CCTV News:The plot is always so similar. When people temporarily forget the barbaric growth, a sensational social news brings the rental platform under the chain home to the public’s attention.
On October 16th, a netizen named "My free neighbor is a fugitive" posted in Weibo that on October 13th, there was an incident of chopping people with a knife in a free shared rental house. Afterwards, there was blood all over the floor and walls of the rented house, and the smell of blood lingered, making other tenants unable to live, but they freely failed to give other tenants a reasonable explanation.
The authenticity and specific details of the incident have not yet been determined, but from the "deadly formaldehyde room" to the "horror camera", it claims to have the freedom of "artisan spirit" and has fallen into a number of negative public opinion whirlpools in recent months.
The tenant hacked people in the room. Manager: "What has affected you?"
On October 16, 2018, Weibo netizen "My free neighbor is a fugitive" posted that a fugitive with a criminal record had been living in his free room in Haidian, Beijing for half a year, and he hacked someone with a knife in his shared room last Saturday. After the incident, the room was covered with blood, but freely did not give other users a reasonable explanation.
Party Weibo (screenshot)
At the same time, there was a video posted on the Internet, in which there was a pool of blood on the floor of the room, bloody footprints spread all over the room, and white chairs and walls were splashed with stars. ……
In a recording widely circulated on the Internet, the manager’s complaint about the tenant’s anger seems quite indifferent: "I’ll have someone buy you some incense and make some fragrance in the house." In order to show his "sincerity" in handling this matter, the manager also asked the tenant what flavor of air freshener he liked.
In the subsequent dispute, the manager confidently asked the tenant, "What happened to you (in the house)?"
The authenticity of the recording can not be tested for the time being, and there is no public denial in terms of freedom.
After the public opinion fermented, the free customer service responded in Weibo that the matter was an emotional dispute between Ms. Zhang, a free tenant, and two men. The injured person was her ex-boyfriend and the injured person was her current boyfriend. Ms. Zhang is a free tenant, and neither the injured person nor the victim is a free tenant. He also said: the poster made a rumor that Ms. Zhang, the tenant, was a fugitive, which seriously infringed on the reputation of the company and Ms. Zhang, and freely reserved the right to pursue the legal responsibility of the rumor maker.
The reporter of "Legal Evening News" contacted the tenant. According to him, after the incident, due to the heavy smell of blood in the room, the poster contacted the free staff, hoping to change the similar room in the same area freely, but was rejected. If you want to "dry the blood", the tenant can go back to live that night. After the tenant refused, he freely said that he could stay in a hotel below 300 yuan for one day, and the company would reimburse him, and then he would live in the rented house after the matter was settled. "
According to the owner, the tenant was taken to see the house after the incident, and only the poster failed to change the rent successfully, or the price was slightly different from the incident room because of the size and location of the room.
At present, the incident continues to ferment, and there is no updated explanation from the free side, and no other actions have been seen in public relations.
"Privacy and life are the same."
Free official website (screenshot)
On the official website, a rental platform owned by Chain Home, there are a row of rooms to be rented: Mo Landi-colored walls and bedding, simple and neat iron or wooden furniture, and the sun shines through bright windows. This is a tenant’s ideal good residence, which meets the various needs of young people for a warm, decent, safe and orderly life.
At the beginning of its birth in 2011, it was free to provide an ideal home for young people struggling in big cities, and chain home executives also advertised the "ingenuity" of the company many times in interviews.
However, the word "ingenuity" was particularly ironic after a self-media article titled "Alibaba P7 employee died of leukemia and rented a free formaldehyde room before his death" was screened in September this year.
Ali, a 37-year-old employee, died of leukemia in less than two months after staying in a free room with excessive formaldehyde. Since then, the Beijing News reporter visited a number of freely rented houses and found that some houses suspected that formaldehyde exceeded the standard. According to the national standard, the indoor formaldehyde standard is 0.1 mg/m3, but the reporter found that the data was as high as 1.018 mg/m3 in a living room, which exceeded the standard by 10 times. Excessive formaldehyde has caused many tenants to have headaches, dry and itchy throats.
This is not the first time that formaldehyde in the room has exceeded the standard. However, in the first-tier cities where land is scarce and it is not easy to live in a big place, mature and high-quality housing is quite scarce, and the urgent need for a place to live makes people reduce their consideration of living safety to the second place. It’s just that it’s hard for a rental platform that prides itself on "artisan spirit" to make use of consumers’ eagerness to fish in troubled waters, lower the requirements for housing quality and earn "ambiguous money".
Some netizens said that they are a "green radish" who lives in a free room and sucks formaldehyde for free. Behind this black humor is the helplessness and protest of tenants.
In the face of surging public opinion, I freely apologized first, then promised that the newly collected houses would be vacant for 30 days, and then rented out after passing the formaldehyde test. In addition, I also took remedial measures such as returning the rent and measuring formaldehyde for free, which was an account for the tenants.
For an enterprise that has exposed multiple problems in risk control, management and compliance, "calm" has become a luxury.
The "pinhole camera incident" will be freely pushed to the forefront of public opinion.
The camera found by the party Chen Cheng (pseudonym) at home (Source: Network)
The client Chen Cheng (pseudonym) said that on the evening of September 11th, he found a "strange little hole" on the bedside socket, and it was suspected that a pinhole camera was installed. After reporting the case, it was confirmed by the police that there was a sneak shot device hidden behind the socket.
The tenant said that things have been reflected for more than a month, and the company has never given a solution. During this period, only one director stated that this matter has nothing to do with the company.
On October 14, the incident was exposed from the media and quickly fermented. On the 15 th, I finally made a public response freely: I have cooperated with the public security organs to file a case for investigation. It is natural to emphasize that the company has strict process inspection and system control on the decoration and configuration of newly-received and second-rented houses. After the incident, the safety management center of the company will further sort out and investigate the hidden dangers with the quality management, decoration and configuration and lease management departments.
On the morning of 16th, I had an interview with the tenant freely. However, at the end of the interview, the tenant said that he was free to propose another room change for himself, but he would not change rooms until the dust settled.
One after another, the lawsuits that have not yet "settled the dust" consume the reputation that you have been proud of for many years. Some netizens commented with intense emotions: "Living freely, privacy and life are the same." Search Weibo, and you can even see users with the nickname "Free to go out of business today".
Does an apology work or not?
In 2018, Didi apologized to the public twice for the "flight attendant murder case" and "Wenzhou girl murder case", each time being more sincere. In the open letter, Cheng Wei and Liu Qing reflected on their mistakes to the depths of their souls, saying that "the competitive heart overshadowed the initial heart" and "the lack of awe". In the eyes of the public, this did not save Didi’s reputation, more like "crocodile tears."
There are self-media predictions, and a free apology should not be far away.
As a traditional format upgraded by the Internet, it stands out in the rental market where "black intermediaries" are everywhere, focusing on better housing, stricter management, more transparent procedures and more humanized services. It is precisely because of this that young people are willing to pay hundreds or even thousands of dollars to choose it every month.
In recent years, snowballs have been getting bigger and bigger. In June of this year, it freely announced its achievements, saying that it has settled in nine cities across the country and managed 600,000 houses, claiming to be "the largest professional leasing institution in China".
However, there are frequent problems in management. In addition to several vicious incidents sorted out in the article, in the winter of 2017, in the special action of large-scale investigation, large-scale clean-up and large-scale rectification of potential safety hazards in Beijing, the partition room that was free from compliance was demolished, resulting in many households having nowhere to go; Social news about disputes over housekeeping, cleaning and household finance is also frequently seen in newspapers.
Looking at the free negative news, unlike Didi, it is not the business logic that has been criticized, but the procrastination and casual attitude after the incident, which is contrary to the entrepreneurial spirit it has always advocated. From indifference to formaldehyde housekeepers, to inaction in "camera incident" and "hacking incident" … … Free "arrogance" keeps consumers’ "prejudice" escalating.
So, here’s the problem. Where does the "arrogance" come from?
Internet companies provide services with matching information as the core to meet people’s needs of "food, clothing, housing and transportation". At the same time, there is also a huge "information gap" between consumers and enterprises. If you want to buy the convenience and comfort brought by this information, you must endure the "store bullying" of Internet companies.
Therefore, there are complaints on the Internet. In real life, on the flashing screen in the hands of "commuters", it is still dripping to match suitable vehicles for them; Young people who have just graduated still have to go back to the rented "free room" to settle down for a day’s fatigue.
This is a dilemma. As netizens said, "Didi is better than a black car" and "Free is better than ‘ Black intermediary ’ Good. "
In this dilemma, freely, Didi began to "pretend to sleep". They seem to forget that behind the massive information they have obtained are ordinary users; The market on which the pursuit of profits depends is also made up of ordinary users. They seem to forget that technology and algorithms can certainly create a more convenient life, but if consumers are regarded as dirt, it will only be a matter of time before word of mouth collapses and reputation goes bankrupt.
Marx once said: "Capital comes into the world from head to toe, and every pore is dripping with blood and dirty things". To clean the pores for the capitalists, it is far from enough to rely solely on their consciousness and conscience. In the past six months, Internet companies have intensified their rectification efforts, Didi has been interviewed and freely interviewed, and the "teeth" of supervision have become sharper and sharper.
Life is more than a room. The beautiful declaration of freedom is still hanging in official website, but they have no further explanation or public relations behavior in view of the fog of the "chopping people" incident.
Will the future be good?
"I don’t know in the future, 2013 is better. At that time, their services were not bad. " In an interview with a reporter, someone said so.
That year, Tencent invested 15 million yuan to take a taxi, and the iphone version of the APP was officially launched. That year, we came into contact with a brand-new concept — — "The Internet creates a better life for people".
