After the Spring Festival in 2018, with the complete popularity of Tik Tok and the arrival of the short video era in China, people began to understand China more on these short video platforms. Online celebrity’s economy has always been accompanied by the growth of the Internet in China, and these short video platforms are no exception. In particular, the properties of short video platforms are more suitable for turning your products into online celebrity.

Taking Tik Tok as an example, we found many smart products from online celebrity on this platform alone. Relying on the platform of Tik Tok, these products have been sought after by many users. Below, let’s take stock of the "online celebrity" smart products on Tik Tok.

LED intelligent fill light mirror: fill light makeup anytime and anywhere.

As a short video platform with white-collar workers and women as the main body, smart cosmetic products are naturally essential in Tik Tok. When we opened Taobao to search for keywords such as "Tik Tok" and "online celebrity", the first thing that caught our eye was the LED smart fill lens.

The biggest feature of this LED smart fill lens is that it can be used in any environment, and the LED light source will automatically adjust according to the surrounding brightness, so that users can make up or take selfies better. At the same time, this smart fill lens also comes with a wireless charging stand, so users may also directly charge their smartphones.

However, from the sales point of view, the sales situation of this kind of LED smart fill lens that can be used anytime and anywhere is not ideal. Because of the higher price, it is far less than the cheaper desktop LED fill lens. In fact, the two products can replace each other, and the price ultimately determines the sales volume.

Paper Watch paper watch: creativity wins

Another high-tech product that we have seen in Tik Tok is the Paper Watch from Germany. In this era when smart bracelets are not fashionable, paper watches can stand out, naturally through viral marketing of short videos with vibrato.

On the Taobao page, we saw this kind of paper watch whose price does not exceed 100 yuan. According to the introduction, although Paper Watch is made of paper, it is neither torn nor soaked. At the same time, the battery of this paper watch can be used for about one year, and it can be replaced at half price after the battery is used up. In fact, Paper Watch relies on simple LED to display time, and its success depends on creativity and Tik Tok.

From the feedback of users, the appearance is still the most concerned place for users. Most people say that they all want it, so they place an order to buy it. Some users expressed their dissatisfaction because the color was different from their imagination, so the Paper Watch is still a relatively successful online celebrity product.

Intelligent thermos cup: a cup that can confess and warm the heart.

There is such a kind of cup in Tik Tok that caught our attention. It was packaged as a kind of "confession" cup. This kind of thermos cup can directly display the current water temperature in the cup, and it can be filled in 4 hours by magnetic charging and used for 10 days.

In terms of workmanship, this kind of water cup is also very particular. According to the introduction, the smart thermos cup adopts IPX7 waterproof function, 360-degree seal is watertight, the bottom of the cup is provided with non-slip silicone pad, and the inner wall of the thermos cup is 316 stainless steel.

Most users give this thermos cup as a gift to friends or relatives, and most of them receive positive feedback. Obviously, this is another embodiment of Tik Tok’s ability to carry goods.

Fingerprint savings piggy bank: a gift for children

Of course, the Tik Tok is not only the science and technology products that adults like, but also presents for children. One example is the imitation fingerprint children’s piggy bank.

This piggy bank can not only lock the password, check the money with purple light, but also have the function of simulating fingerprints, which can automatically open the door after sensing the skin. At the same time, this smart piggy bank also imitates all kinds of smart speakers, and a variety of audio books are built in, so that children are not bored while saving. Compared with the higher-priced smart speakers, I believe that such alternative products can attract the attention of some parents.

Smart mosquito killer: Guarantee a secure sleep.

In addition, we also saw many small videos about mosquito killer on Tik Tok. These mosquito killer are very similar to Dyson’s electric fan in shape. The principle is also very simple, using large airflow vortex to catch mosquitoes, and using pure physical large aperture to kill mosquitoes. At the same time, the quietness and silence of this intelligent mosquito killer can make users sleep soundly.

Compared with the above products, Smart mosquito killer is undoubtedly the most expensive one, but it also gets the most praise. For most users, it is worthwhile to exchange 3 or 400 yuan for a secure sleep.

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From the above five examples, it is not difficult to see that online celebrity’s scientific and technological products in Tik Tok have several characteristics. The first thing to do is to look beautiful, and the video can attract more people to buy. If you can’t be beautiful, then cheap and practical is another eye-catching magic weapon.

Tik Tok’s ability to carry goods has begun to be valued by more and more people, and so has the digital field. Have you all used these online celebrity products mentioned above? If you have used it, you can share your experience in the comments section, or you can talk about your experience in using other Tik Tok online celebrity products. I look forward to your sharing.

Since the beginning of spring, the District Housing and Construction Bureau has seized the favorable opportunity of good soil moisture and high planting survival rate in spring, concentrated factor resources, and vigorously and normally carried out green-benefiting actions in urban areas to create a beautiful spring in the city.

Highlight the greening and dressing up, and gather strength to create a characteristic green landscape. Around the upgrading and reconstruction of roads such as Xufu Road and Yudai Road, by changing the road section, new technology is adopted to implement rain and sewage diversion and strong and weak electricity pipeline projects, so as to protect and utilize the original road trees to the maximum extent; Taking public participation, expert argumentation, collective research and social supervision as an important basis for the implementation of municipal projects occupying road green space, strictly approving the transplantation of green seedlings, maintaining the ecological landscape benefits of the original roads, and showing the urban greenway network with "ecological diversity, rich landscape and convenient service". At the same time, highlight the coastal characteristics of fine plastic style. The Bureau comprehensively studies and systematically designs the functional zoning, spatial form, architectural style, traffic organization, slow-moving system, landscape gallery and the overall coastal image of the Bay Area along the coastal avenue, and exquisitely builds colorful nodes to string together the most beautiful coastal scenery in Jiangsu with a total length of 33 kilometers. Up to now, the landscape upgrading of Qindao Teana Area and Haitou Industrial Park, as well as the node construction of sculpture sketches, smart walking, characteristic towns and characteristic rural areas have been fully completed, which fully embodies the natural and humanistic characteristics of Ganyu coastal areas.

Highlight the benefit of the people and the convenience of the people, and describe the beautiful colors of the city with ingenuity. The Bureau has vigorously built a "park green space+"slow-moving system, insisted on inserting green in cracks, demolishing illegal buildings and changing waste land into green, and paid attention to "micro-transformation and fine upgrading" of small and micro-spaces such as street corners, old residential areas and "corner areas" in urban areas, and built 24 pocket parks with small area, full functions and strong characteristics according to local conditions and people’s needs; At the same time, the park squares such as Qingkou Ecological Park and Heanhu Wetland Park will be further transformed and upgraded, and infrastructure such as health trails and intelligent lighting monitoring will be added, as well as sports facilities along the river such as basketball courts and table tennis tables, which will connect the old and new cities, parks, public transport hubs, commercial blocks and residential quarters, forming a 10-minute service circle of park green space, allowing residents to go out 300 meters to see the green scenery and 500 meters to enter the park for fitness exercise. "In the past, I used to walk and play ball in the park. Now it is great to add healthy trails and these fitness equipment to exercise." Uncle Li, who is exercising on sports equipment in qinglong river Park, said happily.

The Bureau also combined the landscape design of green plants with the needs of urban landscaping, carefully designed and built green sculptures along the main roads, important nodes, park squares and other sections of the city, and built 31 flower borders along the forest, waterfront, island and roadside according to local conditions, beautifying the city with flowers and plants gardening, showing the landscape effect of flowers in three seasons and evergreen in four seasons, which comprehensively improved the quality of life of citizens.

Highlight fine management and protection, and show the beautiful scenery of the city for a long time. The Bureau strengthens fine management, divides it into 15 first-class grids and 53 second-class grids according to five park squares, 24 gardens, roads and riverside green spaces in the urban area, and defines the responsible person and keeper of each grid, so as to ensure the "three implementations" of personnel, responsibilities and tasks. "We deepen precision maintenance, pay attention to the combination of learning and training and inviting experts to guide, formulate standards, and manage and maintain them to ensure the realization of the goal of’ three modernizations and nine noes’." Wu Lihua, head of the Landscaping Management Section of the District Public Utilities Development Center, said. The bureau also pays attention to the intensive special supervision and examination, standardizes the formulation and implementation of the Measures for Assessment, Reward and Punishment of Green Space Maintenance Management in Ganyu City, organizes business departments to assess and score garden management enterprises every month, and introduces the Standardized Management and Maintenance Plan for Infrastructure Outside the Red Line of Urban Roads, which brings the landscaping outside the red line of urban primary and secondary roads into the scope of management and maintenance, further expanding the coverage of greening and maintenance.

In the next step, the District Housing and Urban-Rural Development Bureau will focus on the goal of "increasing green quantity, improving quality, adding color and fine management", take the development direction of building a "park city" with high quality, devote sufficient efforts to embroidery, continue to create the characteristic landscape of coastal cities, and strive to build a "beautiful tree, green grass, gorgeous flowers and comfortable" beautiful homeland for the citizens.