After Lost in Russia, there are free movies to watch. Who will be the "big winner"? The industry said.

On the evening of March 19th, due to Miao’s direction, the movie "The Big Winner" starring Dapeng and Ada suddenly announced that it would be broadcast on Watermelon Video, Tik Tok, Today’s Headline App and Smart TV at 8 pm the next day for free.

The Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok. The other party said that the free online movie "The Big Winner" was a special measure during the epidemic, hoping to provide more high-quality content for everyone during the epidemic prevention at home and help them spend this special period safely and fully. However, some box office analysts believe that "The Big Winner" is actually more suitable to go online at this time, and the content card itself is relatively heavy and suitable for playing on the Internet. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. "

 

In fact, "The Big Winner" is not the first movie to be broadcast on the online platform. On January 24th this year, Watermelon Video, Tik Tok and Today’s Headline reached a cooperation with Joy Media, announcing the free premiere of the Spring Festival movie Lost in Russia on New Year’s Day. On January 31st, the film "Flying Dragon Crossing the River", which was originally scheduled to be released nationwide on February 14th, was also announced to be broadcast on iQiyi and Tencent video online on February 1st. For the bold attempt of "over and over again" that cinema films have recently started to play online, can the broadcasting platform and films win the audience? The Beijing News reporter interviewed watermelon video, cinema managers, film market experts and other industry insiders to answer questions for the audience.

 

[Platform thinking]

Please the audience, harvest the flow and break the pattern.

 

In 2020, as the Spring Festival approaches, affected by the epidemic, all seven films in the Spring Festival archives were withdrawn, while Lost in Russia, directed by Xú Zhēng, found another way. On the first day of New Year’s Day, the headlines were broadcast on four platforms (Tik Tok, Today Headline, Watermelon Video and Tik Tok Volcano Edition) for free. This move attracted a lot of applause from the audience, which, to some extent, filled the embarrassment that the audience had no new films to watch during the Spring Festival. Lost in Russia’s data on the four platforms of the headline system and the fresh time of smart TV are gratifying, with a total broadcast volume of over 600 million in three days. > > > The total broadcast volume in Lost in Russia in three days exceeded 600 million, with 180 million viewers.

It can be said that through this platform broadcast, Lost in Russia’s film producers not only got 630 million yuan of online broadcast rights purchase fee, but also pleased a large number of viewers through the form of free play online. Through this cooperation, the headline broadcast platform directly made the downloads of its Tik Tok, watermelon video and other apps soar. Both sides are happy.

 

In the view of Mr. Zhang, a senior marketing expert in the industry, the selection of Lost in Russia for the headline broadcasting platform was a brilliant decision made after careful reference to the user’s portrait. "As a Spring Festival file, Lost in Russia is an excellent choice for the main crowd of all platforms under the headline system, and the huge installed registration volume brought by this film for all platforms under the department may take a long time to complete. It can also be said that the headlines are that these platforms have successfully broken the circle with free movies. They have done things that Youaiteng has not been able to do, and have narrowed the distance with Youaiteng in the competition of long video content. "

 

Subsequently, "Flying Dragon Crossing the River" was put on file until February 1st, and it was watched on two video platforms, Iqiyi and Tencent Video. Both sides used the form of "guaranteed bottom+split account". The charging standard of the two platforms is that non-members need to spend 12 yuan to watch, while VIP members need 6 yuan. Only at 12 o’clock on February 3, Tencent video showed that the film had been played 61.046 million times.

 

Now, The Big Winner, which was originally scheduled to be shown in the cinema, abandoned the traditional cinema, and also chose the headline broadcasting platform to play it for free, becoming the third film to be played online during the epidemic. Although the platform is temporarily unable to provide data such as broadcast volume, Mr. Zhang said, "The head video website has recently laid out high-profile movies on demand, and it has also made the film side see the possibility of realizing cash outside the cinema."

 

However, the Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok, and the other person’s answer was quite "public relations", saying that the free online movie "The Big Winner" was only a special measure during the epidemic. "I hope to provide you with more high-quality content during the epidemic prevention at home and help you spend this special period safely and fully."

[Piece abacus]
In an extraordinary period, survival is the first, and it is safe to fall into the bag.

 

The movies played by the two cinemas on the online platform are not satisfactory in word of mouth. Is it true that, as some netizens and viewers have said, the filmmakers are eager to play online and have no confidence in the quality of the movies? Then, is it because of this reason that the third film "The Big Winner" was selected for online broadcast? The Beijing News reporter contacted the producer of the film, Magic Iron Entertainment, and the other party did not reply for the time being before the deadline.

 

大鹏在3月19日发的微博。

而《大赢家》的主演大鹏表示自己甚至都不知道影片要上线,还是通过朋友才得知此事,同时他也表示,这次他只是主演,上线是其他方面决定的,这个过程他没参与,所以不太想发表观点。

 

保利影城天安门店的影院经理李旭认为,院线电影线上播放有开始就会有人效仿,“不过如果质量好,且有信心的作品,目前还不会放到线上平台。”电影市场专家蒋勇也认同这种观点,“担心影院竞争激烈的估计宁可选择线上发布”。

 

营销专家张先生表示,《囧妈》和《肥龙过江》以及《大赢家》的这波操作,对影片片方来说,无疑也是给原本的院线电影开辟了一条保本的逃生通道。“疫情期间,电影院关闭、新片无法上映,而片方又急于拿钱回款去经营去开发新项目,那还不如向第一个吃螃蟹的《囧妈》学习,将影片直接卖给视频播放平台,起码可以稳稳拿到收益,毕竟落袋为安。当然,这样做也难免会给一些质量低下的烂片提供可乘之机。”

 

[Audience Angle]

A good thing, just watch movies, not word of mouth.

 

After Lost in Russia, the first person to eat crabs, went online for free, the score of Douban is only 6.0, which just passed. The high score at the beginning of the broadcast also shows that many viewers still gave a "good impression" score. However, the movie "Flying Dragon Crossing the River", which followed in Lost in Russia’s footsteps, received a score of only 4.7 at present, which also shows the audience’s disappointment with this old-fashioned "third-rate Hong Kong film". After the "Big Winner" was launched at 8 pm on March 20, as of March 21, the Douban score was temporarily 6.8 points.

"The Big Winner is actually more suitable to go online at this time. The content card itself is relatively heavy and suitable for playing on the Internet. After the epidemic, it is difficult to highlight the tight encirclement of heavy film backlog, and it is a better opportunity to release it now. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. " Xu, a box office analyst, believes that the upcoming opening of the cinema is estimated to be at the end of April and early May, and it is mainly based on classic excellent domestic films and foreign films that have been released, mainly to test the water, stimulate the box office and help the cinema start the transition. I haven’t heard the voice of the new film yet, but I believe there will be a new film attempt in early May. >>>Harry Potter and the Sorcerer’s Stone’s 4K restored 3D version will be replayed in the Mainland.

 

In Mr. Zhang’s view, it is indeed a good thing for the audience to watch movies at home for free or at a price far lower than the movie ticket without buying movie tickets. "So whether the film critics have different opinions on the quality of the film, or whether the broadcasters and filmmakers in the industry have mutual gains and losses in this operation, we have to say that the beneficiaries this time are our audience. After all, the audience has another new way to watch the new film."

 

[cinema view]

After the epidemic, the audience returned.

 

The Beijing News reporter contacted the person in charge of a cinema line about "The Big Winner" abandoning the traditional cinema line and switching to the online broadcasting platform. The other party said that because of the epidemic, the online platform is the main consumption position of the audience, and the cinema line does not have much right to speak, but after the epidemic, I believe the audience will still return to the cinema.

 

"I have always been optimistic about this new mode of watching movies (online broadcast). After all, it is a special practice under special circumstances. It is difficult to become the norm in the future, and the cinema still has a fixed advantage." Tang Le, director of film arrangement at the headquarters of Huayi Brothers Cinema Management Company, mentioned that the war between cinemas and networks in Hollywood has a long history. According to the traditional Hollywood movie distribution rules, a movie is first shown in the cinema for a period, and then the related DVDs will be put on the market for sale to earn the second round of income. Finally, it will be gradually broadcast on the Internet. From the cinema to the online, this window period is generally 90 days. That is to say, it takes 90 days for the audience to pay for or watch movies shown in the cinema online for free. Sony Corporation of Hollywood shortened the window period of movies like Bloodshot released on March 13th to 11 days, and The Big Winner and The Flying Dragon Crossing the River even skipped the cinema to order directly. Such a short window period, Tang Le said, is hardly normal: "First of all, the situation is special during the epidemic, after all, new movies still want to be shown on the big screen. For example, commercial blockbusters like The Wandering Earth, after all, it is difficult for the video broadcast platform to meet the visual effects, and it is difficult to have a clear definition in addition to the accounting and revenue performance mode of network broadcast. It can be seen that at present, it is small pieces rather than the mainstream that choose such online on-demand methods, so it is unrealistic to conduct online on-demand on a large scale. After all, cinema revenue is the big head. "

Industry outlook

The reopening of the cinema is just around the corner, and all parties are eager to try

Most people in the industry hold a negative attitude towards whether the cinema movie will become a normal state in the future. Jiang Yong said that it shouldn’t be too long before the opening of the cinema. The "Big Winner" may be in order to catch a late trip, and then there should be less cinema films to choose to play online. "Because with the end of the epidemic, the cinema will resume opening soon. The re-released movies are all eager to try, and the new film is definitely more riveting. "

 

Stills of the film "The Big Winner".

However, for most domestic audiences, a stable cinema viewing habit has been formed, which may be stopped due to the epidemic, but it will not change in the short term. It is more the choice of directors and filmmakers to play online movies for free. And after the "curious early adopter period" of online broadcasting, the advantages and attention will be less and less.

With the opening of cinemas and the return of a number of competitive classic old films and new films, the attraction of online broadcasting will become less and less. In addition to these small pieces of water testing, we have not yet seen a complete and batch cooperation model. In the view of Xu, a box office analyst, "I think the window period is still a convention in the industry, so it is unlikely that the new film will be played online in the short term. But free online is a welfare for the audience. "

 

In the view of box office analyst Luo Tianwen, many films rarely break the cinema window at this special time node, which is more like a temporary stop-loss behavior. Of course, the background of this decision is the global COVID-19 epidemic, and many cinemas have been forced to close down. Although (online video on demand) can make some profits in advance, the cinema share is still an important source of income. In addition, the audience may take an early adopter or pastime attitude towards VOD, but at present, going to the cinema to watch movies has become the normal state of people’s life. "Going to the cinema to watch movies has become a living habit. The long-term impact of the epidemic may change people’s lifestyle. They are not just attracted by a certain film and occasionally come to the cinema, but want to feel the charm of the movie in front of the big screen. The audience will not lose their feelings for the cinema because of the special period. However, compared with the’ just-needed’ consumption such as eating, going to the cinema to watch movies is also more dispensable. How to continue the passion for watching movies in the cinema that has been cultivated for many years is indeed a very worthwhile thing to think about. "

Beijing News reporter Teng Chao Zhou Huixiao Li Yan

Editor Huang Jialing proofreads Sissi.

2022 National Cyber Security Publicity Week Auto Data Security Forum was successfully held.

  Cctv news On September 6, 2022, the National Cyber Security Publicity Week Automotive Data Security Forum was successfully held in online mode through the connection between Beijing and Hefei. The forum is guided by the Network Security Coordination Bureau of the Central Network Information Office and the Network Data Administration Bureau, co-sponsored by China Internet Development Foundation and the National Research Center for Industrial Information Security Development, and hosted by Hefei Economic and Information Bureau. The theme is "Smart Line Interconnection, Escort Networked Automobile Industry Safety Development", including leaders’ speeches, keynote speeches, thematic dialogues, launching ceremony and signing ceremony.

  Relevant responsible comrades of the Network Data Administration of the Central Network Information Office, the Network Security Administration of the Ministry of Industry and Information Technology, and the Anhui Provincial Economic and Information Office attended the forum and delivered speeches; Zhou Yanli, member of the 13th Chinese People’s Political Consultative Conference, former vice chairman of China Insurance Regulatory Commission and deputy secretary of the Party Committee, delivered a video speech; Wang Xiujun, Chairman of China Internet Development Foundation, attended the meeting online. Shen Changxiang, academician of China Academy of Engineering, and Hao Zhiqiang, deputy director of the National Industrial Information Security Development Research Center, gave keynote speeches; Responsible comrades of SAIC, Geely, Weilai, Qi Anxin, China Insurance, Unicom Zhiwang and other enterprises delivered keynote speeches; Experts and scholars from China Automobile Center, Transportation and Communication Information Group, China Institute of Electronic Technology Standardization, China Automobile Research Institute, Baidu, Semir Technology and other institutions attended the theme dialogue. Participants jointly launched the "National Networked Automobile Public Safety Testing Activity". The forum held the signing ceremony of the strategic agreement between the National Industrial Information Security Development Research Center and China United Property Insurance Co., Ltd.

  The forum focused on topics such as network security, personal information protection, car networking, and car data security, and invited more than 100 representatives from vehicle manufacturers, parts companies, car networking platform companies, basic telecommunications companies, network security companies, and research institutes to attend the conference. The guests at the meeting actively discussed and had a warm atmosphere. They discussed the safety of automobile data, explored the establishment and improvement of the car networking network and data security system, protected the legitimate rights and interests of individuals and organizations, safeguarded national security and social public interests, promoted the rational and effective use of automobile data according to law, and jointly escorted the high-quality development of the automobile safety industry, so that the broad masses of the people could have a sense of gain, happiness and security in the digital wave.

Seal 06 takes the fifth-generation DM plug-in system and has a cruising range of 2,000 kilometers.


Some time ago, Wang Chuanfu, the head of BYD, personally confirmed the fifth-generation DM super hybrid system. At the same time, our Nice car also wrote about it.The fifth generation DM super hybridandSecond generation blade batteryIn-depth analysis, interested netizens can also walk to watch. In the recent BYD Qin L DM-i, we also found that it will be equipped with the fifth-generation DM plug-in hybrid system. It is estimated that the battery life will exceed 2000 kilometers. In addition, another BYD model, Seal 06 DM-i, also confirmed that it will be equipped with the fifth-generation DM super hybrid technology for the first time.

According to the previous declaration drawing, we can also see that Seal 06 DM-i adopts the latest design concept and is more dynamic as a whole. The opening under the front of the car, with the radiator shape on both sides, is very fashionable and dynamic.

On the side design, Seal 06 DM-i adopts a more slip-back design, with the upper semi-hidden door handle and dynamic rim shape, which effectively enhances the sense of movement on the side of the car. In addition, in terms of body size, Seal 06 DM-i is between Seal DM-i and destroyer 05 DM-i, with the length, width and height of 4830/1875/1495mm respectively and the wheelbase of 2790mm, which is located in mainstream A+ class cars. In terms of wheel hub size, according to the application information, Seal 06 DM-i will be equipped with 16, 17 and 18 different sizes.

Seal 06 DM-i adopts the popular penetrating taillight group at the tail, and also adopts the drop-shaped shape in the shape, which is more biased towards the ocean elements. In addition, there is a diffuser design under the rear enclosure, which also increases the recognition and sense of movement of the rear.

In terms of interior information, there are no more spy photos on the Internet at present, but it is not difficult to guess that we will refer to the interior layout of Seal DM-i, and there will be a small crystal gear shape, a three-position multi-function steering wheel, a suspended rotating central control panel, and an embedded instrument panel on Seal 06DM-I. Overall, it is also more inclined to a young and sporty style.

According to the previous application information of the Ministry of Industry and Information Technology, we also know that Seal 06 DM-i will be equipped with a 1.5L Xiaoyun hybrid engine with model BYD472QC and a fifth-generation DM plug-in hybrid system composed of motors. And in terms of batteries, the second generation of blade batteries may be used. According to the previous analysis of the second generation of blade batteries in our Nice car, we can also know that the second generation of blade batteries has higher integration, larger battery capacity and better space utilization. With the fifth-generation DM super hybrid system, according to the news of "Boatman Brother", the fuel consumption per 100 kilometers of the fifth-generation DM super hybrid system will reach 3L.

N comment: In 2024, with the coming of price war, there is also a technical dispute among major car companies. In addition to BYD’s fifth-generation DM technology, there are also the recent fiery Dongfeng Mach hybrid PHREV, Changan New Blue Whale hybrid, Geely’s new generation Raytheon hybrid and so on. Every family has riveted their strength to do research and development. A mixed war is also inevitable. The rest depends on which one starts and which one has a better price. (Text: Cason;; Figure: Network)

Running hard to "flash" or lack of "accumulation"

  Master Wang found a job as a "flash delivery" takeaway, saying that the site had promised to earn two or three hundred dollars a day. He ran hard for two days and found that he could not reach it at all. The webmaster of the site said that this job still needs some accumulation.

  Master Wang, a native of Hebei, said that he had been in Shenzhen and Shanghai before, and had worked as a takeaway and a little errand boy. Not long ago, he found a job as a delivery clerk in Hangzhou.

  Master Wang: He told me that it’s easy to earn two or three hundred dollars a day, three or four hundred dollars, and I think it’s ok considering the daily settlement, considering that the cost is relatively high because of renting a house and eating.

  Master Wang said that the rent was 1,000 yuan a month, and he wanted to settle down early, so he sent it to Shenhua Station in West Lake, Hangzhou, signed a delivery agreement and paid two fees.

  One is the deposit, rent and anti-theft insurance of electric bicycles, totaling about 1000 yuan, and the other is take-away boxes, ponchos, vests and helmets, totaling 350 yuan.

  Master Wang: As a result, I ran hard, running from 8: 00 in the morning to 8: 00 in the evening. In this way, I earned more than 100 yuan a day, so I won’t talk about the single quantity, because the unit price of the list is high or low.

  Reporter: How many days have you been running now?

  Master Wang: Actually, I didn’t run yesterday. I asked them for a theory yesterday. In fact, I ran for two days, and I earned more than 80 yuan the next day.

  Master Wang calculated that if you earn more than 100 yuan in one day, even the most basic expenses are not enough.

  Master Wang: This electric car (rent) costs 20 yuan a day in 600 yuan, and renting a house costs more than 1,000 yuan a month, and you have to eat every day. More than 100 yuan is equivalent to not making money.

  Master Wang said that he had delivered takeout on other platforms before, and there were more than 200 yuan a day. After two days of express delivery, he felt that the main problem was that the order quantity was too small, not that he didn’t want to run, but that he couldn’t receive the order.

  Master Wang: There are many people, and the site recruits people every day. In the second group of the site, I saw 137 people yesterday, and there must be another group. At the same time, if there are many people in a cake, many people will grab the cake and will definitely get a little less.

  Wei, the stationmaster who showed off the Shenhua Station in West Lake, Hangzhou, said that the main ways to take orders were platform delivery and riders grabbing orders. Before that, there were more than 1,000 people on one site, but now there are only more than 600, so there is no such thing as more people and fewer orders.

  Webmaster Wei, Shenhua Station, West Lake, Hangzhou: It is certainly unrealistic for you to want to make money in any industry just after a day or two of contact. This thing takes time to accumulate. First of all, you are unfamiliar with the journey and how to take orders. If you want to come up, you can compete with the old rider. There is also a peak and a grade. The higher the grade, the more money you will definitely earn.

  Webmaster Wei of Shenhua Station in West Lake, Hangzhou: I delivered takeout food when I was hungry in 2019. On my first day of employment, I ran from 9: 00 am to 11: 00 pm. I ran 20 orders and earned 120 yuan. After I worked for a month, I only ran the afternoon peak and the evening peak, and I also earned 300 yuan a day. Just like this photographer’s big brother, will he be allowed to take pictures on the first day of touching the camera? The camera can’t even hold steady.

  Webmaster Wei said that some orders from other take-away platforms will also be sent to flash. He has also sent other riders’ running orders to Master Wang before. Some riders run more than 20 orders a day, and when they have more, they serve for more than ten hours a day. Master Wang earned more than 100 yuan and ran nine orders that day.

  Therefore, he believes that it is normal for some experienced riders to run two or three hundred or three or four hundred dollars a day.

  Master Wang: The problem is that you can’t get the order. It doesn’t mean that you stayed out for 24 hours and 48 hours, but your order didn’t exist.

  Webmaster Wei: No, you don’t have enough to eat. Can you blame the chef?

  Webmaster Wei said that they had summarized how to improve the level of riders and how to grab tickets, and he also sent these experiences to Master Wang. He feels that Master Wang is relatively unfamiliar now, and this job still needs time to accumulate.

  Webmaster Wei: The advantage of our team is that we were taught when we first joined the company.

  Reporter: You sent him the experience of grabbing orders. Can I take a picture of it?

  Webmaster Wei: That’s confidential, because this thing is all summed up by some old riders in two or three years, and I asked them for it.

  Master Wang said that at present, the site has cancelled his flash rider account, and he hopes to return the money for the car and equipment. Webmaster Wei said that the money for rent, insurance and equipment had been given to other suppliers and could not be refunded.

  Master Wang did not approve and reported the situation to the 12345 hotline. Later, he gave feedback, and the labor department contacted him. He proposed an equipment return plan, and the labor department said that it would coordinate.

  

Quanzhou Xingyue L Zhiqing is offering a discount, with a maximum discount of 0.7 million! Preferential treatment waits for no man.

In [car home Quanzhou Preferential Promotion Channel], we bring you exciting news! At present, the high-profile models are undergoing a round of preferential activities. For consumers in Quanzhou, the maximum discount amount has reached an astonishing 0.7 million yuan, which means that car buyers have the opportunity to enjoy this high-quality model at a lower price. The minimum starting price has been adjusted to 152,700 yuan, which is very attractive. Friends who want to know more details and strive for higher discounts, don’t miss this rare opportunity, just click "Check the car price" in the quotation form and act immediately!

泉州地区星越L智擎正在优惠,最高优惠0.7万!优惠不等人

The exterior design of the car system Xingyue L Zhiqing shows the perfect combination of exquisiteness and strength. Its front face design is unique, and it adopts a large-area straight waterfall air intake grille, which complements the sharp LED headlights and creates a strong visual impact. The overall style is biased towards modern cities, and the lines are smooth and dynamic, giving people a steady and luxurious sensory enjoyment. Whether it is the outline of the front or the waistline of the side, it reflects the meticulous carving of details and the unremitting pursuit of aesthetics in the Zhiqing series.

泉州地区星越L智擎正在优惠,最高优惠0.7万!优惠不等人

The body lines of Xingyue L Zhiqing are smooth and elegant, with the length, width and height of 4795mm * 1895mm * 1689mm respectively, and the wheelbase is 2845mm, which ensures spacious interior space and good driving stability. The front and rear wheel tracks are both 1610mm, which further optimizes the driving balance of the vehicle in design. Tyre size has adopted 235/50 R19 with dynamic rim design, which not only enhances the visual impact of vehicles, but also provides excellent handling and driving performance for drivers.

泉州地区星越L智擎正在优惠,最高优惠0.7万!优惠不等人

The interior design of Xingyue L Zhiqing is unique, creating a luxurious and comfortable driving space. Exquisite leather steering wheel provides a good grip, supports manual up and down+front and rear adjustment, and is convenient for drivers to adjust according to their needs. The 12.3-inch central control screen stands in the center, integrates multimedia system, navigation, telephone and other functions, and supports voice recognition control, which is convenient and intelligent to operate.

In terms of seats, Xingyue L Zhiqing is made of imitation leather, which brings comfortable touch to passengers. The main driver’s seat has front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), which provides all-round comfortable support. The front seats are also equipped with heating and ventilation functions, so that drivers can stay comfortable in different weather conditions. The driver’s seat also has the memory function of the electric seat, so that the driving habits can be personalized.

The second row of seats also pays attention to comfort and supports backrest adjustment, while the rear seats support proportional reclining, which is convenient for loading large items. The overall interior design gives consideration to practicality and beauty, and the details everywhere reflect the pursuit of quality life by Xingyue L Zhiqing.

泉州地区星越L智擎正在优惠,最高优惠0.7万!优惠不等人

The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, providing a steady power output for the vehicle. The maximum torque of this engine is 255 Nm, which shows excellent torque performance. The matched 3-speed DHT transmission further optimizes power transmission and fuel efficiency, and ensures ride comfort and fuel economy during driving.

When summing up the reputation of Xingyue L Zhiqing, as the owner of car home said, the design is part of the charm of the car. Although some people have different opinions on the new external grille, the concave grille in the fuel version has obviously won the favor of the majority of car owners, because it has stood the test of time and become a classic symbol. Therefore, while maintaining the classic, Xingyue L Zhiqing is constantly seeking for improvement, which makes people look forward to its future.

Moscow’s terrorist attacks or long-planned Russian vows to "blood out"

As of the 23rd, 143 people have been killed and 11 suspects have been arrested.

A shooting incident occurred in a concert hall in Krasnogorsk, a suburb of Moscow, the Russian capital, on the evening of the 22nd, and Russia identified it as a terrorist attack. As of the 23rd, the incident has caused 143 deaths and 11 suspects have been arrested.

Russian authorities said they would "blood out", but they have not identified the attacker. Russian President Vladimir Putin delivered a televised speech on the 23rd, announcing the 24th as a national mourning day. The international community has expressed condemnation of this incident.

One of the worst terrorist attacks in Russia in more than a decade.

The Russian Federal Security Service said on the evening of 22nd that the attack took place in the concert hall of Rokus City in northwest Moscow, when a band was giving a concert. According to RIA Novosti, the gunmen were unidentified people dressed in camouflage uniforms, and they also threw grenades or incendiary bombs to cause a fire.

According to Russian media reports on the 23rd, the terrorist attacks have killed 143 people. Russian President Vladimir Putin made a televised speech on the terrorist attacks on the 23rd, announcing March 24th as a national mourning day. He promised to provide necessary assistance to the unfortunate families and the injured, and expressed deep and sincere condolences to the families of all the victims.

A survivor said in an interview with the media, "Armed men broke into the concert hall and fired at the crowd for several rounds. A woman suddenly exclaimed, and then screams continued." There was an explosion in the concert hall, and people fled in panic.

A person familiar with the matter said that the Grenade or incendiary bomb thrown by the attacker caused an explosion and fire, and the concert hall, which can accommodate 6,200 spectators, was instantly swallowed up by the fire.

The "Ke Rokus City" Concert Hall is located in the northwest of Moscow, close to the ring road and about 23 kilometers away from the city center. The concert hall belongs to Ke Rokus Group, which specializes in the construction and operation of commercial real estate. It was officially opened on October 25, 2009, and it is a part of the local cultural and recreational facilities complex. There are also Ke Rokus City shopping mall, Ke Rokus exhibition center and various hotels and restaurants nearby.

This is one of the most serious terrorist attacks in Russia in more than a decade. After the terrorist attacks, Russia announced many measures to strengthen security. The security inspection of Moscow airport, railway station, subway station, bus station and other crowd gathering places is obviously stricter than usual. Moscow and other places announced the cancellation of all sports, culture and other large-scale activities.

Russian media announces details of suspect’s confession

According to Putin, a total of 11 suspected terrorists have been arrested, and 4 of them directly carried out terrorist attacks. Putin pointed out that four direct perpetrators of the terrorist attacks tried to escape in the direction of Ukraine. Preliminary information shows that the Ukrainian side has prepared a cross-border "window" for them. The Russian Federal Security Service and other law enforcement agencies are investigating all accomplices who provide transportation for terrorists, plan escape routes, prepare and hide weapons and ammunition.

Today, Simonyan, editor-in-chief of Russian media group, posted an interrogation video on social media on 23rd, showing the details of the confession of the suspect in the terrorist attack in the suburbs of Moscow.

The terrorist suspect Chams-Eddine Fariddun was born in 1998. He confessed in the video that he entered Russia from Turkey on March 4th. A month ago, the recruiter contacted him through social media "telegram" and provided weapons. In addition, the recruiter also sent him the specific coordinates of the terrorist attack and ordered him to shoot indiscriminately. "There is no difference, who will kill who."

Fariddun said, "I shot someone in the concert hall for money." He said that the recruiter promised about 500,000 rubles (about 40,000 yuan). Half of the money has been transferred to his bank card, and the other half promises to transfer it after it is done. But he threw away everything, including the bank card, on the way to escape the chase.

According to Russian written reports today, Fariddun revealed at the end of the trial that the recruiter once promised to pay about 1 million rubles (about 80,000 yuan).

Simonyan also released another interrogation video on the same day. In the video, a Tajik-speaking man, with the help of an interpreter, confessed that he and a companion stayed in a hotel next to a highway in Moscow for more than ten days. "I haven’t worked for a long time, and I want to work (make money)".

The Russian side believes that the attackers have been preparing for a long time.

In response to this terrorist attack, Russian analysts generally believe that the attackers have been planning for a long time. Putin said that this was a carefully planned terrorist attack and a prepared and organized mass slaughter of unarmed civilians. "Criminals calmly and purposefully kill and shoot our citizens and our children at close range."

According to CNN, the extremist organization "Islamic State" claimed to have created this incident. This statement has not been confirmed by Russia.

According to the Associated Press reported on the 23rd, the Russian security department announced on the 7th of this month that it had foiled an attempted attack by the Islamic State on a synagogue in Moscow, killing several members of the Islamic State in the Kaluga area west of Moscow. The embassies of many western countries in Moscow, including the United States, subsequently issued warnings to remind their citizens to avoid going to places where people gather in Moscow, saying that extremists may launch terrorist attacks.

The White House expressed its condolences to the victims after the incident, and said that "there are no signs of Ukrainian government or citizens participating in this incident", indicating that it will continue to pay attention to the progress of the incident. Zacharova, a spokesman for the Russian Foreign Ministry, immediately responded that while the tragedy was still happening, there was great doubt about the US’s "conclusion that so-and-so did not participate". If the US had reliable information, it should hand it over to the Russian side.

Podolyak, adviser to the President’s Office, and the Ukrainian Ministry of Foreign Affairs both denied Ukraine’s involvement in the terrorist attack.

Volodin, chairman of the Russian State Duma, stressed that "the scum who made this appalling terrorist attack must be eliminated". Medvedev, vice chairman of the Russian Security Council, also warned that the participants in this terrorist attack must be "blood out". If it is determined that the attacker was instigated by the Ukrainian side, the Russian side must find it and destroy it.

Tolstoy, vice chairman of the Russian State Duma, believes that this terrorist attack cannot be considered in isolation from the background of Russia’s special military action and Russia’s confrontation with the "collective West". "This terrible day will only make us more United and fight until victory."

On 23rd, the Supreme Leader of president sent a message of condolences to Russian President Vladimir Putin on the heavy casualties caused by this attack, stressing that China opposes all forms of terrorism, strongly condemns terrorist attacks and firmly supports the Russian government’s efforts to safeguard national security and stability.

UN Secretary-General Guterres strongly condemned the terrorist attack and expressed condolences to the families of the victims, the Russian government and people. French, German, Uruguayan, Tunisia and other countries also strongly condemned the terrorist attacks. (According to Xinhua News Agency)

feature article

Sleepless in Moscow

The whole of Russia experienced a sleepless night. A shooting incident occurred in a concert hall in Krasnogorsk, northwest of the capital Moscow, on the evening of 22nd, causing a large number of casualties. The reporter immediately drove to the scene of the incident.

This tragedy happened in "Rokus City", and "Rokus" means "crocus" in Russian. "Ke Rokus City" is a commercial complex integrating exhibition halls, concert halls, multi-functional residences and shopping and entertainment centers. It is located in the northwest of Moscow and close to the Great Ring Road.

Witnesses said that the attackers were militants dressed in camouflage uniforms. They were shooting in the concert hall. The scene was very chaotic, and many people were hiding behind chairs. They also threw grenades or incendiary bombs, and suddenly flames and smoke were everywhere.

When the reporter’s vehicle traveled one kilometer away from the incident, the road began to be congested, and a strong smell of smoke could be smelled in the car. After continuing to drive at a low speed for a certain distance, the reporter saw on the roadside of the Great Ring Road that a building in the commercial complex of "Ke Rokus City" was ablaze, billowing smoke, the roof almost completely collapsed, the top outer window was broken, and flames popped out from time to time. Several helicopters are sprinkling water over the scene of the incident.

Outside the road fence, the reporter saw a large number of people and vehicles around the scene of the incident. The large open-air parking lot in Rokus City is full of police cars, ambulances and fire engines. Law enforcement officers prohibit irrelevant personnel and vehicles from entering and leaving. Since the attacker has not yet been arrested, law enforcement officers are worried that the attacker will blend in with the crowd and cause harm to the people again, so the relevant areas are strictly controlled.

The Russian Federal Security Service said on the evening of 22nd that a concert was being held in the concert hall of Rokus City when the incident happened. There are many minors in the list of the wounded announced by the health department of Moscow state.

Immediately after the incident, Moscow Mayor sobyanin announced that Moscow would cancel all major events this weekend. Leningrad, Arkhangelsk and other places announced the cancellation of all cultural and entertainment activities. Russian railways, civil aviation and other departments also issued statements to strengthen security inspection from now on.

Beginning on the evening of the 22nd, Russian people organized activities spontaneously, and electronic screens in several Russian cities also displayed candle patterns to mourn the victims of this terrorist attack. Nadezhda, a resident who lives near the incident, said: "I feel very sad and sad. It is terrible to attack civilians!" Alexei, a citizen of Moscow, said that he was "shocked" by the attack and hoped that the relevant departments would strengthen safety supervision and arrest the murderer as soon as possible.

(According to Xinhua News Agency)

MG5 car recommended MG "blood"!

If you don’t consider the cost of using the car later when you buy a car, you will regret it afterwards. For example, today’s performance in this respect is worth talking about. So whether this car is a mule or a horse, let’s take a look at its actual performance.

Let’s take a look at the appearance of the MG5 first. The whole front of the MG5 looks more atmospheric and looks very energetic. At the same time, the headlight presents a young and fashionable design style, and the shape is quite fashionable and simple. The car is equipped with automatic opening and closing, delayed closing and so on. Coming to the side of the car, the size of the car body is 4715MM*1842MM*1480MM. The car adopts fashionable lines, giving people a very delicate feeling. With large-sized thick-walled tires, the overall visual effect is very spiritual. In the rear part, the overall shape of the rear part echoes the front face, and the taillights look very fashionable. Coupled with the unique exhaust pipe, it is relatively simple and generous in general.

In terms of interior, MG5 interior is angular and full of breath, which is very dynamic and lively. The car looks very good outside the steering wheel, and it is equipped with functions such as manual up-and-down adjustment of the steering wheel, which makes everything look very avant-garde. From the central control point of view, the car is equipped with a rounded touch-sensitive LCD central control screen, which makes the interior design quite layered and conforms to the mainstream aesthetics. The interior feels good, let’s take a look at the dashboard and seats. The car is equipped with a delicate dashboard, which is very eye-catching. The car uses leather seats, equipped with functions such as electric seat adjustment and overall seat reclining, and the overall comfort is good.

The MG5 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 133KW and a maximum torque of 285N.m, and the power performance is good.

In addition, the car is equipped with traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, cruise control, voice control, intelligent key and other configurations.

OK! Next, let’s sum up. I wonder if you are excited about this car introduced today?

Li Yanhong, Liu Qiangdong, Wei Jianjun, and other big names got together for live broadcast, all of which were forced by Lei Jun?

Editor’s note: This article is from WeChat WeChat official account Sanyan Finance (ID: sycaijing). Author: Sanyan, the startup state is authorized to publish.

Recently, many big names have come off the stage to broadcast live.

It seems that the live broadcast has become a new battlefield. If you don’t start the live broadcast quickly, you will delay the fighter.

In the past, big bosses gave people a sense of mystery and rarely appeared. Want to see them, often through news, talk shows, etc.

Why are you rushing to "show your face" now?

This morning, Great Wall Motor Wei Jianjun was first launched on the official account of Great Wall Motor.

In the live broadcast, Wei Jianjun, together with Wu Huixiao, Vice President of Intelligent Driving of Great Wall Motor, and Jiang Haipeng, Senior Director of Intelligent Driving of Great Wall Motor, demonstrated the NOA intelligent driving function of Great Wall Motor and challenged the downtown area passing through Baoding.

The first leg of the journey was driven by Wei Jianjun himself. The second part of the journey is to be driven by Jiang Haipeng.

At the end of the live broadcast, Wei Jianjun said that not long ago, he had opened Weibo, and he also took the lead in making some videos. In the future, we will also register on various short video platforms and communicate with netizens more.

Wei Jianjun also revealed that at the Beijing Auto Show, the motorcycle technology of the Great Wall will also meet with you.

Not long ago, Extreme Yue began to publicize, and Baidu founder Li Yanhong will be airborne in the live broadcast room this afternoon, and broadcast with Extreme Yue CEO Xia Yiping.

This afternoon, when the official account of Extreme Vietnam started broadcasting, the official account of Baidu also synchronized the live broadcast.

However, Li Yanhong did not appear immediately. But the CEO Xia Yiping and the car critic Liu Liuge are in the same box.

However, Xia Yiping had a little accident when he was demonstrating the voice to open the door.

Xia Yiping repeatedly called the voice assistant SIMO, but there was no response. Later, Xia Yiping said that it might be a problem with the key in the car.

After going on the road, many netizens pointed out that the car screen in the live screen was too small to see clearly. They said that they looked at the performance of Extreme Yue through the car screen and road conditions, rather than looking at the CEO of Extreme Yue.

Around 15:40, Li Yanhong appeared.

In the car, Xia Yiping showed Li Yanhong some intelligent functions of Extreme Yue cars, most of which were based on the ability of large models.

Li Yanhong also made some suggestions, for example, let the speeches written by big models be displayed larger on the screen.

At the end of the live broadcast, Li Yanhong pointed to the central control screen and said, "This is the future."

Prior to this, many car companies have broadcast live.

On the evening of March 14th, Li Bin, CEO of Weilai Automobile, made his first live broadcast on his personal account.

The whole live broadcast lasted for two and a half hours, at the same time, the number of online users exceeded 100,000, and the cumulative number of viewers exceeded 10 million. The day after the live broadcast, Li Bin’s personal account rose by over 18w.

Rumor has it that the live broadcast brought Li Bin about 1.3 million yuan.

However, on March 21st, Li Bin released a video to respond to his live broadcast income, saying that because it was his first "business" and he was unfamiliar with his business, he opened a reward function. In recent days, he saw netizens discussing his live broadcast income, so he officially responded.

According to the screenshot released by Li Bin, the total income of its account in the past 7 days was 33,088.5 yuan.

Now, Li Bin will update a short video every few days and interact with netizens frequently.

In fact, Li Bin had contacted the live broadcast several times before.

On March 26th, Zhou Hongyi, founder of 360, and Zhang Yong, CEO of Nezha Automobile, broadcast live in the same frame.

However, during the live broadcast, Zhou Hongyi scolded Zhang Yong.

Zhou Hongyi said that the naming method of Nezha cars is very strange, which is hard for consumers to remember, while Nezha cars are disorganized from product marketing to planning, and they only care about themselves.

When the vehicle arrived at Tongxiang factory, Zhou Hongyi pointed out that the camera should be cut outside. "There is something wrong with the director, too. Is the director stupid? I didn’t come to the factory to see the factory. What are you doing if you don’t go to the factory? "

After entering the workshop, Zhou Hongyi named Zhang Yong again, showing something wrong, so he should learn from Xiaomi.

On March 31, Zhang Yong said at the Weibo, "It is not shameful to accept Lao Zhou’s criticism and learn from Lei Jun in marketing!"

Yesterday, Yin Tongyue, Chairman of Chery Automobile, launched a live broadcast with Luo Zhenyu and well-known automobile media person Wu Pei to personally test the long-distance high-speed high-order intelligent driving ability of Xingjiyuan ET.

Yin Tongyue said in the live broadcast that this time he used some new Internet thinking. "Learn from Yu Chengdong, learn from Lei Jun, explain and introduce in person. This is also forcing my 60-year-old man to come out."

Yin Tongyue set a new goal for Chery: to return to the top three new energy sources in the middle of the year and become the second in the industry by the end of this year.

Although Liu Qiangdong is an investor in Weilai Automobile, it seems that Liu Qiangdong’s preparation for live broadcast has nothing to do with the automobile.

Not long ago, JD.COM announced that it would invest 1 billion yuan in cash and 1 billion yuan in traffic to add short videos to attract more original authors and high-quality content organizations.

As soon as this news came out, it attracted the attention of netizens, and the voice for Liu Qiangdong’s next live broadcast continued to rise. Netizens were looking forward to a live broadcast in Liu Qiangdong.

The relevant person in JD.COM responded: "In preparation, it will appear in a new form, so please pay attention."

This afternoon, JD.COM officially announced that at 6: 18 pm tomorrow, the "No.1 Purchasing and Selling" Liu Qiangdong AI Digital Man in JD.COM will open the "Live First Show", and at the same time, it will appear in the live broadcast room of JD.COM Household Appliances and JD.COM Supermarket.

Since the release of Xiaomi SU7, the heat has remained high. Many netizens shouted Lei Jun, saying that they hoped Lei Jun would have a live chat.

Lei Jun also replied to many netizens. However, Lei Jun’s replies are basically expression packs, and some are "perfunctory".

For example, many netizens suggested that Lei Jun broadcast live, and Lei Jun replied to the "fuels" expression pack; Some netizens said that the collision test came out, and Lei Jun also replied to the "fuels" expression pack; Some netizens said that they supported the re-queuing, and Lei Jun still replied to the "fuels" expression pack.

Some netizens even said that the production capacity could not keep up, and let Lei Jun go to the factory to make screws. Lei Jun still replied to the "fuels" expression pack.

In fact, for Lei Jun, there have been many live broadcast experiences. The Xiaomi car conference itself was a live broadcast, which exploded the entire Internet that day.

As early as the evening of August 15, 2016, Lei Jun conducted a live broadcast of "Xiaomi 5 Black Technology Experiment" on multiple platforms, and explained many black technologies carried by Xiaomi 5 to users through on-site experiments.

On August 16, 2020, on the occasion of the 10th anniversary of Xiaomi, Lei Jun made his debut in Xiaomi’s live broadcast room.

The next day, the official data released by Xiaomi showed that the sales amount of Lei Jun’s first live show with goods was 210 million yuan, and the cumulative number of viewers reached 50.53 million, setting a double record for live broadcast with goods in Tik Tok.

On New Year’s Day in 2021, Lei Jun once again conducted a special live broadcast in Tik Tok. It is reported that the cumulative viewing volume of the whole live broadcast exceeded 38.49 million, and the sales amount exceeded 188 million yuan.

Many of the recent live broadcasts of these big brothers are related to cars.

Although Zhou Hongyi’s main business is not cars, he is an investor in Nezha Automobile. And Li Yanhong took the lead in founding Jidu’s car, which was the predecessor of Jiyue Automobile.

This also seems to indicate that the automobile industry has rolled from offline to online. You have to play on the internet.

More than half of this is due to the emergence of Lei Jun and Xiaomi automobile, which has played a catfish role in the new energy vehicle market. The huge sales volume makes it impossible for car companies to stay in the office every day. The boss must work harder!

At least half of the energy must be put into marketing.

One is to follow Lei Jun’s personal IP marketing, and the other is to learn a series of marketing tactics of Xiaomi.

Even Yin Tongyue, the 62-year-old chairman of Chery, said with emotion: Lei Jun Yu Chengdong forced my 60-year-old man out!

Wei Jianjun, the boss of Great Wall Motor, who attended the Xiaomi auto conference, is an old-timer of Lei Jun in the auto industry. He also expressed his admiration: Xiaomi’s conference really deserved its reputation!

Later, General Wei opened the Weibo and broadcast directly.

The first battle of rim marketing after Xiaomi Automobile was that Zhiji and Xiaomi Automobile had "connected three moves". Whether it is black or red, Zhiji is out of the circle.

On the other hand, some car companies may not develop smoothly and want to seek more attention through live broadcast.

For example, the sales volume of the ultra-Vietnamese car has not been objective, the marketing has not kept up, and the sense of existence is very low. Not long ago, the marketing team was adjusted.

The data shows that last year, the sales volume of Extreme Vietnam 01 was only 774 vehicles. From January to March this year, the sales volume was 218, 147 and 511 respectively.

In today’s live broadcast, Xia Yiping has been showing some functions based on the ability of the big model, and seems to want to use the big model as a new selling point of the super car.

Li yanhong’s platform is also to bring some traffic to the pole.

JD.COM, on the other hand, has always wanted to bring live broadcasts with goods. Last year, it focused on selling anchors, but there was still a lack of big IP such as Xiao Yangge and Dong Yuhui. So, I had to go to Liu Qiangdong myself.

However, JD.COM’s content ecology has to be built continuously, and it is impossible for Liu Qiangdong to broadcast live by real people every day, so a digital human live broadcast was set up.

At present, live broadcast has become an indispensable marketing method, and it is also a bridge for direct communication between enterprises and consumers.

However, just broadcasting is not enough.

What does the audience like to watch? How to broadcast it to get consumers to place orders?

In a word, if enterprises want to win a great victory in the "new battlefield" of live broadcast, they still need to constantly explore and innovate. What is important is how to make good use of the founder IP. We have to cooperate with Weibo Interactive and Short Video Interactive.

Not long ago, Zhou Hongyi once said that the marketing of Xiaomi Automobile is not only a master, but a god-like existence.

Liu Qiangdong once said, don’t compare marketing with Lei Jun, but he can’t. But it is hard to say that this live broadcast was not inspired by Lei Jun..

Maybe we can really find new ideas by studying Reebs’s marketing methods.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

Large 7 seats/pure electric battery life of 136 kilometers, is the Trumpchi E9 PHEV worth buying?

GAC Trumpchi continues to show outstanding market performance in the field of MPV, and its models have won wide recognition for their excellent comprehensive performance. In July this year, GAC Trumpchi launched a new car purchase policy, PHEV was listed and became one of the focuses. This new model launched in 2024 comes with a total of 6 configuration versions. The price range is carefully set between 319,800 and 409,800, directly targeting the high-end MPV market segment, aiming to meet the diverse consumer groups who pursue both family warmth and business needs.
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The Trumpchi E9 PHEV adopts a new design style, showing the atmospheric and fashionable appearance characteristics. The front face is equipped with a large-size straight waterfall air intake grille, and the interior is decorated with chrome-plated trims to create a strong visual impact. The headlights are sharp in shape, connected with banner-style chrome-plated trims, and equipped with a technology-rich light group, which has an excellent visual effect when lit. The lower surround is designed with a blackened air intake, and the front lip is added with a through-type chrome-plated trim, which further stretches the visual width of the front face and enhances the overall momentum.


On the side of the body, the Trumpchi E9 PHEV adopts the square design of the traditional MPV, the roof is suspended shape, and the upper window line and side skirt are decorated with chrome trim, which enhances the delicate feeling of the side of the car. The waist line of the body has a sharp design, and it is matched with an electric side sliding door and a multi-format wheel hub shape to create a rich business atmosphere. The tail shape echoes the front face, and the through taillights are uniquely designed. Sharp light sets extend down on both sides to enhance the layering of the tail.


The interior of the Trumpchi E9 PHEV is both technological and luxurious. The interior is equipped with a 12.3-inch full LCD instrument panel, a 14.6-inch floating central control screen, and a three-spoke type, which enhances the technological atmosphere of the interior. The interior is luxurious in materials, wrapped in large areas of leather materials, and embellished with chrome-plated and diamond-patterned trims, which further enhance the luxury texture of the interior.


The Trumpchi E9 PHEV also performs well in terms of configuration. It is equipped with a high-computing power AVNT car machine (car-grade 8155 chip), which supports convenient functions such as on-board Wi-Fi and mobile phone wireless fast charging. In addition, it is also equipped with ADiGO Pilot assisted driving system, which supports L2-level auxiliary driving functions, including ACC adaptive cruise control system, AEB automatic emergency braking, LDW lane departure warning and other safety auxiliary features. At the same time, the vehicle is also equipped with intelligent interactive systems such as four-zone voice control and Xiaoqi intelligent chat function, which enhance the convenience and fun of driving.


The Trumpchi E9 PHEV is equipped with a system composed of a 2.0T engine and an electric motor. The maximum engine power is 140kW and the maximum torque is 330N · m; the maximum motor power is 134kW and the maximum torque is 300N · m. The transmission system is matched with a 2-speed DHT gearbox. This power combination makes the Trumpchi E9 PHEV perform well in power performance, with a zero-hundred acceleration of 8.8 seconds. At the same time, the vehicle is also equipped with a group with a capacity of up to 25.57kWh, and the pure electric range can reach 136 kilometers under CLTC conditions. The comprehensive battery life of the WLTC under full oil and full power can reach 1032 kilometers, meeting consumers’ demand for long battery life.

Is it reliable to keep healthy after noon? It should be understood as eating on time.

  The saying "no food after noon" has been popular for many years, and many people use this method to lose weight and keep fit. Recently, however, it was reported by the media that the 29-year-old boy in Hangzhou did not eat after noon for five years. As a result, the gastric mucosa was extensively congested and eroded, with two ulcers larger than 2 cm in diameter, bleeding and brown blood scab. So, is skipping food after noon a wonderful way to keep fit or a "sharp weapon" to ruin your body? Does it conform to the law of modern life?

  Not keeping in good health, but "practicing"

  Not eating after noon literally means not eating after noon (11 noon to 1 pm) until dawn the next day. It originated from Buddhism. "Not eating after noon is a commandment made by the Buddha for becoming a monk, and the correct statement in the Ministry of Law is ‘ Don’t eat unless it’s time ’ 。” Dr. Wu Yichun, from the emergency department of Beijing Hospital of Traditional Chinese Medicine affiliated to Capital Medical University, said that the Buddha stipulated that there was a complete theoretical training system for not eating after noon, and its purpose was to facilitate practice, abstinence and health preservation.

  Zhao Puchu, the former president of the Chinese Buddhist Association, also explained the reasons why monks don’t eat after noon: first, it doesn’t increase the burden of the providers, and second, it is conducive to monks’ practice.

  Later, not eating after noon was mentioned by Yu Jiayan, a medical scientist in the late Ming and early Qing Dynasties, in "Implied Grass", especially referring to the fact that eating with blood syndrome and phlegm syndrome requires the most attention to dietary taboos. Not eating after noon should be understood as "not eating at the right time", that is, eating on time, that is, eating when it is time to eat, and not eating when it is not time to eat.

  "Not suitable for modern life"

  "Not eating after noon is not suitable for the life of modern people." Zuo Xiaoxia, director of the Nutrition Department of the 309 Hospital of the People’s Liberation Army, believes that there are far more pressures in modern people’s life and work than in ancient monks, so we must ensure that we can get enough energy from food every day. Moreover, there are objective individual differences between different people and different ages. The energy required by people who often sit in an office is completely different from that required by people who often do manual labor, and cannot be measured by the same standard.

  Not eating after noon is more from the perspective of practice. As a way of keeping in good health, it should vary from person to person and should not be blindly copied. Wu Yichun said that the human body has a biological clock. At a fixed time of eating, the stomach will start to accelerate peristalsis and bile secretion will be strong. Stop eating after lunch, so that the body is in an empty stomach for a long time, and there is no food to digest, and bile and stomach acid will run idle. After idling for a long time, bile and gastric acid will have countercurrent, corrode gastric mucosa, form peptic ulcer and bile reflux. Moreover, the body has its own regulatory recognition. Being hungry for a long time will make the body respond to this behavior, strengthen the absorption rate of breakfast and Chinese food in the gastrointestinal tract, reduce the basal metabolic rate, and convert more energy into fat.

  Health must be well-fed.

  "Don’t eat and eat less are two concepts, you don’t confuse sth with sth else. In particular, not eating dinner has certain harm. " Wu Yichun said that skipping dinner is easy to induce hypoglycemia, especially for diabetic patients, which will lead to insufficient nutrient supply in organs and a decline in human resistance. But eating too much at dinner is also extremely bad for your health. Because the metabolic rate of human body slows down at night and the amount of exercise decreases, it is easy to cause fat accumulation and obesity, thus inducing various diseases, such as obesity, coronary heart disease and diabetes.

  "Every day at 17: 00 — 19 o’clock is the best time for dinner. " Wu Yichun said that eating too early and getting hungry before going to bed not only affects sleep, but also affects stomach health. But you can’t eat too late, and at the latest, you should be separated from sleeping for 4 hours. This will not only leave enough time for the digestion and absorption of nutrients in the stomach, but also do some soothing exercises so that the intake of calories can be metabolized.

  Wu Yichun said that the normal way of keeping in good health should be "moderate diet". On the one hand, diet should be moderate, that is, "starve first, but don’t make yourself full; Drink first when you are thirsty, and don’t drink too much "; On the other hand, the diet should have the concept of time. "If you are not hungry, you will feel tired, and if you are not thirsty, you will feel bloated." You can neither "eat after noon" nor "eat all the time". "Eating less and saving your body is the fundamental thing."

  In addition to "not eating after noon", all kinds of "health tips" are now full of WeChat friends circle — — "Keep doing this every day, and you won’t catch a cold for a year", "Eat less sweets, and don’t have diabetes", "The family got cancer because of this lifestyle" and "Drinking lemon water every day can prevent cancer" … … Everything seems to be well-founded, and some even speak righteously, as if health is at risk if you don’t do it immediately, but in fact, most of them are rumors, and many health care methods have never even been heard of by doctors.

  interlinkage

  Three "Anything" to Identify Health Knowledge

  Anyone who claims that a certain food can "fight cancer" is basically not credible; Anyone who sees the words "what a study has achieved in mice" will have a long mind, and a large number of "pseudo-health" posts like to take animal experiments as an example; It doesn’t make any sense to talk only about the benefits of food, not about dosage, side effects and taboos.

  Experts remind that you should pay more attention to all kinds of "health knowledge" and think about the authenticity of these contents first, and you can also learn to master some correct knowledge in order to identify unreliable health methods. Ordinary people are very concerned about their own health, but lack certain professional judgment, so they will be fooled by some ridiculous posts and forward or try. There are still some people who only know one thing and don’t know the other, and listen to the taboos of various diets on the Internet. Therefore, before trying these "health knowledge", it is best to have a certain understanding of it. If it is really impossible to distinguish, it is best to consult relevant experts instead of trying it blindly. (Li Ying)