The market changes quickly. What makes Synbiotics Kebeisi goat milk powder highly praised？
Source: Key City Network
The replacement of Bao Da Hot Mom has gradually become the main body of maternal and infant consumers after 90 and 95, and young people pay more attention to the baby’s nutrition and health and balanced diet. Therefore, diversified and personalized milk powder products have become the daily needs of every novice parent. Looking at the development of milk powder industry for so many years, the development of goat milk powder has been particularly prominent in recent years, and Synbiotics has become the first choice brand for many parents. The new upgrade of Synbiotics can give the baby all-round care!
Innovation is the driving force of brand development.
The data show that the scale of goat milk powder will be around 10 billion in 2020. Why are more and more consumers willing to choose goat milk powder? In the investigation of goat milk powder in 2020 by Milk Powder Think Tank, the advantages of goat milk are one of the main factors for consumers to buy goat milk powder. The advantages of goat milk mainly include two points:
(1) The proportion of α-s1 casein in goat milk is low, which has the characteristics of lower sensitization risk;
(2) Goat milk fat particles are 1/3 smaller than milk, which is easier to digest and absorb.
The baby’s gastrointestinal development is not perfect, especially for the baby with sensitive constitution. Goat milk protein is milder than milk protein. However, among the registered goat milk powder, only 38 models belong to pure goat milk protein, among which Synbiotics Kebeisi goat milk powder belongs to pure goat milk protein, which is 36 times as rare as goat milk protein, giving the delicate baby 100% care.
Heshengyuan kebeisi goat milk powder
However, with more and more goat milk powder, there are many goat milk powders in maternal and infant stores, which makes it more and more difficult for consumers to choose. Innovative nutrition in goat milk powder is particularly important for consumers and stores. In this regard, Synbiotics Kebeisi goat milk powder is also the first to add SN-2 PLUS natural milk fat, which helps to increase the absorption rate of key nutrients to 95% and reduce the baby’s crying time. Besides innovative nutrition, what else do you need?
Brand Upgrade Breakthrough Innovation
With the stricter control of national milk powder related policies, the concentration of milk powder market resources will inevitably continue to increase. Brand effect, channel service and market reputation will definitely become the key to market competition. From the store selection, it can be reflected that the fierce competition in maternal and child stores is no longer a one-way PK of products. Instead, stores can optimize operating profits, improve the sustainability of stores, and win by relying on brands that meet consumers’ subjective needs.
At present, profit-driven stores, with the decline of persuasion, will inevitably lack stamina. Goat milk powder that sets foot on the mainstream battlefield must have the strength to compete with mainstream milk powder, including brand quality, service, innovation and upgrading. I have to say that in recent years, the "young entrant" in the milk powder brand industry, Synbiotics Kebeisi goat milk powder, has continuously precipitated its own advantages and improved the high-end goat milk powder standard in order to further meet the needs of consumers in China and the standards of China.
Synbiotics Kebeisi goat milk powder offline activities
Synbiotics believes that the goat milk powder market has no ceiling and will continue to grow at a high speed, and will attract more and more initial users to choose goat milk powder. In April, at the annual meeting of Jianhe Group’s partners, Ye Ping, business director of milk powder innovation category in China of Jianhe Group BNC, shared: "In fact, making a product can be solved by five forces, product strength, brand strength, channel strength, organization strength and purchasing power." He revealed that Jianhe Group will give full play to brand synergy and the supporting advantages of distributors and partners, adopt global marketing in first-and second-tier cities and adopt differentiated distribution in third-and fourth-tier cities, and set up professional teams to help stores strengthen consumer communication and promote store growth in different dimensions. This also reveals that in the foreseeable future, goat milk powder will become one of the most promising growth engines of enterprises, and will also become a real supplement to channel profits, giving consumers more "innovative" choices.
Behind this "innovation", the essence shows that only the brand that is recognized from the consumer side and can give the product sustainable development vitality and meet the new consumption pattern of "double demand" of consumers and brands is the most urgent first demand in the hearts of shopkeepers.
Channel selection needs to be accurate
From the "supplementary" category to the "mainstream" market, goat milk powder has become one of the sales cores of maternal and child stores. However, in the context of the increasingly fierce battle for milk powder, we have heard a voice: some stores said that they did not know how to choose goat milk powder and could only watch customers lose; Some stores said that the homogenization of goat milk powder is serious, and differentiation has more room for development.
The opening year of 2021 is not easy for the maternal and child market, and the dividend of the newborn population that cannot be ignored has decreased, which has become a mountain on the top of the infant powder market. Facing the complex market, this also prompted the maternal and child stores of goat milk powder to return to the main theme of "selection". How to choose a potential brand of goat milk powder from product strength to brand strength to channel strength? How to optimize the selection of goat milk powder? Research stores found several laws:
(1) big brands. Big brands attach importance to brand building and have strong marketing awareness, and stores push products with half the effort;
(2) Professional team. Professional and capable brands can directly give the most effective one-on-one team training support to the staff of maternal and infant stores;
(3) Formula and design. A good formula is undoubtedly more in line with the needs of consumers in China.
In these respects, Synbiotics, a high-end maternal and child nutrition and health brand under Jianhe Group, is undoubtedly a leading brand. In 2019, Synbiotics innovatively launched pure goat milk protein formula milk powder-Synbiotics Kebeisi goat milk powder, and quickly entered the goat milk powder market with differentiated quality strength, establishing a leading position in the industry. In just one year, it has laid out more than 14,000 stores.
The endorsement of the brand awareness of Synbiotics makes the brand awareness of Synbiotics goat milk powder beyond doubt. At the same time, Synbiotics has been committed to creating brand effect, with live broadcast of goods in online celebrity, Liu Ye, the winner of Sanjin film and television drama, and Rayza, the actress of popular film and television drama, praised Synbiotics Beth goat milk powder, and many stars punched in. Synbiotics Beth goat milk powder, as an international brand of mother and baby, made great efforts to enhance the stickiness of consumers and brands. On weekdays, stores and online platforms carried out effective promotional activities to broaden the audience of the brand, which made people think of Synbiotics when it was mentioned.
In the past April, Synbiotics launched the Super Brand Month of Goat Milk Powder. Through the multi-terminal marketing matrix, from the perspective of maternal and child experts, it created professional education content and integrated resources such as live broadcast with Zhihu, covering more than 2,500 communities in 56 cities across the country. The total exposure of Super Brand Month activities exceeded 550 million. Data show that in the first quarter of 2021, the growth rate of Synbiotics goat milk powder in China reached 96.4%. Synbiotics also said that it will further enhance the market penetration rate of Synbiotics goat milk powder, meet the demand of infant formula milk powder in China, and accelerate the deep cultivation of China market.
Under the division of high-end milk powder in stores, in addition to the brand is a major standard for consumers to buy, the scientific research and innovation of product formula is also the advantage for consumers to choose from several goat milk powders. As the owner of a store said: "In addition to reasonable profits, the core of Synbiotics Kebeisi goat milk powder is that its formula has outstanding selling points, and consumers should look for the formula of Synbiotics Kebeisi goat milk powder."
Nowadays, the competition in the infant formula industry is getting bigger and bigger, so how to stand out from a variety of brands. Innovation, quality and service are indispensable. With the diversification of social environment, products also begin to compete in diversification. Therefore, it is imperative for brands to change their sales channels, broaden the quality concept of goat milk powder and enhance the value of products themselves! Synbiotics can create five protective forces with the ingenuity of Beth goat milk powder, providing nutritional power for every delicate baby. I believe Synbiotics will continue to develop its own advantages in the future and bring good news to consumers!