Ice and snow, national tide, art, sports … The consumption of cultural tourism is strong and rising, full of vitality and popularity.
CCTV News:During the Spring Festival this year, the tourism market in Harbin, Heilongjiang Province continued to be hot, and the number of tourists in major scenic spots reached a record high. According to the data provided by Harbin Municipal Bureau of Culture, Radio, Film and Tourism, from February 10 to 14, the city received a total of 6.298 million tourists, an increase of 82.9%.
Many scenic spots, such as Harbin Ice and Snow World, Sun Island Snow Expo, Harbin Sophia Square, etc., have launched various Spring Festival celebrations to let tourists enjoy the enthusiasm of Harbin.
The popularity of ice and snow tourism has also driven the consumption growth of local catering, accommodation and other related industries. According to the survey data of some key industries by Harbin Municipal Bureau of Commerce, from February 10 to 13, the turnover of accommodation industry in Harbin increased by 22.90% compared with the same period of last year, and the turnover of catering industry enterprises increased by 51.55% compared with the same period of last year.
Shenyang, Liaoning: the cultural tourism market is popular and the consumption power of the business circle is strong.
Five days before the Spring Festival holiday, the cumulative number of domestic tourists received by Shenyang, Liaoning Province increased by over 128% year-on-year, and the domestic tourism revenue increased by over 257% year-on-year. Let’s go to Fangcheng Scenic Area in Shenhe District, Shenyang to see the fiery scene of cultural tourism consumption.
In Fangcheng Scenic Area, the pedestrian street in Zhongjie is crowded, and people walk between simplicity and fashion, feeling happy and peaceful China Year. Many national brands have attracted everyone’s attention. The ice cream sold in this cold drink shop is a municipal intangible cultural heritage of Shenyang, and many tourists come here. Take tourists’ favorite cream flavor as an example, the sales volume has increased more than 10 times recently.
This small shop, which sells hand gifts, creatively integrates different specialties of 14 cities in Liaoning, and is deeply welcomed and loved by tourists.
In the Toutiao Hutong in Zhongjie, there are also operators wearing northeast flower jackets selling special snacks.
At the same time, Shenyang time-honored brands such as Eight Kings Temple and Laolongkou also actively linked with the hotel industry, moved products with Shenyang characteristics into hotels and restaurants, designed and launched hand-holding gifts with distinctive local characteristics, and jointly created new consumption scenes.
Dunhuang, Gansu: The tourism market continues to heat up during the Spring Festival.
During the Spring Festival, Dunhuang, Gansu Province ushered in the first peak of passenger flow in 2024, and the tourism market continued to heat up. On February 14th, six scenic spots in Dunhuang received a total of 25,340 tourists.
In Dunhuang Mogao Grottoes Scenic Area, colorful cave murals, mysterious Buddhist stories, clever flying in Dunhuang and amazing art treasures have attracted a large number of Chinese and foreign tourists. In the Yueya Spring Scenic Area of Mingsha Mountain, tourists enjoy climbing mountains, riding camels and taking photos with great interest, enjoying the desert scenery and celebrating the Spring Festival holiday.
Enjoy the beautiful scenery during the day and watch the performance at night. In Dunhuang, tourists started the "white+black" play mode. During the Spring Festival, the cave-style immersive experience drama "Music in Dunhuang" opened a different cultural journey for tourists. Museums, bookstores, research activities, etc. have also attracted many tourists to punch in, feel the desert customs, and learn more about Silk Road culture and celebrate the Spring Festival.
Jingdezhen, Jiangxi: Cultural and creative market attracts tourists and stimulates new vitality of Spring Festival consumption.
In Jingdezhen, the porcelain capital of China, during the Spring Festival, ceramic products attracted many tourists at the local creative market, which also effectively activated the consumer market of cultural tourism in the New Year.
During the Spring Festival holiday, the Taoxichuan cultural market in Jingdezhen, Jiangxi Province was crowded with people, and tourists were carefully selecting all kinds of exquisite ceramic artworks.
In order to make the ceramic industry here glow with new vitality, the local people thought of establishing a creative market, which was invested by the government and opened in traditional porcelain factories such as Taoxichuan. During the Spring Festival, the number of creative markets has grown from one in the past to five. While the offline market is booming, the online ceramic live broadcast industry has also developed rapidly. Every night, more than 200 young makers live broadcast their goods in the creative market.
Nanchang, Jiangxi Province: Burning calories during holidays and having fun during the Spring Festival.
This Spring Festival, in Nanchang, Jiangxi, many stadiums are "closed", and many citizens choose to go to the gym to burn calories and take advantage of the holidays to "charge" their physical activities.
In the Leigong ‘ao Cultural and Sports Industrial Park in Nanchang Economic Development Zone, every field of the indoor basketball hall is full.
With the development of racing culture, indoor go-karting has become a trendy competitive event, and many young people come to experience a realistic version of "speed and passion" during the Spring Festival holiday.
During the Spring Festival holiday, the equestrian club is also very lively. Equestrian enthusiasts of all ages gathered here. Everyone put on professional equipment, got on horseback and experienced the joy of "galloping on horseback" under the guidance of the coach.