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Editor’s Note: This article comes from WeChat WeChat official account Guduo Network Film and Television, written by Xia.

At the end of 2018, "The serpent", which set a new record for online movie box office, was released. In an interview with Guduo, Huang Yuting, marketing director of Taomeng Galaxy, a subsidiary of Taomeng, revealed that the film announcement cost has reached 30%-50% of the total investment, and the scale is close to cinema movies.

Combined with the theme of alien creatures and visual impact, the "serpent" without IP and stars focuses on online publicity. At that time, she said that Tik Tok was not the core channel in marketing strategy, but an experimental attempt. Half a year later, she was interviewed by Gu Duo again. In the past six months, the marketing promotional materials originally put on Tik Tok have continued to play a long tail effect, especially the short video of explanation that was put on at the beginning has increased obviously, and there are many viewers on the film barrage who said that they came from Tik Tok, which has inspired her.

Since this year, Taomeng Galaxy has begun to focus on Tik Tok, increasing its delivery. "The effect it brings is very direct." Huang Yuting said that the new film "The Monster", which was just released last week, promoted a short video, with 500,000 praises a day and over 10 million backstage broadcasts. Many people asked about the movie name in the comments, and more directly, the online booking volume of the movie has been significantly improved. From short video to long video, "conversion is easier". She revealed that "most of our films this year account for a considerable proportion" in the future Tik Tok publicity.

Not only Taomeng, but also the head online film companies such as New Studio, Yingmei Media and Qishu Youyu, have shown different degrees of attention to this platform. At the same time, a new studio with two business lines, short video and film, has achieved a mature marketing linkage between short video and film on this platform.

As a new form of entertainment with the widest coverage on the mobile terminal, with the help of the technology of accurately reaching the core users, short video has become an important town for film and television publicity. According to the Research Report on China Short Video Marketing Market in 2018 released by iResearch, the short video marketing market has reached 14.01 billion yuan in 2018, with a year-on-year growth rate of 520.7%. Tik Tok is undoubtedly one of the most important platforms for short video.

On July 9, the general manager of Tik Tok Market disclosed at a press conference in Tik Tok that as of July 2019, the daily activity of APP in Tik Tok exceeded 320 million. This is an amazing number.

As a traffic distribution center, the user base is large, covering all age groups. Intelligent distribution enables short videos of each category to find the corresponding vertical user groups. The marketing of cinema films in Tik Tok has flourished, from Ex-3: Goodbye to Ex-3 to The Richest Man in Xihong City, The Last Night of the Earth, A Sader Story than Sadness. Since 2018, many cinema films have been carefully managed in Tik Tok, and achieved unexpected results. Now, online movies are more closely related to short videos represented by Tik Tok.

More direct conversion from short video to long video

Whether it is content or marketing method, online movies have been on the way to catch up with cinema movies.

Compared with cinema movies, in the view of Mou Xue, president of the new studio film industry, online movies with Internet genes actually have more innate advantages in short video marketing. The marketing of cinema films needs to stimulate the audience’s behavior of buying tickets. After online publicity, there is still a huge "funnel" between the audience and actually buying tickets to watch movies. And "Tik Tok marketing of online movies is more direct from online to online (transformation)." Short video goes directly to users, which makes it easier to guide the audience to the port of long video.

Shorter marketing links and more direct marketing effects can directly trigger the transformation of actions after the announcement. Huang Yuting also valued this advantage of Tik Tok. In her view, Mingxing Cass and online movies with limited investment seek the highest cost performance as possible, and are more willing to invest money in the most important elements of the film. In Tik Tok’s 60-second short video, the advantages of online movies can be maximized, and the disadvantages can also be effectively avoided. For example, the film "The Monster" put the most energy into the image design, motion capture and other special effects of the water monkey, which has a strong visual impact. "This core highlight will be focused on marketing" instead of deliberately highlighting the lineup of the star card company.

In addition, the short video of vibrato takes the route of mass, grassroots and grounding gas, and the production threshold is low. Ordinary people do ordinary things to successfully trigger public emotions, and they can suddenly become popular. These small and broad cases have inspired the enthusiasm of the propaganda party. "Users like to watch’ new’,’ strange’ and’ special’ content, such as special effects, how to shoot special shots at high altitude, and so on." Ding Yunyan, director of film publicity at the new studio, said that these behind-the-scenes tidbits are generally welcomed by users in Tik Tok.

Compared with cinema movies and film and television dramas, online movies also have many special shots. And in marketing, online movies will also combine the current popular elements to make comedy short videos and commentary short videos. The marketing content that can be provided by these large-scale and large-scale film and television works can also be fully provided by online filmmakers, and their disadvantages have been reduced.

As for the platform, Weibo has become a gathering place for entertainment news after years of accumulation. Marketing pays more attention to the combination of star card company and topic degree, which is more suitable for topic marketing, conflict marketing and star marketing. These marketing methods often need to be spread by star card company. On this port, online movies lacking star lineup are obviously not dominant.

Simply putting online movie publicity materials on Weibo, the effect is often not obvious. Unless there is a marketing event, the successful hot search has attracted the attention of the whole people, and the successful circle has brought marketing effects, but this is not the normal state of online movies. Undeniably, Weibo is an important channel in marketing. "Online dramas and movies with strong emotions pay more attention to Weibo, while online movies with more male audiences pay more attention to Tik Tok."

Although bilibili’s short video traffic is equally prominent in the segmentation field, its secondary nature naturally does not match the popular curiosity and fantasy temperament of online movies, and it is not the main position of online movie marketing at present. "bilibili has its own unique algorithm mechanism." C.Y.Chen, director of Mermaid Rivers and Lakes, said that she is an UP owner in bilibili and a heavy user in bilibili. "bilibili is more like a cumulative process, which requires UP owners to work very hard in bilibili and accumulate fans bit by bit." However, a case of a short video traffic explosion like Tik Tok is rare.

Aauto Quicker, who is also deeply involved in the field of short video and has many similarities with Tik Tok, prefers online celebrities and live broadcasts. Compared with Tik Tok, the atmosphere for fast-paced users to watch short videos related to movies is weak. At the same time, there are not many successful cases of movie marketing, and there are few online movie marketing projects at present. However, this can’t be generalized. Previously, the online comedy movies in Northeast China achieved good marketing results on this platform.

Algorithm to guide marketing content

Lao Li, I will be your son in the next life.

In the online movie "Where is the new deity?", Nezha smiled at his father, Excavate, before committing suicide. The emotional tension between father and son in the film was edited into a one-minute short video, accompanied by emotional music, which won 449,000 likes on Tik Tok. In the comments, some netizens warned, "Don’t row down, stranger. This is the movie" What’s wrong with the new gods? ". This is the most successful short marketing video of the film, and it is also one of the online films with relatively good marketing effect in Tik Tok recently.

When the project was resumed, Ding Yunyan, the director of film publicity of the new studio, attributed the success of this video to the marketing of "Father-Son Love". Although the film and television industry has not been able to find a set of replicable methodology on Tik Tok, these successful cases have proved that the success of films on Tik Tok still has something in common. Playing emotional cards, especially can win a good publicity effect.

"But in fact, every film can play emotional cards," Ding Yunyan told Gu Duo. "There are different ways to play emotional cards in Tik Tok, Aauto Quicker and Weibo. Tik Tok needs to be more direct. " Therefore, it is necessary to highlight the lines with communication effect and the fragments that arouse emotional resonance in short videos, and music rendering is also particularly important. The released marketing materials need to be interesting, sinking, emotional and easy to spread.

According to the algorithm, Tik Tok pushes personalized content to users. Marketing logic is similar to other platforms, and it is a process of combining the characteristics of the platform, mining the highlights of the film, and then finding the target users. At present, short video marketing on the vibrato platform is mainly in three ways. The first way is to open an official account to release film-related marketing materials. This method has low cost, but it needs to accumulate fans from scratch, and the marketing purpose is obvious, and the materials are easily filtered in the algorithm.

The second kind is that the filmmakers cooperate with the vertical Tik Tok Red Man and Large Size to conduct marketing implantation and tailor-made film marketing materials. In order to avoid excessive marketing traces, short videos are used to drive the enthusiasm of watching movies, and publicity information is released in the comments as passers-by. This is the way that the filmmakers choose the most at present. These Tik Tok celebrities and tubas are mature in operation, closely related to the platform, reaching users more directly, and having the opportunity to gain a larger traffic pool.

However, it is worth noting that although in this way, "comedy, emotion and stars can achieve good communication effects to movies, but special themes are still easily restricted." Huang Yuting said. The third is to cooperate with Tik Tok officials to jointly promote publicity, which is the most direct and remarkable way of cooperation. Many successful cinema films and Tik Tok celebrities are marketed in this way.

And it is worth mentioning that the marketing effect is also related to the delivery time. According to statistics, 62% of users will brush Tik Tok before meals and before going to bed, while only 10.9% will brush Tik Tok at fragmented time such as company road and toilet. Chicken soup and emotional food are most suitable from 21: 00 to 23: 00 in the evening, which is the golden period of lonely emotional experience for urban men and women, just to cater to it.

In 2017, a new studio with a short video matrix was set up in Tik Tok, which was still in its early stage. In the Spring Festival of 2018, before the "Previous Raiders 3" burst into flames, the trend of Tik Tok’s sharp increase in traffic was already noticed. Online movie marketing entered the market earlier, and a large number of celebrity resources were reserved. As an MCN institutional partner of short video platform, the new studio has a deep understanding of the strategy of short video. "These methodologies can also be used for reference by the film industry." Yan Xue said.

After the video is released, it will enter the cold start link of account fans and the first batch of traffic pools. In this link, four indicators, such as likes, comments, forwarding and broadcast completion rate, will be mainly watched. Short videos with good completion will enter the next round of traffic pools, and high-quality content will cooperate with fans to spread by pounds. Among them, how to improve the "hit rate" is a science.

Mou Xue summarized the use of vibrato short videos for online movie marketing as a process of "algorithm guiding content". That is, in addition to the marketing team’s research on users’ preferences at the content level, it is also necessary to study the technology, and the methodology studied is the core competitiveness that the marketing team is inconvenient to disclose. A video put on Tik Tok should consider three angles, "KOL angle, observation of platform data and user angle, and the success rate will be relatively improved when the three are combined to create marketing materials." Ding Yunyan said.

Absolute discourse right of platform under technology empowerment

The online movie "Mermaid Rivers and Lakes" launched by Cabbage Film and Television, which gained popularity in Tik Tok, was a bit unexpected for director C.Y.Chen.

The official account is established, and the fragments of sadomasochism elements in the film are edited twice. Combining with the characteristics of the film, the film focuses on three directions: ancient style, emotion and music. The propaganda strategy of the film in Tik Tok is more conventional. In the end, it was the imitation video made by the audience spontaneously that gained a good popularity. On this platform with the most musical genes, especially the climax segment of the theme song of the film, the snowball effect is triggered, which has been used for 28,000 times. "This song was made with communication considerations in mind, and it was made in a direction that can better arouse emotions," C.Y.Chen said.

In spite of this, in C.Y.Chen’s view, the announcement of the film in Tik Tok was full of contingency. "In the general direction, I can predict the users’ hi points, and I know that Tik Tok users will like the film picture, music tone and emotional rendering. But we put so many videos, which one will explode and which one won’t, which I can’t predict at all. You can only try it with a lot of materials, and the chance is very great. " C.Y.Chen said that as the upmaster of bilibili, she can predict the approximate broadcast volume of short films, while Tik Tok is still unpredictable.

"It often happens. The video is cast for the first time, and the amount of play is average. The second time is cast, the amount is particularly large." Huang Yuting also encountered a similar situation. This unpredictability allowed the team to fully develop ideas without restrictions. "Make every video interesting, maximize the probability, and do more, and the effect will be good." The final conversion effect from short video to long video can only be judged by the barrage and comments on online movies, and there is no accurate monitoring data of marketing effect at present.

It is also in the marketing of "Mermaid Rivers and Lakes" that Kit, the marketing director of cabbage film and television, found that many short videos with marketing traces and seemingly exquisite effects are not as good as those taken by hand.

"This is the platform’s control over the traffic pool, and videos with marketing nature are difficult to get recommendations. Tik Tok likes to push things that look like personal behavior. " Kit said. This is related to Tik Tok’s strategy of using personalized content to gather the target users and increase the stickiness of fans. The content containing suspected advertisements, after several recommendations, is not effective, which will reduce the account weight and gradually become a "zombie number".

Although the operation logic is similar to other platforms, in the position of Tik Tok, short videos reach users directly, which is highly dependent on algorithms, and the platform has absolute right to speak. Behind many Tik Tok reds and tuba, there is platform operation or cooperation. Kit revealed that in fact, Tik Tok celebrities who became popular in Tik Tok and successfully entered the film and television industry all signed contracts with Tik Tok in advance.

If the number of people living today is as high as 320 million, Tik Tok has already ushered in the harvest period. Although the person in charge of Tik Tok products said in public that Tik Tok will not deliberately control traffic distribution, it will distribute some traffic to videos or challenges that conform to Tik Tok’s values through operation and recommendation. However, many MCN organizations that have been operating for many years also understand that cooperation depends very much on the platform.

In the second half of 2018, Tik Tok launched the DOU+ function. After paid purchase, the video will be recommended to more interested users, thus increasing the amount of video playback and interaction. Aiming at the cake of film and television announcement, in April 2019, Tik Tok and six major film and television companies jointly launched the "Vision Plan", which covers the continuous fission topic fermentation and communication from pre-screening to in-screening and after-screening, claiming to help the film announcement "directional blasting" and occupying the highland of announcement.

Traffic brings profits, and it also breeds the behavior of brushing. Some media have experimented on Taobao, and they can buy Tik Tok’s 10,000 likes+200,000 plays+1,000 reposts+hundreds of comments at a cost of tens of yuan, but whether it can actually drive the algorithm and bring real enthusiasm is also unknown.

Although Tik Tok’s daily work surprised Mou Xue, in her view, "publicity always pays attention to innovation and always needs to explore new content, which is the difficulty of publicity". Now more and more people have targeted Tik Tok for publicity, and the prices of Tik Tok Red Man and large size have also risen, and the cost performance has begun to decline. Tik Tok is an important position in the announcement strategy of new studios, but other platforms also occupy an equally high proportion.

The platform has the demand for realizing traffic, and in contrast, the current limit follows. "We also got some feedback that the traffic of a single large size is not as high as before." Huang Yuting said. At present, as a platform, Tik Tok’s marketing cooperation is still mainly focused on cinema movies and head dramas, and online movies are still difficult to become an important branch.

"We hope to have in-depth cooperation with the Tik Tok authorities and get the recommendation of the Tik Tok platform, including being able to enter the hot search list of Tik Tok, launching activities with the participation of the whole people, developing various new Tik Tok games, and obtaining a wider marketing effect, without stopping at the birth of some videos with high likes and broadcasts." Huang Yuting said that for the platform, she has a high degree of willingness to cooperate, hoping to have the opportunity to launch a nationwide online movie like a cinema movie.

With the increasing popularity of 5G, the continuous development of science and technology, and the rapid empowerment of all walks of life, the upgrading and transformation of short video industry will inevitably lead to more ways of playing, and how to make good use of Tik Tok, a new marketing species, is still a difficult problem for online movie marketers.

This article (including pictures) is reproduced by the cooperative media and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

　　People’s Daily Online, Beijing, May 27 (Reporter Liu Rong) More than 10 years ago, Ma Panyan’s three sisters in Shuanglong Town, Wushan County, Chongqing were sold as "child brides" by their guardians, and they failed to escape many times and gave birth to their children one after another. In 2016, Ma Panyan, who was only 28 years old but had a 14-year-old daughter, sued for divorce and hoped to investigate the legal responsibility of the "husband" for raping himself when he was a young girl, but was told by the police station that the case had passed the prosecution period.

　　The matter was reported by the Beijing media and quickly attracted public attention. Whether Ma Panyan’s marriage is legal or not, can the problem of "husband" or even "child bride" be solved within the existing legal framework? Some lawyers told reporters that this report was forwarded to the peer group in the industry early yesterday morning and caused a lot of discussion.

　　Fact: 12Married at the age of 14.The birth of a child at the age of 18 is not accepted by the police station as a marital matter.

　　According to current reports, in 2000, only 12-year-old Ma Panyan was "married" to 29-year-old Chen student by her then guardian and great uncle Ma Zhengsong. Ma Panyan said that Ma Zhengsong got 3,000 yuan in alimony in this transaction, while her husband’s family said that she gave 7,000 yuan and 500 kilograms of rice, but both sides had no objection to the fact that the marriage had property exchange.

　　After the "marriage" passed, Ma Panyan was forced to have sex with Chen students and was beaten. She went to the Shuanglong Town Police Station to report the case, but the police station learned from Ma Zhengsong that she had married the Chen family and thought that the matter was a family dispute, so it was not accepted.

　　Lawyer’s opinion: The police involved are suspected of dereliction of duty.

　　Xu Xilong, a criminal law expert and lawyer, believes that according to Article 236 of the current criminal law, no matter what reason you have sex with a "child bride" under the age of 14, you will be severely punished for rape. Ma Panyan was only 12 years old in 2000, 17 years older than her. Chen Mou forced her to have sex with her and was suspected of rape. When Ma Panyan reported to the police station for help, she was sent out, so this was a "family dispute".

　　"In judicial practice, even ‘ Marital rape ’ Some were sentenced, not to mention that Ma Yanyan was just a young girl who needed special protection at that time? " He pointed out.

　　Professor Zhang Jianwei, vice president of Tsinghua University Law School, holds a similar view. He thinks that the public security organs should start the procedure of accountability, and pursue the responsibility of those who should have filed a case at the beginning but did not file a case, thus causing the victims to continue to suffer.

　　Fact: I hope to rebuild my family, but I find myself "married"

　　Ma Panyan, who returned to her "home" because she failed to report the case, was repeatedly beaten and placed under house arrest. She failed to escape three times in a row and gave birth to a daughter and a son in 2002 and 2007 respectively. It was not until the fourth escape in 2008 that she regained her freedom because she had given birth to her son and was considered by her husband’s family to "complete the task" and no longer forcibly recovered it.

　　Ma Panyan, who hopes to re-establish her family, discovered in 2011 that her original de facto marriage did not know when she became a legal title: the file shows that she registered marriage with her "husband" Chen student at the age of 20 in 2008, but she said that she had never gone through any formalities or signed any documents.

　　On May 4, 2016, Ma Panyan formally filed a lawsuit in Wushan County People’s Court, asking the court to decide that she divorced Chen.

　　Expert opinion: should we choose divorce or advocate the invalidation of marriage? at variance

　　Professor Zhang Jianwei believes that this kind of "marriage" does not meet the conditions of legal marriage, and Ma Panyan should directly claim that the marriage is invalid to the civil affairs department. Xu Xilong also believes that the relevant departments should thoroughly investigate the responsible person and cancel this illegal marriage registration procedure, but for children born out of wedlock, Ma Panyan still has the legal obligation to support them.

　　Yang Xiaolin, a partner of Tianchi Hongfan Law Firm and a lawyer specializing in marriage and family law, believes from the operational level that Ma Panyan should still go through the divorce procedure: "In the practice of marriage law, the revocable marriage is usually only when the abducted woman is coerced into marriage, and then she returns home after being rescued by the public security organ, and proposes to cancel it within one year."

　　He pointed out that the defects in the marriage registration procedure in practice are quite common, and it is difficult to claim that the marriage is invalid. In particular, Ma Panyan found out that she was "married" a few years ago, but did not immediately propose to cancel it. If she enters the administrative reconsideration or judicial procedure, this may be regarded as an approval of the marriage facts. "It is difficult to win by suing the original marriage registration authority."

　　Fact: 16Rape was prosecuted again years later, and the police said that the statute of limitations had expired.

　　After many years of wandering and working outside, Ma Panyan was helped by social workers and reunited with her long-lost mother, determined to face her unresolved problems again.

　　On May 4, 2016, she reported the case to the Shuanglong Town Police Station again, accusing Chen students of forcibly having sex with them when they were underage, which was a rape of a young girl. However, the police at the police station told her that the maximum prosecution period for rape is only 10 years. Ma Yanyan is 28 years old this year and should have exceeded the prosecution period, so she will not file a case.

　　Lawyer’s opinion: The limitation of action is not calculated in this way.

　　On this issue, several legal experts hold almost identical positions: Ma Panyan’s case has not passed the prosecution period.

　　"Paragraph 2 of Article 88 of the Criminal Law stipulates that if the victim files a complaint within the time limit for prosecution, the people’s court, the people’s procuratorate and the public security organ shall file a case but not file it, and it is not limited by the time limit for prosecution. The report filed by Ma Yanyan in 2000 was exactly the case that the public security organ did not file a case when filing a case, and it was not limited by the time limit for prosecution according to law. " Xu Xilong said.

　　He also cited the first paragraph of Article 89 of the next Criminal Law, arguing that Ma Panyan’s state of coercion and infringement by her "husband" continued in the following years, and the statute of limitations for persistent crimes began from the date of the end of the crime.

　　Professor Zhang Jianwei believes that Ma Panyan was a minor when she was infringed, and her personal freedom was deprived for a long time, so she could not exercise her litigation rights by herself. Therefore, when calculating the limitation of action, the period when she could not exercise her rights should be deducted reasonably.

　　Xu Xilong further pointed out that when Ma Panyan’s uncle "married" Ma’s three sisters, they all got money from each other, and they were suspected of illegally profiting from it. They were suspected of abducting and selling women and children and should be held accountable.

1905 movie network news　In the 23 days since its release, the cumulative box office has exceeded 1.8 billion, making it the highest-grossing single-player super-English film in China’s film history. Beyond becoming the second highest-grossing imported film this year, it also became the fifth highest-grossing imported film in China film history. In addition, the global box office of the film exceeded 820 million US dollars, ranking in the top five of the world’s top-grossing movies in 2018, with remarkable achievements and outstanding achievements.

Hi, 1.8 billion, "Venom" created a new record in China’s film history.

According to the Cat’s Eye Professional Edition, the cumulative box office of Venom exceeded 1.8 billion in 23 days and 15 hours, creating a brand-new record in the film history of single-person super-English films in China. At present, the films are still popular in China, and this box office record is believed to continue to grow and reach a new height.

Since its release on November 9th, the film has created box office records one after another, which not only set the box office records of Marvel Comics’s super-British films in the mainland, but also set the ranking of imported films in the list of China film history. At present, the film has surpassed Jurassic World 2 to become the second highest-selling imported film this year, and also the fifth highest-selling imported film in China film history. This achievement is absolutely eye-catching for a film of super-English origin without the basis of previous work.

The film is full of stamina, and the box office has a good reputation.

Venom has been released for 24 days, and its box office is full of stamina. In addition to reaching the top of the box office for 13 consecutive days, the film still maintains the leading position in the top three box office in a single day under the impact of many Hollywood blockbusters, with strong strength and won the audience’s love.

In addition to the strong box office trend, the film’s reputation is also strong. At present, Venom has 850,000 comments on the cat’s eye, with a score of 9.3. This level is higher than that of films such as (8.9 points), (9.0 points) and Thor: Ragnarok (8.9 points), and it is the Marvel Comics super-English film with the highest cat’s eye score. On Douban.com, where fans gathered, the film received 270,000 comments, and the score remained at 7.3, which was quite eye-catching.

Global sales, becoming the fifth best-selling movie in 2018.

According to the ticketing website, Venom’s global box office has exceeded 820 million US dollars, making it the fifth highest-grossing movie in the world in 2018. The performance of the film in North America and overseas markets is very eye-catching. The cumulative box office in North America is as high as 211 million US dollars, which is the ninth film in the North American market to break 200 million this year. This box office performance far exceeded expectations, so it is not surprising that the sequel to the film is put on the agenda. Previously, foreign media predicted that "Venom 2" will be released in 2020, and it is bound to set off another "venom" frenzy.

The film Venom is directed by ruben fleischer and co-starred by Tom Hardy (), michelle williams (), Riz Ahmed (), Scott Haze and reid scott. The film has landed in China cinema on November 9th, and it is being shown in the whole country.

Text/Yangcheng Evening News All-Media Reporter Ai Xiuzhen Intern Lin Wei

Video/Yangcheng Evening News All-Media Reporter Ai Xiuzhen Intern Guo Mengxin

Produced by Yam Tat-wah, directed by Huo Suiqiang, and starring Yam Tat-wah, Andy On, Yuan Wah and Jiang Peiyao, The Zero Hunt is being shown in iQiyi Cloud Cinema.

[Video]

As an original Hong Kong-style action movie, Chasing Zero tells the story of an agent, Uncle Hua (Yam Tat-wah), who has retired from the Jianghu. He makes a living by opening an antique shop in the old street and leads a dull life. One day, the old street was forcibly demolished by the local Qinglong gang, and Uncle Hua’s hidden identity was uncovered, and he was chased by a mysterious organization headed by Ajie (Andy On), from which the story of a duel and a life-and-death struggle began.

Recently, a reporter from Yangcheng Evening News interviewed Yam Tat-wah, listening to him share the production story behind the film and the mentality of "more courage and more progress".

[Talking about roles]

The old man Cao must belong to Yuan Wah, and Andy On can be very three-dimensional

In Chasing Zero, Yam Tat-wah plays the role of Uncle Hua, and he himself is often called Uncle Hua in real life. Let "Uncle Hua" play "Uncle Hua", why do you want to do this design?

Facing the reporter’s question from Yangcheng Evening News, Yam Tat-wah said with a smile, "It was intentional": "I hope that the word’ Uncle Hua’ can become an index to remind everyone of many Hong Kong-made films I made before, and I also hope that the audience after 00 and 90 who haven’t seen Hong Kong-made films will feel confused or curious, so as to go back to my previous Hong Kong-made films. In the words of now, I buried a lot of stalks in this play. "

"Chasing Zero" also assembled a number of "old drama bones" and powerful actors.

In the play, Yuan Wah plays the vagrant Cao Lao, which not only contributes a lot of action scenes, but also plays an important role in Uncle Hua’s identity recovery.

"Brother Yuan Wah is a very good actor," praised Yam Tat-wah. "When I wrote the script, I was saying that’ Old Man Cao’ must be played by Brother Yuan Wah, and this role was tailored for him." Although they are old friends for many years, "Zero Chasing" is the first cooperation between the two. Yam Tat-wah said that apart from their familiarity, the two partners also brought a humorous and lively atmosphere to the film. "In the movie, we scold like two old urchins, which is very cute."

Andy On, a Hong Kong star who plays Uncle Hua’s apprentice and the role of the villain Ajie, has partnered with Yam Tat-wah for many times before-as early as 2003, they collaborated on Strange Encounter, and in 2009, they collaborated on Kill the Doors and Tear the Tickets ………………………………………………………………………………………

However, Yam Tat-wah admits that it is a pity to cooperate with Andy On this time: "Everyone knows that Andy (Andy On) is good at fighting, and they all ask him to do more slapping. But in fact, Andy is a very comprehensive actor, and his literary drama can also be filmed very well. "

Yam Tat-wah revealed that in "Chasing Zero", a lot of emotional scenes were originally filmed to show that Uncle Hua and Ajie attached great importance to mentoring, but considering the length of the film and the rhythm of the story, they had to reluctantly give up. "No way, movies are the art of regret. We will have a second film to meet the audience soon. Then I will definitely arrange some inner world depictions for Andy’s role to let everyone know that he is very three-dimensional."

In the film, the love drama between Jane played by Jiang Peiyao and the police played by Lei Mu was also talked about by many viewers. "Originally, my character and Jane had some emotional drama," Yam Tat-wah revealed. "But I wanted to make the audience wider, so I changed that line into a more subtle emotional line and let it out." Yam Tat-wah believes that the feelings of young people today are bold and direct, and the emotional line between Jane and the police can attract more young audiences: "The final effect is really good!"

[Talking about opinions]

Emotion is the first in the movie, and good actors are not afraid of AI.

With the filming of "After Zero", Yam Tat-wah unlocked her new identity in the past 50 years-being a producer for the first time.

As a producer, Yam Tat-wah needs to protect the film quality from performance, shooting, production and other aspects. While giving consideration to many aspects, Yam Tat-wah attaches great importance to "characterization" and "emotional presentation". He said: "As a producer, I am responsible for the film, the role and everyone. I feel that we must do a good job in the complexity of emotions between people. "

"Which is more troublesome, playing drama or emotional drama?"

Yam Tat-wah, 68, answered the Yangcheng Evening News reporter "It’s an emotional drama" without hesitation: "Whether it’s an action movie or a suspense movie … every movie should always be emotional first. Even if it is an action play, it is necessary to start from an emotional point of view, so that the audience can feel the love and hate of the role. "

Indeed, in "Chasing Zero", in addition to the passionate drama, the love between men and women, the love between mentoring and comrades-in-arms also took a lot of thought to describe in detail. In Yam Tat-wah’s view, this is not just a "cold-blooded" spy film, but a film with a "spy" shell, which is also about friendship, rules and humanity. Yam Tat-wah said: "There are Uncle Hua’s redemption of Jane, Uncle Hua’s general love for Xiaoye’s family, Uncle Hua’s eternal brotherhood with Old Cao, and Uncle Hua’s friendship with the old street neighborhood … There are many emotions, which are very delicate. It is easy for everyone to find a sense of substitution."

Speaking of emotional drama, Yam Tat-wah talked with great interest about the topic of "AI replacing live actors". He believes that the development of science and technology makes it more convenient for people to watch movies. Modern science and technology can make movies more colorful, but good actors don’t have to be afraid of AI: "Our actors have different feelings for every plot and every dialogue. This is AI. How can you learn?"

In the past 50 years, Yam Tat-wah has never stopped filming. Since 1987, more than five shooting records every year have been admired by peers and audiences. In Yam Tat-wah’s world, there seems to be no word "retirement". Now, for Yam Tat-wah, "acting" has long been more than just a job, but also a kind of enjoyment. He lamented to the reporter of Yangcheng Evening News: "I really like acting. I enjoy every role very much. Whether you give me a 10-day, 20-day or 50-day play, I will cherish it. I enjoy the details and enjoy the background of the story. "

In addition, acting can bring Yam Tat-wah a unique life experience, which is also the reason why he is intoxicated: "Not long ago, I filmed in Changbai Mountain in Northeast China at an altitude of more than 2,000 meters, where the sky was blue, which was completely different from that in Hong Kong and Guangzhou. In many places, it is difficult for ordinary people to go, but as an actor, you will be lucky. Acting can give me a variety of very different experiences. "

[Talking about mentality]

Boldly and firmly pursue dreams and always move forward with positive energy.

I hope you can give me more comments and feedback, so that I can do better in the next play.

No matter in the audience’s film meeting or in an exclusive interview with the reporter of Yangcheng Evening News, Yam Tat-wah has repeatedly talked about this.

Why can you have such a humble attitude when you have made great achievements and achieved great success?

Yam Tat-wah said that today’s media are different and people get information in different ways, so we can’t face today’s work with previous experience, so we should always keep a learning attitude.

This time, "Chasing Zero" was broadcast on iQiyi Cloud Cinema. Facing the content of the streaming media platform in Shanghai, "Chasing Zero" faced the competitive pressure that was no less than the big screen of the cinema. Yam Tat-wah said that he didn’t have the mentality of "reducing the dimension" at all. He said modestly, "I’m not here to win, I’m here to learn".

"I really like chatting with friends after 00 and 90. I think my thinking can’t stay at a certain stage all the time. I am a person who is always positive and always moving forward. I hope that in the future, my producer or director’s plays can communicate with the post-00 s and get the recognition of young friends. " In the interview, Yam Tat-wah called himself a "new producer" and called on young audiences to send barrage and write film reviews for the film more than once: "If they think it’s good-looking, I have a bottom in my heart."

"I am old, not dead." This short line is not only the crowning touch in Chasing Zero, but also a true portrayal of Yam Tat-wah’s current mentality. His interpretation of this sentence is: "This actually means that I am still working hard."

Yam Tat-wah told the Yangcheng Evening News reporter that the older I get, the more I feel "literary things are insufficient": "I watch many documentaries, philosophy books and literary works to make up for my shortcomings, and I want to feel some literary and subtle emotions and interactions between people more deeply."

Adhering to the mentality of "never too old to learn", I constantly enrich myself for the performing arts career that Yam Tat-wah loves: "It’s like reading a philosophy book, which is actually very interesting. Different philosophers will discuss one thing from many different angles, which will inspire me to study different roles and understand their complexity."

At the same age, playing the eponymous Uncle Hua, Yam Tat-wah admitted to the Yangcheng Evening News reporter that instead of falling into the situation of "expensive words and few words", he has become more and more eager to express himself to the outside world. Through the role of Uncle Hua, he said his inner thoughts: "Everything must be looked forward!"

When the reporter mentioned the phenomenon that young people are under great pressure and want to "lie flat", Yam Tat-wah said with a serious face: "Never lie flat! "

At the end of the interview, Yam Tat-wah told the Yangcheng Evening News reporter that he never stopped pursuing his dreams, and he also hoped that young people would bravely pursue their dreams: "We were under great pressure when we were young, and the pace of filming was fast and the intensity was high. But I don’t think it matters. I’m not filming to win awards, but to pursue my own dreams. I believe that dreams will come true. Young singers, actors and directors should all move on and find their dreams. Don’t be afraid, keep going! "

　　CCTV News:Bozhou, Anhui has a wide planting area and many varieties of Chinese herbal medicines. Among them, a considerable part can be used as raw materials for scented tea, and the development of scented tea industry has unique advantages. In recent years, through the establishment of big data analysis, Bozhou provides accurate guidance and decision support for farmers’ drug farmers’ planting and drug dealers’ procurement, and realizes "one-stop" of production and sales.

　　At present, the scented tea in Bozhou, Anhui Province has entered the peak season of sales, and growers are sorting, slicing and drying raw materials. In the past, growers could not grasp the information about what varieties they chose to plant and how they sold, which often led to poor sales or no price for the scented tea they planted.

　　In view of this situation, the local government actively develops the online economic model, monitors, counts and analyzes the online retail data of more than 70 e-commerce platforms through the new infrastructure system of Bozhou city brain, adjusts the sales layout according to local conditions, and promotes the effective connection between production, circulation and consumption.

　　At present, the scented tea industry in Bozhou has driven more than 80,000 people to work, and the average income of scented tea growers has reached more than 1000 yuan.

Jin Dong issued a document in response to the failure to sign a brokerage contract with Noon Sunshine

1905 movie network news On the afternoon of September 5th, Jin Dong Weibo issued a document denying that he had a brokerage contract with Noon Sunshine. He wrote in Weibo: "I have no brokerage contract with Noon Sunshine from beginning to end, but I have been deeply cooperating with the founders of Noon Sunshine because I have been old friends and family members for many years and have the same creative concept."

　Jin Dong said that he and the founder of Noon Sunshine are old friends and family members for many years.

In addition, Jin Dong also responded to some recent criticisms, and his speech attitude was very unruly. "I have never bought a hot search, I don’t understand and despise it; I am a pure man, and pure men love to cooperate with pure men. I am strong, simple and clear, and all personnel who are not men, women and men have no intention of contacting. " As soon as this statement came out, it was controversial. Some netizens even took a seat on the "non-man". Netizens left a message in Weibo: "Do you think this sentence is not a man or a woman?" Is there any reason for personal attacks? " A small number of fans who support Jin Dong said: "Don’t your conscience hurt if even an actor like Jin Dong wants to be black?"

Jin Dong declared that he was a pure man and had no intention of contacting people who were not men.

Event review:

Yesterday morning, Noon Sunshine issued an announcement to cancel the artist brokerage business, which also means that Wang Kai, Liu Mintao, Zhang Xiaoqian and Wu Haochen, who originally belonged to Noon Sunshine, will no longer have subordinate contracts with artists. Jin Dong’s response today is also a response to the artist’s brokerage contract involved in this matter.

The official statement of midday sunshine

It is reported that Jin Dong and Noon Sunshine have cooperated in many TV series, such as Ode to Joy 2, Ghost Blowing, Justices Seeker, Pretender and so on. In 2016, Noon Sunshine also established Zhejiang Dekong Film and Television Co., Ltd. and Deshe Film and Television (Tianjin) Co., Ltd. with Jin Dong, and the latter invested in Justices Seeker starring Jin Dong. For a long time, the two are more like a community of interests than a contract.

　　A unified start, Vientiane update. The boat sailed in Dongting, but saw the sky above and below, and it was a blue sky. From the south of Bianshan Island to the waters of Yanzizhou, small groups of finless porpoises can be seen playing out of the water from time to time. "The appearance of the finless porpoise benefited from the gradual improvement of the water quality in East Dongting Lake." Peng Xiangming, stationmaster of Chenglingji Station of Yueyang County Fishery Administration Bureau, Hunan Province, introduced. Not long ago, Yueyang just closed the last farm in the drinking water source area of the lake area.

　　At 6: 30 in the morning, Zhang Hongxing, the "folk river chief" of Fanqiang Village, Bai Quan Town, Dinghai District, Zhoushan City, Zhejiang Province, went out on time and patrolled the river for two hours. Many enterprises have been set up beside the river. Every time they go to the nearest bank, they bend down to check and make sure there is no sewage discharged, then they get up and go back to the shore with peace of mind. Just after 4 pm, he "went to work" on time and started a new round of river patrol. Zhang Hongxing’s image today is hard to relate to his past status as the owner of a brick and tile factory.

　　Downstream from Yueyang to Zhoushan Islands surrounded by waves, the Wanli Yangtze River is unfolding a new picture of ecological civilization.

　　"At present and for a long time to come, we should put the restoration of the ecological environment of the Yangtze River in an overwhelming position, work together for great protection and not engage in great development." On January 5, two years ago, General Secretary of the Supreme Leader held a symposium in Chongqing to promote the development of the Yangtze River Economic Belt, which set the direction and tone for the development of the Yangtze River Economic Belt, and the mother river of the Chinese nation opened a new development voyage.

　　Green development and great protection highlight a new pattern.

　　It is the fourth time that Sheng Yiqiang, who has been "eating the lake by the lake" for generations, has changed careers.

　　In the warm winter sun, from the hut he built on the Liangzi Lake in Ezhou City, Hubei Province, not far away is Changling Wharf, where only three or two fishing boats dock, which is no longer the bustling old scene.

　　On New Year’s Day, fishing was completely banned in Ezhou, liangzi lake. A few months ago, I learned that Sheng Yiqiang invested more than 200,000 yuan to plant Chinese herbal medicines all over the pond in front of the shack. In the past few years, his weir pond has been demolished three times from raising fish, crabs and pearls to changing Chinese herbal medicines.

　　At present, there are more than a thousand fishermen who are facing the same transformation as him.

　　The Yangtze River basin covers 11 provinces and cities, and its population and GDP both exceed 40% of the whole country. Once upon a time, with the rapid economic growth and large-scale development of river basins, many industrial and domestic wastewater was directly discharged into the Yangtze River and its surrounding waters. In 2012, the data released by the Ministry of Water Resources showed that nearly 40 billion tons of the total 78.5 billion tons of wastewater discharged in China were discharged into the Yangtze River — — Almost equivalent to the water volume of a Yellow River.

　　A series of problems, such as insufficient systematic protection of river basins, large discharge of pollutants, and serious degradation of ecological functions, have become increasingly apparent, and the development model of doing things quickly at the expense of ecological environment has come to an end.

　　Adhere to the core concept and strategic positioning of problem-oriented deployment of new economic development strategy, ecological priority and green development, and reshape the Yangtze River in a transformative way.

　　In the wetland of East Dongting Lake National Nature Reserve, cygnets from Siberia come here and flock back. The return of migratory birds means that the move of "retiring livestock and poultry" in Yueyang City has been effective.

　　Yueyang, with 60% of Dongting Lake water area, is also a big city for livestock and poultry breeding in the lake area. In 2016, the city slaughtered 7,528,100 pigs, ranking second in Hunan Province; The production of aquatic products is 537,800 tons, ranking first in the province for 26 consecutive years.

　　On the one hand, the aquaculture industry is developing, and on the other hand, the pollution of Dongting Lake is increasing. How to solve the "water control deadlock" between the breeding market and Dongting Lake?

　　Yueyang’s choice is quick and messy: by the end of 2017, all 381 farms in the drinking water source area of Dongting Lake in the city had withdrawn from the historical stage. Combination punches such as illegal dock renovation occupying the Yangtze River coastline and comprehensive ban on sand mining in Dongting Lake area were simultaneously used.

　　"In the past, Yueyang was rich in sand and gravel, which were exported to Jiangsu and Zhejiang provinces, but now it has to be imported from other places ‘ Import ’ The price of sand and gravel also rose from 20 yuan and 30 yuan to 150 yuan per ton. The 19th National Congress of the Communist Party of China proposed to promote the development of the Yangtze River Economic Belt with the guidance of joint protection and no development. This has further strengthened our determination to maintain the ecology of the lake area and combat illegal sand mining. " Kun yang, deputy mayor of Yueyang City, said.

　　The 959 illegal docks that should be banned along the Yangtze River have all been dismantled, illegal sand mining has been initially curbed, and the pollution of heavy chemical industry along the Yangtze River and lakes has been initially rectified. The rectification of 928 black and odorous water bodies in 110 cities at or above the prefecture level has started 826 and 498 have been completed … … The special action of ecological environmental protection has drawn a sword, and hard measures have brought about real changes. As Jiang Fuyi, secretary of the Luzhou Municipal Committee of Sichuan Province, said, "The most profound change in the past two years is the change of ideas."

　　Innovation and development, grand strategy breeds new kinetic energy

　　If the long eastern coastline is like a long bow ready to go, then the Yangtze River Economic Belt is the sharp arrow that draws out of the air. The energy and strength of the arrow determine the position that our economy can reach.

　　Home appliances controlled by voice, translation shorthand products with speech recognition accuracy as high as 98%, and intelligent interactive technology service platform for 470,000 entrepreneurial R&D teams & HELIP; … At the headquarters of Iflytek in Hefei, Anhui Province, a series of artificial intelligence "black technology" products dazzled reporters. Relying on independent innovation, Iflytek’s artificial intelligence core technology represented by "iFLYTEK Super Brain" has been ahead of the world, successfully occupying 70% of the Chinese voice market.

　　The rise of Iflytek is only a microcosm. Conforming to the new round of global scientific and technological revolution and industrial transformation trend, adhering to the practical benchmark of "jointly protecting and not developing" and aiming at the goal of "innovation-driven belt leading the national transformation and development", the provinces and cities in the Yangtze River Economic Belt have made great efforts to deepen the structural reform on the supply side, and made good innovation "first move", and emerging industries are gestating and growing.

　　In Sichuan, seven strategic emerging industries, such as information technology, new energy and high-end equipment manufacturing, are booming, and are striving to climb the "intellectual high point" of transformation and upgrading; In Hunan, the distinctive and competitive "Lugu Valley" in Changsha, "Power Valley" in Zhuzhou and "Smart Valley" in Xiangtan go hand in hand, and the development path has changed from "black" to "green"; In Hubei, the "new troika" composed of information technology, life health and intelligent manufacturing has accelerated the rise of the new "Made in Wuhan".

　　The report of the 19th National Congress of the Communist Party of China emphasized that innovation is the first driving force for development and the strategic support for building a modern economic system. We need vitality for reform and motivation for innovation, and the race for independent innovation in 11 provinces and cities along the Yangtze River has flourished.

　　Before Zhejiang’s private economy led the trend, it was also in trouble because of the "low and scattered" industry. Learning from a painful experience, Zhejiang has accelerated the cultivation of eight trillion industries, including information, finance and high-end equipment manufacturing, in recent years as the main driving force for economic growth. According to the data of the first three quarters of 2017 recently released by Zhejiang Province, the new economy represented by the digital economy accounts for 24% of GDP and contributes 31.9% to economic growth.

　　World-class, the only steady-state strong magnetic field device in China, the first fully superconducting nuclear fusion experimental device in the world and the only one in China, the world’s first optical quantum computer, and the world’s first quantum science experimental satellite "Mozi" & HELIP; … The scientific and technological papers handed over by the central province of Anhui are surprising.

　　From the high-level promotion of the construction of Hefei Comprehensive National Science Center to the high-intensity promotion of the National Laboratory of Quantum Information Science to create the "No.1 Project" of scientific and technological innovation, from the systematic promotion of comprehensive innovation reform experiments to the in-depth promotion of the "three rights" management reform of scientific and technological achievements, innovation has become the "head gun" of Anhui’s development. On December 20th, 2017, the 10th generation line of BOE was put into production ahead of schedule in Hefei New Station District, which is the first 10th generation LCD panel production line in the world. Wuhu Hangrui Aviation Power Equipment Co., Ltd. recently launched six small and medium-sized aero engines, which not only have completely independent intellectual property rights, but also fill the gap in the industry.

　　Shanghai Science and Technology Innovation Center has been accelerated, and 1327 state-level science and technology business incubators and about 45,000 high-tech enterprises have been built in 11 provinces and cities along the Yangtze River … … Using "fast thinking" to speed up the transformation mode, adjust the structure and change the dynamic pattern, and open up a broader development space for the Yangtze River Economic Belt.

　　Coordinated development, building a new thoroughfare in the big corridor

　　Just like the water level difference, the Yangtze River is also an economic belt with uneven development in the east, west and east.

　　General Secretary of the Supreme Leader talked about the construction of the Yangtze River Economic Belt on many occasions, emphasizing "coordinated development" — —

　　"The Yangtze River basin should strengthen cooperation, give full play to the role of inland navigation, develop river-sea combined transport, and turn the whole basin into a golden waterway."

　　"It is necessary to strengthen systematic thinking, coordinate local reform and development, various interregional policies, construction in various fields, and various resource elements, so as to make the synergy among provinces and cities along the Yangtze River more obvious."

　　How to make the "golden waterway" of the Yangtze River truly become the "water highway" and "golden artery" connecting the Yangtze River Economic Belt has become a "required question" for all provinces, cities and shipping management departments along the Yangtze River.

　　"The Yangtze River is in Jingjiang, and I have a deep understanding." As an old captain who has been "drifting" on the Yangtze River for almost 40 years, Huang Shuangxi, the chief captain of Changhang Freight Co., Ltd., was quite impressed. "In the past, there were 17 key navigation-obstructing beaches within the range of more than 340 kilometers from Zhicheng, Hubei Province to Chenglingji, Hunan Province, with twists and turns and dangers, and ships ran aground, hit rocks and blocked navigation frequently."

　　In April 2017, the Jingjiang Waterway Regulation Project, which took 27 months to build with a total investment of 4.33 billion yuan, was completed. The minimum maintenance depth in dry season was increased from 2.9 meters to 3.8 meters, and Huang Shuangxi’s fleet could also be "upgraded" to more than 3,000 tons.

　　"For every 0.1m increase in navigable water depth in Jingjiang section, the 2,000-ton freighter can load about 170 tons more cargo, and the profit can be increased by 10%. More importantly, the fleet is much safer! " Huang Shuangxi was beaming.

　　In order to further open up the "intestinal obstruction" that restricts the capacity of the Yangtze River trunk line, in early November 2017, the Hunchun waterway regulation project in the middle reaches of the Yangtze River started, opening the curtain of "Anqing-Wuhan waterway regulation project with a water depth of 6 meters and Wuhan-Yichang waterway regulation project with a water depth of 4.5 meters".

　　Wen Xinxiang, deputy director of the Yangtze River Waterway Bureau of the Ministry of Transport, calculated an account for the reporter: after the project is implemented, 13,000-ton inland river vessels and 10,000-ton river-sea vessels will go directly to Wuhan and 5,000-ton inland river vessels will go directly to Yichang. After 20 years of operation, Yangtze River shipping can generate direct economic benefits of 54.7 billion yuan, which will save 100 billion yuan in logistics costs compared with railways and 360 billion yuan compared with highways.

　　Thousands of miles away in the lower reaches of the Yangtze River, shipbuilding enterprises have a heart.

　　Zengzhou Shipyard, located in Zhoushan, Zhejiang Province, is the first 20,000-ton river-sea through ship in China — — Zhoushan Jianghai Zhida No.1 slowly left the dock and entered the East China Sea, realizing the first water connection.

　　"In March this year, the ship will be put into operation on the Ningbo Zhoushan Port-Maanshan route. Compared with the same type of bulk carrier, the ship can reach the sea through the river, thus rewriting the history that 20,000-ton seagoing ships cannot pass through the Nanjing Yangtze River Bridge. " Suo Xudong, deputy director of Zhoushan Port and Shipping Administration, said.

　　At 9 o’clock on the morning of December 27th, 2017, at Berth 6 of the container terminal in Chuanshan Port Area of Zhoushan Port, Ningbo, a container in "red suit" was steadily hoisted onto the container liner, marking that Zhoushan Port in Ningbo became the first port in the world with an annual cargo throughput exceeding "1 billion tons", ranking first in the world for nine consecutive years.

　　Form a port alliance with more than 20 major ports along the Yangtze River to deepen the reform of port integration and regional port cooperation … … Zhoushan River-Sea Intermodal Transport ushered in broad prospects.

　　Breaking the mindset of one acre and three points, in the past two years, the cooperative development mechanism of cooperation and mutual benefit and win-win has been promoted in exploration and strengthened in innovation.

　　From Chongqing, Sichuan, Yunnan and Guizhou, the Detailed Rules for the Implementation of the Inter-provincial Consultation and Cooperation Mechanism in the Upper Reaches of the Yangtze River were reviewed and approved, and the four capital cities of Wuhan, Changsha, Hefei and Nanchang jointly signed the Action Plan for the Cooperation of Capital Cities in the Middle Reaches of the Yangtze River (2017— 2020), from the formal establishment of the financial leasing service Yangtze River Economic Belt Alliance to the Yangtze River Basin Park Cooperation Alliance, cooperation is making the Yangtze River Economic Belt glow with a brand-new temperament … …

　　Our reporter Guo Shuran Hou Linliang Ding Yiting Fan Haotian

While you are writing PPT in the office, Alaska sturgeon is jumping out of the water …

The former advertising words have poked the soft underbelly of countless migrant workers.

Nowadays, writing PPT and watching Alaska sturgeon jump can happen at the same time.

With the internationalization of talent flow, the globalization of office space and the increasing integration of work and life,"digital vagrant"This emerging group is on the rise. They enjoy unprecedented initiative, flexibility and sense of control in working hours.

According to the data of the global recruitment platform Bossjob, since the third quarter of 2023, the number of candidates seeking long-distance or mixed work arrangements has increased significantly, with a growth rate of seven times. A survey of over 3 million active job seekers based on this platform shows that about 32% job seekers are actively seeking remote job opportunities.

According to a report released by MBO Partners, the number of digital vagrants in the world has reached as high as.35 million, and is expected to break through the 1 billion mark in 2035.

More than 40 countries around the world have responded positively by launching digital visitor visas.At least 15 European countries such as Germany, Spain and Greece have joined the ranks.

There are also more and more "big manufacturers" who choose to leave their jobs to become digital vagrants, start living around the world and realize geographical arbitrage. In Little Red Book, # How to become a topic with high activity such as digital vagrants has accumulated 200 million+views.

"When you work in a big factory, you will feel that there is only one stand-alone game to play in the world, but after you don’t go to work, you will find that there are many kinds of games to play in this world."

This is the inner portrayal of Sherry, a female worker in the third factory. After three big factories, Sherry has too much say in digital vagrants.

"Although the big factory is good, don’t be greedy."In her view, this is just a bigger grass-roots team. I thought I could "build a plane" before I went in, but I found it was "screwing" after I went in."After playing a game, you can’t cheat your own brain. You don’t have to be promoted and raised in a big factory, and it’s called landing. "

Being a digital vagrant, while making money and career, experiencing life and exploring the world, Sherry feels completely stretched.

Fang Fang often thinks, what is the significance of living in the world? Her answer isDeeply experience the charm of life in different regions"Only by going out can we reach the Cape of Good Hope and get the cheat sheet secretly sent to us by the universe."

Digital vagrants don’t have to worry too much about job opportunities. According to Gartner’s survey, as many as 82% companies plan to include more policies related to telecommuting and digital nomadism for their employees in the future.

This paper will focus on those digital vagrants who make millions of dollars a year but bravely choose to leave the big factory, and feel how they go forward bravely in the pursuit of freedom and dreams, and what unprecedented challenges and puzzles they have encountered.

First, there is finally no "class smell" on me.

"I didn’t expect to be so lucky. The first time I dive, I actually opened my face with the long-tailed shark."

After two weeks in Malatu, Indonesia, Emily realized the freedom of diving. She saw long-tailed sharks, sea wolf storms, Czech storms, leopard sharks, dolphins, jellyfish, and helped turtles hatch their eggs. In her eyes, Maratu is cleaner than Semporna, and has a kind of unique and independent beauty.

This is Emily’s 200th day of resignation as a digital vagrant. Her previous job was as a marketing manager of the world’s top 500 multinational pharmaceutical companies with an annual salary of one million. But a "class smell", there are endless meetings and endless phone calls every day.

And now,Her life is mainly diving,Two dives in the morning and one dive in the afternoon,Give Chinese lessons to foreign students remotely through the online platform at noon and evening.Near dusk, go to the deck to bask in the sun, while listening to submarine missile guitar singing, while watching the sunset, you can also chat with potential friends from all walks of life about their experiences and life.

As a digital vagrant, Emily found a job as an online Chinese teacher, who can take classes while watching the world. As long as there is a signal, she can take classes anywhere. In the kitchen of Thailand B&B, in the self-driving car to Xinjiang, in the diving dock, on the suitcase of the wooden house at sea … ……Emily keeps unlocking new scenes of telecommuting.

After becoming a digital vagrant, Ye’s whole body and mind have been healed while traveling and working.

I traveled around the world with my backpack for 154 days, passing through 18 countries on 5 continents, diving in the Antarctic for my 30-year-old birthday, hiking in the Himalayas to see Rizhao Jinshan, taking a romantic hot air balloon in Turkey, and seeing half the city and half the grave in Sarajevo.

And six months ago, she was still deeply involved in the involution, PUA, serious internal friction and various red lights in her body. Health and millions of annual salary are placed at both ends of the scale.

"What I hate is not work, but going to work."

Ye Zi’s previous work in the big factory was not complicated in itself, but the complicated procedures and office socializing made her exhausted, such as dealing with colleagues to confirm the landing, holding large and small meetings to promote the process, and even preventing people from making small moves behind their backs and being required to go to the toilet for no more than 10 minutes.

Just like a new factory prison, there is a monitor overhead to prevent employees from fishing and chatting. In addition, there are various KPI, OKR and other performance evaluations.

"The annual salary of millions of Internet manufacturers is really fragrant, and it is really necessary to change it." After a struggle, she decided to choose naked resignation as a digital vagrant.

"I suddenly feel that the whole world is much cleaner and simpler, and I don’t have to deal with many meaningless people and things."

For Xiao Xincheng, a 34-year-old programmer, being a digital vagrant for telecommuting,It is also an effective solution to the "35-year-old crisis".

Xiao Xincheng was once a "child of other people’s family", and he got nearly 40W annual salary and stock benefits from a famous school as soon as he graduated. However, after the first few years, he found himself in a technical bottleneck and needed to be sublimated, but the endless overtime made him have no time to study.

With the influx of more cost-effective "post-waves", Xiao Xincheng, 34, was forced to "graduate" because he couldn’t keep up with new technologies and couldn’t compete with young people physically.

"Everyone in China thinks that 35 years old will be a watershed in the programmer’s career." At this awkward age, Xiao Xincheng went out to look for a job. After being a "favored son of heaven" for so many years, he encountered the "Waterloo" in life for the first time.

In order to distract himself, he took his resignation gift package and started his life as a digital vagrant living around the world.

Soon, he found a remote job overseas through the online platform. This company is American. Americans think that age is a private matter, and they don’t care too much about age in interviews and workplaces. Xiao Xincheng Many American colleagues, aged 40 to 50, are still engaged in front-line development.

Moreover, he was pleasantly surprised to find that after becoming a digital vagrant,Can save 28 hours of commuting time in a week,It takes more than 1000 hours a year, which gives him more time to pursue his interests and dreams.

Second, the compulsory course of digital vagrants, first learn to "disenchant"

However, there is no denying that digital vagrants are not as beautiful as they thought, and they will also encounter various problems.

The first lesson of becoming a digital vagrant is to learn to disenchant the "digital vagrant".

Freedom of work, freedom of time, freedom of place, freedom of movement, these seemingly attractive labels, in fact, hide a lot of risks.

Digital vagrants still have to live, rent a house, eat, and deal with the odds and ends in life. For remote workers who rely on the network, a stable network environment is even more important.

Emily is a teacher of Chinese as a foreign language and needs to teach foreigners Chinese online. Before living in Thailand, the network signal was too bad, and the class was always intermittent. No way, Emily had to move the computer to the kitchen of the hotel, because it was closest to the router.

Personal protection is a great need of digital vagrants.Without social security, many digital vagrants are generally weak in their ability to resist risks and are in a state of "safe streaking".

The lamb accidentally wrestled abroad and hit her chest. After a few minutes of violent impact, she had difficulty breathing and her scalp was numb. She squatted on the ground for a long time before she stood up.

After more than a week of continuous pain, the lamb went to check and found that two ribs were cracked, and she had to rest with a waist for 2 months.

Although the expense of travel insurance has been settled, Lamb also realized that he can no longer be in a state of "streaking" and has provided himself with millions of medical care, accident insurance, critical illness insurance and life insurance.

Self-discipline is a big challenge for digital vagrants. Without a fixed commute time and a clear work framework, the boundary between work and life becomes blurred.

Greater freedom is behind more self-discipline. But this is a struggle against human nature, and it is not easy to do.

After Xinda became a digital vagrant from naked resignation, a big factory, he began a period of "indulgence". He often played games and brushed his mobile phone until the early hours of the morning, and his biological clock was disordered and his work efficiency was low during the day, which made him feel miserable.

Sherry used to be deeply influenced by "non-self-discipline", but she quickly adjusted herself and chose a place with a strong working atmosphere to Push herself with "heteronomy".

At the same time, I am constantly familiar with exploring my own working clock and making reasonable arrangements to improve efficiency. Aware that she will be more efficient at work at night, she will do input for learning in the morning, work for output in the evening, and rest and play in the afternoon.

Every day, Sherry will make a work plan in advance, which is not very difficult, and will also use a fun activity as a work Deadline for herself, such as making an appointment with friends for dinner. Then you will try to improve efficiency for dinner appointments.

In this way, Sherry can finish a day’s work efficiently in two hours a day, but her income has tripled.

What Li Xinran faces is more.Pressure from parents.

In the eyes of parents, digital vagrants are "unreliable" vagrants. It is better to go back to a small town in my hometown to take an examination of a civil servant or a teacher, and get married and have children as soon as possible. For parents’ opinions, Li Xinran chose "not to listen" and can blacken his parents if necessary.

There are also unavoidable anxiety problems.

After Mengxi became a digital vagrant, she was particularly happy that she finally got rid of the "class taste" and found the wilderness of life. However, after three months of sweet period, she gradually fell into "wilderness anxiety", which once affected her daily life.

"Who ever thought that naked resignation was depressed before, but he was anxious after naked resignation?"

Meng Xi is frank, and he will want to go back to work during the six months of being a digital vagrant. For example, when there is no traffic, there are only three praises from the media a day. When the efforts are fruitless, when the income is unstable, when you can only eat, sleep and work in one place every day.

She calls this stage "snake molting". Every month, she nests in the corner, doing nothing, feeling the vitality slowly shrinking and disappearing, and then after reaching a node, new skin emerges and lives again.

Similarly, in order to avoid anxiety, Xia Mengren will meditate at the seaside every morning, observe breathing attentively, and feel the state of every part of his body. Every time he finishes meditation, he will feel as if his whole body is charged.

Third, my peace of mind is "making money"

Of course, digital vagrants are most anxious about money. After all,Poetry and distance are very expensive, and the pursuit of dreams and freedom is inseparable from travelling expenses.

"In fact, if you jump out of the framework and put down your face, you will find that there are really many ways to make money." Emily combines her own experience with that of digital vagrants around her. Many digital vagrants will cultivate themselves into "fish with many claws" and there will be many income channels.

Digital vagrants make money both offline and online. Off-line, many digital vagrants usually focus on experience and try different careers.Make money with your love and expertise.For example, market stalls, bar singing, teaching yoga and so on.

Fangfang chose to set up a stall in the streets of Australia to sell handmade ornaments. In the eyes of people around you, this is all about "Amazing". After all, Fang Fang used to handle tens of millions of projects, but now she will fight for an extra 50 yuan in booth fees and market hosting.

In Australia, Fangfang is increasingly talking about the word "hourly wage". Even the invitation interview, her first reaction is:Yes, but you have to pay by the hour.

More digital vagrants will look for jobs online through remote platforms.According to Statista, 17% of global digital vagrants are employed by telecommuting companies, and 83% are self-employed or freelancers.

Online platforms include platforms such as Remote.co and Bossjob, platforms focusing on freelancing such as Upwork and Freelancer, and comprehensive job-hunting platforms such as LinkedIn and Boss Direct Employment.

There are also many digital vagrants,Rely on the contacts accumulated in the past, and take orders to find a job through mutual introduction and internal promotion of "people of the same mind".

Alex is one of them. He is about to be promoted to a nursing father and wants to find a job that can balance work and life.

However, considering the age of 30+, it will cost a lot of time to find a job with a salary or an increase before Cover in China, so it is difficult to divide time for life.

Moreover, combined with his own background and technical advantages, Alex also made a rational evaluation. "If it is a general-purpose iOS, I will go to a senior level, or a level like P7, I think my industry field will be narrow."

After comprehensive consideration, Alex feels that it is more suitable for him to skillfully use geographical spreads to find jobs for companies in Europe, America and Singapore to support remote services.

Beilu, on the other hand, found himself enjoying the state of "working while traveling" during the 10-month freelance exploration, so he consciously went to look for a remote job and found the current overseas technology startup company.

Bellow revealed that a business plan project takes about a week and earns 1,000 to 1,500 dollars.

Time is free, so is taking orders. "The income is not bad. Compared with the previous factory, the salary can be doubled."

But there is no denying that,Finding a reliable remote position is not easy.

Lucas, who works in Web 3, has a deep feeling that he faces many problems when he is looking for a remote job. "All kinds of information on some platforms are mixed, and you will worry about whether the company is reliable. There are also some platforms that have fewer domestic jobs and need to spend a lot of time looking for them. "

Emily stepped in the pit in this respect. There is an unreliable platform for teaching Chinese as a foreign language, and the class fee can’t be withdrawn, which makes people angry.

In ord to find a reliable opportunity,Alex specially wrote a crawler to climb various technical communities and LinkedIn."As long as you find the relevant position, you will automatically email me, and I will check it immediately."

Xiaoyu "happened" to find a job in the digital vagrant community. "I just shared the copy I just finished with my partners, and I wanted to get a key and three links. I didn’t expect to get a job."

Xiaoyu was originally from the brand PR, and she is very familiar with all kinds of copywriting. The copywriting she just shared happened to be seen by Ellie in the group. Ellie is currently operating for an overseas company, just as a new product is on the line, and she needs to write a handwritten promotion copy. Before, the two had interaction in the digital homeless group. This "timing" was just right, and the two hit it off and started a "win-win" cooperation.

of course，There are also many digital vagrants who have chosen to realize from the media.Xia Mengren is one of them. In her view, self-media account is a bit like the logic of saving money-saving a little every day will inevitably add up, because it has compound interest.

When the road from the media went through, Xia Mengren found that the money earned by working in a big factory for so many years was not as much as that earned by digital vagrants in recent months. More and more, she feels how inefficient it is to make money by packing all her time and selling it to the company.

"It is impossible to get money at work, and going to work will only affect the speed of making money." Xia Meng people sincerely expressed their feelings.

coda

If you had a time machine, would you choose the past or the future? Some people choose to go back to the past, while others choose to go to the future.

In reality, everyone gave the answer.

Some digital vagrants have chosen to return to the big factory for a period of time;

Some people "never go to work in this life", pack up their bags and fly to the next destination;

Some people find new projects and start businesses in this process;

Some people return to the workplace again and make screws again.

As Fang Fang said, life is like a huge open-world game. You can choose to do the main task, get promoted and raised in a big factory, or choose the sideline treasure hunt, such as being a digital vagrant and exploring freelancing.

Many people have asked Sherry, where are you going next?

She can’t answer this question, but she knows that she will never stop exploring the world.

(The interviewees in the article are all pseudonyms)

　　CCTV News:From January to March this year, a total of 1,079 cases of "cracking down on pornography and illegal publications" were put on file nationwide, including more than 130 criminal cases and 541 internet-related cases.

　　According to the responsible comrades of the National Office for Combating Pornography and Illegal Publications, obscene and pornographic information is the focus of the current crackdown. In the first quarter, the department for combating pornography and illegal publications strictly cracked down on the dissemination of obscene and pornographic information through live webcasts, short videos, online literature, social groups, "two micro-ends" and other platforms, and resolutely investigated and dealt with a large number of cases of online pornography, pornography and pornography.

　　Six typical cases were reported by the national office of "eliminating pornography and illegal publications"

　　On April 18th, the national office of "eliminating pornography and illegal publications" selected six typical cases in the "net net" and "protecting seedlings" operation to make a report, expose relevant cases, deter criminals and alert industry operators and practitioners.

　　Typical case 1

　　Li Moumou, Chen Moumou and others in Lishui, Zhejiang Province made a case of spreading obscene articles for profit.

　　In April 2019, the Lishui City Task Force found out all the cases and successively arrested 8 suspects, including Li Moumou and Chen Moumou, the principals who directed and produced obscene videos; More than 100,000 obscene videos were seized, and the amount involved was more than 7 million yuan. The case was filed and investigated by the Economic Development Zone Branch of Lishui Public Security Bureau in November 2018 according to the report of the masses.

　　After investigation, from 2016 to 2017, Li Moumou and Chen Moumou filmed obscene videos for sale in the name of "Kuramoto C, underwear brother, 91 principal". Since October 2017, Li Moumou, Chen Moumou, Chen Mou, Lin Moumou and others have rented overseas servers and opened 91B1 obscene websites to make profits by selling members and recharging VIP. Zhao Moumou, Zhu Moumou and others filmed obscene videos for encryption, uploaded them to the network disk, and then sold them through the 91B1 website. In this case, more than 100,000 obscene videos were distributed, and more than 100,000 people were purchased, which were distributed in various places and overseas areas. At the end of 2018, the task force successively arrested four principals, including Li Moumou and Chen Moumou, in Guangdong and Hebei. Recently, the task force captured four people, including Zhao Moumou and Zhu Moumou, in Shandong, Hunan and Guangxi.

　　Typical case 2

　　Shenzhen, Guangdong "fast"Fairy "short video APP spreads obscene articles for profit.

　　In March 2019, Shenzhen Longgang Public Security Bureau detected the case, eradicated a large-scale pornographic short video platform, seized 110,000 obscene short videos, and criminally detained 26 people.

　　After investigation, the "Fast Fairy" APP claimed to be "adult version of Tik Tok". Since it was launched in October 2018, the page and browsing mode have all imitated "Tik Tok", but only obscene and pornographic short videos have been disseminated. Operators have also introduced incentives to reward users who upload obscene videos to the platform. As of the time of the incident, there are nearly 3 million registered users, and more than 1,000 users have uploaded obscene videos. Operating gangs have made a profit of over 10 million yuan by collecting advertising fees from gambling sites, participating in dividends, building their own gambling sites to manipulate gambling and harvesting gambling funds. On March 23rd, the police in Longgang, Shenzhen, closed the net in 15 cities across the country and arrested 26 suspects, including technology development, software operation and some active users who spread obscene videos. At present, the APP has been seized according to law, and the case is being further explored.

　　Typical case 3

　　Guangxi Guigang "June 29" spreading obscene articles for profit.

　　In February 2019, the case was transferred to the procuratorate for review and prosecution. In June 2018, the public security organs of Guigang City inspected and found that a netizen in the jurisdiction was suspected of spreading obscene video clues and filed a case for investigation.

　　After investigation, the above-mentioned netizens are the general agent and customer service of the "Pymai" obscene video website. The management team of the website has a clear division of labor and is well organized. The gang has more than 10 main members and more than 100 offline agents, involving 20 provinces in China and Malaysia, Singapore and other countries. Through the combination of website and WeChat group, the gang has developed more than 50,000 members, involving more than 13 million yuan. At the end of 2018, the task force launched a unified arrest operation, arresting 16 suspects one after another, and 14 people including Jia Mou were arrested according to law, detaining more than 50,000 pornographic videos stored in the server, and destroying 3 studios used to disseminate obscene pornographic information.

　　Typical case 4

　　Shanghai Changning "Cherry Live" APP Spreading Obscene Articles

　　In January 2019, the network inspection of Changning Branch of Shanghai Public Security Bureau found that there were some pornographic APPs in Apple’s mobile APP store, among which the "Cherry Live" app was the most popular.

　　After investigation, there are hundreds of female anchors in the APP engaged in obscene performances and spreading obscene videos, with tens of thousands of viewers and millions of funds involved. The task force of Changning Public Security Bureau went to Chongqing, Hunan, Guangdong and other places to arrest after a lot of work such as preliminary reconnaissance and fixed evidence. At present, 43 people involved in the case have been successfully arrested, all of whom have been criminally detained, and the case is under further investigation.

　　Typical case five

　　Ye Ji, Lu ‘an, Anhui Province "8 19" case of spreading obscene videos involving minors.

　　In March 2019, the case was prosecuted by the procuratorate. In August 2018, the public security organs of Lu’ an City found in their work that the website named "Zhengtai Community" disseminated obscene videos and pictures.

　　After investigation, the website was founded by Qi Moumou, the server is abroad, and there are more than 3,000 registered members. There are more than 2,000 obscene videos and more than 8,000 pictures on the website, some of which involve minors. The public security organs arrested three suspects, including Qi Moumou.

　　Typical case 6

　　Case of Spreading Child Pornography Video for Profit in "Mengmeizi" Forum in Liaocheng, Shandong Province

　　In August 2018, according to the clue that the national office of "eliminating pornography and illegal publications" was transferred, the public security organs in Liaocheng and yanggu county quickly launched investigations, cracked the case and arrested the main suspect Liu.

　　After investigation, since July 2017, Liu has rented an overseas server through a network technology company in Lianyungang, Jiangsu Province, and established a "cute girl" forum to sell and disseminate child pornography videos. A total of more than 130,000 members have been developed, including more than 400 paid members, making a profit of more than 70,000 yuan. At present, the case has been handed over to the procuratorate for review and prosecution.