Special feature of 1905 film network Countdown in 2022. All walks of life began to sum up the gains and losses of the year. Looking at the domestic drama market, this year is another year to hold high the banner of "improving quality and reducing quantity". According to public data, in the first three quarters, there were 243 dramas online, 32 fewer than the same period of last year, and the overall quality of domestic dramas developed in the direction of quality.

According to the statistics of 1905 Film Network, as of press time, there were 11 domestic dramas with scores of 7.7-7.9 in Douban in 2022, and 12 with scores above 8, the number was basically the same as last year. Throughout the performance of the drama series in 2022, there are many excellent works to achieve a double harvest in the word-of-mouth market. In a dynamic market environment, they jointly wrote another brilliant chapter belonging to domestic dramas.

8 points+drama achievement highlights of the year

Waiting for the explosion list

In 2022, there were 12 domestic dramas with scores above 8, covering sports, love, costume, suspense, fantasy, etc., and the market showed a posture of letting a hundred flowers blossom.

The 9.3-point "Daughter of Dashan" is the only Chinese drama that has passed the 9-point mark this year, ranking first in the annual word-of-mouth list. Judging from the portraits of the audience, the main fans of the play are middle-aged and elderly people, so there is no big noise on the Internet.

However, according to China Audio-visual Big Data of the State Administration of Radio, Film and Television, the viewing share of Daughter of Dashan is as high as 5%, ranking first in the prime-time TV series in China. In a sense, it can also be called a veritable high-quality masterpiece this year.

More than 230,000 people scored a high score of 8.5, which also made it ranked second in the word-of-mouth list.

Dubbed by the audience as the script "Guarding the Liberation of the West", the story revolves around four fledgling trainee police officers. With its grounded plot and humorous expression, it has won the favor of a large number of audiences. During the first broadcast, it won many hot searches and the ratings exceeded 100 million. It is also a well-received and blockbuster explosion masterpiece.

"Sanyue has a new job" and "Foreign Material Records" both ranked third in the annual word of mouth with a score of 8.4. Compared with the above two TV dramas, both of them are representatives of "small but beautiful".

Similar to the movie, "Sanyue has a new job" also pays attention to the funeral industry, and rarely discusses the growth of "lying flat" girls from the perspective of body makeup artists. The shaping of post-95 life attitude and value orientation is clearly in place, which resonates with many young audiences.

"The History of Foreign Objects" is a work with both suspense and fantasy elements in this year’s 8+National Drama. In recent years, suspense drama has been in full swing, and The Tale of Foreign Objects skillfully supplemented by fantasy has created its own splendor.

"Long River in the World" scored 8.3, and passed the top three in word of mouth. In the track with the theme of costume, "Long River in the World" is more inclined to the category of historical drama, with historical facts to be tested and multi-line narratives echoing each other, which makes it complete the breakthrough of types.

Similarly, The Wind Rises in Longxi, which is based on Zhuge Liang’s Northern Expedition, was once praised as "Seeing the Great History with Little People" with a score of 8.1.

Meng Hua Lu, who is also a costume drama, focuses on "ancient dolls". The casting of the partner is not only full of value, but also difficult to find fault with the fit of the characters. Their excellent performances also help Meng Hua Lu break into the high score list with a score of 8.0.

The time series "The Wind Blows Pinellia" and "In the World" all cut through the exploration in the tide of reform and opening up, recreating that magnificent course. The former got a high score of 8.2, while the latter got a score of 8.1, and became a phenomenal explosive work.

At the 31st China Golden Eagle Awards Ceremony, "On Earth" won four awards including "Excellent TV Series". Recently, it won the award for outstanding TV works in the commendation of advanced units and outstanding works in the 16th "Five One Project" of spiritual civilization construction.

In addition, the 8.2-point "Beyond" is the only sports drama on the list. The return of the original crew of "20 Don’t Confuse 2" and the starring romantic drama "My Calorie Boy" were also successfully shortlisted for 8 points+list.

The main melody drama performed brilliantly.

"Now" and "suspense" almost mean.

Looking at the 12 plays on the 8+list, it is not difficult to find that the main melody series accounts for a high proportion. Daughter of Dashan, Police Honor, Pinellia ternata blown by the wind, Transcendence and In the World all belong here.

Or the group image expression like "Police Honor" is full of workplace elements, or "Beyond" pays tribute to the short track speed skating competition and reflects the changes of the times … Thanks to the successful hosting of the 2022 Beijing Winter Olympics and the convening of the Party’s 20th victory, this year’s main theme drama series is not only richer in theme types, but also more diversified in expression methods, further satisfying people’s aesthetic needs.

Take "Police Honor" as an example. Unlike many TV series that focus on the "police" group, the four "trainee policemen" do not exaggerate the heroic aura too much, but appear as "ordinary people", who will boldly move forward, hesitate and occasionally show their vulnerability. The whole drama runs through with a strong "fireworks", which makes the audience intuitively feel the ups and downs of the grassroots police.

Last year, there were popular Minning Town and Black Storm, and this year, there are high-quality representatives such as In the World and Police Honor. The main melody drama series is undoubtedly a branch of the drama market that cannot be ignored in recent years.

At present, although there is no division in the hit, from the feedback of many viewers, the texture of the play is also worthy of praise.

In terms of other types of themes, the ancient costume works are the most worthy of attention.

The public report pointed out that the number of costume dramas launched in 2022 dropped significantly compared with the same period of last year, but the overall quality improved significantly. As mentioned above, "Long River in the World", "Wind Rises in Longxi" and "Dream of China" are all above the 8+list, second only to the main melody works in quantity.

From the heat point of view, the ancient puppet drama that abandoned "industrial saccharin" can be slightly better than other costume dramas by virtue of the magic weapon of natural "high sweetness".

For example, the 7.9-point "Canglan Tactic" and the 7.7-point "Splendid Star and Bright Moon Rising to the Sea" failed to make the 8-point+list, but the overall performance was also remarkable, especially the former ranked first in the broadcast index of all dramas in the third quarter. "Di Xin Gravitation", "Wu Lu can escape" and "Looking forward to brightness" have become one of the most popular CPS in 2022.

In terms of "current spouse", the best score on the list is My Calorie Boy with 8.1 points. I have to say that this masterpiece of word of mouth has received little attention, with only 12,000 evaluators.

On the contrary, more than 160,000 people commented, and those who set off the movie-watching boom only got 7.4 points. Another example is "Twinkle, twinkle, twinkle, bright stars", whose revenue has exceeded 100 million yuan, with a score of only 6.5, and "current couples" with popular traffic blessings, such as "28 Laws of Love", whose scores are only hovering on the qualified line.

This also means that the "modern couple" still needs to continue to refuel on the road of exploration in order to gain the dual recognition of the market and word of mouth.

There are many innovative works in suspense dramas this year, but on the whole, it is a sigh of relief.

At the beginning of the year, The Beginnings quickly became popular with the theme of "infinite flow" time cycle, followed by the close-knit plots from the perspective of the portrait artist, including "Coward" adapted from the novel "Raw Swallow". The scores of the three popular suspense dramas were all between 7.5 and 7.9, and they failed to reach by going up one flight of stairs. "Old Play Bone" partner’s "The Gate of Rebirth" failed to cross the 7-point mark.

"The Story of Foreign Objects", which focuses on suspense and fantasy, has a slightly higher score, but it fails to make a circle in the degree of communication. If you want to make the next one, you also need to spend some thought on suspense drama.

It is worth mentioning that "Sanyue has a new job" and "Twenty Don’t Confuse 2" pay attention to the young audience, and truly discuss the growth process of the younger generation, which greatly arouses the audience’s empathy and both stand out in word of mouth. The success of "Twenty Don’t Confuse 2" has even broken the "curse" of the IP sequel, which has greatly improved its reputation compared with the previous work.

It also involves the discussion of teenagers’ topics, and the scores of Dear Children and are 7.7 and 7.3 respectively.

In the final analysis, literary and artistic works must ultimately be geared to the public. No matter what type it belongs to, grasping the audience’s mind is always the basis for its double harvest of market reputation, and it is also an issue that creators need to think about.

1905 movie network news In 2019, the most "popular" superhero movie announced that it was scheduled for the mainland. After January 25th, 2019, Deadpool actor Ryan Reynolds also announced that he was coming to China, which caused an uproar on the Internet. In fact, we can’t blame the domestic fans for being too excited. The "little cheap cheap" not only meets the mainland audience on the big screen, but also meets the fans at the China premiere on the evening of January 20th. The audience and fans are all looking forward to the "close contact" with "Deadpool Benshi".

A few days ago, the official Twitter of the film released a set of "Ten-year Challenge" funny pictures specially prepared for Uncle Wolf Hugh Jackman. Ten years ago, Uncle Wolf was extremely brave, and after ten years, there were only a bunch of barren graves left. China netizens laughed and cried after watching it, bluntly saying that "ten years of life and death are two boundless", and some people even said that "the small base finally got revenge"! It turned out that a month ago, Uncle Wolf tricked Ryan, the actor of Deadpool, into attending a "sweater party" at Christmas. At the scene, only Cheap Cheap actually wore a Christmas sweater, and the look of Cheap Cheap was played by many netizens.

Not only Uncle Jian Wolf, but even celine dion didn’t let go. In an official tidbit released a few days ago, the "cheap" person was as the name implies. When meeting celine dion after the rehearsal, the sudden "cheap" made the goddess start to be indecent. The two not only praised each other’s figure, but celine dion also personally identified the authenticity of the cheap chest, but the "cheap" nature remained unchanged and quipped, "I don’t care.

It diss worth mentioning that after Death Waiter 2: I Love My Family was announced to be released in China, a "Deadpool Storm" suddenly exploded in China. Coser put on Deadpool’s battle clothes one after another, and launched various "cheap" interactions with passers-by in cinemas in Shanghai, Chongqing, Chengdu, Wuhan, Guangzhou and Shenzhen, which not only played tricks on people, but also openly disowned characters in other movies in cinemas.

This time, Ryan Reynolds, as the star of Dead Waiter 2: I Love My Family, not only continued the Max’s mouth gun skills of the previous work, but also became a co-writer and producer of this film, contributing endless jokes and jokes, which made netizens unable to help but ask "Is Ryan playing Deadpool or Deadpool playing Ryan?"

"Ryan has the same idea as Deadpool, and he also thinks and speaks in Deadpool’s way." Even Ritter Reese, the screenwriter of Dead Waiter 2: I Love My Family, said, "In a sense, Ryan is Deadpool, and his sense of humor fits seamlessly with Deadpool’s style."

China’s big screen finally ushered in the "cheap", and Deadpool himself, Ryan Reynolds, will be with his fans at the premiere on January 20th. Dead Waiter 2: I Love My Family will be released nationwide on January 25th.

Special feature of 1905 film network The summer file in 2024 ended with a total box office of 11.633 billion.

Although the innovations in technology and form of some films have aroused extensive discussion in the industry, the box office has failed to set a new record. This phenomenon can’t help but make people think deeply: Why didn’t film innovation bring the expected box office success?

The direction of film innovation: the balance between technology and content

Film critic Ai Hui pointed out that technological innovation is important in film creation, but the innovation of story content and characterization can not be ignored.

In recent years, with the increasing expectations of the audience for visual effects, many films began to seek breakthroughs in special effects, 3D, IMAX and other technical aspects. However, as film critic Ai Hui pointed out, if technological innovation can’t serve the story itself, it will often bring the audience a feeling that "form is greater than content".

Take the summer movie in 2024 as an example. Although the film is original in IMAX technology and visual effects, the story content is not organically combined with technological innovation, which leads to a huge psychological gap in the audience’s viewing process.

Before entering the cinema, the audience expected to see an exciting spy film based on the trailer and publicity, but when they actually watched it, they found that the film was more like an imitation and tribute to Hollywood classic movies. This psychological gap directly affects the audience’s overall evaluation of the film, which leads to the box office failing to meet expectations.

Market segmentation: diversified audience demand

In the current film market, the audience’s demand is becoming more and more subdivided. In the past, the phenomenon that "one film hits all over the world" no longer exists. Nowadays, audiences of different ages, different cultural backgrounds and even different social circles have different needs for movies. In this regard, the director not only needs to consider the balance between technology and story, but also needs to accurately locate different audiences.

As the box office champion of the summer file, it is precisely by accurately positioning the family audience market that it has achieved success. This film does not pursue technological innovation excessively, but focuses on the story content suitable for the whole family to watch.

Through the interaction and emotional connection between family members, the film successfully attracted a large number of parent-child viewing groups, and finally stood out in the highly competitive summer file.

Including the sum of the second and third box office rankings, there are clear market segments in terms of topic and type, so it is relatively easy to spread.

In contrast, some films with unclear positioning or excessive pursuit of formal innovation have failed to find emotional resonance with the target audience, resulting in poor box office performance. For example, although he made bold innovations in image style, his story content was too obscure to attract mainstream audiences, and finally the box office failed to achieve a breakthrough.

Innovation and Risk: Director’s Self-expression and Market Demand

For many directors, innovation is not only an inevitable choice to pursue artistic breakthrough, but also an adventure. In the film market of China, directors are often faced with the dilemma of "both wanting and wanting": they should not only express themselves in the film, but also gain market recognition, and hope that the film can be successful in word-of-mouth and box office. However, the reality often does not allow directors to easily find a balance between the three.

Ai Hui pointed out: "When the director excessively pursues self-expression and ignores the market demand, it is often difficult for the film to make a breakthrough at the box office." This situation is not uncommon in China film market in recent years. Many directors tend to add a lot of personal elements and unique expressions when creating, but these contents are often difficult to resonate widely with the audience.

For example, this film tries the technology of "live animation", trying to bring a refreshing experience to the audience in visual effect. However, a large number of self-expression elements in the film make the audience feel confused and uncomfortable.

When the audience walked out of the cinema, they were more surprised by the form of the film than by the content of the story. This phenomenon shows that directors must be more cautious and restrained when pursuing innovation, and avoid excessive deviation between self-expression and market demand.

Industry trends: opportunities for medium-sized movies

In the film industry, the definition of success is often not limited to the level of box office, but also lies in whether the film can leave a deep impression on the audience. At this point, medium-sized films are emerging and showing unique market potential.

For example, as a medium-sized comedy released at the beginning of the year, it won a wide audience base by accurately capturing the current workplace culture. The film tells a story closely related to the life of ordinary audience through a relaxed and humorous narrative way, which makes the audience have a strong sense of resonance during watching.

This "grounded" creative way not only made the film a success at the box office, but also made it a social currency among the audience, further expanding the influence of the film.

In contrast, those large-scale movies that rely too much on technology and form innovation attract a lot of attention in the short term, but it is difficult to leave a long-term impression on the audience. This shows that film creators should pay more attention to how to establish a deeper connection with the audience through stories while pursuing innovation.

Future Prospect: Diversified Path of Film Creation

In future film creation, how to find the best balance between innovation and market demand will determine whether the film can succeed in the market. First of all, film creators need to understand the needs of the audience more deeply, especially the needs of different market segments. As a popular entertainment product, movies must reflect the social reality and the emotional demands of the audience to a certain extent.

Secondly, the director should pay more attention to the strength of the story itself, not just the technical breakthrough. As Ai Hui said: "What is really aura should be placed on stories and characters." Film creators need to impress the audience by telling interesting and infectious stories. Technological innovation should serve the story, not override it.

Finally, the film industry should encourage the creation of more medium-sized films. This kind of film may not be as complicated as making a big movie, but it is easier to establish emotional connection with the audience and thus succeed in the market. By focusing on the daily life and emotional experience of ordinary audiences, these films can find their own position in the market segments and gain a broader audience base through word-of-mouth communication.

The art of balance between innovation and box office

The summer file in 2024 provides us with a valuable opportunity to think — — Where should the direction of film innovation point? No matter how it develops in the future, film creators should always keep in mind that film, as an art form, is still the mind of the audience. In today’s highly competitive film market, directors need to find a suitable balance point, which can not only maintain their artistic pursuit in innovation, but also meet the needs of the audience. Only by constantly adjusting the direction of innovation can we truly achieve a win-win situation for box office and word of mouth.

According to the data of multiple platforms, as of 21: 00 on June 30th, the total box office of national movies in the first half of 2023 (from January 1st to June 30th) was roughly reported to be 26.258 billion yuan, up by 52.8% compared with the first half of 2022. The movies Manjianghong, Wandering Earth 2 and Disappeared She became the top three in the first half of the year.

In 2022, the total box office was only 29.937 billion, which will be easily exceeded this year. The total box office in 2021 was 47 billion, and in 2019 it was 64.1 billion. (In 2020, the epidemic was only 20.3 billion. )

TOP10 in the first half of 2023

01. Man Jiang Hong was 4.544 billion yuan.

02. Wandering Earth 2 is 4.029 billion yuan.

03. Disappeared She is 1.801 billion yuan.

04. "Bears haunt me" Bear Core "is 1.495 billion yuan.

05. The Unfamiliar Road of Life was 1.183 billion yuan.

06. Speed and Passion 10 is 980 million yuan.

07. "Nobody" 931 million

08. Deep Sea 919 million

09. The King of the Sky is 842 million yuan.

10. Journey to the Bell Bud is 807 million yuan.

　　1949In, People’s Republic of China (PRC) was founded, and the development of agricultural science and technology in China opened a new historical chapter. Under the strong leadership of previous central leading collectives and with the joint efforts of generations of agricultural science and technology workers, the development of agricultural science and technology in China has undergone earth-shaking changes, and the development of agricultural science and technology in China has undergone historic changes from small to large and from weak to strong. At present, the overall level of agricultural science and technology innovation in China has entered the second phalanx in the world, and the contribution rate of agricultural science and technology progress has reached58.3%It has played an important role in ensuring national food security, increasing farmers’ income and green agricultural development, and has become the most important driving force for promoting China’s agricultural and rural economic growth.　

　　70In recent years, it has developed from several agricultural experimental sites into the most complete agricultural science and technology innovation system in the world. At present, China’s agricultural science and technology innovation system has a complete hierarchy from central to local, and the number of institutions, the scale of personnel, and the coverage of industries and disciplines are the highest in the world.In the construction of scientific research system,On the basis of several agricultural experimental sites in Beijing, Huai ‘an, Baoding and Jinan before the founding of New China, a system of agricultural scientific research institutions at the central, provincial and local levels was quickly established. Reform and opening up ushered in the spring of the development of science and technology, and the policy environment, institutional environment and investment support environment have been greatly improved. At present, the number of agricultural scientific research institutions at or above the prefecture level in China has reached1035A.In the construction of technology extension system,The agricultural technology extension system has experienced a difficult period of establishment, a painful period of "broken lines and scattered networks" under the double impact of market and system reform, and a period of integrated development of "one subject and multiple elements" in the new era. Agricultural extension agencies at all levels earnestly perform their duties of promoting advanced and practical technologies, monitoring, forecasting and preventing animal and plant diseases and agricultural disasters, and have made great contributions to the sustained and stable development of agriculture and rural areas.In the construction of education and training system,China’s farmers’ education and training system has experienced amateur schools, literacy campaign committees, cadre schools, "May 7th University", agricultural radio and television schools at all levels, and the modern new professional farmers’ education and training system of "one master and multiple", which has played a positive role in improving farmers’ scientific production, civilized life and innovative management.　

　　70In recent years, from the traditional production of "depending on the weather", it has developed into a modern agricultural technology system with improved varieties and good methods and the integration of agricultural machinery and agronomy. After the founding of New China, Mao Zedong put forward the "Eight-character Constitution of Agriculture", which has played a positive role and far-reaching influence on scientific farming until today.In terms of variety cultivation,For a long time, the seed source of agricultural production in China was kept by farmers, and the major technological breakthroughs represented by dwarf breeding, distant hybridization and heterosis utilization contributed tofive～sixThe varieties of secondary crops were updated, and the grain yield per unit area was increased from the early days of the founding of the People’s Republic of China.sixty-ninekilogram/Mu has increased to the present375kilogram/Mu, the coverage rate of improved varieties reached96%Above.In pest control,In the early days of the People’s Republic of China, faced with the disasters caused by locusts taking off year after year, the outbreak and spread of wheat stripe rust and the ravages of cotton bollworm, there were almost no effective means of prevention and control. After several generations of efforts, a scientific and effective technical system for monitoring, early warning and prevention and control of pests and diseases was gradually established to ensure that no major biological disasters occurred in a large area.In facility agriculture,From eating only radish and cabbage stored in winter in the north to relying on protected agricultural production, the annual supply of fresh vegetables and fruits has been realized, and the restrictions of natural conditions such as water temperature and light on agricultural production have been broken. From plastic greenhouses and arch sheds to modern solar greenhouses and multi-span greenhouses, the total area has reached the sum of other countries.fiveMore than twice the scale of facility agriculture.　

　　70Over the years, relying on the scientific research method of "one ruler and one steelyard", it has developed into a platform system of scientific and technological innovation conditions with complete facilities and excellent equipment. The platform construction of agricultural science and technology conditions in China has achieved historic transformation and earth-shaking changes from point to surface, from small scale to large scale.In the construction of basic conditions for agricultural scientific research,A series of capacity-building plans for scientific research conditions have been issued successively, a large number of scientific instruments and equipment have been equipped, and the housing repair, infrastructure improvement, equipment purchase and upgrading of scientific research units have been implemented, greatly improving the scientific and technological basic conditions of agricultural scientific research institutions at all levels.In terms of scientific and engineering research platforms,It has built a large number of major national scientific and technological infrastructures, such as the national major scientific project of crop genetic resources and genetic improvement, the national high-level biosafety laboratory for animal disease prevention and control, as well as national laboratories, state key laboratories and provincial key agricultural laboratories, and has a number of "national heavy weapons" in the agricultural field.In terms of platform construction for technological innovation and achievement transformation,A number of national engineering laboratories, national engineering technology research centers and national crop improvement centers (sub-centers) have been built around key technologies and engineering technologies, major equipment and product research and development, which have accelerated the transformation and industrialization of agricultural scientific and technological achievements.In terms of the construction of basic support and conditional support platforms,Around the basic and long-term work of agricultural science and technology, a number of national field observation and research stations, field observation and test stations of the Ministry of Agriculture, national crop germplasm resources bank (nursery) and national agricultural science data center have been built, which has laid a solid foundation for agricultural science and technology research.　

　　70In recent years, from the traditional mode of production of "people carrying cows and pulling them", it has developed into a modern mode of production with mechanization, automation and intelligence. China’s agricultural production mode has achieved a historic leap from human and animal power to mechanical operation. At present, the comprehensive mechanization rate of crop cultivation and harvest in China exceeds67%In some fields and links, the "machine substitution" has been gradually realized, which has significantly enhanced the comprehensive agricultural production capacity.In the development of agricultural machinery and equipment,"Dongfanghong"200Horsepower tractors fill the gap of domestic high-powered tractors, and have been developed successively.4000A variety of machinery and equipment such as ploughing and land preparation, planting machinery, field management, harvesting, postpartum treatment and processing.In the aspect of overall mechanization of the main links of major crops,Wheat production is basically mechanized in the whole process, and the mechanization rate of rice and corn cultivation exceeds80%The mechanization level of rape, peanut, soybean and cotton has been greatly improved, and the facilities and mechanization of livestock and poultry aquaculture, fruit and vegetable tea and facility gardening have made great progress.In terms of precision and intelligence of agricultural production informatization,Pass by40Introduction, digestion and innovative development in 2000,2018The proportion of China’s agricultural digital economy in the added value of the industry has reached7.3%The online retail sales of agricultural products maintained rapid growth.2018Reach the year2305100 million yuan. China’s intelligent agricultural machinery and robots, drone plant protection services, agricultural Internet of Things, plant factories and agricultural big data account for the proportion of the global agricultural science and technology market, respectively.34%、45%、34%、thirty percentandthirty percent.　

　　70In recent years, the extensive production mode of "big water, big fertilizer and big medicine" has been transformed into a resource-saving and environment-friendly green development mode. China’s basic national conditions, resource endowments and stage characteristics of development determine that we must take the green development road of "one control, two reductions and three basics".In terms of water conservation in agriculture,twentycentury50Since the s, China has successively builtfour hundredMany irrigation experimental stations have produced a large number of outstanding achievements in the theoretical methods, key technologies, important equipment and management norms in the fields of dry farming and water saving, drip irrigation and sprinkler irrigation, and the water-saving irrigation area has reached.4.66100 million mu.In that scientific application of chemical fertilizer and pesticides,From the excessive application oriented to increasing production in 1970s and 1980s to the scientific application oriented to improving quality at present, the transformation from excessive application of chemical fertilizers and pesticides to zero growth and negative growth has been realized. The fertilization mode of soil testing, formula fertilization and integration of water and fertilizer was comprehensively popularized, and the action of replacing chemical fertilizer with organic fertilizer was implemented. A number of high-efficiency and low-toxicity pesticides and biological pesticides have been created, and the biological prevention and control technology of crops has developed rapidly.In that resource utilization of agricultural waste,Crop straw has changed from simple fuel to multi-purpose comprehensive utilization such as fuel, raw material, feed, fertilizer and base material. Livestock and poultry waste has changed from direct discharge to centralized treatment and recycling, and the "white pollution" of cultivated land caused by the use of agricultural film is being gradually controlled and solved through mechanical picking, unified recycling and biodegradation.　

　　70Over the past years, China has inherited, carried forward and accumulated some valuable good experiences and practices in promoting the development of agricultural science and technology, mainly adhering to the Party’s leadership over agricultural science and technology work, always following the laws governing the development of agriculture and agricultural science and technology, always taking the road of independent innovation of agricultural science and technology with China characteristics, always promoting the reform and innovation of agricultural science and technology system and mechanism, always persisting in the institutional advantages of concentrating on doing great things, and always persisting in planning guidance and legal protection.　

　 　 Special feature of 1905 film network Many people like it, because the movies are full of breakthrough violent symbols, and the tribute elements of many classic movies are also used properly, which will not make people feel disgusted. But the most brilliant part of the film lies in the description of the city by director Qing Yang, who is a native of Chongqing — — Authentic Chongqing dialect, light rail passing through buildings, stairs built by mountains, high-rise old buildings with moldy walls, Chongqing Grand Theatre with glass exterior walls … …

　 　 But what best represents the city of Chongqing is hot pot.

　 　 Chen Kun, Qin Hao and Yu Entai, three high school students, once "Shapingba Cao Meng", jointly opened an "old classmate hole hot pot" after graduation — — Hot pot restaurant opened in the bomb shelter. This "project" with local characteristics originated in War of Resistance against Japanese Aggression, when people in Chongqing dug and built 1.1 million square meters of air-raid shelters underground to avoid Japanese bombing. Nowadays, these bomb shelters have become shopping malls, mahjong halls and Chongqing people’s favorite hot pot restaurants.

　 　 In Qin Hao’s words, it is "delicious and fun".

　 　 Since we have opened a hot pot restaurant, we must make the best use of it. There are many scenes of gathering together to eat hot pot in the movie.

　 　 Chen Kun invited Bai Baihe to the store to reunite with his old classmates and have a meal;

　 　　Creditors came to Chen Kun to collect debts and have a meal;

　 　　On the eve of their parting, the three planned to have a meal, but Chen Kun didn’t eat it because he went to the bank to save people … …

　 　　In the end, it was all ruined … …

　 　　At the end of the film, on the rooftop of the hospital, the bright sunshine shines, and four "old and new classmates" plan the future, love and friendship, and of course, a hot pot is indispensable.

　 　　Unlike the Beijing copper pot with clear soup and scanty water, Chongqing hot pot is mostly Jiugongge. It is said that hot pot was first divided into nine grids because a group of people ate the same pot, and the merchants designed it for good accounting. Now it is found that the heat and temperature of each grid are different, so it is suitable for rinsing different foods, and this form has been preserved.

　 　　Chongqing hot pot is spicy and mellow. Not only is the sesame oil and garlic sauce different from other hot pots, but even the dishes are unique — — Meat dishes must order beef tripe, duck intestines, duck blood, diced yellow pepper and luncheon meat … … Vegetarian dishes include tofu, peony bark, rattan vegetables, green bamboo shoots and so on.

　 　　These special taste symbols have also made Chongqing’s unique food culture, and hot pot has also become the label of Chongqing cuisine.

　 　　Are you hungry after seeing so many hot Chongqing foods? I don’t know if it’s to your liking, so Xiao Dianjun will introduce you to several local cuisines and stories about those cities … …

Beijing tripe

　 　 Different from the hotness of Chongqing, the city of Beijing has a heavy history and a strong old flavor. Mr. six, which made Feng Dao "tremble" again last year, restored the real Beijing dialect, Beijing flavor and Beijing rhyme for us. Besides the sharp and humorous Beijing scolding and the old guys in the hutong, the Beijing snacks in the movie were also very attractive.

　 　　After being slapped, Xiaogang Feng plays the role of Sixth Master, who eats in a restaurant with Boring Saner (Zhang Hanyu) and Lampshade Er (Liu Hua). The chef brings a plate of belly meat from the kitchen, and he specially tells him, "Mary’s, it won’t work in three minutes". This dish of belly kernel is a kind of traditional eating in old Beijing.

　 　　Fried tripe is a famous Hui snack in Tianjin and Beijing, which was recorded as early as the Qing Dynasty. Clean and arrange fresh tripe (including tripe and tripe collar) or fresh tripe, cut into strips, fry with boiling water, and dip in sesame sauce, vinegar, Chili oil, bean curd soup with sauce, coriander powder and chopped green onion.

　 　　Because the fried tripe pays attention to the taste and temperature, it is necessary to take it out after being rinsed in hot water, carefully observed, scattered and bent again, otherwise it will be old and the taste will be much worse.

　 　　The "belly kernel" mentioned in the movie has a very tender taste and is the best in the tripe. It takes several sheep to gather together a plate of belly meat, so the price is naturally not cheap. From this point alone, we can see that this group of "mr. six" are still fastidious about eating, despite the tight life.

Hong kong chouchang

　 　　When it comes to Hong Kong, most people will first think of roasted meat and milk tea in Hong Kong-style tea restaurants. In fact, the pure taste of Hong Kong is much more "interesting" than our impression.

　 　　In Du Qifeng’s movie "Blind Detective", the detective Johnston played by Andy Lau is also a gourmet, but his favorite is not a gluttonous delicacy, but a bowl of stinky intestines on the street.

　 　　The stinky sausage is similar to its distant relative, stinky tofu. It is a snack that smells smelly and tastes delicious. It is mainly made of pig intestines, with sauces and side dishes. It has a unique taste and is naturally not acceptable to everyone.

　 　　At that time, Johnston, who was not blind, was eating stinky sausage at a roadside stall when he saw Gao Yuanyuan dancing in the opposite dance classroom and fell in love with her at first sight. (Who knows that Gao Yuanyuan, whose eyes were wide open, actually took a fancy to Stone Dad … … )

Taiwan Province squid soup

　 　　People who have been to Taiwan Province must have eaten large intestine wrapped in small intestine and oyster omelet, but not everyone knows squid soup — — It is also one of the classic desktop snacks, and its reputation is much smaller. In the movie monga, it was a bowl of squid soup that made Mark Chao’s mosquito recognized by the "Prince Gang".

Mark was still tender at that time.

　 　　Squid soup is exquisite in materials, thick in soup, fragrant in taste and smooth and crisp in taste.

An old brand with a history of more than 90 years.

　 　　The film "Two Happy Squid Soups" was founded in 1921, which is located in Huaxi Street Night Market in Wanhua District where monga is located. Now, two squid soups have been opened, and the popularity of the film has also made their business more popular. The signature squid soup here is 1 cm thick and foamed. Because of its composition with fish paste, it is seasoned with thicken broth and sand tea, which has a very traditional and authentic taste.

Shanghai xiefen steamed

　 　　The story of "eat drink man woman" directed by Ang Lee takes place in Taipei, but there are several delicacies in the film — — Braised pork with plum, steamed crab powder, steamed crab, Sweet and Sour Mandarin Fish and so on are all authentic Shanghai delicacies.

　 　　The opening of the film has always been talked about, and the 4-minute montage shows Lao Zhu’s exquisite cooking skills. Among them, the method of making steamed buns is even more coherent and skillful — — First, throw the meat stuffing out of the ribs on the countertop, "skin, fold, and put it on the drawer — — The whole process is done in one go.

The legendary "thin skin and big stuffing with eighteen pleats" is the steamed stuffed bun made by someone else’s father … …

　 　　As a famous snack in the south of the Yangtze River, the history of steamed dumplings can be traced back to the Northern Song Dynasty at the earliest, while crab meat and crab roe are added to the crab powder dumplings, which are more delicious. However, in "eat drink man woman", the reunion dinner with three daughters was not enjoyable, and the four people had their own worries, which could only be "a pity for the exquisiteness of this table".

　 　　I have introduced the spicy hot pot in Chongqing, the faint scent of Beijing’s tripe, the uniqueness of Hong Kong’s stinky sausage, the richness of Taiwan Province’s squid soup and the delicacy of Shanghai’s steamed buns. I believe you must be hungry now, and finally I will give you a picture.

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order of the president of the people’s republic of china　

No.74　

　　(Adopted at the Second Session of the Eighth the NPC Standing Committee on July 2, 1993, revised at the 31st Session of the Ninth the NPC Standing Committee on December 28, 2002. According to the Decision on Amending Some Laws of the Tenth Session of the Eleventh the NPC Standing Committee on August 27, 2009, the the NPC Standing Committee on Amending the People’s Republic of China (PRC) Agriculture The Decision on Industry Law, adopted by the 30th session of the 11th the NPC Standing Committee of People’s Republic of China (PRC) on December 28th, 2012, is hereby promulgated and shall come into force as of January 1st, 2013. )

　　Hu Jintao, President of People’s Republic of China (PRC)

　　December 28th, 2012

　　Catalogue　

　　Chapter I General Provisions　

　　Chapter II Agricultural Production and Management System　

　　Chapter III Agricultural Production　

　　Chapter IV Circulation and Processing of Agricultural Products　

　　Chapter V Food Security　

　　Chapter VI Agricultural Input and Support Protection　

　　Chapter VII Agricultural Science and Technology and Agricultural Education　

　　Chapter VIII Agricultural Resources and Agricultural Environmental Protection　

　　Chapter IX Protection of Farmers’ Rights and Interests　

　　Chapter X Rural Economic Development　

　　Chapter XI Law Enforcement Supervision　

　　Chapter XII Legal Liability　

　　Chapter XIII Supplementary Provisions　

　　Chapter I General Principles　

　　Article 1 This Law is formulated in order to consolidate and strengthen the basic position of agriculture in the national economy, deepen rural reform, develop agricultural productivity, promote agricultural modernization, safeguard the legitimate rights and interests of farmers and agricultural production and operation organizations, increase farmers’ income, improve their scientific and cultural quality, promote the sustained, stable and healthy development of agriculture and rural economy, and realize the goal of building a well-off society in an all-round way.

　　Article 2 The term "agriculture" as mentioned in this Law refers to industries such as planting, forestry, animal husbandry and fishery, including services directly related to them before, during and after delivery.

　　The agricultural production and operation organizations mentioned in this Law refer to rural collective economic organizations, farmers’ specialized cooperative economic organizations, agricultural enterprises and other organizations engaged in agricultural production and operation.

　　Article 3 The state places agriculture in the first place in developing the national economy.

　　The basic objectives of agricultural and rural economic development are to establish a rural economic system that meets the requirements of developing a socialist market economy, continuously liberate and develop rural productive forces, improve the overall quality and efficiency of agriculture, ensure the supply and quality of agricultural products, meet the needs of national economic development, population growth and improvement of living standards, improve farmers’ income and living standards, promote the transfer of surplus rural labor to non-agricultural industries and towns, narrow urban-rural differences and regional differences, build a rich, democratic and civilized new socialist countryside, and gradually realize agricultural and rural modernization.

　　Article 4 The state shall take measures to ensure that agriculture can play a better role in providing food, industrial raw materials and other agricultural products, maintaining and improving the ecological environment, and promoting rural economic and social development.

　　Article 5 The state adheres to and improves the basic economic system in which public ownership is the mainstay and various forms of ownership develop together, so as to revitalize the rural economy.

　　The state has long stabilized the two-tier management system based on household contract management in rural areas, developed a socialized service system, strengthened the collective economic strength, and guided farmers to take the road of common prosperity.

　　The state adheres to and improves the distribution system with distribution according to work as the main body and multiple modes of distribution coexisting in rural areas.

　　Article 6 The State adheres to the policy of promoting agriculture through science and education and the sustainable development of agriculture.

　　The state takes measures to strengthen the construction of agricultural and rural infrastructure, adjust and optimize the agricultural and rural economic structure, promote the industrialized operation of agriculture, develop agricultural science and technology and education, protect the agricultural ecological environment, promote agricultural mechanization and informatization, and improve the comprehensive agricultural production capacity.

　　Article 7 The state protects the property and other lawful rights and interests of farmers and agricultural production and operation organizations from infringement.

　　People’s governments at all levels and their relevant departments should take measures to increase farmers’ income and effectively reduce farmers’ burden.

　　Article 8 The whole society should attach great importance to agriculture and support its development.

　　The state rewards units and individuals that have made remarkable achievements in developing agriculture and rural economy.

　　Article 9 People’s governments at all levels shall be uniformly responsible for the development of agriculture and rural economy, and organize relevant departments and the whole society to do a good job in developing agriculture and serving it.

　　The administrative department of agriculture in the State Council is in charge of the national agricultural and rural economic development, while the administrative department of forestry in the State Council and other relevant departments are responsible for the relevant agricultural and rural economic development within their respective functions and duties.

　　The agricultural administrative departments of the local people’s governments at or above the county level shall be responsible for the agricultural and rural economic development in their respective administrative areas, such as planting, animal husbandry and fishery, and the forestry administrative departments shall be responsible for the forestry work in their respective administrative areas. Other relevant departments of the local people’s governments at or above the county level shall, within the scope of their respective duties, be responsible for the work related to serving agricultural production and operation within their respective administrative areas.

　　Chapter II Agricultural Production and Management System　

　　Article 10 The state practices the contracted management system of rural land, ensures the long-term stability of rural land in contract relationship according to law, and protects farmers’ right to use contracted land.

　　The Land Management Law of the People’s Republic of China and the Rural Land Contract Law of People’s Republic of China (PRC) shall apply to the mode and time limit of contracted management of rural land, the rights and obligations of the employer and the contractor, and the protection and circulation of the contracted management right of land.

　　Rural collective economic organizations shall, on the basis of household contract management, manage collective assets according to law, provide their members with services such as production, technology and information, organize rational development and utilization of collective resources, and strengthen their economic strength.

　　Article 11 The state encourages farmers to voluntarily form various professional cooperative economic organizations on the basis of household contract management.

　　Farmers’ specialized cooperative economic organizations shall adhere to the purpose of serving their members, and carry out agricultural production, operation and service activities within the scope stipulated in their articles of association according to the principles of voluntary participation, freedom of withdrawal, democratic management and return of surplus.

　　Farmers’ specialized cooperative economic organizations can take many forms, be established and registered according to law. No organization or individual may infringe upon the property and operational autonomy of farmers’ professional cooperative economic organizations.

　　Twelfth farmers and agricultural production and operation organizations can voluntarily set up various enterprises in accordance with the principle of democratic management, distribution according to work and dividend distribution according to shares.

　　Article 13 The State shall take measures to develop various forms of agricultural industrialized operation, and encourage and support farmers and agricultural production and operation organizations to develop integrated operation of production, processing and sales.

　　The state guides and supports enterprises, scientific research units and other organizations engaged in the production, processing and circulation services of agricultural products, and forms a community of interests sharing benefits and risks by concluding contracts with farmers or farmers’ professional cooperative economic organizations or establishing various enterprises, so as to promote agricultural industrialization and promote agricultural development.

　　Article 14 Farmers and agricultural production and operation organizations may set up various agricultural product trade associations in accordance with laws and administrative regulations, provide production, marketing, information, technology, training and other services for their members, play a role of coordination and self-discipline, apply for agricultural product trade remedy measures, and safeguard the interests of members and industries.

　　Chapter III Agricultural Production　

　　Fifteenth people’s governments at or above the county level shall, in accordance with the long-term planning of national economic and social development, the basic objectives of agricultural and rural economic development and the division of agricultural resources, formulate agricultural development plans.

　　The agricultural administrative departments of the people’s governments at or above the provincial level shall, in accordance with the agricultural development plan, take measures to give full play to regional advantages, promote the formation of a reasonable regional layout of agricultural production, and guide and coordinate the adjustment of agricultural and rural economic structures.

　　Article 16 The state guides and supports farmers and agricultural production and operation organizations to adjust and optimize the agricultural production structure according to local conditions and market demand, coordinate the development of planting, forestry, animal husbandry and fishery, develop high-quality, high-yield and high-efficiency agriculture, and improve the international competitiveness of agricultural products.

　　The planting industry focuses on optimizing varieties, improving quality and increasing benefits, and adjusts crop structure, variety structure and quality structure.

　　Strengthen forestry ecological construction, implement natural forest protection, returning farmland to forests and sand prevention and control projects, strengthen the construction of shelter forest system, and accelerate the construction of fast-growing and high-yield forests, industrial raw material forests and firewood forests.

　　Strengthen grassland protection and construction, accelerate the development of animal husbandry, promote captive breeding and house feeding, improve livestock and poultry varieties, and actively develop feed industry and livestock and poultry product processing industry.

　　Fishery production should protect and rationally utilize fishery resources, adjust fishing structure, and actively develop aquaculture, offshore fishing and aquatic product processing industry.

　　People’s governments at or above the county level shall formulate policies, arrange funds, and guide and support the adjustment of agricultural structure.

　　Article 17 People’s governments at all levels shall take measures to strengthen the comprehensive agricultural development and the construction of agricultural and rural infrastructure, such as farmland water conservancy, agricultural ecological environment protection, rural roads, rural energy and power grids, storage and circulation of agricultural products, fishing ports, grassland fences, improved animal and plant seed base, etc., improve agricultural production conditions, and protect and enhance the comprehensive agricultural production capacity.

　　Article 18 The state supports the breeding, production and renewal of animal and plant varieties and the popularization and use of improved varieties, encourages the combination of variety breeding with production and management, and implements seed engineering and improved livestock and poultry engineering. The State Council and the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government set up special funds to support the breeding and popularization of improved varieties of animals and plants.

　　Article 19 People’s governments at all levels and agricultural production and operation organizations shall strengthen the construction of farmland water conservancy facilities, establish and improve the management system of farmland water conservancy facilities, conserve water, develop water-saving agriculture, strictly control the occupation of irrigation water sources by non-agricultural construction according to law, and prohibit any organization or individual from illegally occupying or damaging farmland water conservancy facilities.

　　The state gives key support to the development of water-saving agriculture in water-deficient areas.

　　Article 20 The State encourages and supports farmers and agricultural production and operation organizations to use advanced and applicable agricultural machinery, strengthen the safety management of agricultural machinery and improve the level of agricultural mechanization.

　　The state gives support to farmers and agricultural production and operation organizations in purchasing advanced agricultural machinery.

　　Article 21 People’s governments at all levels shall support the development of meteorological services for agriculture and improve the level of monitoring and forecasting meteorological disasters.

　　Article 22 The state shall take measures to improve the quality of agricultural products, establish and improve the quality standard system and quality inspection and supervision system of agricultural products, organize the production and operation of agricultural products in accordance with relevant technical specifications, operating rules and quality, health and safety standards, and ensure the quality and safety of agricultural products.

　　Article 23 The State supports the establishment and improvement of a certification and labeling system for high-quality agricultural products according to law.

　　The state encourages and supports the development of high-quality agricultural products. Local people’s governments at or above the county level shall take measures to develop the production of high-quality agricultural products in accordance with local conditions and relevant state regulations.

　　High-quality agricultural products that meet the standards prescribed by the state may apply for the use of relevant signs in accordance with the provisions of laws or administrative regulations. Agricultural products that meet the requirements of the specified origin and production specifications may apply for the use of geographical indications of agricultural products in accordance with the provisions of relevant laws or administrative regulations.

　　Article 24 The state practices and improves the animal and plant epidemic prevention and quarantine system, strengthens the monitoring, early warning and prevention of animal epidemics and plant diseases, insects, weeds and rodents, establishes a rapid extinguishing mechanism for major animal epidemics and plant diseases and insect pests, builds animal epidemic-free areas and implements plant protection projects.

　　Twenty-fifth pesticides, veterinary drugs, feed and feed additives, fertilizers, seeds, agricultural machinery and other agricultural means of production that may endanger the safety of people and livestock shall be registered or licensed in accordance with the provisions of relevant laws and administrative regulations.

　　People’s governments at all levels shall establish and improve the safe use system of agricultural means of production, and farmers and agricultural production and operation organizations shall not use agricultural means of production such as pesticides, veterinary drugs, feed additives and other prohibited products that have been explicitly eliminated and prohibited by the state.

　　Producers and sellers of agricultural means of production shall be responsible for the quality of the products they produce and sell, and it is forbidden to shoddy, fake and genuine, and pass unqualified products off as qualified products; It is forbidden to produce and sell agricultural means of production such as pesticides, veterinary drugs, feed additives and agricultural machinery that have been explicitly eliminated by the state.

　　Chapter IV Circulation and Processing of Agricultural Products　

　　Article 26 The purchase and sale of agricultural products shall be regulated by the market. The state implements necessary macro-control over the purchase and sale of important agricultural products related to the national economy and people’s livelihood, establishes a central and local grading reserve adjustment system, and improves the warehousing and transportation system to ensure supply and stabilize the market.

　　Article 27 The State shall gradually establish a unified, open, competitive and orderly market system for agricultural products and formulate a development plan for the wholesale market of agricultural products. The state gives support to rural collective economic organizations and farmers’ specialized cooperative economic organizations in establishing wholesale markets and bazaars for agricultural products.

　　The administrative departments for industry and commerce of the people’s governments at or above the county level and other relevant departments shall, according to their respective functions and duties, manage the wholesale market of agricultural products according to law, standardize the trading order and prevent local protection and unfair competition.

　　Article 28 The State encourages and supports the development of various forms of agricultural product circulation activities. Support farmers and farmers’ professional cooperative economic organizations to engage in agricultural products acquisition, wholesale, storage, transportation, retail and intermediary activities in accordance with relevant state regulations. Encourage supply and marketing cooperatives and other agricultural production and operation organizations engaged in the purchase and sale of agricultural products to provide market information, open up circulation channels of agricultural products and serve the sales of agricultural products.

　　The people’s governments at or above the county level shall take measures to urge the relevant departments to ensure the smooth transportation of agricultural products and reduce the circulation cost of agricultural products. The relevant administrative departments shall simplify the procedures to facilitate the transportation of fresh agricultural products, and shall not detain the means of transportation of fresh agricultural products unless otherwise stipulated by laws and administrative regulations.

　　Article 29 The State supports the development of agricultural product processing industry and food industry, and increases the added value of agricultural products. People’s governments at or above the county level shall formulate development plans for agricultural product processing industry and food industry, guide agricultural product processing enterprises to form a reasonable regional layout and scale structure, and support farmers’ professional cooperative economic organizations and township enterprises to engage in agricultural product processing and comprehensive development and utilization.

　　The state establishes and improves the quality standards of processed agricultural products, improves the detection methods, strengthens the quality and safety management and supervision during the processing of agricultural products, and ensures food safety.

　　Article 30 The State encourages the development of import and export trade of agricultural products.

　　The state adopts measures such as strengthening international market research and providing information and marketing services to promote the export of agricultural products.

　　In order to maintain the production and marketing order of agricultural products and fair trade, and establish an early warning system for agricultural products import, the state may take necessary measures when some imported agricultural products have caused or may cause significant adverse effects on the production of domestic related agricultural products.

　　Chapter V Food Security　

　　Article 31 The State shall take measures to protect and improve the comprehensive grain production capacity, steadily raise the level of grain production and ensure food security.

　　The state establishes a farmland protection system and gives special protection to basic farmland according to law.

　　Article 32 The state shall give key support to major grain producing areas in terms of policies, funds and technology, build a stable commodity grain production base, improve grain storage and processing facilities, and improve grain production, processing level and economic benefits in major grain producing areas.

　　The state supports the establishment of a stable cooperative relationship between the main grain producing areas and the main selling areas.

　　Article 33 When the market price of grain is too low, the State Council may decide to implement the protective price system for some grain varieties. The protective price should be determined according to the principle of protecting farmers’ interests and stabilizing grain production.

　　Farmers sell grain according to the protective price system, and the purchasing units entrusted by the state shall not refuse to accept it.

　　The people’s governments at or above the county level shall organize financial and monetary departments and purchasing units entrusted by the state to raise enough funds for grain purchase in time, and no department, unit or individual may intercept or misappropriate them.

　　Article 34 The State establishes an early warning system for food safety and takes measures to ensure food supply. The State Council should set the goal of food security and the quantitative index of grain reserves, and organize the relevant competent departments to check the situation of cultivated land and grain stocks according to the needs.

　　The state implements a central and local grading reserve regulation system for grain and builds a storage and transportation system. Enterprises undertaking the task of national grain reserves shall ensure the quantity and quality of grain reserves in accordance with state regulations.

　　Article 35 The State establishes a grain risk fund to support grain reserves, stabilize the grain market and protect farmers’ interests.

　　Article 36 The state advocates cherishing and saving food and takes measures to improve the people’s food nutrition structure.

　　Chapter VI Agricultural Input and Support Protection　

　　Article 37 The state establishes and improves the agricultural support and protection system, and adopts measures such as financial investment, tax incentives and financial support to support farmers and agricultural production and operation organizations to develop agricultural production and raise farmers’ income level in terms of capital investment, scientific research and technology popularization, education and training, supply of agricultural means of production, market information, quality standards, inspection and quarantine, socialized services and disaster relief.

　　Under the condition that it does not conflict with the relevant international treaties concluded or acceded to by China, the state shall implement the income support policy for farmers, and the specific measures shall be formulated by the State Council.

　　Article 38 The State shall gradually raise the overall level of agricultural input. The annual growth rate of the central and local governments at or above the county level’s total investment in agriculture should be higher than the growth rate of their recurrent fiscal revenue.

　　The funds for agriculture arranged by the people’s governments at all levels in the fiscal budget should be mainly used for: strengthening the construction of agricultural infrastructure; Support the adjustment of agricultural structure and promote the industrialized management of agriculture; Protect the comprehensive grain production capacity and ensure the national food security; Improve the system of animal and plant quarantine and epidemic prevention, and strengthen the prevention and control of animal diseases and plant diseases, insects, weeds and rodents; Establish and improve the quality standards of agricultural products, inspection and supervision system, agricultural products market and information service system; Support agricultural scientific research and education, agricultural technology popularization and farmers’ training; Strengthen the construction of agricultural ecological environment protection; Support the development of poverty-stricken areas; Guarantee the income level of farmers.

　　The financial investment in agricultural capital construction for planting, forestry, animal husbandry, fishery and irrigation and water conservancy at or above the county level shall be co-ordinated and coordinated.

　　In order to speed up the development of the western region, the state has increased its investment in agricultural development and ecological environment protection in the western region.

　　Thirty-ninth people’s governments at or above the county level shall allocate all funds for agriculture in the annual budget in a timely and full manner. People’s governments at all levels shall strengthen the supervision and management of the allocation and use of various agricultural funds in the country, ensure the safety of funds and improve the efficiency of the use of funds.

　　No unit or individual may intercept or misappropriate financial funds and credit funds for agriculture. Audit institutions shall strengthen audit supervision of financial and credit funds used for agriculture according to law.

　　Article 40 The state encourages and guides farmers and agricultural production and operation organizations to increase investment in agricultural production and operation and capital construction such as small-scale farmland water conservancy by means of taxation, price and credit.

　　The state encourages and supports farmers and agricultural production and operation organizations to raise agricultural funds in various forms according to law on a voluntary basis.

　　Article 41 The State encourages social funds to be invested in agriculture, and encourages enterprises, institutions, social organizations and individuals to contribute to the establishment of various agricultural construction and agricultural science, technology and education funds.

　　The state takes measures to promote agriculture to expand the use of foreign capital.

　　Forty-second people’s governments at all levels should encourage and support enterprises, institutions and other economic organizations to carry out agricultural information services.

　　The administrative department of agriculture of the people’s government at or above the county level and other relevant departments shall establish a system for collecting, sorting and publishing agricultural information, and provide market information and other services to farmers and agricultural production and operation organizations in a timely manner.

　　Article 43 The State encourages and supports the development of agro-industries.

　　The state encourages and supports the production and trade of agricultural means of production by means of taxation and credit, and provides material guarantee for the steady growth of agricultural production.

　　The state adopts macro-control measures to maintain a reasonable price comparison between major agricultural means of production and agricultural products such as chemical fertilizers, pesticides, agricultural films, agricultural machinery and agricultural diesel oil.

　　Article 44 The State encourages supply and marketing cooperatives, rural collective economic organizations, farmers’ specialized cooperative economic organizations, other organizations and individuals to develop various forms of socialized services before, during and after agricultural production. The people’s governments at or above the county level and their relevant departments shall take measures to support the socialized agricultural services.

　　The relevant departments of agriculture, industry and commerce management, transportation, public security and so on shall take measures to support those who engage in agricultural socialization services across regions.

　　Article 45 The State shall establish and improve the rural financial system, strengthen the construction of rural credit system and strengthen rural financial supervision.

　　Relevant financial institutions should take measures to increase credit input, improve rural financial services, and provide credit support for agricultural production and operation activities of farmers and agricultural production and operation organizations.

　　Rural credit cooperatives should adhere to the purpose of serving agriculture, farmers and rural economic development, and give priority to providing credit services for the production and business activities of local farmers.

　　The state encourages financial institutions to provide loans to farmers and agricultural production and operation organizations for agricultural production and operation activities through measures such as interest subsidies.

　　Article 46 The State establishes and improves the agricultural insurance system.

　　The state gradually establishes and improves the policy-based agricultural insurance system. Encourage and support farmers and agricultural production and operation organizations to establish mutual assistance and cooperative insurance organizations to serve agricultural production and operation activities, and encourage commercial insurance companies to carry out agricultural insurance business.

　　Agricultural insurance is voluntary. No organization or individual may force farmers and agricultural production and operation organizations to participate in agricultural insurance.

　　Article 47 People’s governments at all levels shall take measures to improve the ability of agriculture to defend against natural disasters, do a good job in disaster prevention, resilience and relief, help the victims to resume production, organize self-help in production, and carry out social mutual assistance; Give relief and support to the victims who have no basic living guarantee.

　　Chapter VII Agricultural Science and Technology and Agricultural Education　

　　Article 48 the State Council and the people’s governments at the provincial level shall formulate development plans for agricultural science, technology and education, and develop agricultural science, technology and education.

　　The people’s governments at or above the county level shall gradually increase the funds for agricultural science and technology and agricultural education in accordance with the relevant provisions of the state.

　　The state encourages and attracts enterprises and other social forces to increase investment in agricultural science and technology, and encourages farmers, agricultural production and operation organizations, enterprises and institutions to hold agricultural science and technology and education undertakings according to law.

　　Article 49 The State protects intellectual property rights such as new plant varieties and geographical indications of agricultural products, encourages and guides agricultural scientific research and educational institutions to strengthen basic research and applied research of agricultural science and technology, spreads and popularizes agricultural scientific and technological knowledge, accelerates the transformation and industrialization of scientific and technological achievements, and promotes the progress of agricultural science and technology.

　　The relevant departments of the State Council shall organize scientific and technological research on major key agricultural technologies. The state takes measures to promote international cooperation and exchanges in agricultural science, technology and education, and encourages the introduction of foreign advanced technologies.

　　Article 50 The state supports the cause of agro-technical popularization, and establishes an agro-technical popularization system that combines government support with market guidance, paid and unpaid services, and national agro-technical popularization institutions and social forces, so as to promote the application of advanced agricultural technologies to agricultural production as soon as possible.

　　Article 51 Agricultural technology popularization institutions established by the state should rely on agricultural technology experimental demonstration bases, undertake public welfare responsibilities such as popularization and demonstration of key technologies needed by the public, and provide free agricultural technology services for farmers and agricultural production and operation organizations.

　　The people’s governments at or above the county level shall, according to the needs of the development of agricultural production, stabilize and strengthen the ranks of agricultural technology popularization, and ensure the working funds of agricultural technology popularization institutions.

　　People’s governments at all levels shall take measures to ensure and improve the working conditions, wages and living conditions of professional scientific and technical personnel engaged in agricultural technology popularization in accordance with state regulations, and encourage them to serve agriculture.

　　Article 52 Agricultural scientific research units, relevant schools, farmers’ professional cooperatives, agriculture-related enterprises, mass scientific and technological organizations and relevant scientific and technological personnel may provide free services according to the needs of farmers and agricultural production and operation organizations, or provide paid services in the form of technology transfer, technical services, technical contracting, technical consultation and technology shareholding, so as to obtain legal benefits. Agricultural scientific research units, relevant schools, farmers’ professional cooperatives, agriculture-related enterprises, mass scientific and technological organizations and relevant scientific and technological personnel should improve their service level and ensure the quality of service.

　　The state gives preferential treatment in taxation, credit and other aspects to enterprises serving agriculture organized by agricultural scientific research units, relevant schools and agricultural technology popularization institutions.

　　The state encourages and supports farmers, supply and marketing cooperatives, other enterprises and institutions to participate in agricultural technology popularization.

　　Article 53 The State establishes a system of continuing education for agricultural professionals and technicians. The administrative department of agriculture of the people’s government at or above the county level shall, jointly with the relevant departments of education and personnel, formulate the continuing education plan for agricultural professional and technical personnel and organize its implementation.

　　Article 54 The state implements compulsory education in rural areas according to law and guarantees the funds for compulsory education. The salaries of teachers and staff in ordinary primary and secondary schools run by the state in rural areas are uniformly paid by the people’s governments at the county level in accordance with state regulations, and the funds for the construction and maintenance of teaching facilities such as school buildings are uniformly arranged by the people’s governments at the county level in accordance with state regulations.

　　Article 55 The state develops agricultural vocational education. The relevant departments of the State Council carry out the job classification and job skill appraisal of the agricultural industry in accordance with the unified provisions of the national vocational qualification certificate system, and manage the vocational qualification certificate of the agricultural industry.

　　Article 56 The state shall take measures to encourage farmers to adopt advanced agricultural techniques, support farmers to set up various scientific and technological organizations, and carry out practical agricultural technical training, farmers’ green certificate training and other employment training, so as to improve farmers’ cultural and technical quality.

　　Chapter VIII Agricultural Resources and Agricultural Environmental Protection　

　　Article 57 To develop agriculture and rural economy, we must rationally utilize and protect natural resources such as land, water, forests, grasslands, wild animals and plants, rationally develop and utilize renewable energy sources such as hydropower, biogas, solar energy and wind energy, develop ecological agriculture and protect and improve the ecological environment.

　　The people’s governments at or above the county level shall formulate the zoning of agricultural resources or the rational utilization and protection of agricultural resources, and establish a monitoring system for agricultural resources.

　　Article 58 Farmers and agricultural production and operation organizations shall maintain cultivated land, rationally use chemical fertilizers, pesticides and agricultural films, increase the use of organic fertilizers, adopt advanced technologies, protect and improve soil fertility, and prevent the pollution and destruction of agricultural land and the decline of soil fertility.

　　The administrative department of agriculture of the people’s government at or above the county level shall take measures to support farmers and agricultural production and operation organizations to strengthen the construction of cultivated land quality and regularly monitor the quality of cultivated land.

　　Article 59 People’s governments at all levels shall take measures to strengthen the comprehensive management of small watersheds and prevent and control soil erosion. Units and individuals engaged in production and construction activities that may cause soil erosion must take preventive measures and be responsible for controlling soil erosion caused by production and construction activities.

　　People’s governments at all levels shall take measures to prevent land desertification and control desertified land. The local people’s governments at or above the county level in the State Council and areas where desertified land is located shall, in accordance with the law, formulate plans for sand prevention and control, and organize their implementation.

　　Article 60 The state practices the system of voluntary tree planting for the whole people. People’s governments at all levels shall take measures to organize the masses to plant trees, protect forest land and trees, prevent forest fires, prevent forest diseases and insect pests, stop deforestation and illegal logging, and improve forest coverage.

　　The state implements a system of banning or restricting logging in natural forest protection areas and strengthens afforestation and forest protection.

　　Article 61 The local people’s governments concerned shall strengthen the protection, construction and management of grasslands, guide and organize farmers (pastoralists) and agricultural (pastoralist) production and operation organizations to build artificial grasslands, forage forage base and improve natural grasslands, adopt grass as livestock, control livestock carrying capacity, implement the system of rotational grazing, grazing suspension and grazing prohibition, protect grassland vegetation and prevent grassland degradation, desertification and salinization.

　　Article 62 It is forbidden to destroy forests and grass for reclamation, to burn mountains for reclamation and to reclaim steep slopes prohibited by the state. Those that have been reclaimed should gradually return farmland to forests and grasslands.

　　Reclamation of lakes and wetlands prohibited by the state is prohibited. Those who have reclaimed land should gradually return farmland to lakes and wetlands.

　　Farmers who implement returning farmland within the approved planning scope of the State Council shall be subsidized according to the provisions of the state.

　　Article 63 People’s governments at all levels shall take measures to implement the fishing quota and the system of fishing ban and fishing moratorium according to law, so as to increase fishery resources and protect the ecological environment of fishery waters.

　　The state guides and supports farmers (fishermen) and their production and operation organizations engaged in fishing to engage in aquaculture or other occupations, and shall subsidize farmers (fishermen) who change jobs according to the unified planning of the local people’s government in accordance with state regulations.

　　Article 64 The State establishes a system for the protection of biological species resources related to agricultural production, protects biodiversity, and puts emphasis on the protection of rare, endangered and precious biological resources and their original places. The introduction of biological species resources from abroad shall be registered or approved according to law, and corresponding safety control measures shall be taken.

　　The research, testing, production, processing, management and other applications of agricultural genetically modified organisms must strictly implement various safety control measures in accordance with state regulations.

　　Article 65 Agricultural administrative departments at all levels shall guide farmers and agricultural production and operation organizations to take biological measures or use pesticides and veterinary drugs with high efficiency, low toxicity and low residue to prevent and control animal and plant diseases, insects, weeds and rodents.

　　Straw and other surplus materials after agricultural products are harvested should be comprehensively utilized and properly disposed to prevent environmental pollution and ecological damage.

　　Units and individuals engaged in large-scale breeding of livestock and poultry shall carry out harmless treatment or comprehensive utilization of feces, wastewater and other wastes, and units and individuals engaged in aquaculture shall reasonably feed, fertilize and use drugs to prevent environmental pollution and ecological damage.

　　Article 66 The people’s governments at or above the county level shall take measures to urge the relevant units to control and prevent the pollution of agricultural ecological environment by waste water, waste gas and solid waste. If the discharge of waste water, waste gas and solid waste causes agricultural ecological environment pollution accidents, the competent administrative department of environmental protection or the competent administrative department of agriculture shall investigate and deal with them according to law; If losses are caused to farmers and agricultural production and operation organizations, the responsible persons concerned shall compensate according to law.

　　Chapter IX Protection of Farmers’ Rights and Interests　

　　Article 67 Any organ or unit must collect administrative and institutional fees from farmers or agricultural production and operation organizations in accordance with the provisions of laws and regulations. The items, scope and standards of fees shall be announced. Farmers and agricultural production and operation organizations have the right to refuse fees that are not based on laws and regulations.

　　Any organ or unit that fines farmers or agricultural production and operation organizations must be in accordance with the provisions of laws, regulations and rules. Farmers and agricultural production and operation organizations have the right to refuse fines that are not based on laws, regulations and rules.

　　No organ or unit may apportion the expenses to farmers or agricultural production and operation organizations in any way. Unless otherwise provided by laws and regulations, any organ or unit that requests farmers or agricultural production and operation organizations to provide manpower, financial resources and material resources in any way belongs to apportionment. Farmers and agricultural production and operation organizations have the right to refuse any form of apportionment.

　　Article 68 People’s governments at all levels and their relevant departments and subordinate units shall not raise funds from farmers or agricultural production and operation organizations in any way.

　　Without the basis of laws and regulations or the approval of the State Council, no organ or unit may carry out any form of compliance, upgrading and acceptance activities in rural areas.

　　Article 69 Farmers and agricultural production and operation organizations shall bear the obligation to pay taxes in accordance with the provisions of laws and administrative regulations. Tax authorities and tax withholding and collecting units shall collect taxes according to law, and shall not apportion taxes illegally or collect taxes by other illegal methods.

　　Seventieth rural compulsory education in addition to the fees charged according to the provisions of the State Council, shall not charge other fees to farmers and students. It is forbidden for any organ or unit to charge farmers through rural primary and secondary schools.

　　Article 71 When the state expropriates land collectively owned by peasants according to law, it shall protect the legitimate rights and interests of peasants and rural collective economic organizations and give them compensation for land expropriation according to law. No unit or individual may intercept or misappropriate the compensation fee for land expropriation.

　　Article 72 People’s governments at all levels, rural collective economic organizations or villagers’ committees shall not infringe upon farmers’ land contractual management rights, interfere with production and management projects independently arranged by farmers, or force farmers to buy designated means of production or sell agricultural products through designated channels in the process of agricultural and rural economic restructuring, agricultural industrialization and transfer of land contractual management rights.

　　Article 73 If a rural collective economic organization or a villagers’ committee needs to raise funds and labor from its members (villagers) for the development of production or the establishment of public welfare undertakings, it shall be approved by more than half of the members’ (villagers’) meeting or the members’ (villagers’) representative meeting before it can be carried out.

　　Rural collective economic organizations or villagers’ committees that raise funds and raise labor in accordance with the provisions of the preceding paragraph shall not exceed the upper limit control standards set by the people’s governments at or above the provincial level, and it is forbidden to force capital to do it for them.

　　Rural collective economic organizations and villagers’ committees shall disclose important matters concerning farmers’ interests, publish their financial accounts regularly and accept their supervision.

　　Article 74 Any unit or individual that provides paid services such as production, technology, information, culture and insurance to farmers or agricultural production and operation organizations must adhere to the principle of voluntariness and may not force farmers or agricultural production and operation organizations to accept services.

　　Article 75 When purchasing agricultural products, an agricultural product purchasing unit shall not keep prices down, nor shall it withhold any fees from the paid price. Where laws and administrative regulations provide for withholding and collecting taxes, it shall be handled in accordance with the provisions of laws and administrative regulations.

　　If there is a dispute between the purchasing unit of agricultural products and the seller of agricultural products due to the quality grade of agricultural products, they may entrust an agricultural product quality inspection institution with legal qualifications for inspection.

　　Article 76 If a user of agricultural means of production suffers losses due to the quality problems of the means of production, the operator who sells the means of production shall make compensation, including the purchase price, relevant expenses and loss of available benefits.

　　Article 77 In order to safeguard their legitimate rights and interests, farmers or agricultural production and operation organizations have the right to report the situation to the people’s governments at all levels and their relevant departments and make legitimate demands. The people’s governments and their relevant departments shall give timely answers to the reasonable demands made by farmers or agricultural production and operation organizations in accordance with state regulations.

　　Article 78 Where a violation of the law violates the rights and interests of farmers, farmers or agricultural production and operation organizations may apply for administrative reconsideration or bring a lawsuit to the people’s court according to law, and the relevant people’s government and its relevant departments or the people’s court shall accept it according to law.

　　The people’s courts and judicial administrative authorities shall provide legal aid to farmers in accordance with relevant regulations.

　　Chapter X Rural Economic Development　

　　Article 79 The state adheres to the principle of coordinated development between urban and rural areas, supports the development of secondary and tertiary industries in rural areas, adjusts and optimizes the rural economic structure, increases farmers’ income, promotes the all-round development of rural economy and gradually narrows the gap between urban and rural areas.

　　Article 80 People’s governments at all levels shall take measures to develop township enterprises, support the development of agriculture and transfer surplus agricultural labor.

　　The State shall improve the supporting measures for the development of township enterprises and guide them to optimize their structure, update their technology and improve their quality.

　　Article 81 The local people’s governments at or above the county level shall, according to the local economic development level, location advantages and resource conditions, and in accordance with the principles of rational layout, scientific planning and land conservation, focus on promoting the construction of small towns in rural areas.

　　Local people’s governments at all levels should pay attention to the use of market mechanisms, improve corresponding policies, attract farmers and social funds to invest in the development and construction of small towns, develop secondary and tertiary industries, and guide the relatively centralized development of township enterprises.

　　Article 82 The state shall take measures to guide the rural surplus labor force to flow in a reasonable and orderly way between urban and rural areas and regions. Local people’s governments at all levels shall protect the legitimate rights and interests of rural laborers entering urban employment according to law, and shall not set unreasonable restrictions, and those that have been set shall be cancelled.

　　Article 83 The state gradually improves the rural social relief system to ensure the basic livelihood of rural five-guarantee households, poor disabled farmers, poor elderly farmers and other farmers who have lost their ability to work.

　　Article 84 The state encourages and supports farmers to consolidate and develop rural cooperative medical care and other forms of medical security, so as to improve farmers’ health.

　　Article 85 The state assists poor areas to improve the conditions for economic development and helps them to carry out economic development. The people’s governments at the provincial level shall, according to the overall objectives and requirements of the state on supporting poverty-stricken areas, formulate poverty alleviation and development plans and organize their implementation.

　　People’s governments at all levels should adhere to the development-oriented poverty alleviation policy, organize farmers and agricultural production and operation organizations in poverty-stricken areas to rationally use poverty alleviation funds, change poverty and backwardness by relying on their own strength, and guide farmers in poverty-stricken areas to adjust their economic structure and develop local resources. Poverty alleviation and development should adhere to the combination of resource protection and ecological construction, and promote the coordinated development and overall progress of economy and society in poverty-stricken areas.

　　Article 86 The central and provincial governments should include the investment in poverty alleviation and development in the annual financial budget, and increase it year by year, and increase the financial transfer payment and construction capital investment in poverty-stricken areas.

　　The state encourages and supports financial institutions, other enterprises, institutions and individuals to invest funds to support the development and construction of poverty-stricken areas.

　　It is forbidden for any unit or individual to intercept or misappropriate poverty alleviation funds. Audit institutions should strengthen the audit supervision of poverty alleviation funds.

　　Chapter XI Law Enforcement Supervision　

　　Article 87 People’s governments at or above the county level shall take measures to gradually improve the agricultural administrative management system that meets the requirements of the development of the socialist market economy.

　　The agricultural administrative departments of the people’s governments at or above the county level and the relevant administrative departments shall strengthen their responsibilities of planning, guidance, management, coordination, supervision and service, administer according to law and enforce the law impartially.

　　Agricultural administrative departments of local people’s governments at or above the county level shall improve the administrative law enforcement team within the scope of their duties, implement comprehensive law enforcement, and improve the efficiency and level of law enforcement.

　　Eighty-eighth agricultural administrative departments of the people’s governments at or above the county level and their law enforcement officers have the right to take the following measures when performing their duties of law enforcement supervision and inspection:

　　(a) require the inspected units or individuals to explain the situation and provide relevant documents, licenses and materials;

　　(2) Ordering the units or individuals under inspection to stop their acts in violation of this Law and perform their legal obligations.

　　Agricultural administrative law enforcement personnel shall, when performing their duties of supervision and inspection, show their administrative law enforcement certificates to the inspected units or individuals and abide by the law enforcement procedures. The relevant units or individuals shall cooperate with agricultural administrative law enforcement personnel to perform their duties according to law, and shall not refuse or hinder them.

　　Eighty-ninth agricultural administrative departments and agricultural production and business units must be completely separated in institutions, personnel and finance. Agricultural administrative departments and their staff shall not participate in and engage in agricultural production and business activities.

　　Chapter XII Legal Liability　

　　Article 90 Anyone who, in violation of the provisions of this Law, infringes upon farmers’ and agricultural production and operation organizations’ land contractual management rights and other property rights or other legitimate rights and interests shall stop the infringement and restore the original state; If losses or damages are caused, they shall be liable for compensation according to law.

　　State functionaries who infringe upon the legitimate rights and interests of farmers and agricultural production and operation organizations by taking advantage of their positions or in other names shall compensate for the losses, and shall be given administrative sanctions by their units or the competent authorities at higher levels.

　　Article 91 Whoever violates the provisions of Articles 19, 25, 62 and 71 of this Law shall be punished in accordance with the provisions of relevant laws or administrative regulations.

　　Article 92 In case of any of the following acts, the competent authority at a higher level shall order it to return the withheld or misappropriated funds within a time limit, confiscate the illegal income, and the competent authority at a higher level or the unit to which it belongs shall give administrative sanctions to the directly responsible person in charge and other directly responsible personnel; If the case constitutes a crime, criminal responsibility shall be investigated according to law:

　　(a) in violation of the provisions of the third paragraph of Article 33 of this law, interception and misappropriation of grain purchase funds;

　　(two) in violation of the provisions of the second paragraph of Article 39 of this law, interception and misappropriation of financial funds and credit funds for agriculture;

　　(three) in violation of the provisions of the third paragraph of Article 86 of this law, interception and misappropriation of poverty alleviation funds.

　　Article 93 Whoever, in violation of the provisions of Article 67 of this Law, illegally collects fees, fines or apportions from farmers or agricultural production and operation organizations shall be stopped by the competent authority at a higher level and announced; If money has been collected or manpower and material resources have been used, the competent authority at a higher level shall order it to return the money already collected within a time limit or the used manpower and material resources at a discount, and the competent authority at a higher level or the unit to which it belongs shall give administrative sanctions to the directly responsible person in charge and other directly responsible personnel; If the circumstances are serious enough to constitute a crime, criminal responsibility shall be investigated according to law.

　　Article 94 In case of any of the following acts, the competent authority at a higher level shall order it to stop the illegal act, impose administrative sanctions on the directly responsible person in charge and other directly responsible personnel, and order it to return the illegally collected fund-raising, taxes or fees:

　　(a) in violation of the provisions of Article 68 of this law, illegal fund-raising, reaching standards, upgrading and acceptance activities in rural areas;

　　(2) In violation of the provisions of Article 69 of this Law, collecting taxes from farmers by illegal means;

　　(three) in violation of the provisions of article seventieth of this law, through rural primary and secondary schools to farmers in excess of the project fees.

　　Article 95 Whoever, in violation of the provisions of the second paragraph of Article 73 of this Law, forces farmers to do their work with capital shall be ordered by the township (town) people’s government to make corrections and return the illegally collected funds.

　　Article 96 Anyone who, in violation of the provisions of Article 74 of this Law, forces farmers and agricultural production and operation organizations to accept paid services shall be ordered by the relevant people’s government to make corrections and return the illegally collected fees; If the circumstances are serious, the directly responsible person in charge and other directly responsible personnel shall be given administrative sanctions; If losses are caused to farmers and agricultural production and operation organizations, they shall be liable for compensation according to law.

　　Article 97 Any staff member of the agricultural administrative department of the people’s government at or above the county level who participates in and engages in agricultural production and operation activities in violation of the provisions of this Law shall be given administrative sanctions according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

　　Chapter XIII Supplementary Provisions　

　　Article 98 The provisions of this Law concerning farmers shall apply to the employees of state-owned farms, pastures, forest farms, fishing grounds and other enterprises and institutions engaged in contracted management.

　　Article 99 This Law shall come into force as of March 1, 2003.

HNPR－2020－03011

Xiangjiaotong [2020] No.110

2020School of rural compulsory education in Hunan province in

Ad hoc post plan teacher recruitment announcement

According to the spirit of the Notice of the General Office of the Ministry of Education and the General Office of the Ministry of Finance on Doing a Good Job in the Implementation of the Special Post Plan for School Teachers in Rural Compulsory Education in 2020 (Teacher’s Office [2020] No.2) and the Notice on Printing and Distributing the Recruitment Measures for the Special Post Plan for School Teachers in Rural Compulsory Education in Hunan Province (Xiangjiaofa [2019] No.9), in 2020, our province will continue to implement the special post plan for school teachers in rural compulsory education. The relevant matters are hereby announced as follows:

I. Recruitment Plan

In 2020, our province plans to recruit 5918 special post teachers (including 5218 in the national special post plan and 700 in the provincial special post plan). The number of recruitment plans approved by each Shegang county (hereinafter referred to as "Shegang County") is published in the Hunan Special Post Plan Information Management System (http://tg.hunbys.net). For details, please refer to the Schedule of the Number of Recruitment Plans for Special Post Teachers in Rural Compulsory Education Schools in Hunan Province in 2020 (see Annex 1). Among them, some Shegang counties directly incorporate the special post teachers recruited this year into the establishment management, so please pay attention to the applicants.

Second, the recruitment principle

1. Open recruitment and contract management.

2. The principles of "establishing counties, schools and posts" and "openness, fairness, voluntariness and merit-based".

Third, the recruitment target and the application conditions

(1) Recruitment target

Full-time college graduates with bachelor’s degree or above, and full-time college graduates with normal majors (only for primary school recruitment positions).

(2) Application conditions

1. Have People’s Republic of China (PRC) nationality; Support the Communist Party of China (CPC)’s leadership and love socialism; Love education, volunteer to serve rural education, have a strong sense of professionalism and responsibility; Good conduct, law-abiding, good performance at school or during work (unemployment), and no disciplinary action.

2. As of August 31st, 2020, the graduates are under the age of 30 (born on or after September 1st, 1990).

3. Good health, good facial features, no history of infectious diseases and mental illness, and physical conditions for normal performance of duties.

4. Qualifications of teachers

(1) Apply for junior high school recruitment positions: the corresponding teacher qualification certificate has been obtained, and the teaching discipline of the teacher qualification certificate is consistent with that of the recruitment position.

Those who teach physics, chemistry, biology and information technology can apply for teaching positions in science, labor technology and scientific and technological activities.

② If the teaching subjects are physical education, health and biology, you can apply for the teaching position of life and health knowledge.

(3) if the teaching subject is physical education and health, you can apply for physical education teaching positions.

(4) the teaching subject is ideological and political, and you can apply for teaching positions in ethics and rule of law.

(2) Apply for primary school recruitment positions: have obtained the corresponding teacher qualification certificate.

(1) the teacher qualification certificate for teaching disciplines other than music, sports, art, can not be restricted by the teaching disciplines to apply for primary school recruitment positions (except music, sports, art).

(2) if the teaching subject of the teacher qualification certificate is music, physical education and fine arts, you can only apply for the corresponding teaching positions in music, physical education and fine arts.

3 If the teaching subject of the teacher qualification certificate is general education, you can apply for teaching positions in all disciplines in primary school (except for other requirements for recruitment positions).

(3) According to the spirit of the Notice of the Ministry of Human Resources and Social Security, the Ministry of Education, the Ministry of Justice, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, the National Health and Wellness Commission, and the China National Intellectual Property Administration on Implementing Phased Measures of "Taking Posts First, and Examining Later" for Some Vocational Qualifications in Response to the COVID-19 Epidemic (No.24 [2020] of the Ministry of Human Resources and Social Security), College graduates who meet the requirements of the teacher qualification examination registration conditions and the teacher qualification determination on ideological and political quality, Putonghua level and physical condition can sign up for this year’s recruitment of special post teachers, and take the post to engage in education and teaching-related work before taking the examination to obtain the teacher qualification. It is suitable for college graduates in 2020 and college graduates who have not yet implemented their work units in 2018 and 2019.

5. Those who apply for the post of special education subject should be majoring in special education, and the teaching subject of teacher qualification certificate is not restricted.

6. Meet other relevant requirements of the recruitment position.

(3) The circumstances in which the applicant is not allowed to apply for the examination.

1. Persons who have been criminally punished for crimes or who have been dismissed from public office.

2. Persons who have been found to have serious violations of employment, such as fraud, in the examination of civil servants at all levels and in the recruitment of public institutions, and whose disciplinary behavior is still within the prohibition period.

3. Active servicemen.

4. Civil servants and staff of public institutions whose minimum service life agreed with the service unit is not full after employment.

5. Persons who violate the national family planning policy.

6. Persons under other circumstances who are staff members of public institutions shall not be employed according to the law.

Fourth, registration

(1) Registration time

From June 1st to June 10th, 2020 at 17:30.

(2) Registration method

Online registration is adopted, and on-site registration is not accepted.

(3) Registration requirements

1. Applicants should log in to Hunan Special Post Plan Information Management System (http://tg.hunbys.net) (hereinafter referred to as "Information Management System") and fill in personal information and application volunteers objectively and accurately in strict accordance with the requirements (graduation school, major and other information should be consistent with the information of relevant certificates, and fill in the full name). When filling in the registration information, the applicant can only choose one teaching subject and fill in only one application volunteer, and at the same time fill in the information about whether to participate in the volunteer collection. If you apply for a junior high school recruitment position, you can only fill in the junior high school recruitment position when collecting volunteers; If you apply for a primary school recruitment position, you can only fill in the primary school recruitment position when collecting volunteers.

2. Applicants who graduated from colleges and universities in the province must fill in the number of "National Employment Agreement for Graduates of Ordinary Colleges and Universities". The agreement number can be found in the column of "Registration Card Inquiry" in "Comprehensive Inquiry" of Hunan University Student Employment and Entrepreneurship Network (http://www.hunbys.net/).

3. Applicants should upload scanned copies of the original materials according to the following requirements. If the scan resolution is more than 200DPI, the remake is invalid.

(1) bareheaded color ID photo (one inch)

(2) ID card (front and back)

(three) diploma

(1) previous graduates must upload their diplomas and the electronic registration and filing form of academic certificates of the Ministry of Education (downloaded from China Higher Education Student Information Network (Xuexin Network)).

(2) Fresh graduates only need to upload the Online Verification Report of Student Status of the Ministry of Education (downloaded from China Higher Education Student Information Network (Xuexin Network)).

(4) Teacher qualification certificate

Applicants who have obtained the teacher qualification certificate upload the teacher qualification certificate.

Applicants who have not obtained the teacher qualification certificate must submit the following supporting materials and choose one of them according to their actual situation:

(1) submit the certification materials issued by the teacher qualification accreditation body that meet the corresponding teacher qualification accreditation conditions and indicate the qualification types and disciplines.

Submit the Certificate of Qualification Examination for Primary and Secondary School Teachers issued by the Examination Center of the Ministry of Education.

(3) College graduates who implement the phased measures of "taking the post first and then conducting textual research" (applicable to college graduates in 2020 and college graduates who have not yet implemented their work units in 2018 and 2019) do not submit relevant audit materials for teacher qualification certificates. I must submit a letter of commitment that I consciously abide by the phased measures of "taking the post first and then researching".

(5) Other supporting materials (such as name change, public-funded directional training of normal graduates, and breach of contract procedures).

4. The registration information can be submitted after it is confirmed. After the registration information is submitted, the applicant cannot change the registration information. Applicants who fail to submit registration information as required shall be deemed to have given up registration. After the registration deadline, the registration information may not be changed.

5. The contact information of the applicants is not collected during the registration period, but the personal contact information is collected when the Interview Notice is printed.

V. Qualification examination

Qualification examination includes online qualification examination at the time of registration and qualification review before employment. Only those who pass the preliminary examination of online qualifications can enter the follow-up recruitment work.

During the whole recruitment process and the service period of special post teachers, those who fail to submit qualification examination materials and information as required, the submitted materials are untrue or inaccurate, the uploaded materials are ambiguous and unrecognizable, the uploaded photos do not meet the requirements, the relevant information is concealed, false materials or information are provided, and the recruitment conditions are not met. Once found and verified, they will all be treated as unqualified in qualification examination. Those who fail the qualification examination will be disqualified from registration and employment, and the losses caused by the applicants will be borne by themselves.

Our office will announce the list of qualified personnel for online qualification preliminary examination on June 20th, and the applicants can log on to the information management system to check the results of their online qualification preliminary examination.

Sixth, the exam

The examination is divided into written examination and interview. The written test is organized and implemented by the Provincial Department of Education, and the interview is organized and implemented by the Education (Sports) Bureau of Shegang County. The written test and interview results are all based on a percentage system. The total test score is the sum of 70% of the written test score and 30% of the interview score (rounded to two decimal places).

(1) Written examination

1. The volume is closed for 120 minutes. Candidates should carefully read the Notes on Answering Questions for Online Marking Candidates (Annex 2), bring their own blue or black pens, 2B pencils, erasers and other answering tools, and make relevant preparations.

2. Time: Due to the epidemic situation, the written test is expected to be conducted in the middle and late July, and the specific time and requirements will be announced separately.

3. The written test place is located in Changsha.

(2) Delineate the minimum control score line. The determination principles are as follows:

1. The province uniformly demarcates the minimum control score line of written test according to the proportion of 1: 2 recruitment plans. Candidates who enter the minimum control score of written test can participate in the interview.

2. When the number of participants in the written test does not reach 2 times of the number of recruitment plans, the number of recruitment plans will be reduced, and then the minimum control score line of the written test will be defined according to the ratio of 1: 2 in different sections and disciplines.

3. Adjust the number of approved recruitment plans. In principle, the number of reduced recruitment plans is adjusted to disciplines with a large number of written tests. After the plan is adjusted, the minimum control score line of written test will be demarcated according to the newly approved recruitment plan number of 1: 2.

(3) Interview

The interview mainly examines the basic quality and ability of the candidates in education and teaching, and the Education (Sports) Bureau of Shegang County organizes relevant experts to interview the candidates who apply for the county. The interview will be completed within the specified time, and the specific time and arrangement will be announced separately.

VII. Pre-admission

(1) Direct voluntary admission

According to the principle of high score to low score, the physical examination objects are determined equally according to the disciplines of Shegang County.

(2) Solicit voluntary admission.

When there are surplus recruitment plans, our office will redistribute the remaining recruitment plans according to the actual situation and organize voluntary recruitment. The number of recruitment plans announced will go from the county to the school section to the subject, and candidates will fill in their volunteers again in the registration system. The interviewee is determined by county, school section and subject. Applicants should attend the interview at the reported Shegang County Education (Sports) Bureau within the specified time. The collection of voluntary admission is still based on the principle that the physical examination objects are determined equally according to the total score from high score to low score according to the disciplines of Shegang County.

Eight, physical examination

Physical examination objects participate in the physical examination organized by the Education (Sports) Bureau of Shegang County. See Annex 3 for the relevant requirements of physical examination.

IX. Publicity

The list of qualified objects for medical examination shall be publicized to the public by the Provincial Department of Education.

X. Confirm the personnel to be hired

Candidates who have no objection after publicity shall be determined by the Provincial Department of Education as the candidates to be employed, and the relevant Shegang County Education (Sports) Bureau shall be notified.

XI. Selected employment positions

The Education (Sports) Bureau of Shegang County is divided into two batches, namely, direct voluntary admission and solicitation of voluntary admission, according to the grades of the candidates provided by the Provincial Department of Education, and the positions are selected by the candidates according to the total scores from high to low. Employment positions are determined by the Education (Sports) Bureau of Shegang County, and priority is given to junior middle schools and township central primary schools (including complete primary schools).

XII. Signing an employment contract

The personnel to be employed shall report to the Education (Sports) Bureau of Shegang County with their ID card, graduation certificate, teacher qualification certificate (or consciously abide by the commitment letter of phased measures of "taking the post first, and then conducting textual research"), the Employment Registration Certificate for College Graduates in National Ordinary Colleges and Universities or the Employment Registration Certificate for Graduate Students in National Ordinary Colleges and Universities. The Education (Sports) Bureau of Shegang County shall carefully review the qualifications before employment. When reviewing, any candidate who does not meet the recruitment conditions, fails to issue the original of the above materials or commits fraud will be disqualified and the relevant information will be reported to the Provincial Department of Education. After the qualification review is correct, the proposed employee will sign an employment contract with the people’s government of Shegang County (or the administrative department of education).  

Thirteen, announced the recruitment results

After the recruitment, the Provincial Department of Education and the Provincial Department of Finance announced the recruitment results of special post teachers in the province below.

Fourteen, pre-job training and teaching.

Personnel who have signed employment contracts must attend pre-job training. Pre-job training is arranged by the Education (Sports) Bureau of Shegang County as a whole.

Teachers with special posts shall, according to the unified arrangement of the Education (Sports) Bureau of Shegang County, go to the schools stipulated in the contract to teach before the start of the autumn semester.

Fifteen, the duration of employment treatment

1. During the employment period, the salaries and benefits of special post teachers and the relevant policies, household registration and file management and post-employment management enjoyed shall be implemented in accordance with the relevant provisions of the state and the province.

It is an important measure to implement the phased measures of "taking the post first and then researching" to stabilize the employment of college graduates under the current situation. Each Shegang County Education (Sports) Bureau should implement the various treatment guarantees for college graduates who take up their posts first, calculate their length of service according to regulations, pay social insurance premiums according to law, and earnestly safeguard their legitimate rights and interests.

2. Special post teachers perform military service. Before serving, you must report to the administrative department of education in Shegang County in writing. During his service, he retained his qualification as a special post teacher. Upon the expiration of service, those who want to be re-employed shall submit a written application to the provincial special post office within one month after the expiration of service, and will be deemed to have given up automatically after the expiration of service. Those who apply before July 31 of that year will be included in the recruitment plan for special post teachers in that year; Those who apply after August 1 of that year will be included in the recruitment plan for special post teachers in the next year. Those who are re-employed after approval do not need to re-take the exam, and the original Shegang County Education (Sports) Bureau will directly arrange for the post to perform the duties and service period of the special post teachers recruited this year. Service time is not included in the service time of special post teachers.

XVI. Other provisions

1. As of September 2020, special post teachers who are still in service (including voluntary resignation and resignation) are not included in the recruitment scope.

2. As of September 2020, normal students who are still in the service period (including voluntary resignation and resignation) are not included in the recruitment scope (except those who have gone through the formalities of breach of contract).

3. College graduates majoring in preschool education are not included in the recruitment scope.

4. Those who give up employment after passing the medical examination will not be included in the recruitment scope within two years.

5. In-service teachers are not included in the recruitment scope.

6. During the interview or physical examination, if the test scores of the candidates are tied and need to be selected, the tied candidates are listed as the candidates for the interview or physical examination.

7. In all aspects of the recruitment of special post teachers, the relevant departments (units) shall not charge any fees to the applicants. Our office does not hold any training courses for the recruitment of special post teachers, nor does it entrust any other organization to hold similar training courses. Applicants should beware of being deceived in the recruitment examination for special post teachers.

8. For the special post teachers who implement the phased measures of "taking up their posts first and then conducting textual research", when the Education (Sports) Bureau of Shegang County signs the employment contract with the college graduates who take up their posts first, it shall stipulate a one-year probation period according to the regulations; The employment contract shall be terminated according to law if the college graduates who took the post first failed to obtain the corresponding teacher qualification during the probation period. College graduates who have not yet obtained the qualification of teachers should not undertake the teaching task of a course independently if they take up their posts first.

9. During the implementation of the recruitment of special post teachers, the recruitment policies, procedures and standards, the specific work arrangements of each recruitment link, the recruitment plan, the list of qualified candidates for the preliminary examination, the admission ticket, the examination results, and the written examination, interview, physical examination, and the list of candidates to be employed are all published through the Hunan Special Post Plan Information Management System (http://tg.hunbys.net) without further notice.

10. Mailing address of Provincial Special Post Office: No.238, Section 2, East Second Ring Road, Furong District, Changsha (Hunan Provincial Education Department), zip code: 410016, contact persons: Liu Guocai and Hu Wei. Tel (fax): 0731-82203481. E-mail: Tg0731@126.com.

11. Apply for consultation

The consultation time is working hours on weekdays. During the registration period, the consultation time of the registration telephone is 8: 00-20: 00 every day (except lunch break and meal time), and the consultation time of other telephones is still during working hours on weekdays.

Contact information for consultation:

Registration telephone number: 0731-82116077.

Policy consultation telephone number: 0731-82203481.

Attachment:1. Schedule of recruitment plans for special post teachers in rural compulsory education schools in Hunan Province in 2020

        2. Instructions for answering questions for online marking candidates

              3. Physical examination requirements

                                                                                                                               education department of hunan

                                                                                                                             May 20, 2020

On the evening of March 19th, due to Miao’s direction, the movie "The Big Winner" starring Dapeng and Ada suddenly announced that it would be broadcast on Watermelon Video, Tik Tok, Today’s Headline App and Smart TV at 8 pm the next day for free.

The Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok. The other party said that the free online movie "The Big Winner" was a special measure during the epidemic, hoping to provide more high-quality content for everyone during the epidemic prevention at home and help them spend this special period safely and fully. However, some box office analysts believe that "The Big Winner" is actually more suitable to go online at this time, and the content card itself is relatively heavy and suitable for playing on the Internet. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. "

　

In fact, "The Big Winner" is not the first movie to be broadcast on the online platform. On January 24th this year, Watermelon Video, Tik Tok and Today’s Headline reached a cooperation with Joy Media, announcing the free premiere of the Spring Festival movie Lost in Russia on New Year’s Day. On January 31st, the film "Flying Dragon Crossing the River", which was originally scheduled to be released nationwide on February 14th, was also announced to be broadcast on iQiyi and Tencent video online on February 1st. For the bold attempt of "over and over again" that cinema films have recently started to play online, can the broadcasting platform and films win the audience? The Beijing News reporter interviewed watermelon video, cinema managers, film market experts and other industry insiders to answer questions for the audience.

　

[Platform thinking]

Please the audience, harvest the flow and break the pattern.

　

In 2020, as the Spring Festival approaches, affected by the epidemic, all seven films in the Spring Festival archives were withdrawn, while Lost in Russia, directed by Xú Zhēng, found another way. On the first day of New Year’s Day, the headlines were broadcast on four platforms (Tik Tok, Today Headline, Watermelon Video and Tik Tok Volcano Edition) for free. This move attracted a lot of applause from the audience, which, to some extent, filled the embarrassment that the audience had no new films to watch during the Spring Festival. Lost in Russia’s data on the four platforms of the headline system and the fresh time of smart TV are gratifying, with a total broadcast volume of over 600 million in three days. > > > The total broadcast volume in Lost in Russia in three days exceeded 600 million, with 180 million viewers.

It can be said that through this platform broadcast, Lost in Russia’s film producers not only got 630 million yuan of online broadcast rights purchase fee, but also pleased a large number of viewers through the form of free play online. Through this cooperation, the headline broadcast platform directly made the downloads of its Tik Tok, watermelon video and other apps soar. Both sides are happy.

　

In the view of Mr. Zhang, a senior marketing expert in the industry, the selection of Lost in Russia for the headline broadcasting platform was a brilliant decision made after careful reference to the user’s portrait. "As a Spring Festival file, Lost in Russia is an excellent choice for the main crowd of all platforms under the headline system, and the huge installed registration volume brought by this film for all platforms under the department may take a long time to complete. It can also be said that the headlines are that these platforms have successfully broken the circle with free movies. They have done things that Youaiteng has not been able to do, and have narrowed the distance with Youaiteng in the competition of long video content. "

　

Subsequently, "Flying Dragon Crossing the River" was put on file until February 1st, and it was watched on two video platforms, Iqiyi and Tencent Video. Both sides used the form of "guaranteed bottom+split account". The charging standard of the two platforms is that non-members need to spend 12 yuan to watch, while VIP members need 6 yuan. Only at 12 o’clock on February 3, Tencent video showed that the film had been played 61.046 million times.

　

Now, The Big Winner, which was originally scheduled to be shown in the cinema, abandoned the traditional cinema, and also chose the headline broadcasting platform to play it for free, becoming the third film to be played online during the epidemic. Although the platform is temporarily unable to provide data such as broadcast volume, Mr. Zhang said, "The head video website has recently laid out high-profile movies on demand, and it has also made the film side see the possibility of realizing cash outside the cinema."

　

However, the Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok, and the other person’s answer was quite "public relations", saying that the free online movie "The Big Winner" was only a special measure during the epidemic. "I hope to provide you with more high-quality content during the epidemic prevention at home and help you spend this special period safely and fully."

[Piece abacus]
In an extraordinary period, survival is the first, and it is safe to fall into the bag.

　

The movies played by the two cinemas on the online platform are not satisfactory in word of mouth. Is it true that, as some netizens and viewers have said, the filmmakers are eager to play online and have no confidence in the quality of the movies? Then, is it because of this reason that the third film "The Big Winner" was selected for online broadcast? The Beijing News reporter contacted the producer of the film, Magic Iron Entertainment, and the other party did not reply for the time being before the deadline.

　

大鹏在3月19日发的微博。

而《大赢家》的主演大鹏表示自己甚至都不知道影片要上线，还是通过朋友才得知此事，同时他也表示，这次他只是主演，上线是其他方面决定的，这个过程他没参与，所以不太想发表观点。

　

保利影城天安门店的影院经理李旭认为，院线电影线上播放有开始就会有人效仿，“不过如果质量好，且有信心的作品，目前还不会放到线上平台。”电影市场专家蒋勇也认同这种观点，“担心影院竞争激烈的估计宁可选择线上发布”。

　

营销专家张先生表示，《囧妈》和《肥龙过江》以及《大赢家》的这波操作，对影片片方来说，无疑也是给原本的院线电影开辟了一条保本的逃生通道。“疫情期间，电影院关闭、新片无法上映，而片方又急于拿钱回款去经营去开发新项目，那还不如向第一个吃螃蟹的《囧妈》学习，将影片直接卖给视频播放平台，起码可以稳稳拿到收益，毕竟落袋为安。当然，这样做也难免会给一些质量低下的烂片提供可乘之机。”

　

[Audience Angle]

A good thing, just watch movies, not word of mouth.

　

After Lost in Russia, the first person to eat crabs, went online for free, the score of Douban is only 6.0, which just passed. The high score at the beginning of the broadcast also shows that many viewers still gave a "good impression" score. However, the movie "Flying Dragon Crossing the River", which followed in Lost in Russia’s footsteps, received a score of only 4.7 at present, which also shows the audience’s disappointment with this old-fashioned "third-rate Hong Kong film". After the "Big Winner" was launched at 8 pm on March 20, as of March 21, the Douban score was temporarily 6.8 points.

"The Big Winner is actually more suitable to go online at this time. The content card itself is relatively heavy and suitable for playing on the Internet. After the epidemic, it is difficult to highlight the tight encirclement of heavy film backlog, and it is a better opportunity to release it now. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. " Xu, a box office analyst, believes that the upcoming opening of the cinema is estimated to be at the end of April and early May, and it is mainly based on classic excellent domestic films and foreign films that have been released, mainly to test the water, stimulate the box office and help the cinema start the transition. I haven’t heard the voice of the new film yet, but I believe there will be a new film attempt in early May. >>>Harry Potter and the Sorcerer’s Stone’s 4K restored 3D version will be replayed in the Mainland.

　

In Mr. Zhang’s view, it is indeed a good thing for the audience to watch movies at home for free or at a price far lower than the movie ticket without buying movie tickets. "So whether the film critics have different opinions on the quality of the film, or whether the broadcasters and filmmakers in the industry have mutual gains and losses in this operation, we have to say that the beneficiaries this time are our audience. After all, the audience has another new way to watch the new film."

　

[cinema view]

After the epidemic, the audience returned.

　

The Beijing News reporter contacted the person in charge of a cinema line about "The Big Winner" abandoning the traditional cinema line and switching to the online broadcasting platform. The other party said that because of the epidemic, the online platform is the main consumption position of the audience, and the cinema line does not have much right to speak, but after the epidemic, I believe the audience will still return to the cinema.

　

"I have always been optimistic about this new mode of watching movies (online broadcast). After all, it is a special practice under special circumstances. It is difficult to become the norm in the future, and the cinema still has a fixed advantage." Tang Le, director of film arrangement at the headquarters of Huayi Brothers Cinema Management Company, mentioned that the war between cinemas and networks in Hollywood has a long history. According to the traditional Hollywood movie distribution rules, a movie is first shown in the cinema for a period, and then the related DVDs will be put on the market for sale to earn the second round of income. Finally, it will be gradually broadcast on the Internet. From the cinema to the online, this window period is generally 90 days. That is to say, it takes 90 days for the audience to pay for or watch movies shown in the cinema online for free. Sony Corporation of Hollywood shortened the window period of movies like Bloodshot released on March 13th to 11 days, and The Big Winner and The Flying Dragon Crossing the River even skipped the cinema to order directly. Such a short window period, Tang Le said, is hardly normal: "First of all, the situation is special during the epidemic, after all, new movies still want to be shown on the big screen. For example, commercial blockbusters like The Wandering Earth, after all, it is difficult for the video broadcast platform to meet the visual effects, and it is difficult to have a clear definition in addition to the accounting and revenue performance mode of network broadcast. It can be seen that at present, it is small pieces rather than the mainstream that choose such online on-demand methods, so it is unrealistic to conduct online on-demand on a large scale. After all, cinema revenue is the big head. "

Industry outlook

The reopening of the cinema is just around the corner, and all parties are eager to try

Most people in the industry hold a negative attitude towards whether the cinema movie will become a normal state in the future. Jiang Yong said that it shouldn’t be too long before the opening of the cinema. The "Big Winner" may be in order to catch a late trip, and then there should be less cinema films to choose to play online. "Because with the end of the epidemic, the cinema will resume opening soon. The re-released movies are all eager to try, and the new film is definitely more riveting. "

　

Stills of the film "The Big Winner".

However, for most domestic audiences, a stable cinema viewing habit has been formed, which may be stopped due to the epidemic, but it will not change in the short term. It is more the choice of directors and filmmakers to play online movies for free. And after the "curious early adopter period" of online broadcasting, the advantages and attention will be less and less.

With the opening of cinemas and the return of a number of competitive classic old films and new films, the attraction of online broadcasting will become less and less. In addition to these small pieces of water testing, we have not yet seen a complete and batch cooperation model. In the view of Xu, a box office analyst, "I think the window period is still a convention in the industry, so it is unlikely that the new film will be played online in the short term. But free online is a welfare for the audience. "

　

In the view of box office analyst Luo Tianwen, many films rarely break the cinema window at this special time node, which is more like a temporary stop-loss behavior. Of course, the background of this decision is the global COVID-19 epidemic, and many cinemas have been forced to close down. Although (online video on demand) can make some profits in advance, the cinema share is still an important source of income. In addition, the audience may take an early adopter or pastime attitude towards VOD, but at present, going to the cinema to watch movies has become the normal state of people’s life. "Going to the cinema to watch movies has become a living habit. The long-term impact of the epidemic may change people’s lifestyle. They are not just attracted by a certain film and occasionally come to the cinema, but want to feel the charm of the movie in front of the big screen. The audience will not lose their feelings for the cinema because of the special period. However, compared with the’ just-needed’ consumption such as eating, going to the cinema to watch movies is also more dispensable. How to continue the passion for watching movies in the cinema that has been cultivated for many years is indeed a very worthwhile thing to think about. "

Beijing News reporter Teng Chao Zhou Huixiao Li Yan

Editor Huang Jialing proofreads Sissi.

　　Cctv news On September 6, 2022, the National Cyber Security Publicity Week Automotive Data Security Forum was successfully held in online mode through the connection between Beijing and Hefei. The forum is guided by the Network Security Coordination Bureau of the Central Network Information Office and the Network Data Administration Bureau, co-sponsored by China Internet Development Foundation and the National Research Center for Industrial Information Security Development, and hosted by Hefei Economic and Information Bureau. The theme is "Smart Line Interconnection, Escort Networked Automobile Industry Safety Development", including leaders’ speeches, keynote speeches, thematic dialogues, launching ceremony and signing ceremony.

　　Relevant responsible comrades of the Network Data Administration of the Central Network Information Office, the Network Security Administration of the Ministry of Industry and Information Technology, and the Anhui Provincial Economic and Information Office attended the forum and delivered speeches; Zhou Yanli, member of the 13th Chinese People’s Political Consultative Conference, former vice chairman of China Insurance Regulatory Commission and deputy secretary of the Party Committee, delivered a video speech; Wang Xiujun, Chairman of China Internet Development Foundation, attended the meeting online. Shen Changxiang, academician of China Academy of Engineering, and Hao Zhiqiang, deputy director of the National Industrial Information Security Development Research Center, gave keynote speeches; Responsible comrades of SAIC, Geely, Weilai, Qi Anxin, China Insurance, Unicom Zhiwang and other enterprises delivered keynote speeches; Experts and scholars from China Automobile Center, Transportation and Communication Information Group, China Institute of Electronic Technology Standardization, China Automobile Research Institute, Baidu, Semir Technology and other institutions attended the theme dialogue. Participants jointly launched the "National Networked Automobile Public Safety Testing Activity". The forum held the signing ceremony of the strategic agreement between the National Industrial Information Security Development Research Center and China United Property Insurance Co., Ltd.

　　The forum focused on topics such as network security, personal information protection, car networking, and car data security, and invited more than 100 representatives from vehicle manufacturers, parts companies, car networking platform companies, basic telecommunications companies, network security companies, and research institutes to attend the conference. The guests at the meeting actively discussed and had a warm atmosphere. They discussed the safety of automobile data, explored the establishment and improvement of the car networking network and data security system, protected the legitimate rights and interests of individuals and organizations, safeguarded national security and social public interests, promoted the rational and effective use of automobile data according to law, and jointly escorted the high-quality development of the automobile safety industry, so that the broad masses of the people could have a sense of gain, happiness and security in the digital wave.