Xinhua News Agency, Beijing, June 19th Title: Perspective of the National Development and Reform Commission’s Early Warning of Pig Price

　　Xinhua News Agency "Xinhua Viewpoint" reporters Liu Kaixiong, Yu Wenjing, Zhou Mian and Zou Mingzhong

　　On the 15th, the National Bureau of Statistics released the market price changes of important means of production in the circulation field in the first half of June 2021. The current price of live pigs was 15.8 yuan/kg, which was nearly 60% lower than that of 36.8 yuan/kg in the first half of January.

　　On the 16th, the National Development and Reform Commission issued a three-level warning for the excessive drop in the price of live pigs, prompting farms (households) to make scientific arrangements for production and management decisions and keep the production capacity of live pigs at a reasonable level.

　　The amount of slaughter has risen sharply, and supply exceeds demand to lower the price of pork.

　　The reporter learned in a large supermarket chain in Beijing that the price of fine pork belly has dropped from nearly 40 yuan to 23 yuan at the beginning of the year, and the price of rear hip tip has also dropped from more than 30 yuan per catty to 16 yuan today.

　　"Pork prices have been falling this year, especially in March and April." The supermarket meat salesman said: "The current price is at the beginning of the year, and I can’t even think about it."

　　Why did the price of pork fall so much? According to the National Development and Reform Commission, the price of live pigs has been declining recently due to the combined effects of concentrated slaughter of large-weight pigs, increased imports of frozen pork and weak seasonal demand.

　　"The sharp increase in pig slaughter is the core factor, mainly due to the rapid recovery of pig production capacity during the year and the low slaughter in the same period last year." Galaxy futures pig researcher Taokit Chen is saying.

　　"In a word, there are more pigs currently being slaughtered." Wu Shenshu, director of the Animal Husbandry and Veterinary Department of Hunan Provincial Department of Agriculture and Rural Affairs, said that as of the end of April this year, there were more than 15 million pigs slaughtered in Hunan Province, which not only increased by about 30% year-on-year, but also increased for 19 consecutive months.

　　The Animal Husbandry Development Department of Liaoning Provincial Department of Agriculture and Rural Affairs recently said in an interview that it is estimated that there were 15.6 million live pigs in Liaoning Province in the first five months, a year-on-year increase of 30%; 10.96 million pigs were slaughtered, a year-on-year increase of 25%; The output of pork was 950,000 tons, a year-on-year increase of 25%.

　　The investment in aquaculture has increased and the production capacity has expanded rapidly.

　　In the investigation, the reporter found that in the first two years, affected by the African swine fever epidemic, the domestic pig slaughter and stock decreased significantly, which boosted the domestic pork price and brought high profits to the aquaculture industry. At the same time, local governments have taken corresponding measures to support the construction of modern farms in order to ensure the stable price of pork supply. In this context, large-scale enterprises have rapidly expanded their production capacity and newly expanded their farms.

　　Wu Shenshu introduced that in Hunan alone, since September 2019, 926 farms with a scale of more than 10,000 heads have been newly expanded, and 482 have been put into operation.

　　"Now the spot price of live pigs is close to the cost line of autotrophic breeding of leading enterprises." Li Qiang, deputy general manager of Xinhu Futures, believes that the expansion of large-scale aquaculture enterprises in the early stage has led to the continuous release of pig production capacity.

　　In addition, a set of data from China Feed Industry Association can also confirm the rapid recovery of pig production capacity. From January to April this year, the total national feed output was 88.46 million tons, up 20.1% year-on-year. Among them, the output of pig feed was 41.17 million tons, up 74.2% year-on-year; The output of egg poultry, meat poultry and aquatic feed decreased year-on-year.

　　Liu Pingyun, dean of the Zhongnan Branch of Nanjing Design Institute of the Ministry of Agriculture and Rural Affairs, said that pigs are now raised by science and technology, and the cost of various inputs is high. At present, the starting price of a pig farm with a normal scale (5,000 sows) is 60 million yuan.

　　"It is only after seeing the high profits of the aquaculture industry that capital will enter the market." An interviewed expert said.

　　All parties actively respond to keep the market running smoothly.

　　"With the continuous recovery of pig production capacity, the downward phase of the current pig cycle has arrived. Although there will be a short-term rebound in the future, the overall weak pattern is difficult to change." Lv Pin, a pig researcher at Everbright Futures, said.

　　The decline in pork prices has temporarily benefited ordinary consumers, but the early warning issued by the National Development and Reform Commission on the production side has aroused great concern. Now, the market is beginning to worry that the enthusiasm of aquaculture enterprises will be hit, which will affect the pork supply and meat price stability for a longer period of time.

　　Pig breeding enterprises have stood at the critical point of breakeven.

　　Xiong Lianqiu, the chairman of Hunan Xiangtan Kexing Ecological Agriculture Co., Ltd., calculated an account for the reporter: the comprehensive cost shared by each fertile sow has reached as high as 20,000 yuan, and the various costs that a fat pig needs to share per kilogram of meat on average have also risen to 8.5 yuan.

　　Mu Yuan, the largest listed company in the pig breeding industry, said recently that it needs to improve talent management and capital reserve to prepare for the coming of winter in the industry.

　　On June 9th, the National Development and Reform Commission, together with other departments, jointly issued the "Pre-plan for Improving the Regulation Mechanism of Government Pork Reserves to Ensure Supply and Stabilize Prices in the Pork Market", aiming at strengthening the regulation of government pork reserves. Subsequently, the National Development and Reform Commission proposed that it would pay close attention to the trend of pig production and market price with relevant departments, conscientiously organize and implement the plan, and timely carry out reserve adjustment to promote the smooth operation of the pig market.

　　The Ministry of Agriculture and Rural Affairs said that the next step will be to strengthen production and market monitoring with relevant departments, release information in a timely manner, and guide pig farmers to rationally arrange production rhythm; Do a good job in the prevention and control of African swine fever normalization and consolidate the results of pig production recovery; Taking the change rate of fertile sows as the core regulation index, we will promote the establishment of a regulation mechanism to stabilize the production capacity of pigs and prevent the recurrence of large fluctuations; Accelerate the transformation and upgrading of the pig industry and promote the high-quality development of the pig industry.

　　All parties in the market are also actively taking action. Since the beginning of this year, a number of futures companies have taken the initiative to tailor the risk management plan for breeding enterprises in combination with pig futures. For example, Guangfa Futures and Dadi Insurance jointly provide futures price insurance for more than 6,100 pigs in Yunyang County, Chongqing in the form of "insurance+futures". 30% of the project premium is subsidized by Yunyang county government, 50% is paid by futures companies, and the proportion of farmers paying premiums is only 20%.

　　Cctv news"Wash your hands before and after meals" is a well-known health habit. In restaurants, shopping malls and other places, people often use hand dryers to dry their hands. Recently, however, researchers from Europe have tested hand dryers in three hospitals. They found that this machine, which seems to blow-dry hands and kill bacteria, turned out to be the chief culprit in spreading bacteria.

　　This is a photo of a hand-dried cell phone irradiated by ultraviolet light. It can be seen that bacteria are everywhere inside the hand-dried cell phone and even spread to the wall. The researchers said that, by comparison, the number of bacteria in toilets using hand dryers was three times higher than those using paper towels.

　　A reporter from British Sky News used a special ultraviolet lamp to test the bacteria near the hand dryer.

　　A professor from the University of Leeds in the United Kingdom said that once people touch dry cell phones with bacteria, they are at risk of catching diseases.

　　The researchers suggest that after washing hands, drying hands with paper towels can reduce the spread of bacteria and reduce the possibility of cross-infection.

"Speak English fluently" is an oral English learning application that combines innovative oral English teaching concepts with cutting-edge voice assessment technology, and it is a software designed to make you speak English. The article is mainly aimed at the product analysis report of fluent English speaking. Let’s take a look ~

According to the "White Paper on Online Foreign Language Education for Adults in China in 2017" released by the well-known third-party research institution iResearch on Hujiang, the largest Internet learning platform in the United Nations, it can be known that online education in China in 2017 is in a transitional stage of initial maturity.

In 2017, the market size of online language education in China is expected to reach 37.56 billion yuan, and the number of users will exceed 26 million. In the future, the market size and user size of online language education will continue to grow, but the growth rate will gradually decrease. It is expected that the market size will reach 52.35 billion yuan in 2019.

According to iResearch, the growth of online language education market is mainly influenced by several factors:

1. The course is easy to be standardized and reproducible, which is conducive to reducing costs;
2. The recognition of online education users is increasing, and interactive learning with foreign teachers can create real-time usage scenarios, improve language usage and attract more users;
3. The digitalization of users’ learning behavior has been further improved, emerging technologies such as artificial intelligence have been continuously combined with online education, and personalized learning has been gradually realized;
4. Differentiated products in the online language education segmentation field are more abundant, and more traditional offline education enterprises are accelerating their online transformation.

According to the Baidu index search for "English Fluency", it can be found that from December 6, 2017 to June 3, 2018, the average number of daily searches for this APP nationwide reached.1712Time. In the search results in English, the daily average is7067Fluent English speaking accounts for as much as English search.24.23%That is, almost every four people search for English, and one is searching for English to speak fluently.

There may be the following reasons for this effect:

1. Its own marketing promotion is better;
2. The quality of its own products is relatively good, forming a word of mouth.

In addition, according to the iResearch APP search index, it can be found that the number of independent devices in April 2018 reached 3.65 million.

Since June 2017, the number of independent devices has also been on the rise. And from the data of iResearch, we can know that fluent in English has been in the fifth position in language education since October 2017.

From the monthly total effectiveness, it can often be seen that it has been steadily rising since June 2017. Effective and continuous growth shows that the product creates useful value for users, and users will use the APP for a long time, which also shows that the content quality of fluent English is relatively high.

Fluency in English is an English teaching APP that uses artificial intelligence technology for English learners to speak English anytime and anywhere. The product concept is "Make you can’t help but speak English".

(1) Gender
Female users are 62.20%, while male users are only 37.8%. Female users occupy the main part, which may be caused by women’s stronger interest in English learning and stronger desire to learn English.

(2) Age

The age distribution is mainly under 30 years old, accounting for a total of 76.5%, which also shows that the whole English learning users are younger.

Looking at the age distribution from Baidu’s search index, we will find that most people are over 30, but not many people are under 30.

At first glance, it seems contradictory, but think about it carefully. Why is it that the search age group is mainly over 30 years old, while the actual users are mainly under 30 years old?

From the two age distribution maps, we can find that: mainlyThis phenomenon is caused by the uneven distribution of people under the age of 20.I think the possible reasons are as follows:

1. When the products are promoted, they are mainly aimed at parents. Parents have more opportunities to speak English fluently and pay for their children to learn English.
2. Parents actively search for good English learning tools for their children.
3. Students use the product, and the learning effect is good, which has formed a word of mouth among parents, so the number of parents’ searches has increased, and the opportunities for their children to use it have increased.

Looking for applications from parents’ search, children think about using App, and this age distribution coincides.

(3) geographical distribution
From the geographical distribution, we can see that Guangdong Province is the main province, accounting for 11.18%, while the utilization rate in Shanghai is actuallyOnly 3.23%. I feel a little strange about this, because I am fluent in saying that the company is in Shanghai, and the publicity and communication of general companies in the local area have higher priority.

Therefore, the publicity coverage in Shanghai should be broader and more comprehensive. In the case of good content quality, more users should be reached and more users should be normal.

Of course, this does not rule out the possibility that Shanghai students have strong English ability and there is no need to use tools to learn.

On the whole, there are relatively few users outside the whole user group in northwest China, such as Tibet and Xinjiang, which may be caused by two aspects:

1. The development of education in this area is slow, people’s learning can’t keep up, and the concept of learning English is far from each other.
2. For the product strategy, it may not be involved in the publicity and communication in these areas at present.

• User type 1:English beginners. Li Lei, male, 7-year-old, a student, is a beginner who has just come into contact with English. In order to let their children form a good habit of learning English since childhood, parents hope to have an application to accompany their children and guide them to learn correctly.
• User type 2:English test taker. Zhang Yuqiong, female, 22 years old, a junior, has been studying English, preparing for CET 4 and CET4,6 and preparing for the TOEFL test abroad later, hoping that there will be an application that will keep her going and get good feedback;
• User type 3:Job demanders. Liu Yi, male, 27 years old, has worked for 3 years. In the IT Internet industry, the company has an opportunity to go abroad for further study, which requires that it must be able to communicate in English, so I hope I can learn English better in the trivial time of commuting.
• User type 4:English lovers. Sun Xiang, female, 22 years old, is an English lover. She usually likes to watch American TV series, but she can’t understand the original character, so she can’t deeply experience the hero’s emotions. She also likes to travel, and especially hopes to travel abroad alone. I want to accumulate English learning slowly and improve my oral English ability in my usual time.

The business model canvas of fluent English is divided into 9 parts:

(1) Product valueProvide fun, interesting and effective oral learning methods, and provide personalized content and plans for each user. The value part of the product is the core of the whole business model, and it is the key to determine whether the whole English fluency can gain benefits. Good product value will eventually form word of mouth and eventually turn into benefits.

(2) Users:Product user groups are mainly four types of users drawn from user portraits.

(3) Channels:How products reach users. Products can reach users through PC official website, advertisements, major application searches, and sharing on social platforms such as WeChat, QQ and Weibo.

(4) Customer relationship:Good customer relationship can make users who speak English fluently experience the value of products, and it is easier for users to bring benefits when they feel that they can bring value. Fluent English speaking and passingIncentive learning mechanismGuide users to learn.

domestic consumer

Experience the diamond class by sharing and logging in continuously, which has two advantages.

• Let users better experience the value brought by products, so as to increase the opportunity of paid learning.
• Increased product promotion and sharing through social platforms have brought new traffic to products, and so on, making more and more users and more benefits.

Paying user

Mainly provide three mechanisms:

1. Scholarship mechanism, to achieve the length of study and study scores, you can get scholarships.
2. Guarantee to upgrade the three-level learning mechanism and reach a certain length of study, and the product guarantee will be upgraded by three levels.
3. Through the punch-in mechanism, sharing publicity to give away paid courses, so as to promote products anytime and anywhere.

In the case of good content quality, through these user relationship incentive mechanisms. For users, they can touch what they want to learn through persistence and sharing, and they will feel that the product is very human and will take the initiative to use it.

For the product, it meets the needs of users, and through the sharing of users, it realizes the marketing means with fission as the core, which not only enhances the user’s stickiness, but also creates the user’s self-promotion, which has the best of both worlds.

(5) Core resources:Core resources refer to some unique and valuable human and material resources to realize product value.

Here mainly includes three aspects:

1. High-quality AI technology;
2. Has a huge Chinese English database;
3. Spoken language search engine.

Of course, the people who set up this team can be regarded as core resources. They are all leaders in their respective industries and have advanced vision. The collision of their ideas also determines the direction of this product.

(6) Key business:This mainly refers to a series of services that can turn the value of products into benefits. Knowing your English is the key business to speak English fluently. Most of the income comes from knowing your English services, and of course, the main value is also derived from knowing your English.

(7) Partners:The partners who speak fluent English are mainly engaged in some public welfare activities. First of all, the product team is very socially responsible, and it can be seen that fluent English has participated in various public welfare activities, which reflects the taste of fluent English products and gives people the impression that the product and the team as a whole are more attractive and enterprising.

However, it does not rule out that it is the tactical means of the team in strategy. Public welfare activities have great influence in people’s lives, and the team can get better word-of-mouth publicity with the help of public welfare activities.

(8) Cost:It involves the payment of all expenses, mainly including software research and development, market launch, cooperation cost and human resources;

(9) Profit:Know your English (the profit mode of live broadcast), share communication (self-communication by users is an important channel for product promotion and payment) and free learning (an important guarantee for profit, users need to be retained before they can be converted into profit revenue).

From the above analysis, we can see that fluent English speaking hasClear and completeOur commercial canvas has important core resources, provides users with important value, uses good incentives to maintain customer relationships and has a clear source of income.

Fluency in English is an application of oral English practice, which provides different learning contents according to different needs and pain points of different users.

For users who want to learn, but don’t know how to learn, fluent English provides personalized solutions.

It mainly includes two parts:

• One isTraining campAny user can participate in the training camp. The training camp is carried out in the form of learning theme. According to the learning situation, part of the content will be unlocked every day, so as to keep the course learning step by step and improve the English ability in a more relaxed and pleasant way.
• The second is customization, that isUnderstand your English, is the core course of fluent English speaking, and the content of the course to understand your English is shown in the figure below.

Listening, retelling and games are the main ways to understand your English. From the course content, there are 8 Levels, each level has 3 Units and a test, and each unit has 4 parts. The learning of each part consists of two listening, two vocal and two Dialogue, as well as games about listening, speaking, reading, grammar and choosing the theme.

I think there are several reasons for choosing this content as the content to understand your English:

(1) English level of users

Every user’s English level is inconsistent, so every user needs to match the content suitable for his ability when using it. Align and understand the eight Levels in your English, start by testing and matching the same Level as the user, and learn at the same level, and you will feel more relaxed.

Users will not find it difficult as soon as they come up, so it will be easier for users to accept, not only will it not discourage users from learning English. But also can enhance the learning confidence of users, so that a good experience also enhances the stickiness of products.

(2) the importance of vocabulary

Vocabulary is an important link in English. All listening, speaking, reading and writing need to be based on vocabulary. Users need to learn the vocabulary at the current level so that they can understand and repeat.

Imagine that if you don’t have vocabulary learning, only listen and speak, you will find it difficult to understand what it is, let alone repeat it. At this time, I can’t learn specific vocabulary, I can’t understand it after repeated listening, and I can’t say it. At this time, people are in a state of near collapse, and they have the impulse to drop their mobile phones, which will have a fatal blow to English learning. In this case, it is often easy to give up.

If vocabulary learning is provided at this time, then we can learn it specifically, and then it will be much easier to listen, practice and say it later.

(3) Interest in learning

The biggest difficulty in English learning is that it is easy to give up if it is not interesting. This is also the characteristic of human nature. It is difficult for a person to insist on something that he thinks is boring alone, because you can’t get happiness from it and the source of motivation to continue.

In the way of games, it brings fun to English learning, and guides users to continue learning step by step through scoring, breaking through customs and other forms, from simple to in-depth, so that users can gain a sense of accomplishment and gain confidence from customs clearance in games, so that users will feel that English learning is as interesting as playing games.

The flow chart of learning to understand your English is as follows, mainly by listening, then repeating and reading it yourself, and the system will grade the sentences you read after. Then adjust yourself according to the system prompts that there are problems in the sentence, and then repeat and read step by step according to the pronunciation, so as to improve your oral English finally.

Knowing your English can provide a better English environment, and the whole learning process is in English repeatedly. This learning process can provide users with a good pronunciation environment. Through continuous correction and follow-up, their pronunciation and listening ability will also be improved quickly.

However, there is a problem: the pronunciation and listening ability have improved rapidly here, but the ability to speak and write has not changed much. For repeating after reading, I can only understand what others say, but I can’t express it subjectively.

I think there are several main reasons:

1) Understand the content defects of your English.

From the content of knowing your English, we can also see that there is no part of learning grammar separately, which makes it difficult for users to blurt out, master a certain amount of words, and understand both reading and listening, but only they don’t know how to really apply it to real situations.

2) Know how your English content is presented.

The whole content of knowing your English is presented to users in the form of cards and animations. At the beginning, users will feel that it is not bad and can understand this scene. But as time goes on, we will find that all the work is repeating the work of the robot, and the so-called scenes are given.Fixed textFollow-up, that is to say, all of them arepassiveYes.

The most important point is that in this process, most of them are actually examining the ability to recite, and almost no subjective learning is involved, so it is natural that you can’t blurt it out after learning.

Judging from the quality of knowing your English content, knowing your English is right.aural comprehensionandpronouncewill haveRemarkable improvement(The premise is to have a certain degree of self-discipline, insist on correct study, and study for the sake of study, not for the sake of grades). Generally speaking, it is more suitable for cultivating people’s interest in learning English. The whole content is full of games, relaxed and enjoyable, which will easily make people develop the study habit of learning English.

For instrumental assisted learning,This is a good learning tool., providingPronunciation guidance、System rating feedback、interestingLearning style.

On the other hand, we need to realize that the application of learning tools is just a tool, and it can’t completely solve everyone’s problems.

Of course, it is not that there is no problem with tools and there is no room for optimization, but that learning English itself requires strong initiative, and tools are only auxiliary. So don’t expect that after learning a certain tool, you will learn it successfully, but in fact most people are so delusional.

According to the research data of Speedway Research Network, it can be found that oral English is the skill that users want to improve most, which occupies a position in the survey.74.14%All English learners want to improve their oral English through learning. Faced with such demand for oral English learning, fluent English speaking provides different oral English learning.

The classification of spoken language is as follows:

In fact, the classification of spoken language can be subdivided into the following aspects:

Cultivate a sense of language

For English learners, cultivating a good sense of language is almost everyone’s expected goal. Through simple and interesting ways such as one word a day and one sentence a day, users can learn easily, and most importantly, they can meet the needs of users for daily learning and progress without spending a lot of time, which can well increase the user’s stickiness in using products.

Examination/textual research

In the case of exam-oriented education in China, there will be a large number of such examinations, and the demand will definitely be large. However, most of these studies are passive, and they may not be able to use such functions after the examination or study. Therefore, this kind of function is relatively weak in improving user stickiness.

Oral life

This kind of oral demand has a high touch rate for users, and it is easy to form good feedback in life. When users practice learning for a period of time, they can apply it in a certain part of their lives. This sense of accomplishment can promote users’ learning and thus have a strong user stickiness.

Skill class

This kind of learning is different from the exam/textual research. Although they all study with a strong purpose, for the workplace and overseas survival, the feedback from the environment after learning is strong and with a strong driving force. If you don’t rush forward, you will be eliminated, which will also make users take the initiative to learn this kind of skills, which is also highly user-friendly.

On the whole, the whole learning content of oral English is relaxed and pleasant, and it does not involve the study of science and technology and popular science. I think the main purpose is to create an easy learning atmosphere, improve users’ learning confidence and enthusiasm through simple and interesting ways, and thus enhance users’ use stickiness.

Content that is too difficult will give users a great psychological burden, and the possibility of continuing learning will be reduced.

The learning mode of American movies and speeches is recognized as an effective learning method in the industry. Fluent English speaking: Cut out the classic video and form various categories. Users can choose the parts they are interested in for imitation practice.

I think the main reason for the formation of dubbing class is that everyone has it.Idolize nature. Everyone has more or less his favorite star, favorite TV, and admired star. We will be attracted by the characters inside, and we will involuntarily imitate them, which makes us feel particularly cool.

Then speaking English fluently provides users with such a place, which can make users carefree, unrestrained, release their nature and complete imitation to their heart’s content. For users, it is also an exciting demand, at least at the beginning.

For products, this is an important resource for developing new users and retaining users.

In English learning, users have a big problem that they can’t practice the real environment in time, especially the part about subjective expression, and they don’t know whether their expression is correct or not.

In view of this pain point, fluent English speaking providesSituational combat course, the biggest feature of this course isUsers can talk completely according to their own ideas to promote different plots..

After each exercise, there will be a study report, an overall score, and a voice record of the dialogue process. According to your answers, you will be guided and improved, and you can know what your shortcomings are, such as pronunciation and answering methods.

(1) Word learning

Word learning has always been a major topic in English learning, and it is also a big problem. For word learning, fluent English speaking provides two categories of word learning.

1) Examination category

Under the applied education environment in China, English learning will involve various types of exams, such as senior high school entrance examination, college entrance examination, CET-4 and CET-6, TOEFL, IELTS and business English. However, with the increase of population and the liberalization of the second child policy, there will definitely be more and more learning needs for these exams in the future.

2) interest class

This kind of demand is mainly to meet personal interests and hobbies, and choose the corresponding field to study according to your own preferences.

Using speech recognition technology to help English learners correct their pronunciation, and using gamification as much as possible to practice conversation, so that learners are interested in sticking to it, so as to improve their spoken English.

Know your English using process is as follows:

When you use it for the first time, you need to conduct a Level Test first, so that you can test your current English level and know your own situation in advance.

According to the test results, the corresponding Level X courses will be matched for learning.

Before each new study, you can choose a word to target.Current courseWord learning. The words in each part can only be unlocked when the next level is unlocked.At first, I thought it was unreasonable.I think it is appropriate to give all the words in a unit, so that users can master the whole unit better and systematically.

But after deep and careful thinking, I think the product will be designed like this and there will be such considerations:

1. If the words in the whole unit are studied together, there will be a lot of such words, which gives the user the feeling that when I can finish learning, there are so many words, which will cause great psychological pressure to the user.
2. The words in each part correspond to each section, so the cost of learning will be lower, after all, the amount is not very large, and then all the words learned are used in this section, which can greatly deepen the impression of words, and at the same time,avoidLearn too many words at once, but some words can’t be used in time. Such a small number of words and corresponding courses will greatly improve the quality of learning.

The explanation of words is mainly in English, which is combined with the environmental concept of immersion in English, which can make users better develop the English thinking habit of thinking and understanding in English, which is beneficial to English learning.

In addition, you can follow it selectively, or you can practice the related course content in this section. You can click the button next to the word to listen to the standard pronunciation of the word. Although you can hear the pronunciation of the word, for users who don’t have a good grasp of phonetic symbols, here he can’t correctly distinguish how to read it. He needsWith the help of other toolsTo find out what the correct pronunciation of this word is.

So, I-suggestionA phonetic symbol should be added here, and the phonetic symbol can be clicked and pronounced when clicked, which can provide users with a more convenient learning path.Reduce the use cost of users..

As shown in the figure below:

FunctionHard of hearing,As shown in Figure 1 above, when you can’t hear clearly or follow the reading well, you can choose to listen again.

One of the core functionsRead after,As shown in Figure 2 above, after listening clearly, you can choose to follow, and then the system willAutomatic comparisonFollow-up content and original sound content meet the criteria of system judgment, and a nice icon will appear.

The combination of hard of hearing and follow-up reading can help us understand the content of the article well, and we can repeat and adjust it according to the original sound in a short time.Chunk processing abilityThere will be a great improvement.

For each part of each lesson, there will be exercises corresponding to the current learning content. Mainly includeFour typesExercise questions.

1) Grammar class

As shown in the figure below, some options will be provided, and some interference items will be included. It is necessary to make a correct choice in combination with context and semantics.

2) Listening comprehension

As shown in the figure below, questions and options are presented in the form of voice, which enables users to grow rapidly in an all-English environment.

3) Repeat after reading

After hearing the voice, you need to retell the content in a short time, and the system will give a score according to the retelling situation. As shown in the following figure: where the pronunciation is completely wrong, there will be red marks, where the pronunciation is inaccurate, there will be black font marks, and the standard pronunciation parts will be marked in green.

This kind of feedback is very special and eye-catching, and it can clearly recognize its own shortcomings.

4) Reading comprehension

After learning a short lesson, the products will be disrupted according to some of the contents, and users need to sort them independently according to the context, so that they can train their logical ability and improve their reading comprehension.

After each section is completed, it will be a summary report, where we can see the problems in the current section study, where we can give a good feedback, and also compare the original sound with what we read after, and find out where we are lacking.

Although knowing your English provides a set of wrong questions, you can learn according to the wrong parts later. But I don’t think it’s enough here. Most users continue after listening to the original sound many times.

In this context, there are still pronunciation problems in repeating after reading. Here, we should give the English standard of the place with pronunciation problems, which will help users to correct it better. And it should also allow users to adjust and retell immediately, give real-time feedback and adjust the wrong parts.Let users quickly correct their current problems to the greatest extent..

As shown in the figure below:

After studying, you can check your learning efficiency, first of all, an overall learning efficiency score, and then you can check all kinds of data about your learning period, including: learning performance, active recording, active listening to the original sound, correct reading rate, correct answering rate, study habits, days reaching the standard, average days reaching the standard per week, number of recent learning courses, etc.

As shown in the figure below:

The function of learning efficiency directly feeds back the situation of English learning, so that users can truly understand and feel the learning effect, and meet the needs of users who don’t know how to judge their learning situation and learning efficiency after learning, which is of great importance to stimulate users’ learning.

For users, it is easy to give up if they don’t give feedback on their learning and experience no progress, and fluent English speaking and understanding your English can achieve this link well. study

Learning efficiency shows the user’s learning situation well, and lets the user know what his actual situation is. Through intuitivedataAnd learningData graph, can bring a good visual impact to users, users will unconsciously see how my learning situation is and how much my level has improved, which willMotivate usersContinue to study and form a good oneClosed loop effect.

According to the learning efficiency of knowing your English, you can feel progress well, stimulate learning and stimulate consumption transformation, but if you think carefully, you will find a problem.How to improve this learning efficiency?

Operators who speak English fluently will tell you that reading, listening and practicing can improve efficiency.

This answer can’t be said to be wrong, but it is a bit of a universal answer. All qualitative changes can start from quantitative changes, but how to grasp this level by reading, listening and practicing more? Do you need to learn new lessons every day? How much? Review the lessons you have learned, and how much? How often do you review? What kind of review is better? What kind of new study is better study?

No one can give the correct answer to these questions, so there will be a problem-most users, after studying for a while, don’t feel improved, and they will feel disheartened and lose their interest in learning. At this time, the classes in the WeChat learning group will meet everyone, so that everyone can come back to study quickly.

But this method is actually useless.Imagine a person who studies in a class, doesn’t he want to study? Doesn’t he want to improve?

So if you want users not to give up learning, you need more from.Course content and function attract and guide users.For example, increase the diversity of course games, optimize the learning process, and provide learning methods that are more in line with users’ minds.

Knowing your English is a course to improve your listening, speaking, reading and writing abilities in an all-round way, but from the learning function, we can find that there are a lot of exercises in listening and reading, andThere is no practice in speaking and writing..

In view of this, I suggest:Increase the active expression of the game.Let users experience the English I have studied for so long. I can use my English ability to express it in actual scenes, not just "blurting out" with the opportunity person, but a kind of "blurting out" with my own physical instinct.

This game item can be similar to the existing games, but it needs to let go of the user’s thoughts and not bind him. In the process of learning a course, he knows something about the theme of this lesson, so that users can tell their answers according to their own situation.

In the background, users’ answers are recognized through big data function, and the expression in the user’s answers is fed back, and suggestions are given to truly achieve artificial intelligence.

As shown in the figure below:

Of course, this may also be a business interface deliberately left by knowing your English, because there is a platinum version of knowing your English, and related services may be involved here.

I am a fluent English-speaking user since January 2018, and I have also purchased the paid course of the core course "Know Your English" for half a year. During this learning process, there are both good products and areas that need to be improved. Generally speaking, I am positive about this application, at least I feel that there is a significant improvement.

1. User guidance:When it is used for the first time, it will guide the user through the floating layer and pop-up window, which greatly reduces the user’s use cost.
2. Learning mode:Through the way of "listening-retelling-reading-system grading-multi-color visual feedback-adjustment-game breakthrough", we have created an all-English learning environment and immersed ourselves in learning. By comparing our own pronunciation with the pronunciation of the machine and practicing repeatedly, English listening and pronunciation will be improved obviously.
3. Interesting:Through the way of games, the learning interest of users is greatly improved, which adds interest to English learning and endows English learning with game attributes.
4. Content difficulty:Personalized learning content will be customized according to the test situation, which is in line with the user’s English level, avoiding the embarrassment of unequal content and level, allowing users to improve step by step in their familiar context and enhancing their learning confidence.
5. Operational features:Through the scholarship and full return mechanism, users can be encouraged to learn English actively, and as long as they can, they can learn English in 0 yuan.

• The functional stability of the product is not strong;Occasionally, it will appear during the learning process. The function of automatically ending the recording cannot be finished in time after the recording is completed, and it can’t be finished normally when it is finished manually. Occasionally, it will be stuck.
• Lack of correct study guide:All the learning processes have to be explored and tried by ourselves, and the individual’s subjective initiative needs to be very strong. At first, 100 people understood your English learning class, and now it has been more than four months, and only 20 people have been able to keep learning. Of course, self-discipline is the main reason in this process, but products can better optimize their own products, and guide and attract users to continue learning through more humanized courses, learning methods, review situations, diverse game methods and other functions.
• Learning links lacking subjective expression:The whole course focuses on listening, retelling and reading, and the main learning content is related to the fixed text content. No matter following reading, retelling, listening choice and grammar, these are all limited to the fixed sentence text, and they are all passive, not subjective.
• The atmosphere of WeChat group lacks interaction:Friends from all corners of the country, with the common goal of improving their English ability, formed together by understanding your English. At the beginning, the activity of the whole group was very high, but gradually it became cold and cheerless. Every day, it was the procedural content, which was unattractive and had no atmosphere. The operation of user relations is not very successful, giving users the feeling that they are just a notification group, and they can’t really learn anything from it.

1. On the basis of maintaining the quality of the current learning content, we should increase the learning links of active expression, so that we can really improve our listening, speaking, reading and writing abilities in all aspects.
2. It is suggested to optimize the user’s learning process in combination with the user’s learning situation and the application of big data, so that users can improve faster. If this function is not well realized technically, it is suggested that we can consider direct communication and guidance between WeChat operators and users to make up for the shortcomings of the products.
3. Social interaction and content learning are organized together, and the product provides a given scene. Users A and B at the same level can enter the designated user scene for role-playing, providing users with a real environment and fully mobilizing their learning enthusiasm.
4. In the section report, the phonetic prompt and retelling and reading functions of nonstandard words are added, so that users can correct and improve in the first time.
5. Add voice explanation to the wrong question set, give the key points of the sentence and the places that are prone to mistakes, so that users can better adjust and improve.

　

This article was originally published by @ Ricky. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from the network.

In an interview recently, Rachel Segler, the star of Disney’s live-action Snow White, "clarified" her earlier criticism of the 1937 animated classic, but this change was widely questioned by the outside world as a public relations strategy rather than a sincere attitude change.

Previously, Segler had repeatedly publicly criticized the original Snow White, calling it "outdated" and "the prince’s behavior was inappropriate", which caused a lot of fans’ dissatisfaction. In this interview, however, she redefined the criticism of fans as "enthusiasm" and said, "I feel very honored to participate in something that people are so enthusiastic about."

This inconsistent statement is considered to be insincere and has obvious traces of public relations. The outside world questioned that Segler’s move was to save the negative impact caused by his previous remarks, and speculated that Disney’s public relations team was behind the scenes.

In addition, Segler repeatedly mentioned his cultural background in the interview, trying to shift the topic to diversity and inclusiveness, which is also referred to as a typical public relations strategy.

At present, Snow White’s live-action film is facing box office pressure, and Segler’s speech storm has undoubtedly added insult to injury to the film’s publicity. Many viewers said that they were disgusted with the insincere behavior of the stars and worried about the quality of the film.

Some media analysts believe that whether Disney’s public relations strategy can work is still unknown. But what is certain is that the audience is paying more and more attention to the truthfulness of celebrity’s remarks, and any attempt to manipulate public opinion may be counterproductive.

Catalogue

　　The first part of the 2024 annual departmental budget.

　　I. Description of departments

　　Second, the income budget.

　　III. Explanation of Expenditure Budget

　　Four, the financial allocation of "three public" funds budget.

　　V. Other explanations

　　VI. Explanation of Nouns

　　The second part of the 2024 annual departmental budget report

　　I. Summary of Income and Expenditure

　　II. Summary of income　 　

　　III. Summary of Expenditure

　　Fourth, the project expenditure table

　　Five, the government procurement budget list

　　VI. Summary of Financial Appropriations and Income and Expenditure

　　Seven, the general public budget expenditure table.

　　Eight, the general public budget financial allocation basic expenditure table

　　Nine, the government fund budget expenditure table.

　　Ten, the state-owned capital operating budget financial allocation expenditure table

　　Eleven, financial allocation "three public" expenditure table

　　Twelve, the government purchase service budget financial allocation list

　　XIII. Performance Target Table of Project Expenditure

　　Fourteen, the overall expenditure performance target table

The first part of the department budget in 2024.

　　I. Description of departments

　　(a) the nature and responsibilities of the department, etc.

　　In 2018, according to the Notice of the General Office of the Beijing Municipal People’s Government of the General Office of the Beijing Municipal Committee of the Communist Party of China on Printing and Distributing the Provisions on the Function Allocation, Internal Structure and Staffing of the Counselor’s Office of the Beijing Municipal People’s Government (Jing Ban Zi [2018] No.36), the Counselor’s Office of the Beijing Municipal People’s Government is an institution directly under the municipal government and is a deputy bureau level. The Counselor’s Office of Beijing Municipal People’s Government is co-located with the Beijing Literature and History Research Museum (hereinafter referred to as the Municipal Literature and History Museum).

　　The Counselor’s Office of Beijing Municipal People’s Government implements the principles and policies of the CPC Central Committee, the decision-making arrangements and the relevant work requirements of the Municipal Party Committee, and adheres to and strengthens the Party’s centralized and unified leadership over the counselor’s work in the process of performing its duties. Its main responsibilities are:

　　1. Organize the counselor of the municipal government to investigate and study the implementation of relevant government policies, participate in political consultation, and put forward opinions and suggestions to the municipal government.

　　2. Organize the counselor of the municipal government to participate in the study on the draft local regulations of this Municipality.

　　3. Implement the party’s United front policy, and support and organize municipal government counselors and librarians of the Municipal Museum of Literature and History to participate in the patriotic United front work.

　　4. Organize the counselor of the municipal government and the librarian of the Municipal Literature and History Museum to timely understand and master the principles and policies of the CPC Central Committee the State Council and the decision-making arrangements of the municipal party committee and municipal government.

　　5. Support the municipal government counselor, the librarian of the Municipal Literature and History Museum to contact people from all walks of life, understand and reflect social conditions and public opinion.

　　6. Organize counselors of the municipal government to carry out exchanges and cooperation with relevant foreign institutions, and organize librarians of the Municipal Museum of Literature and History to carry out foreign cultural exchanges and other activities.

　　7 responsible for the municipal government counselor, the municipal literature and history museum librarian to perform their duties to provide services.

　　8. To undertake the selection and appointment of municipal government counselors and librarians of the Municipal Literature and History Museum.

　　9. Complete other tasks assigned by the municipal party committee and municipal government.

　　(II) Institutional setup

　　The Counselor’s Office of Beijing Municipal People’s Government has five department-level functional departments, namely: Secretariat, Personnel Department, Counselor’s Office, Literature and History Department, and Party Committee; There is one internal institution: Literature and History Research Center.

　　(3) staffing and actual situation

　　The counselor’s office of Beijing Municipal People’s Government has an administrative establishment of 25 people, and the actual number is 23; There are 12 people in the business establishment, and there are 12 people in fact; At the same time, 25 municipal government counselors, 96 librarians and 53 special researchers were hired, totaling 174 people; There are 33 retirees, including 1 retired and 32 retired.

　　Second, the income budget.

　　The revenue budget for 2024 is 32,097,500 yuan, an increase of 1,419,700 yuan or 4.63% compared with 30,677,800 yuan in 2023. The main reason is that according to the actual personnel situation of this unit, the personnel funds have increased; Due to the long service life of the office building, the funds for the safety renovation and maintenance of the office space have been increased for the safety maintenance of the office building.

　　(1) The revenue from financial allocation this year is 31,713,200 yuan.

　　1. The income from general public budget allocation is 31,713,200 yuan.

　　2. The budgetary allocation income of government funds is 0,000 yuan.

　　3. State-owned capital operating budget appropriation income is 0 million yuan.

　　(II) The income from other funds this year is 5,000 yuan.

　　4. The financial account management fund income is 0 million yuan.

　　5. The business income is 0,000 yuan.

　　6. The superior subsidy income is 0,000 yuan.

　　7. The income paid by the affiliated unit is 0,000 yuan.

　　8. The operating income of public institutions is 0,000 yuan.

　　9. Other income is 5,000 yuan.

　　(3) The balance carried forward from the previous year was 379,300 yuan.

　　10. The balance carried forward from the previous year was 379,300 yuan.

Figure 1: Revenue Budget

　　III. Explanation of Expenditure Budget

　　The expenditure budget in 2024 was 32,097,500 yuan, an increase of 1,419,700 yuan or 4.63% compared with 30,677,800 yuan in 2023. The main reason is that according to the actual personnel situation of this unit, the personnel funds have increased; Due to the long service life of the office building, the funds for the safety renovation and maintenance of the office space have been increased for the safety maintenance of the office building.

　　(1) Basic expenditure. The basic expenditure budget is 18,501,700 yuan, accounting for 57.64% of the total expenditure budget, an increase of 1,094,000 yuan or 6.28% compared with the budget of 17,407,700 yuan at the beginning of 2023.

　　(2) Project expenditure. The project expenditure budget is 13,595,800 yuan, an increase of 325,700 yuan or 2.45% compared with the budget of 13,270,100 yuan at the beginning of 2023. Among them:

　　1. The operating expenditure of public institutions is 0,000 yuan.

　　2. Pay the expenditure of 0,000 yuan to the superior.

　　3. Subsidy expenditure for affiliated units is 0,000 yuan.

Figure 2: Basic Expenditure and Project Expenditure

　　(3) The balance of funds carried forward at the end of the year is 0,000 yuan.

　　Four, the financial allocation of "three public" funds budget.

　　(A) the scope of the "three public" funds

　　The cost of going abroad (abroad), official reception, purchase and operation and maintenance of official vehicles in the Counselor’s Office of Beijing Municipal People’s Government includes one subordinate unit.

　　(two) the financial allocation of "three public" funds budget.

　　In 2024, the financial allocation budget of "three public funds" was 893,900 yuan, which was 167,500 yuan less than that of "three public funds" in 2023. Among them:

　　1. Expenses for going abroad on business. The budget in 2024 is 662,900 yuan, which is the same as the budget in 2023. In 2024, the expenses for going abroad on business are mainly used to organize municipal government counselors to carry out exchanges and cooperation with relevant foreign institutions, and organize librarians of the Municipal Museum of Literature and History to carry out foreign exchanges.

　　2. Official reception fee. The budget for 2024 is several hundred thousand yuan, which is the same as the previous year.

　　3 official car purchase and operation and maintenance fees. The budget for 2024 is 231,000 yuan, including: the official car purchase fee is several hundred thousand yuan in 2024, which is 182,500 yuan less than the budget of 182,500 yuan in 2023. The main reason is that there is no official car renewal and purchase in 2024. The budget for official vehicle operation and maintenance in 2024 is 231,000 yuan, including: official vehicle fuel 117,000 yuan, official vehicle maintenance 42,400 yuan, official vehicle insurance 41,700 yuan and other expenses 29,900 yuan. The budget for the operation and maintenance of official vehicles in 2024 increased by 15,000 yuan compared with the budget of 216,000 yuan at the beginning of 2023, mainly due to the increase in the service life of vehicles and the increase in maintenance fees.

　　V. Other explanations

　　(a) the government procurement budget

　　In 2024, the total government procurement budget of the Counselor’s Office of Beijing Municipal People’s Government was 918,400 yuan, including 17,800 yuan for goods, 0,000 yuan for projects and 900,600 yuan for services.

　　(two) the government purchase service budget.

　　In 2024, the total budget for government procurement services in the Counselor’s Office of Beijing Municipal People’s Government was 2,439,600 yuan.

　　(3) An explanation of the operating expenses of the organ

　　In 2024, the financial allocation budget of an administrative unit in the Counselor’s Office of Beijing Municipal People’s Government was 3,210,500 yuan.

　　(four) the project expenditure performance targets.

　　In 2024, the Counselor’s Office of Beijing Municipal People’s Government reported 18 budget items with performance targets, accounting for 100% of all 18 budget items. The project expenditure budget for reporting performance targets is 13,216,600 yuan, accounting for 100% of all project expenditure budgets of this department.

　　(five) the key administrative fees.

　　This department has no key administrative fees in 2024.

　　(six) the financial allocation of state-owned capital operating budget.

　　This department has no budget for financial allocation of state-owned capital operating budget in 2024.

　　(seven) the occupation of state-owned assets.

　　By the end of 2023, there were 8 vehicles in the Counselor’s Office of Beijing Municipal People’s Government, totaling 1,954,200 yuan; 0 sets of equipment with a unit value of more than 500,000 yuan, totaling 0,000 yuan. In the budget arrangement for 2024, 0 sets (sets) of equipment with a unit value of more than 500,000 yuan were purchased, totaling 0,000 yuan.

　　VI. Explanation of Nouns

　　Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

　　Project expenditure: refers to the expenditure incurred to complete a specific administrative task or career development goal in addition to the basic expenditure.

　　The budget of "three public funds": refers to the budget of going abroad (abroad), official reception, official car purchase and operation and maintenance expenses arranged by the financial allocation in the departmental budget of the current year.

　　Operating expenses of organs: refers to various funds used to purchase goods and services to ensure the operation of administrative units (including institutions managed by referring to the Civil Service Law), including office and printing expenses, post and telecommunications expenses, travel expenses, conference expenses, welfare expenses, daily maintenance expenses, special materials and general equipment purchase expenses, office space utilities, office space heating expenses, office space property management expenses, official vehicle operation and maintenance expenses and other expenses.

　　Government procurement: The use of fiscal funds by state organs, institutions and organizations at all levels to purchase goods, projects and services within the legally formulated centralized procurement catalogue or above the procurement quota standard is an effective measure to standardize the management of fiscal expenditure and strengthen budget constraints.

　　Government procurement of services: refers to the behavior of state organs at all levels to entrust qualified service providers with services that fall within their own responsibilities and are suitable for market-oriented services in accordance with government procurement methods and procedures, and pay them fees according to factors such as service quantity and quality.

The second part of the 2024 annual departmental budget report

　　On August 4, 2023, Lianyungang Intermediate People’s Court publicly pronounced the bribery case of Cui Jian, former deputy director of the work office of Jiangsu Pilot Free Trade Zone, and sentenced the defendant Cui Jian to 12 years and 9 months in prison for accepting bribes and fined him RMB 2.6 million; The property obtained from bribery crimes shall be recovered and turned over to the state treasury.

　　It was found through trial that from 2006 to 2022, the defendant Cui Jian took advantage of his position as the director of the Development Zone Division of the Jiangsu Provincial Department of Commerce and the deputy director of the work office of the Jiangsu Pilot Free Trade Zone, as well as the convenient conditions for the formation of his authority or position, and provided assistance to relevant enterprises and individuals in the allocation of financial subsidies for service outsourcing, the undertaking of financing intermediary business, and the undertaking of information construction projects in the development zone, and illegally accepted property from others, totaling RMB 32.42 million, including RMB 6.34 million.

　　Lianyungang Intermediate People’s Court held that the defendant Cui Jian, as a national staff member, took advantage of his position to seek benefits for others; Taking advantage of the convenience formed by authority or position, seeking illegitimate interests for others and illegally accepting other people’s property through the behavior of other national staff members constitutes the crime of accepting bribes. In view of the fact that Cui Jian was able to truthfully confess his crimes after he arrived at the case, he voluntarily confessed most of the facts of bribery crimes that were not mastered by the case-handling organs, and some of the crimes were attempted, and he pleaded guilty and actively returned the stolen goods, which can be given a lighter punishment according to law. The court then made the above judgment. (Headquarters reporter Jing Ming Wu Rui Mao Jun)

Event site (Liu Chunyu/photo)

CCTV News (Reporter Tang Shiying Liu Chunyan) On June 25th, the Institute of Journalism and Communication of China Academy of Social Sciences and Social Science Literature Publishing House jointly released the Blue Book of New Media: China New Media Development Report No.10(2019).

The Blue Book predicts ten trends of new media development in China.

First, the digital economy has become the core driving force for China’s high-quality economic development.

According to the data in the White Paper on the Development and Employment of Digital Economy in China, the scale of China’s digital economy reached 31.3 trillion yuan in 2018, with a nominal increase of 20.9% in terms of comparable caliber, accounting for 34.8% of GDP. Digital economy is an important measure to achieve sustainable and high-quality economic development, in which the Internet and new media industries show great development potential. The development of China’s new media will be closely related to digital life and digital economy, grasp the dividend of digital economy and enhance the core competitiveness of the country.

Second, artificial intelligence and 5G commercialization will open a new era of intelligent interconnection.

Driven by 5G and artificial intelligence technology, the video industry, Internet of Things and industrial Internet will all be upgraded in a new round, and people’s information acquisition, working methods and living habits will also undergo subversive changes. Internet technology is more closely related to people’s lives, and "intelligence+"has greatly improved people’s sense of network acquisition and happiness.

Third, the network video industry represented by short video has a strong development momentum.

In the next few years, online video will continue to maintain a strong development momentum. In order to meet the needs of users, the online video industry will continue to develop some new business forms, such as streaming video services. The rise of short video platforms will drive the rapid development of related industries and innovate information dissemination methods. For example, the Tik Tok platform will make the city image more flexible, diverse and humane, and will also provide more ways for users to participate.

Fourth, the industrial Internet is booming, and traditional industries are accelerating digital transformation and upgrading.

In 2019, the International Telecommunication Union (ITU) officially released the first international standard "Methodology for Building Sustainable Competitiveness in the Process of Digital Transformation of Enterprises". According to the data of the Ministry of Industry and Information Technology, nearly 14,000 enterprises in China have acquired new capabilities in building an information environment according to the methods provided by this standard. It can be expected that on this basis, traditional industries such as China’s manufacturing industry will accelerate the digital transformation, and the industrial Internet will flourish.

Fifth, the Internet giants are multi-directional, and the competition boundaries are blurred.

In 2018, the Internet industry ushered in a wave of listing. According to the statistics of iResearch, as of December 14th, 2018, there were 64 domestic Internet companies listed, including iQiyi, Meituan Dianping, Xiaomi Group and Pinduoduo. After BAT, today’s headlines, Meituan and Didi are called the new three giants of the Internet industry, abbreviated as TMD. In 2018, the brilliant performance of Pinduoduo, Fun Headline and Aauto Quicker in the "sinking market" also accelerated the pace of foreign investment and mergers and acquisitions of Internet giants. With the comprehensive business acquisition and multi-directional layout of large Internet enterprises, the competition boundary among Internet enterprises will become increasingly blurred.

Sixth, the construction of mainstream ideology in cyberspace will be further strengthened.

Major conferences such as the National Conference on Propaganda and Ideological Work held in August 2018 made top-level design and long-term planning for ideological work. When presiding over the 12th collective study in the Political Bureau of the Communist Party of China (CPC) Central Committee, General Secretary of the Supreme Leader pointed out that we should accelerate the development of media integration, make the mainstream media have strong communication, guidance, influence and credibility, form concentric circles online and offline, make all the people closely United in ideals, beliefs, values and moral concepts, and make the positive energy stronger and the main theme higher. This puts forward fundamental requirements for the construction of Internet content, and also provides guidance for the construction of Internet content.

Seventh, information consumption will become one of the most dynamic consumption fields.

According to the China Internet Industry Development Report (2018), in 2018, the scale of China’s information consumption market continued to expand, and the scale of information consumption was about 5 trillion yuan, up 11% year-on-year, and the proportion of information consumption in GDP increased to 6%. In August 2018, the Ministry of Industry and Information Technology and the National Development and Reform Commission issued the "Three-year Action Plan for Expanding and Upgrading Information Consumption (2018~2020)", proposing that the scale of information consumption in China will reach 6 trillion yuan by 2020. In 2019, China’s information consumption will maintain a rapid development momentum, continuously improve the quality of new information products and information technology services, and promote economic transformation and development.

Eighth, the new retail is developing towards deep digitalization.

With the continuous application of Internet of Things, big data, artificial intelligence and other technologies in the retail field, new retail digitalization will continue to advance. At present, some new retail stores or business areas have achieved some results, but the whole industry still lacks deep changes such as the transformation to digital management. The new retail emphasizes the intelligence of retail, which puts forward clear requirements for the intelligence of the whole chain of product procurement, sales and service. The new retail needs to open up the chain of product supply, logistics and sales, iterate the business model, and provide users with quality service experience.

Ninth, the fan economy has become an important business model of the Internet economy.

In April 2019, Ruhan Holdings, known as the first share of online celebrity e-commerce, went public in the United States. The economic power of fans created by the Internet is enormous. Although the channels for realizing cash are constantly expanding and changing, the core of the fan economy still maintains a high vitality. The Internet magnifies the individual value, and different platforms such as Weibo and Tik Tok have created the comprehensive ecology of idolize, and this online traffic can be quickly realized offline. Relying on precise operation and good user experience, the ways to realize the fan economy will be more diversified.

Tenth, online poverty alleviation continues to deepen.

In May 2018, the Ministry of Industry and Information Technology issued the "Implementation Plan for Promoting Internet Poverty Alleviation (2018~2020)", which made clear arrangements for promoting broadband access in poor villages and strengthening network application in poor areas, and proposed to improve the effectiveness of online poverty alleviation through rural e-commerce, distance education and telemedicine. With the approach of building a well-off society in an all-round way in 2020, the process of network poverty alleviation will be further accelerated, and the role of enterprise entities represented by Internet companies in network poverty alleviation is becoming increasingly prominent.

(See Blue Book of New Media: China New Media Development Report No.10 (2019) P26-28, Social Science Literature Publishing House, June 2019).

Special feature of 1905 film network "This year’s music programs" Singer "and" God-given Voice "(Internet fever) are all too peaceful, and I feel that there is no suitable person to sing the theme song of the movie next." Xiaoyou, who has been engaged in the original sound propaganda of film and television works for three years, spoke to us.

Today, the "Singer’s Year of Playing" has been more than half of the schedule, and has been firmly occupying the ratings champion of the same period. Another music program, The Voice of Heaven, has a mediocre overall performance, although there are many big coffees. The latter, from the complicated competition system to the weird editing, has been criticized as "a godsend embarrassment" by many viewers.

The singer, which premiered in 2013, has survived seven years of itching, but still faces challenges.Before the "Year of Playing" lineup was broadcast, it was recognized by the outside world that it had never been seen before, and most of them were old faces. "Surprise attack" is a brand-new competition system, but the topic is more about "cloud recording" and the controversy of singer Huang Xiaoyun’s choice of surprise attack opponent at the beginning of the program.

The new season "The Singer" also didn’t get too high evaluation. It changed the previous standards and threw an olive branch to singers with more internet popularity.On the one hand, it is more convincing for them to make a "replacement/surprise attack" identity, on the other hand, it is also to get closer to the young audience — — For the first time this year, the program group did not recruit "over 50" judges.

After all, for the audience, what everyone cares about is not the competition system, but the truly amazing music performance.

Then, will this group of young singers who are more in line with the current network trend start their "year of playing" through variety shows?This is still an unknown, but we can count the connections between the participants and the movies from the past variety shows of the same type.

　

Explosive programs can make singers rejuvenate phenomenally.

Almost every singer who participated in variety shows got more exposure and business activities after the popularity.

　

The first season of the variety show "The Voice of China" was a hit.advisorYang Kun"32 concerts" became a hot word of the year.. At the same time, Baidu index also shows that his personal heat peak is still in the first season of Good Voice of China.

　

Huang Qishan, who became popular because of her participation in the recording of the first season of I am a singer, sang the theme song for the film after the competition, although under the banner that only good works can produce songs. At the same time, it can be found that the amount of songs released by her in the seven years after participating in the competition far exceeded that in the previous 13 years. Needless to say, she has frequently appeared in the same kind of variety shows in recent years.

　

At the same time, Terry Lin, a singer who participated in the competition, experienced a burst of popularity after the show. After the first quarter of that year, his personal Baidu search index rose 92 times. At the same time, on Taobao, all his previous albums have been sold out at the phenomenal level.

　

Obviously, the explosive variety show is enough to drive all kinds of data of participants and make them successfully return to the mainstream market.For a time, many singers are eager to join such variety shows.In 2015, it became the peak year of the two programs "The Voice of China" and "I am a singer".

　

"Good Voice of China" has the gimmick that Jay Chou participated in the variety show for the first time, with an average audience rating of around 4.8%; The average audience rating of I am a singer is 2.725%, and the Hazare Dictionary recommended by Li Jian in the program is out of stock in bookstores.

　

In the same year, Ronghao Li, who participated in the recording as a singer, won the recognition of major music awards ceremonies with a song "Li Bai" before the competition, but it was "I am a singer" that really made him famous.Even in recent years, he frequently boarded hot search and became the topic center, but Baidu index shows that his personal heat peak is still in the third season of "I am a singer".

　

All these have laid the groundwork for the gradual proliferation of subsequent homogeneous variety shows.

　

　How hot is it?

After "I am a singer" and "The Voice of China" became popular, music programs began to emerge with various dimensions of "innovation". The Masked King of Songs, The Battle of Nature, The Summer of the Band, Hip Hop in China, The Son of Tomorrow, Creation 101》… … Whether it’s Shangxing Satellite TV or the network platform, they have made great efforts to launch relevant types of programs.

　

In the past five years, almost all singers with certain status have attended at least one competitive variety show;Most of the new singers made their debut from talent shows.Under the influence of these programs, the audience soon began to enter a state of aesthetic fatigue.

　

“Judge whether a program is really hot enough.There is a relatively intuitive angle to evaluate. that isAfter you went to see the program broadcast, the commercial invitations of related artists, especially the number of OST (soundtrack) of film and television works. "An artist who used to be the coordinator of a music program told us her views.

　

She told us that in recent years, two programs have been secretly competing with each other. Even though one of them always has good music, it will even become the designated singing track in the subsequent concert of the cover singer, compared with the other program, its subsequent commercialization is much weaker.

　

According to her point of view, we sorted out the original sound recording of some singers’ film and television works before and after participating in The Singer from 2015 to now.

As can be seen from the table, Lala Hsu recorded as many as six original songs in the whole year of 2016. Before that, she had only two records. Singers such as Chen Jieyi and Lao Lang, who are due to the program "Rejuvenation", all got good film invitations.

　

However, since 2017, the singers who participated in the recording of the program will be much less in the follow-up movie invitation."On the one hand, many big-name singers are unwilling to pick up the theme song of the movie, and on the other hand, many singers will be replaced after the homogenization program emerges." Xiaoyou answered our doubts.

　

"On the eve of the film’s release, the propagandists only want to increase the popularity through various dimensions, so it is most likely to realize’ 1+1 > 2′ by enabling popular singers to sing theme songs or concept songs." In 2017, after the advent of Hip-hop in China, the choice of singers became more diverse, which replaced the singers in The Singer to some extent. "And from the budget point of view, those singers selected from music programs will be lower."

　

In Xiaoyou’s view, these heats have a shelf life. "Rocket Girls 101’s" Calorie "in the movie is definitely one of the most successful song marketing cases in recent years. Coupled with the popularity of her debut that year, her group became one of the singers that many publicity companies most hoped to cooperate with in the second half of 2018."

　

According to statistics, Rocket Girls 101 has sung songs for 10 film and television works in a group or a single person within half a year.However, with the subsequent appearance of new variety shows and the weakening of the "koi fish effect" of Calories, since the second quarter of 2019, the corresponding invitations in Rocket Girls 101 have obviously decreased.

Of course, this is also related to the explosion of other variety shows last year. After "The Summer of the Band" was released, the summer file immediately bought Hedgehog Band’s masterpiece "The train sails beyond the clouds, and the dream is safe in the clouds".

　

At the Lunar New Year’s Eve, the band was still the hottest last year. The new pants band was invited to make the theme song "If Life Deceives You", and Miserable Faith also wrote a new song "Life in Curves".

When the popularity decreases, new variety shows take over, and new people emerge again, these people will eventually be replaced. Just look at last year’s Lunar New Year movie and the movies originally planned for this year’s Spring Festival movie, and more singers with more national characteristics, such as Jason, Sitar tan and Chris Lee, are chosen to sing the theme song.

Although this group of people also debuted through the talent show, they all relied on the accumulation of works for many years and got more attention and understanding.The network has a memory, but sometimes the memory is very weak. If there is no high-quality work, it will obviously not be a long-term solution if the songs produced through the assembly line are known to the audience by virtue of the temporary popularity.

Produced by Aiqiyi, Perfect World Film and Television, jointly produced by Bainian Hemu Film, created by Aiqiyi Tap Water Studio, produced by Bainian Hemu Film, directed by Li Jun, and directed by Jing Lipeng, the modern female emotional blooming drama "Rock Wild Flowers" was released today, and the announcement of the light-happy version and the poster of "Rock Fan" were released. The official announcement announced that Aiqiyi would be broadcast solo on the whole network from October 11!

The play is starring Yao Chen, Chang Yuan and Zhuang Duffy, starring Li Yinan, Zhao Ziqi, Lele Dai and Li Junmo, especially starring Justin and Wei Qing. It tells the story that Peng Lai (Yao Chen), the lead singer of Crazy Flower Band, a female rock band that was once a smash hit in China, went away from home after suffering multiple blows from career, emotion and family. Returning after many years, with the support of my good friend Da Cui (Chang Yuan), I repaired my mother-daughter feelings with my daughter (Zhuang Duffy) during the day and went to the future hand in hand.

All the "comedians" are funny and lively.

Crazy flower band sisters reunited?

As a 12-episode drama series, Crazy Flowers of Rock begins with the story of Peng Lai, the protagonist, returning to China in poverty, from which Peng Lai and his relatives and friends who have been scattered for many years are amused.

Peng Lai is an out-of-date rock star who has been popular all over the country. Da Cui, a good friend and band manager, firmly believes in Peng Lai’s musical talent and strength and encourages her to regain her dreams. However, there are many difficulties ahead, and the sisters of the wild flower band have already had their own lives. ……

Peng Lai’s love for rock music seems to be "inherited" to his daughter during the day. I worked as a bass player in the school band during the day, but my teammates rejected my skills, so I left the team in anger and decided to form my own band. After experiencing great frustration in the music career, Peng Lai strongly opposed his daughter’s "old road", and the contradiction between mother and daughter was on the verge!

Rock music has become the final intersection between Peng Lai and his daughter and friends, and it is a small flame that has been ruthlessly extinguished by reality in everyone’s heart, but it is always burning. The process of Peng Lai forming a band and regaining his music career is also a life journey for the role to explore his true self, find back his family emotional relationship and social life.

In the "Rock Fan" finalized poster, everyone is surrounded by the stage aperture, and the lively and lively overall tonality of the drama is demonstrated through the highly stylized musical instruments such as guitar, bass, drum set and microphone and the bright and vivid color collision.

In the preview, we were surprised to find many familiar faces. Luo Jun, a young doctor played by Justin, is a hardcore fan of Peng Lai for many years and one of the roles that everyone pays more attention to. "Billion box office grandma" Wei Qing plays Peng Lai’s mother Ding Huiru in the play, and the scenes of three generations of old, middle-aged and young people are full of fun, which makes people look forward to it!

Yao Chen Zhuang Duffy’s mother and daughter fought wits and bravely,

The theme of innovation and burning presents a story of mutual healing!

The announcement released today shows us an "unusual" relationship between mother and daughter: Peng Lai and the daytime are happy and don’t give in to each other, unlike the warm mother and daughter in the traditional sense, and their daily life is to choke and hurt each other. The absence of Peng Lai, the mother, in her childhood growth during the day made her an independent and unassuming personality. They haven’t seen each other for many years, and now they are forced to live in the same room because of their father’s death during the day. How can the two people who are incompatible with each other coexist peacefully will also become a highlight of the play!

Li Jun, the general director of "Rock Wild Flowers", and Zhang Jianqi, the screenwriter, have jointly created the explosive drama series "Beishangguang still believes in love", and director Jing Lipeng has worked on various types of works; The production team is familiar with the creation of urban emotional themes and deeply cultivates content innovation in the fast-paced market environment, which has created the unique charm of the play.

Peng Lai and Tian Tian, the rock mother and daughter, are United by their common musical enthusiasm and become brave, firm and vivid on the road of dreaming. They are also chasing dreams and growing up together, getting to know each other and healing together in the hard-pressed real life. As the director said in the special edition, "Wild Flowers of Rock" is a story of reconciliation between people and between people and their past selves!

"Rock Wild Flower" is officially scheduled today, and will be broadcast solo on the whole network of iQiyi on October 11th. Can everyone’s rock dream come true, and how will Peng Lai and Tian Tian untie the knot between mother and daughter? Let’s look forward to it!

State and municipal people’s governments, provincial committees, offices, departments and bureaus:

　　"Yunnan chemical industry restructuring to promote transformation and increase efficiency implementation plan" has been agreed by the provincial people’s government and is hereby issued to you, please implement it carefully.

　

　

General Office of Yunnan Provincial People’s Government

February 15, 2017

　

　　(This piece is publicly released)

　

Adjusting the structure of chemical industry in Yunnan Province to promote transformation and increase efficiency

embodiment

In order to implement the spirit of Guiding Opinions of General Office of the State Council on Restructuring Petrochemical Industry to Promote Transformation and Increase Efficiency (Guo Ban Fa [2016] No.57), promote the transformation and upgrading of chemical industry in our province, improve quality and increase efficiency, and combine with the actual situation in our province, this plan is formulated.

I. General requirements

(A) the overall thinking

Conscientiously implement the State Council’s decision-making and deployment, firmly establish the development concept of innovation, coordination, green, openness and sharing in accordance with the "five in one" overall layout and "four comprehensive" strategic layout, deepen the supply-side structural reform, actively explore the market, adhere to innovation-driven, improve the development environment, focus on removing production capacity, reducing consumption and emissions, filling shortcomings, adjusting layout, promoting safety, and promoting the chemical industry to improve quality and efficiency.

(2) Basic principles

Adhere to the combination of enterprise subject and government guidance. Strengthen the dominant position of enterprises in the market, guide enterprises to reduce costs and increase efficiency, and improve their competitiveness. Actively play the role of government regulation and guidance, improve the relevant laws, regulations, policies and standards system, safeguard a fair market environment according to law, and stimulate the vitality and creativity of enterprises.

Adhere to the combination of increasing supply and expanding demand. Accelerate the implementation of technological transformation, improve the quality of traditional products, vigorously develop high-end products, and enhance the effective supply capacity of the market. Actively explore international and domestic markets, constantly broaden the application fields of traditional products, and accelerate the application demonstration of new products.

Adhere to the combination of basing on the present and focusing on the long term. Strictly control the newly added excess capacity, accelerate the elimination of backward production capacity, and improve the level of green and safe development. Coordinate resources, environment, land and other factors, optimize and adjust the industrial layout, and vigorously promote the transformation of development mode.

Adhere to the combination of adjusting the stock and increasing the quality. Transform and upgrade traditional industries, promote mergers and acquisitions of enterprises, and consolidate existing competitive advantages. Vigorously develop new chemical materials, develop special equipment manufacturing and related producer services, and cultivate new economic growth points.

(III) Objectives and tasks

The production capacity structure is gradually optimized. Accelerate the elimination of backward production capacity with backward technology, big safety hazards and serious environmental pollution, and effectively resolve the contradiction of overcapacity. The support capacity of basic raw materials such as olefins and aromatics has been significantly enhanced, the self-sufficiency rate of high-end products such as new chemical materials has been significantly improved, and the quality of industrial development and core competitiveness have been further improved.

The industrial layout tends to be reasonable. We will comprehensively start the relocation or shutdown of hazardous chemicals production enterprises in densely populated urban areas and environmentally sensitive areas. All newly-built refining and chemical projects have entered the petrochemical base, and all newly-built chemical projects have entered the chemical park, forming a number of large enterprise groups and chemical parks with international competitiveness.

Green development has been comprehensively promoted. The energy consumption, carbon dioxide emissions and water consumption per 10,000 yuan of industrial added value in petrochemical industry decreased by 8%, 10% and 14% respectively compared with the end of the Twelfth Five-Year Plan. The discharge of main pollutants of enterprises meets the requirements of pollutant discharge standards for petroleum refining industry, petrochemical industry, synthetic resin industry and inorganic chemical industry.

The ability to innovate has been significantly enhanced. The investment in scientific research accounts for no less than 1.2% of the main business income of the whole industry. With the improvement of collaborative innovation system, Industry-University-Research has broken through a number of key common technologies, developed a number of major complete sets of equipment and core components, built a number of comprehensive service-oriented R&D platforms, and cultivated an innovative talent team with exquisite business and reasonable structure.

Second, the key work

(1) Control the scale of production capacity reasonably. Strictly control the new production capacity of urea, ammonium phosphate, calcium carbide, coke, yellow phosphorus, caustic soda, soda ash, polyvinyl chloride and other industries, limit the construction of single wet-process commercial phosphoric acid, high-concentration phosphorus compound fertilizer (including monoammonium phosphate, diammonium phosphate and heavy calcium carbonate), sulfuric acid production from pyrite and feed-grade calcium hydrogen phosphate products based on the mining and selection of phosphate rock resources, and prohibit the construction of pesticide production devices with high toxicity and residue and great environmental impact. Newly established phosphate mining rights projects (except those with exploration rights converted to mining rights) require clear opinions from the industrial and information departments. New construction, renovation and expansion of petrochemical and chemical projects must conform to the national industrial policies and relevant industry access conditions (specifications), and relevant states, cities and departments shall not handle the business of project land supply, energy evaluation, environmental assessment and new credit in violation of regulations. By 2020, the production capacity of calcium carbide, coke, yellow phosphorus, phosphorus compound fertilizer and other industries in the province will be guaranteed to grow at zero.(Provincial Commission of Industry and Information Technology, Development and Reform Commission, Department of Land and Resources, Department of Environmental Protection, Department of Commerce, Industry and Commerce Bureau, Safety Supervision Bureau, Finance Office, Energy Bureau, China Merchants Cooperation Bureau, Yunnan Banking Regulatory Bureau, and the people’s governments at the state and municipal levels are respectively responsible)

(2) Accelerate the elimination of backward production capacity. According to the relevant provisions of the state and industry access (standard) conditions, the backward technology and equipment and production capacity will be completely eliminated. Before the end of 2018, calcium carbide furnaces and open calcium carbide furnaces with a single furnace capacity of less than 12,500 KVA will be eliminated according to laws and regulations, coke ovens with a carbonization chamber height of less than 4.3 meters (except for stamped coke ovens with a height of 3.8 meters or more) and single coking production facilities without chemical recovery, a single sulphuric acid plant with a capacity of less than 100,000 tons/year from pyrite and sulphur, a single yellow phosphorus production plant with a capacity of less than 5,000 tons/year and unqualified access conditions, and calcium roasting chromium. Production lines of feed calcium hydrogen phosphate below 30,000 tons/year, compound fertilizer below 50,000 tons/year, organic-inorganic compound fertilizer below 20,000 tons/year, calcium superphosphate below 200,000 tons/year and calcium magnesium phosphate below 100,000 tons/year.(State and municipal people’s governments, the Provincial Commission of Industry and Information Technology, the Development and Reform Commission, the Environmental Protection Department and the Safety Supervision Bureau are respectively responsible)

(3) Properly dispose of inefficient production capacity. Strengthen the supervision and enforcement of energy conservation, environmental protection, safety and quality, and comprehensively apply laws, regulations and relevant standards to force production devices with poor management level, backward technical level and unstable product quality to withdraw from the market. For enterprises whose technology and equipment conform to the national industrial policy, but their production capacity is relatively surplus, their management level is low, their economic benefits are poor, and their losses and liabilities are serious, according to the requirements of supply-side structural reform, they will be guided to carry out production conversion or restructuring, and a development model of upstream and downstream coordination and resource sharing will be formed, so as to enhance their production, operation and management level, scale benefits and market competitiveness.(Provincial Development and Reform Commission, Industry and Information Technology Commission, Environmental Protection Department, Safety Supervision Bureau, Quality Supervision Bureau and Industry and Commerce Bureau are respectively responsible)

(4) Transforming and upgrading traditional industries. Encourage the development of low-grade phosphate rock resource flotation matching with phosphate mining, adopt new technology to purify and classify wet commercial phosphoric acid, use commercial phosphoric acid to produce fine phosphate products, and use yellow phosphorus as raw material for in-situ deep processing projects, and guide the development of mixed (combined) fertilizer, special fertilizer, water-soluble fertilizer or phosphating chemical products with phosphate fertilizer or other phosphating products as raw materials, and comprehensive utilization of resources with solid waste or tail gas as raw materials. The advanced technologies such as clean production and intelligent control are used to upgrade and upgrade the ammonia and urea production facilities of more than 100,000 tons/year, the internal combustion calcium carbide furnace of 16,500 KVA and above, and the yellow phosphorus production facilities of 20,000 KVA and above, and the compound (combined) fertilizers of 50,000 tons/year and above, organic-inorganic compound fertilizers of 20,000 tons/year and above, calcium superphosphate of 200,000 tons/year and above, and 100,000 tons. Accelerate the development of high-quality potash fertilizer, special fertilizer, water-soluble fertilizer, slow-release fertilizer, agricultural trace element fertilizer and new varieties of efficient and environmentally-friendly pesticides.(Provincial Commission of Industry and Information Technology, Development and Reform Commission and Science and Technology Department are respectively responsible)

(5) Steady development of petrochemical industry. Efforts will be made to promote the smooth delivery of China Petroleum’s 13 million tons/year refining project in Yunnan, and actively strive to plan and construct the second phase of refining and chemical integration project. Increase the resources of trienes (ethylene, propylene, butadiene) and triphenyls (benzene, toluene and xylene) to provide essential support for the development of petrochemical industry in our province. Promote the comprehensive utilization of refinery by-products, realize the maximum local processing and local value-added, and ensure the comprehensive benefits of polypropylene and isooctane projects as soon as possible. By attracting investment, we will speed up the utilization of the by-product surplus resources of oil refining projects, and plan to build a number of petrochemical deep processing projects such as styrene, polystyrene and polymethoxydimethyl ether.(Provincial Development and Reform Commission, Industry and Information Technology Commission, Department of Commerce, Energy Bureau, Kunming Municipal People’s Government, and Central Yunnan New Area Management Committee are responsible for each other)

(6) Vigorously develop high-end chemical products. Increase research and development in downstream application fields, vigorously develop new chemical materials such as special synthetic rubber, engineering plastics, high-performance fibers, fluorosilicone materials, degradable materials, functional membrane materials, functional polymer materials and composite materials, and pay attention to the development of new special chemicals with high performance, environmental friendliness and intrinsic safety, such as electronic chemicals, food additives, feed additives, water treatment chemicals and environmentally-friendly plastic additives. Accelerate the development of deep-processed products with high technology content, market demand and high added value in the fields of biochemistry, energy conservation, environmental protection and clean energy.(Provincial Science and Technology Department, Industry and Information Technology Commission and Development and Reform Commission are respectively responsible)

(7) Strengthen the planning of chemical parks. Combined with the overall development planning of urban and rural areas, the establishment of chemical parks is standardized by comprehensively considering factors such as resource supply, environmental capacity, safety guarantee and industrial base. The newly-built chemical park should fully keep a safe distance from the future expansion and development of surrounding towns. The establishment of the park and the industrial development plan of the park should be demonstrated by experts and examined and approved by the relevant departments of the provincial industry and information technology commission. Chemical industry park should be based on the direction of eco-industrial park construction, and promote green chemistry and green chemical industry development model.(State and municipal people’s governments, the Provincial Commission of Industry and Information Technology, the Development and Reform Commission, the Environmental Protection Department and the Safety Supervision Bureau are respectively responsible)

(eight) promote the relocation of hazardous chemicals enterprises in an orderly manner. Strengthen the responsibility system for safe production, explore the construction of a full-course traceability system for high-risk hazardous chemicals, and implement the relocation and transformation of hazardous chemicals production enterprises. Strengthen the safety and health protection distance and planning environmental impact assessment constraints, the chemical parks that do not meet the requirements should be forced to rectify or withdraw, the storage projects of chemical products that do not meet the requirements should be closed and withdrawn, and the relocation and transformation of hazardous chemical production enterprises and new chemical projects must enter the standardized chemical parks. Improve the monitoring, fire fighting, emergency and other system platforms in chemical parks, promote information sharing, and lay a solid foundation for safe production.(Provincial Commission of Industry and Information Technology, Development and Reform Commission, Safety Supervision Bureau, and Provincial Public Security Fire Brigade are respectively responsible)

(9) Overall planning and optimization of industrial layout. Relying on the China-Myanmar oil and gas pipeline, and in accordance with the idea of "industrial park, refining and chemical integration, large-scale equipment, clean production and high-end products", we will fully promote the construction of 13 million tons/year oil refining project of China Petroleum Yunnan in Anning Industrial Park, actively develop the downstream fine chemical industry with high technology content and high added value, and promote the scientific and rational development of petrochemical industry. Relying on the industrial bases of industrial parks such as Jinning, Anning and Haikou, supporting the graded utilization of phosphate rock resources, extending the existing industrial chain, and developing fine and special phosphorus chemical products such as pharmaceutical grade and electronic grade; Choose a park suitable for the development of natural gas chemical industry and coal chemical industry, take scientific and technological innovation as the driving force, aim at extending the industrial chain to fine development, focus on the development of deep processing and fine processing products, effectively reduce the production capacity of traditional products and accelerate the transformation of traditional chemical industry. On the basis of improving the existing demonstration projects, clean water and carbon dioxide emissions, the modern coal chemical industry will be developed in a moderate and orderly manner with high starting point planning and high standard construction in conditional States and cities.(Provincial Industry and Information Technology Commission, Development and Reform Commission, Environmental Protection Department, Safety Supervision Bureau and Coal Industry Bureau are respectively responsible)

(10) Improve the innovation system. Improve the market-led, enterprise-oriented collaborative innovation system for government and Industry-University-Research, and form a number of strategic alliances for technological innovation. Integrate R&D platforms such as technology centers, engineering research centers, key laboratories and engineering laboratories, increase personnel training and introduction, and accelerate scientific research and development and transformation of achievements. Focusing on high-end demand, we will focus on the research and development of new chemical materials such as flame retardant materials, high-performance resins, special synthetic rubber, high-performance fibers, carbon fibers, polyformaldehyde, functional membrane materials, electronic chemicals, etc., and establish an industrial alliance on new materials to enhance the technical support and core technology and intellectual property protection capabilities of new materials.(Provincial Science and Technology Department, Development and Reform Commission, Industry and Information Technology Commission are respectively responsible)

(eleven) to encourage technological innovation and the application of advanced and applicable technologies. Support the construction of organic-inorganic metal salt chemical products, comprehensive utilization of phosphogypsum, refractory mineral processing and utilization of medium and low-grade ore tailings, research and development of high-efficiency phosphoric acid production process and comprehensive utilization of energy, and extension of traditional industrial chain industrialization projects. Advanced process control (APC) systems will be built in key areas such as refining, coal chemical industry, synthetic ammonia, chemical fertilizer, yellow phosphorus, calcium carbide, pesticide and chlor-alkali to further improve production efficiency and reduce production costs. Encourage qualified enterprises to speed up the development of three-dimensional digital technology and production process simulation technology, and realize the safety visualization management of the whole process and key links of factory production. Comprehensive use of Internet of Things, big data and other modern information technologies to promote the construction of intelligent refining and chemical plants with high automation, digitization, visualization, modeling and integration. Configure enterprise resource planning (ERP), manufacturing execution (MES), advanced process control (APC) and other management and production information systems, establish a real-time data platform, centrally integrate all production and operation management information systems, realize advanced control and online optimization based on models in key production links, and improve the ability of prediction, early warning, dynamic analysis and auxiliary decision-making. Build an integrated intelligent management system for resources and energy, realize real-time monitoring, automatic analysis, online optimal scheduling and forecast improvement of resources and energy consumption, and improve the level of energy saving, consumption reduction and emission reduction.(Provincial Commission of Industry and Information Technology, Development and Reform Commission and Science and Technology Department are respectively responsible)

(twelve) to promote the merger and reorganization of enterprises. We will implement fiscal, taxation, finance, land, employee placement and other support policies, encourage the chemical industry to carry out vertical and horizontal mergers and acquisitions in various forms such as equity participation, holding, mergers and acquisitions, and joint ventures, break down institutional and institutional obstacles in cross-regional and cross-ownership mergers and acquisitions, and create a fair market environment for enterprise mergers and acquisitions. Deepen contract management, focus on promoting the merger and reorganization of traditional chemical enterprises such as fertilizer, yellow phosphorus and coking, optimize the allocation of capital, technology and talents, integrate production factors and resources, optimize the allocation of resources, promote the concentration of high-quality resources to advantageous enterprises, realize complementary advantages, promote the cultivation of key enterprises into large-scale and intensive enterprise groups, enhance industrial concentration and competitiveness, and form a number of large enterprise groups with international competitiveness.(Provincial Development and Reform Commission, Industry and Information Technology Commission, Department of Finance, Department of Human Resources and Social Security, Department of Land and Resources, Department of Commerce, State-owned Assets Supervision and Administration Commission, Administration for Industry and Commerce, Kunming Central Sub-branch of the People’s Bank of China, Yunnan Banking Regulatory Bureau and Yunnan Securities Regulatory Bureau, and the people’s governments at the state and municipal levels are respectively responsible)

(13) Strengthen international capacity cooperation. We will implement the autonomy of enterprises in overseas investment, actively promote international capacity cooperation in advantageous industries such as coal chemical industry, tires, fertilizers, chlor-alkali and inorganic salts, build overseas chemical industrial parks, promote chain transfer and intensive development, and drive relevant technical equipment and engineering services to "go global". Encourage key enterprises to obtain a batch of new chemical materials and high-end special chemicals production technology through investment, mergers and acquisitions, restructuring, etc., strengthen technical digestion and promote domestic industrial upgrading. Encourage foreign capital to participate in the merger and reorganization of domestic enterprises, support large chemical enterprises to carry out transnational operations, and make risk response plans in advance.(Provincial Development and Reform Commission, Industry and Information Technology Commission, Department of Commerce, Foreign Affairs Office, State-owned Assets Supervision and Administration Commission, Energy Bureau, and the people’s governments at the state and municipal levels are respectively responsible)

(14) Adhere to safe and green development. Actively carry out high safety environmental risk chemicals (flammable, explosive, highly toxic, highly carcinogenic, highly disabling, etc.) substitution projects, implement safety technology transformation, eliminate potential safety hazards, improve intrinsic safety, and optimize the product structure of dangerous chemicals. Accelerate the development and application of cleaner production technology, increase the prevention and control of key pollutants such as volatile organic compounds and high-concentration refractory sewage, and improve the comprehensive utilization level of industrial "three wastes". Accelerate the research and development, industrialization and large-scale development of biological pesticides and high-efficiency new fertilizers, moderately develop low-residue chemical synthetic pesticides focusing on resource recycling and industrial chain extension, and explore the research and development and promotion of agricultural (pharmaceutical) fertilizers. Carry out green factory demonstration activities, implement the "leader" system of energy efficiency, and improve the energy-saving standard system.(Provincial Development and Reform Commission, Science and Technology Department, Industry and Information Technology Commission, Environmental Protection Department and Safety Supervision Bureau are respectively responsible)

Third, safeguard measures

(1) Intensify the implementation of industrial policies. We will conscientiously implement the industrial access conditions or norms adjusted by the state in a timely manner, the conditions of key industries and product specifications, and the Petrochemical Industry Planning and Layout Plan, further improve industrial policies such as land and electricity consumption, and control new, modified (expanded) chemical projects from the source. In accordance with the requirements of deepening the tax reform, we will study and formulate ad valorem and preferential policies and measures for chemical mineral resources tax, clean up and standardize relevant fee funds, improve relevant preferential policies and implementation measures, and further enhance the enthusiasm of enterprises for production.(Provincial Development and Reform Commission, Industry and Information Technology Commission, Department of Land and Resources, Local Taxation Bureau, Energy Bureau and Yunnan Power Grid Corporation are respectively responsible)

(2) Effectively reduce the electricity cost of enterprises. Earnestly do a good job in electricity market trading, actively encourage enterprises that meet the requirements of industrial policies and environmental protection to carry out electricity market trading, restrict enterprises that do not meet the access conditions of industry norms to participate in electricity market trading, and force inefficient production capacity to withdraw. Improve the establishment of a relatively independent, open and enterprise-oriented power trading center, gradually build a power market system with complete trading varieties and relatively perfect functions, improve the fairness and rationality of market competition, and realize reasonable pricing of electricity through marketization. Accelerate the reform of the electricity-selling side market, cultivate market players in multiple ways, and reduce the cost of electricity for enterprises. On the premise of equivalent or reduced capacity replacement, in areas rich in hydropower resources, explore the pilot construction of local power grid to absorb surplus hydropower.(Provincial Energy Bureau, Price Bureau, Development and Reform Commission, Industry and Information Technology Commission, Yunnan Power Grid Corporation is responsible)

(3) Give play to the role of fiscal and taxation regulation. Make use of the existing special funds and the central financial science and technology plan (special projects, funds, etc.) to increase support for the technological transformation of the chemical industry, the development of high-end products, green and safe production, the pilot of intelligent manufacturing, the comprehensive utilization technology of phosphogypsum, the relocation of hazardous chemical production enterprises, the construction of public service platforms and scientific and technological research and development. We will fully implement the national tax reduction and burden reduction and the relevant supporting policies of our province, actively strive for preferential policies such as exemption from import tariffs and export tax rebates for high-tech enterprises to import advanced technology and equipment and export independent research and development technology and equipment, and accelerate the implementation of relevant tax preferential policies for R&D expenses plus deduction. Give full play to the guiding role of special funds for industrial transformation and development and special construction funds and green credit from all levels of finance, and give key support to products, technology research and development and industrialization projects with advanced demonstration and leading role, major deep finishing, technology introduction, digestion, absorption and innovation, and the need for major breakthroughs in extending the industrial chain.(Provincial Department of Finance, Local Taxation Bureau, Development and Reform Commission, Industry and Information Technology Commission, Department of Land and Resources, Department of Commerce, Department of Science and Technology, Provincial State Taxation Bureau and Kunming Customs are responsible)

(4) Implementing financial support policies. We will implement a supportive and controlled credit policy, establish an industry-finance information docking mechanism, and guide financial institutions to focus on supporting key enterprises that meet industry norms, environmental protection and production safety standards, and have market prospects and benefits. Encourage financial institutions and enterprises to negotiate independently and properly solve the financial debt problems in mergers and acquisitions and capacity withdrawal. Increase the expansion of direct financing channels and support key enterprises in the chemical industry to carry out equity financing in the capital market. Give priority to supporting enterprises that have completed listing counseling to speed up the pace of raising funds by issuing shares on the main board, small and medium-sized board or growth enterprise market, and increase the cultivation of listing financing in the "new third board" and "fourth board" markets. Encourage enterprises to securitize assets such as land and factory buildings or use financial leasing and financial leasing for sale and leaseback, so as to revitalize existing resources. Encourage financial institutions to carry out financing business under trade financing, export credit and export credit insurance policies, and support enterprises to export.(Kunming Central Branch of the People’s Bank of China, Yunnan Banking Regulatory Bureau, Yunnan Securities Regulatory Bureau, Yunnan Insurance Regulatory Bureau, Provincial Development and Reform Commission, Finance Office, and Industry and Information Technology Commission are responsible)

(5) Rational use of land policy. The state-owned land involved in withdrawing from the enterprise can be handed over to the government to recover its reserves or handled by the enterprise itself. Withdrawing from the original use of the allocated land use right of the enterprise involves the transfer, and after approval, the land use formalities can be handled in accordance with the agreed transfer method. On the premise of meeting the conditions of urban and rural planning and transfer, the land use right can be transferred by division. The land transfer income recovered by the government, disposed and transferred by the enterprise itself can be given priority to the resettlement of employees who have withdrawn from the enterprise. Encourage industrial enterprises to use their own industrial land to set up self-operated productive service industries to promote the transformation and upgrading of enterprises, which have been approved according to law.Yes, industrial enterprises that improve the volume ratio of their own industrial land for self-supporting producer services can go through relevant procedures in accordance with new uses.(State and municipal people’s governments, the Provincial Department of Land and Resources and the Department of Finance are respectively responsible)

(6) Strengthen the whole-process supervision of the industry. Organize the notification of resources and energy consumption in the chemical industry, and implement measures such as yellow card warning, energy-saving supervision and ladder electricity price for enterprises that exceed the standard, forcing enterprises to upgrade or withdraw from the market. Organize the implementation of access announcement and daily supervision, and take restrictive measures to guide enterprises that do not meet the conditions of access announcement or cannot maintain the conditions of announcement after access announcement to upgrade. Implement the main responsibility of enterprise safety production, strictly implement the "three simultaneities" system of hazardous chemicals registration management and construction projects, and order enterprises that do not meet the conditions for safety production to stop production for rectification, close down and withdraw. Intensify law enforcement inspections on safety, environmental protection, quality and energy conservation, and strengthen online monitoring and networked management of pollutants. Severely crack down on shoddy, fake and shoddy, tax evasion and other illegal acts to maintain a fair market environment. We will build a monitoring and early warning system suitable for the chemical industry’s capacity and utilization rate, improve the capacity investigation and data collection system, and build an early warning platform for the chemical industry’s capacity and an exit mechanism for backward capacity.(Provincial Development and Reform Commission, Industry and Information Technology Commission, Environmental Protection Department, Quality Supervision Bureau, Safety Supervision Bureau and Energy Bureau are respectively responsible)

(7) Give play to the role of trade associations. Give play to the association’s role of being familiar with the industry and close to the enterprise, strengthen the research on key common technologies in the industry, improve the rules and regulations, support enterprises to promote mergers and acquisitions, promote enterprises to take the initiative to reduce production capacity, help enterprises to strengthen management improvement, and guide enterprises to abide by laws and regulations, standardize operations, be honest and trustworthy, and compete fairly. Build a bridge between the government and enterprises, sum up and popularize advanced experience, timely reflect the demands of enterprises, feedback the implementation of policies, and put forward relevant policy suggestions to boost the structural adjustment of the chemical industry in the province, promote transformation and increase efficiency.(Provincial Industry and Information Technology Commission, the relevant industry associations are responsible for)