Maserati’s premium ability is super strong？ Thanks to the ＂little old man＂
[car home Cheku Culture] If I told you that Maserati has a strong premium ability, which is what we often call a "wealth management product", you would definitely think that I was ill. But this time it’s serious, Maserati’s premium ability is really hard! However, it is not a Maserati model, but a Trident Logo placed on a "little old man", and its value has doubled at once …
Recently, the fashion toy brand FINDING UNICORN’s hot IP FARMER BOB and Maserati jointly launched a racing series of blind boxes. The blind box of the cross-border joint name of the two brands is divided into six basic models and two hidden models. The basic models are racing enthusiasts, super-running collectors, legendary drivers, racing flag sprints, future pioneers and ranking starters. The small hidden model is called the championship and the big hidden model is the decisive game. Before we get to the point, let’s get to know FARMER BOB and its designer briefly.
JO YOUNG WOON, the designer of FARMER BOB, came from South Korea and graduated from Japan with a major in plastic arts and design. In 2013, she officially created the image of BOB. In 2016 and 2017, JO YOUNG WOON made her mark in TokyoDesign Festa. BOB, the protagonist in his works, is a farmer, but BOB’s modeling and accessories are not like traditional farmers, and everything is created at will according to the designer’s personal preference. BOB’s name comes from the designer’s favorite painter Bob Ross and reggae musician Bob Marley. Under the hungry marketing operation of looking for unicorns, after the development of four generations of blind boxes and many limited-edition dolls with different proportions, the FARMER BOB series has now rapidly grown into a wealth management IP…… …
> > FARMER BOB’s designer JO YOUNG WOON < <
FARMER BOB has always been famous for its simple design, and it is produced by the most primitive resin laminating method. Racing enthusiast BOB is the simplest one in this series. BOB’s signature beard is gray, with a white T-shirt with Maserati Trident Logo, and blue shorts with a pair of brown shoes on a white background. The design of racing enthusiasts is too simple, and even BOB doesn’t have any accessories in his hand. I believe that as a collector of BOB, he doesn’t want to draw this one. The design concept of racing enthusiasts is "extraordinary enthusiasm, with talent and persistence, can always achieve the beginning of a legend".
The design elements of the first ranked BOB are relatively rich. BOB with dark brown beard is dressed in a dark red shirt with blue and white stripes and shorts of the same color, with pure black shoes. This model is also equipped with a bear holding the No.1 honor card, and BOB has a medal accessory in his hand. BOB’s clothing color matching with the classic Maserati racing car painting is just right, and the rich accessories are believed to make BOB fans love it. In the poster, the Maserati Tipo 151/3 racing car in 1951 appeared beside racing enthusiasts.
> > 1951 Maserati Tipo 151/3 racing car < <
The race flag sprints BOB’s clothing color matching follows the blue and white painting of Maserati’s classic racing car, with a bear with the same clothing color matching and holding a black and white checkered flag. In the poster, the racing flag sprinter BOB stood next to a Maserati 300S car from 1956 to 1958. In the official video, the ranking starter BOB and the racing flag sprinter BOB drove their respective Tipo 151/3 and 300S cars for a straight-line acceleration race, and finally they didn’t see who crossed the line first …
> > 1960 Maserati300SRacing < <
Personally, the legendary driver BOB is a very unique one in this series. As the only BOB wearing a racing helmet in this series, the legendary driver perfectly restored the appearance of a racing driver in the 1960s. The clothing also uses Maserati’s classic blue and white color scheme, and besides Maserati Logo, there is also the number 5 on the coat. Behind the legendary driver BOB on the poster is a 1960 Maserati Tipo 61 racing car. Although the legendary driver doesn’t have any accessories, the unique dress can still add a lot of color to it.
> > 1960 Maserati Tipo 61 racing car < <
BOB, a super-running collector, is also a unique one in this series. His beard is different from other models. This beard has been used on several large dolls with extraordinary premium ability, such as King BOB, Gentleman and Poseidon. A dark blue suit with a gray tie is full of advanced feeling, and the button details of the Italian flag color scheme are full. The super-running collector BOB in the poster is not MC12 or MC20, but Levante, which seems to be a bit of a jump, but imagine the cross-border cooperation between the two brands, and it is logical for Maserati to push a wave of its own SUV.
BOB, the pioneer of the future, has the same clothes as BOB, who ranks first, but adopts a more sporty red and black color scheme. Different from the conventional details of BOB’s hand, the future pioneer BOB’s left hand is not hanging down and open (both hands are open for players to stuff props into their hands), but holding a Maserati wheel. Paired with the future pioneer BOB is Maserati’s Ghibli.
Finally, let’s take a look at the two hidden models of this joint racing series. Blind box hidden models usually adopt bolder designs, but the big hidden model (decisive game) and the small hidden model (championship) of Maserati racing series have not brought more surprises to players. Both hidden BOB’s chests have huge Maserati Logo, and the Italian flag tricolor and Maserati’s classic blue clothing color scheme are differentiated. If the biggest difference from the six regular models is the bear sitting in the championship trophy.
As the first joint work of Maserati and FARMER BOB, the size of the racing series BOB is 200%, the single price is 999 yuan, the whole box price is 5994 yuan (there are six models, and there is a certain chance to get hidden money). The joint racing series blind box is limited to 3,000 sets worldwide, 2,500 sets are sold in the flagship store of Looking for Unicorn Tmall, 20 sets are reserved by artists and 480 sets are reserved for other activities. In the racing series BOB, there are 151 big hides and 301 small hides.
More exciting videos are all on the car home video platform.
Previously, the pre-sale time of the whole box of 1,500 sets (six models) was 20:00, and each ID was limited to one set. However, when many BOB fans clicked into the snap-up page, it showed that the goods were sold out. In the next two days, the official flagship store will sell 3,000 separate models (a total of 1,000 sets) at 20:00, and each ID will be limited to two. It was also sold out in seconds for two consecutive days. After that, players denounced scalpers on major social and tide-playing platforms, and some players uploaded screenshots of their own snapping. Fast players entered the snapping page at 20:00:07, but failed to grab it. However, no matter how fast the hand is, it can’t compete with the "high technology" of the ox.
> > FARMER BOB’s first generation boyfriend series < <
Before the snap-up activity began, some players broke out. The whole set of snap-up quotation given by scalpers in the group was 70,000 yuan (the whole set of ontology was 5,994 yuan to be paid separately), which was enough to show that it was difficult for ordinary players to own it by hand. After the snap-up, just like the previous snap-up of limited edition FARMER BOB, the price of this Maserati co-branded FARMER BOB on a fish and a well-known tide-playing platform soared. The price of six regular models ranges from 5800 to 16000 yuan, the small hidden model ranges from 28000 to 37000 yuan, and the large hidden model ranges from 38000 to 50000 yuan.
Originally, a long-awaited snap-up activity for players was made by scalpers, and some players laughed at themselves. "Do I have to buy a Maserati to deserve BOB?" The reason why FARMER BOB quickly became the top IP in the tide-playing world has a lot to do with the hungry marketing of finding unicorns. Also because of the soaring price of this "little old man", many players who love it have chosen to retire.
> > FARMER BOB third generation color series < <
Maserati may never have thought that its Trident could have such a strong premium ability. It is not acceptable for ordinary people to buy a trendy game for thousands or even tens of thousands of yuan. Fortunately, the Maserati you can buy will not increase in price. The three Ghibli models on sale are equipped with 2.0T and 3.0T engines, and the price of new cars is 772,800 to 1,009,800 yuan. Car home’s used car platform offers honest cars at 655,000 to 828,000 yuan. The first year, the second year, and the third year are 85.46%, 73.89% and 62.32% respectively.
Let’s take a look at Maserati Levante. There are five models on sale, which are also equipped with 330 HP and 350 HP 2.0T and 3.0T V6 engines. In addition, the Levante Trofeo model is equipped with a 3.8T V8 engine with 581 horsepower, and of course the price is 1,915,800 yuan. The other four models are priced at 841,800 to 1,079,800 yuan. Because there are few sources of the 2022 Levante in car home used car platform, the 2021 model has more reference, and the price of "Honesty Car" is 729,900 to 1.06 million yuan. The rate of preservation in the first year was 81.4%, in the second year was 74.65%, and in the third year was 67.91%.
Conclusion:
The joint work of Maserati and FARMER BOB is not that Maserati has achieved FARMER BOB, but that Maserati has hitched a ride with FARMER BOB. Regardless of the sales volume of Maserati, this Italian car brand is extremely bold and avant-garde in the domestic cross-border field. Before, it was implanted in "Peace Elite", and this time it was strongly combined with Chaowan IP, which is believed to have contributed to Maserati’s influence in the Z generation. With excellent design and hungry marketing, FARMER BOB quickly seized the throne of "absolute wealth management products" for a long time. Looking for unicorn brand is also trying to promote several other tepid IPS by this marketing method, which has achieved initial results from the current market feedback. On the other hand, consumers have long scoffed at hunger marketing, and the same marketing method may have completely different effects in different fields. Finally, warm advice to everyone, no business, is the biggest harm to cattle. (Image from the network text car home Li Xiaopeng)