On June 15th, China railway freight reform was officially launched. This is the first reform launched after the establishment of China Railway Corporation, aiming at realizing the transformation of railway transportation organization from internal production to market-oriented, and taking this as a breakthrough to promote the overall reform of railway transportation. The railway freight reform will simplify the freight procedures, and you can apply for freight online by surfing the Internet or making a phone call, and implement the "door-to-door" full-time "one-price" charge. The reform will promote the transformation of railway freight to modern logistics.

According to reports, this railway freight organization reform is a comprehensive transformation of the previous freight organization work, which mainly includes four aspects:

The first is to reform the way of accepting freight.By simplifying procedures, broadening channels and opening up receiving goods, we will provide our customers with the most direct, simple and fastest service. The so-called simplified procedures are to cancel the complicated procedures such as declaration of freight plan, request for car and recognition of car. As long as the customer puts forward the transportation demand, the railway customer service staff will directly help the customer to complete the freight formalities, and the customer does not need to contact other departments and personnel. Broadening channels means that customers can choose telephone, internet and other ways to contact delivery. Open receipt refers to the railway’s capacity guarantee for large and stable goods such as coal and oil through agreed transportation; For industrial machinery, electronic appliances, daily necessities and other goods, customers demand them at any time, and the railway accepts them at any time, so as to be on hand.

Five ways of contacting railway delivery after railway freight reform

The second is to reform the mode of transportation organization.Make transportation plan according to customers’ transportation demand, arrange shipment in time, and improve transportation efficiency.

The third is to clean up and standardize freight charges.All charges are subject to "one-price quotation and one-invoice verification", so as to strictly implement the national freight rate policy, adhere to legal compliance, open and transparent charges, and win the market by relying on the freight rate advantage of railways.

Fourth, vigorously develop the "door-to-door" logistics service of the railway.Build a "door-to-door" pick-up and delivery network, realize "door-to-door" full-time "one-price" charging, and promote the transformation of railway freight to modern logistics.

According to Cheng Xiandong, director of the Transportation Bureau of the Railway Corporation,Railway freight mainly deals with the following businesses:One is the whole train transportation, such as coal, oil, ore, etc. The second is vehicle transportation. Third, railway express freight trains, including postal and parcel trains. The fourth is container transportation. Fifth, the transportation of special goods, such as cars, large pieces and refrigerated fresh goods. Sixth, LTL cargo transportation. Seventh, high-speed rail express, which provides intercity small parcel express service.

Grab the bill with air freight

It is worth noting that among the seven major businesses, high-speed rail express is a highlight in the reform of total freight transportation.

It is understood that high-speed rail express uses high-speed rail to confirm trains and passenger EMU trains, and provides small parcel express services such as "Day of the Day" or "Next Morning" between cities. This will greatly improve the speed of freight transportation, and compete with air freight for orders.

High-speed rail express will be the highlight of railway freight reform

The so-called "high-speed rail confirmation train" refers to the first EMU that runs every day on each high-speed rail line. It does not carry passengers, and it mainly carries public works and power supply personnel. It mainly checks the lines that are blocked at night that day to ensure the safe operation of the passenger EMUs that follow.

Some netizens have long called for the high-speed rail to confirm that the train is loaded, so as to avoid the waste of empty cars.

Railway related people also said that in the off-season of passenger transport, the phenomenon of empty seats and empty carriages of EMUs is common, so it is a very good way to use them to carry goods.

Visible convenience

On June 15th, the first day of railway freight reform in China, the lobby of Dahongmen Business Department of Beijing Railway Freight Center was much quieter than before. This surprised Wu Yanxia, the business manager of Beijing Hongsheng Shunda Transportation Co., Ltd., who successfully handled the first business of the day.

"Now make a phone call and go online, and you will complete the delivery application. We talk more, the railway runs more errands, the procedures are less, and the procedures are reduced. This kind of reform is really good. " Wu Yanxia introduced that this time I applied for a boxcar and three containers online, and the receiving places were Handan Station in Hebei Province, Binxi Station in Heilongjiang Province, Tuanjie Village Station in Chongqing and Wanzhou Station in Sichuan Province. In the past, to handle the same batch of goods, you had to apply for a monthly plan at least one month in advance, and you had to make at least four or five trips to the station and business department, and the required vehicles were often not cashed.

Simplification of freight procedures: you can ask for transportation when you are sitting at home.

At 17: 30 on June 15th, Wang Fang, business director of Xinjiang New Grain Oil Co., Ltd. Transit Branch, hurried to the freight business hall of Wubei Station of Urumqi Railway Bureau. This is where she "worked" every day for 10 years. However, she didn’t come here today to "ask for a freight plan" or "request a car", but to feel the transformation of railway freight acceptance methods from 18: 00.

The reform of railway freight transport is known as the first shot to the market after the separation of government and enterprise, and its biggest highlight is "simplifying procedures, opening up acceptance and doing it on demand". According to Yang Chunlei, deputy director of Beijing Freight Center, before the railway freight reform, shippers need to apply for the next month’s plan at the station before the 10th of each month. After the monthly plan is approved, go to the station to copy the approved plan number and number of cars. Before delivery, you have to go to the station to submit a request for a daily train plan and fill in the cargo waybill. Go to the station to handle other related delivery procedures after requesting the approval of the train day plan. There are many round trips, which involve a lot of energy and high transportation cost, which brings a lot of inconvenience to the owner.

Speaking of the past, Wang Fang has many hard stories: "In the past, when delivering goods to the railway freight yard, from submitting the transportation plan and applying for the plan number to finally loading the car and paying the freight, the formalities were very cumbersome, and he often had to choose other modes of transportation."

Nowadays, the railway department has simplified the freight handling procedures and provided our customers with five kinds of freight handling channels, namely, logging in to the 12306 website, calling the 12306 customer service number, calling the freight station to receive the call, handling at the freight business premises and contacting the railway marketing personnel for on-site service. The customer only needs to click "I want to deliver the goods", and the railway customer service staff will take the initiative to contact the customer, ask for detailed demand information and make a quotation; As long as the customer approves, the relevant procedures such as filling in the waybill and handling the business will be handled by the railway customer service staff, which is convenient and fast.

"Starting today, I can put forward the transportation demand while sitting in my office or even at home." Wang Fang said.

After the reform, the procedures for iron ship freight transportation will be greatly simplified.

Reforming transportation organization mode: developing "door-to-door" whole logistics service

In addition to reforming the mode of freight acceptance, the railway has also vigorously reformed the mode of transportation organization. Make transportation plan according to customers’ transportation demand, arrange shipment in time, and improve transportation efficiency. In particular, we will vigorously develop the "door-to-door" whole-course logistics service of railways and accelerate the transformation of railway freight into modern logistics.

On June 15th, Hohhot Railway Bureau loaded 10,016 cars, with a cargo delivery volume of 693,000 tons, a record high since its establishment. Since June 1st, the reform of freight organization of Hohhot Railway Bureau has been put into trial operation, and achieved some initial results. Not only key enterprises such as Baotou Steel and Yitai feel that it is convenient to deliver goods, but they can even realize the fixed production by transportation, and scattered customers like Inner Mongolia Fufeng Biotechnology Co., Ltd., which have a variety of products and many delivery destinations, have also benefited greatly.

Not long ago, Ye Qinghua, deputy general manager of Shanghai Shanghai Port Logistics Company, called the freight business department in the northern suburb of Shanghai Freight Center for consultation. He has 10 tons of feed to be transported to Aksu, Xinjiang. Can it be handled? According to the past situation, the 10 tons of bulk cargo will be transported to Aksu, more than 5,000 kilometers away, and the railway cannot handle direct transportation. After the implementation of the freight reform, the freight business department in the northern suburbs arranged "station-to-door" transportation for customers according to the acceptance method of scattered white goods. After the customs declaration, the goods were loaded into the station, boarded the "China Railway Express" train, transported to Urumqi North Station in five days, and arrived in Aksu in three days through the "seamless docking" of trucks, which solved the urgent needs of the cargo owners.

In recent days, stations and sections of Xi ‘an Railway Bureau have actively promoted the reform of freight organization. For example, Hanzhong Locomotive Depot can make 100% connection and 100% receipt for customers who put forward transportation needs by telephone or online reservation, so as to fully meet diversified transportation needs.

In the three provinces of Guangdong, Hunan and Qiong, the reform is even stronger. Guangzhou Railway Group has continuously increased logistics services such as receiving, loading and unloading, warehousing, packaging, processing and distribution, and the original simple "station-to-station" transportation has become a "door-to-door" service. At present, the shippers in Guangdong, Hunan and Qiong provinces have begun to enjoy this kind of "after-care" service and "extended" service. They can not only provide door-to-door or door-to-door transportation services at the departure station, but also provide personalized needs such as short-distance delivery after the goods arrive at the station. At the same time, Guangzhou Railway Group has continuously developed and promoted the combined transportation modes of railways, highways, waterways and aviation, and laid a "sea, land and air corridor" to further facilitate shippers.

Clean up and standardize freight charges: a quotation, a bill of lading for verification.

The price problem is the most sensitive and concerned issue for the majority of shippers. The railway freight reform pushed for "one-price" charges. The national railways clean up and standardize freight charges, and strictly implement the national freight rate policy. It is not only simple and convenient, but also easy to calculate, and the transportation cost is more transparent and open.

"This railway freight reform, ‘ Door to door ’ Whole journey ‘ A bite price ’ Service, reducing circulation links, saving time and cost, reducing logistics costs, and benefiting customers. I hope that the future railway freight service will be more convenient and fast. " Li Wenming, Zhejiang Jinhua Tieji Freight Forwarding Co., Ltd., is an old customer of the railway, and is ready to develop into a big customer of the railway after the initial reform.

"Now you can swipe your card when you pay, which saves the time for banks to withdraw cash and reduces the inconvenience of carrying a lot of cash. It would be better if railway freight can be paid online in the future. " Wu Yanxia expressed the expectations of the majority of cargo owners for further deepening the reform of the railway.

Yang Liuqing, director of the freight marketing center of Hohhot Railway Bureau, said: "The reform of freight organization has just started, and it is impossible to do it overnight. In the process of reform, there will definitely be such problems, and we will continue to improve. "

Background analysis:

Why should we reform freight transportation?

The person in charge of the Transportation Bureau of China Railway Corporation said that at present, there are many problems in railway freight service, such as complicated procedures, disconnection between transportation organization and market demand, irregular transportation charges and insufficient transparency in capacity distribution. By deepening the reform, the problems of railway freight service will be fundamentally solved, the pace of railway going to the market will be accelerated, and the railway’s ability to cope with market changes will be enhanced.

However, this is not the whole reason. According to the minutes of the railway freight reform meeting held on May 20th, Sheng Guangzu, general manager of China Railway Corporation, said at the meeting that freight is the main source of railway operating income, and whether freight can better adapt to and occupy the market is related to the overall situation of railway survival and development.

Railway Freight Reform Conference Held by Railway Corporation

He introduced that since the beginning of this year, the railway supply has fallen sharply, and the freight volume has dropped significantly. From January to April, the freight delivery volume of the whole railway decreased by 5.7% year-on-year. While the railway freight volume has decreased, the logistics of the whole society has achieved a great increase.

He said: "In this case, if railway freight is still focused on bulk materials, it will be difficult to gain a foothold in market competition."

Whose cheese will the reform move?

According to Sheng Guangzu’s speech on May 20th, the basic idea of this adjustment is:The container transportation business returned to the Railway Bureau, and the related assets were transferred to the Railway Bureau. The container company no longer engaged in the railway transportation organization and management business, and was responsible for the railway container operation and management; Railway luggage carts, luggage compartments, luggage and parcel trains and bases have returned to the railway bureau, and express companies no longer engage in railway transportation organization and management business and become logistics enterprises that provide full logistics services to the society; Special cargo companies focus on expanding the business of commercial vehicles, large pieces and refrigerated transportation, and encourage railway bureaus to participate more in special cargo management.

The reporter contacted the relevant person of China Railway Container, who said, "This is not something that can be clearly stated in one sentence, and I dare not say it now."

Railway-related people believe that this reform has reduced the authority of China Railway Container, China Railway Express and China Railway Special Goods. Originally, they could determine how many trains to run and where to drive, but now this part of the power is vested in the Railway Bureau, and these companies only manage the business of receiving goods, delivering goods and collecting money.There are great benefits in the transportation organization and management business. Ding Shumiao in Liu Zhijun’s case made his fortune by helping people find wagons.

The source said that in addition to the interests of the moving department, there are also the interests of some people, among which the personal operating space of freight forwarders and wagons is small. It turns out that people who do loading, unloading, handling and delivery at the station will have miscellaneous charges. When wagons are tight, planners in some stations can earn up to 10,000 yuan a day.

Structure diagram of units under China Railway Corporation

1905 movie network news The hilarious animated comedy was released on October 22nd.Singing by Jiang Shen and Hui Lin, members of the SING women’s group.Cultural promotion song "pet ability song"Mv, silly little pets with two girls’ full voice,Let the whole departmentmvcuteLi off the charts has a perfect score in sunshine, but inmvIn the short film, the unshakable friendship between the pet leagues is even more eye-catching.

《Pet alliance"byRenhard·Miroslav KloseAs a director, he used toDirecting, etc. animation. It is reported that,The film will be on11mooneightLanding in the mainland cinema on the 20 th.

Pet League tells the story of Roger, a stray dog, and Bob, an abandoned robot, leading the abandoned pets to defeat Frankstone, who tried to replace humans with robots, and restoring the peace of the future city. In addition to the plot, the Pets’ League has been fouled by the cute fluffy appearance of these little pets, and each character is full of characteristics: Bob’s stupidity, Belle’s arrogance, Ronaldo’s smugness, Walter the pug’s mourning face directly grows on the audience’s jokes, and Tiger the Dutch mouse with a round body and big eyes with Cosmetic Contact Lenses can be said to be "cute" itself.… …At that time, people don’t know what to dopickWhich one?.

　

In the Chinese promotional song "Song of Pet Ability" released this time, the story of the film is gradually unfolding in front of the audience: Roger, a stray dog, is the most famous thief in Luobo, but when he met Bob, an abandoned robot, his "tough guy" persona slowly began to collapse under the friendship offensive of the warm man robot, and the indestructible and inseparable friendship between the two people was also moving. The sentence "We are lifelong friends," It is not only a tear-jerker, but also the best footnote of this "Best Partner Movie of the Year".

In addition to the friendship between Roger and Bob, in the mv, a series of fantastic adventures experienced by members of the Pet League on their way home are also the highlights that have to be mentioned: it is comparable to a large-scale urban car chase, a wild animal trio chasing and intercepting, and a huge steel mouth with flames … … Just looking at it makes people sweat for those cute little pets, and it also makes people more curious and look forward to how they will tide over the difficulties.

It is worth mentioning that,The mv also exposed the "clapping dance"Eggs, this group of cute little pets incarnate as "dance forest" masters and dance happily together. Sophie, the "Dancer", stood on the table and took the lead dance. All the pets twisted and high-fived each other with the music on the dance floor, and Meng Li off the charts was full of joy.Even after hardships and obstacles, these happy little pets still choose to face their sufferings with joy and face the world with laughter. Perhaps, as the lyrics of "Song of Pet Ability" say, in the face of setbacks, as long as good friends join hands and face them bravely and calmly, all difficulties can be overcome one by one.

Movie "Pet alliance"will be in11mooneightLanding in the cinema on the 24 th, laughing at the world with you.

Text | Ruiying

James Bond, the protagonist of the 007 series movies, is the code name of Ian Fleming’s novel. Since 1962, with the efforts of generations of directors, the omnipotent and charming 007 has become a hero image that is deeply rooted in the hearts of the people and has been sought after by thousands of fans all over the world. It has been more than 50 years since "Dr. 007" to "007: No Time to Die", which can be described as an enduring myth in film history.

The repeated performance of stories with the same narrative and the same character pattern did not cause aesthetic fatigue to the audience. On the contrary, its modular storyline and characters have become a model of spy movies. The success of the film lies not only in the thrilling spy war plot and perfect commercial operation, but also in the image positioning and packaging of the core character James Bond.

Bond’s image of perfect agent and perfect man has been deeply rooted in people’s hearts. It is the masculinity and cultural consciousness represented by Bond’s image that spread in the film media and are reproduced and reproduced in the audience’s consumption acceptance. Most of the stories of the 007 series movies will be integrated with personal emotional experiences. This time, No Time to Die is no exception. Its shock lies not in the complicated plot, but in the complex emotional connection. Family and love run through the whole movie.

In the film industry, the opening of the 007 series movies has always been regarded as a classic. A line of white dots moves in parallel on the screen. Subsequently, the dot was enlarged into a gun bore line and aimed at Bond in the picture. Bond pulled out his gun and shot at the camera. The picture trembled, and the color of blood immediately spread all over the screen. From the beginning of "Breaking the Quantum Crisis", the opening picture used CGI live-action transitions to intersperse the key elements and topics of the whole film, and this opening design has continued to become the experimental field of visual arts.

The creativity of the fusion of DNA and weapons in the film "No Time to Die" is not only in line with the important elements of this film, but also full of ingenious ideas. The design of every transition and element is dizzying. The theme song sung by popular musicians sounded in my ears. This time, Billy Alice became the youngest singer to sing the theme song of 007 series, but frankly speaking, this song is not as magnificent and atmospheric as the previous theme songs, but it is also in line with Bond’s mood in this movie.

one

Daniel Craig

Daniel craig is a movie star. He has always focused on his acting career. His open and determined personality makes him the best choice to play modern Bond. As the James Bond of the 21st century, his image in pierce brosnan’s curtain call works comes down in one continuous line, but they are not the same. When casino royale made its debut, he strangled a man in the bathroom. This scene was shot in black and white to show the shadow left in the agent’s heart. This complex heart is the unique personality of Bond played by daniel craig. "007: No Time to Die" will also be his farewell gift. After a two-year delay, can it bring Daniel’s 007 series to a successful conclusion?

Daniel craig’s last film 007 was full of twists and turns. After he finished Ghost Party with a serious foot injury, Daniel, like many other actors, rejected playing a role repeatedly to solidify his career, and Ghost Party was also Bond’s greatest rival. After Ghost Party was destroyed, he once thought Ghost Party was his last Bond film. Because he is not sure whether his body can support him to continue to be competent for this role.

Although Daniel also experienced fatigue and doubt during his playing Bond, fifteen years as the experience of playing Bond’s career can’t help but make people feel sad when they really come to say goodbye. Perhaps the film didn’t become a stunning work if it was evaluated in the film history, but as a farewell work played by Daniel as Bond, people have seen Daniel’s sincere feelings and love for the 007 series. Daniel was not intoxicated with the fame and benefits that the role brought him, but chose to use a work to let him and Bond leave the role on the screen, so he needed to put an end to the story and give every clue in "No Time to Die".

So how to say goodbye to the audience is the ultimate reason for the birth of this film, and it is also the most important problem in this film. This film is Daniel’s most tender and personal farewell to the role of Bond and the audience, and it is also the most thoughtful and sincere interpretation of this series.

From the perspective of Bond’s own mental journey, from the beginning of Bond’s conceit and true feelings in casino royale, to the mission of Breaking the Quantum Crisis with personal revenge belief, the questioning of organization and system in Breaking the Sky, and the righteous brothers and villains in Ghost Party made him have to face his past again. If you look at the movie "Too busy to die" from this angle, it will make you full of emotion.

two

The Glorious Return of aston martin D85

Thanks to director cary fukunaga, the experience of "No Time to Die" is shorter than the actual film length. The film has a lively rhythm, especially in the opening segment full of suspense, and new concepts are introduced at every important turning point. It seems that this film is very good, with an Italian wide-angle lens in sepia tone; There is also Norway, where the cold is coming through the screen, and a stimulating forest chase in the thick fog. The viewing experience is similar to a thriller movie. There are some superb and powerful action scenes in this film, especially a series of classic car chases. Then this is inseparable from the aston martin D85 sports car which has a close relationship with Bond.

Daniel craig made his debut as Bond in casino royale, and aston martin D85 sports car appeared with him. Through this film, the audience will understand how Agent 007 had an indissoluble bond with this sports car at first. The audience once again witnessed the elegant demeanour of Aston Martin D85 sports car in "Awning", especially in the decisive battle of Awning Manor. Now, it has returned to glory in the film "Too Busy to Die". The film started with the plot of the ending of Ghost Party, with Bond and Madeleine driving this famous sports car on the coastal road in Italy as the opening. Start his happy retirement, but how can the good times last? The stronger the happy sunshine, the more obvious the shadow of the two people. Bond’s hard-won future was shattered by the ghost party.

Then an unforgettable chase scene was staged. The chase was initiated by Ghost Party agents, who drove a 1996 Evoluzione, the president of Masalati, a 2007 Lancia THesis, two Jaguar XFs and three triumph motorcycles, one of which was driven by the villain Primo.

Bond drove a D85 sports car through the winding roads in matera, and laid a long string of small mines in the dark compartment under the trunk of the car, which were scattered on the rear roads. When Bond was desperate, he flipped the switch of the central console, and the headlights of the sports car immediately rose out of a pair of mini-guns. He controlled the sports car to rotate 360 degrees and fired wildly. While the enemy was hiding around, he used the exhaust pipe to release a smoke screen to escape.

In order to shoot this set of shots, the film creators used two classic D85 sports cars with the same appearance. In order to shoot a large number of close-ups of Bond and Madeleine when they got in and out of the sports car, the creators used EON’s own car, which had appeared in several previous 007 series films, including "Breaking the Sky" and "Ghost Party". All the special effects shots were completed by eight D85 replicas specially made by Aston Martin team for this shooting.

As Bond’s car, the wonderful performance of Aston Martin D85 in "No Time to Die" dazzled the audience, and its elegant demeanor was definitely a grand visual feast for our audience. Agents who are popular all over the world once again fight side by side with famous sports cars. Director cary fukunaga’s scheduling of this classic sports car also makes the tacit understanding between James Bond and his car almost unparalleled in the film industry.

three

Rami Malek

Today’s commercial films, the role of villains has emerged one after another. In the film, Safin, the villain played by rami malek, tries to create difficulties for Bond. In the end, Safin will understand that his childhood experiences led to his cruel personality in the future, and this behavior was rooted in his heart when he was young. He lost his childlike innocence at an early age, and his distorted personality made it difficult for him to judge right from wrong.

Although the villain in each Bond film has its own aura, compared with the villain’s motivation and complex composition in "Breaking the Sky", the villain in "Too busy to die" can’t form its own unique temperament and charm. He tried to make the character more human so as to resonate with the audience. Obviously, sometimes the audience doesn’t want to resonate with a villain.

Rami malek is trying to shape the villain’s anti-social villain image, which has no love for the world. However, the routine motivation of too much revenge still fails to make this seemingly hidden villain more terrible and profound than the Ghost Party. For a hero with a complicated personality like Bond, it needs a complicated villain to play the opposite role. However, the spiral contrast between the positive and negative aspects on the surface ignores the deepening of the inner drama of the villain, so that the impression left to the audience is only a very bad and strong villain, but that’s all.

This deficiency is exposed in the dialogue game between Safin and Bond. The scene layout design of this scene incorporates Japanese elements, and the two men sit on their knees across the short desktop and have a long talk. The actual conversation content is precisely because the motives created by the villains are so weak that the spiritual game between the pros and cons that could have sunk has become a bit dull. This scene is also director cary fukunaga’s best long line scheduling.

four

New agent 007

This time, the 007 series "No Time to Die" has also injected fresh vitality, that is, Naomi played by Rushner Lynch. This role once again proves that the 007 series movies like strong and capable women. As one of the few women in the MI6 and 00 spy projects, Lynch is well aware of the importance and potential influence of this role. The audience can also see the image and strength of contemporary women from different angles and levels through the female characters in the film.

In the film, Bond resigned from MI6 and returned to Jamaica to enjoy a retired life. At the same time, Nomi, a new 007 agent, entered MI6 to hold an important position, and the intersection with his former colleague Bond began wonderfully.

When Naomi and Bond first met in Jamaica, they were deadlocked because of differences of opinion. Naomi likes to make fun of Bond’s age to make him unhappy, because she has something that Bond doesn’t have: she can receive orthodox new training at a young age, is equipped with novel weapons, and has a close relationship with M. As an upgraded version of Bond, it is still full of challenges for her to reach the level of Bond.

The role of Nomi is strong, wise, witty and brave. Although Nomi and Bond have occasional differences, they combine the two blades to form a strong team. Because they know how to quickly enter the combat state and make full use of their various advantages to complete the task. But when they cooperate with each other, they are very interesting partners, and it seems that they are a couple who are a little disobedient. In the film, Naomi controls the latest equipment and Bond sits behind her. Although this scene is brilliant, it also marks the coming of Naomi’s era to some extent.

five

Contemporary art wonders

At the end of the film, the missile exploded and fell like a meteor, symbolizing Daniel’s new century Bond series, which turned to the last page where he was. Bond can finally unload all the burdens and fatigue, making the code 007 more meaningful because of James Bond.

The 007 series movies have been expanding their influence for decades, and each film is related to its specific social and historical environment. There are many ways of film construction based on narratology, feminism, Orientalism, semiotics and other theories. It embodies the narrative style aimed at audience acceptance, the world view centered on male perspective and the cultural communication centered on western cultural value system.

It is not difficult to find that it has certain narrative modes, namely, the establishment of a body narrative mode of "civilization" and "barbarism", the heroic narrative mode of "meeting the enemy" repeatedly but always ending in "victory" and the role gender narrative of "beauty" and "hero" collocation. These patterns are constantly adjusted in the application, which does not make the audience feel bored. On the contrary, these repetitive and innovative routines make the audience excited by familiarity. This is one of the reasons why the 007 series movies can still be invincible in thriller, action, family and spy movies, even though they constantly imitate themselves and bear certain ideological shortcomings.

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