After the Spring Festival in 2018, with the complete popularity of Tik Tok and the arrival of the short video era in China, people began to understand China more on these short video platforms. Online celebrity’s economy has always been accompanied by the growth of the Internet in China, and these short video platforms are no exception. In particular, the properties of short video platforms are more suitable for turning your products into online celebrity.

Taking Tik Tok as an example, we found many smart products from online celebrity on this platform alone. Relying on the platform of Tik Tok, these products have been sought after by many users. Below, let’s take stock of the "online celebrity" smart products on Tik Tok.

LED intelligent fill light mirror: fill light makeup anytime and anywhere.

As a short video platform with white-collar workers and women as the main body, smart cosmetic products are naturally essential in Tik Tok. When we opened Taobao to search for keywords such as "Tik Tok" and "online celebrity", the first thing that caught our eye was the LED smart fill lens.

The biggest feature of this LED smart fill lens is that it can be used in any environment, and the LED light source will automatically adjust according to the surrounding brightness, so that users can make up or take selfies better. At the same time, this smart fill lens also comes with a wireless charging stand, so users may also directly charge their smartphones.

However, from the sales point of view, the sales situation of this kind of LED smart fill lens that can be used anytime and anywhere is not ideal. Because of the higher price, it is far less than the cheaper desktop LED fill lens. In fact, the two products can replace each other, and the price ultimately determines the sales volume.

Paper Watch paper watch: creativity wins

Another high-tech product that we have seen in Tik Tok is the Paper Watch from Germany. In this era when smart bracelets are not fashionable, paper watches can stand out, naturally through viral marketing of short videos with vibrato.

On the Taobao page, we saw this kind of paper watch whose price does not exceed 100 yuan. According to the introduction, although Paper Watch is made of paper, it is neither torn nor soaked. At the same time, the battery of this paper watch can be used for about one year, and it can be replaced at half price after the battery is used up. In fact, Paper Watch relies on simple LED to display time, and its success depends on creativity and Tik Tok.

From the feedback of users, the appearance is still the most concerned place for users. Most people say that they all want it, so they place an order to buy it. Some users expressed their dissatisfaction because the color was different from their imagination, so the Paper Watch is still a relatively successful online celebrity product.

Intelligent thermos cup: a cup that can confess and warm the heart.

There is such a kind of cup in Tik Tok that caught our attention. It was packaged as a kind of "confession" cup. This kind of thermos cup can directly display the current water temperature in the cup, and it can be filled in 4 hours by magnetic charging and used for 10 days.

In terms of workmanship, this kind of water cup is also very particular. According to the introduction, the smart thermos cup adopts IPX7 waterproof function, 360-degree seal is watertight, the bottom of the cup is provided with non-slip silicone pad, and the inner wall of the thermos cup is 316 stainless steel.

Most users give this thermos cup as a gift to friends or relatives, and most of them receive positive feedback. Obviously, this is another embodiment of Tik Tok’s ability to carry goods.

Fingerprint savings piggy bank: a gift for children

Of course, the Tik Tok is not only the science and technology products that adults like, but also presents for children. One example is the imitation fingerprint children’s piggy bank.

This piggy bank can not only lock the password, check the money with purple light, but also have the function of simulating fingerprints, which can automatically open the door after sensing the skin. At the same time, this smart piggy bank also imitates all kinds of smart speakers, and a variety of audio books are built in, so that children are not bored while saving. Compared with the higher-priced smart speakers, I believe that such alternative products can attract the attention of some parents.

Smart mosquito killer: Guarantee a secure sleep.

In addition, we also saw many small videos about mosquito killer on Tik Tok. These mosquito killer are very similar to Dyson’s electric fan in shape. The principle is also very simple, using large airflow vortex to catch mosquitoes, and using pure physical large aperture to kill mosquitoes. At the same time, the quietness and silence of this intelligent mosquito killer can make users sleep soundly.

Compared with the above products, Smart mosquito killer is undoubtedly the most expensive one, but it also gets the most praise. For most users, it is worthwhile to exchange 3 or 400 yuan for a secure sleep.

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From the above five examples, it is not difficult to see that online celebrity’s scientific and technological products in Tik Tok have several characteristics. The first thing to do is to look beautiful, and the video can attract more people to buy. If you can’t be beautiful, then cheap and practical is another eye-catching magic weapon.

Tik Tok’s ability to carry goods has begun to be valued by more and more people, and so has the digital field. Have you all used these online celebrity products mentioned above? If you have used it, you can share your experience in the comments section, or you can talk about your experience in using other Tik Tok online celebrity products. I look forward to your sharing.