Shangsheng Xinsuo Phase II Camp Exploration ｜ The air corridors are staggered, blue bottles of coffee and iQiyi are settled in, and they will be open in the second quarter.

On March 27th, with the trial operation of the Blue Bottle Coffee Shangsheng Xinsuo Store, the project enclosure was removed for the first time in the second phase of Shangsheng Xinsuo, which has received much attention recently, and will be opened to the public in the second quarter of this year.

The reporter saw at the site of the second phase project of Shangsheng Xinsuo that five multi-storey buildings that have been opened and are under construction have been unveiled in unison, and the newly built public spaces such as streets, inner courtyards and squares in the project have also welcomed the first batch of citizens. In the future, it will introduce complex formats such as fashion and creative office, commerce, education, sports and culture, continue the attributes of Shanghai Literature and Art New Standard of Shanghai Shangsheng New Institute, and continue to deepen the new formats, new scenes and new modes of urban lifestyle consumption.

Shangsheng Xinsuo Phase II renderings ?

"Rubik’s cube" corridor "overlapping" error space

The second phase of Shangsheng Xinsuo has a total construction area of about 24,000 square meters, including five new buildings. Inspired by the "Settlement Rubik’s Cube", each building is shaped like a Rubik’s Cube, which is connected with each other through high-rise corridors on the second and third floors to form a three-dimensional walking system in the park.

Judging from the on-site construction, the scattered architectural forms have further guaranteed the vision, lighting and ventilation functions of the high-rise buildings. Shanghai Vanke, the operator of the project, introduced that the second phase of Shangsheng Xinsuo includes space forms such as single-family, overlapping courtyards and foreign buildings, which can meet the various personalized needs of enterprises for space, and can set up popular office spaces such as terraces, internal courtyards, empty steps, enterprise front halls and creative workshops, so that enterprises of different sizes can find suitable development carriers.

Shangsheng Xinsuo Phase II Shu Shu photo

Shu Shu photo of the second phase corridor system of Shangsheng Xinsuo

The reporter learned that the five new buildings in the second phase of Shangsheng Xinsuo continued the Bauhaus style of the industrial buildings in the first phase of the project, with simple and tough lines. The historical elements of the industrial buildings in the first phase were also integrated into the architectural design of the second phase, continuing the urban memory. It is worth noting that the height of the buildings in the second phase of the project is lower than that in the first phase of the project. Built in the 1950s and 1960s, the building is eight stories high and was once the tallest building in Changning District. The reporter learned from the project side that considering the requirements of historical features protection and the overall coordination of the project skyline, the height of the second phase of the building was limited.

Shangsheng Xinsuo Phase II skyline Shu Shu photo

The second phase of Shangsheng Xinsuo also pays more attention to the creation of public social space and atmosphere. With the concept of "street alley" and "main square+inner garden", it has created a multi-dimensional public space with an area of about 7,300 square meters, an increase of nearly 2,000 square meters compared with the first phase, and introduced more natural elements such as gardens and greening, providing a richer carrier for holding creative activities such as market flash, exhibitions and fashion shows.

Shangsheng Xinsuo Phase II Shu Shu photo

The second phase of Shangsheng New Institute has newly set up large steps and characteristic stairs.

The reporter noticed that the second phase of the project also flexibly set up ornamental punching points such as large steps and characteristic stairs, further enriching the leisure function and social attributes of the park. There is also a sports platform and a roof garden on the top floor of the second phase of the project. In the future, the small square connected with the first phase will be added with external placement and green plants, which will present a rich picture of "urban carpet" with the landscape and lighting design.

With the opening of the second phase of the project, Shangsheng New Institute will also add 300 underground parking spaces, so that Anxi Road, Yan ‘an West Road, Niuqiaobang Road and Panyu Road will have entrances and exits, which will be more open to the public.

Shangsheng Xinsuo Phase II renderings ?

Unique format enhances "accessibility"

In 2023, the first completed building of the second phase of Shangsheng Xinsuo has been officially opened together with the outdoor camphor square, and brands and enterprises such as Banana, Osoka and Reebok have settled in. From April this year, the other four projects under construction will be opened one after another, showing the park form of "business on the first and second floors+high-floor office", and the office is expected to account for about 70%. At present, 7-8 merchants along the street on the lower floors are under intensive renovation.

The reporter learned that the second phase of Shangsheng Xinsuo continued the brand attracting strategy of the first phase and continued to gather the first stores of many brands. On March 30th, the boutique coffee brand Blue Bottle Coffee will be the first to open in the second phase. In addition, the family lifestyle space store including the light outdoor retail platform "Go Wild", the parent-child sports lifestyle brand "JUMP+JOY", the British trend electric scooter brand "Pure Electric", the children’s wear brand "Youlan" and the "Farm to cup" concept store of Yunnan rural food brand "Yexuan" will also be stationed. The above-mentioned brand stores are the first in China, Shanghai or Changning District.

Shangsheng Xinsuo Shu Shu photo

Shu Shu photo of the connecting area between the first and second phases of Shangsheng New Institute

According to Shanghai Vanke, the first phase of Shangsheng New Institute has been in business for nearly 6 years, and a set of operating concepts that adapt to the park style has been gradually explored in terms of format and atmosphere creation, that is, outdoor sports, natural environmental protection, brands with quality and emotional value are continuously introduced, and urban lifestyle sets are created to cope with changes in consumer demand.

Therefore, in the brand selection of the second phase of the project, Shangsheng Xinsuo continued and expanded the concept of "front store, rear enterprise (factory)+multi-show" in the first phase, empowering the brand with the site characteristics of ancient and modern integration, and enhancing the "visitability" of the park.

In the second phase, SIGMA, the manufacturer of optical products, and JUST.FOTO, the brand of big-head stickers, all settled in the form of "front shop and back enterprise", so the brands can interact with consumers more directly. Hanbo International will be stationed in the form of "office+exhibition hall" to carry out project incubation in the field of fashion technology. Hanbo Designer Salon will also cooperate with world-renowned designers to display international cutting-edge fashion brands in the park.

Shangsheng Xinsuo Phase II renderings ?

Wild selection & renderings of Youlanmen Store

The new play of meta-universe stimulates the vitality of the park.

Shangsheng Xinsuo is located between Xinhua Road, Yuyuan Road and hengshan road-Fuxing Road, which is a representative landmark of Shanghai’s urban renewal in recent years. Its history can be traced back to the 1920s and 1930s. There are three historical buildings in the park, including Sunke Villa, Columbia Country Club, Navy Club and affiliated swimming pool. The industrial buildings scattered in the park were designed and built by the Shanghai Institute of Biological Products, which has been working and producing here since the 1950s, and the plot has also become an efficient and orderly closed scientific research site.

Shang sheng Xin suo

Shangsheng New Naval Club and Swimming Pool

In 2016, Shanghai Vanke started the transformation and operation of the Shangshengsuo plot. The first phase of Shangsheng Xinsuo, which was officially unveiled in May 2018, is a 7×24-hour immersive cultural block. Its unique historical and cultural atmosphere and architectural space form make it a settlement of fashion and creative industries. At present, the first phase of the project has settled in IDEO, a world-class creative agency, Digital Kingdom, a well-known special effects company, AAI, advertising door and other enterprises.

The reporter recently learned that the streaming media platform iQiyi will soon settle in the first phase of Shangsheng New Institute, and it is expected that the office space will be renovated and opened in the middle of this year. On the first floor of the iQiyi office building, two trendy experience stores will also be stationed simultaneously, namely "Wonderland Crossing X-META" with elements such as full-sense VR (Virtual Reality), Meta-Universe and Fantasy Paradise, and "Wonder Universe" with high-end scripts. In the future, the public can experience the iQiyi explosion video IP through VR and other forms, and Shangsheng Xinsuo and the brand will also jointly explore new ways to operate the content of urban renewal projects.

Iqiyi will soon settle in Shangsheng Xinsuo. ?

Rendering of "Wonder Universe" Store

Since its opening, Shangsheng New Institute has attracted the general public and tourists from all over the world with exhibitions, plays, concerts, lectures, comedies and other rich and diverse cultural activities. This year will usher in the 4th Shangsheng Xinsuo Cultural IP "Coffee Drama Festival", which will last from the May Day holiday to the Dragon Boat Festival, and four classic coffee dramas will be staged in the Navy Club, Sunke Villa and the park stores in turn. During the "May Day" period, the public square of the park will also hold a coffee market simultaneously, so that the audience can fully experience the charm of immersive drama.