10 "wonderful" Chinese New Year customs, shocking your chin.

Original Xiao yin yin ke aesthetics

The last high-speed traffic jam was that everyone rushed home for the Spring Festival. These days, the high-speed traffic jam is the end of the Spring Festival holiday, and everyone has to return to their jobs and normal life.

Same journey, different moods and destinations …

Looking back at this year’s Spring Festival, some people say that the taste of the year is less, and some people say that it has not been so lively for a long time. The feelings brought by the customs of different places are also very different.

One side of the soil and water support one side of the people. Different regions have different cultural customs and humanistic lives, and naturally there will be some unique exotic customs.

The Spring Festival has to be celebrated twice?

In Putian, Fujian, people have to watch the New Year around the stove twice, and children can set off firecrackers twice. Couplers who stick Spring Festival couplets will leave a white border of six to ten centimeters on the red paper, which is called white-fronted Spring Festival couplets.

From the 16th day of the twelfth lunar month to the second day of February, the Chinese New Year lasts for 46 days, which is really envied by many people compared with our seven-day Spring Festival.

But there is a painful history behind it. During the Jiaqing period, the Japanese invaders invaded Putian, Fujian, and occupied it for a long time. It was not until Qi Jiguang led the army to Putian and carried out repeated encirclement and suppression of the enemy that Putian was able to restore calm.

But when people hiding in the mountains come home, they can only see their relatives everywhere.

Since the war took place around the Spring Festival, Putian people never had a chance to celebrate the New Year, so people agreed to set the second day of the first month as the day to visit relatives and friends.

To this day, Putian people don’t visit relatives on the second day, but people decide to make up for the New Year on the fourth day, which is also called "being older".

Make an exception for "men and women bathing together" in the New Year?

On the second day of the New Year’s Day, Lisu people living in Sanxiang and Wuling will gather at the hot springs of Nujiang Grand Canyon with their families, meals and cooking utensils, and hold a grand party here-spring bath.

They often stay here for three to five days and bathe seven or eight times a day to wash away diseases, disasters and bad luck in this way.

Because naked, men, women and children are not shy about the natural bathing method, which is called "bathing paradise" by local people.

It is said that this has a history of more than 100 years. They regard this "spring bath" as a civilized, hygienic and holy behavior. Men and women respect each other and help each other between the old and the young. This is simply a harmonious picture of beauty.

Firecrackers should be hung around your neck?

In some rural areas of Shaanxi, children should be given a "jujube card" during the Spring Festival.

"Jujube brand" is to put on red dates and straw stalks with red lines, hang a copper coin on them, and hang firecrackers on the children’s backs. This is a mascot for avoiding evil spirits and blessing.

Some people will put on a "thimble" for needlework with red thread and hang it around the child’s neck, which is also called "thimble for increasing the age" for good luck. Add one every year until you are twelve.

Never talk at dinner on New Year’s Eve.

In some areas of Shanxi, people can’t talk when eating New Year’s Eve dinner, which is really the welfare of young people!

Even if the elders come to ask you if you are seeing someone? How many points did you get in the exam? How much money can you earn in a month? You have every reason not to answer these questions.

Because there is a stress that the God of Wealth comes in at 30 nights. If the house is too noisy when the God of Wealth comes in, the God of Wealth will scare away.

There is also a simple reason behind this custom. In the past, life was hard, and there was not much money to buy delicious food at home. I finally caught a big meal. What to say? Eat it quickly ~

Is there so much stress about keeping warm?

Mongolians worship fire, Vulcan and Kitchen God.

Generally, the 23rd day of the twelfth lunar month is the day when Mongolians offer sacrifices to Vulcan.

On New Year’s Eve, we should also offer sacrifices to the stove, make sacrifices, cook rice, and make sacrifices on the carpet.

They think that fire, Vulcan and Kitchen God are holy things and gods to ward off evil spirits. Therefore, after entering the yurt, they are forbidden to roast their feet on the stove, not to wet their shoes by the stove, not to cross the stove and pedal the stove, not to knock a cigarette bag, throw things, throw dirty things on the stove, and not to pick a fire with a knife or take meat from the pot.

Some people like to eat melon seeds by the brazier in their hometown during the New Year. When they get to the yurt, they should pay great attention! Don’t throw the melon seeds into it conveniently ~

Hui people don’t celebrate the Spring Festival?

In some inhabited areas, the Hui people simply don’t celebrate the Spring Festival. Their Spring Festival is to reunite with relatives and friends at the end of the year and not to set off firecrackers to celebrate the New Year.

The time for the Hui people to celebrate the Spring Festival is different from that of the Han people. They decide the date of the Spring Festival according to the taught calendar. The Spring Festival of the Hui people is a few days or later after the Spring Festival of the Han people.

During the Spring Festival, Hui people will hold a series of religious ceremonies and prayers to express their respect for God and pray for peace and happiness in the coming year.

Celebrate the New Year in a bullfight?

The Miao people’s annual festival is the Spring Festival after the autumn harvest, and they hold a "bullfighting competition".

"Bullfighting" is commonly known as herding cattle to fight.

Generally speaking, the Miao "Bullfighting" is held on the fifth, fifteenth and twenty-fifth days of the first month of each year, and the harvest of the year is celebrated in the New Year.

In the bullring, a sea of people, they cheered and the atmosphere was very warm. After the game, while drinking, people stepped on the drums and danced with the rhythm of Lusheng.

Spring Festival "Walking the Immortal"

There are many immortals worshiped and sacrificed in Chinese during the Chinese New Year, but each place has its own "exclusive worship".

In some places in Zhejiang and Sichuan, there is a custom of going out for a walk on the morning of the first day of the first month of the first month, which is called "going to be happy with God".

Parents know the orientation of welcoming XiShen from the new almanac in advance, so they walk in this direction with their families, so as to seek XiShen’s blessing and good luck.

Lu Xun also recorded this famous and vulgar activity in Wandering: "When you go out, you must first take a happy side and welcome good luck".

Yangge version of the national dance

In Fenyang, Shanxi, "Diyangge" is one of the indispensable Spring Festival programs.

This form of yangko, which originated in the Tang Dynasty, can be divided into "martial field yangko" with dance as the main part and "literary field yangko" with singing as the main part.

The first "Wugang Yangko" actor has a unique shape, and the dance movements are evolved from martial arts movements and potential methods. They are varied and rich in routines, mainly including opening large array, two dragons coming out of the water, snake peeling, garlic braid, single hook heart, cross flower, thirty-six consecutive hooks, two dragons and double lead, etc.

Then, the singer of the Yangko in the venue sang "Fenyang Keban Yangko". The songs were not accompanied by stringed instruments, no music cards, no boards and doors. The level of the tunes and the speed of the rhythm were all controlled by the singer, and most of the time they were improvised.

The old "Diyangko" just beat gongs and drums in a circle, which is called "Dao Yangko". Now it has developed into a cultural symbol with distinctive folk and local characteristics and is a national intangible cultural heritage.

Niu Niu cosplay

"Dancing the Spring Cattle" is a popular traditional cultural activity in the Zhuang area during the Spring Festival, which originated from the ancient cow totem worship, in order to pray for a bumper harvest in agriculture and the prosperity of people and animals.

When dancing the spring ox, they got into the specially made ox. The former supported the ox’s head, then bent down to arch the back and dance the ox’s body, making the ox plow the fields, and accompanied by beating gongs and drums, they would also sing "Congratulations Song", "Make the ox Song" and "Qingfeng Song".

In fact, many local customs are essentially people’s yearning and expectation for beauty. I hope everyone can live the life they want.

Author: twelve elder brothers

Editor: Ruolin

Original title: "10 wonderful Chinese New Year customs, shocking your chin"

Read the original text

Students who desecrated the national anthem were kicked out of the graduation ceremony. The headmaster responded with domineering: There is no room for compromise!

  Cctv newsAs a school that loves our country and Hong Kong, we must hold high the patriotic banner. There is no room for compromise, even in colonial times. If you don’t know this, you are choosing the wrong school!

  Chen Zhuoxi, President of Hong Kong College and Hong Kong School of Professional and Continuing Education

  According to Hong Kong media reports, on December 16th, Hong Kong College and Hong Kong Professional Continuing Education School held a graduation ceremony.Two graduates refused to stand still while playing the national anthem, made cross gestures on their chests, and were expelled from the venue by the school according to the school rules.The above remarks are the contents of the dialogue between the principal of the school, Chen Zhuoxi, and the protesting students.

  It has been announced in advance that the relevant rules for playing the national anthem are still violated.

  Before the ceremony, the school announced the relevant rules for playing the national anthem during the ceremony: students should stand still when playing the national anthem at the graduation ceremony, and the school has the right to refuse the students concerned to take the stage to attend the awarding ceremony if they make any improper behavior of disrespecting the national anthem.

  However, during the ceremony, two social work graduates were dissatisfied with the arrangement of the school, claiming that the graduation certificate should not be related to the national anthem, and even refused to stand up when playing the national anthem on the grounds that "respect for the country" did not depend on "whether to sing the national anthem". They even crossed their hands on their chests and showed disrespect for the national anthem. This disturbed the graduation ceremony, which should have been calm and solemn, and the school had to let the relevant students leave according to the school rules.

  Subsequently, about 10 graduates expressed their solidarity with the two social work graduates and also left the scene to protest, so that the ceremony was suspended for more than 20 minutes before resuming.

  Dialogue between the headmaster and the demonstrative students: there is no room for compromise

  After leaving the venue, these graduates continued to harass other students and parents outside the venue.

  After the graduation ceremony, Chen Zhuoxi, the principal of Hong Kong Professional Continuing Education School, took the initiative to talk with the demonstrative students. Chen Zhuoxi said that because he loves students, he will continue the graduation ceremony under all kinds of interference, and stressed that the graduation ceremony is a solemn and grand occasion. The ceremony must adhere to principles and hope that students will reflect:"You want the school to respect your opinions. Why can’t you respect the school’s position and respect the national anthem?"

  He also shared with the students the school history of Hong Kong Professional Continuing Education School: before Hong Kong returned to the motherland, Hong Kong Professional Continuing Education School was a school that loved China and Hong Kong.When the school was founded 60 years ago, it would raise the national flag and sing the national anthem. At one time, it was suppressed by the British Hong Kong government, which cancelled funding and reclaimed the school buildings. However, the school never gave up its patriotic stance.

  "There is no room for compromise. Even in the colonial era, we never flinched because of this (patriotism), and we never gave up our patriotic stance. If you don’t know this, you are choosing the wrong school! "Chen Zhuoxi said that he will respect students’ views and hope that students will continue to "know the society and the country."

  A spokesman for the Hong Kong School of Professional and Continuing Education added that before the graduation ceremony, the school distributed the rules of venue to graduates, clearly stating the relevant regulations. The school has always respected freedom of speech, and anyone has the right to express his personal opinion on anything. However, when expressing opinions, we must respect others and do it in an appropriate way in an appropriate occasion. As a higher education institution, the school has the responsibility to educate students to distinguish right from wrong and be responsible for their actions.

  Principal: The day when the national anthem was played to get rid of humiliation.

  This incident has attracted the attention of netizens, who have praised President Chen Zhuoxi’s practices and words:

  At the graduation ceremony in November last year, some recent graduates of Hong Kong Professional Continuing Education School once raised slogans to make trouble while playing the national anthem. At that time, President Chen Zhuoxi angrily denounced these students for "insulting the national anthem".

  He said that he grew up in the colonial period of Hong Kong and Britain and was oppressed by imperialism. "When I was a child, children would give it to ‘ Ghost boy ’ Bullying, until my national anthem is played and my five-star red flag is raised, I will get rid of the humiliating days. "

  ▌ This article source: Global Times, Observer Network

Salute! This country is fortunate to have you.

  On the 8th, the national commendation meeting for fighting COVID-19 epidemic will be held in Beijing, and the Republic will pay tribute to the anti-epidemic fighters with the highest specifications!

  Medical staff, community workers, people’s police, courier brother, construction workers, journalists and volunteers … …

  In this "national war" with invisible enemies, we have witnessed too many great heroic stories, and counting and remembering these people and things is to pay tribute to the spirit of dedication of this society, but also to accumulate the strength of this country to forge ahead.

  In January of this year, Zhong Nanshan took a photo of the high-speed rail "swipe the screen" network Su Yueming photo.

  At the age of 84, he warned everyone not to go to Wuhan, but he squeezed into the dining car.

  On January 18th, 2020, when Covid-19 was quietly raging in Wuhan, an 84-year-old man rushed to Wuhan in a retrograde way by making up a high-speed rail ticket.

  At that time, the old man took a photo of the high-speed rail to screen the network: in the corner of the high-speed rail dining car going to Wuhan, his face was tired, his brow was locked, and his eyes were closed. In front of him was a pile of documents that he had just read … … He is Zhong Nanshan.

  The 80-year-old man who warned everyone not to go to Wuhan began to work almost around the clock in the next four days.

  Zhong Nanshan made a public speech, stressing that there was a phenomenon of "human-to-human transmission" in the epidemic, and this critical judgment changed the anti-epidemic process in China.

  With the early accurate judgment, an unprecedented national war "epidemic" started in an all-round way from Wuhan to the whole country.

  In the following months, the 80-year-old man accompanied 1.4 billion Chinese through the most difficult time.

  The words "Dare to treat and speak" are hung on the wall of Zhong Nanshan’s office all the year round, which is also a true portrayal of his medical career.

  On March 18th, Zhang Boli, together with Liu Qingquan, member of National Health Commission expert group and president of Beijing Hospital of Traditional Chinese Medicine, came to Puanshan Rehabilitation Station in Jiangxia to see the clinic for the rehabilitation personnel, and went to Jiangxia Hospital of Traditional Chinese Medicine for guidance and investigation. China News Service reporter ZhangChang photo

  On March 18th, Zhang Boli conducted a survey in Wuhan. China News Service reporter ZhangChang photo

  At the age of 72, he left his gallbladder in Wuhan and went to work on the third day after surgery.

  After the outbreak of COVID-19 in Wuhan, Zhang Boli, a 72-year-old academician of China Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, was ordered to go to Wuhan with the Central Steering Group on the third day of New Year’s Eve.

  During more than 80 days in Wuhan, Zhang Boli and his colleagues were stationed in Jiangxia Fangcang Hospital, taking comprehensive treatment based on traditional Chinese medicine. By the end of the "cabin break", they had achieved "three zeros": 564 patients had zero conversion to severe illness and zero relapse, and medical staff had zero infection.

  Zhang Boli had a cholecystectomy in Wuhan because of the high workload of working day and night. On the third day after the operation, he put himself into remote consultation in his hospital bed.

  Thanks to the joint efforts of Zhang Boli and his colleagues, the role of traditional Chinese medicine is reflected in the whole process of prevention, treatment and rehabilitation in COVID-19, with a total effective rate of over 90%.

  "When the state is in danger, the doctor is a soldier. I would rather bear myself than the people. " This is what Zhang Boli said in the fight against SARS. Facing the sudden COVID-19 epidemic, he once again shouldered the mission and wrote the profound Chinese medicine into the "China Plan" to fight the epidemic.

  Zhang Dingyu, Dean of Wuhan Jinyintan Hospital, who sticks to the front line. China News Agency issued Ke Wei photo source: CNSPHOTO

  The "Deadly Dean" fought in the front line and even neglected the infected wife.

  Many people still remember such a figure — — A "terminally ill dean" dragging his frozen legs and rushing to the front line of fighting the epidemic.

  Zhang Dingyu is the director of Jinyintan Hospital in Wuhan, and his other identity is a patient with gradual freezing.

  It is such a doctor who is terminally ill himself, who has been fighting in the front line at the worst of the epidemic, even ignoring his infected wife and racing against the virus day and night.

  "I have to run faster to win time; I have to run faster to get more patients back from the virus. " This sentence by Zhang Dingyu once made netizens across the country cry, and explained a doctor’s firm sense of mission.

  Chen Wei (screenshot of network video)

  Retrograde "virus hunter", she brought China’s vaccine closer and closer.

  After the outbreak of the COVID-19 epidemic, military medical experts drawn from the army went to Wuhan urgently on the second day of the Lunar New Year’s Day to make full efforts to tackle key scientific problems and support Wuhan’s scientific research on fighting the pneumonia epidemic infected by novel coronavirus. Chen Wei, an academician of the China Academy of Engineering and a researcher at the Institute of Military Medicine of the Academy of Military Sciences, is the leader of this team.

  When the military medical expert group just arrived in Wuhan, Chen Wei led the expert group to complete the construction of tent-type mobile detection laboratory and detection platform within one day, and used the kit independently developed by the Military Medical Research Institute and the method of fully automatic nucleic acid extraction, and the maximum detection capacity of samples per day was more than 1,000.

  In Wuhan, Chen Wei led a team to jointly fight with the scientific research base behind Beijing, and concentrated on developing emergency scientific research on vaccine development.

  In March 2020, the first phase of clinical trial of recombinant COVID-19 vaccine was launched in Wuhan, which is also the first COVID-19 vaccine in the world to enter the clinical research stage. In April, the second-phase clinical trial of the vaccine was started, and in August, the vaccine was granted a national patent, making it the first COVID-19 vaccine in China to enter the clinic and obtain a patent right.

  The team led by this soldier once again witnessed the "China Speed" in the world.

  Du Bin held the flowers prepared by his colleagues and showed a happy smile. (Source: Guan Wei of Peking Union Medical College Hospital)

  Critical care experts who play the "full audience" will not retreat if they don’t win!

  On August 30th, Du Bin, director of the ICU of Peking Union Medical College Hospital, flew back to Beijing, and the hero who fought against the epidemic finally went home.

  On New Year’s Eve in 2020, Du Bin spent his time in the intensive care unit of Jinyintan Hospital, an anti-epidemic "eye of the storm" in Wuhan. After the medical team of Concord Aid Hubei took over the intensive care unit, Du Bin was appointed as the director of the temporary department. In order to guide the new team members to familiarize themselves with the work content, he often spent 10 hours in the ward.

  On April 15th, the last national medical team left Hubei, and eight experts were stationed in seven designated hospitals for severe diseases to attack the last "fortress for severe diseases" in Wuhan. They are honored as "Eight Immortals with Severe Illness", and Du Bin is one of them.

  After that, from Wuhan to Harbin to Beijing and then to Urumqi, Du Bin played the "full court" against the epidemic.

  During the epidemic, there were many doctors who tried their best to stay at the forefront like Du Bin. He said with his own practical actions: "Don’t win this war ‘ Epidemic ’ , do not retreat! "

  Yong Wang sends "care package" to the elderly. Photo courtesy of SF

  The courier brother who was afraid of shaking his legs became a "life ferryman"!

  Yong Wang is 35 years old. During the epidemic, this ordinary courier started to volunteer to take medical staff to and from work without telling his family. He is also known as the "life ferryman".

  At first, Yong Wang’s protective gear only had one N95 mask. It was in this almost "streaking" state that he drove a private car and went to Jinyintan Hospital without hesitation to pick up medical staff.

  During the epidemic, he also contacted many partners, docked many restaurants, meat and vegetable suppliers and other caring resources, so that 7,800 medical staff and frontline volunteers had hot lunch and dinner, and built a logistics support line for medical staff.

  It is such an ordinary person who makes people see the greatness in the ordinary and the mutual help of a city.

  During the epidemic in Wuhan, Gan Ruyi, a post-95 doctor in Banzhudang Town, Gongan County, Hubei Province, became popular on the Internet because he rode more than 300 kilometers for four days and three nights and rushed to Wuhan Hospital to work.

  After 1995, the doctor rode for 4 days and 3 nights, just to return to his post as soon as possible.

  Gan Ruyi, 24, is a technician at Jinkou Street Community Health Service Center in Jiangxia District, Wuhan. After the closure of Wuhan, she had already returned to her hometown in Jingzhou for a vacation and resolutely returned to Wuhan.

  On the morning of January 31, Gan Ruyi took a temporary pass in the village committee, packed his bags with biscuits and instant noodles, and rode his bike to Wuhan. From Jingzhou to Wuhan, the distance is 300 kilometers, and I have experienced cycling, hitchhiking and walking.

  Riding for 4 days and 3 nights, she has only one purpose: "to return to work as soon as possible."

  During the epidemic, there are still many young post-90s who stick to their posts silently like Gan Ruyi. According to the data, among the more than 40,000 medical staff supporting Hubei in China, there are more than 12,000 young people born after 1990s and 00s.

  Ai Zeming Image Source: Xinhuanet

  College students volunteered in the cold wind: they didn’t miss a day.

  During the epidemic, Ai Zeming, as a senior student of Beihua University, responded to the recruitment of youth epidemic prevention volunteers from Jilin Provincial Committee of the Communist Youth League, and carried out voluntary services such as temperature measurement, disinfection and registration in Changchun Railway Station, airport and old residential areas in the cold wind. He served for 83 days without missing a day.

  During his service at Changchun Railway Station, Ai Zeming rested at 10 o’clock every night, got up at 2 o’clock in the morning, ate noodles with the sauce left by his mother.

  He said that this is to leave enough time for the stomach to empty, so as not to want to go to the bathroom after wearing protective clothing. In the past 20 days, he only ate a normal meal almost every day, never drank water before taking up his post, and arrived at his post the earliest every day.

  Ai Zemin is not fighting alone. From the age of 18 to 40, more than 30,000 students, retired soldiers and other Jilin youth epidemic prevention volunteers have become his teammates.

  … …

  It is the strength of thousands of ordinary people in Qian Qian who come together, and we are marching towards victory step by step!

  This country is fortunate to have you.

Perspective of the National Development and Reform Commission’s Early Warning of Pig Price

  Xinhua News Agency, Beijing, June 19th Title: Perspective of the National Development and Reform Commission’s Early Warning of Pig Price

  Xinhua News Agency "Xinhua Viewpoint" reporters Liu Kaixiong, Yu Wenjing, Zhou Mian and Zou Mingzhong

  On the 15th, the National Bureau of Statistics released the market price changes of important means of production in the circulation field in the first half of June 2021. The current price of live pigs was 15.8 yuan/kg, which was nearly 60% lower than that of 36.8 yuan/kg in the first half of January.

  On the 16th, the National Development and Reform Commission issued a three-level warning for the excessive drop in the price of live pigs, prompting farms (households) to make scientific arrangements for production and management decisions and keep the production capacity of live pigs at a reasonable level.

  The amount of slaughter has risen sharply, and supply exceeds demand to lower the price of pork.

  The reporter learned in a large supermarket chain in Beijing that the price of fine pork belly has dropped from nearly 40 yuan to 23 yuan at the beginning of the year, and the price of rear hip tip has also dropped from more than 30 yuan per catty to 16 yuan today.

  "Pork prices have been falling this year, especially in March and April." The supermarket meat salesman said: "The current price is at the beginning of the year, and I can’t even think about it."

  Why did the price of pork fall so much? According to the National Development and Reform Commission, the price of live pigs has been declining recently due to the combined effects of concentrated slaughter of large-weight pigs, increased imports of frozen pork and weak seasonal demand.

  "The sharp increase in pig slaughter is the core factor, mainly due to the rapid recovery of pig production capacity during the year and the low slaughter in the same period last year." Galaxy futures pig researcher Taokit Chen is saying.

  "In a word, there are more pigs currently being slaughtered." Wu Shenshu, director of the Animal Husbandry and Veterinary Department of Hunan Provincial Department of Agriculture and Rural Affairs, said that as of the end of April this year, there were more than 15 million pigs slaughtered in Hunan Province, which not only increased by about 30% year-on-year, but also increased for 19 consecutive months.

  The Animal Husbandry Development Department of Liaoning Provincial Department of Agriculture and Rural Affairs recently said in an interview that it is estimated that there were 15.6 million live pigs in Liaoning Province in the first five months, a year-on-year increase of 30%; 10.96 million pigs were slaughtered, a year-on-year increase of 25%; The output of pork was 950,000 tons, a year-on-year increase of 25%.

  The investment in aquaculture has increased and the production capacity has expanded rapidly.

  In the investigation, the reporter found that in the first two years, affected by the African swine fever epidemic, the domestic pig slaughter and stock decreased significantly, which boosted the domestic pork price and brought high profits to the aquaculture industry. At the same time, local governments have taken corresponding measures to support the construction of modern farms in order to ensure the stable price of pork supply. In this context, large-scale enterprises have rapidly expanded their production capacity and newly expanded their farms.

  Wu Shenshu introduced that in Hunan alone, since September 2019, 926 farms with a scale of more than 10,000 heads have been newly expanded, and 482 have been put into operation.

  "Now the spot price of live pigs is close to the cost line of autotrophic breeding of leading enterprises." Li Qiang, deputy general manager of Xinhu Futures, believes that the expansion of large-scale aquaculture enterprises in the early stage has led to the continuous release of pig production capacity.

  In addition, a set of data from China Feed Industry Association can also confirm the rapid recovery of pig production capacity. From January to April this year, the total national feed output was 88.46 million tons, up 20.1% year-on-year. Among them, the output of pig feed was 41.17 million tons, up 74.2% year-on-year; The output of egg poultry, meat poultry and aquatic feed decreased year-on-year.

  Liu Pingyun, dean of the Zhongnan Branch of Nanjing Design Institute of the Ministry of Agriculture and Rural Affairs, said that pigs are now raised by science and technology, and the cost of various inputs is high. At present, the starting price of a pig farm with a normal scale (5,000 sows) is 60 million yuan.

  "It is only after seeing the high profits of the aquaculture industry that capital will enter the market." An interviewed expert said.

  All parties actively respond to keep the market running smoothly.

  "With the continuous recovery of pig production capacity, the downward phase of the current pig cycle has arrived. Although there will be a short-term rebound in the future, the overall weak pattern is difficult to change." Lv Pin, a pig researcher at Everbright Futures, said.

  The decline in pork prices has temporarily benefited ordinary consumers, but the early warning issued by the National Development and Reform Commission on the production side has aroused great concern. Now, the market is beginning to worry that the enthusiasm of aquaculture enterprises will be hit, which will affect the pork supply and meat price stability for a longer period of time.

  Pig breeding enterprises have stood at the critical point of breakeven.

  Xiong Lianqiu, the chairman of Hunan Xiangtan Kexing Ecological Agriculture Co., Ltd., calculated an account for the reporter: the comprehensive cost shared by each fertile sow has reached as high as 20,000 yuan, and the various costs that a fat pig needs to share per kilogram of meat on average have also risen to 8.5 yuan.

  Mu Yuan, the largest listed company in the pig breeding industry, said recently that it needs to improve talent management and capital reserve to prepare for the coming of winter in the industry.

  On June 9th, the National Development and Reform Commission, together with other departments, jointly issued the "Pre-plan for Improving the Regulation Mechanism of Government Pork Reserves to Ensure Supply and Stabilize Prices in the Pork Market", aiming at strengthening the regulation of government pork reserves. Subsequently, the National Development and Reform Commission proposed that it would pay close attention to the trend of pig production and market price with relevant departments, conscientiously organize and implement the plan, and timely carry out reserve adjustment to promote the smooth operation of the pig market.

  The Ministry of Agriculture and Rural Affairs said that the next step will be to strengthen production and market monitoring with relevant departments, release information in a timely manner, and guide pig farmers to rationally arrange production rhythm; Do a good job in the prevention and control of African swine fever normalization and consolidate the results of pig production recovery; Taking the change rate of fertile sows as the core regulation index, we will promote the establishment of a regulation mechanism to stabilize the production capacity of pigs and prevent the recurrence of large fluctuations; Accelerate the transformation and upgrading of the pig industry and promote the high-quality development of the pig industry.

  All parties in the market are also actively taking action. Since the beginning of this year, a number of futures companies have taken the initiative to tailor the risk management plan for breeding enterprises in combination with pig futures. For example, Guangfa Futures and Dadi Insurance jointly provide futures price insurance for more than 6,100 pigs in Yunyang County, Chongqing in the form of "insurance+futures". 30% of the project premium is subsidized by Yunyang county government, 50% is paid by futures companies, and the proportion of farmers paying premiums is only 20%.

Is it true?/You don’t say. Dry cell phones carry bacteria and are at risk of infectious diseases.

  Cctv news"Wash your hands before and after meals" is a well-known health habit. In restaurants, shopping malls and other places, people often use hand dryers to dry their hands. Recently, however, researchers from Europe have tested hand dryers in three hospitals. They found that this machine, which seems to blow-dry hands and kill bacteria, turned out to be the chief culprit in spreading bacteria.

  This is a photo of a hand-dried cell phone irradiated by ultraviolet light. It can be seen that bacteria are everywhere inside the hand-dried cell phone and even spread to the wall. The researchers said that, by comparison, the number of bacteria in toilets using hand dryers was three times higher than those using paper towels.

  A reporter from British Sky News used a special ultraviolet lamp to test the bacteria near the hand dryer.

  A professor from the University of Leeds in the United Kingdom said that once people touch dry cell phones with bacteria, they are at risk of catching diseases.

  The researchers suggest that after washing hands, drying hands with paper towels can reduce the spread of bacteria and reduce the possibility of cross-infection.

Four Great Inventions of China: Past, Present and Future

  □ Xin Xiangyang

  In ancient China, there were four inventions that promoted the process of world civilization: gunpowder, compass, printing and papermaking; The four new inventions of contemporary China: high-speed rail, online shopping, Alipay and bike-sharing, are attracting more and more attention in the world. In the future, China’s quantum communication, flying trains, face-brushing payment and 5G technology may have a more profound impact on the world.
  At present, China is striding towards the goal of being an innovative power. "The innovation-driven development strategy has been vigorously implemented, and the construction of an innovative country has achieved fruitful results. Major scientific and technological achievements such as Tiangong, Xiaolong, Tianyan, Wukong, Mozi and Big Aircraft have come out one after another." In the report of the 19th National Congress of the Communist Party of China, the Supreme Leader General Secretary commented on China’s scientific and technological development in recent years. In fact, China has never lacked the spirit of innovation. The four great inventions of ancient China have greatly promoted the progress of human civilization. The four great inventions of contemporary China are attracting the attention of the world, and the four great inventions of China in the future will also have a profound impact on the development of the world.
  Let’s look at the four great inventions of ancient China: gunpowder, compass, printing and papermaking. These are the four great contributions made by ancient Chinese to the world, which strongly promoted the progress of human civilization.
  As early as 400 years ago, in 1620, the British thinker Bacon pointed out in his book "New Tools": "Printing, gunpowder and compass have changed the whole world so much that no empire, sect or famous figure can have greater power and influence in the cause of mankind than these three inventions."
  More than 240 years later, Marx pointed out more clearly in the Economic Manuscripts of 1861-1863: "Gunpowder, compass and printing are the three great inventions that foreshadowed the arrival of bourgeois society. Gunpowder smashed the knight class, compass opened the market, and established a colony, while printing became a tool of Protestantism. Generally speaking, it became a means of scientific revival and a necessary prerequisite for spiritual development. In 1215, 800 years ago, Magna Carta was written on a sheepskin sheet. In 1517, 500 years ago, the declaration of the Reformation-Martin Luther’s "Ninety-five Theses" was written on paper and could be spread all over the streets.
  The emergence of these four great inventions is largely due to the diligence and wisdom of the people in ancient China, who were able to create and innovate in a period of relative political clarity.
  With the Chinese nation re-embarking on the journey of great rejuvenation, the four new inventions of contemporary China-high-speed rail, online shopping, Alipay and bike-sharing-are attracting more and more attention from the world.
  In May 2017, Beijing Foreign Studies University launched a private survey of international students. Young people from 20 countries on the Belt and Road Initiative voted for the "four new inventions of China": high-speed rail, online shopping, Alipay and bike-sharing, which are also the lifestyles they want to bring back to the motherland most. This voting result was recognized by Peter: "These four things have changed people’s lives." He said that what surprised him most was the high-speed train: "My home is in the easternmost part of Europe. If I want to go to Paris in the west, the distance is equivalent to that from Beijing to Shanghai, which takes about one day, but it only takes half a day from Beijing to Shanghai. I very much hope that Europe can also have such a line. " He recalled that the first time he took the high-speed train was from Beijing to Tianjin. "I felt that I had arrived at the station before I sat still, which surprised me." Peter prefers this fast-paced life to Europe.
  What is the current situation of China’s four new inventions? By the beginning of 2017, the number of high-speed rail lines in China has exceeded 20,000 kilometers, and it will reach 30,000 kilometers by 2020. Major large and medium-sized cities will be integrated into the high-speed rail network. In 2016, the transaction volume of e-commerce in China was 26.1 trillion yuan, up 19.8% year-on-year, among which the market size of e-commerce service industry achieved a new breakthrough, reaching 2.45 trillion yuan, up 23.7% year-on-year. At the same time, the scale of the mobile network market continues to maintain rapid growth, and mobile shopping is becoming the main way of online consumption. According to the latest statistics, in 2016, the utilization rate of mobile payment in China was as high as 70%, the most conspicuous of which was the Alipay bill, and the proportion of mobile payment by the post-90s generation reached an astonishing 91%. By the end of 2016, the total number of users in bike-sharing market in China has reached 18.86 million. It is predicted that the number of users in bike-sharing market will continue to grow substantially in 2017, reaching 50 million by the end of the year. According to mobike’s promotion plan, by the end of 2017, Mozambique will visit 200 cities around the world.
  The emergence of the four new inventions is not accidental. To a great extent, it comes from our development concept and strategy. First of all, the construction of broadband China has been vigorously promoted. In August 2013, the State Council issued the "Broadband China Strategy and Implementation Plan", proposing: "By 2020, the gap between China’s broadband network infrastructure development level and developed countries will be greatly narrowed, and citizens will fully enjoy the economic growth, service convenience and development opportunities brought by broadband." In May 2015, the General Office of the State Council issued "Guiding Opinions on Accelerating the Construction of High-speed Broadband Network and Promoting the Speed-up and Cost-reduction of Network", which emphasized that the investment in network construction in 2015 exceeded 430 billion yuan, and the accumulated investment in 2016-2017 was not less than 700 billion yuan. Secondly, the implementation of the mass entrepreneurship and innovation policy has mobilized the enthusiasm and initiative of all aspects of entrepreneurial innovation. Online shopping and Alipay provide a good platform for ordinary people to do Wechat business and micro-shops. Third, the requirements of the concept of green development. The emergence of bike-sharing not only meets a large number of short-distance travel needs, but also helps to solve urban ills such as traffic congestion and environmental pollution, which is more in line with the development concepts of "green travel" and "healthy China".
  In the new era of innovation and development, China is not only capable of leading the present, but also likely to lead the future. Quantum communication, flying trains, face-brushing payment, and 5G technology, four future-oriented inventions, have quietly come to us.
  In August, 2017, scientists in China used Mozi to distribute quantum keys from satellite to ground and teleportation from ground to satellite, which laid a solid scientific and technical foundation for building a quantum secure communication network covering the whole world, and at the same time took the first step towards the experimental exploration of quantum physics and quantum gravity in space scale. Bai Chunli, president of China Academy of Sciences, said that this marks that China’s quantum communication research has reached a leading position in the world.
  4G has just shown its talents, and 5G has appeared in BLACKPINK. The fifth generation mobile communication technology is expected to become the "brain" and "nervous system" of the digital economy and even the digital society in the future, helping mankind to realize the user experience of "information is at your fingertips" and bringing a series of industrial innovations and huge economic and strategic benefits. In terms of 5G, the Chinese government, enterprises, scientific research institutions and other parties attach great importance to the frontier layout and strive to master the right to speak in the formulation of global 5G standards. China’s 5G standardization research proposal has been approved at the 6th plenary session of the 2016 World Telecommunication Standardization Plenary Session (WTSA16), and China’s 5G technology research and development has been at the forefront of the world. Telecom operators such as China Mobile are also actively deploying the future 5G industry. For example, China Mobile released the "China Mobile Vision 2020+ White Paper", hoping to realize the vision of "unlimited connectivity" with all parties. Huawei has made great breakthroughs in new air interface technology, networking architecture, virtualization access technology and new radio frequency technology. Recently, Huawei polar code scheme has become the international standard code scheme of 5G.
  Mobile payment has just been in full swing, and brush face payment has quietly arrived. On August 28, 2017, Suning Sports Biu, the first unmanned store in Suning, opened in Nanjing, and adopted the technology of face-brushing payment. Consumers will have a camera for face recognition when paying, and use intelligent technology to identify the purchased goods. After that, the payment is completed, and the money is directly deducted from the Suning financial account bound by the consumer. On September 1st, Alipay announced that it would pay by brushing its face at KFC KPRO restaurant in Vientiane City, Hangzhou, without using a mobile phone. This opened the official commercialization of face payment. At present, Internet companies and banks, including Alipay, JD.COM, Suning and China Merchants Bank, are trying to pay by brushing their faces, which may become a new fashion in the future.
  The high-speed train just sped up and the flying train roared. From September 21, 2017, seven pairs of "Fuxing" EMUs will be arranged to run at a speed of 350 kilometers per hour on the Beijing-Shanghai high-speed railway. At the same time, on August 30, 2017, China Aerospace Science and Industry Corporation announced in Wuhan that it had started the research and development project of "high-speed flying train" with a speed of 1,000 kilometers per hour. It is reported that with the rich practical experience and technical accumulation of aerospace system engineering and the world-class supersonic aircraft design capability, aerospace science and technology will also develop super trains with a maximum running speed of 2,000 km and 4,000 km.
  The creativity of the people of China is infinite, no matter in the past, present or future. The industriousness and wisdom of the people of China are constantly gestating more inventions and promoting the progress of human civilization. An innovative country full of vitality and creativity is accelerating its rise, and let us look forward to it!
  (The author is the vice president, researcher and doctoral supervisor of the Institute of Information and Information Science of China Academy of Social Sciences)

During the hot summer, beware of cardiovascular and cerebrovascular diseases.

The heart also needs to "cool off"

Our reporter Yan Sheng

Temperature change is the "enemy" of cardiovascular and cerebrovascular diseases. Studies have shown that the mortality rate of cardiovascular and cerebrovascular diseases will increase significantly in high temperature weather above 35 degrees Celsius. July and August each year is a peak period for the onset of cardiovascular and cerebrovascular diseases. At this time, more attention should be paid to maintaining the heart.

Hot weather is prone to "heart-qi deficiency"

Headache, insomnia, irritability … In summer, many people will feel unwell all over, which may be related to "heart-qi deficiency". Yu Yalan, director of the Department of Prevention and Treatment of Encephalopathy in Xi ‘an Hospital of Traditional Chinese Medicine, once introduced in his article that "heart-qi deficiency" refers to the phenomenon that the function of heart qi is insufficient, and the beating strength of the heart is affected and weakened, so palpitations, shortness of breath, dizziness, and even the heartbeat intensifies when one activity occurs, or the phenomenon of wheezing when one moves slightly. Chinese medicine believes that "the heart is hidden", so some people will have mental fatigue when the heart is deficient in qi.

The weather is hot in summer, and in order to dissipate heat, the capillaries of the human body are opened and the blood flow is large. At this time, the heart will be slightly insufficient, and the ability to supply the whole body with painstaking efforts will decrease. In addition, in summer, people sweat a lot, and the qi will take off with the sweat, so it will also aggravate the symptoms of qi deficiency. If the spirit is insufficient, it will be hard to live. If the problem of heart-qi deficiency is not alleviated for a long time, it is easy to cause heart health problems.

The heart also needs to cool off.

What should I do to learn to cool my heart in summer?

Zhao Xinhua, a teacher at Shanghai University of Traditional Chinese Medicine, pointed out in his lecture:

First, according to the characteristics of summer, we should stabilize our emotions and maintain our hearts. Excessive excitement and nervousness, especially great joy, great sorrow and great anger, will cause abnormal contraction of arterial blood vessels and induce angina pectoris or myocardial infarction. Therefore, in the hot summer, we should consciously stabilize our emotions and maintain an indifferent and quiet mentality.

Second, the movement is appropriate. You can’t stay at home every day because you are afraid of the heat. However, exercise should be carried out in the cooler evening, and the intensity of activity should not be tired.

The third is to replenish water in time. Don’t wait for thirst to drink water. You can often drink lotus seed soup, lily soup, lotus leaf tea, etc., which can not only replenish water, but also clear away heat and relieve summer heat.

The fourth is to take a nap at noon. Taking a nap for 30 minutes at noon can relax your body and mind and restore your energy.

Fifth, the diet is light.

In addition, cardiovascular patients should insist on treatment and master certain first aid skills.

Red food nourishes the heart

You can also nourish your heart from your diet at ordinary times. Zhao Xinhua introduced that from the perspective of yin and yang and five elements, red is fire, enters the heart, and tonifies qi and blood. Therefore, in summer, you can choose red food to nourish your heart and protect your blood vessels, and recommend three kinds of heart-nourishing foods, which are called "three reds" for short.

Carrots, known as "small ginseng", contain a variety of vitamins, which are good for maintaining the heart and protecting blood vessels. The effect of red beans on nourishing the heart has been recognized by doctors since ancient times. The five colors are matched with the five internal organs, and the red beans are reddish in color and red in the heart. Therefore, Li Shizhen called red beans "the valley of the heart" and emphasized the effect of red beans on nourishing the heart. Heart governs blood, and red dates are "blood-enriching products". Cyclic adenosine monophosphate in red dates can dilate blood vessels, enhance myocardial contractility, and increase the oxygen content in blood, so that the oxygen supplied to the heart will also increase and accelerate metabolism.

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Original title: "Beware of cardiovascular and cerebrovascular diseases during the hot summer season! When the high temperature strikes, the heart also needs to "cool off"! 》

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Chongqing issued a red rainstorm warning in many places

  Today (14th), many districts and counties in Chongqing issued rainstorm warnings, among which Beibei, Wanzhou and Jiangjin issued rainstorm red warnings; Zhongxian, Yunyang and Shizhu issued orange rainstorm warnings, so please pay attention to strengthening prevention.

  Beibei:

  At 6: 30 on the 14th, Beibei Meteorological Observatory upgraded and issued a red rainstorm warning. At present, the accumulated rainfall in Longfengqiao Street and Xiema Street has exceeded 100mm, and the accumulated rainfall in Dongyang Street, BeiWenquan Street, Chengjiang Town, Tongjiaxi Town, Shijialiang Town, Caijiagang Street, Shuitu Street and Tianfu Town has exceeded 50mm.

  It is expected that precipitation will continue in the next 6 hours. Pay attention to prevent secondary disasters such as landslides, mudslides, floods in small and medium-sized rivers, flash floods, urban and rural waterlogging and the possible adverse effects of lightning.

  Wanzhou:

  At 6: 30 on the 14th, Wanzhou Meteorological Observatory continued to issue a red rainstorm warning. It is estimated that the accumulated rainfall in many towns and streets will reach more than 100 mm, and the maximum hourly rainfall intensity can reach 60-80 mm, accompanied by strong convective weather such as thunder and lightning, sudden gale (hail).

  The areas involved are Tailong Town, Bell and Drum Tower Street, Dazhou Town, Xiongjia Town, Changtan Town, Changling Town, Longdu Street, Baianba Street, Wuqiao Street, Baiyang Town, Pailou Street, Chenjiaba Street, Luotian Town, zouma town, Longju Town, Cizhu Township, Longsha Town, Ganning Town, Xiangshui Town, Gaofeng Street and Zhushan Township.

  Jiangjin:

  At 5: 10 on the 14th, the jiangjin district Meteorological Observatory upgraded and issued a red rainstorm warning. There have been heavy rainstorms in Wutan Town and Berlin Town, and there have been heavy rainstorms in Simianshan Town, Guangxing Town, Zhiping Town, Caijia Town, zhongshan town, Luohuang Town and Tanghe Town.

  It is estimated that in the next 3 hours, the precipitation in Wutan Town, Berlin Town, Simianshan Town, Guangxing Town, Zhiping Town, Caijia Town, zhongshan town Town, Luohuang Town and Tanghe Town will continue, and the precipitation will be accompanied by strong convective weather such as lightning and gust wind. Please take precautions.

  Zhongxian county:

  At 6 o’clock on the 14th, Zhongxian Meteorological Observatory upgraded and issued an orange rainstorm warning. At present, Jinji Bee Water, Jinji Town and Jinji Huanglong have already experienced heavy rainstorms, and Fuxing Xiliu, Dongxi Huaxing, Xinsheng Perfume, Guanba Town and huaqiao town have already experienced heavy rainstorms.

  It is estimated that from 6: 00 to 9: 00 on the 14th, the accumulated rainfall in Sanhui Town, Shi Huang Zhen Town and Maguan Town will reach more than 100 mm, and the accumulated rainfall in Renjia Town, Bashan Town, Huangjin Town, Yongfeng Town, Xinsheng Street, Xingfeng Township, Zhongzhou Street, Wuyang Street and Baishi Town will reach more than 50 mm, with the maximum hourly rainfall intensity of 30-40 mm, accompanied by.

  Yunyang:

  At 6: 10 on the 14th, Yunyang Meteorological Observatory continued to issue an orange rainstorm warning letter. In the past three hours, the accumulated rainfall in Qinglong Street exceeded 50 mm. It is estimated that the rainfall in many towns and streets will continue from 6: 00 to 12: 00 on July 14th, with the rainfall of 20-60 mm; The maximum hourly rainfall intensity can reach 20-40 mm, accompanied by strong convective weather such as thunder and lightning, sudden gale and so on.

  The areas involved are: Panlong Street, Longdong Town, Guling Town, Yanping Town, Pu ‘an Township, Miancao Town, Xinjin Township, Qingshui Tujia Township, Hongshi Town, Yunyang Town, Shuangjiang Street, Renhe Street, Yaoling Town, Nixi Town, Bayang Town, Baoping Town, Wailang Township, Fengming Town, Longjiao Town and Qinglong Street.

  Stone pillar:

  At 5 o’clock on the 14th, Shizhu Meteorological Observatory issued an orange rainstorm warning. It is estimated that there will be precipitation with rainfall of more than 50 mm in three hours in many towns and streets from 5 o’clock to 10 o’clock on the 14th, and the maximum hourly rainfall intensity can reach 30-40 mm, accompanied by strong convective weather such as lightning, gust wind and hail.

  The areas involved are: Linxi Town, Wangjia Town, Xituo Town, Lichang Township, Wangchang Town, Yuchi Town, Yanxi Town, Wanchao Town, Longsha Town, Yuehai Town, Sanyi Township, Qiaotou Town, Daxie Town, sanhe town, Nanbin Street, Wan ‘an Street, Xialu Street, Sanxing Township, Liutang Township, Shijia Town and Shazi Town.

  (CCTV News Client Headquarters reporter Chen Peng Xia Siwei)

Benchmark Tesla Model Y! The official map of Xiaomi YU7 is released, and it is expected to be listed in June-July next year.

Recently, Xiaomi Auto officially announced the official map of Xiaomi YU7, a new member of the family, and it is expected to be officially listed in June and July next year. The new car is positioned as a pure electric SUV, which also has another name-Xiaomi.Y Ultra, which means stronger than Tesla Model Y, directly targets Tesla Model Y, the sales champion in this field. The estimated price of the new car is between 300,000 and 400,000, which will be slightly lower than Tesla Model Y, demonstrating its market competitiveness.

In terms of appearance, the new car continued as a whole.Xiaomi SU7Family-style design,But bolder and more athletic. The front face part is adoptedHuge clam shell front cover andFamily grille design, with sharp LED headlights, the overall visual impact is strong.

The side of the car body is designed with a sliding back.The lines are dynamic and smooth, full of sports atmosphere. The details use the same hidden door handle as Xiaomi SU7.Yellow brake calipers, rimless exterior mirrors and five-spoke rims.

The rear part of the car adopts Xiaomi’s family-style Saturn surround taillight design, which looks like a dynamic duckling tail. With the spoiler on the roof and the classic diffuser shape below, the recognition is full. In terms of body size, the length, width and height of the new car are 4999/1996/1600mm and the wheelbase is 3000mm respectively.

In terms of power, the new car is driven by pure electric dual motors and equipped with ternary lithium batteries, with a curb weight of 2405kg. The maximum power of the motors is 220/288kW respectively.The maximum power is 508kW and the maximum speed is 253 km/h.

As the second model of Xiaomi Automobile, Xiaomi YU7 directly rushed into the most competitive SUV market, and set the benchmark for Tesla Model Y, the sales leader of the current SUV market. Although there is great potential in the performance of Xiaomi SU7 before, it still does not exceed Tesla Model 3, and it was listed in June and July, leaving only half a year for Xiaomi YU7. I expect how sincere Lei will give. In addition, a new car will be released soon. Can Xiaomi keep up with the production capacity? Lei will not go to the factory to sleep again, will he?

Speak English fluently: product analysis report

"Speak English fluently" is an oral English learning application that combines innovative oral English teaching concepts with cutting-edge voice assessment technology, and it is a software designed to make you speak English. The article is mainly aimed at the product analysis report of fluent English speaking. Let’s take a look ~

According to the "White Paper on Online Foreign Language Education for Adults in China in 2017" released by the well-known third-party research institution iResearch on Hujiang, the largest Internet learning platform in the United Nations, it can be known that online education in China in 2017 is in a transitional stage of initial maturity.

In 2017, the market size of online language education in China is expected to reach 37.56 billion yuan, and the number of users will exceed 26 million. In the future, the market size and user size of online language education will continue to grow, but the growth rate will gradually decrease. It is expected that the market size will reach 52.35 billion yuan in 2019.

According to iResearch, the growth of online language education market is mainly influenced by several factors:

  1. The course is easy to be standardized and reproducible, which is conducive to reducing costs;
  2. The recognition of online education users is increasing, and interactive learning with foreign teachers can create real-time usage scenarios, improve language usage and attract more users;
  3. The digitalization of users’ learning behavior has been further improved, emerging technologies such as artificial intelligence have been continuously combined with online education, and personalized learning has been gradually realized;
  4. Differentiated products in the online language education segmentation field are more abundant, and more traditional offline education enterprises are accelerating their online transformation.

According to the Baidu index search for "English Fluency", it can be found that from December 6, 2017 to June 3, 2018, the average number of daily searches for this APP nationwide reached.1712Time. In the search results in English, the daily average is7067Fluent English speaking accounts for as much as English search.24.23%That is, almost every four people search for English, and one is searching for English to speak fluently.

There may be the following reasons for this effect:

  1. Its own marketing promotion is better;
  2. The quality of its own products is relatively good, forming a word of mouth.

In addition, according to the iResearch APP search index, it can be found that the number of independent devices in April 2018 reached 3.65 million.

Since June 2017, the number of independent devices has also been on the rise. And from the data of iResearch, we can know that fluent in English has been in the fifth position in language education since October 2017.

From the monthly total effectiveness, it can often be seen that it has been steadily rising since June 2017. Effective and continuous growth shows that the product creates useful value for users, and users will use the APP for a long time, which also shows that the content quality of fluent English is relatively high.

Fluency in English is an English teaching APP that uses artificial intelligence technology for English learners to speak English anytime and anywhere. The product concept is "Make you can’t help but speak English".

(1) Gender
Female users are 62.20%, while male users are only 37.8%. Female users occupy the main part, which may be caused by women’s stronger interest in English learning and stronger desire to learn English.

(2) Age

The age distribution is mainly under 30 years old, accounting for a total of 76.5%, which also shows that the whole English learning users are younger.

Looking at the age distribution from Baidu’s search index, we will find that most people are over 30, but not many people are under 30.

At first glance, it seems contradictory, but think about it carefully. Why is it that the search age group is mainly over 30 years old, while the actual users are mainly under 30 years old?

From the two age distribution maps, we can find that: mainlyThis phenomenon is caused by the uneven distribution of people under the age of 20.I think the possible reasons are as follows:

  1. When the products are promoted, they are mainly aimed at parents. Parents have more opportunities to speak English fluently and pay for their children to learn English.
  2. Parents actively search for good English learning tools for their children.
  3. Students use the product, and the learning effect is good, which has formed a word of mouth among parents, so the number of parents’ searches has increased, and the opportunities for their children to use it have increased.

Looking for applications from parents’ search, children think about using App, and this age distribution coincides.

(3) geographical distribution
From the geographical distribution, we can see that Guangdong Province is the main province, accounting for 11.18%, while the utilization rate in Shanghai is actuallyOnly 3.23%. I feel a little strange about this, because I am fluent in saying that the company is in Shanghai, and the publicity and communication of general companies in the local area have higher priority.

Therefore, the publicity coverage in Shanghai should be broader and more comprehensive. In the case of good content quality, more users should be reached and more users should be normal.

Of course, this does not rule out the possibility that Shanghai students have strong English ability and there is no need to use tools to learn.

On the whole, there are relatively few users outside the whole user group in northwest China, such as Tibet and Xinjiang, which may be caused by two aspects:

  1. The development of education in this area is slow, people’s learning can’t keep up, and the concept of learning English is far from each other.
  2. For the product strategy, it may not be involved in the publicity and communication in these areas at present.

  • User type 1:English beginners. Li Lei, male, 7-year-old, a student, is a beginner who has just come into contact with English. In order to let their children form a good habit of learning English since childhood, parents hope to have an application to accompany their children and guide them to learn correctly.
  • User type 2:English test taker. Zhang Yuqiong, female, 22 years old, a junior, has been studying English, preparing for CET 4 and CET4,6 and preparing for the TOEFL test abroad later, hoping that there will be an application that will keep her going and get good feedback;
  • User type 3:Job demanders. Liu Yi, male, 27 years old, has worked for 3 years. In the IT Internet industry, the company has an opportunity to go abroad for further study, which requires that it must be able to communicate in English, so I hope I can learn English better in the trivial time of commuting.
  • User type 4:English lovers. Sun Xiang, female, 22 years old, is an English lover. She usually likes to watch American TV series, but she can’t understand the original character, so she can’t deeply experience the hero’s emotions. She also likes to travel, and especially hopes to travel abroad alone. I want to accumulate English learning slowly and improve my oral English ability in my usual time.

The business model canvas of fluent English is divided into 9 parts:

(1) Product valueProvide fun, interesting and effective oral learning methods, and provide personalized content and plans for each user. The value part of the product is the core of the whole business model, and it is the key to determine whether the whole English fluency can gain benefits. Good product value will eventually form word of mouth and eventually turn into benefits.

(2) Users:Product user groups are mainly four types of users drawn from user portraits.

(3) Channels:How products reach users. Products can reach users through PC official website, advertisements, major application searches, and sharing on social platforms such as WeChat, QQ and Weibo.

(4) Customer relationship:Good customer relationship can make users who speak English fluently experience the value of products, and it is easier for users to bring benefits when they feel that they can bring value. Fluent English speaking and passingIncentive learning mechanismGuide users to learn.

domestic consumer

Experience the diamond class by sharing and logging in continuously, which has two advantages.

  • Let users better experience the value brought by products, so as to increase the opportunity of paid learning.
  • Increased product promotion and sharing through social platforms have brought new traffic to products, and so on, making more and more users and more benefits.

Paying user

Mainly provide three mechanisms:

  1. Scholarship mechanism, to achieve the length of study and study scores, you can get scholarships.
  2. Guarantee to upgrade the three-level learning mechanism and reach a certain length of study, and the product guarantee will be upgraded by three levels.
  3. Through the punch-in mechanism, sharing publicity to give away paid courses, so as to promote products anytime and anywhere.

In the case of good content quality, through these user relationship incentive mechanisms. For users, they can touch what they want to learn through persistence and sharing, and they will feel that the product is very human and will take the initiative to use it.

For the product, it meets the needs of users, and through the sharing of users, it realizes the marketing means with fission as the core, which not only enhances the user’s stickiness, but also creates the user’s self-promotion, which has the best of both worlds.

(5) Core resources:Core resources refer to some unique and valuable human and material resources to realize product value.

Here mainly includes three aspects:

  1. High-quality AI technology;
  2. Has a huge Chinese English database;
  3. Spoken language search engine.

Of course, the people who set up this team can be regarded as core resources. They are all leaders in their respective industries and have advanced vision. The collision of their ideas also determines the direction of this product.

(6) Key business:This mainly refers to a series of services that can turn the value of products into benefits. Knowing your English is the key business to speak English fluently. Most of the income comes from knowing your English services, and of course, the main value is also derived from knowing your English.

(7) Partners:The partners who speak fluent English are mainly engaged in some public welfare activities. First of all, the product team is very socially responsible, and it can be seen that fluent English has participated in various public welfare activities, which reflects the taste of fluent English products and gives people the impression that the product and the team as a whole are more attractive and enterprising.

However, it does not rule out that it is the tactical means of the team in strategy. Public welfare activities have great influence in people’s lives, and the team can get better word-of-mouth publicity with the help of public welfare activities.

(8) Cost:It involves the payment of all expenses, mainly including software research and development, market launch, cooperation cost and human resources;

(9) Profit:Know your English (the profit mode of live broadcast), share communication (self-communication by users is an important channel for product promotion and payment) and free learning (an important guarantee for profit, users need to be retained before they can be converted into profit revenue).

From the above analysis, we can see that fluent English speaking hasClear and completeOur commercial canvas has important core resources, provides users with important value, uses good incentives to maintain customer relationships and has a clear source of income.

Fluency in English is an application of oral English practice, which provides different learning contents according to different needs and pain points of different users.

For users who want to learn, but don’t know how to learn, fluent English provides personalized solutions.

It mainly includes two parts:

  • One isTraining campAny user can participate in the training camp. The training camp is carried out in the form of learning theme. According to the learning situation, part of the content will be unlocked every day, so as to keep the course learning step by step and improve the English ability in a more relaxed and pleasant way.
  • The second is customization, that isUnderstand your English, is the core course of fluent English speaking, and the content of the course to understand your English is shown in the figure below.

Listening, retelling and games are the main ways to understand your English. From the course content, there are 8 Levels, each level has 3 Units and a test, and each unit has 4 parts. The learning of each part consists of two listening, two vocal and two Dialogue, as well as games about listening, speaking, reading, grammar and choosing the theme.

I think there are several reasons for choosing this content as the content to understand your English:

(1) English level of users

Every user’s English level is inconsistent, so every user needs to match the content suitable for his ability when using it. Align and understand the eight Levels in your English, start by testing and matching the same Level as the user, and learn at the same level, and you will feel more relaxed.

Users will not find it difficult as soon as they come up, so it will be easier for users to accept, not only will it not discourage users from learning English. But also can enhance the learning confidence of users, so that a good experience also enhances the stickiness of products.

(2) the importance of vocabulary

Vocabulary is an important link in English. All listening, speaking, reading and writing need to be based on vocabulary. Users need to learn the vocabulary at the current level so that they can understand and repeat.

Imagine that if you don’t have vocabulary learning, only listen and speak, you will find it difficult to understand what it is, let alone repeat it. At this time, I can’t learn specific vocabulary, I can’t understand it after repeated listening, and I can’t say it. At this time, people are in a state of near collapse, and they have the impulse to drop their mobile phones, which will have a fatal blow to English learning. In this case, it is often easy to give up.

If vocabulary learning is provided at this time, then we can learn it specifically, and then it will be much easier to listen, practice and say it later.

(3) Interest in learning

The biggest difficulty in English learning is that it is easy to give up if it is not interesting. This is also the characteristic of human nature. It is difficult for a person to insist on something that he thinks is boring alone, because you can’t get happiness from it and the source of motivation to continue.

In the way of games, it brings fun to English learning, and guides users to continue learning step by step through scoring, breaking through customs and other forms, from simple to in-depth, so that users can gain a sense of accomplishment and gain confidence from customs clearance in games, so that users will feel that English learning is as interesting as playing games.

The flow chart of learning to understand your English is as follows, mainly by listening, then repeating and reading it yourself, and the system will grade the sentences you read after. Then adjust yourself according to the system prompts that there are problems in the sentence, and then repeat and read step by step according to the pronunciation, so as to improve your oral English finally.

Knowing your English can provide a better English environment, and the whole learning process is in English repeatedly. This learning process can provide users with a good pronunciation environment. Through continuous correction and follow-up, their pronunciation and listening ability will also be improved quickly.

However, there is a problem: the pronunciation and listening ability have improved rapidly here, but the ability to speak and write has not changed much. For repeating after reading, I can only understand what others say, but I can’t express it subjectively.

I think there are several main reasons:

1) Understand the content defects of your English.

From the content of knowing your English, we can also see that there is no part of learning grammar separately, which makes it difficult for users to blurt out, master a certain amount of words, and understand both reading and listening, but only they don’t know how to really apply it to real situations.

2) Know how your English content is presented.

The whole content of knowing your English is presented to users in the form of cards and animations. At the beginning, users will feel that it is not bad and can understand this scene. But as time goes on, we will find that all the work is repeating the work of the robot, and the so-called scenes are given.Fixed textFollow-up, that is to say, all of them arepassiveYes.

The most important point is that in this process, most of them are actually examining the ability to recite, and almost no subjective learning is involved, so it is natural that you can’t blurt it out after learning.

Judging from the quality of knowing your English content, knowing your English is right.aural comprehensionandpronouncewill haveRemarkable improvement(The premise is to have a certain degree of self-discipline, insist on correct study, and study for the sake of study, not for the sake of grades). Generally speaking, it is more suitable for cultivating people’s interest in learning English. The whole content is full of games, relaxed and enjoyable, which will easily make people develop the study habit of learning English.

For instrumental assisted learning,This is a good learning tool., providingPronunciation guidanceSystem rating feedbackinterestingLearning style.

On the other hand, we need to realize that the application of learning tools is just a tool, and it can’t completely solve everyone’s problems.

Of course, it is not that there is no problem with tools and there is no room for optimization, but that learning English itself requires strong initiative, and tools are only auxiliary. So don’t expect that after learning a certain tool, you will learn it successfully, but in fact most people are so delusional.

According to the research data of Speedway Research Network, it can be found that oral English is the skill that users want to improve most, which occupies a position in the survey.74.14%All English learners want to improve their oral English through learning. Faced with such demand for oral English learning, fluent English speaking provides different oral English learning.

The classification of spoken language is as follows:

In fact, the classification of spoken language can be subdivided into the following aspects:

Cultivate a sense of language

For English learners, cultivating a good sense of language is almost everyone’s expected goal. Through simple and interesting ways such as one word a day and one sentence a day, users can learn easily, and most importantly, they can meet the needs of users for daily learning and progress without spending a lot of time, which can well increase the user’s stickiness in using products.

Examination/textual research

In the case of exam-oriented education in China, there will be a large number of such examinations, and the demand will definitely be large. However, most of these studies are passive, and they may not be able to use such functions after the examination or study. Therefore, this kind of function is relatively weak in improving user stickiness.

Oral life

This kind of oral demand has a high touch rate for users, and it is easy to form good feedback in life. When users practice learning for a period of time, they can apply it in a certain part of their lives. This sense of accomplishment can promote users’ learning and thus have a strong user stickiness.

Skill class

This kind of learning is different from the exam/textual research. Although they all study with a strong purpose, for the workplace and overseas survival, the feedback from the environment after learning is strong and with a strong driving force. If you don’t rush forward, you will be eliminated, which will also make users take the initiative to learn this kind of skills, which is also highly user-friendly.

On the whole, the whole learning content of oral English is relaxed and pleasant, and it does not involve the study of science and technology and popular science. I think the main purpose is to create an easy learning atmosphere, improve users’ learning confidence and enthusiasm through simple and interesting ways, and thus enhance users’ use stickiness.

Content that is too difficult will give users a great psychological burden, and the possibility of continuing learning will be reduced.

The learning mode of American movies and speeches is recognized as an effective learning method in the industry. Fluent English speaking: Cut out the classic video and form various categories. Users can choose the parts they are interested in for imitation practice.

I think the main reason for the formation of dubbing class is that everyone has it.Idolize nature. Everyone has more or less his favorite star, favorite TV, and admired star. We will be attracted by the characters inside, and we will involuntarily imitate them, which makes us feel particularly cool.

Then speaking English fluently provides users with such a place, which can make users carefree, unrestrained, release their nature and complete imitation to their heart’s content. For users, it is also an exciting demand, at least at the beginning.

For products, this is an important resource for developing new users and retaining users.

In English learning, users have a big problem that they can’t practice the real environment in time, especially the part about subjective expression, and they don’t know whether their expression is correct or not.

In view of this pain point, fluent English speaking providesSituational combat course, the biggest feature of this course isUsers can talk completely according to their own ideas to promote different plots..

After each exercise, there will be a study report, an overall score, and a voice record of the dialogue process. According to your answers, you will be guided and improved, and you can know what your shortcomings are, such as pronunciation and answering methods.

(1) Word learning

Word learning has always been a major topic in English learning, and it is also a big problem. For word learning, fluent English speaking provides two categories of word learning.

1) Examination category

Under the applied education environment in China, English learning will involve various types of exams, such as senior high school entrance examination, college entrance examination, CET-4 and CET-6, TOEFL, IELTS and business English. However, with the increase of population and the liberalization of the second child policy, there will definitely be more and more learning needs for these exams in the future.

2) interest class

This kind of demand is mainly to meet personal interests and hobbies, and choose the corresponding field to study according to your own preferences.

Using speech recognition technology to help English learners correct their pronunciation, and using gamification as much as possible to practice conversation, so that learners are interested in sticking to it, so as to improve their spoken English.

Know your English using process is as follows:

When you use it for the first time, you need to conduct a Level Test first, so that you can test your current English level and know your own situation in advance.

According to the test results, the corresponding Level X courses will be matched for learning.

Before each new study, you can choose a word to target.Current courseWord learning. The words in each part can only be unlocked when the next level is unlocked.At first, I thought it was unreasonable.I think it is appropriate to give all the words in a unit, so that users can master the whole unit better and systematically.

But after deep and careful thinking, I think the product will be designed like this and there will be such considerations:

  1. If the words in the whole unit are studied together, there will be a lot of such words, which gives the user the feeling that when I can finish learning, there are so many words, which will cause great psychological pressure to the user.
  2. The words in each part correspond to each section, so the cost of learning will be lower, after all, the amount is not very large, and then all the words learned are used in this section, which can greatly deepen the impression of words, and at the same time,avoidLearn too many words at once, but some words can’t be used in time. Such a small number of words and corresponding courses will greatly improve the quality of learning.

The explanation of words is mainly in English, which is combined with the environmental concept of immersion in English, which can make users better develop the English thinking habit of thinking and understanding in English, which is beneficial to English learning.

In addition, you can follow it selectively, or you can practice the related course content in this section. You can click the button next to the word to listen to the standard pronunciation of the word. Although you can hear the pronunciation of the word, for users who don’t have a good grasp of phonetic symbols, here he can’t correctly distinguish how to read it. He needsWith the help of other toolsTo find out what the correct pronunciation of this word is.

So, I-suggestionA phonetic symbol should be added here, and the phonetic symbol can be clicked and pronounced when clicked, which can provide users with a more convenient learning path.Reduce the use cost of users..

As shown in the figure below:

FunctionHard of hearing,As shown in Figure 1 above, when you can’t hear clearly or follow the reading well, you can choose to listen again.

One of the core functionsRead after,As shown in Figure 2 above, after listening clearly, you can choose to follow, and then the system willAutomatic comparisonFollow-up content and original sound content meet the criteria of system judgment, and a nice icon will appear.

The combination of hard of hearing and follow-up reading can help us understand the content of the article well, and we can repeat and adjust it according to the original sound in a short time.Chunk processing abilityThere will be a great improvement.

For each part of each lesson, there will be exercises corresponding to the current learning content. Mainly includeFour typesExercise questions.

1) Grammar class

As shown in the figure below, some options will be provided, and some interference items will be included. It is necessary to make a correct choice in combination with context and semantics.

2) Listening comprehension

As shown in the figure below, questions and options are presented in the form of voice, which enables users to grow rapidly in an all-English environment.

3) Repeat after reading

After hearing the voice, you need to retell the content in a short time, and the system will give a score according to the retelling situation. As shown in the following figure: where the pronunciation is completely wrong, there will be red marks, where the pronunciation is inaccurate, there will be black font marks, and the standard pronunciation parts will be marked in green.

This kind of feedback is very special and eye-catching, and it can clearly recognize its own shortcomings.

4) Reading comprehension

After learning a short lesson, the products will be disrupted according to some of the contents, and users need to sort them independently according to the context, so that they can train their logical ability and improve their reading comprehension.

After each section is completed, it will be a summary report, where we can see the problems in the current section study, where we can give a good feedback, and also compare the original sound with what we read after, and find out where we are lacking.

Although knowing your English provides a set of wrong questions, you can learn according to the wrong parts later. But I don’t think it’s enough here. Most users continue after listening to the original sound many times.

In this context, there are still pronunciation problems in repeating after reading. Here, we should give the English standard of the place with pronunciation problems, which will help users to correct it better. And it should also allow users to adjust and retell immediately, give real-time feedback and adjust the wrong parts.Let users quickly correct their current problems to the greatest extent..

As shown in the figure below:

After studying, you can check your learning efficiency, first of all, an overall learning efficiency score, and then you can check all kinds of data about your learning period, including: learning performance, active recording, active listening to the original sound, correct reading rate, correct answering rate, study habits, days reaching the standard, average days reaching the standard per week, number of recent learning courses, etc.

As shown in the figure below:

The function of learning efficiency directly feeds back the situation of English learning, so that users can truly understand and feel the learning effect, and meet the needs of users who don’t know how to judge their learning situation and learning efficiency after learning, which is of great importance to stimulate users’ learning.

For users, it is easy to give up if they don’t give feedback on their learning and experience no progress, and fluent English speaking and understanding your English can achieve this link well. study

Learning efficiency shows the user’s learning situation well, and lets the user know what his actual situation is. Through intuitivedataAnd learningData graph, can bring a good visual impact to users, users will unconsciously see how my learning situation is and how much my level has improved, which willMotivate usersContinue to study and form a good oneClosed loop effect.

According to the learning efficiency of knowing your English, you can feel progress well, stimulate learning and stimulate consumption transformation, but if you think carefully, you will find a problem.How to improve this learning efficiency?

Operators who speak English fluently will tell you that reading, listening and practicing can improve efficiency.

This answer can’t be said to be wrong, but it is a bit of a universal answer. All qualitative changes can start from quantitative changes, but how to grasp this level by reading, listening and practicing more? Do you need to learn new lessons every day? How much? Review the lessons you have learned, and how much? How often do you review? What kind of review is better? What kind of new study is better study?

No one can give the correct answer to these questions, so there will be a problem-most users, after studying for a while, don’t feel improved, and they will feel disheartened and lose their interest in learning. At this time, the classes in the WeChat learning group will meet everyone, so that everyone can come back to study quickly.

But this method is actually useless.Imagine a person who studies in a class, doesn’t he want to study? Doesn’t he want to improve?

So if you want users not to give up learning, you need more from.Course content and function attract and guide users.For example, increase the diversity of course games, optimize the learning process, and provide learning methods that are more in line with users’ minds.

Knowing your English is a course to improve your listening, speaking, reading and writing abilities in an all-round way, but from the learning function, we can find that there are a lot of exercises in listening and reading, andThere is no practice in speaking and writing..

In view of this, I suggest:Increase the active expression of the game.Let users experience the English I have studied for so long. I can use my English ability to express it in actual scenes, not just "blurting out" with the opportunity person, but a kind of "blurting out" with my own physical instinct.

This game item can be similar to the existing games, but it needs to let go of the user’s thoughts and not bind him. In the process of learning a course, he knows something about the theme of this lesson, so that users can tell their answers according to their own situation.

In the background, users’ answers are recognized through big data function, and the expression in the user’s answers is fed back, and suggestions are given to truly achieve artificial intelligence.

As shown in the figure below:

Of course, this may also be a business interface deliberately left by knowing your English, because there is a platinum version of knowing your English, and related services may be involved here.

I am a fluent English-speaking user since January 2018, and I have also purchased the paid course of the core course "Know Your English" for half a year. During this learning process, there are both good products and areas that need to be improved. Generally speaking, I am positive about this application, at least I feel that there is a significant improvement.

  1. User guidance:When it is used for the first time, it will guide the user through the floating layer and pop-up window, which greatly reduces the user’s use cost.
  2. Learning mode:Through the way of "listening-retelling-reading-system grading-multi-color visual feedback-adjustment-game breakthrough", we have created an all-English learning environment and immersed ourselves in learning. By comparing our own pronunciation with the pronunciation of the machine and practicing repeatedly, English listening and pronunciation will be improved obviously.
  3. Interesting:Through the way of games, the learning interest of users is greatly improved, which adds interest to English learning and endows English learning with game attributes.
  4. Content difficulty:Personalized learning content will be customized according to the test situation, which is in line with the user’s English level, avoiding the embarrassment of unequal content and level, allowing users to improve step by step in their familiar context and enhancing their learning confidence.
  5. Operational features:Through the scholarship and full return mechanism, users can be encouraged to learn English actively, and as long as they can, they can learn English in 0 yuan.
  • The functional stability of the product is not strong;Occasionally, it will appear during the learning process. The function of automatically ending the recording cannot be finished in time after the recording is completed, and it can’t be finished normally when it is finished manually. Occasionally, it will be stuck.
  • Lack of correct study guide:All the learning processes have to be explored and tried by ourselves, and the individual’s subjective initiative needs to be very strong. At first, 100 people understood your English learning class, and now it has been more than four months, and only 20 people have been able to keep learning. Of course, self-discipline is the main reason in this process, but products can better optimize their own products, and guide and attract users to continue learning through more humanized courses, learning methods, review situations, diverse game methods and other functions.
  • Learning links lacking subjective expression:The whole course focuses on listening, retelling and reading, and the main learning content is related to the fixed text content. No matter following reading, retelling, listening choice and grammar, these are all limited to the fixed sentence text, and they are all passive, not subjective.
  • The atmosphere of WeChat group lacks interaction:Friends from all corners of the country, with the common goal of improving their English ability, formed together by understanding your English. At the beginning, the activity of the whole group was very high, but gradually it became cold and cheerless. Every day, it was the procedural content, which was unattractive and had no atmosphere. The operation of user relations is not very successful, giving users the feeling that they are just a notification group, and they can’t really learn anything from it.
  1. On the basis of maintaining the quality of the current learning content, we should increase the learning links of active expression, so that we can really improve our listening, speaking, reading and writing abilities in all aspects.
  2. It is suggested to optimize the user’s learning process in combination with the user’s learning situation and the application of big data, so that users can improve faster. If this function is not well realized technically, it is suggested that we can consider direct communication and guidance between WeChat operators and users to make up for the shortcomings of the products.
  3. Social interaction and content learning are organized together, and the product provides a given scene. Users A and B at the same level can enter the designated user scene for role-playing, providing users with a real environment and fully mobilizing their learning enthusiasm.
  4. In the section report, the phonetic prompt and retelling and reading functions of nonstandard words are added, so that users can correct and improve in the first time.
  5. Add voice explanation to the wrong question set, give the key points of the sentence and the places that are prone to mistakes, so that users can better adjust and improve.

 

This article was originally published by @ Ricky. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from the network.