Cctv newsAccording to China Netcom, the Central Network Information Office issued a notice on the special action of "Clear, Optimize the Business Network Environment and Protect the Legal Rights and Interests of Enterprises". Details are as follows.

Network Information Offices of Party Committees of all provinces, autonomous regions and municipalities directly under the Central Government, and Network Information Offices of Party Committees of Xinjiang Production and Construction Corps:

According to the overall arrangement of the "Clear and Clear" series of special actions in 2023, the Central Network Information Office decided to launch a three-month special action of "Clear and Clear, Optimize the Business Network Environment and Protect the Legal Rights and Interests of Enterprises" nationwide from now on.

I. Work objectives

Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, especially the important thought of the General Secretary of the Supreme Leader on strengthening the country through the Internet, we will comprehensively implement the spirit of the 20th Party Congress and the spirit of the Central Economic Work Conference, thoroughly clean up and dispose of false and infringing information about enterprises and entrepreneurs, resolutely crack down on malicious speculation, and investigate and deal with websites, platforms and accounts that infringe on the legitimate rights and interests of enterprises and entrepreneurs according to law, so as to create a good network public opinion atmosphere for enterprises to concentrate on their careers and concentrate on their development.

Second, the task

Focus on the following ten types of network chaos.

1. Fake others’ enterprise names, registered trademarks, brands, etc. to open websites, register accounts, put apps and applets on shelves, etc.

2. Malicious dissemination of the so-called "private enterprise betraying the country", "private enterprise leaving the field" and "national advancement and people retreating" by means of "labeling", "rhythm" and "magnifying glass", etc., rendering ugly and inciting conflict with the state-owned economy and private enterprises.

3. Revealing business secrets of enterprises, making up the topic of entrepreneurs’ private lives, speculating entrepreneurs’ personal privacy, and revealing entrepreneurs’ personal information such as biometrics, medical health, financial accounts, whereabouts, home address, ID number and telephone number.

4. Engaging in illegal activities in the name of enterprises and entrepreneurs, and using portraits of entrepreneurs in violation of regulations.

5. Using "headline party" to distort the original intention of news, take the past remarks of entrepreneurs out of context, and unilaterally interpret the financial statements of enterprises to interfere with the normal operation of enterprises.

6. Provide associations, related searches and popular recommendations with false information about enterprises and entrepreneurs.

7. Recruit online black public relations and engage in black ash production in the name of "online part-time job", "recruiting writers", "marketing", "negative public opinion public relations" and "paid post deletion".

8. Malicious collection of negative information of enterprises, seeking illegal interests, and publishing negative reports and comments of enterprises and entrepreneurs, asking for property, advertising and business cooperation in the name of deleting posts and eliminating influence.

9. Stir-fry hot events involving enterprises for malicious marketing, as well as cross-platform multi-account intensive posting to maliciously attack enterprises and entrepreneurs.

10. Make use of its own information dissemination convenience, as well as the advantages of technology, traffic and influence to fabricate and spread false information and misleading information, and attack competitors by discrediting them.

Third, the job requirements

(1) improve ideological understanding. The special action has strong policy, wide coverage and high social concern. It is necessary to improve the political stance, fully understand the significance of carrying out this work, adhere to a nationwide network and a chess game, and do not engage in formality, go through the motions, or clip "private goods", and carry out clean-up and rectification in a safe, orderly and in-depth manner.

(2) Improve the working mechanism. It is necessary to establish a special work team, improve the workflow, and actively accept and dispose of illegal information involving local enterprises and entrepreneurs. Report clues and infringement information that need to be disposed of across regions to the Reporting Center of the Central Network Information Office. Report the local accounts and applications that need to be disposed of according to law to the Network Comprehensive Management Bureau of the Central Network Information Office.

(three) to carry out work supervision. It is necessary to guide the website platform to efficiently handle the problem clues handed over by the network information department. It is necessary to intensify supervision and track and evaluate the timeliness and quality of local website platforms. Strict accountability for website platforms that are not well implemented.

(4) Strengthen publicity and exposure. It is necessary to do a good job in the news propaganda of special actions, report the progress and achievements of the work in a timely manner, and respond to social concerns. It is necessary to expose typical cases of violation of laws and regulations that undermine the business network environment. If the circumstances are serious and suspected of illegal crimes, they should be transferred to the public security organs for handling according to law, which will form a powerful shock.

Secretariat of the Central Network Information Office

April 24, 2023

　　During the Mid-Autumn Festival holiday, Meituan executives revealed in their internal letters that in 2023, about 7.45 million riders received more than 80 billion yuan in compensation through Meituan platform. On September 18, the internal letter spread on the Internet, causing netizens to question that "the average annual salary of riders is just over 10,000 yuan".

　　On September 19th, Meituan Research Institute disclosed more detailed data on the income of Meituan riders. 7.45 million riders received orders, accounting for 11% of the total number of riders who received orders for more than 260 days, accounting for about 819,500.About 48% of riders have received orders, and the annual orders are less than 30 days.In other words, 7.45 million riders, including a large part, regard the rider’s work as a short-term transitional job.

　　In addition, Meituan Research Institute also disclosed the average income composition of different types of cities and different types of riders. It is understood that the US group riders include ordinary crowdsourcing, music running and other types. The former has no requirement for the number of days to run a single order, and the working hours are more free. The latter has the requirement for the number of days to run a single order, and the average income is more impressive.

　　According to the data provided by Meituan, in June, 2024, among high-frequency riders, crowdsourcing and le-running riders earned 7,354 yuan and 11,014 yuan respectively in the north, Guangzhou and Shenzhen, while the average income in third-tier and below cities was 5,556 yuan and 7,197 yuan respectively, which basically represented the average income range of high-frequency riders. There are also a large number of part-time riders who mainly use the two peaks in the afternoon and evening to undertake the delivery task.

(Source: Meituan Research Institute)

　　In recent years, the growth of the number of riders is accelerating. According to the public information, 21st century business herald reporters found that from 2020 to 2023, the number of paid riders of the US delegation was 4.7 million, 5.27 million, 6.24 million and 7.45 million respectively. The number of riders increased by 1.21 million from 2022 to 2023, a year-on-year increase of 19.4%, the fastest growth rate in the past four years.

　　In the first half of 2024, the number of take-away riders is still increasing. Taking Beijing as an example, according to the Main Economic Indicators of Accommodation and Catering Enterprises above Designated Size issued by Beijing Municipal Bureau of Statistics, the operating income of the catering industry decreased by 2.9% in the first half of 2024, and the number of employees in Beijing catering distribution and take-away food delivery service increased by 49.7% in the first half of 2024.

　　On April 29th, tourists ate a barbecue in a barbecue city in Zibo.

　　Drum, a stage play staged in Datang Furong Garden, Xi ‘an City, Shaanxi Province.

　　On May 12th, the night market in Tushan Town, Nan ‘an District, Chongqing was very popular.

On May 7th, in front of the "3D Smiling Wall" of Hubin Pedestrian Street in Hangzhou, Zhejiang Province, the photographer took a group photo for tourists and Chen Chen, one of the mascots of Hangzhou Asian Games.

　　On February 19th, the old street along Xinshi Road, Pengjiang District, Jiangmen City, Guangdong Province was crowded with people.

　　The scenery of Nianjia Lake in Changsha, Hunan Province, taken on May 8.

　　Go to Zibo for a barbecue, visit Orange Island in Changsha, and visit the Kite Museum in Weifang … … During the May Day holiday this year, many "online celebrity cities" attracted tourists from all over the country, and the tourism consumption market was booming.

　　Zibo, a new "online celebrity city", is very popular with tourists. According to statistics, the overall tourist orders in Zibo on May 1st increased by 441% compared with that in 2019, and the number of tourists received on the first day of the "Eight General Convenience Markets" holiday in online celebrity’s punching place exceeded 120,000. Changsha, a veteran "online celebrity city", also performed well. By 14: 00 on May 3rd, 27 tourist attractions in Changsha had received 1,949,500 tourists during the five-day holiday, and realized a total revenue of 92,105,100 yuan.

　　For all cities, "becoming popular" is not the ultimate goal, but "growing red" is the long-term pursuit. How to Develop "online celebrity City" in the Long Term?

　　"online celebrity City" has its own unique temperament.

　　"One table, one furnace, one burrito, dipping sauce, rolling meat and putting onions … …” With a unique sense of ceremony and eating method, Zibo barbecue became popular on the Internet. Since this spring, topics such as "organizing a group to have a barbecue in Zibo" have been frequently listed in the hot search list of Weibo and the list of cities in Tik Tok, which has become a phenomenal topic. With the help of social media traffic, Zibo has become a new "online celebrity City".

　　Online traffic quickly turned into offline enthusiasm — — According to the data report released by WeChat on May 1, 2023, the average daily consumption of tourism-related industries in Zibo increased by 73% month-on-month, and the average daily consumption of tourists in local small and medium-sized businesses in Zibo increased by nearly 40% month-on-month.

　　Zibo is not the first "online celebrity City". Previously, in the north and south of the great river, many cities stood out from the dividends brought by the Internet. And these cities have unique characteristics.

　　The fireworks in Orange Island and the light show on both sides of Xiangjiang River have created the label of "romantic city" in Changsha, Hunan; The leisurely teahouse and the diversified and inclusive fashion street circle combine the comfortable and comfortable atmosphere of Chengdu, Sichuan; The "8D magic" terrain and the popular scenic spot Hongyadong make Chongqing an "old online celebrity" … … With their unique scenery and delicious food, these cities have gained a lot of traffic on the Internet, and become one of the "online celebrity cities", gaining high attention and strong influence.

　　The most common symbols in the city can often cause emotional resonance, and then promote people to appreciate and miss the city. In an interview with this newspaper, Zhang Zhian, a professor at Fudan University’s School of Journalism, believes that "online celebrity City" often has its own characteristics. "We see a ‘ Online celebrity City ’ One is flow, and the other is a cultural or emotional trait that will be recognized by today’s young people. Behind the traffic is a spiritual temperament, such as entertainment spirit, which often connects with the mentality of young people. "

　　Such as Changsha. Full of youthful vitality, it has become a spiritual trait of this city. In the major business districts, neon lights and cars come and go; The fisherman’s wharf is breezy and the lobster is fragrant; Singing and laughing at the lakeside concert … … In Changsha, where there will be traffic jams at three or four in the morning, people crowded into food stalls at night and enjoyed the energetic atmosphere of the city that never sleeps. The story of the liberation of the West Night in the documentary, the scenes of the major night markets in Changsha in the news, and the topic of "At 4: 30 in the morning, the streets of Changsha are crowded with people" have formed the urban characteristics of "Youth Changsha" in the quiet, attracting people from online to offline, leaving home and punching in Changsha. In August, 2022, China City Night Economic Impact Report (2021— 2022), Changsha ranked second in "Top Ten Night Economy in China".

　　"This kind of youth culture and youthful vitality is a sign of Changsha. In a sense, Changsha exists for young people. " Chen Gang, Chairman of Changsha CPPCC, said at the 5th China Wenlv New Marketing Summit.

　　Another example is Zibo. This new "online celebrity City" has become the projection and carrier of many people’s inner needs. In the short mobile video, people are infected by the simple and attractive culture here. A ticket that says "go and go" on weekends can achieve a short-term emotional release. "Fireworks" in "Zibo Barbecue" bears people’s pursuit of a better life.

　　As the local people in Zibo say, the small stove for barbecue in Zibo represents temperature, the small cake represents tolerance, and the spring onion represents boldness. On the one hand, there is no lack of cultural significance in food.

　　How to build a "online celebrity City"

　　From Chongqing, online celebrity, Changsha, Hunan, and Xi ‘an, Shaanxi, to Ganzi, Sichuan, and Suizhou, Hubei, which were set on fire by local cultural tourism bureau chiefs, to Jiangmen, Guangdong, and Dali, Yunnan, which became a hit because of popular TV dramas, and to Zibo, Shandong, which always dominated Weibo’s hot search, "online celebrity City" has not only characteristic symbols, but also cultural elements and urban details.

　　How to build a "online celebrity City" has become a topic of interest to more and more cities. Some cities hold special seminars, some cities make a special trip to Zibo to study, and some cities write them into urban planning … …

　　Judging from past experience, the emergence of "online celebrity City" is indeed inseparable from local efforts.

　　For example, in order to further promote the integration of culture and tourism, Jiangmen City, the location of TV drama The Knockout, has produced VR panoramic view of scenic spots in Changdi historical and cultural block and the sign of punch-in point. Visitors only need to scan the code to learn about the scenic spots in The Knockout and the cultural history behind them, and follow the plot to stroll through the century-old street and deeply feel the old times here.

　　For another example, in Changsha Intangible Cultural Heritage Exhibition Hall, located in Orange Island Scenic Area, Hunan embroidery, dough sculpture making skills, xiang opera facial painting and many other intangible projects provide visitors with a deep cultural experience; Various light and shadow art venues, youth centers, cultural and creative spaces, exhibition halls, etc., allow visitors to deeply understand the local history, culture and humanistic charm.

　　Another example is the 14th Five-Year Plan for Chongqing’s Cultural and Tourism Development (2021— In 2025), it is clearly pointed out that it is necessary to establish and improve the IP collaborative innovation mechanism for the integration of literature and tourism, formulate and introduce support policies for original intellectual property rights, further develop practical cultural and creative alliances, promote cultural empowerment tourism, and fully tap all kinds of cultural relics, literature and art, intangible cultural heritage and other human resources.

　　Red, the test is not only the glamorous side of the city, but also the supporting safeguard measures. Once it doesn’t conform to the word of mouth, or changes quickly, "online celebrity City" will face the risk of "red" turning to "black".

　　In Zibo, after the barbecue "out of the circle", the local authorities immediately launched a series of measures to facilitate the people and benefit the people. In order to cope with the large passenger flow, the local bus routes were adjusted in time and barbecue maps were introduced for diversion; The government took the lead in standardizing the accommodation price, and investigated the hotels whose prices increased by 1.5 times. The public toilets in the scenic spot have intimately prepared sanitary napkins and gastrointestinal anti-inflammatory drugs for tourists; Local men, women and children go into battle together, serve as volunteers to provide services for foreign tourists, and open their arms to the whole country with sincere attitude … … Zibo, a small city, has won people’s praise for its honesty and enthusiasm. According to the data of Meituan, the number of accommodation bookings in Zibo on May 1 this year increased by 800% compared with that in 2019, ranking first in Shandong, and its reputation has been maintained at a high level.

　　Some netizens commented, "You think people are promoting barbecue, but in fact they are promoting residents’ quality, administrative team’s ability and a good business environment." "Zibo barbecue is not a string, and it cares about people’s livelihood, boosting popularity, promoting consumption, revitalizing the economy, building image, creating culture and increasing confidence."

　　In Chongqing, promoting the improvement of tourism environment has become an important task. As Qin Dingbo, deputy director of Chongqing Cultural Tourism Commission, said, with the attention of the city and the accelerated improvement of the tourism environment, the next step is to make what kind of products to attract tourists to stay. Relevant parties in Chongqing said that the next step will continue to promote the quality of product supply. In addition to upgrading a number of scenic spots in online celebrity, such as Hongyadong, Liziba Light Rail and ciqikou ancient town, we will also launch a number of boutique tourist routes around red tourism, urban tourism, Three Gorges tourism and rural tourism, and strive to build a number of iconic, driving and original tourist brands.

　　Let the city move from "online celebrity" to "Changhong"

　　A city can become "online celebrity" by virtue of the spread of a certain scenic spot or event. But to achieve the "long red" state, you need to provide good experience and feelings for a long time.

　　In Zhang Zhian’s view, "online celebrity City" and "Changhong" need planning, marketing, scenes, sharing, spreading and connecting. He believes that a long-term sustainable "online celebrity city" is composed of many factors: first, a developed industrial economy, so as to attract more young people to work here; The second is a livable living environment, and people can have a good consumption experience; The third is a certain cultural accumulation, and the city has its own spiritual symbols and spiritual characteristics. "Short-term hot cities do not mean that they must be cities that continue to exude charm. It is also necessary to effectively transform this flow and become a driving force for sustainable urban development."

　　The practice of Hangzhou is worth learning. In this southern city, Wulin Road in the center of the city is always brightly lit and tourists fly by, and the prosperous night economy lights up the night; A number of interesting landmarks such as "the most beautiful runway", "big and small lotus", the gate of Hangzhou and the Internet of Things Street are constantly appearing; China cartoon museum, China Network Writers Village and other national IP names have successively settled down; E-commerce, Internet of Things, Internet finance and other emerging industries are booming, providing people with a new track for development … … Under the organic combination of various elements, the charm of Hangzhou has continued to increase for a long time.

　　In an interview with this newspaper, Talia Liu, an associate professor at Communication Research Institute of Communication University of China, said: "Really long-lasting ‘ Online celebrity City ’ , to be able to generate economic and emotional links with the local. ‘ Online celebrity City ’ Our growth and development is a process of activating internal motivation, integrating external resources, and then external resources can drive internal motivation, and finally form a United community. The core driving force is human strength. "

　　Some analysts believe that "online celebrity City" focuses on highlighting its characteristics. It should not only learn from the success of other cities, but also combine its own historical heritage, regional culture and the requirements of the times to create its own urban spirit, establish an image externally and unite people at home.

　　From "online celebrity" to "Changhong", "online celebrity City" combines its own advantages and constantly explores the road of urban industrial transformation and upgrading.

　　For example, Weifang High-tech Zone. Here, we focus on the Meta-Universe digital tourism industry. At present, we have laid out professional parks such as Meta-Universe Future Innovation Valley and Liandong U Valley, and gathered 8 key enterprises such as Goer and Tongxin Vision, focusing on building a number of projects such as Kashgar Meta-Universe digital tourism base and Meta-Universe digital technology research and development to shape the advantages of the tourism industry. The person in charge of Weifang High-tech Zone told the author that in the next step, we will build an industrial platform based on parks such as Meta Universe Future Innovation Valley, cultivate and introduce a number of leading enterprises and high-quality projects, and explore the application of "Meta Universe+Cultural Travel".

　　Looking at Changsha again, Malanshan Video Cultural and Creative Industry Park has gathered more than 4,000 upstream and downstream enterprises in the video cultural and creative industry chain. It has scientific and technological innovation forces such as Huawei Cloud Audio and Video Innovation, Volcano Engine, Malanshan Computer Media Research Institute and 5G Key Laboratory, which has promoted the competitiveness and influence of Changsha Cultural and Creative Industry. At the 2023 National Conference on Cultural and Tourism Industry Development, Malanshan Video Wenchuang Industrial Park was awarded the "National Cultural Industry Demonstration Park".

　　Maintaining the strength of "Changhong" is inseparable from the strength of talents.

　　At this point, Xi’ an continues to exert its strength. In January this year, Xi ‘an issued the "Implementation Opinions on Further Strengthening Talent Work to Promote High-quality Development in Xi ‘an", proposing to strengthen talent work to promote high-quality development, implement a more active, open and effective talent policy, and strive to build Xi ‘an into a source of innovation, an industrial integration place and a first-class talent selection place with various talents, broad development space and excellent ecology.

　　"I especially hope that most cities in China have ‘ Online celebrity gene ’ 。” Zhang Zhian told the author, "I hope that different cities can find their own personalities, find different ways of development, and finally let people choose in so many different cities."

　　interlinkage

　　Iterative "online celebrity City"

　　"online celebrity" was originally the abbreviation of the word "Internet red man". Now, everything that has high traffic and is widely concerned on the Internet is often labeled as "online celebrity". Online celebrity Campus, online celebrity Cuisine, online celebrity Landmark … … The scope of "online celebrity" is constantly expanding, and "online celebrity City" came into being.

　　What are the types and stages of "online celebrity City"? In this regard, the media and academic circles are inconclusive and the classification methods are different.

　　Some observers believe that the development of "online celebrity City" has experienced three generations. Before the popularization of the Internet, Xiamen, Lijiang and other cities consciously put image advertisements in the media, which can be called "online celebrity City" and "Veteran". The second generation, represented by Xi ‘an and Chongqing, exploded on the short video platform. In the third generation, the city image is closer to the aesthetics of young people, and Changsha is one of them.

　　Some scholars have analyzed that "online celebrity City" has developed into the 4.0 era. In the 1.0 era, it was mainly a city famous for its natural scenery, such as Lijiang and Dali. In the era of 2.0, the artificial urban landscape was circled, and the typical representatives were Chongqing, Chengdu, Xi ‘an and other cities. In the era of 3.0, "eat, drink and be merry" was the key word, such as "Super Wen He You" in Changsha, which attracted much attention. The era of 4.0 is the "industrial era", and Zibo, which relies on the "consumer service industry", is a typical representative.

　　(Xu Yujie finishing)

　　At 24 o’clock on April 17 (next Monday), the eighth round of price adjustment window will be ushered in this year.

　　According to industry estimates, as of April 13th, the eighth working day of this round of refined oil price adjustment, the change rate of reference crude oil is 12.01%, and it is estimated that domestic refined oil will be raised by 510 yuan/ton, which translates into an increase of 0.40 yuan/liter to 0.44 yuan/liter.

　　There are still two working days before the final price adjustment date. Judging from the current data of crude oil change rate, the oil price will probably refresh the biggest increase this year next Monday night.

　　It is worth noting that the first seven rounds of oil price adjustment this year have shown a pattern of "2 up, 3 down and 2 stranded", and the last two rounds of price adjustment have been lowered.

　　According to the current formation mechanism of refined oil prices, the main basis of domestic refined oil price adjustment is the change rate of the weighted average price of international crude oil prices in ten working days compared with the weighted average price of international crude oil prices in the last cycle.

　　In other words, the expected upward adjustment of domestic refined oil prices in this round is related to the upward trend of international oil prices in this price adjustment cycle.

　　Judging from the latest international oil price, as of the close of April 12, the futures price of light crude oil for May delivery in the New York Mercantile Exchange rose by $1.73 to close at $83.26 per barrel, an increase of 2.12%; London Brent crude oil futures for June delivery rose by $1.72 to close at $87.33 a barrel, an increase of 2.01%.

　　In fact, the recent surge in international oil prices is mainly affected by the news that oil-producing countries have announced joint production cuts. Over the past week or so, the international oil price has increased by about 9%.

　　In the news, on April 2, several oil-producing countries announced that they would voluntarily cut crude oil production from May to the end of 2023.

　　Specifically, Saudi Arabia will implement a plan to voluntarily reduce production by 500,000 barrels per day from May until the end of 2023. Kuwait will voluntarily cut its oil production by 128,000 barrels per day from May until the end of 2023.

　　The UAE oil minister said that it will voluntarily reduce oil production by 144,000 barrels per day from May to the end of 2023. Kazakhstan’s Ministry of Energy said that Kazakhstan will contribute 78,000 barrels per day to OPEC+ production reduction.

　　Russian Deputy Prime Minister Novak said that Russia will voluntarily reduce oil production by 500,000 barrels per day until the end of 2023. Algeria will cut its oil production by 48,000 barrels per day from May to the end of 2023.

　　Oman’s Ministry of Energy and Mines said it would voluntarily reduce its oil production by 40,000 barrels per day from May until the end of 2023.

　　According to the first financial reporter, the global crude oil supply is highly concentrated, and OPEC, Russia and the United States account for nearly half of the global crude oil supply, which is the main source of marginal variables of supply. Among them, OPEC and Russia actively regulate supply by setting production quotas, which means that changes in their production policies can have a greater impact on the balance between supply and demand of oil products.

　　"OPEC+ suddenly announced a further reduction of production by 1.6 million barrels per day, and the international oil price rose rapidly. WTI once again broke through 80 US dollars per barrel. We believe that there is still room for upward growth in crude oil prices in April." Guosen Securities analysis said.

　　Looking forward to the market outlook, Lu Qiaohui, an analyst of Jinlianchuang refined oil products, believes that international crude oil may maintain a volatile trend, and there are still three working days from the price adjustment window. It is a foregone conclusion that the retail price of this round will be greatly raised. "Affected by this, the final price adjustment of this round of retail price is expected to be around 500 yuan/ton, when the retail price will rise sharply, or it will usher in the biggest increase in the year."

　　"Hello, is this the place to apply for vaccination for dogs?"

　　At 9 o’clock yesterday morning, Jamlom, who just moved to Hangzhou from Wenzhou for half a month, came to Hangzhou Yunlai Pet Hospital. Because of the job transfer, she brought her dog in Wenzhou to Hangzhou, so she had to apply for a new license. Unexpectedly, the team with the dog’s immunization certificate at the door has actually been lined up on the road.

　　"In the past week, hospitals have all come to vaccinate dogs, and more than 100 dogs have to be vaccinated and immunized every day." Villi, vice chairman of Hangzhou Small Animal Diagnosis and Treatment Industry Association and president of Yunlai Animal Hospital, told Qianbao that all the hospital staff were vaccinated this week, and there was no time for consultation.

　　The number of dogs vaccinated has soared.

　　There are at least 800 vaccinations a day.

　　"Canine rabies is a disease that is compulsory in Hangzhou, that is to say, rabies vaccine for dogs is completely free. Dogs that have been vaccinated will have an immunization certificate supervised by Hangzhou Agriculture Bureau. Only dogs with valid immunization certificates can go to the urban management department to apply for a dog license. "

　　The dog epidemic prevention staff of Hangzhou Animal Husbandry and Veterinary Bureau said that at present, there are 21 dog immunization spots in the main urban area of Hangzhou, including 7 government immunization spots and 14 designated animal clinics. In the past, the number of vaccination certificates in Hangzhou was about 40 per day, but now it has surged to at least 800.

　　In the past week, Yunlai Pet Hospital has to handle more than 200 dogs’ injections during the peak period, and the hospital has only 9 staff members. "The hospital will also do free sterilization for stray cats, which is also designated by the government. Now that people are bringing cats, we can only let them come back in a few days because there is really no time for surgery. " Villi said.

　　Zheng Wei, dean of Hangzhou Hongtai Pet Hospital, also said, "This week, the rabies vaccine in our hospital has also exploded. At most, 500 dogs are vaccinated every day, and there are more than 200 dogs every day in these two days."

　　There are all dogs, large and small, who apply for the certificate.

　　Most of them are first-time applicants.

　　Qianbao reporter interviewed 11 dog owners randomly in Yunlai Pet Hospital, and 10 of them applied for canine immunization certificates for the first time.

　　Xiao Yu, a Beijing Ba dog, is 4 years old and is raised by a couple of 40 years old. The male owner said that Xiao Yu didn’t have a dog license before, but he spent his own money to vaccinate in the pet shop every year. Only recently did he know that he could vaccinate at a fixed point for free.

　　Aunt Li, who came from Daguan, held a "string" in her arms (commonly known as a hybrid dog of unknown breed). This dog aunt has been raised for more than 6 years. Yesterday, a family of three accompanied the puppy to get an injection and apply for a certificate. "If you don’t apply for a certificate now, I’m afraid I can’t raise it." Aunt Li said that there is nothing else, but it is not easy to arrange the dog walking time at 7 am and 7 pm. Dogs also need to bask in the sun, and our elderly people have bad legs and feet, which is really inconvenient.

　　At 10 o’clock in the morning, two fashionable young men rushed to the hospital and asked if they could vaccinate an Alaskan dog and apply for an immunization certificate.

　　Alaskan dogs are huge and stand up, half a head taller than adults. The hospital specially arranged an empty room for it, and the veterinarian completed the vaccination for it accompanied by the owner.

　　Subsequently, the reporter from qianjiang evening news came to the canine immunization point of Gongshu District Animal Health Supervision Institute. Staff member Qin Xuefeng told reporters that there are now 120-130 dogs in the station every day, and basically 8 of the 10 vaccinated dogs are newly certified.

　　Immunization card stock emergency has been printed.

　　You can only give the number first for the time being.

　　Dogs that have been vaccinated can apply for immunization certificates, but now many immunization points have run out of immunization certificates.

　　Qin Xuefeng told Qianbao reporter: "At present, only Gongshu District and Xihu District have immunization certificates, and other immunization points have no certificates to issue." "The stock of immunization cards has been fully distributed, and now 12,000 immunization cards are being rushed. At present, we have negotiated with the urban management to issue the immunization card number to the dogs who come to fight rabies vaccine. " The dog epidemic prevention staff of Hangzhou Animal Husbandry and Veterinary Bureau said.

　　Two weeks ago, Villi went to Hangzhou Animal Husbandry and Veterinary Bureau to get 1,000 immunization certificates. On Tuesday, Villi went to get another 100 certificates and 400 rabies vaccines, which were used up the next day. Villi said, "The 100 certificates we received are the last stock in Hangzhou. After use, the bureau gave 500 immunization card numbers. "

　　The same situation also appeared in Yuhang District, Hangzhou. Qianbao reporter learned from Yuhang District Animal Husbandry and Veterinary Bureau that there are also shortages of immunization certificates in many towns and streets in Yuhang.

　　depth

　　Be careful when buying vaccines online to inject.

　　In Yunlai Pet Hospital, Qianbao reporter met a lady with a small yellow book full of immunization records in her hand, asking if the dog that had just been vaccinated could be re-injected.

　　The reporter of Qianbao took a closer look and found that there was no government signature and seal on the "vaccine book", which was made by a pet shop. The veterinarian on the side said that all the immunization records in the book were used to immunize dogs against infectious diseases, and there was no record of rabies vaccine injection.

　　It turned out that this lady listened to the propaganda of the business and injected a bunch of so-called imported infectious disease vaccines into her dog, but she didn’t know that rabies vaccine was a compulsory vaccine in Hangzhou.

　　"Generally speaking, the interval between dog vaccine injections is 15 days. In the past few days, we have encountered several pet owners who have just been vaccinated privately and have informal documents to apply for dog immunization certificates. According to state regulations, we will not handle such cases. " Villi said.

　　"These unlicensed dogs usually go to pet stores and buy vaccines online for injection. Our animal husbandry and veterinary department cannot issue immunization certificates; The sales of rabies vaccines in these places are also illegal. If something goes wrong, consumers’ own rights and interests will not be guaranteed. " The dog epidemic prevention staff of Hangzhou Animal Husbandry and Veterinary Bureau reminded.

　　be relevant

　　76 people were bitten by stray dogs in downtown Wenzhou

　　According to the police, this is a number of dog bites.

　　As of press time, Wenzhou police have arrested seven suspicious stray dogs.

　　Since November 16th, there have been many incidents of stray dogs wounding in Wenzhou city. According to the preliminary statistics of Wenzhou CDC, as of 8: 00 pm on November 17th, there were 76 people who were bitten by dogs in Wenzhou city, of which the youngest was only 2 years old and the oldest was 71 years old.

　　Since the 16th, many citizens in Wenzhou City have been bitten. In these two days, the dog injury clinic in the emergency department of Wenzhou People’s Hospital ushered in the peak period of medical treatment. Lv Wang, the attending physician of the dog injury clinic in this hospital, said that from 12 noon on the 16th to 7 o’clock that night, nearly 30 patients came to the hospital one after another to get rabies vaccine, which was surprisingly high for the doctors in the dog clinic. From the day of 16th to the afternoon of 17th, Wenzhou People’s Hospital received 47 patients bitten by dogs.

　　According to the doctor, the peak period of stray dogs’ injuries is generally concentrated in summer, and the hot weather leads to dogs’ bad temper. However, it is a bit unusual for so many stray dogs to concentrate on injuries in mid-November, which requires detailed investigation by relevant departments.

　　According to the incomplete statistics of Wenzhou CDC, from 16th to last night, a total of 76 people in Wenzhou were bitten by stray dogs, mainly in Wenzhou People’s Hospital, Liuhongqiao Chinese Medicine Hospital and Nanbaixiang Community Service Center.

　　The reporter from qianjiang evening news learned from the police in Ouhai and Lucheng that there have been many warnings of stray dogs injuring people in two days. According to the police, this concentrated outbreak of stray dogs was caused by multiple dog bites. As of press time, Wenzhou police have jointly arrested seven suspicious stray dogs with a professional search team, and the search on the road is still going on. The police also reminded citizens who adopt dogs that they should register with the relevant administrative departments and get vaccinated in time to reduce the incidents of stray dogs hurting people from the source.

　　Our reporter Wang Zifang

　　Our reporter Shi Wen

　　Cctv newsLadies and gentlemen, don’t be surprised. This is the year 2017— The sixth question of the fifth-grade mathematics examination paper for monitoring the teaching quality at the end of the 2018 school year (last). On January 26, this math test question was madly transmitted in the WeChat circle of friends of many netizens in Nanchong.

　　The students’ answers are varied.

　　Some students replied: "The captain of the ship is over 18 years old because minors can’t drive cargo ships"; Some students replied: "The captain of the ship is 36 years old because he is very narcissistic"; Some students solemnly replied: "It is not certain that the number of sheep and goats has nothing to do with the age of the captain, and it is impossible to find out the age of the captain."

　　Official response: Investigate students’ questioning consciousness and critical consciousness of mathematics problems.

　　On the 26th, the official WeChat of the Propaganda Department of Shunqing District Committee of Nanchong released the "Knowledge Test Site Description" of Shunqing District Education Teaching and Research Section on this topic. According to this statement,The purpose of the topic test center is to examine students’ questioning consciousness, critical consciousness and independent thinking ability in mathematics problems.

　　As for the design reason of this question, the explanation says: "Some surveys show that primary school students in our country generally lack the questioning consciousness and critical spirit of mathematical problems." In view of this, it is designed as a knowledge test center in the final exam of primary school in this issue (such questions have appeared in the final exams of primary school students in many places in China). Strive to lead students to dare to challenge authority, break the mindset and cultivate a good spirit of questioning. "

　　What do netizens think?

　　After reading the answers of primary school students, many netizens also exposed their answers and their views on this matter.

　　Netizen answer

　　@ 封封: Pleasant Goat, Beautiful Goat and Lazy Goat are all on board. It is estimated that the captain is only the old village head.

　　@ 中中中中中中中中: Dare to ask if the sheep on the boat is Sean or Pleasant Goat?

　　@ViP Attendant: The captain was so popular that he jumped into the sea, so there was no captain on board. It is estimated that these 36 sheep can fetch a good price.

　　@ gnome male-"zll: Why should I help Kobayashi answer? ? ? ? ?

　　Some netizens also questioned this way of presenting questions.

　　@Evan: What did the fifth-grade students do wrong to face these?

　　@ I am a big pineapple: Math problems should not be criticized, but the questioner.

　　@ Start a pile of pieces of paper: I feel that my steps are a bit big.

　　@L Fankong: I still dare not admit the wrong topic.

　　However, more netizens praised the wit of primary school students and the way teachers set questions.

　　@Eddy wenbo: The pupils’ answers are so perfect.

　　@ Ping An Fu Ruyide: These answers are quite cool and have an unyielding sense of cuteness.

　　@ Eight Degrees Remaining Temperature -cool: IQ limits my way of answering questions!

　　@ Go all out in the blue sky: Today’s children are very independent in thinking. Unlike before, we all unified our thoughts and unified our answers. When we grow up, our independent thinking discrimination ability is poor ~

　　Winchester’s Heart: Well, if you jump out of the circle, your imagination will be infinitely extended. This just exercises the child’s imagination or criticism.

　　@Nn121o: This question is interesting and can be used to test children.

　　@ Shi Lei I said: When you grow up, you will find that not all questions have standard answers.

　　What do you want to say after reading the exam questions for primary school students in these years?

　　In the Internet age, teachers have gradually changed the original rigid teaching methods and started to make various fancy questions. Many exam questions are also popular on the Internet.

　　Please listen to the questions below.

　　Question 1:Choose "Who is the most beautiful" from the photos of Xifeng, Furong, Ruhua and Chinese teacher.

　　This is a Chinese question for the third grade of Jiangning Primary School in Nanjing. It is reported that the proposer is not the "Class 8 Chinese teacher" in the answer option, but another male teacher. Many parents of students questioned the purpose of the teacher’s question, saying that this topic has no purpose and value except for being funny.

　　In this regard, the headmaster said that it is understandable that the young teacher who just graduated lacks some professional qualities, but he is innovative and everyone should give him a chance.

　　Question 2:

　　This is a third-grade math problem in a primary school in Shanghai. Did you choose D without hesitation? Please go outside the classroom ~ ~ The correct answer is A.

　　Reason? Purchase at the original price and sell at the original price. Boss, are you doing well in this business?

　　According to the reporter, many primary school students have also fallen into the "trap" on this topic!

　　Question 3:

　

　　This is a Chinese question for fifth-grade pupils in Hangzhou. It is said that a primary school student was hard to cry because of the test paper, and some parents called 12345 for this.

　　A Chinese teacher analyzed that this is a crossword puzzle. At first glance, it is quite simple, but after careful reading, it is actually very difficult. It is necessary to fill in four-character idioms and have the same ABCD structure as being alone.

　　If it were you, what would you say?

　　The latest news of Beijing Covid-19 vaccine

　　[Updated on November 17th, 2022]

　　News on December 15, 2022

　　Notice on the implementation of the second dose (fourth dose) of Covid-19 vaccine to strengthen immunization was released.

　　News on November 17, 2022

　　Do you have inhaled COVID-19 vaccine in Beijing? Multi-area open appointment vaccination

　　News on July 6, 2022

　　Summary of COVID-19 vaccination measures for Beijing to enter gathering places from July 11th.

　　10.28 message

　　COVID-19 vaccination for people aged 3-11 was launched in Beijing on October 28th.

　　10.20 message

　　Where is the booster shot of Beijing COVID-19 vaccine? Summary of inoculation sites in each district

　　Frequently asked questions about booster vaccination of COVID-19 vaccine (crowd+interval)

　　9.29 news

　　Location and schedule of three-needle COVID-19 vaccination in Fengtai District, Beijing

　　What are the vaccination sites of three-needle COVID-19 in Chaoyang District?

　　9.7 message

　　Resolutely put an end to the combination of QR code investigation and compulsory vaccination (National Health Commission)

　　How to judge whether COVID-19 vaccine is related to allergies?

　　National Health Commission responded to strengthening vaccination (how to fight high-risk groups)

　　9.2 message

　　Since September 1st, COVID-19 vaccine in Chaoyang District of Beijing has fully adopted the vaccination reservation system.

　　9.1 message

　　Summary of common problems in COVID-19 vaccination for the elderly

　　What are the vaccination requirements for the elderly in COVID-19?

　　8.25 message

　　The latest news of COVID-19 vaccine booster (when to make an appointment)

　　7.27 message

　　2021 COVID-19 Vaccination for 12-17 years old non-school population in Chaoyang, Beijing started.

　　7.26 message

　　COVID-19 vaccination among people aged 12-17 started in Shunyi, Beijing.

　　COVID-19 vaccination for people aged 12-17 was started in Huairou, Beijing on July 24th.

　　7.23 message

　　Vaccination sites of Beijing minor COVID-19 (summary by district)

　　COVID-19 Vaccine Appointment Vaccination Procedure in Daxing District, Beijing (with appointment entrance)

　　?Covid-19 vaccination for people aged 12-17 started in Beijing on July 20th.

　　Vaccination schedule: vaccination will be started in senior high school (15-17 years old) on July 20th, and in junior high school (12-14 years old) in early August.

　　Haidian District Online COVID-19 Vaccine Reservation System

　　Reservation platform: Healthy Haidian

　　(Real-time dynamic query of COVID-19 vaccination site details in Haidian District)

　　Beijing COVID-19 Vaccination Welfare

　　Summary of preferential welfare policies for vaccination in COVID-19 (ticket discount+coupons)

　　Vaccination of COVID-19 compatriots in Beijing, Hong Kong and Macao

　　Compatriots in Beijing, Hong Kong and Macao can get COVID-19 vaccine free of charge with relevant documents.

　　3.31 News-Latest Q&A on Vaccination in COVID-19

　　Summary of New Q&A on Vaccination in COVID-19, Beijing (official answers to 25 hot issues)

　　34 Questions and Answers on New Crown Vaccination on March 31st (released by National Health Commission)

　　3.30 News-COVID-19 Vaccination Technical Guide Released

　　National Health Commission Releases Technical Guidelines for Vaccination in Covid-19 (First Edition)

　　3.26 Latest news

　　COVID-19 Vaccine Vaccination for Foreigners in Beijing Started in an All-round Way (Summary of Frequently Asked Questions in Chinese and English)

　　Some restaurants and B&B scenic spots in Pinggu give discounts to COVID-19 vaccinators.

　　Safety and Effectiveness of Vaccine in COVID-19

　　Summary of 16 issues such as safety and effectiveness of the new crown vaccine on March 21 (Health and Health Commission)

　　Latest situation of vaccine in COVID-19

　　① The latest progress of vaccination in COVID-19.

　　② The latest situation of vaccination in COVID-19.

　　?The first mobile vaccination vehicle in China is expected to be put into use in Beijing and Hebei in April.

　　Vaccinators don’t have to go to the inoculation point, and the vaccination car comes to the door to get the big vaccine. [Details]

　　COVID-19 Vaccination for the Aged 60 and Over.

　　The latest news of vaccination in COVID-19 over 60 years old in Beijing (summary by district)

　　Official Answers to 21 Hot Issues of Vaccination in COVID-19, Beijing (released by CDC)

　　Antibody detection after vaccination in COVID-19

　　Does Beijing COVID-19 produce antibodies after vaccination? The detection box can be operated by individuals.

　　3.9 latest news

　　Beijing Dongcheng registered to play COVID-19 vaccine unified reservation platform online.

　　COVID-19 vaccine in Changping District, Beijing added night vaccination.

　　Vaccination in COVID-19 under 18 years old

　　Can you get COVID-19 vaccine under the age of 18?

　　When can people under 18 be vaccinated with COVID-19 vaccine?

　　?3.2 Latest news

　　What is the difference between inactivated vaccine and adenovirus vector vaccine?

　　What’s the difference between four domestic COVID-19 vaccines?

　　Can individuals choose to vaccinate four COVID-19 vaccines approved for marketing in China?

　　Beijing has vaccinated some elderly people aged 60 and above with COVID-19 vaccine (CDC).

　　Vaccination certificate after vaccination

　　How does Beijing Health Bao export or print COVID-19 vaccination certificate?

　　?The second dose of vaccine should be vaccinated in time when returning to Beijing after the holiday (with vaccination precautions)

　　Vaccination schedule for Spring Festival in COVID-19:Click to view

　　Registration of mopai in various districts of Beijing: Click to view.

　　The Second Vaccination of COVID-19 Vaccine (Key Population);

　　Start time: January 21st, 2021.

　　According to the unified arrangement of the city’s vaccination work, the start date of the second dose of vaccination for key populations is January 22, and it is planned to be completed before February 8. The city will do a good job in mobilizing and organizing the second dose in accordance with the principle of "no change in vaccination requirements, no change in organizational channels and no change in vaccine varieties" to ensure the orderly connection between the first dose and the second dose.

　　The COVID-19 vaccine used this time is a whole virus inactivated vaccine, and the recommended immunization program is 2 shots. In order to achieve the best immunization effect for the vaccinated population, the second dose of vaccine can be inoculated at an interval of 21 to 28 days, or it can be completed within 14 to 28 days.

　　Q&A on the second vaccination: Click to view.

　　COVID-19 vaccination consultation hotline:

　　Shijingshan district announces consultation hotline

　　Summary of vaccine consultation telephone number in COVID-19, Beijing

　　?Guidelines for vaccination of COVID-19 vaccine for special population.

　　1. Guidelines for COVID-19 Vaccination for Diabetic Patients (First Edition)

　　2. Guidelines for COVID-19 Vaccination in Patients with Hypertension (First Edition)

　　3. Guidelines for COVID-19 Vaccination for Patients with Thyroid Diseases (First Edition)

　　?From January 1, 2021, Beijing organized all districts to carry out COVID-19 vaccination for nine key groups.

　　In order to strictly implement the work requirements of the joint prevention and control mechanism in the State Council, and in accordance with the relevant deployment of COVID-19 vaccination for key population in Beijing, since January 1, 2021, Beijing has organized various districts to carry out COVID-19 vaccination for nine key population groups, and on the basis of knowledge and voluntariness, strive to achieve "every one should take it". In order to ensure the smooth development of vaccination work, relevant departments and institutions in the city have made careful arrangements for key links such as transportation, storage, vaccination and adverse reaction disposal of vaccines in COVID-19, and closed-loop management of vaccines in COVID-19 has been realized in the whole chain and process.

　　In order to do a good job in COVID-19 vaccination for the key population, the relevant departments and institutions at the two levels in the urban area have carefully organized and deployed. The staff and medical staff who participated in this work gave up their rest during the festival and took up their posts, actively and steadily promoting related work. At present, 220 inoculation sites have been put into use. COVID-19 vaccine command and dispatch platform and vaccination management platform have been launched, and personnel information is interoperable with Beijing "Health Bao" platform. After the first dose of vaccination, the column of "Health Bao" and "health service reservation inquiry" in Beijing will prompt "First dose has been vaccinated"; After the second dose is inoculated, it will prompt "Vaccination complete". From January 1st to 2nd, 2021, the whole city was inoculated with 73,537 doses of COVID-19 vaccine, and no serious adverse reactions occurred.

　　1. Vaccination population: Click to view.

　　2. Vaccination schedule: click to view.

　　3. Vaccine price: Click to view.

　　4. How to make an appointment: Click to view.

　　At present, the vaccination work of nine key groups is coordinated by the municipal level, organized and implemented by the district level, and each unit or industry department specifically organizes docking, and the vaccination is carried out in an orderly manner according to the unified arrangement in the district. In principle, no personal appointment is taken.

　　Official answers to 14 questions about vaccination in Covid-19, Beijing (reservation+price)

　　?How to monitor the adverse reactions of vaccines in China?

　　Wang Huaqing, chief expert of immunization program of China CDC, said that the national laws and regulations, such as the Vaccine Management Law, the National Monitoring Scheme for Suspected Adverse Reactions of Vaccination and the Measures for Identification of Adverse Reactions of Vaccination, all have clear provisions on monitoring and handling of suspected adverse reactions of Vaccination.

　　Specific measures include defining the responsible reporting unit, the responsible reporter, the content and time limit of the report, and stipulating the conditions for suspected vaccine adverse reactions that need to be investigated. Moreover, the diagnosis of abnormal reactions needs to be completed by the investigation and diagnosis expert group, and the identification needs to be completed by the provincial and municipal medical associations. The monitoring of suspected vaccine adverse reactions is realized through the monitoring information system established by China CDC, and information sharing is realized between CDC and ADR monitoring institutions. Disease control institutions at all levels and adverse drug reaction monitoring institutions will also regularly analyze and evaluate the monitored information. If there is a major event, it will be analyzed and evaluated in time.

　　?Will the virus mutation affect the vaccine effect?

　　Virus is one of the simplest organisms, and its proliferation depends on living cells. In the process of proliferation, the virus will mutate, and most of the mutations will not affect the pathogenicity of the virus, the sensitivity of detection reagents and the effectiveness of the vaccine. According to the latest information released by the World Health Organization, from the global monitoring of Covid-19 mutation, there is no evidence that virus mutation will invalidate the existing Covid-19 vaccine. The World Health Organization’s global Covid-19 laboratory network includes a special SARS-CoV-2 virus mutation and evolution working group, which is rapidly detecting new virus mutation and evaluating its possible impact, which will also provide early warning and scientific analysis basis for subsequent vaccine development and application.

Special feature of 1905 film network The summer file in 2024 ended with a total box office of 11.633 billion.

Although the innovations in technology and form of some films have aroused extensive discussion in the industry, the box office has failed to set a new record. This phenomenon can’t help but make people think deeply: Why didn’t film innovation bring the expected box office success?

The direction of film innovation: the balance between technology and content

Film critic Ai Hui pointed out that technological innovation is important in film creation, but the innovation of story content and characterization can not be ignored.

In recent years, with the increasing expectations of the audience for visual effects, many films began to seek breakthroughs in special effects, 3D, IMAX and other technical aspects. However, as film critic Ai Hui pointed out, if technological innovation can’t serve the story itself, it will often bring the audience a feeling that "form is greater than content".

Take the summer movie in 2024 as an example. Although the film is original in IMAX technology and visual effects, the story content is not organically combined with technological innovation, which leads to a huge psychological gap in the audience’s viewing process.

Before entering the cinema, the audience expected to see an exciting spy film based on the trailer and publicity, but when they actually watched it, they found that the film was more like an imitation and tribute to Hollywood classic movies. This psychological gap directly affects the audience’s overall evaluation of the film, which leads to the box office failing to meet expectations.

Market segmentation: diversified audience demand

In the current film market, the audience’s demand is becoming more and more subdivided. In the past, the phenomenon that "one film hits all over the world" no longer exists. Nowadays, audiences of different ages, different cultural backgrounds and even different social circles have different needs for movies. In this regard, the director not only needs to consider the balance between technology and story, but also needs to accurately locate different audiences.

As the box office champion of the summer file, it is precisely by accurately positioning the family audience market that it has achieved success. This film does not pursue technological innovation excessively, but focuses on the story content suitable for the whole family to watch.

Through the interaction and emotional connection between family members, the film successfully attracted a large number of parent-child viewing groups, and finally stood out in the highly competitive summer file.

Including the sum of the second and third box office rankings, there are clear market segments in terms of topic and type, so it is relatively easy to spread.

In contrast, some films with unclear positioning or excessive pursuit of formal innovation have failed to find emotional resonance with the target audience, resulting in poor box office performance. For example, although he made bold innovations in image style, his story content was too obscure to attract mainstream audiences, and finally the box office failed to achieve a breakthrough.

Innovation and Risk: Director’s Self-expression and Market Demand

For many directors, innovation is not only an inevitable choice to pursue artistic breakthrough, but also an adventure. In the film market of China, directors are often faced with the dilemma of "both wanting and wanting": they should not only express themselves in the film, but also gain market recognition, and hope that the film can be successful in word-of-mouth and box office. However, the reality often does not allow directors to easily find a balance between the three.

Ai Hui pointed out: "When the director excessively pursues self-expression and ignores the market demand, it is often difficult for the film to make a breakthrough at the box office." This situation is not uncommon in China film market in recent years. Many directors tend to add a lot of personal elements and unique expressions when creating, but these contents are often difficult to resonate widely with the audience.

For example, this film tries the technology of "live animation", trying to bring a refreshing experience to the audience in visual effect. However, a large number of self-expression elements in the film make the audience feel confused and uncomfortable.

When the audience walked out of the cinema, they were more surprised by the form of the film than by the content of the story. This phenomenon shows that directors must be more cautious and restrained when pursuing innovation, and avoid excessive deviation between self-expression and market demand.

Industry trends: opportunities for medium-sized movies

In the film industry, the definition of success is often not limited to the level of box office, but also lies in whether the film can leave a deep impression on the audience. At this point, medium-sized films are emerging and showing unique market potential.

For example, as a medium-sized comedy released at the beginning of the year, it won a wide audience base by accurately capturing the current workplace culture. The film tells a story closely related to the life of ordinary audience through a relaxed and humorous narrative way, which makes the audience have a strong sense of resonance during watching.

This "grounded" creative way not only made the film a success at the box office, but also made it a social currency among the audience, further expanding the influence of the film.

In contrast, those large-scale movies that rely too much on technology and form innovation attract a lot of attention in the short term, but it is difficult to leave a long-term impression on the audience. This shows that film creators should pay more attention to how to establish a deeper connection with the audience through stories while pursuing innovation.

Future Prospect: Diversified Path of Film Creation

In future film creation, how to find the best balance between innovation and market demand will determine whether the film can succeed in the market. First of all, film creators need to understand the needs of the audience more deeply, especially the needs of different market segments. As a popular entertainment product, movies must reflect the social reality and the emotional demands of the audience to a certain extent.

Secondly, the director should pay more attention to the strength of the story itself, not just the technical breakthrough. As Ai Hui said: "What is really aura should be placed on stories and characters." Film creators need to impress the audience by telling interesting and infectious stories. Technological innovation should serve the story, not override it.

Finally, the film industry should encourage the creation of more medium-sized films. This kind of film may not be as complicated as making a big movie, but it is easier to establish emotional connection with the audience and thus succeed in the market. By focusing on the daily life and emotional experience of ordinary audiences, these films can find their own position in the market segments and gain a broader audience base through word-of-mouth communication.

The art of balance between innovation and box office

The summer file in 2024 provides us with a valuable opportunity to think — — Where should the direction of film innovation point? No matter how it develops in the future, film creators should always keep in mind that film, as an art form, is still the mind of the audience. In today’s highly competitive film market, directors need to find a suitable balance point, which can not only maintain their artistic pursuit in innovation, but also meet the needs of the audience. Only by constantly adjusting the direction of innovation can we truly achieve a win-win situation for box office and word of mouth.

According to the data of multiple platforms, as of 21: 00 on June 30th, the total box office of national movies in the first half of 2023 (from January 1st to June 30th) was roughly reported to be 26.258 billion yuan, up by 52.8% compared with the first half of 2022. The movies Manjianghong, Wandering Earth 2 and Disappeared She became the top three in the first half of the year.

In 2022, the total box office was only 29.937 billion, which will be easily exceeded this year. The total box office in 2021 was 47 billion, and in 2019 it was 64.1 billion. (In 2020, the epidemic was only 20.3 billion. )

TOP10 in the first half of 2023

01. Man Jiang Hong was 4.544 billion yuan.

02. Wandering Earth 2 is 4.029 billion yuan.

03. Disappeared She is 1.801 billion yuan.

04. "Bears haunt me" Bear Core "is 1.495 billion yuan.

05. The Unfamiliar Road of Life was 1.183 billion yuan.

06. Speed and Passion 10 is 980 million yuan.

07. "Nobody" 931 million

08. Deep Sea 919 million

09. The King of the Sky is 842 million yuan.

10. Journey to the Bell Bud is 807 million yuan.

　　1949In, People’s Republic of China (PRC) was founded, and the development of agricultural science and technology in China opened a new historical chapter. Under the strong leadership of previous central leading collectives and with the joint efforts of generations of agricultural science and technology workers, the development of agricultural science and technology in China has undergone earth-shaking changes, and the development of agricultural science and technology in China has undergone historic changes from small to large and from weak to strong. At present, the overall level of agricultural science and technology innovation in China has entered the second phalanx in the world, and the contribution rate of agricultural science and technology progress has reached58.3%It has played an important role in ensuring national food security, increasing farmers’ income and green agricultural development, and has become the most important driving force for promoting China’s agricultural and rural economic growth.　

　　70In recent years, it has developed from several agricultural experimental sites into the most complete agricultural science and technology innovation system in the world. At present, China’s agricultural science and technology innovation system has a complete hierarchy from central to local, and the number of institutions, the scale of personnel, and the coverage of industries and disciplines are the highest in the world.In the construction of scientific research system,On the basis of several agricultural experimental sites in Beijing, Huai ‘an, Baoding and Jinan before the founding of New China, a system of agricultural scientific research institutions at the central, provincial and local levels was quickly established. Reform and opening up ushered in the spring of the development of science and technology, and the policy environment, institutional environment and investment support environment have been greatly improved. At present, the number of agricultural scientific research institutions at or above the prefecture level in China has reached1035A.In the construction of technology extension system,The agricultural technology extension system has experienced a difficult period of establishment, a painful period of "broken lines and scattered networks" under the double impact of market and system reform, and a period of integrated development of "one subject and multiple elements" in the new era. Agricultural extension agencies at all levels earnestly perform their duties of promoting advanced and practical technologies, monitoring, forecasting and preventing animal and plant diseases and agricultural disasters, and have made great contributions to the sustained and stable development of agriculture and rural areas.In the construction of education and training system,China’s farmers’ education and training system has experienced amateur schools, literacy campaign committees, cadre schools, "May 7th University", agricultural radio and television schools at all levels, and the modern new professional farmers’ education and training system of "one master and multiple", which has played a positive role in improving farmers’ scientific production, civilized life and innovative management.　

　　70In recent years, from the traditional production of "depending on the weather", it has developed into a modern agricultural technology system with improved varieties and good methods and the integration of agricultural machinery and agronomy. After the founding of New China, Mao Zedong put forward the "Eight-character Constitution of Agriculture", which has played a positive role and far-reaching influence on scientific farming until today.In terms of variety cultivation,For a long time, the seed source of agricultural production in China was kept by farmers, and the major technological breakthroughs represented by dwarf breeding, distant hybridization and heterosis utilization contributed tofive～sixThe varieties of secondary crops were updated, and the grain yield per unit area was increased from the early days of the founding of the People’s Republic of China.sixty-ninekilogram/Mu has increased to the present375kilogram/Mu, the coverage rate of improved varieties reached96%Above.In pest control,In the early days of the People’s Republic of China, faced with the disasters caused by locusts taking off year after year, the outbreak and spread of wheat stripe rust and the ravages of cotton bollworm, there were almost no effective means of prevention and control. After several generations of efforts, a scientific and effective technical system for monitoring, early warning and prevention and control of pests and diseases was gradually established to ensure that no major biological disasters occurred in a large area.In facility agriculture,From eating only radish and cabbage stored in winter in the north to relying on protected agricultural production, the annual supply of fresh vegetables and fruits has been realized, and the restrictions of natural conditions such as water temperature and light on agricultural production have been broken. From plastic greenhouses and arch sheds to modern solar greenhouses and multi-span greenhouses, the total area has reached the sum of other countries.fiveMore than twice the scale of facility agriculture.　

　　70Over the years, relying on the scientific research method of "one ruler and one steelyard", it has developed into a platform system of scientific and technological innovation conditions with complete facilities and excellent equipment. The platform construction of agricultural science and technology conditions in China has achieved historic transformation and earth-shaking changes from point to surface, from small scale to large scale.In the construction of basic conditions for agricultural scientific research,A series of capacity-building plans for scientific research conditions have been issued successively, a large number of scientific instruments and equipment have been equipped, and the housing repair, infrastructure improvement, equipment purchase and upgrading of scientific research units have been implemented, greatly improving the scientific and technological basic conditions of agricultural scientific research institutions at all levels.In terms of scientific and engineering research platforms,It has built a large number of major national scientific and technological infrastructures, such as the national major scientific project of crop genetic resources and genetic improvement, the national high-level biosafety laboratory for animal disease prevention and control, as well as national laboratories, state key laboratories and provincial key agricultural laboratories, and has a number of "national heavy weapons" in the agricultural field.In terms of platform construction for technological innovation and achievement transformation,A number of national engineering laboratories, national engineering technology research centers and national crop improvement centers (sub-centers) have been built around key technologies and engineering technologies, major equipment and product research and development, which have accelerated the transformation and industrialization of agricultural scientific and technological achievements.In terms of the construction of basic support and conditional support platforms,Around the basic and long-term work of agricultural science and technology, a number of national field observation and research stations, field observation and test stations of the Ministry of Agriculture, national crop germplasm resources bank (nursery) and national agricultural science data center have been built, which has laid a solid foundation for agricultural science and technology research.　

　　70In recent years, from the traditional mode of production of "people carrying cows and pulling them", it has developed into a modern mode of production with mechanization, automation and intelligence. China’s agricultural production mode has achieved a historic leap from human and animal power to mechanical operation. At present, the comprehensive mechanization rate of crop cultivation and harvest in China exceeds67%In some fields and links, the "machine substitution" has been gradually realized, which has significantly enhanced the comprehensive agricultural production capacity.In the development of agricultural machinery and equipment,"Dongfanghong"200Horsepower tractors fill the gap of domestic high-powered tractors, and have been developed successively.4000A variety of machinery and equipment such as ploughing and land preparation, planting machinery, field management, harvesting, postpartum treatment and processing.In the aspect of overall mechanization of the main links of major crops,Wheat production is basically mechanized in the whole process, and the mechanization rate of rice and corn cultivation exceeds80%The mechanization level of rape, peanut, soybean and cotton has been greatly improved, and the facilities and mechanization of livestock and poultry aquaculture, fruit and vegetable tea and facility gardening have made great progress.In terms of precision and intelligence of agricultural production informatization,Pass by40Introduction, digestion and innovative development in 2000,2018The proportion of China’s agricultural digital economy in the added value of the industry has reached7.3%The online retail sales of agricultural products maintained rapid growth.2018Reach the year2305100 million yuan. China’s intelligent agricultural machinery and robots, drone plant protection services, agricultural Internet of Things, plant factories and agricultural big data account for the proportion of the global agricultural science and technology market, respectively.34%、45%、34%、thirty percentandthirty percent.　

　　70In recent years, the extensive production mode of "big water, big fertilizer and big medicine" has been transformed into a resource-saving and environment-friendly green development mode. China’s basic national conditions, resource endowments and stage characteristics of development determine that we must take the green development road of "one control, two reductions and three basics".In terms of water conservation in agriculture,twentycentury50Since the s, China has successively builtfour hundredMany irrigation experimental stations have produced a large number of outstanding achievements in the theoretical methods, key technologies, important equipment and management norms in the fields of dry farming and water saving, drip irrigation and sprinkler irrigation, and the water-saving irrigation area has reached.4.66100 million mu.In that scientific application of chemical fertilizer and pesticides,From the excessive application oriented to increasing production in 1970s and 1980s to the scientific application oriented to improving quality at present, the transformation from excessive application of chemical fertilizers and pesticides to zero growth and negative growth has been realized. The fertilization mode of soil testing, formula fertilization and integration of water and fertilizer was comprehensively popularized, and the action of replacing chemical fertilizer with organic fertilizer was implemented. A number of high-efficiency and low-toxicity pesticides and biological pesticides have been created, and the biological prevention and control technology of crops has developed rapidly.In that resource utilization of agricultural waste,Crop straw has changed from simple fuel to multi-purpose comprehensive utilization such as fuel, raw material, feed, fertilizer and base material. Livestock and poultry waste has changed from direct discharge to centralized treatment and recycling, and the "white pollution" of cultivated land caused by the use of agricultural film is being gradually controlled and solved through mechanical picking, unified recycling and biodegradation.　

　　70Over the past years, China has inherited, carried forward and accumulated some valuable good experiences and practices in promoting the development of agricultural science and technology, mainly adhering to the Party’s leadership over agricultural science and technology work, always following the laws governing the development of agriculture and agricultural science and technology, always taking the road of independent innovation of agricultural science and technology with China characteristics, always promoting the reform and innovation of agricultural science and technology system and mechanism, always persisting in the institutional advantages of concentrating on doing great things, and always persisting in planning guidance and legal protection.