It is revealed that as of last night (March 4th), the number of MEGA-fixed products has not exceeded 10,000, and the number of small-fixed products has been limited. Many customers have returned to Tucki X9, Tengshi D9 and Wenjie M9.

Such achievements must not meet the original expectations of the ideal. However, the trend of online public opinion experienced since MEGA went public seems to point to this result …

After more than a year of well-designed publicity, on March 1, Ideal officially launched its first model in the pure electric market-Mega.

Probably in order to add a wave of hot search to the listing of new cars, before the press conference, Li Xiang (founder and chairman of LI) personally left the stage again as usual, trying to directly rub off the heat of "Apple gave up making cars".

However, factory director Li never imagined that the plot did not develop according to the design: the hot search was still on, but the topic was very embarrassing-the design of ——MEGA was called "coffin" by many netizens.

There are different opinions on the styling design of cars, and it is indeed the true view of some consumers that they can’t appreciate the alternative styling of MEGA. In the ideal offline store, the reporter of automobile sankei met many car-watching users bluntly, and they were very satisfied with the configuration of MEGA, but the shape was unacceptable.

In this public opinion offensive of MEGA in Bosnia and Herzegovina, "like a coffin" is a more understandable figurative expression, but it is indeed very bad. Especially for Chinese people, once the word "unlucky" is deeply bound to a car, it will definitely have a great impact on the terminal sales of the product.

In short, the trend of public opinion exceeded the initial expectation, and the ideal was completely angry. The official directly began to report, delete posts+lawyer’s letter warning. At the same time, many ideal self-media kols have come to the end, denouncing these behaviors as "shoddy and bottomless smearing".

In fact, MGEA is not the only one who has been given a similar title in automobile products. Around 2015, Tiguan accidents occurred frequently and were ridiculed by consumers as "earth coffins". When Krypton 009 went on the market in 2022, it was also "given" the same title as MEGA … But this information was not fermented, especially the latter, which was just a footnote when the new car was released.

This time, the "highway high-speed rail" MEGA that the ideal wants to build wholeheartedly, why is it getting worse and worse?

Many people think that it is, and public opinion is self-defeating. As the netizen said: the ideal just encountered a "boomerang".

Today’s bicycle marketing war is escalating, and the CEO often steps on the line and KOLKOC, and Li Xiang himself is indeed "indispensable".

The founder personally went off to rub off the heat, promoted the rhetoric, evaded the importance, and even manipulated the media, connoted friendship with businessmen, and attacked his own car owners … In the process of ideal development and growth, these communication means were used perfectly. Objectively speaking, the ideal L series is a good product, but the sales volume also has great marketing "credit".

After Ideal L9 went on the market, Li Xiang chose to attack the question that "500,000 luxury cars lack sincerity without aluminum" (the iron suspension used): "I suggest that netizens who think aluminum is better than steel and iron should tear down all the steel column structures in their houses and replace them with aluminum".

When MEGA, which went on the market last Friday, was questioned that "there is no rear wheel steering", the ideal was unified in the external announcement: rear wheel steering will make "the third row passengers feel faster lateral swing and feel uncomfortable", "rear wheel steering is not a very powerful technology, and our turning radius is one more palm than L9."

I won’t go into details about similar cases. Let’s take a look at the incisive summary of netizens:

Screenshot of social media

In fact, it is not a big "black material" to avoid some problems about new cars. This was originally the basic accomplishment of a car enterprise leader (except swearing). After all, no one is perfect and the car is not finished.

In addition to netizens and friends, the ideal control and control of the media has also reached the "extreme".

In February, before MEGA went public, a media test drive was organized in Sanya, and all participants signed a confidentiality agreement. Through this agreement, Ideal carefully grasps the rhythm of media publicity-only one activity arrangement allows each media to push information three or four times in succession according to the ideal scheduled time and content direction, and what consumers can brush every day is completely under control.

It must be boasted that when friends and businessmen are still thinking about how to polish technology and how to make an excellent press conference, the ideal has stood in another competitive dimension by virtue of the study of human nature. But those media that have been manipulated to such an extent, I’m afraid there is always something wrong with them.

I have to mention one thing that is unforgivable to both netizens and consumers: In an ideal L7 accident in Guangdong at the end of December last year, when someone questioned the ideal vehicle safety, Li wanted to expose the driver’s driving record information and video in Weibo, and misled public opinion to point to the accident owner’s speeding!

Such an ideal has been labeled as a "chicken thief" factory for a long time. Even the ideal car owner’s attitude towards the ideal and Li Xiang is: the car is a good car, and people don’t agree.

On the one hand, MEGA announced that it was overturned, because the ideal traffic was too high, and the gun hit the first bird. It does not rule out that it was really a competitor who deliberately played a hand in it. However, it must have incited netizens and the media who have long been uncomfortable with the ideal style of doing things to follow suit.

No matter who instigates it, people can’t help but want to return the classic famous sentence of factory director Li diss to himself: "I can’t stand this battle. Is it a giant baby?"

And for MEGA, this boomerang, the ideal must be borne.

On weekends, the largest gathering place of new power stores in Beijing is "Blue Harbor", and the ideal stores even need to queue up at noon. Most people come for MEGA, some are interested and some are curious.

It is undeniable that MEGA is an eye-catching product, but how much of this attention translates into final sales? It’s hard to say. The ideal of moving from extended range to pure electricity should be re-tested.

Many people have also noticed that after the listing of MEGA, Li Xiang did not answer all kinds of questions as usual, nor could he wait to share the legendary order data. Even after the press conference, Ideal experienced a decline in its share price.

How will MEGA’s public opinion and sales be intertwined? After this embarrassing public opinion storm, will Li think about it again? Wait and see.

(The original title is "MEGA’s plot, not developed according to Li Xiang’s vision")

□ Dahe Daily · Yu Video Reporter, Shi Ge

This year, the new energy MPV market burst fire, before only one Tengshi D9, and now the influx of Trumpchi new energy E9, Xinghai V9, Krypton 009, Xiaopeng X9, ideal MEGA and other models, the price has also extended from 200,000 to nearly 600,000 range, including the recent major car companies have offered haute couture version, glorious version and other luxury models.

本次北京车展上，传祺新能源带来了新款E9，同时在原有版本之上，新增31.98万元的尊享版和40.98万元的国宾定制版。广汽传祺联手世界顶级改装品牌德国罗伦士，联合打造的传祺新能源E9四座高定版也同步开启预售，预售价格为79.9万元。

自2023年5月，传祺新能源第一款旗舰车型E9上市发布以来，截至目前，传祺新能源E系列累计销量突破4万台，随着2024款传祺新能源E9上市以及四座高定版开启预售，传祺新能源E系列产品矩阵得到进一步完善，将满足新能源用户日益多样化的用车需求，为用户带来更高价值、更高品质的移动出行体验。

同时，传祺新能源还在车展上发布新能源时代用户全周期全场景解决方案EV+，官宣与华为的全面深度合作。广汽传祺基于新能源汽车用户的焦虑，将以传祺新能源的技术和产品为核心，为用户提供全周期、全场景的无忧解决方案EV+ ，打造更智能、更便捷、更保值、更美好的新能源体验。EV+解决方案的推出，进一步明确了传祺新能源的未来发展目标，专心做用户需要的产品，做适合用户的技术，为用户省钱、让用户省心 ，实现超越一般电车的用车体验。

基于EV+解决方案，广汽传祺在智能化上确立了以广汽自研、华为智能双路线为驱动的发展路线，以满足不同用户的智能化需求。广汽传祺的车展发布会现场，华为亮相，双方共同宣布推进传祺华为联合创“新”计划。未来，传祺与华为将在智能座舱和智能驾驶领域展开深度合作，联合打造更高智能化的汽车产品。

在智能座舱领域，基于华为车机操作系统，将打造“1”个座舱车机+“N”个有体验竞争力场景外设/服务，即智能座舱智联整车，甚至是智联万物。在智能驾驶领域，传祺未来车型将应用乾崑ADS3.0，4D毫米波雷达，实现贯通高速、城区、泊车全场景实现点到点、车位到车位的高阶智驾。

I found that I haven’t updated the content of Isuzu mu-X for a long time, because nothing special happened some time ago. It’s just normal use, and the overall car condition is not bad. I recently went to the 4S shop for the third maintenance. ….

Looking back at the last maintenance, the mileage reached 13,000+kilometers, and HKS 10W33 fully synthetic diesel engine oil was used, which showed a very good overall performance. Up to 25,000+km in Sanbao, the engine did not try to be hoarse, and the engine sound line was effectively suppressed during the whole process. Therefore, this time, Sanbao continues to use HKS’s all-synthetic engine oil, but this time the model has been changed to 7.5W33 (the original 10W33 has been discontinued), and its low-temperature start performance is slightly better. Qingshan went to the general agent in Guangdong Province to get the goods, and the wholesale price of 6 bottles of 4 liters was 390 yuan/bottle. The machine filter adopts ordinary domestic Isuzu machine filter in Jiangxi, and the price is 55 yuan/piece.

HKS Diesel 7.5W33 4L Pack

Domestic diesel filters 55 yuan.

According to the requirements of the manual, the manual transmission oil and the rear axle differential oil need to be replaced (in fact, the manual transmission oil needs to be replaced at the time of the second insurance/20,000 km). Manual transmission oil and rear axle differential oil were not purchased outside this time. The reason is that we haven’t found excellent quality oil (HKS also has it, but the price is a little expensive). The second reason is that we are worried that all the oil will be replaced, 4S will not do it, and the gearbox will not be guaranteed. The third reason is poverty. Therefore, the oil provided by Isuzu is directly used. It should be noted here that this oil is provided by Isuzu Technology and Trade, not by Jiangxi Isuzu. Therefore, oil products should be guaranteed. The model of rear axle oil is GL-5 LSD 140 with 4 liters, and the price is 294 yuan. The price of 5W-30 with 4 liters of manual transmission oil is 241 yuan.

Isuzu Technology Manual Transmission Oil and Rear Axle Gear Oil

Oil pumping equipment is slightly crude.

In the process of maintenance, the 4S master is more responsible, answering every question and having a good attitude. It’s just that the equipment for replacing rear axle oil and gearbox oil is relatively simple, and the reused pump oil is used. The master will also check all kinds of items, such as the old brake pipe problems, air conditioning pipes, oil position and so on. The mu-X turbine bellows in Qingshan also showed oil leakage, and this time it was also replaced free of charge. The master said that this corrugated pipe needs to bear a large intake pressure, but its material is not strong enough, and the engine oil ventilated by the crankcase will leak out. I believe it for the time being, and we will see it later. This maintenance also found oil leakage on the upper swing arm of the front suspension. The master said that the butter inside melted and oozed slightly when heated, so it needs to be observed again.

I scraped it on the inclined bench half a year ago, but I couldn’t see it from the front, so I don’t care.

Replace the air inlet bellows, and the new pipe material will be stronger.

The oil quality of the old pipe is very obvious, and the pipe body is slightly soft.

There is slight oil leakage at the ball head of the upper swing arm.

The overall maintenance process is faster, but the 4S shop in Dongguan has not come out alone and continues to be maintained together with Jiangling trucks, which needs to be strengthened. When changing tires during maintenance, one tire was found to be damaged, and it was used as a spare tire.

I don’t know where I got it. The sidewall damage cannot be repaired.

You may be curious, why didn’t you replace the air filter and air conditioner filter during maintenance? Just because of the 4S shop, the air filter costs 216 yuan, and the air conditioner filter costs 102 yuan. These two filters don’t have much technical content, so Taobao chooses them. The air filter adopts TA-4194 of Foshan Leopard King, with cotton layer, and the price is 43 yuan; The air conditioning filter adopts the same model of Mitsubishi Jinxuan/Teana from Bosch, and the price is 50 yuan. These two filters can be replaced by yourself, which is very simple.

The air filter can be completely replaced by domestic ones, except Leopard King and plain ones.

Bosch can be selected as air conditioning filter, with high cost performance.

As for the diesel oil filter, the coarse filter will continue to be replaced this time. The warning light of the oil-water separator did not appear in the fine filter some time ago, so it will not be replaced. The price of 4S diesel crude filter is 292 yuan, and the price of fine filter is 293 yuan, so the overall price is inflated. Therefore, the riders of Guangzhou mu-X riders group were entrusted to start the diesel filter of Isuzu original factory in Thailand. The Thai version has no distinction between thick and thin filters, but only one specification. The price of diesel filter is 120 yuan/unit, and it only takes 30 yuan working hours to replace it in a familiar quick repair shop. Do another four-wheel positioning 130 yuan (the direction is obviously to the right). The total cost of the whole three guarantees is 1849 yuan, which is equivalent to a big health care. Qingshan can still accept this price. After all, the oil upgrade is fully synthetic.

Diesel oil has a lot of impurities and some iron filings. Long-term refueling at MHPC and Sinopec in Guangzhou.

After the maintenance, I will go to the off-road refit shop non-stop to install the lower guard. The original engine lower guard plate, unfortunately, its thickness is not enough, and deformation and traces will appear immediately when it is slightly hit, and it is only the ordinary coated iron plate that is very easy to rust. Moreover, there is no guard plate under the gearbox, transfer case and fuel tank, so the guard plate is armed from beginning to end.

The original guard plate can only be protected a few times. After several knocks, the bolts are all broken, so knock it through quickly.

The mu-X customized fender made by Kuye Amao in Dongguan was adopted for the construction and installation of the fender. The fender was made of stainless steel with a thickness of 3mm. The total weight of the front fender was about 41kg, and the fuel tank fender was about 10kg. The installation of the guard plate needs to remove the original guard plate and bolts, and at the same time, some bolts are needed. The whole installation process is not troublesome, just need to align the hole position and prepare some bolts.

In fact, the quality of the guard is still good, and the overall increase in weight is not much, but it is just an extra girl. After installation, the bottom of the car is no longer afraid of big stones, and there is no need to worry about being directly pushed up by stones. The quality of the guard plate is very good, but the coolie is not so concerned. Some bolts are not tightened, so they are installed, and they need to be told again and again to tighten them properly. At the same time, the price of guard plate is a little expensive, 3 mm stainless steel full guard plate+fuel tank guard plate+installation time =3057 yuan, which is also the price of installation in the store. The original price of a complete set of guard plates is 3500 yuan.

The overall effect is not bad, handsome, full of armor, fuck!

Bailuchi tires are really handsome. How about a negative black or black inner and outer silver?

There is no major problem with mu-X recently, but the buckle of the rear seat still creaks sometimes, so it needs to be lubricated and padded from time to time. At the same time, there is a loose noise in the left fender. When the left front door is closed and the speed is low, something will be loosened with a thud. Alas, pay attention again. Regarding the modification, the next step is probably to upgrade the suspension system and replace the negative wheel hub and Bailuchi tire. By the way, there will be great changes in Castle Peak School, so please pay attention, hehe.

Editor’s note: This article is from WeChat WeChat official account Sanyan Finance (ID: sycaijing). Author: Sanyan, the startup state is authorized to publish.

Recently, many big names have come off the stage to broadcast live.

It seems that the live broadcast has become a new battlefield. If you don’t start the live broadcast quickly, you will delay the fighter.

In the past, big bosses gave people a sense of mystery and rarely appeared. Want to see them, often through news, talk shows, etc.

Why are you rushing to "show your face" now?

This morning, Great Wall Motor Wei Jianjun was first launched on the official account of Great Wall Motor.

In the live broadcast, Wei Jianjun, together with Wu Huixiao, Vice President of Intelligent Driving of Great Wall Motor, and Jiang Haipeng, Senior Director of Intelligent Driving of Great Wall Motor, demonstrated the NOA intelligent driving function of Great Wall Motor and challenged the downtown area passing through Baoding.

The first leg of the journey was driven by Wei Jianjun himself. The second part of the journey is to be driven by Jiang Haipeng.

At the end of the live broadcast, Wei Jianjun said that not long ago, he had opened Weibo, and he also took the lead in making some videos. In the future, we will also register on various short video platforms and communicate with netizens more.

Wei Jianjun also revealed that at the Beijing Auto Show, the motorcycle technology of the Great Wall will also meet with you.

Not long ago, Extreme Yue began to publicize, and Baidu founder Li Yanhong will be airborne in the live broadcast room this afternoon, and broadcast with Extreme Yue CEO Xia Yiping.

This afternoon, when the official account of Extreme Vietnam started broadcasting, the official account of Baidu also synchronized the live broadcast.

However, Li Yanhong did not appear immediately. But the CEO Xia Yiping and the car critic Liu Liuge are in the same box.

However, Xia Yiping had a little accident when he was demonstrating the voice to open the door.

Xia Yiping repeatedly called the voice assistant SIMO, but there was no response. Later, Xia Yiping said that it might be a problem with the key in the car.

After going on the road, many netizens pointed out that the car screen in the live screen was too small to see clearly. They said that they looked at the performance of Extreme Yue through the car screen and road conditions, rather than looking at the CEO of Extreme Yue.

Around 15:40, Li Yanhong appeared.

In the car, Xia Yiping showed Li Yanhong some intelligent functions of Extreme Yue cars, most of which were based on the ability of large models.

Li Yanhong also made some suggestions, for example, let the speeches written by big models be displayed larger on the screen.

At the end of the live broadcast, Li Yanhong pointed to the central control screen and said, "This is the future."

Prior to this, many car companies have broadcast live.

On the evening of March 14th, Li Bin, CEO of Weilai Automobile, made his first live broadcast on his personal account.

The whole live broadcast lasted for two and a half hours, at the same time, the number of online users exceeded 100,000, and the cumulative number of viewers exceeded 10 million. The day after the live broadcast, Li Bin’s personal account rose by over 18w.

Rumor has it that the live broadcast brought Li Bin about 1.3 million yuan.

However, on March 21st, Li Bin released a video to respond to his live broadcast income, saying that because it was his first "business" and he was unfamiliar with his business, he opened a reward function. In recent days, he saw netizens discussing his live broadcast income, so he officially responded.

According to the screenshot released by Li Bin, the total income of its account in the past 7 days was 33,088.5 yuan.

Now, Li Bin will update a short video every few days and interact with netizens frequently.

In fact, Li Bin had contacted the live broadcast several times before.

On March 26th, Zhou Hongyi, founder of 360, and Zhang Yong, CEO of Nezha Automobile, broadcast live in the same frame.

However, during the live broadcast, Zhou Hongyi scolded Zhang Yong.

Zhou Hongyi said that the naming method of Nezha cars is very strange, which is hard for consumers to remember, while Nezha cars are disorganized from product marketing to planning, and they only care about themselves.

When the vehicle arrived at Tongxiang factory, Zhou Hongyi pointed out that the camera should be cut outside. "There is something wrong with the director, too. Is the director stupid? I didn’t come to the factory to see the factory. What are you doing if you don’t go to the factory? "

After entering the workshop, Zhou Hongyi named Zhang Yong again, showing something wrong, so he should learn from Xiaomi.

On March 31, Zhang Yong said at the Weibo, "It is not shameful to accept Lao Zhou’s criticism and learn from Lei Jun in marketing!"

Yesterday, Yin Tongyue, Chairman of Chery Automobile, launched a live broadcast with Luo Zhenyu and well-known automobile media person Wu Pei to personally test the long-distance high-speed high-order intelligent driving ability of Xingjiyuan ET.

Yin Tongyue said in the live broadcast that this time he used some new Internet thinking. "Learn from Yu Chengdong, learn from Lei Jun, explain and introduce in person. This is also forcing my 60-year-old man to come out."

Yin Tongyue set a new goal for Chery: to return to the top three new energy sources in the middle of the year and become the second in the industry by the end of this year.

Although Liu Qiangdong is an investor in Weilai Automobile, it seems that Liu Qiangdong’s preparation for live broadcast has nothing to do with the automobile.

Not long ago, JD.COM announced that it would invest 1 billion yuan in cash and 1 billion yuan in traffic to add short videos to attract more original authors and high-quality content organizations.

As soon as this news came out, it attracted the attention of netizens, and the voice for Liu Qiangdong’s next live broadcast continued to rise. Netizens were looking forward to a live broadcast in Liu Qiangdong.

The relevant person in JD.COM responded: "In preparation, it will appear in a new form, so please pay attention."

This afternoon, JD.COM officially announced that at 6: 18 pm tomorrow, the "No.1 Purchasing and Selling" Liu Qiangdong AI Digital Man in JD.COM will open the "Live First Show", and at the same time, it will appear in the live broadcast room of JD.COM Household Appliances and JD.COM Supermarket.

Since the release of Xiaomi SU7, the heat has remained high. Many netizens shouted Lei Jun, saying that they hoped Lei Jun would have a live chat.

Lei Jun also replied to many netizens. However, Lei Jun’s replies are basically expression packs, and some are "perfunctory".

For example, many netizens suggested that Lei Jun broadcast live, and Lei Jun replied to the "fuels" expression pack; Some netizens said that the collision test came out, and Lei Jun also replied to the "fuels" expression pack; Some netizens said that they supported the re-queuing, and Lei Jun still replied to the "fuels" expression pack.

Some netizens even said that the production capacity could not keep up, and let Lei Jun go to the factory to make screws. Lei Jun still replied to the "fuels" expression pack.

In fact, for Lei Jun, there have been many live broadcast experiences. The Xiaomi car conference itself was a live broadcast, which exploded the entire Internet that day.

As early as the evening of August 15, 2016, Lei Jun conducted a live broadcast of "Xiaomi 5 Black Technology Experiment" on multiple platforms, and explained many black technologies carried by Xiaomi 5 to users through on-site experiments.

On August 16, 2020, on the occasion of the 10th anniversary of Xiaomi, Lei Jun made his debut in Xiaomi’s live broadcast room.

The next day, the official data released by Xiaomi showed that the sales amount of Lei Jun’s first live show with goods was 210 million yuan, and the cumulative number of viewers reached 50.53 million, setting a double record for live broadcast with goods in Tik Tok.

On New Year’s Day in 2021, Lei Jun once again conducted a special live broadcast in Tik Tok. It is reported that the cumulative viewing volume of the whole live broadcast exceeded 38.49 million, and the sales amount exceeded 188 million yuan.

Many of the recent live broadcasts of these big brothers are related to cars.

Although Zhou Hongyi’s main business is not cars, he is an investor in Nezha Automobile. And Li Yanhong took the lead in founding Jidu’s car, which was the predecessor of Jiyue Automobile.

This also seems to indicate that the automobile industry has rolled from offline to online. You have to play on the internet.

More than half of this is due to the emergence of Lei Jun and Xiaomi automobile, which has played a catfish role in the new energy vehicle market. The huge sales volume makes it impossible for car companies to stay in the office every day. The boss must work harder!

At least half of the energy must be put into marketing.

One is to follow Lei Jun’s personal IP marketing, and the other is to learn a series of marketing tactics of Xiaomi.

Even Yin Tongyue, the 62-year-old chairman of Chery, said with emotion: Lei Jun Yu Chengdong forced my 60-year-old man out!

Wei Jianjun, the boss of Great Wall Motor, who attended the Xiaomi auto conference, is an old-timer of Lei Jun in the auto industry. He also expressed his admiration: Xiaomi’s conference really deserved its reputation!

Later, General Wei opened the Weibo and broadcast directly.

The first battle of rim marketing after Xiaomi Automobile was that Zhiji and Xiaomi Automobile had "connected three moves". Whether it is black or red, Zhiji is out of the circle.

On the other hand, some car companies may not develop smoothly and want to seek more attention through live broadcast.

For example, the sales volume of the ultra-Vietnamese car has not been objective, the marketing has not kept up, and the sense of existence is very low. Not long ago, the marketing team was adjusted.

The data shows that last year, the sales volume of Extreme Vietnam 01 was only 774 vehicles. From January to March this year, the sales volume was 218, 147 and 511 respectively.

In today’s live broadcast, Xia Yiping has been showing some functions based on the ability of the big model, and seems to want to use the big model as a new selling point of the super car.

Li yanhong’s platform is also to bring some traffic to the pole.

JD.COM, on the other hand, has always wanted to bring live broadcasts with goods. Last year, it focused on selling anchors, but there was still a lack of big IP such as Xiao Yangge and Dong Yuhui. So, I had to go to Liu Qiangdong myself.

However, JD.COM’s content ecology has to be built continuously, and it is impossible for Liu Qiangdong to broadcast live by real people every day, so a digital human live broadcast was set up.

At present, live broadcast has become an indispensable marketing method, and it is also a bridge for direct communication between enterprises and consumers.

However, just broadcasting is not enough.

What does the audience like to watch? How to broadcast it to get consumers to place orders?

In a word, if enterprises want to win a great victory in the "new battlefield" of live broadcast, they still need to constantly explore and innovate. What is important is how to make good use of the founder IP. We have to cooperate with Weibo Interactive and Short Video Interactive.

Not long ago, Zhou Hongyi once said that the marketing of Xiaomi Automobile is not only a master, but a god-like existence.

Liu Qiangdong once said, don’t compare marketing with Lei Jun, but he can’t. But it is hard to say that this live broadcast was not inspired by Lei Jun..

Maybe we can really find new ideas by studying Reebs’s marketing methods.

This article is published by Entrepreneurial State authorized by the columnist, and the copyright belongs to the original author. The article is the author’s personal opinion and does not represent the position of the entrepreneurial state. Please contact the original author for reprinting. If you have any questions, please contact editor@cyzone.cn.

GAC Trumpchi continues to show outstanding market performance in the field of MPV, and its models have won wide recognition for their excellent comprehensive performance. In July this year, GAC Trumpchi launched a new car purchase policy, PHEV was listed and became one of the focuses. This new model launched in 2024 comes with a total of 6 configuration versions. The price range is carefully set between 319,800 and 409,800, directly targeting the high-end MPV market segment, aiming to meet the diverse consumer groups who pursue both family warmth and business needs.
?

The Trumpchi E9 PHEV adopts a new design style, showing the atmospheric and fashionable appearance characteristics. The front face is equipped with a large-size straight waterfall air intake grille, and the interior is decorated with chrome-plated trims to create a strong visual impact. The headlights are sharp in shape, connected with banner-style chrome-plated trims, and equipped with a technology-rich light group, which has an excellent visual effect when lit. The lower surround is designed with a blackened air intake, and the front lip is added with a through-type chrome-plated trim, which further stretches the visual width of the front face and enhances the overall momentum.

On the side of the body, the Trumpchi E9 PHEV adopts the square design of the traditional MPV, the roof is suspended shape, and the upper window line and side skirt are decorated with chrome trim, which enhances the delicate feeling of the side of the car. The waist line of the body has a sharp design, and it is matched with an electric side sliding door and a multi-format wheel hub shape to create a rich business atmosphere. The tail shape echoes the front face, and the through taillights are uniquely designed. Sharp light sets extend down on both sides to enhance the layering of the tail.

The interior of the Trumpchi E9 PHEV is both technological and luxurious. The interior is equipped with a 12.3-inch full LCD instrument panel, a 14.6-inch floating central control screen, and a three-spoke type, which enhances the technological atmosphere of the interior. The interior is luxurious in materials, wrapped in large areas of leather materials, and embellished with chrome-plated and diamond-patterned trims, which further enhance the luxury texture of the interior.

The Trumpchi E9 PHEV also performs well in terms of configuration. It is equipped with a high-computing power AVNT car machine (car-grade 8155 chip), which supports convenient functions such as on-board Wi-Fi and mobile phone wireless fast charging. In addition, it is also equipped with ADiGO Pilot assisted driving system, which supports L2-level auxiliary driving functions, including ACC adaptive cruise control system, AEB automatic emergency braking, LDW lane departure warning and other safety auxiliary features. At the same time, the vehicle is also equipped with intelligent interactive systems such as four-zone voice control and Xiaoqi intelligent chat function, which enhance the convenience and fun of driving.

The Trumpchi E9 PHEV is equipped with a system composed of a 2.0T engine and an electric motor. The maximum engine power is 140kW and the maximum torque is 330N · m; the maximum motor power is 134kW and the maximum torque is 300N · m. The transmission system is matched with a 2-speed DHT gearbox. This power combination makes the Trumpchi E9 PHEV perform well in power performance, with a zero-hundred acceleration of 8.8 seconds. At the same time, the vehicle is also equipped with a group with a capacity of up to 25.57kWh, and the pure electric range can reach 136 kilometers under CLTC conditions. The comprehensive battery life of the WLTC under full oil and full power can reach 1032 kilometers, meeting consumers’ demand for long battery life.

(Reporter Zhao Dandan) On August 25th, 2023, the Chengdu Auto Show opened, and the "off-road SUV", a Jietu traveler, appeared in Rongcheng and started the pre-sale. The new car launched five models, 1.5TD-7DCT and 2.0TD-7DCT, with a pre-sale price of 140,900-180,900 yuan.

Jetway Traveler is equipped with fully automatic intelligent four-wheel drive, and adopts Borgwarner’s sixth-generation intelligent torque manager+intelligent limited slip differential lock, which can automatically switch four-wheel drive modes.

In addition to the four-wheel drive capability, Jetway Traveler is also equipped with Kunpeng Power, of which 1.5TD+7DCT is efficient and refined, satisfying users’ pursuit of fuel economy. Facing the "speed and passion" that young users yearn for, the new car also offers 2.0TD+7DCT as an option, with a super output with a maximum power of 187kW and a peak torque of 390 N m.

In terms of intelligent interconnection, Jietu Traveler started from the "core" and was equipped with Qualcomm Snapdragon 8155 chip. Through the configuration of 15.6-inch central control giant screen +AI intelligent housekeeper+FOTA intelligent upgrade, it brought a smooth experience of fast startup, quick response, quick identification and quick connection.

　　[Official map of new car in car home] On June 14th, Geely Automobile released the latest official map of (|) new model "Binyue Super Edition". The new car is equipped with a 1.5L engine and will be officially launched in July. The price is expected to drop further, covering the 60,000-yuan market and truly realizing the first car for young people. In the past six years since its listing, Geely Binyue has harvested nearly 890,000 cumulative sales worldwide.　

　　In terms of appearance, Binyue Super Edition adopts the "Super Storm" design language, bringing a young and sporty styling style with tough lines. The new car adopts the front face design named Super Storm, which looks very dynamic with the front grille of the nebula streamer. The Super Edition uses a 17-inch rim and a rear roof spoiler design to further enhance the sports attributes.

　　The new car adopts a brand-new interior design, and the black and gray interior color matching is simple and classic. As a model with a minimum level of 60,000 yuan, the new car also adopts leather black seats, advanced leather multi-function steering wheel and 8-inch central control large screen.

　　Geely Binyue Super Edition is based on BMA’s global new generation modular architecture. The new car adopts a cage-type safety body, and the high-strength steel is lighter, more compressive and more collision-resistant. ESC body stability system, reversing image, G-LINK intelligent vehicle system, EPB+AUTOHOLD and other practical configurations make the driving experience safer, more comfortable and more convenient.

　　In terms of power, Geely Binyue Super Edition adopts a new 1.5L direct injection engine with a maximum power of 93kW(126 HP) and a maximum torque of 152N·m, and the fuel consumption of WLTC is as low as 6.89L per 100 kilometers. The transmission system is matched with a 5-speed manual transmission and an analog 8-speed CVT automatic transmission. (Compile/car home Wang Yin)

　　　　The Jet Li family live in the United States all the year round.

　　　　There are many stars who are not of their own nationality. For example, Hu Bing is Thai, Summer Xu is Japanese and Jet Li is American. I dare not say about other stars, because I don’t understand them. But I know a little about why Jet Li gave up his China citizenship and got American citizenship, and many of his friends gave up China citizenship and joined other countries for the same reason. Even in the rain, I almost took the same road, but I didn’t give up because of "bad luck"

　　　　It is not clear where Jet Li was born. He grew up in Beijing. Since childhood, he has entered Beijing Sports School to study martial arts, and his achievements are obvious to all. But Jet Li can’t be regarded as a real Beijinger, because he doesn’t have a Beijing hukou and his parents are not Beijingers. Although he won the national Wushu championship and became a martial arts star because of Shaolin Temple, he was helpless in the face of China’s strict household registration system. Because he doesn’t have a Beijing hukou, his unit in Beijing is just a temporary worker, and he can’t enjoy the treatment that an ordinary person should have, let alone the treatment of a star and his career.

　　　　He is weak in the face of registered permanent residence and China’s personnel treatment. He can’t shake this strict household registration and personnel system at all. He can only enjoy the treatment of second-class citizens in Beijing. Brave and invincible on the screen, he can only choose to escape.

　　　　At this time, Hollywood waved to him. In Hollywood, he found his stage. With his talent, he quickly acquired American citizenship and obtained an American hukou.

　　　　This story of Jet Li has been staged more than ten thousand times in our motherland. Therefore, when we question their behaviors, why don’t we deeply investigate the reasons behind them?

Editor: Sun Jie

(Written/Twenty-two Island Owners) The Fat Man Action Team, directed by Bao Beier, was released nationwide on September 30, with an exclusive interview with the starring article and listening to him share with us the interesting stories and experiences before and after filming.

The article and Bao Beier have been good brothers for many years. Bao Beier was invited as the leading actor in the first novel of the article "Liu Yao Zhi Ma Li". This time, the article said that he was very serious on the set and would try his best to carry out the director’s intention and complete the role he wanted. When it comes to Bao Beier’s growth in recent years, the article calls it a complete "qualitative change". "He is very open-minded. When others give him good advice, he must accept it. He belongs to the kind of person like a sponge." Bao Beier’s articles about being mad at netizens during the publicity period are also known. He admits that Bao Beier magnified his pressure. In fact, things are not that serious, and the film should get a good result in the end.

Just recently, Ma Yili, the wife of the article, has two films, The Road Not Taken and Finding You, which landed in the cinema successively. In the middle of the year, she won the Magnolia Award for My First Half Life. The article is full of praise for Ma Yili’s performance. He said that this success stems from the accumulation of Ma Yili over the years, especially the restrained female image in Finding You, which left a deep impression on him.

Talking about the role: joining the crew is an emergency, agent.JHave nothing in common with yourself

When Bao Beier first asked you to play this fat man, what was your reaction at that time?

Article: At first, I was not the person they were looking for, because the actor had a problem with his schedule before he turned on the phone, and then he came to me and asked me to help him in the Jianghu. After he told me this story, I didn’t like it very much, and I didn’t have any interest. I thought it was completely out of line with my temperament. I said you should look for someone else. If you really can’t find anyone, I’ll cover for you before turning on the phone. That’s it.

How many hours does it take to put on this fat man’s makeup?

Article: Yes, it takes more than three hours to paint this makeup every day.

When actually shooting, it should be difficult to move?

Article: It’s a little inconvenient to move because you have to wear that fat suit, but you have to perform a lot of action scenes, so try to overcome it.

Which scene do you think was the most impressive?

Article: Just all kinds of fighting, because you have to turn over, fight, jump up and down.

What about the tofu dance with Bao Beier?

Article: The scene was fine, and there was no rehearsal, so the director thought about a few things and thought it was good to say that, so he followed the action he thought.

: So do you think the role of Agent J has something in common with your personality?

Article: No, not at all.

Talking about Bao Beier: His personality is like a sponge, which magnifies his pressure.

Do you think it’s crazy to shoot this play with Bao Beier?

Article: It’s not crazy, because as an actor, it is to carry out the director’s thoughts and consciousness. His world is a fairy tale world, so we should try our best to enter the director’s context, his world and then complete the role he wants.

As his good friend, how do you think Bao Beier has grown and changed in recent years?

Article: I watched the first online drama "Happy Detective" directed by him. I think his transformation is qualitative, because from the first time he directed a TV series to this time he made a movie, he was very open-minded. When others gave him good advice, he must have accepted it. He belongs to that kind of person like a sponge.

: On the set, do two people agree with each other or will they obey?

Article: I obey, I must obey him at the scene, and we often joke in life.

He is actually under a lot of pressure for this film?　　　

Article: There must be pressure on him, because every director who makes a film has pressure on him, but I think he has amplified this pressure, because I think he has finished the film very well, so he should relax and face the result. He may still think this matter a little too seriously now, and I think it should be a good result.

Were you relaxed when you were filming the director’s debut?

Article: As a director, I said, I cut the film, then made it into a piece, and everything was finished, and I got the Dragon Label. This matter has nothing to do with me, so I let it develop.

: Will the two of you have some cooperation in filming in the future?

Article: I don’t know, I don’t know yet.

Talking about Ma Yili: Her success comes from long-term accumulation.

This year, Ma Yili has just released two films in September, The Road Not Taken and Finding You, and won the Magnolia Award in the middle of the year. How do you evaluate her performance of full-scale explosion this year?

Article: She didn’t break out completely. I think it’s a long-term accumulation, and everything happened to arrive this year, because these plays were shot one after another in recent years, and they didn’t get together, but they were all broadcast and released together. She has always been a hard-working actress, including Magnolia, who gave her this honor. I also think it is an affirmation of her work for so many years. The films "The Road Not Taken" and "Finding You" were both in September, which was not deliberately arranged. I showed "Finding You" before I saw it, and I felt very different. It was also a movie that I liked very much in domestic films this year. All the performances, her emotions and her emotions were so restrained and implicit that it was more acceptable to me than the externalized performances of some films of the same type.

This year, you played a big fat man, and it happened that she also played the ugly role. This breakthrough in role is quite coincidental.

Article: She didn’t pretend to be ugly, which is not called pretending to be ugly. I think she may have started from the role. We all started from the role and didn’t deliberately look for anything.

Talking about performance: I have always been very strict in choosing scripts, and I have to empty myself out every time I work.

In the past two years, you have been insisting on the parallel of TV series and movies. What do you think of the phenomenon that big-screen actors return to small screens?

Article: This is no longer a problem. I don’t think it is as fine as in Hollywood and the United States. In our industry in China, there is no such fine requirement for actors, so there is nothing. Don’t think about how to talk about TV dramas and movies. I think that as long as it is a good work and a good work expressed with heart, the result will be good, so I don’t quite agree with it in China.

: So in the future, movies and TV series will be in parallel?

Article: Of course.

After so many years of acting, did you encounter any confusion in the performance?

Article: It’s all staged, because every time I work, I will clean myself up, then wait for the next play, and then clean myself up, so I need to face different roles and see which part I want to hollow out, which is different every time, so it’s hard to say this, because every actor should encounter that kind of helplessness in the bottleneck period, including some roles that are enough to play and some that need to be played with age.

Now when choosing a script, the requirements are stricter?

Article: I have always been very strict in choosing scripts.

Maybe compared with the previous two years, the standards for scripts are stricter?

Article: I have always been strict.

: What kind of attempts do you want to make as a director and actor in the future?

Article: touch it, you will do it if it is appropriate, and you will act if you like it.

What’s the next work plan?

Article: There is no plan at present. At present, I am rehearsing a drama.

In the past, China brand cars often gave people the inherent impression of being "cheap", but in recent years, with the advantage of localization, they have improved their strength in all aspects and developed rapidly. I’ll arrange it for you by the way today. Let’s look down with Xiaobian.

First of all, from the appearance, the front of Changan Auchan X5 PLUS is very fierce and sporty. Coupled with simple headlights, the details are exquisite. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4540MM*1860MM*1610MM, the car adopts fashionable and simple lines, the car body looks very simple, with large-sized thick-walled tires, and smooth lines run through the whole car side. In the rear part, the rear looks avant-garde, the taillight style is simple and generous, and the unique exhaust pipe looks very avant-garde as a whole.

Sitting in the car, the interior of Changan Auchan X5 PLUS adopts a full shape, which is consistent with the positioning of the car. The steering wheel design of this car is very cool, and it is made of imitation leather, which is full of design sense. Let’s take a look at the central control, with a 12.3-inch central control screen, which makes the interior style impressive and the details are still in place. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks strong in technology. The car uses leather-like seats, equipped with functions such as memory, seat proportion down, and the overall comfort and wrapping are not bad.

Changan Auchan X5 PLUS is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 138KW and a maximum torque of 300N.m, which shows good power performance.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, rear wiper, engine start-stop and other configurations, which fully ensures the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it. I believe it can bring you a good experience.