Revealing the six traps of wedding photos： the sample is beautiful and the filming is terrible.
Taking wedding photos was originally a sweet thing, but more and more newcomers began to worry about wedding photos. After finding a good wedding photography, many newcomers can’t escape the colorful price trap. Many shooting agencies still need to add money to complete the shooting at the original price, while the invisible consumption ranges from several hundred yuan to thousands or even tens of thousands. What’s more, just after the newcomer paid the money, the merchant disappeared. The Beijing Morning Post reporter recently launched an investigation to uncover the tricks hidden under wedding photography for you.
Trap 1:
The sample is beautiful.
After the filming, it was terrible.
For newcomers, the exquisite samples and photo albums displayed on the websites of photography studios and photo studios are a big temptation. However, many people find that the effect is far from the samples after getting their own photos.
The reporter’s investigation found that many photos of wedding photo studios are "finished products" purchased from the website. An online shop owner told reporters that according to different quality, the finished wedding photos are not the same price. The cheap set costs tens of dollars, while the expensive one costs more than 1,000 yuan.
"If the samples are beautiful, customers will have a psychological feeling that this photo studio is very professional and they can also make the same effect as the samples. Merchants generally don’t put real customer photos in the display samples. Instead, I will spend money to buy wedding samples taken by professional models to show them. " The store said that no matter how refined the customer’s photos are, there is still a gap with the photos taken by professional models. "That’s why some customers turn to more wedding photo studios, and they will feel that some samples are familiar and even seen."
Support:
Xiaomei, 31, is an account manager of a wedding photography company. Before that, she worked as a salesperson for four years. She said that she already knew how to "save money" from customers’ pockets. She told reporters that it is not difficult to prevent such a situation. "When customers choose a photo studio, they should not only look at the samples and brochures that the sales staff took out for you, but also look at the guest films and their real products, that is, the original films and revised photos taken by customers. Through the comparison of real products, we can determine the quality of this photo studio and see if it is in line with our inner expectations. "
Trap 2:
Various additions to film selection
Add money for retouching and upgrading.
If you want a good photo effect, retouching and typesetting is an indispensable step, especially for some customers who have special requirements for photos, but also attach importance to retouching, while some businesses use this to increase prices and collect money.
The reporter visited and found that in the film selection stage, the studio will use various excuses to let customers keep as many photos as possible, and then add money. In the interview, most customers will think that wedding photos are precious memories of their lives. If they are reluctant to delete the excess, they will voluntarily increase their money. The reporter found that in the process of film selection, the sales staff would not rigidly stipulate the consumption items, but constantly praised the photos taken well or recommended some retouching templates. At the same time, advise customers to upgrade their products or keep more photos. Finally, customers spend a lot of money unconsciously.
Support:
Tao Zi, who has been engaged in wedding figure photography for 7 years, claims to be clear about the "traps" that exist during and after shooting. Tao Zi said that at present, most photo studios will give all the original films to customers. Customers can send the original photos they like to a special retouching company and tell them the retouching requirements, so they can get the repaired samples quickly. "The price of a photo made by a retouching company is very cheap, most of them are below 20 yuan, and their speed is very fast. There is absolutely no need for the studio to be refined."
Trap 3:
Free cosmetics are poor.
Want to pay with good money
Make-up is a crucial step in the preparation of wedding photos. Although some photo studios claim to provide free makeup and repair. However, in this process, we have tried our best to increase the cost of cosmetics and cosmetic tools, which makes customers feel a little "impossible to prevent".
Photo studios are generally divided into ordinary packages and advanced packages when making up. The reporter visited and found that the free makeup provided in the general contract is the use of some cosmetics without brands and makeup tools that have been used many times. The reporter saw that many cosmetics don’t even have product logos on them, and the makeup artist also admitted that "the quality is not so good". Cosmetic tools are even more greasy and look like they haven’t been cleaned for a long time. The upgraded cosmetics are much better. In addition to branded cosmetics, there are disposable cosmetics, including makeup liquid, false eyelashes, powder puff and other products. However, these all require extra fees, and a pair of false eyelashes even costs 80 yuan.
Support:
Xiaomei told reporters that if you want to avoid this, customers can take the cosmetics they usually use from home and ask makeup artists to use their own cosmetics for makeup, which is not only safe and secure, but also more hygienic.
Trap 4:
Pay a deposit at the wedding fair
Merchants run away and close their doors
A dazzling array of goods, exquisite samples and photo albums, and enthusiastic service and promotion that people can’t refuse, the annual wedding fair has become the place where many newcomers choose wedding dresses. But recently, after booking the wedding dress, the business running has become a nightmare for many newcomers.
During the visit, the reporter found that many newcomers encountered the situation of looking for wedding photography at the wedding fair and the merchants disappeared after paying the deposit. After some newcomers pay the money, the merchants even close the door without giving them an appointment to shoot. Some newcomers waste their time taking photos, but in the end they don’t get them. The reporter found through search that many wedding photography buildings participating in the wedding fair did not have business licenses. Many just set up a team to attract customers on the spot before the wedding fair, and then ran away after collecting money. Customers generally only have the phone number of the business contact person, and even some people don’t even know the address of the business.
Support:
Tao Zi said that it is actually very simple to tell whether the wedding photography at the wedding fair is "reliable". "Under normal circumstances, the merchants at the wedding fair will let customers pay the deposit first, and some even ask for the full payment. It is suggested that customers should see their physical stores and equipment and clothing before handing them in. In addition, before signing the contract, customers can also request to check the business license and other documents to ensure safety. "
Trap 5:
Want to shoot a designated scene
There is also an extra diplomatic fee.
Plain Korean interior and a beautiful lavender garden make a beautiful scene indispensable for the formation of good photos. Recently popular Korean style, lavender manor and other shooting attractions are popular choices for new people. Because of the hot appointment, these scenes have to be charged extra when taking pictures.
When taking photos, some photo studios will have multiple interior rooms for newcomers to choose from, but according to the exquisite and popular indoor scenery, the extra cost will be increased. "Like a room full of paper roses, we need to spend several times more time and energy than other rooms, and the paper flowers are not easy to take care of and are easily damaged during taking pictures. It is understandable that we increase the cost. " During the reporter’s visit, the salesperson said that the location, such as the hot lavender garden, needs more money because it needs more staff to accompany it. "Of course, they are all voluntary. If you don’t want to, you can not go."
Support:
Taozi told reporters that the indoor and outdoor scenes are not as important as the salesman said. "Now retouching technology is so developed, as long as there is a rough scene, through post-production, you can achieve more beautiful effects than the real scene. Newcomers only need to explain their ideas to the photographer in the later stage of retouching, and they can get satisfactory pictures. There is no need to add more money to change the scene. "
Trap 6:
Wedding dress grading
Upgrade first and increase the price.
Gorgeous and noble white wedding dress is every bride’s dream dress. However, wearing a wedding dress and taking a photo for half an hour will cost hundreds or even thousands of yuan, but it has made many newcomers shout "too much".
The reporter visited and found that almost every photo studio has the service of "upgrading clothes". When the reporter visited, the staff of the studio first emphasized to the reporter that "upgrading clothes" is based on the principle of voluntariness, and it is up to the customer to decide whether to add money or not. However, employees will first take reporters to the price increase area for a visit and encourage them to try on their favorite clothes. After that, go to the ordinary area for selection. The reporter found that there are more diamonds on the clothes in the price increase area, which looks gorgeous. If the ornaments on the clothes are found to have fallen off, tell the workers that they will arrange personnel to repair them soon, and the cleanliness is better. The clothes in the ordinary area are somewhat old, and some clothes are even damaged and stained. When customers hesitate to upgrade their clothes, employees will persuade them to increase their prices and upgrade their clothes.
Support:
But after upgrading the clothing, has the photo effect really improved? Xiaomei said that in fact, gorgeous clothes full of diamonds can’t be well reflected when taking pictures. In fact, wedding photos should choose clothes, mainly depending on styles and colors. Because there are few close-ups in photos, the small decorations on the clothes are actually not very different after post-production. When customers choose, they can take beautiful photos as long as they choose a clean dress that suits their figure, and there is no need to add money to upgrade those diamonds.
case
Pricing 7799 15000 when paying the bill
In May this year, 25-year-old Xiao Hao and his lover took wedding photos in a wedding photography building in Fengtai District. They ordered a set meal of 7,799 yuan, but in the end they spent 15,000 yuan to get the finished product.
Xiao Hao told reporters that the sales staff introduced a variety of wedding photo sets, the price ranged from several thousand yuan to ten thousand yuan, and she chose the middle-upper price. Before paying the deposit, the salesman told Xiao Hao that the clothes he took pictures of were partitioned. "At that time, I thought that there were more than 100 sets of clothes in the ordinary area, which was definitely enough for me to choose, and the package included 80 intensive photos, which should be enough." Who knows, the waiter took Xiao Hao to choose clothes on the day of the photo shoot. She was first taken to the second floor. "After the selection, the waiter said that this is a high-end area. She read the package wrong and brought it to the wrong place. Then he took me to the ordinary clothing area on the first floor. " Xiao Hao said that the clothes in the ordinary area were dirty and ugly, which was very obvious compared with the high-end area, so under the "persuasion" of the waiter, he upgraded three clothes and spent 2200 yuan.
In the dressing room, the makeup artist took out two sets of cosmetics for Xiao Hao to choose. One set is without any brand, and the other set is brand cosmetics. "Use the brand to add more 300 yuan. I am afraid of allergies and can only add more money. " Halfway through the make-up, the makeup artist said that because the weather was too hot, it was necessary to fix makeup, and a makeup fixative was needed in 120 yuan. However, the reporter found that the market price of this makeup fixative was only thirty or forty yuan.
When it came to film selection, the studio told Xiao Hao that the photographer had taken more than 200 photos, and she could only choose 80 of them to enter the album. When selecting films, many staff members said that the effect would be very good if retouching was carried out, and it was not recommended to delete them. After two selections, they only deleted 80. "No way, we can only add money to add photos to intensive repair. In this way, it costs nearly 5,000 yuan more, which is nearly twice as expensive as the original price."
Drop dead without adding money
When taking a wedding photo, the 28-year-old Xiao Zhang encountered an unacceptable fare increase. Xiao Zhang told reporters that she found a wedding photography agency near Daxing Lavender Manor through Weibo. Who knows, after half a day of indoor shooting, after they moved to the outside, the photographer left.
"Just because we refused to add money for outdoor photography, the photographer said that he was too lazy to talk nonsense with us and left." Xiao Zhang said that the couple, a photographer, a makeup artist and a lighting engineer went to the World Park to shoot. Just after taking two pictures, the photographer asked the makeup artist to make up his makeup. "But the makeup artist said that we didn’t include the money for location in our package, so he followed, just ‘ Watch ’ , not to work. If I want him to make up my makeup, I need to add more 150 yuan to each scene. " Xiao Zhang said that he insisted on not adding money, but the photographer said that her and her lover’s faces were all sweaty and shiny, which made him unable to shoot. Xiao Zhang said that because they refused to add money, the photographer and makeup artist sang together in a strange way. "They looked at us very loudly and said, don’t take wedding photos or something if you want this money." After more than an hour of stalemate, Xiao Zhang still refused to add money. The photographer even drove away from the World Park with a makeup artist and a lighting engineer. "At that time, my wife and I were stupid, and we were still wearing clothes from the photo studio. Because we paid the deposit, they were not afraid that we would wear them." Xiao Zhang and his lover can only walk to the gate of the park in a wedding dress and take a taxi back to the studio under the strange eyes of tourists.
"My wife had a quarrel with their manager, and only then did the location money drop from 150 yuan to 80 yuan in every place, which cost 480 yuan more. The next day, we took another day off to make up the location. " Xiao Zhang said that in the third week after getting the film, she wanted to go to the photo studio to make an invoice, but when she got there, she found that the photo studio had closed.
The organization ran away and delayed the wedding date.
Mr. Li, who ordered a 12,000 yuan package at the Beijing Wedding Expo in March this year, encountered something even more irritating. "I was married in June, and the wedding dress I ordered at the end of March was originally planned to be taken in April. Who knows, the owner of the photography shop has run away. " Mr. Li told reporters that the company that ran the road signed a lot of orders at the wedding blog, and the money cheated was far more than that. At least dozens of couples were cheated.
Mr. Li said that he saw the company’s booth at the wedding fair in mid-March. He chose a photography series with a total price of 12,000 yuan and paid a deposit of 3,000 yuan on the spot. "After the staff left my contact information, they said that they would call me after arranging the schedule and then make up the balance." A week later, the staff contacted Mr. Li and asked him to go to the store to agree on the time and make up the balance. "Because my wedding date is urgent, I hope to take wedding photos as soon as possible. At that time, they said that they would give me an appointment at the beginning of May, intensive training for a week after taking photos, and give me photos before May 17th. I think the time is ok, so I agreed and made up the balance on the spot. " What Mr. Li didn’t expect was that after paying the money, the company didn’t contact him. Until May 3, when Mr. Li called to urge the photo taking, he found that the phone was disconnected.
He felt that something was wrong, but when he arrived at the photography company, he found a big lock across the door handle on the glass door of the company. Looking through the gate, it is already a mess. In addition, the office area had already been emptied, and Mr. Li discovered that he had been cheated at this time. "It’s annoying to lose money, but the most important thing is to delay my wedding date." The reporter’s search found that Mr. Li was not the only newcomer who was cheated at the wedding fair. Some people even took the wedding photos, but they didn’t get the photos. The photography agency has closed. The couple not only lost money, but also delayed the wedding.
Lawyer reminds
The contract should be as detailed as possible to facilitate rights protection afterwards.
Wu Lihong, chief lawyer of Beijing CommScope Law Firm, said that the complaints of the wedding industry have gradually increased in recent years, which is mainly due to the infringement of consumers’ right to know by wedding photo studios. It is stipulated in the Consumer Law that consumers have the right to know the real situation of the goods they buy or use or the services they receive, that is, the "right to know". However, there are no specific penalties for infringing consumers’ "right to know" in our laws, and some details are not well defined in law, which leads to the hidden rules of this industry.
Lawyer Wu said that when signing a contract with a merchant, consumers should make the contract as detailed as possible in order to protect their legitimate rights and interests. "For example, write down what kind of products to use when making up, what kind of clothes are, and you can’t make a verbal commitment. You must write it on paper so that you can have a basis in the future. Once there is a problem, it is also convenient for consumers to defend their rights. "
Many newcomers go to take wedding photos, and when they finally get the photos, they are often told that the negatives of the unregistered photos will be charged extra if necessary. Lawyer Wu said that in fact, the behavior of the photo studio is illegal. Consumers enjoy the portrait right of their own photos, and the photo studio occupies their portraits without the consent of consumers, which constitutes infringement. According to the National Standard for Wedding Celebration Services, "the wedding industry should deliver the photos, videos and CDs produced to customers within the specified time, and hand over all the original materials in the recording process, including negatives, videos and digital materials." Beijing Morning Post reporter Zhang Jingya
Pay tribute to ＂Olive Green＂ Xiangtan University awarded ribbons to retired college students.
Cctv news On the morning of March 23rd, Xiangtan University held a ribbon ceremony and discussion meeting for retired college students who had "studied and implemented the Party’s 20 great challenges and forged ahead". Liu Qijun, secretary of the Party Committee of Xiangtan University, and Huang Xianguo, political commissar of Xiangtan Military Division University, attended the event. Leaders at the meeting presented ribbons to the representatives of retired college students, commended their contributions to the national defense cause, and encouraged them to keep their true colors as soldiers and actively integrate into campus life.
According to reports, in the past three years, Xiangtan University has sent 192 high-quality soldiers to the army, and a number of meritorious service recipients and many outstanding retired students have emerged. The school has successively won the national "advanced unit of national defense education" and "advanced unit of conscription work in colleges and universities in Hunan Province".
In order to serve the retired college students and make them better integrate into campus life, in June last year, the school, Xiangtan Veterans Affairs Bureau and Xiangtan Military Division built the first home for retired college students in Hunan Province, focusing on conscription, military training, national defense education and voluntary service.
Liu Qijun said that in the next step, the school will closely rely on the platform of joint construction between the school and the local army, fully grasp the opportunity of joint construction, and earnestly do a good job in the service guarantee for retired college students to return to school, so that retired students can better adapt to the school environment and integrate into campus life; I hope that all students will cherish the opportunity, study hard, and repay the care and love of the troops and schools.
On behalf of Xiangtan Military Division, Huang Xianguo expressed heartfelt thanks to Xiangtan University for its long-term care and support for national defense and army building, and for the practical actions of the majority of retired students who are determined to strive to strengthen the army, and encouraged them to set a good example for retired soldiers in the new era and drive more outstanding students with excellent work style.
At present, Xiangtan University has nearly 100 retired students. After retiring and returning to campus, these students used their military expertise and national defense knowledge to actively participate in public welfare practices such as freshman training, national flag guard, conscription propaganda, and national defense safety education.
"I believe that retirement is only a transfer of the battlefield. Real soldiers, even if they take off their military uniforms, will still maintain their faith and courage." Liu Yanghua, a retired student and the School of Cyberspace Security of the School of Computer Science, said.
Maserati’s premium ability is super strong？ Thanks to the ＂little old man＂
[car home Cheku Culture] If I told you that Maserati has a strong premium ability, which is what we often call a "wealth management product", you would definitely think that I was ill. But this time it’s serious, Maserati’s premium ability is really hard! However, it is not a Maserati model, but a Trident Logo placed on a "little old man", and its value has doubled at once …
Recently, the fashion toy brand FINDING UNICORN’s hot IP FARMER BOB and Maserati jointly launched a racing series of blind boxes. The blind box of the cross-border joint name of the two brands is divided into six basic models and two hidden models. The basic models are racing enthusiasts, super-running collectors, legendary drivers, racing flag sprints, future pioneers and ranking starters. The small hidden model is called the championship and the big hidden model is the decisive game. Before we get to the point, let’s get to know FARMER BOB and its designer briefly.
JO YOUNG WOON, the designer of FARMER BOB, came from South Korea and graduated from Japan with a major in plastic arts and design. In 2013, she officially created the image of BOB. In 2016 and 2017, JO YOUNG WOON made her mark in TokyoDesign Festa. BOB, the protagonist in his works, is a farmer, but BOB’s modeling and accessories are not like traditional farmers, and everything is created at will according to the designer’s personal preference. BOB’s name comes from the designer’s favorite painter Bob Ross and reggae musician Bob Marley. Under the hungry marketing operation of looking for unicorns, after the development of four generations of blind boxes and many limited-edition dolls with different proportions, the FARMER BOB series has now rapidly grown into a wealth management IP…… …
> > FARMER BOB’s designer JO YOUNG WOON < <
FARMER BOB has always been famous for its simple design, and it is produced by the most primitive resin laminating method. Racing enthusiast BOB is the simplest one in this series. BOB’s signature beard is gray, with a white T-shirt with Maserati Trident Logo, and blue shorts with a pair of brown shoes on a white background. The design of racing enthusiasts is too simple, and even BOB doesn’t have any accessories in his hand. I believe that as a collector of BOB, he doesn’t want to draw this one. The design concept of racing enthusiasts is "extraordinary enthusiasm, with talent and persistence, can always achieve the beginning of a legend".
The design elements of the first ranked BOB are relatively rich. BOB with dark brown beard is dressed in a dark red shirt with blue and white stripes and shorts of the same color, with pure black shoes. This model is also equipped with a bear holding the No.1 honor card, and BOB has a medal accessory in his hand. BOB’s clothing color matching with the classic Maserati racing car painting is just right, and the rich accessories are believed to make BOB fans love it. In the poster, the Maserati Tipo 151/3 racing car in 1951 appeared beside racing enthusiasts.
> > 1951 Maserati Tipo 151/3 racing car < <
The race flag sprints BOB’s clothing color matching follows the blue and white painting of Maserati’s classic racing car, with a bear with the same clothing color matching and holding a black and white checkered flag. In the poster, the racing flag sprinter BOB stood next to a Maserati 300S car from 1956 to 1958. In the official video, the ranking starter BOB and the racing flag sprinter BOB drove their respective Tipo 151/3 and 300S cars for a straight-line acceleration race, and finally they didn’t see who crossed the line first …
> > 1960 Maserati300SRacing < <
Personally, the legendary driver BOB is a very unique one in this series. As the only BOB wearing a racing helmet in this series, the legendary driver perfectly restored the appearance of a racing driver in the 1960s. The clothing also uses Maserati’s classic blue and white color scheme, and besides Maserati Logo, there is also the number 5 on the coat. Behind the legendary driver BOB on the poster is a 1960 Maserati Tipo 61 racing car. Although the legendary driver doesn’t have any accessories, the unique dress can still add a lot of color to it.
> > 1960 Maserati Tipo 61 racing car < <
BOB, a super-running collector, is also a unique one in this series. His beard is different from other models. This beard has been used on several large dolls with extraordinary premium ability, such as King BOB, Gentleman and Poseidon. A dark blue suit with a gray tie is full of advanced feeling, and the button details of the Italian flag color scheme are full. The super-running collector BOB in the poster is not MC12 or MC20, but Levante, which seems to be a bit of a jump, but imagine the cross-border cooperation between the two brands, and it is logical for Maserati to push a wave of its own SUV.
BOB, the pioneer of the future, has the same clothes as BOB, who ranks first, but adopts a more sporty red and black color scheme. Different from the conventional details of BOB’s hand, the future pioneer BOB’s left hand is not hanging down and open (both hands are open for players to stuff props into their hands), but holding a Maserati wheel. Paired with the future pioneer BOB is Maserati’s Ghibli.
Finally, let’s take a look at the two hidden models of this joint racing series. Blind box hidden models usually adopt bolder designs, but the big hidden model (decisive game) and the small hidden model (championship) of Maserati racing series have not brought more surprises to players. Both hidden BOB’s chests have huge Maserati Logo, and the Italian flag tricolor and Maserati’s classic blue clothing color scheme are differentiated. If the biggest difference from the six regular models is the bear sitting in the championship trophy.
As the first joint work of Maserati and FARMER BOB, the size of the racing series BOB is 200%, the single price is 999 yuan, the whole box price is 5994 yuan (there are six models, and there is a certain chance to get hidden money). The joint racing series blind box is limited to 3,000 sets worldwide, 2,500 sets are sold in the flagship store of Looking for Unicorn Tmall, 20 sets are reserved by artists and 480 sets are reserved for other activities. In the racing series BOB, there are 151 big hides and 301 small hides.
More exciting videos are all on the car home video platform.
Previously, the pre-sale time of the whole box of 1,500 sets (six models) was 20:00, and each ID was limited to one set. However, when many BOB fans clicked into the snap-up page, it showed that the goods were sold out. In the next two days, the official flagship store will sell 3,000 separate models (a total of 1,000 sets) at 20:00, and each ID will be limited to two. It was also sold out in seconds for two consecutive days. After that, players denounced scalpers on major social and tide-playing platforms, and some players uploaded screenshots of their own snapping. Fast players entered the snapping page at 20:00:07, but failed to grab it. However, no matter how fast the hand is, it can’t compete with the "high technology" of the ox.
> > FARMER BOB’s first generation boyfriend series < <
Before the snap-up activity began, some players broke out. The whole set of snap-up quotation given by scalpers in the group was 70,000 yuan (the whole set of ontology was 5,994 yuan to be paid separately), which was enough to show that it was difficult for ordinary players to own it by hand. After the snap-up, just like the previous snap-up of limited edition FARMER BOB, the price of this Maserati co-branded FARMER BOB on a fish and a well-known tide-playing platform soared. The price of six regular models ranges from 5800 to 16000 yuan, the small hidden model ranges from 28000 to 37000 yuan, and the large hidden model ranges from 38000 to 50000 yuan.
Originally, a long-awaited snap-up activity for players was made by scalpers, and some players laughed at themselves. "Do I have to buy a Maserati to deserve BOB?" The reason why FARMER BOB quickly became the top IP in the tide-playing world has a lot to do with the hungry marketing of finding unicorns. Also because of the soaring price of this "little old man", many players who love it have chosen to retire.
> > FARMER BOB third generation color series < <
Maserati may never have thought that its Trident could have such a strong premium ability. It is not acceptable for ordinary people to buy a trendy game for thousands or even tens of thousands of yuan. Fortunately, the Maserati you can buy will not increase in price. The three Ghibli models on sale are equipped with 2.0T and 3.0T engines, and the price of new cars is 772,800 to 1,009,800 yuan. Car home’s used car platform offers honest cars at 655,000 to 828,000 yuan. The first year, the second year, and the third year are 85.46%, 73.89% and 62.32% respectively.
Let’s take a look at Maserati Levante. There are five models on sale, which are also equipped with 330 HP and 350 HP 2.0T and 3.0T V6 engines. In addition, the Levante Trofeo model is equipped with a 3.8T V8 engine with 581 horsepower, and of course the price is 1,915,800 yuan. The other four models are priced at 841,800 to 1,079,800 yuan. Because there are few sources of the 2022 Levante in car home used car platform, the 2021 model has more reference, and the price of "Honesty Car" is 729,900 to 1.06 million yuan. The rate of preservation in the first year was 81.4%, in the second year was 74.65%, and in the third year was 67.91%.
Conclusion:
The joint work of Maserati and FARMER BOB is not that Maserati has achieved FARMER BOB, but that Maserati has hitched a ride with FARMER BOB. Regardless of the sales volume of Maserati, this Italian car brand is extremely bold and avant-garde in the domestic cross-border field. Before, it was implanted in "Peace Elite", and this time it was strongly combined with Chaowan IP, which is believed to have contributed to Maserati’s influence in the Z generation. With excellent design and hungry marketing, FARMER BOB quickly seized the throne of "absolute wealth management products" for a long time. Looking for unicorn brand is also trying to promote several other tepid IPS by this marketing method, which has achieved initial results from the current market feedback. On the other hand, consumers have long scoffed at hunger marketing, and the same marketing method may have completely different effects in different fields. Finally, warm advice to everyone, no business, is the biggest harm to cattle. (Image from the network text car home Li Xiaopeng)
Ganyu： Fine construction and painting of beautiful scenery, sending spring breeze with green benefits to the people.
Since the beginning of spring, the District Housing and Construction Bureau has seized the favorable opportunity of good soil moisture and high planting survival rate in spring, concentrated factor resources, and vigorously and normally carried out green-benefiting actions in urban areas to create a beautiful spring in the city.
Highlight the greening and dressing up, and gather strength to create a characteristic green landscape. Around the upgrading and reconstruction of roads such as Xufu Road and Yudai Road, by changing the road section, new technology is adopted to implement rain and sewage diversion and strong and weak electricity pipeline projects, so as to protect and utilize the original road trees to the maximum extent; Taking public participation, expert argumentation, collective research and social supervision as an important basis for the implementation of municipal projects occupying road green space, strictly approving the transplantation of green seedlings, maintaining the ecological landscape benefits of the original roads, and showing the urban greenway network with "ecological diversity, rich landscape and convenient service". At the same time, highlight the coastal characteristics of fine plastic style. The Bureau comprehensively studies and systematically designs the functional zoning, spatial form, architectural style, traffic organization, slow-moving system, landscape gallery and the overall coastal image of the Bay Area along the coastal avenue, and exquisitely builds colorful nodes to string together the most beautiful coastal scenery in Jiangsu with a total length of 33 kilometers. Up to now, the landscape upgrading of Qindao Teana Area and Haitou Industrial Park, as well as the node construction of sculpture sketches, smart walking, characteristic towns and characteristic rural areas have been fully completed, which fully embodies the natural and humanistic characteristics of Ganyu coastal areas.
Highlight the benefit of the people and the convenience of the people, and describe the beautiful colors of the city with ingenuity. The Bureau has vigorously built a "park green space+"slow-moving system, insisted on inserting green in cracks, demolishing illegal buildings and changing waste land into green, and paid attention to "micro-transformation and fine upgrading" of small and micro-spaces such as street corners, old residential areas and "corner areas" in urban areas, and built 24 pocket parks with small area, full functions and strong characteristics according to local conditions and people’s needs; At the same time, the park squares such as Qingkou Ecological Park and Heanhu Wetland Park will be further transformed and upgraded, and infrastructure such as health trails and intelligent lighting monitoring will be added, as well as sports facilities along the river such as basketball courts and table tennis tables, which will connect the old and new cities, parks, public transport hubs, commercial blocks and residential quarters, forming a 10-minute service circle of park green space, allowing residents to go out 300 meters to see the green scenery and 500 meters to enter the park for fitness exercise. "In the past, I used to walk and play ball in the park. Now it is great to add healthy trails and these fitness equipment to exercise." Uncle Li, who is exercising on sports equipment in qinglong river Park, said happily.
The Bureau also combined the landscape design of green plants with the needs of urban landscaping, carefully designed and built green sculptures along the main roads, important nodes, park squares and other sections of the city, and built 31 flower borders along the forest, waterfront, island and roadside according to local conditions, beautifying the city with flowers and plants gardening, showing the landscape effect of flowers in three seasons and evergreen in four seasons, which comprehensively improved the quality of life of citizens.
Highlight fine management and protection, and show the beautiful scenery of the city for a long time. The Bureau strengthens fine management, divides it into 15 first-class grids and 53 second-class grids according to five park squares, 24 gardens, roads and riverside green spaces in the urban area, and defines the responsible person and keeper of each grid, so as to ensure the "three implementations" of personnel, responsibilities and tasks. "We deepen precision maintenance, pay attention to the combination of learning and training and inviting experts to guide, formulate standards, and manage and maintain them to ensure the realization of the goal of’ three modernizations and nine noes’." Wu Lihua, head of the Landscaping Management Section of the District Public Utilities Development Center, said. The bureau also pays attention to the intensive special supervision and examination, standardizes the formulation and implementation of the Measures for Assessment, Reward and Punishment of Green Space Maintenance Management in Ganyu City, organizes business departments to assess and score garden management enterprises every month, and introduces the Standardized Management and Maintenance Plan for Infrastructure Outside the Red Line of Urban Roads, which brings the landscaping outside the red line of urban primary and secondary roads into the scope of management and maintenance, further expanding the coverage of greening and maintenance.
In the next step, the District Housing and Urban-Rural Development Bureau will focus on the goal of "increasing green quantity, improving quality, adding color and fine management", take the development direction of building a "park city" with high quality, devote sufficient efforts to embroidery, continue to create the characteristic landscape of coastal cities, and strive to build a "beautiful tree, green grass, gorgeous flowers and comfortable" beautiful homeland for the citizens.
Do you understand these metaphors behind the touching of A Beautiful Life？
1905 movie network news As a classic in film history, it was released nationwide on January 3rd. After a lapse of 22 years, it was restored to the big screen by 4K, and many fans went to the cinema to relive Beautiful Life with the excitement of "lifetime".
"The most beautiful lies and smiles", the great father’s love in the film makes countless people cry; "Good morning, Princess", the encounter and love between Guido and Dora, the hero and heroine, is as beautiful as a fairy tale; "Twilight in the dark" and "Smile even if you are in a miserable world", A Beautiful Life has infected everyone who watches movies with such a strong optimism, telling everyone that "life is always beautiful anyway".
The warmest World War II movie commemorates the 75th anniversary of the victory of the anti-fascist war.
When it comes to movies about World War II, Life is Beautiful is undoubtedly the most special one. Guido, the leading actor, appeared as a joke, which even made people unable to believe that this was a movie about World War II. It is not bloody, cruel or violent. Those Nazi tortures were not shown by cameras, but were taken by his father Guido with a few jokes.
In order to protect his son’s childlike innocence, the father made up a 1000-point game in a concentration camp like purgatory. "Don’t cry, don’t look for mom, don’t clamor for snacks" are three rules of the game formulated by my father, and they are also the survival rules that my son Joshua needs to abide by in the concentration camp. This game is a gentle lie about the birth of the tragic world, and it is also commented by the audience that "if lies can be so beautiful, I would rather live in them".
From 1941 to 1945, it was a Jewish purgatory on earth. Nazi Germany committed genocide against nearly 6 million Jews, accounting for two-thirds of the total number of Jews in Europe at that time, including nearly 1.5 million children. As a Jewish director, roberto benigni presents such a cruel history in the film A Beautiful Life in a calm and even humorous way.
The white steed that Guido rode when he broke into the engagement party of "Princess" Dora was painted dazzling green by the Nazis. Little Joshua saw the sign "Jews and dogs are not allowed" hanging in front of the store, so Guido comforted him and said, "Tomorrow our bookstore will also hang the sign" No spiders and visigoths "… … The core of comedy is tragedy, and Guido uses a casual joke to make the audience remember the cruelty of war more. The year 2020 is also the 75th anniversary of the victory of the world anti-fascist war. The re-release of A Beautiful Life also makes us cherish the peaceful times in front of us.
The saddest comedy movie, life is always beautiful anyway.
The combination of war and comedy, two seemingly contradictory themes, has made this "great comedy" remembered by film history. Director Benigni used his special way to hide the cruelty of war in various details of the film, and shocked the audience in front of the screen in a casual way.
Guido, the hero, appeared because the car was out of control and wanted everyone to dodge, but he was mistaken for greeting everyone with Nazi gestures. No sooner had he arrived at his uncle’s house than he saw his uncle being pushed to the ground by radical Nazis. All the plots at the beginning of the film suggest that they are in the era of Nazi upsurge.
In the film, there is a German doctor who loves guessing puzzles, and he and Guido also became attached to each other because of puzzles. "The more things you have, the less you can see them — — Darkness "; "If anything mentions me, I will disappear — — Silence. " These two puzzles may be the best portrayal of the war. When Guido saw the doctor in the concentration camp, he pinned all his hopes of escaping from the misery on him, but the result was that the doctor was just crazy because of the mystery, and only lost was given to Guido.
When the son saw the sign "Jews and dogs are not allowed" in the street, the conversation with his father was also a classic paragraph of the film. Father Guido told Joshua, "Everyone has something he hates. You hate spiders, and I hate Visigoths. Our bookstore will hang the sign "No spiders and visigoths allowed" tomorrow. Such a painful history was thus resolved by roberto benigni in a humorous way. At the same time, it also indicates that the war has quietly arrived.
At the end of the film, when his son Joshua came out of the iron box and saw the tank, he excitedly shouted "We won!" . Yes, my father didn’t lie to him. They won the prize of this 1000-point game — — A real tank. Although the game is fake, the victory is real. The victory of the father and son also symbolizes the victory of the anti-fascist war and the victory of the people all over the world.
Central Meteorological Observatory： There is a risk of rainstorm in Shaanxi, Henan and Hubei in the next three days.
Cctv newsAccording to the Central Meteorological Observatory, it is estimated that in the next three days, Shaanxi, Henan, Hubei, Chongqing, Sichuan, Gansu and other places will have the risk of rainstorm disasters, and pay attention to possible flash floods and geological disasters, urban and rural waterlogging, floods in small and medium-sized rivers, farmland waterlogging, etc. Pay attention to the development trend and influence of typhoon "Little Dog".
Continuous rain in west China
On October 2, there was precipitation in West China, moderate to heavy rain in parts of Chongqing, northern Guizhou, southern Henan, most of Hubei and northern Hunan, and local heavy rain.
From the 4th, there will be another round of rainfall in central and southern Shaanxi, eastern Sichuan, Chongqing, western Guizhou, northwestern Hubei and western Henan. There will be moderate to heavy snow or sleet in central and eastern Qinghai and central and southern Gansu, and there will be heavy snow in the local area.
Typhoon Little Dog will move to the northwest.
Typhoon Koinu, the 14th typhoon this year, was upgraded from a strong tropical storm to a typhoon last night (1st). At 5 o’clock this morning (2nd), its center is located in the northwest Pacific Ocean about 790 kilometers south-east of Taiwan Province, China, which is 19.0 degrees north latitude and 127.8 degrees east longitude. The maximum wind force near the center is 13 (38m).
It is estimated that "Little Dog" will move to the northwest at a speed of about 10-15 kilometers per hour, and gradually approach to the east of Taiwan Province, and its intensity will gradually increase, with the strongest typhoon level or super typhoon level (15-16, 48-52 m/s). It will land on the southeast coast of Taiwan Province from the morning of the 5th to the morning, move to the west after landing, and enter the northeast of the South China Sea, and its intensity will gradually weaken.
Specific forecast for the next three days
From 08: 00 on October 2 to 08: 00 on October 3,There are moderate to heavy rains in parts of southeastern Tibet, southern Qinghai, Chongqing, northern Guizhou, southern Henan, most of Hubei, northern Hunan, northeastern Guangxi and northern Guangdong, among which there are heavy rains (50 ~ 70 mm) in southwestern Hubei and southeastern Chongqing. East of Taiwan Province and bashi channel, there will be 6-7 winds and 8 gusts increasing from 8 to 9 (see Figure 1).
Figure 1 National Precipitation Forecast Chart (08: 00 on October 2-08: 00 on October 3)
From 08: 00 on October 3 to 08: 00 on October 4,There are moderate to heavy rains in parts of southwestern Heilongjiang, eastern Liaoning, southeastern Tibet, eastern Qinghai, southeastern Gansu, south-central Shaanxi, northern Chongqing and northern Taiwan Province Island, among which there are heavy rains (50-95 mm) in parts of northern and eastern Taiwan Province Island. There are 4 ~ 6 winds in parts of southeastern Inner Mongolia and northern Tibet. There will be 6 ~ 7 winds and 8 gusts in the Bohai Sea, the Bohai Strait, most of the Yellow Sea and the northern part of the East China Sea, and 7 ~ 8 winds and 9 gusts in the southwestern part of the East China Sea. East of Taiwan Province, there will be 7-8 winds and 9-10 gusts, and 9-11 gusts (see Figure 2).
Figure 2 National Precipitation Forecast Chart (08: 00 on October 3-08: 00 on October 4)
From 08: 00 on October 4 to 08: 00 on October 5,There are moderate to heavy snow or sleet in parts of southeastern Tibet, central and eastern Qinghai, and central and southern Gansu, and there are local blizzards. There are moderate to heavy rains in parts of northern Heilongjiang, south-central Shaanxi, eastern Sichuan, Chongqing, western Guizhou, northwestern Hubei, western Henan and most of Taiwan Province Island, among which there are heavy rains or heavy rains (100-220 mm) in parts of eastern and southern Taiwan Province Island. There are 4 ~ 6 winds in parts of central Inner Mongolia, southwestern Heilongjiang and central Shandong. There will be 6 ~ 7 winds and 8 gusts in the Bohai Sea, the Bohai Strait, most of the Yellow Sea and the northern part of the East China Sea, and 7 ~ 8 winds and 9 gusts in the southwestern part of the East China Sea. There will be 12 ~ 14 winds and 15 gusts in the east of Taiwan Province, 10 ~ 12 winds and 13 gusts in the Taiwan Province Strait, and 11 ~ 12 winds and 13 gusts in bashi channel (see Figure 3).
Figure 3 National Precipitation Forecast Chart (08: 00 on October 4-08: 00 on October 5)
007： No Time to Die-This is the perfect ending of the daniel craig era.
Text | Ruiying
James Bond, the protagonist of the 007 series movies, is the code name of Ian Fleming’s novel. Since 1962, with the efforts of generations of directors, the omnipotent and charming 007 has become a hero image that is deeply rooted in the hearts of the people and has been sought after by thousands of fans all over the world. It has been more than 50 years since "Dr. 007" to "007: No Time to Die", which can be described as an enduring myth in film history.
The repeated performance of stories with the same narrative and the same character pattern did not cause aesthetic fatigue to the audience. On the contrary, its modular storyline and characters have become a model of spy movies. The success of the film lies not only in the thrilling spy war plot and perfect commercial operation, but also in the image positioning and packaging of the core character James Bond.
Bond’s image of perfect agent and perfect man has been deeply rooted in people’s hearts. It is the masculinity and cultural consciousness represented by Bond’s image that spread in the film media and are reproduced and reproduced in the audience’s consumption acceptance. Most of the stories of the 007 series movies will be integrated with personal emotional experiences. This time, No Time to Die is no exception. Its shock lies not in the complicated plot, but in the complex emotional connection. Family and love run through the whole movie.
In the film industry, the opening of the 007 series movies has always been regarded as a classic. A line of white dots moves in parallel on the screen. Subsequently, the dot was enlarged into a gun bore line and aimed at Bond in the picture. Bond pulled out his gun and shot at the camera. The picture trembled, and the color of blood immediately spread all over the screen. From the beginning of "Breaking the Quantum Crisis", the opening picture used CGI live-action transitions to intersperse the key elements and topics of the whole film, and this opening design has continued to become the experimental field of visual arts.
The creativity of the fusion of DNA and weapons in the film "No Time to Die" is not only in line with the important elements of this film, but also full of ingenious ideas. The design of every transition and element is dizzying. The theme song sung by popular musicians sounded in my ears. This time, Billy Alice became the youngest singer to sing the theme song of 007 series, but frankly speaking, this song is not as magnificent and atmospheric as the previous theme songs, but it is also in line with Bond’s mood in this movie.
one
Daniel Craig
Daniel craig is a movie star. He has always focused on his acting career. His open and determined personality makes him the best choice to play modern Bond. As the James Bond of the 21st century, his image in pierce brosnan’s curtain call works comes down in one continuous line, but they are not the same. When casino royale made its debut, he strangled a man in the bathroom. This scene was shot in black and white to show the shadow left in the agent’s heart. This complex heart is the unique personality of Bond played by daniel craig. "007: No Time to Die" will also be his farewell gift. After a two-year delay, can it bring Daniel’s 007 series to a successful conclusion?
Daniel craig’s last film 007 was full of twists and turns. After he finished Ghost Party with a serious foot injury, Daniel, like many other actors, rejected playing a role repeatedly to solidify his career, and Ghost Party was also Bond’s greatest rival. After Ghost Party was destroyed, he once thought Ghost Party was his last Bond film. Because he is not sure whether his body can support him to continue to be competent for this role.
Although Daniel also experienced fatigue and doubt during his playing Bond, fifteen years as the experience of playing Bond’s career can’t help but make people feel sad when they really come to say goodbye. Perhaps the film didn’t become a stunning work if it was evaluated in the film history, but as a farewell work played by Daniel as Bond, people have seen Daniel’s sincere feelings and love for the 007 series. Daniel was not intoxicated with the fame and benefits that the role brought him, but chose to use a work to let him and Bond leave the role on the screen, so he needed to put an end to the story and give every clue in "No Time to Die".
So how to say goodbye to the audience is the ultimate reason for the birth of this film, and it is also the most important problem in this film. This film is Daniel’s most tender and personal farewell to the role of Bond and the audience, and it is also the most thoughtful and sincere interpretation of this series.
From the perspective of Bond’s own mental journey, from the beginning of Bond’s conceit and true feelings in casino royale, to the mission of Breaking the Quantum Crisis with personal revenge belief, the questioning of organization and system in Breaking the Sky, and the righteous brothers and villains in Ghost Party made him have to face his past again. If you look at the movie "Too busy to die" from this angle, it will make you full of emotion.
two
The Glorious Return of aston martin D85
Thanks to director cary fukunaga, the experience of "No Time to Die" is shorter than the actual film length. The film has a lively rhythm, especially in the opening segment full of suspense, and new concepts are introduced at every important turning point. It seems that this film is very good, with an Italian wide-angle lens in sepia tone; There is also Norway, where the cold is coming through the screen, and a stimulating forest chase in the thick fog. The viewing experience is similar to a thriller movie. There are some superb and powerful action scenes in this film, especially a series of classic car chases. Then this is inseparable from the aston martin D85 sports car which has a close relationship with Bond.
Daniel craig made his debut as Bond in casino royale, and aston martin D85 sports car appeared with him. Through this film, the audience will understand how Agent 007 had an indissoluble bond with this sports car at first. The audience once again witnessed the elegant demeanour of Aston Martin D85 sports car in "Awning", especially in the decisive battle of Awning Manor. Now, it has returned to glory in the film "Too Busy to Die". The film started with the plot of the ending of Ghost Party, with Bond and Madeleine driving this famous sports car on the coastal road in Italy as the opening. Start his happy retirement, but how can the good times last? The stronger the happy sunshine, the more obvious the shadow of the two people. Bond’s hard-won future was shattered by the ghost party.
Then an unforgettable chase scene was staged. The chase was initiated by Ghost Party agents, who drove a 1996 Evoluzione, the president of Masalati, a 2007 Lancia THesis, two Jaguar XFs and three triumph motorcycles, one of which was driven by the villain Primo.
Bond drove a D85 sports car through the winding roads in matera, and laid a long string of small mines in the dark compartment under the trunk of the car, which were scattered on the rear roads. When Bond was desperate, he flipped the switch of the central console, and the headlights of the sports car immediately rose out of a pair of mini-guns. He controlled the sports car to rotate 360 degrees and fired wildly. While the enemy was hiding around, he used the exhaust pipe to release a smoke screen to escape.
In order to shoot this set of shots, the film creators used two classic D85 sports cars with the same appearance. In order to shoot a large number of close-ups of Bond and Madeleine when they got in and out of the sports car, the creators used EON’s own car, which had appeared in several previous 007 series films, including "Breaking the Sky" and "Ghost Party". All the special effects shots were completed by eight D85 replicas specially made by Aston Martin team for this shooting.
As Bond’s car, the wonderful performance of Aston Martin D85 in "No Time to Die" dazzled the audience, and its elegant demeanor was definitely a grand visual feast for our audience. Agents who are popular all over the world once again fight side by side with famous sports cars. Director cary fukunaga’s scheduling of this classic sports car also makes the tacit understanding between James Bond and his car almost unparalleled in the film industry.
three
Rami Malek
Today’s commercial films, the role of villains has emerged one after another. In the film, Safin, the villain played by rami malek, tries to create difficulties for Bond. In the end, Safin will understand that his childhood experiences led to his cruel personality in the future, and this behavior was rooted in his heart when he was young. He lost his childlike innocence at an early age, and his distorted personality made it difficult for him to judge right from wrong.
Although the villain in each Bond film has its own aura, compared with the villain’s motivation and complex composition in "Breaking the Sky", the villain in "Too busy to die" can’t form its own unique temperament and charm. He tried to make the character more human so as to resonate with the audience. Obviously, sometimes the audience doesn’t want to resonate with a villain.
Rami malek is trying to shape the villain’s anti-social villain image, which has no love for the world. However, the routine motivation of too much revenge still fails to make this seemingly hidden villain more terrible and profound than the Ghost Party. For a hero with a complicated personality like Bond, it needs a complicated villain to play the opposite role. However, the spiral contrast between the positive and negative aspects on the surface ignores the deepening of the inner drama of the villain, so that the impression left to the audience is only a very bad and strong villain, but that’s all.
This deficiency is exposed in the dialogue game between Safin and Bond. The scene layout design of this scene incorporates Japanese elements, and the two men sit on their knees across the short desktop and have a long talk. The actual conversation content is precisely because the motives created by the villains are so weak that the spiritual game between the pros and cons that could have sunk has become a bit dull. This scene is also director cary fukunaga’s best long line scheduling.
four
New agent 007
This time, the 007 series "No Time to Die" has also injected fresh vitality, that is, Naomi played by Rushner Lynch. This role once again proves that the 007 series movies like strong and capable women. As one of the few women in the MI6 and 00 spy projects, Lynch is well aware of the importance and potential influence of this role. The audience can also see the image and strength of contemporary women from different angles and levels through the female characters in the film.
In the film, Bond resigned from MI6 and returned to Jamaica to enjoy a retired life. At the same time, Nomi, a new 007 agent, entered MI6 to hold an important position, and the intersection with his former colleague Bond began wonderfully.
When Naomi and Bond first met in Jamaica, they were deadlocked because of differences of opinion. Naomi likes to make fun of Bond’s age to make him unhappy, because she has something that Bond doesn’t have: she can receive orthodox new training at a young age, is equipped with novel weapons, and has a close relationship with M. As an upgraded version of Bond, it is still full of challenges for her to reach the level of Bond.
The role of Nomi is strong, wise, witty and brave. Although Nomi and Bond have occasional differences, they combine the two blades to form a strong team. Because they know how to quickly enter the combat state and make full use of their various advantages to complete the task. But when they cooperate with each other, they are very interesting partners, and it seems that they are a couple who are a little disobedient. In the film, Naomi controls the latest equipment and Bond sits behind her. Although this scene is brilliant, it also marks the coming of Naomi’s era to some extent.
five
Contemporary art wonders
At the end of the film, the missile exploded and fell like a meteor, symbolizing Daniel’s new century Bond series, which turned to the last page where he was. Bond can finally unload all the burdens and fatigue, making the code 007 more meaningful because of James Bond.
The 007 series movies have been expanding their influence for decades, and each film is related to its specific social and historical environment. There are many ways of film construction based on narratology, feminism, Orientalism, semiotics and other theories. It embodies the narrative style aimed at audience acceptance, the world view centered on male perspective and the cultural communication centered on western cultural value system.
It is not difficult to find that it has certain narrative modes, namely, the establishment of a body narrative mode of "civilization" and "barbarism", the heroic narrative mode of "meeting the enemy" repeatedly but always ending in "victory" and the role gender narrative of "beauty" and "hero" collocation. These patterns are constantly adjusted in the application, which does not make the audience feel bored. On the contrary, these repetitive and innovative routines make the audience excited by familiarity. This is one of the reasons why the 007 series movies can still be invincible in thriller, action, family and spy movies, even though they constantly imitate themselves and bear certain ideological shortcomings.
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Please come to Shanghai and take the subway： product analysis of Metro Metropolis
Shanghai Metro has been able to use the APP directly without a bus card. What’s so special about this APP?
Since January 20, 2018, the whole network of Shanghai Metro has tried to scan the code and pass the gate. It is no longer afraid to take the subway without change and forget to bring the bus card. The scanned QR code is neither Alipay nor WeChat, but an APP called Metro Metropolis.
During the week of operation, people wearing red vests and Yi Labao can already be seen in subway stations, and more and more passengers are using them. For this change that is closely related to travel, curious babies naturally want to know more about it.
Let’s talk about the pioneer of "off-card" pit stop: NFC.
Before Metro was launched, Shanghai Metro was not the only way to get in and out of the station. In addition to bus cards, we can also see many passengers smartly taking out their mobile phones, smart watches and other equipment to enter the station.
I have to mention NFC here. Mobile phones and smart watches that can be swiped into the station are all card simulation modes using NFC technology. The simple understanding is that the device will record the magnetic core information of the bus card when it is tied, and the device is an analog card when it is used.
The efficiency of entering the station is comparable to that of a real bus card, but its limitations are also fatal-only some Android phones are supported. Apple’s mobile phone has actually had NFC function since the iPhone6, but Apple only opened this function for its own Apple Pay, but it also continued its style; Therefore, NFC has lost half of its territory congenitally, and naturally it has been tepid.
"Scan code" is the magic weapon to be compatible with mobile phone operating system.
With the promotion of scanning code payment by Alipay and WeChat, users have become accustomed to scanning code, and the mass base is quite strong. Indeed, the development of mobile payment in China is no worse than anywhere else in the world. The most important thing is that the hardware limitation of code scanning is not as high as NFC, which can basically cover all subway passengers.
Accurate passenger travel data
Scanning the code into the station is undoubtedly a good thing for passengers, and there is another choice, especially for passengers who easily forget their cards and often lose them. However, it seems unreasonable for Shanghai Metro officials to make great efforts to upgrade the gates and bear the extra operation and maintenance costs only from the convenience of passengers-or because Hangzhou next door supports scanning code to buy tickets and scan code to enter the station, and Shanghai, as a first-tier city, has been left behind too much, and it is hard to face.
Of course, there is no way to guess the specific reasons, but accurate passenger travel data is a scarce wealth.
When using the bus card, the subway company also holds the travel data, but all available data are partial, such as which platform has a large passenger flow and which route has a large passenger flow. According to the personal data of passengers, there are actually related records, such as the frequency of this user taking the subway, the route he often takes, and the time of commuting. However, because the bus card is anonymous, it is impossible to attribute these data to a certain user, let alone the user who triggered this part.
When users start to scan the code and enter the station, all this changes, and the data can be accurately corresponding to a passenger; Perhaps this part of the data can’t be used for the time being, but it is a scarce wealth for smart travel and smart city construction in the future.
Scanning code is a good thing, but why should there be a "Metro Metropolis"? Why not use Alipay or WeChat directly? This is also a question of many people. Obviously, using Alipay has a better experience for passengers. In view of the installed capacity of Alipay, there is no need to worry that users need to download an APP again when using it.
Besides Alipay, there are WeChat and UnionPay.
When Shanghai promoted the matter of scanning code and taking the subway, it was impossible not to consider Alipay at all, but if you think about it carefully, there are WeChat and UnionPay. Do you need compatibility? After all, Shanghai is not Hangzhou, so it is impossible to bet on the Alipay family. If you scan the code and take the subway in Alipay now, the current ticketing system and gate equipment are bound to be reformed. When you access WeChat or UnionPay in the future, you will face the possibility of repeated reforms. Why don’t official website Metro make its own Metro Metropolis APP, establish its own platform, and unify the specifications, so that no matter whether it is connected by WeChat or other manufacturers in the future, there is no need to make additional transformation. This is actually a long-term plan.
Who is the subject and who is the entrance of traffic?
Who is the subject. If Shanghai Metro opens the boarding code function on Alipay APP, the answer to this question will be vague, and scanning the code to ride will become a function of Alipay, which will contribute to Alipay’s market share and stability in Shanghai, and the entrance of user traffic will also be concentrated on Alipay APP. Shanghai Metro won’t do this, thus losing its initiative and future bargaining power.
Moreover, the installed capacity of Shanghai Metro’s own official APP has been very small, and it is not suitable for commercial advertisements. You can just take a ride to promote the function of scanning code and increase the download volume of "Metro Metropolis". After traffic, putting some advertisements can also be regarded as a means of profit.
Travel data
If the user completes the whole process of scanning the code on Alipay APP, all the user data will remain in Alipay. The accurate user travel data that the subway official has always wanted, as well as the reach of users in the future, is a fantasy.
Indeed, we found that the scope of cooperation between Metro Metropolis and Alipay and UnionPay is limited to providing users with real-name authentication capabilities and payment capabilities.
For various reasons, Shanghai Metro chose to build its own APP, but their experience and technical strength are far less than those of professional Internet companies in making applications.
Here are a few cases:
"Oh, my God, why do you have to turn on Bluetooth?"
Among them, the most talked about is to turn on Bluetooth. Indeed, when our "Metro Metropolis" APP scans the code, it must turn on Bluetooth. Why? The direct reason is that official website chose the self-built APP, and the fundamental reason is that the QR code can only interact in one direction, and the APP can’t get any information through the QR code. The passenger’s fare calculation is done independently by APP. If APP can’t get the location of the station, it can’t calculate the fare at all.
In order to solve this problem, Shanghai Metro has also spent a lot of effort. Through a series of problems with companies, it has launched the technology of "Double Offline BLE Bluetooth Write-back of QR code", and the story of "Double Offline" is left to the next node, saying that "Bluetooth Write-back" is actually a means for subway gates to inform APP passengers of the information of getting in and out of the station. The general process is as follows:
- The mobile phone generates a two-dimensional code (including the user’s id, mobile phone Bluetooth address and other related information).
- The gate reads the QR code information and sends it to the controller.
- The controller on the gate calls the Bluetooth module of the mobile phone.
- The mobile phone Bluetooth establishes communication with the gate controller, and writes back relevant information (information of the subway station, arrival time, etc.).
- The gate is released.
Under normal circumstances, the above interaction process needs to be completed within half a second.
So, you must turn on Bluetooth. Why don’t you turn on Bluetooth when Alipay shows the QR code for payment, because nothing will be written back at all during the payment process. After the merchant scans the code, it has nothing to do with the QR code, and the user Alipay only receives the follow-up notice.
The impact of this technology:
- The existence of Bluetooth write-back technology also prevents criminals from taking my QR code screenshot to ride.
- Due to the problem of Bluetooth adaptation, subway officials have listed a list of unsupported mobile phone models. Many mobile phone manufacturers have castrated the Bluetooth function, so this kind of mobile phone is not in the support list.
"We are really thinking about passengers. If you don’t believe me, look at our dual offline technology."
In the real use process, some users will still stand in front of the gate and connect to the internet, then open the APP and bring up the QR code page. In fact, as long as the QR code is loaded, there is no need to connect to the internet for future refreshing. This point also fully considers the user’s usage scenarios. The signal in the subway is always unstable. If users are required to connect to the Internet during the process of opening or refreshing the QR code, it will greatly affect the user experience.
Conflict with NFC
Because the newly modified gate supports bus cards, NFC devices and code scanning devices at the same time, if a smart phone has NFC turned on and Metro Metropolis installed at the same time, it will be difficult to identify the gate, and it is obvious that passengers want to use Metro Metropolis. As a result, NFC may work because of the wrong approach posture, leading to the success of swiping the card. Because of this, the Android version of Metro Metropolis requires passengers to turn off the NFC function during the activation process. But in the long run, when the subsidy for "Metro Metropolis" ends, I think passengers may close the "Metro Metropolis". After all, NFC swipes cards faster and can take public transportation.
"Where did you put our bus passengers?"
From the above introduction, we can feel that Shanghai Metro has completely abandoned the bus card in this mode. There is no need to use the bus card in the whole process, but the good thing is half done. When passengers take the bus, they can’t use the "Metro Metropolis". At this time, they can only take out the bus card honestly, and after swiping the card, they find that the concessions for subway bus transfer are gone. Passengers are definitely unhappy. After all, there are not a few passengers who transfer between subway and bus during commuting. These users are destined not to become deep users of "Metro Metropolis".
I have also experienced the "metro Metropolis" many times recently, but I have never chosen to use it during the morning rush hour, or I quietly turned out my bus card and quickly passed the gate.
Product experience:
- The stability of the APP: Many people have reported that after the code scanning is successful, the gate will not be released at all.
- Number of gates: Now it seems that there are two gates at the entrance and exit of each platform to support code scanning. The number is still small. During the peak period, there was a queue in front of the code scanning gate, but the ordinary gate was unimpeded.
- There is a single type of gate: in addition to ordinary gates, there is also a large baggage gate, and there is no large baggage gate that supports code scanning at present.
- Efficiency of passing the gate: scanning code is faster than NFC, and faster than swiping the card. If someone opens the APP in front of you in the morning rush hour, it’s not enough to brush it a few times. You must want to kick him to death in your heart, but he is also in a hurry.
Brief analysis of product positioning;
The people who take the subway are roughly divided into permanent residents and tourists.
If permanent residents often take the subway, they will definitely get a bus card, which is faster than you. If the monthly consumption quota reaches a certain limit, there will be a discount, and there will be a discount for transferring to the bus.
Tourists certainly don’t understand and don’t want to understand "metro Metropolis". It seems that a one-day subway ticket is more suitable for them.
At least for now, regardless of existing subsidies. I think the bus card is better than "metro Metropolis", both in terms of convenience and economy.
This analysis has not yet involved the design of other product functions and the interaction with related pages. Wait until the user is stable, and after several iterations, do another analysis.
This article was originally published by @ Original Dream. Everyone is a product manager. Reprinting is prohibited without permission.
The title map comes from Unsplash and is based on CC0 protocol.
Original Xiaomi SU7 Ultra owners get compensation： What is the sincerity of 5000 points plus car washing machine after canceling OTA？
Recently, a news in the field has aroused widespread concern. It is reported that some owners of Xiaomi models found a new function called "lap time assessment in ranking mode" when receiving the update of Xiaomi HyperOS system. This function claims that if the owner can achieve the officially recommended lap time on the designated track, he can unlock the ranking mode.
This news quickly fermented on the Internet, which triggered heated discussions and doubts among car owners. However, the situation quickly reversed, and many car owners confirmed that Xiaomi had cancelled this OTA update.
In the face of this storm, Xiaomi officially responded quickly. They said that the company has always been committed to establishing good relations with users and attaches great importance to users’ feedback and interests. In the future, before OTA push, we will strengthen communication and forecast with users to ensure the transparency of information and users’ right to know.
According to a car owner of Xiaomi SU7 Ultra, Xiaomi’s sales staff has contacted him actively, apologizing for the incident and offering a car wash machine and points as compensation. The owner said that although the track mode is not used frequently for him personally, he still appreciates Xiaomi’s positive response and compensation measures.
"I think Xiaomi’s handling of this incident is very sincere," the owner said. "They plan to launch a new version of the car machine within 4-6 weeks, and provide 5000 points and car washing machines as compensation for the owners who are locked in power. You can also enjoy the service of free pick-up and delivery of cars to upgrade new cars. "
This incident not only tested Xiaomi’s crisis handling ability in dealing with emergencies, but also highlighted the importance of user feedback to enterprises again. Xiaomi’s quick response and positive compensation measures have undoubtedly alleviated the dissatisfaction of car owners to some extent.
However, different car owners have different views on this incident. Some car owners think that Xiaomi’s compensation measures are sincere enough, while others hope that Xiaomi can pay more attention to the actual needs and experiences of users in future product updates.
