy the world was no different from just working overtime for two weeks."

"To say that I am enterprising is tantamount to scolding me."

Nowadays, everyone scolds the class, but a few years back, young people are vying to have the class.

In fact, this word refers not only to the state of exhaustion in the workplace, but also to the process of not being clear and naive and in a hurry when facing work, and gradually becoming a smooth operator.

A person who "smells like class" can get together with friends and deal with the importunities of customers; When you hear the unreasonable demands of the leaders, you can also fool the past calmly and smoothly.

"Picking up the flavor" is just a joke, the essence of which is that young people really integrate into the workplace and accept and get used to social norms.

Every generation will go through this process, but we used to call it "maturity" and deeply envied it.

Just like the post-90s girls who watched Hong Kong dramas, they all loved the smart and capable female forensic Nie Baoyan in Forensic Records.

The low-end version also has a stubborn chick played by Bai Baihe. Although she is just an ordinary clerk, she can also temporarily settle down in a big city and establish a social circle.

I firmly believe that making money with my hands is more advanced than relying on my partner and parents. When I am lovelorn, I wipe my tears and turn my head back to the company to engage in two more projects.

It used to be the ideal of most young people to be "classy", or to become a skilled worker.

It means stepping out of the warm but limited wings of parents and truly mastering the direction of your future destiny.

Only now, more and more people find that they didn’t, and can’t, change from a "brat" to an elite, but only into Xiao Li, Xiao Zhao and Xiao Wang with vague faces.

Work doesn’t give us the capital to settle down, but it gradually erodes our time and vitality.

By this year, the most enviable person is not an independent strong woman, but an only child from Jiangsu, Zhejiang and Shanghai.

"The family doesn’t rely on her to make money" means that even if the only children sit in the office, they will never have any class smell.

You don’t need to really train your ability to support yourself, and you don’t need to be wronged for a salary.

Envy is because I have long recognized that since the so-called "mature independence" is also controlled and disciplined, it is better to choose a comfortable cage to stay.

As for refusing the taste of class, it is probably the last effort of ordinary young people to refuse to become social gears.

Let yourself become a social animal with less silky posture, and it seems that you can pretend to be a person who has not been disciplined and does not need to be disciplined.

Pretend that you can not make efficient parts of this big machine, you can have useless hobbies, an interesting life, and the right to do things without following social rules.

It’s just that for ordinary people like us who have to find a class sooner or later:

"Banweier", sooner or later, it will be welded to the body.

It’s no use saying anything else,Weekend and salary increase are the best class odor eliminators for migrant workers..

This article comes from WeChat WeChat official account:Vista sees the world (id: vistaweek), author: refers to listen to

　　China Telecom, China Mobile and China Unicom have recently announced that roaming charges will be phased out one after another. Roaming charges, which have existed for more than 20 years, will finally withdraw from the historical stage. People have reason to expect more "fossil charges" to gradually die out, so that telecom users can enjoy the reform dividend.

　　There is finally a timetable for canceling roaming charges.

　　The measures and time points for the three major operators to cancel roaming charges are different: China Telecom began to gradually cancel roaming charges this year; China Mobile will stop selling packages including roaming charges during the year; China Unicom will cancel the group roaming package from October 1st.

　　The reporter learned that the operator said that it would stop selling new packages with roaming charges, but the roaming charges of users who use the old packages with roaming charges will still exist. Users can choose whether to keep the old packages or choose the new packages without roaming charges according to their actual situation.

　　"It is expected that operators will cancel roaming charges for old users next year, but it is a very arduous task to sort out a large number of packages in use." Fu Liang, an independent telecom analyst, said.

　　What consumers care about is, will the gradual cancellation of roaming charges significantly reduce users’ communication expenses?

　　China Mobile, which has the largest number of mobile phone users, is a big beneficiary of roaming charges among the three operators, and it is also the most thorough one to cancel the package with roaming charges. China Mobile’s interim results in 2016 show that as of the first half of this year, the total number of customers of China Mobile reached 837 million, including 561 million 4G and 3G users and 275 million 2G users. Many 2G users mainly use local calls, and the proportion of roaming charges is not high, and the call duration is relatively short. At present, the threshold of 3G and 4G packages is generally higher than that of 2G packages, so 2G users who don’t often go to other places will get rid of roaming charges by changing packages, which will not reduce their overall expenses; 2G roaming users who often go to other places will greatly reduce their communication expenses after changing their packages.

　　Release more reform dividends for speeding up and reducing fees.

　　"As ordinary users, we hope that canceling the roaming fee package is just the beginning." Xu Jing, a citizen of Beijing, told the reporter that his current communication charging project also includes fees such as caller ID. "I saw on the Internet that the cost of caller ID service is very low, and it feels unreasonable for operators to continue to collect it after so many years."

　　The measures to cancel roaming charges are certainly worthy of recognition, but operators still need to constantly adapt to the market development trend, optimize their business structure, transform to a traffic-oriented business model, and regard innovation as the core task of enterprises.

　　It is understood that China Telecom has started to introduce full flow billing service. Xiang Ligang, a communication expert, believes that it is the general trend for operators to fully charge according to traffic, which provides consumers with more autonomy. "In the past, the call service and traffic in a package could not be mutually complementary, but charging according to traffic allowed consumers to choose and convert according to their needs, which improved the efficiency of package content."

　　Xiang Ligang said that in the future, the space for speeding up and reducing fees will be further expanded. With the upgrade of traffic services of operators and the increase of consumers’ demand for traffic use, the overall expenditure will not fluctuate too much, but the services enjoyed by consumers will be greatly improved.

　　(According to Xinhua News Agency, Beijing, August 24th, by reporters Gao Kang and Liu Shuo)

　　The new round of Palestinian-Israeli conflict has lasted for more than a month. High-intensity conflicts not only bring serious humanitarian disasters, but also seriously impact the regional economy, making the already difficult economies of many countries in the Middle East "worse".

　　The Palestinian economy was hit hard.

　　At the end of October, the United Nations Conference on Trade and Development (UNCTAD) said that Gaza’s economy had been "hollowed out" for many years. By the beginning of October, about 80% of the population had depended on international aid, and the impact of the new round of conflict on the local economy was incalculable.

　　According to UNCTAD’s annual report, 2022 is "one of the worst years of Palestinian economy in recent years" due to the intensified tension between Palestine and Israel and the long-term stagnation of the peace process. The Palestinians are forced to rely on Israel economically. "Excessive production and transaction costs and trade barriers with other parts of the world lead to a long-term trade deficit in the Gaza Strip, and there is a general and unilateral dependence on Israel.".

　　The persistent conflict has severely damaged the infrastructure in Gaza. At the same time, the Israeli side indicated in early November that it would transfer part of the tax collected to the Palestinian National Authority, but withheld the funds originally allocated by the latter to the Gaza Strip.

　　According to the Paris Economic Protocol signed by Palestine and Israel in 1994, Israel is responsible for levying tariffs on goods shipped to Palestine, and collecting personal income tax on Palestinians working in Israel, and transferring the tax to Palestine on a regular basis. As a means of putting pressure on the Palestinian side, Israel has "cut off supply" several times before.

　　The Israeli economy has been hit.

　　According to a recent survey released by Israel’s Central Bureau of Statistics, the impact of this round of conflict on the country’s enterprises is mainly manifested in the decline in demand for products and services, labor shortage, supply and logistics difficulties. The data shows that about 51% of Israeli enterprises have lost more than 50% of their income, and about 57% of small enterprises with 5 to 10 employees are "seriously losing money".

　　Gad lior, an Israeli media analyst, pointed out that the expenditure on military operations and the compensation for property losses caused by the conflict will further increase the financial burden of the Israeli government. Lior predicted that the Israeli economic growth rate will drop to about 2.5% in 2023.

　　At the same time, the conflict hit investor confidence. In the last month, Israel’s financial market has been in turmoil. The benchmark index TA-35 of Tel Aviv Stock Exchange in Israel fell sharply. The exchange rate of the Israeli currency, the new shekel, continued to fall against the US dollar, prompting the Bank of Israel to sell 30 billion US dollars of foreign exchange reserves to stabilize the exchange rate.

　　The three major international credit rating agencies downgraded Israel’s credit rating outlook or issued relevant warnings respectively. Standard & Poor’s downgraded Israel’s sovereign credit rating outlook from "stable" to "negative"; Fitch put Israel’s "A+" long-term foreign currency and local currency issuer default rating on the negative watch list; Moody’s warned that Israel’s sovereign credit rating may be downgraded.

　　The economies of neighboring countries were dragged down.

　　Analysts pointed out that the Palestinian-Israeli conflict is constantly producing spillover effects, which brings many uncertainties to the economic development of regional countries.

　　Tourism is one of Egypt’s main sources of foreign exchange income. The continuous escalation of the Palestinian-Israeli conflict not only impacts the country’s tourism industry, but also causes the exchange rate of the Egyptian pound against the US dollar to fall all the way, pushing up the inflationary pressure in Egypt. Ramona Mubarak, head of business risks in the Middle East and North Africa at Fitch Solutions, pointed out that the negative emotions brought about by this round of conflict have dragged down the Egyptian economy.

　　Muhammad Shukel, president of the Association of Industry, Agriculture and Commerce in Beirut and Mount Lebanon, said that since the new round of conflict, Lebanon’s economy has deteriorated sharply, the supply pressure of food and other necessities has increased, and the catering and car rental industries have shrunk dramatically. In addition, the shipping business of Beirut Port has also been affected.

　　Jordanian economic analyst Ilham helmi said that the Palestinian-Israeli conflict has had a negative impact on Jordan’s tourism and other industries, and the participation of tens of thousands of Jordanians in demonstrations and rallies in support of Palestine has also affected the country’s daily economic activities.　　

　 　 　 　Xinhua News Agency reporter Zhang Jian Li Rui(Participating in reporters: Ji Ze, Zhang Tianlang)

Special feature of 1905 film network Throughout June, the hot spots of film and television can’t be separated from two works: "Sister Who Rides the Wind and Waves" and "Hidden Corner".

On the one hand, the 30-year-old sisters changed the runway, sang and danced in a female group, and temporarily left behind the "middle-aged actress crisis" that once caused waves; On the other side are Mesozoic actors born after 70, who have entered the online drama market one after another and made a splash.

Because of the constant hot searches and topics such as "Hidden Corner", "Qin Hao will take you to climb the mountain" and "Zhang Songwen’s performance is worth buying a suite", Qin Hao and Zhang Songwen’s character draft and interview draft are also one after another, and they are becoming popular.

Looking back at the online drama market in recent years, the mode of "new traffic+big IP" has gradually ebbed, and middle-aged actors have provoked the beam of online drama, and this trend has become more and more strong.

Before The Hidden Corner, this year’s online word-of-mouth dramas include Guo Jingfei’s I am Yu Huanshui, Pan Yueming’s Longling Cave, Huang Xiaoming’s The Hairs Are Not Begonia Red, etc. After that, Liao Fan and Wang Qianyuan will also join the online drama battle, and two middle-aged drama bones will partner White and Lu Han respectively to bring them to Sisyphus.

Middle-aged uncle actors become popular or usher in another spring of performing arts. Is online drama really indispensable?

01

"I’m out of the loop."

The popularity of "The Hidden Corner" made more audiences know Qin Hao as a "treasure" actor. "I am out of the circle!" Qin Hao joked in the live broadcast.

In his early years, Qin Hao was deeply involved in the art films directed by the sixth generation. Why did Lou Ye and Wang Xiaoshuai love him? He once said in an interview: because it is cheap. "Good quality and low price", but Qin Hao also cherishes feathers. He said that he never takes bad plays, which is the bottom line.

Because he has acted in too many art films, Qin Hao has never been well-known, and the commercial films he tried to act in are also insufficient in word of mouth and influence. Many people only remember his role, but can’t remember his name, or just remember that he is — — Yi Nengjing’s husband.

Qin Hao made his first electric shock online drama in 2017, and played an arrogant policeman in Crime Without a License. This suspense online drama scored 8.2 points in Douban, which made Qin Hao really enter the mainstream for the first time.

From movies to online dramas, the "literary niche" who traveled all over the red carpet of overseas film festivals admitted that he was "embarrassed" at first.

Qin Hao revealed in an interview that he received many scripts at that time, among which "Crime without a license" was the best, but the only concern was online drama. "At that time, I had a problem of self-esteem and vanity. Apart from this," Crime without a license "had no problem."

Because of having a daughter, money is more important than face, and he ignored the prejudice against online drama and vanity of himself, and took the crime of undocumented.

Before 2017, the online drama market just started through dramas such as "Psychological Crime" and "Forensic Medicine Qin Ming". At that time, Qin Hao did not like online drama for a reason. Now, at the age of 42, he is working with the team of Crime Without a Certificate on "Hidden Corner". Times have changed, and the quality of the series is excellent. He also succeeded in "out of the circle" with his superb acting skills.

Playing mahjong at the beginning, eating wonton in tears, slapping the table and scolding yaoyao … In the same play, Zhang Songwen, the actor of Zhu Chaoyang’s father, was also affirmed by the audience because of his exquisite feeling and proper limit’s performance.

Previously, Zhang Songwen was highly recognized by fans because he played the role of Director Tang of the Development Zone from the inside out in the film, but he once said in an interview that many people saw Director Tang’s "stormy clouds", it should be said that film critics saw it, and a group of people who especially loved movies saw it, but it didn’t mean that people in China saw it.

This time, The Hidden Corner really let the ordinary audience see him. Zhang Songwen, 44, starred in the first TV series "The Son-in-Law" in 2004, and now, after 16 years, she finally got a taste of popularity. He said that he finally had the satisfaction of being an actor.

The in-depth development of the online drama market has continuously opened up the performing stage for Mesozoic actors, among which Pan Yueming has to be mentioned.

In the past, he used to be Xu Xian, a young scholar in The Legend of the White Snake, and the third young gentleman in The Clouds in Beijing. His tender and handsome face became the "dream lover" in the hearts of many girls. Later, due to a series of storms, his performance career fell into a trough, almost to the point where there was no play.

But a good actor will not be buried.Until starring in online drama in 2017.Chasing the murderer in the white nightPan Yueming is divided into two horns, one is positive and the other is evil.Zhangloosen upThere is a degree, which explains the complex and contradictory psychological personality of a pair of twin brothers. Everyone realized that Pan Yueming was also an acting school.

With a score of 9.0, Douban was the most popular online drama of the year. Since then, Pan Yueming has been immersed in the online drama market, and has made great achievements.

From the role of Chen Xiazi in Angry Xiangxi to Hu Bayi in Longling Cave, Pan Yueming, who is 50 years old, looks fat and greasy at first glance, and is dubbed by netizens as "the fattest Hu Bayi in history", but he still can’t resist his good acting skills and his own charm.

It is reported that the next series of online dramas of Ghost Blowing Lights, such as Yunnan Worm Valley, Kunlun Temple of God, South China Sea Returning to the Ruins and Wuxia Guanshan, will also be starred by Pan Yueming, and the director is still his old partner Yang Fei.Because of the online drama, Pan Yueming finally came to faithful wife.

Look at the 41-year-old Guo Jingfei, who has been in the drama industry for 11 years. He made his mark in the suspense crime-solving drama The Dark Man in 2014, and later became popular with the TV series Everything is Fine. This year, he played a decadent man caught in a middle-aged crisis in the online drama I am Yu Huanshui, and was recognized again.

This group of 40-year-old+uncles who are thorns in online dramas, as well as the breakthrough with "Story of Yanxi Palace"Nie Yuan, with the "sideburns are not begonia red" successfully "de-oiled" yellowdawnbrightWait. Mesozoic actors’ acting skills are online and cost-effective, so using them has become a common phenomenon in the online drama market.

02

Online drama and uncle achieve each other.

40 is not confused, when the year of fighting.Mesozoic actors have found suitable roles in online dramas one after another. Some people have proved the value of a good actor with acting skills, and some people have broken through their own difficulties and reversed their established image in the hearts of the audience.

In the past, when traffic stars were in power, perfect seniors, overbearing presidents and others piled up youth dramas and love dramas, which reduced the space for Mesozoic actors to play. With the rise of suspense and realistic online dramas, they could choose more diversified male roles and have more opportunities to show their acting skills.

Under their interpretation, even the characters who look less than perfect, such as abnormal scum Zhang Dongsheng, eccentric father Zhu Yongping and fat Hu Bayi, can still be loved by the audience.

The reason why these uncle actors can become popular is inseparable from the improvement of the overall quality of the online drama market. The Secret Corner is a very good example.

At present, the main creative trend of online drama is short and fine. In the 12 episodes of "Hidden Corner", each episode has different length of content according to the story development, and suspense hooks are also left at the end of each episode, which is closer to the American drama mode.

Derive the subplots of each character from the main plot of the suspense case, deepen the complex side of human nature, broaden the breadth of the theme and the thickness of the story; In the aspects of photography, lighting, art scene construction, service road design and music style, it is also moving closer to the cinematic level.

In April this year, the State Administration of Radio, Film and Television issued the Notice on Organizing to Participate in the 32nd China TV Series Flying Award, which included the TV series premiered on national key video websites in the selection scope for the first time. The "Flying Award" makes the online drama compete with the TV series of Shangxing on the same stage, which shows the affirmation of the quality and influence of online drama.

The progress of online drama is inseparable from the help of these Mesozoic actors. The relationship between the two is mutual achievement, mutual fulfillment and joint responsibility for good content, which will usher in a mutually beneficial and win-win situation.

Many directors of online dramas are newcomers, and Xin Shuang, the director of Hidden Corner, is one of them. Qin Hao, Wang Jingchun and Zhang Songwen are experienced and creative actors, and they all have their own unique opinions from script to performance. They often guide the performances of three children actors in the filming process, which affects the presentation effect of the whole drama.

According to producer Lu Jing, when Xin Shuang first introduced the role to Qin Hao with character notes, Qin Hao said that the logic was unreasonable and the characters were inaccurate in less than three pages, prompting Xin Shuang to re-improve the script and characters; Wang Jingchun was the first actor in the whole play, and Lu Jing said that he was not embarrassed to play and devoted himself to the play. His performance made Chen, a new character, more attractive.

Like movies and TV series, online drama is a media platform for film and television communication. Nowadays, there are more and more high-quality online dramas. Because of the needs of the theme, middle-aged actors have also found more roles of the right age, and there is more room for acting, which will naturally bring traffic and heat.

Huang Xiaoming once said: "The audience is awake, and the producers are awake. Only good works can convince others." When the word-of-mouth era comes, what matters is not which market it broke into, but which good work it brought. Actors and works always share the same fate.

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The exterior design of the Beijing BJ60 shows a hard-nosed off-road style. The front face adopts a family-style design language, and the angular lines give the vehicle a forceful temperament. The air intake grille is decorated with a large area of chrome, which is exquisite and atmospheric, highlighting its sense of luxury. The overall style blends tradition and modernity, retaining both the toughness of classic off-road vehicles and the fashion elements of modern cities, making the Beijing BJ60 visually recognizable.

With its 5040mm body length, 1955mm width and 1925mm height, the Beijing BJ60 presents a solid and stable body posture. The wheelbase reaches 2820mm, ensuring a spacious interior space and excellent handling stability. The side lines are smooth and full of power, showing the elegance of a luxury SUV. The front and rear tires are 265/65 R18, and the delicate wheel design not only enhances the visual effect of the vehicle, but also provides good grip and driving stability.

The interior design of the Beijing BJ60 adopts a refined and practical concept, highlighting the perfect fusion of luxury and technology. The steering wheel is made of high-quality leather material, which not only provides a comfortable grip, but also supports manual up and down + front and rear adjustment to meet different driving needs. The center console is equipped with a large 12.8-inch screen, equipped with an advanced automatic speech recognition control system, which is convenient and powerful to operate. As for the seats, the front seats are made of imitation leather material, which provides functions such as front and rear adjustment, backrest adjustment, high and low adjustment (4 directions), and is equipped with heating, ventilation and massage functions, so that both drivers and passengers can enjoy a comfortable ride experience. The driver’s seat is also equipped with an additional power seat memory function, which is convenient for daily use. In addition, the USB and Type-C interfaces in the car are reasonably distributed, including 3 in the front row and 2 in the back row, and also support wireless charging of mobile phones, fully considering the needs of passengers’ electronic devices. In short, the interior design of the BJ60 has found a balance between practicality and luxury, providing passengers with high-quality space enjoyment.

The Beijing BJ60 is equipped with a 2.0T turbocharged engine with 163 horsepower output and a maximum torque of 400 N · m. It is matched with an 8-speed manual transmission to ensure the vehicle’s strong performance and smooth driving experience.

To sum up, as the owner of Autohome said, the exterior design of the Beijing BJ60 is undoubtedly one of the reasons why he likes it. Its square shape and unique body size make it unique in the parking lot and become the focus of attention. The owner’s praise for the domineering design of the front face and the texture of the taillights further proves that the details of this model are carefully crafted. The moment the lights are turned on at night, the BJ60 is not only practical, but also shows extraordinary charm, fully satisfying his pursuit of vehicle appearance aesthetics.

This year, with the arrival of 3.15 International Consumer Rights Day, the new health products of nature home are refined and upgraded to meet the quality consumption needs of consumers.

Keep up with consumer demand and lead a healthy and environmentally friendly life.

Under the background of current consumption upgrading, consumers’ buying behavior has changed from imitation to personalization and diversification; Consumption level, from satisfying food and clothing to pursuing quality; The consumption concept has changed from ostentation to low-carbon environmental protection … As the entrance to a home, consumers no longer meet the basic safety performance, but have a more extreme pursuit for the environmental protection performance of the door.

Health and environmental protection are the brand genes of nature home. In 2018, the natural wooden door dug deep into the environmental protection advantages of water-based paint, and launched a new healthy product-water-based painted wooden door, which highlighted the clean taste, antibacterial and excellent environmental protection characteristics and conveyed a green and healthy life concept to consumers.

Nature’s water-based lacquer wood doors are favored.

Just after the Spring Festival, natural wooden doors stores all over the country have launched Nature Superbrand Day activities with high morale and started the first marketing battle in 2018! Natural wooden doors fully promote healthy iterative products-water-based painted wooden doors, which convey fresh and natural environmental protection characteristics and solve the pollution problem in home decoration, and are deeply welcomed by consumers who pursue quality life.

In this nationwide super brand day event, the natural wooden door combines the explosion of wooden doors and the whole house package to provide consumers with high-quality and cost-effective wooden door products. At the same time, consumers can enjoy preferential policies such as appreciation of deposit in 100 yuan, subsidies for benefiting the people in health and subsidies for a better life, so as to truly care for the healthy life of consumers.

　　CCTV News:On May 11, the State Council held a briefing on the implementation of major policies and measures in 2017. Li Jinghui, director of the Budget Department of the Ministry of Finance, said that in accordance with the unified arrangements of the State Council, the Ministry of Finance took the lead in five assessment and incentive work, including local financial management, poverty alleviation, de-capacity, employment and entrepreneurship, and promotion of the government and social capital cooperation (PPP) model. Through careful organization and implementation, the assessment and incentive work has achieved remarkable results and formed a good situation of taking the initiative and competing for development.

　　In response to a reporter’s question, Li Jinghui said that in order to further play the role of assessment in guiding and encouraging local governments, the assessment methods have been improved and improved in accordance with the requirements of the CPC Central Committee and the State Council to strengthen financial management. Mainly includes:

　　First, increase the assessment of the progress of budget implementation. The purpose is to encourage local governments to do a good job in budget implementation and give full play to the efficiency of the use of financial funds as soon as possible. In 2018, the assessment of the progress of general public budget expenditure was further strengthened. The faster the expenditure progress, the higher the score, guiding local governments to speed up the implementation of various people’s livelihood expenditures and promote economic and social development.

　　The second is to increase income quality assessment. Fiscal revenue includes tax revenue and non-tax revenue. By assessing the proportion of tax revenue, we will guide local governments to improve the quality of fiscal revenue and prevent illegal charges or arbitrary charges. The higher the proportion of tax revenue, the higher the score, indicating that the quality of fiscal revenue has improved, and the greater the reward in 2018.

　　The third is to increase the assessment of the overall use of financial funds. Guide provincial finance to clean up and compress special funds, increase the proportion of general transfer payments below the provincial level, and improve the ability of grassroots finance to make overall arrangements for funds. In 2018, the weight of this assessment was increased, guiding the provincial level to take further measures to increase the financial resources available at the grassroots level and effectively guarantee the key expenditures at the grassroots level.

　　The fourth is to increase the public assessment of the budget. Promote local governments to open their budgets as required and accept social supervision, so as to promote the improvement of budget management level and fund use performance. In 2018, the assessment of the completeness and standardization of the budget disclosure content was increased, and it was fully open and standardized. Whoever did a good job would be given extra points and rewards.

　　The fifth is to raise the reward standard. In 2018, the gold content of incentive measures was further improved, with each city and county increasing by 5 million yuan, that is, 30 million yuan for each city and 20 million yuan for each county in the eastern region, 35 million yuan for each city and 25 million yuan for each county in the central and western regions.

Author | Cheng Jia

Edit | Tang Fei

Mao Geping, a listed "nail house", broke through the customs for 7 years and ended up with "failure".

From the "Mao Geping head-changing technique", which was once popular all over the network, it is rarely out of the circle now. It was not until the topic "Mao Geping withdrew its IPO application" rushed to the hot search that the brand was able to regain the attention of the outside world.

In recent years, overseas brands have withdrawn from the China market, and some local beauty brands have closed down one after another due to poor management.

According to the incomplete statistics of the retail research center of Lianshang.com, in 2023, at least 27 beauty brands in the domestic market announced their closure or adjustment.

Although the market is cold, the beauty industry can’t escape the word "volume".

The competition in the domestic beauty market has intensified, and the whole beauty market has become saturated. The rise of more and more domestic new brands has brought consumers more choices, but it has also led to the industry’s "scouring sand" over and over again.

The industry is gradually evolving towards maturity through the survival of the fittest.

Mao Geping’s three-way IPO is finally defeated

In the domestic cosmetic industry, "Mao Geping" is a fairy-level existence.

In 1995, a TV series "Wu Zetian", starring Liu Xiaoqing, played Wu Zetian from the age of 15 to over 80, which was a great challenge for Liu Xiaoqing.

It was a challenge to the makeup artist of the crew, because Liu Xiaoqing was 40 years old at that time. But Mao Geping accomplished this task brilliantly, and with the fire of Wu Zetian, Mao Geping became an instant hit. Since then, the makeup design of the Beijing Olympic Games ceremony has further added his aura.

The makeup skills comparable to "head-changing" have made it frequently hot search, which once detonated 600 million readings overnight.

Thanks to its superb skills and flow blessing, "Makeup Artist Mao Geping" has gradually evolved into "Brand Mao Geping". In 1998, Mao Geping founded Mao Geping Cosmetic Art Co., Ltd. in Hangzhou. He published his makeup experience into a book and toured more than 60 cities across the country to give lectures.

In 2000, Mao Geping founded "Mao Geping Image Design Art School" in Hangzhou. Since then, he has opened branches in Beijing, Shanghai, Shenzhen, Chengdu, Zhengzhou and other cities. Mao Geping’s "ambition" goes beyond this.

In the same year when he opened the school, he set up "MAOGEPING Cosmetics Company", and launched a mid-to-high-end beauty brand named Mao Geping.

Searching Baidu Index with "Mao Geping" as the key word, 2019 is the highest search volume of "Mao Geping" for more than ten years since 2011.

"Mao Geping" Baidu Index. Source: Baidu Index

In 2019, at that time, some netizens uploaded a series of makeup tutorials that they shot many years ago in bilibili, as well as a video of Mao Geping’s modification of amateurs on the show. However, "Mao Geping" hasn’t been tied up with "head-changing" yet. It’s just that some netizens joked in the comment area, "Where did you buy the teacher’s hand? Or send my head. "

Until August, 2019, Weibo famous fashion blogger @ Late Night xu teacher posted a "Mao Geping Makeup Video" on the Internet. As soon as this video came out, it was almost as hot as a search, and the forwarding volume reached 100,000 that night, and the reading volume also exceeded 100 million. All the people watching it were exclaiming Mao Geping’s "ingenious pen". Because the blogger described this as a "cosmetic makeup", "head change" was named after it.

It is worth mentioning that during 2019, when Mao Geping became popular on the Internet, "Brand Mao Geping" also made an IPO sprint behind her back.

This is a "long" IPO journey. As early as December 2016, Mao Geping Company submitted the prospectus, and the process has not moved forward since then; Until September 2017, Mao Geping Company updated its prospectus; In October 2021, Mao Geping’s initial listing application was approved, but the listing process was put on hold again.

In March 2023, Mao Geping Company updated its prospectus again. However, due to the expired financial information, its audit status was changed to "suspended (financial report update)" on September 30, 2023. Until January 4, 2024, the Shanghai Stock Exchange officially terminated its IPO process.

From the data point of view, as one of the companies that entered the beauty track earlier, Mao Geping’s data is not bad. According to the prospectus, from 2020 to 2022, Mao Geping’s revenue and profits both increased. In the past three years, it has achieved revenues of 880 million yuan, 1.43 billion yuan and 1.68 billion yuan respectively, and its net profit has increased from 198 million yuan in 2020 to 349 million yuan in 2022.

In the same period, the company’s comprehensive gross profit margin was 81.20%, 80.54% and 81.17%, which was higher than many international giants such as L ‘Oreal and Shiseido, as well as well as well-known domestic brands such as Polaiya and Betani.

However, the comprehensive gross profit margin of Mao Geping is higher than the industry average, but the R&D level is lower than the industry average. In the same period, the R&D expense rates of Mao Geping Company were 1.21%, 0.96% and 0.87% respectively. The R&D expense rate of enterprises in the industry is mostly between 2% and 5%.

In this regard, Mao Geping explained that the average level of R&D is relatively low, mainly because of the differences in R&D modes and stages. "Paying attention to the industry accumulation and practical experience of R&D personnel has the characteristics of less material input and less equipment demand".

However, in the same period, the proportion of marketing expenses to operating income was 42.09%, 42.07% and 46.74% respectively.

Mao Geping, whose cost structure shows a trend of attaching importance to marketing but neglecting R&D, failed to harvest an IPO after seven years’ tossing and turning.

Bankruptcy, suspension, closure, beauty under the altar.

Looking back at the whole year of 2023, we will find that the "listing fever" in the beauty industry has gradually "cooled down", and Mao Geping is not the only beauty company that has sunk in the secondary market.

Beauty brand Misifu, Franlinka’s parent company Huanya, raw material company Pai Peptide Bio, and beauty agency Laramie all announced the suspension of IPO.

At the same time, a number of brands have emerged on the beauty track that are either struggling to survive or officially withdrawing.

Just a month ago, the announcement of the National Enterprise Bankruptcy Reorganization Case Information Network showed that the Shanghai No.3 Intermediate People’s Court officially accepted the case that Zeping’s parent company Shanghai Huayimei Cosmetics Co., Ltd. was applied for bankruptcy liquidation, and Huayimei officially entered the bankruptcy liquidation procedure. In December 2023, Hangzhou Museum Brand Management Co., Ltd., the parent company of the new beauty retail species Only Write, was also filed for bankruptcy liquidation by creditors because it could not pay off the debts due.

Source: pexels

There are still many unsustainable beauty companies. According to the incomplete statistics of the value planet, at least 10 well-known local cosmetics enterprises/brands will go bankrupt, close down and close their stores in 2023. In addition to Hua Yimei and Only Write, there are It’s Focus, Kale said Colorpedia, Happimess enjoyed it, Scentooze Three Rabbits, Floating Fomomy, Mushrooms, Shaohuo, Rock Zoo and so on.

Under the cold market, not only domestic local beauty companies, but also overseas brands have "lost" the China market.

An incomplete statistics of Jumeili in October, 2023 shows that since 2022, 21 overseas beauty brands have withdrawn from the China market, and 5 group brands have adjusted their strategies in China and narrowed their channels. These include Procter & Gamble’s skincare brand First Aid Beauty, American affordable makeup brand e.l.f, Amore Pacific Construction Group’s Yueshi Fengyin, and L ‘Oré al Group’s Maybelline. They were all the rage in China market or occupied China market for many years, but they all ended up in this once scenic market.

In addition, the overseas flagship stores of some brands have also been shut down. In December, 2023, Japanese makeup brand CEZANNE Qian Shili and Korean makeup brand BBIA Tmall overseas flagship store announced that they would not accept new orders from now on.

In the same month, the first batch of Korean makeup brand papa recipe (Chunyu) entered the China market, and its China marketing agent Shenmei Group also issued a notice about the cessation of operation of papa recipe brand in China.

The rolled-up beauty track has to be watered with money.

On the other hand, the capital boom in the beauty industry in previous years has also stepped on the brakes.

In 2021, the fire successively captured the financing of the beauty protection track, which failed to capture the hearts of investors since 2022. The data shows that the primary market in 2022 was significantly lower than that in 2021, and the amount of financing decreased by 58.82% year-on-year.

In 2023, with the economic operation showing a good trend of recovery, the retail market has gradually stepped out of the upward curve, and the eyes of capital are also closely watching the performance of the retail market. In the beauty track including beauty brands, raw material manufacturers, beauty platforms and agents, there were still nearly 50 financing events during the year, but most of the enterprises that got financing were raw material manufacturers, and the brands were almost in a state of no revenue.

Capital is often profit-seeking. What is reflected behind the slowdown of investment and financing and the obstruction of listing is actually the slowdown of market growth.

According to the data of the National Bureau of Statistics, from January to November 2023, the total retail sales of social consumer goods was 42,794.5 billion yuan, a year-on-year increase of 7.2%. Among them, the total retail sales of cosmetics was 384.3 billion yuan, up 4.7% year-on-year, which is still far from the average annual growth rate of more than 10% at the peak period. At the same time, the total retail sales of cosmetics in November was 54.8 billion yuan, down 3.5% year-on-year, and the growth rate was lower than that of the broader market.

Source: pexels

Parallel to the slow growth of the total retail sales of cosmetics, the overall downturn of the track.

Before 2021, under the background of "consumer investment fever" in the capital market, more and more domestic beauty brands sprang up like mushrooms after rain, with the help of capital and the help of live broadcast, and the domestic beauty track was up.

Under the touting of capital, a large number of beauty brands that started from OEM or OEM mode have entered the eyes of consumers. Someone has summed up the "three axes out of the circle" of new consumer goods-5,000 little red book notes, 2,000 Zhihu questions and answers, and a super-head anchor to bring goods.

Domestic beauty brands are all like this, and they have concocted "brand out of the circle" again and again.

At the same time, the problem of product homogeneity in the market is becoming more and more serious.

The founder of the floating Fomomy, who closed down in early 2023, once pointed out, "The ideal state is that the emerging domestic cosmetics brands bet on the new products, and the heat is still there, and the plagiarism has not spread. After selling the new products, they will definitely gamble at the table. It is possible to make money. However, human nature is always greedy, and the speed at which e-commerce explodes will make people miscalculate the best-selling products, so the first reaction of merchants is to replenish goods and continue production. But at the same time, human nature likes the new and hates the old. It takes time for the production of goods. When the replenishment is completed, this single product may be outdated, resulting in unsalable sales and inventory. "

In order to get rid of homogenization and prevent plagiarism, beauty brands invariably choose to rely on strengthening research and development to improve product strength and brand strength.

But obviously, to "strengthen research and development" requires "money".

Looking at the beauty brands in the industry that rely on capital, they can’t even be self-financing. Nowadays, it is even more difficult to get listed in the primary market and the secondary market. "Survival" has become the primary goal, but under a series of measures to reduce costs and increase efficiency, such as layoffs and cutting R&D expenditures, the brand’s problem of "emphasizing marketing and neglecting R&D" has only become more prominent.

The beauty track is speeding up its clearing, and it is out of date to rely solely on marketing in the past. At the present stage of capital "transfusion", how to build a core technical barrier with limited resources and establish brand trust advantage has become the key to whether domestic beauty brands can continue to write the previous "myth".

In the movie Alice in Wonderland, the Red Queen has a line, "You must try your best to keep running to stay where you are", and so does the business world.

* This article is written on the basis of public information, only for information exchange, and does not constitute any investment advice.