The metal middle frame with exquisite glass backboard is not only high-end atmosphere, but also particularly textured, which is full of technology in your hand. This color scheme is really amazing. It can show rich and delicate color changes under different light, just like a work of art, which fully meets my high requirements for the face value of mobile phones. The body design of the mobile phone fits the palm of your hand very well, and the grip is great. You won’t feel tired after using it for a long time. The details are handled in place, and the rounded transition at the edge makes the whole more comfortable.

With the increasing number of high-rise residential buildings, secondary water supply has become a problem closely related to people’s livelihood. Recently, some citizens have reported that there is a problem with the secondary water supply in their homes: some homes are empty, but the water meters are turning; Some question that there is a lot of water consumption in the home, but the property cannot be solved; Some people think that the water pressure of secondary water supply in the home is a little low, and hope that the water pressure can be high … The problem of secondary water supply has become one of the hot issues of public complaints.

A citizen who lives in Mulan Garden, Dragon City, Oriental reported that his home is a secondary water supply. In the past, the water used to be normal and the water pressure was high. "The bath is standing far away, and the water from the faucet can also be drenched." However, since the water supply company adjusted the water pressure, the water pressure in the home has become lower. Many residents in the same building have the same confusion, and the water experience is not as good as before. It is suggested that the water supply company adjust the water pressure to the same high as before.

The reporter learned from Huayan in Wuhu that the high water pressure has an impact on the lives of residents in the community! With the change of occupancy rate and water consumption, Wuhu Huayan will adjust the secondary water supply pressure according to the relevant national standards to achieve energy-saving, efficient, time-saving and labor-saving high-rise water supply!

"At this stage, before 2015, most of the secondary water supply facilities and pump rooms in Wuhu City were built and operated by real estate enterprises. After delivery, the operation and maintenance of the secondary water supply equipment were managed by the residential property company. In case of insufficient pressure and increased water charges, the main target of citizens’ consultation and reflection was our water supply company." Wuhu Huayan staff introduced that due to some enterprises’ unprofessional management, poor service, aging facilities unable to maintain, untimely cleaning and disinfection of water tanks (pools), and chaotic use of equipment brands and quality, failures occurred from time to time, which brought hidden dangers to water supply safety. The water supply company does not own the property rights of these secondary water supply facilities, nor is it authorized to manage these equipment, only to ensure that the water is qualified when it enters the community.

In 2015, Wuhu City issued the Measures for the Administration of Secondary Water Supply in Wuhu City and other relevant laws and regulations, requiring that the management of secondary water supply be comprehensively strengthened to ensure the safety of urban water supply. Subsequently, Wuhu Huayan actively participated in the formulation of secondary water supply standards, project construction and handover, and 66 projects have been completed and put into operation. It has played a positive role in promoting the standardization construction of secondary water supply facilities in Wuhu, and also opened a good start for the future work of "unified construction and unified management" of secondary water supply.

The reporter learned that the problems reflected by residents of secondary water supply are mainly in the following aspects:

Is the water pressure of secondary water supply as high as possible?

Some residents may think that the higher the water pressure, the better, which is more comfortable to use. In fact, there is an upper limit on the pressure of water supply pipeline. If the pressure of water supply is too high, it will do great harm to pressurizing equipment, water supply equipment and water consumption equipment. According to the standard of Technical Specification for Secondary Water Supply Project in Anhui Province, the pressure of the lowest-level household pipe in each partition should not exceed 0.35Mpa. If the community supplies water with ultra-high pressure for a long time, it will cause great harm.

Water supply exceeding the design pressure will not only lead to the long-term overload operation of the pressurized water pump and increase the power consumption (increase the owner’s share of electricity), but also the pressurized related equipment (water pump, check valve, connector, butterfly valve, etc.) will be easily damaged. Long-term ultra-high pressure water supply, the pressure of water supply pipeline exceeds the design value, which is easy to cause water leakage and damage of water supply equipment pipeline (especially pipeline joints and bends in weak links), and increase the phenomenon of leakage and pipe explosion. On the one hand, it will often stop water maintenance, affect residents’ lives, on the other hand, it will also cause water waste and increase the water sharing of residents. Because the water pressure requirements of household sanitary wares and household appliances are designed according to national standards, the long-term high water pressure of households will also lead to the damage of the toilet bowl, affect the service life of water heaters and faucets, and the household water consumption will also exceed the normal range, resulting in an increase in electricity bills.

I am away from home for a long time, why does the water meter generate expenses?

This is because there is air in the water pipe due to the pressure of the pipe mixed with air and the change of water temperature, and the pulsation effect caused by it makes the water meter installed in some positions slowly move when there is no running water. Wuhu Huayan suggested that users should contact the management unit of secondary water supply to help close the valve before and after the water meter, so as to avoid idling of the water meter.

Why does my home use secondary water supply on the fifth floor?

This is designed according to the actual situation of the developer in the early stage of construction, which may be caused by the high floor height, high terrain and low local water pressure.

Is the water quality of secondary water supply guaranteed?

Since the promulgation of the Measures for the Administration of Secondary Water Supply for Urban Residential Buildings in Wuhu City in 2015, according to the relevant regulations, the secondary water supply management unit needs to clean the secondary water supply tank every quarter, and the health and epidemic prevention department needs to conduct random inspections and issue relevant water quality test reports.

　　This year’s 618, as the sponsor, JD.COM will start at 8: 00 pm on May 31st, while Tmall intends to pre-sell at 8: 00 pm on the 13th. Therefore, JD.COM started the Heart Shopping Season at 8: 00 pm on the 13th. This also made the 618 e-commerce war 36 days ahead of schedule for the first time, thus becoming "the longest 618 in history".

　　As the head gun of "the longest 618 in history", Li Jiaqi, the head anchor of Tmall, started the pre-sale of 618 on the 13th. On the same day, JD.COM Supermarket officially announced that the live broadcast room of JD.COM Supermarket will be broadcast simultaneously with Li Jiaqi, and the same or similar goods will be sold in stock, and a 10% discount will be given on the price of the live broadcast room in Li Jiaqi, which is full of gunpowder.

　　It is understood that when you open the JD.COM APP and search for "JD.COM Supermarket Purchase and Sale", you can enter the JD.COM supermarket purchase and sale live room and buy 10% off the same spot goods in Li Jiaqi.

　　According to reports, with its exclusive "self-operated mode" advantage, JD.COM abandoned intermediate links, directly purchased from brands, and greatly reduced commodity prices with the advantage of large-scale procurement; At the same time, different from the live broadcast mode of other platforms, all the live broadcast rooms in JD.COM have "no pit fee and no commission", which will benefit consumers and realize the lowest price in the whole network.

　　Different from the anchors with goods on other platforms, JD.COM is an expert in a certain kind of goods, and the goods sold in the live broadcast room are one of the best in JD.COM, with the best quality and the highest cost performance. Data show that last year, the order volume of live broadcast rooms in double 11 and JD.COM increased by 3.8 times year-on-year.

　　It is understood that this year, JD.COM 618 integrated state subsidies, take-away sales of 10 billion yuan, agricultural subsidies of 10 billion yuan, and factory goods subsidies for the first time, bringing consumers the preferential treatment of "making up and making up".

　　On May 13th, Li Jiaqi said that it would start random red envelope rain in the live broadcast room, and set different red envelope limit numbers according to different fan levels. If the fan level is low, the number of red envelopes that can be grabbed will be greatly limited.

　　On the contrary, the live broadcast room of supermarket in JD.COM said that they would not classify users into three categories, and all consumers would be treated equally, with the same rights, they could receive the same red envelope, enjoy the same preferential strength and would not engage in price discrimination.

CCTV News:According to the website of the Central Meteorological Observatory, the center of the No.4 typhoon "Taili" (a strong tropical storm) this year is located at 9: 00 am today (16th) in the northeast of the South China Sea, about 660 kilometers south-east of Zhanjiang City, Guangdong Province, China, which is 18.9 degrees north latitude and 116.2 degrees east longitude. The maximum wind force near the center is 10 (25m/s), and the lowest pressure at the center is 985 hectopascals.

It is estimated that "Taili" will move northwest to north-north at a speed of about 15 kilometers per hour, and its intensity will gradually increase. It will land on the coast from Taishan in Guangdong to Wenchang in Hainan on the night of the 17th (typhoon level or strong typhoon level, 35-42m/s, 12-14), enter the Beibu Gulf on the 18th, and then move towards the northern coast of Vietnam.

Gale forecast: From 14: 00 on July 16th to 14: 00 on July 17th, there will be 6-7 winds in most parts of the South China Sea, coastal areas of Guangdong, eastern Beibu Gulf, Xisha, Zhongsha, Nansha and Huangyan Island, 8-10 winds in some sea areas in the central and northern South China Sea and near Dongsha, 11-12 winds in the sea areas and islands where the typhoon center passes, and 13-14 gusts.

Precipitation forecast: From 14: 00 on July 16th to 14: 00 on July 17th, there will be moderate to heavy rain in parts of southern and northern Guangdong, Hainan Island, southeastern Fujian, central and southern Jiangxi and southern Taiwan Province Island, among which there will be heavy rain or heavy rain (100-160mm) in Hainan Island, southern Leizhou Peninsula and southern coastal areas of Guangdong.

　　On April 25th, the Shanghai Composite Index closed down by 5.13%, and fell below the 3,000-point mark again after 22 months to 2,928.51 points, bringing a general decline covering more than 96% of the stocks.

　　Why did A shares plummet? Many institutions believe that it is the result of the failure to effectively hedge external risks and internal benefits under multi-factor resonance. A shares will be repaired, but it will take some time.

　　Overseas markets are surging — — James Bullard, a well-known hawkish official of the Federal Reserve, refused to rule out the possibility of raising interest rates by 75 basis points (BP) in early May. According to CME’s FedWatch tool, the probability that traders will raise interest rates by 75BP at least once in the next two meetings is over 95%. In the first quarter, US stock earnings reached a climax this week. Five-sevenths of the companies with the largest market capitalization in the United States will release earnings reports, mainly technology giants, which will naturally become the focus. The agency expects that the overall profit growth rate will be the lowest in the past five quarters. US stocks plunged last Friday, with the Dow falling by 1,000 points.

　　At the same time, on the 25th, the offshore RMB broke through the 6.6 mark against the US dollar, with the depreciation rate exceeding 2,400 points since the beginning of the year. As of 16:30, USD/onshore RMB reported 6.5544, down 669 points from the previous closing price, the lowest since April 2 last year; As of 18:49, USD/offshore RMB reported 6.6041. Then, the central bank announced that it would reduce the foreign exchange reserve ratio, and the offshore RMB rebounded by 300 points in the short term to near 6.5738.

　　The Shanghai Composite Index fell below 3,000, and the hot stocks plunged.

　　Affected by weakening market sentiment, the Shanghai Composite Index fell below 3,000 points on the 25th. After the resumption of the market performance during several RMB devaluations since 2015, the overall market was dominated by decline, with relatively dominant value and finance in style, and its growth was greatly affected.

　　Since April, the major indexes have continued to fall by shocks. Last week, the Shanghai Composite Index and the Shanghai and Shenzhen 300 Index fell by 3.87% and 4.19% respectively, while the Growth Enterprise Market fell by 6.66%. At the industry level, textile clothing benefited from the depreciation of RMB exchange rate, rising by 4.93%, while the decline of electricity and public utilities, food, household appliances and transportation was relatively small; Real estate, steel, nonferrous metals, coal, medicine and building materials were among the top losers.

　　On the 25th, the hot stocks fell sharply, including the Internet, basic metals, education, chemical raw materials, leisure products, aerospace and military industries, which fell by more than 8%, while the popular concept sectors including photoresist, sodium ion batteries, industrial metals, semiconductor equipment, aluminum industry and online education fell by more than 9%. Even the COVID-19 antigen testing, large-scale infrastructure, generic drugs and other sectors, which once became the concept sector of A-shares rising against the trend, fell by more than 3.5% on that day. Short positions favored by foreign investors, such as China Merchants Bank, New China Life Insurance, Wuliangye, Contemporary Amperex Technology Co., Limited and Longji, all fell more than 5%.

　　At present, it is in the intensive release period of a quarterly report, and some manufacturing growth leaders have slowed down their performance growth or failed to meet expectations, which may lead to a decline in stock prices and suppress the overall performance of A shares. For example, Hengrui Pharma, the leading pharmaceutical stock, plunged at the opening, and fell sharply in intraday trading, closing at 29.7 yuan/share, hitting a three-year low. Another example is Longji shares, which fell by 8.69% to 56.61 yuan/share on the 25th after many days’ decline, and the market value of one day evaporated by 29.176 billion yuan.

　　According to the reporter, on the 25th, the total market value of 4,799 listed companies in the city evaporated to 4.58 trillion yuan. Since the beginning of this year, the average decline of the above 255 listed companies is as high as 19%.

　　A number of institutions told reporters that the sharp drop in A shares was the result of the failure to effectively hedge external risks and internal benefits. "It is precisely because the weak rebound expectation is broken that the market is moving in an extreme direction." Yan Kaiwen, chief strategist of Huaxin Securities, said.

　　Li Meicen, chief strategist of Caitong Securities, also put forward the theory of "dislocation". "At present, the external economy is at a high level, China’s economy is at a low level, and the economic fundamentals are at the biggest dislocation stage. The external is receiving, we are releasing, the exchange rate expectation pressure is high, the stock market stock game, and the liquidity is more pessimistic. " The two-way dislocation inside and outside, coupled with the repeated epidemic, the constant thunder in the first quarter, the recovery of supply chain and the recovery of consumption have not improved, so the Shanghai Composite Index is close to the previous low again, and investors are more pessimistic.

　　How does the exchange rate affect A shares?

　　Since 2010, there have been eight obvious cycles of RMB depreciation, in which A shares rose four times and fell four times. Specifically, after the "811 Exchange Reform" in 2015, the RMB exchange rate experienced four obvious devaluations. The first two times were the narrowing of the spread between China and the United States caused by the tightening of the Federal Reserve, and the macroeconomic kinetic energy was "strong in the United States and weak in the middle". Corresponding to the performance of the stock market, both the broader market and the industry closed down.

　　The probability that RMB depreciation is positively related to the decline of A shares is 50%. There is no direct causal relationship between the stock market and the exchange rate, but the exchange rate is usually a reflection of the basic market. At the same time, with the increase of the participation of overseas investors in A shares, the impact of foreign capital flows on A shares is increasing. Therefore, Yan Kaiwen believes that the rapid depreciation of the RMB exchange rate since 2018 has a dominant impact on A shares, and at the same time, such impact will be amplified in the weak stage of A shares.

　　"The market expects more steady growth policies and measures to stabilize the economy and market expectations, thus boosting investor sentiment. The current market uncertainty is more prominent. Seeing more and doing less is still a more suitable investment strategy for ordinary investors. The opportunities after the direction is determined are easier to grasp. " Yuan Huaming, general manager of Huahui Chuangfu Investment, said.

　　Li Meicen said that this week is a crucial week, and the uncertainty that investors pay attention to is becoming clear. On the one hand, with the improvement of the domestic epidemic situation and the recovery of the supply chain, the domestic economy will run upwards, and corporate profits are expected to gradually stabilize and rebound. On the other hand, in the case of less incremental funds, the market showed a situation of stock game in the first half of the year. If the Federal Reserve did not make a more "eagle" statement later, with the comparative advantage of China’s economy highlighted, overseas funds may flow back to emerging markets, especially the China market with significant allocation value in the medium and long term.

　　As for the follow-up trend of the exchange rate, the most critical export data has not changed much, and there is no sign that the capital outflow will continue to accelerate significantly. The weakening of the emotional side is the main reason. "At present, offshore hedge funds have begun to make more dollars against the RMB. Although there are many uncertainties and even some institutions are at a loss, it seems more mainstream to make more dollars in the short term." A foreign bank strategist told CBN.

　　Another foreign trader told reporters: "Let the bullets fly for a while." In fact, from October last year to the beginning of last week, the RMB kept in the range of 6.3, and the fluctuation was unusually low, and there was no trace of offshore short positions. At that time, China’s exports continued to be strong, and domestic US dollar deposits reached 1.1 trillion US dollars, which also made enterprises unwilling to buy US dollars. Moreover, before that, the RMB yield was still higher than the US dollar, and shorting the RMB required a spread. However, at present, the situation has reversed, and even if the prospects are highly uncertain, offshore institutions have begun to test the water and short.

　　The spread between China and the United States has been upside down for nearly two weeks. As of the close of 25th, the yield of China ten-year treasury bonds 220003(22 interest-bearing treasury bonds 03) was 2.8325%. The yield of US 10-year Treasury bonds was reported at 2.828% on Monday, down from the high of 3% hit last week, but it is still expected to rise in the future.

　　However, around 19: 20 on the 25th, the central bank announced that it would reduce the foreign exchange deposit reserve ratio of financial institutions by 1 percentage point, that is, from the current 9% to 8%. This means that the market dollar liquidity will increase, releasing the signal of the central bank to stabilize the RMB.

　　"This is more symbolic, with a range of only 1%, but it also shows that the central bank is happy to see the two-way fluctuation of the RMB, but it does not want to see the exchange rate depreciate sharply too quickly." The above traders told reporters that the maximum release of US dollar liquidity was US$ 10 billion, which was still relatively small compared with the daily average US$/RMB trading volume in the onshore market of US$ 39 billion.

　　In fact, before this RRR cut, the central bank "increased the RRR" twice last year, each time by 2%, and the foreign exchange reserve ratio rose from 5% before June last year to 9%. At that time, the central bank intended to slow down the appreciation of the RMB. In 2021, due to strong exports and accelerated inflow of foreign capital, the RMB once rose to around 6.3.

　　Be wary of the Fed raising interest rates by 75BP in May.

　　In the next two weeks, the financial reports of overseas central banks and US stocks will be the focus of the market, which will also have an impact on the RMB and China stock market.

　　US stocks closed down sharply last Friday. The Dow hit its biggest one-day drop so far this year, closing down 981.36 points, or 2.82%.

　　The increasingly hawkish stance of the Fed is the main reason. Federal Reserve Chairman Powell said last week that "it is possible to raise interest rates by 50BP at the meeting in May", while Brad refused to rule out the possibility of raising interest rates by 75BP next month.

　　"It is becoming increasingly clear that the Fed is accepting the view that it needs to raise interest rates extremely aggressively to control inflation. The Fed has never raised interest rates by 75BP at one time since 1994, but the hint of raising interest rates by 75BP seems not so bizarre to almost all of us now. In fact, according to CME’s FedWatch tool, traders now count the chances of raising interest rates by 75 basis points at least once in the next two meetings of the Fed to exceed 95%. " Matt Weller, head of global research at Jiasheng Group, told reporters.

　　"In view of this, the volatility of all markets is likely to remain high for the rest of this year." He said. The core PCE report will be released this Friday, which is the most favored inflation indicator of the Fed, and it has been rising for five months. Judging from the early estimates, the core PCE may remain unchanged at 5.4% this time. If the reading is unexpectedly higher than expected, it may open the door to raising interest rates by 75BP as soon as next Thursday, which may be highly profitable for the US dollar and bad for the US stock market. As of 17: 50 Beijing time on the 25th, the US dollar index stood at 101.573.

Recently, it unveiled its second model, Dongfeng Yipai eπ 008, which is positioned as a "family intelligent large SUV". It has a length of 5002mm, a wheelbase of 3025mm, and a 6-seat home layout of "2 + 2 + 2". The excellent body size makes Dongfeng Yipai eπ 008 have very strong space attributes, making it a veritable "536" model. In this regard, we have also had a test drive experience of the vehicle and share with you some of the experience after the test drive.

In the actual test drive, the eπ 008 has three modes: pure electric priority, fuel priority, and mixed gasoline and electricity. The power response is still very positive, and it is more suitable for household use. It is recommended to drive pure electric priority in daily cities. While saving energy and being cost-effective, you can also enjoy the light driving experience brought by the tram.

When passing through the fine and bumpy road section, the filter of Dongfeng Yipai Eπ 008 is relatively in place, and it is generally comfortable. In steering, although driving such a big guy, the steering is still very flexible and not clumsy.

The NVH performance of the new car is also good. The eπ 008 uses 265/45 R21 size Continental silent tires. When driving on the gravel road at a speed of 90km/h, the noise in the car is about 75.8dB. When driving on high-speed sections, the wind noise control is good, and the wind sound is hardly audible. However, the tire noise of the vehicle is slightly obvious, which may be caused by the large tire width.

After saying dynamic, look at static

From the appearance, the EPi 008 adopts a closed front face design, which is also one of the popular features of the moment. The entire front part looks very sturdy, giving a very heavy feeling. The through light strip divides the front face into two, and there is a relatively complex built-in light source inside, which can support a variety of lights when lit, especially at night to create a very cool atmosphere.

On the side of the body, it is worth mentioning that there is also a small window between the C-pillar and the D-pillar, which can make the third-row passengers not feel depressed. In addition, the D-pillar is also equipped with a digital rhythm charging indicator light, which will produce different light changes when the vehicle is charging. In terms of body size, the length, width and height of the Dongfeng Yipai e π 008 are 5002mm × 1972mm × 1732mm, the wheelbase is 3025mm, and the positioning of the medium and large SUV is 0.268Cd.

At the rear of the car, the eπ 008 also uses a through-type taillight, and the internal lattice light source shape echoes the front of the car, which is highly recognizable after lighting.

Entering the car, the interior of the eπ 008 continues the interior design style, which is as windy as the appearance. Although the shape is simple, the texture is online. The six-seat layout of 2 + 2 + 2 will be more suitable for large families and can take care of everyone’s comfort.

Intelligent configuration,E π 008The intelligent cockpit is composed of an 8.8-inch instrument and a 15.6-inch central control screen. The car is the mainstream chip, and the impression I get from using it is that the screen is large, the car responds quickly, and the mainstream functions can be found quickly. The voice system responds quickly, and it can be 100% voice-controlled on the car-machine interface. The overall experience does not differ much from other models.

In terms of space, adjust the second row of seats to the final state. After riding with a height of 170cm, there is still room for more than 3 punches in the legs. After adjusting the second row to the remaining 2 punches, the third row of legroom also has 3 fingers of wealth. When 6 people travel at the same time, the third row is more suitable for passengers with a height of less than 175cm.Among them, you can also choose seats, leg supports, small table boards, headrests, and sunshades on the right side, which are all equipped with rich functions.

Write to the end

As a medium and large SUV, the Eπ 008 shows excellent competitiveness in terms of appearance, interior, comfort, power and intelligent configuration. The price of the 216,600 is also relatively close to the people. Recently, there are preferential policies, and the price of the limited-time car starts from 18,86 yuan. Interested friends can go to the store for a test drive and learn about your local preferential situation by the way.

Huaqiang North’s transformation from "the first electronic street in China" to "a beauty mecca" was interrupted by an anti-smuggling operation.

At the end of December 2020, the customs anti-smuggling department and the local police in Shenzhen jointly launched a centralized crackdown on gangs suspected of smuggling through cross-border e-commerce platforms, and investigated suspected smuggled shops in several shopping malls such as Huaqiang North Manha Beauty Trading Center. After investigation, criminal gangs were suspected of smuggling goods worth over 600 million yuan.

A big purge is inevitable.

On the first working day in 2021, the Shenzhen Municipal Market Supervision Bureau and the public security departments jointly launched a major inspection on the smuggling and selling of fake cosmetics stalls in Huaqiang North, and many large cosmetics markets such as Mingtong Cosmetics Market and Manha Beauty Trading Center were closed for rectification from now on.

After the rectification, the reporter visited Huaqiang North Mingtong Beauty Market, Manha Beauty Trading Center, Yuanwang Shopping Mall and other places many times. These shopping malls have hung banners of "anti-smuggling, counterfeiting, building integrity and promoting development". Aftershocks are still being delayed, and beauty vendors withdraw their goods overnight and transfer their warehouses to Longgang and Longhua in Shenzhen to avoid rectification. A number of businesses plan to transfer their stores. Huaqiang went north to the critical moment.

Banners to crack down on smuggling can be seen everywhere in Huaqiang North. Photo by Times Weekly reporter.

"Smuggling has plagued Huaqiang North for many years, and the problem has never been cured." On January 7, Huang Liheng (pseudonym), who has been doing business in Huaqiang North for many years, disclosed to reporters that the smuggling methods of unscrupulous merchants are diverse and have undergone many "iterative evolutions".

In the early days, some unscrupulous merchants carried goods by smuggling, smuggling by fishing boats or trucks and taxis, and then developed "water passengers" to carry goods to avoid customs supervision; Recently, the modus operandi has escalated, and smuggling through cross-border e-commerce has become one of the main forms.

Some merchants have also broken through the regulatory restrictions through overseas purchasing and peer-to-peer collusion (merchants exchange different types of goods to enrich the types of goods). These goods that come through smuggling and abnormal channels are collectively referred to as "parallel imports" in Huaqiang North, and are shipped in large quantities through various channels, and the goods are scattered to various places.

Text | Liu Ting Tu Mengying

This article is reproduced from WeChat official account’s WeChat "Mammoth Plus" (ID: mengmashendu) under Time Weekly. The original article was first published on January 11, 2021, and the original title was "Deep | Starting the North American Cosmetic Smuggling Industry Chain in shenzhen huaqiang: Fake Customs Clearance in the Name of Cross-border E-commerce", which does not represent the view of the think tank.

one

The smuggling chain has a clear division of labor

"Huaqiang North has a trade gene, and the market chose Huaqiang North." In Huang Liheng’s view, Huaqiang North’s e-commerce and supporting industrial chain are mature, with outstanding advantages in information, logistics and talents, making it a distribution center for beauty products.

According to the requirements of the General Administration of Customs, when importing goods, the information of "three orders" such as transaction, payment and logistics should be transmitted to the customs, and the customs will only release them after comparing the "three orders". In order to meet the requirements of "three orders are consistent", criminals buy other people’s identity information through illegal channels and create false "three orders" information.

The reporter learned from many people close to Huaqiang North that the participants in cross-border e-commerce smuggling include third-party operating platforms (platforms with cross-border e-commerce qualifications, such as foreign trade companies), logistics companies, payment companies, software development companies, etc., and their division of labor is clear:

Some e-commerce platforms have open ports, allowing customers to import sales data from other platforms for generating trading orders. There are even e-commerce platforms that provide so-called "special logistics services" to help customers transport cross-border e-commerce goods out of the bonded area.

Software development companies create false purchase information by importing illegally obtained resident identity information; The payment company fabricates payment information according to false orders; Logistics companies provide "empty delivery" and generate false logistics orders.

This is exactly the same as the modus operandi identified by the customs. On December 28, 2020, Yu Xiaopeng, deputy section chief of the investigation department of Shekou Branch of Shenzhen Customs Anti-smuggling Bureau, said in an interview with CCTV News that the smugglers organized the goods abroad and then handed them over to the customs clearance gang, and then the customs clearance gang used the personal information of citizens purchased through illegal channels to deceive the customs with false payment bills and false logistics bills, and transported the goods into China through cross-border e-commerce.

On January 7, Su Xiaofeng (pseudonym), a supplier of cosmetics market in Mingtong, told reporters that the supply of cosmetics market in Mingtong is different, and Estee Lauder, Chanel and YSL are from Europe and America. Baxian Bitong, Qingcao Ointment, Ray and other products are from Thailand; AHC, WHOO, Yueshi Fengyin, Kerun and other products are sourced from Japan and South Korea. In addition, some of Mingtong’s products come from Russia and Vietnam. Although the price is lower, the logistics cost is high.

"I learned that a team has deployed more than 400 people in South Korea to purchase, enter personal information through plug-in software, and generate personal orders. They get goods in Korean duty-free shops on a large scale, and they can also get low-priced discounts. The purchased products are first sent to Hong Kong and then shipped to Shenzhen. " Su Xiaofeng revealed.

Huaqiang North, which is still moving goods at night, was photographed by a reporter from Time Weekly.

2

How to break through the duty-free limit?

According to the Notice on Improving the Tax Policy of Retail Import in cross-border electronic commerce jointly issued by the Ministry of Finance, the General Administration of Customs and the State Administration of Taxation (hereinafter referred to as the Notice), the single transaction limit of cross-border electronic commerce’s retail import goods is raised from RMB 2,000 to RMB 5,000, and the annual transaction limit is raised from RMB 20,000 to RMB 26,000. This regulation will be implemented as of January 1, 2019.

How to break through the upper limit of duty-free quota is the most critical link in the smuggling chain.

"Smugglers get other people’s identity information out and steal his quota. They plug-in software to obtain private information, and can steal more than 10,000 pieces of personal information at a time. It is better to use the information of people who have gone abroad less. They are almost not in consumption abroad, so it is difficult to find that the credit line has been stolen. When an identity quota is used up, it will be kicked out of the list library. " Su Xiaofeng said. Su Xiaofeng refused to disclose details such as the source of personal identity information, the name of plug-in software and whether the software was developed by the team itself.

"Water passengers" are favored by more small businesses because of their simple operation, although their single cargo volume is small.

On January 10th, Jia Lin (a pseudonym), a purchasing agent, told reporters that the upper limit of individual customs clearance is 5,000 yuan, and the purchasing agent will calculate and distribute the goods to ensure that the goods carried by each "water passenger" do not exceed this upper limit, and the customs clearance will be carried out in the form of "ants moving". The customs will conduct spot checks on customs clearance individuals, and frequent "water passengers" are also likely to be punished.

"Before the epidemic, many online purchasing agents hired people to go to Hongkong to carry goods, and each person was paid from 200 yuan to 300 yuan every day. White households who have not been in Hong Kong for half a year can get higher remuneration. " Jia Lin said.

On January 7, Xu Minhua (pseudonym), who has been engaged in the foreign trade industry in Shenzhen for 10 years, told reporters that individuals have a tax-free ceiling for overseas shopping and do not enjoy tax-free concessions for purchasing in the name of the company. Companies need to obtain import and export rights before they can purchase overseas. After purchasing, they have to declare the purchase scale and price to the customs, and they can only enter the customs after being approved, but they have to pay corresponding taxes.

Some unscrupulous companies also have the means to clear customs with low taxes and fees. They "exchange civet cats for princes" and declare products with lower taxes and fees, but actually replace them with products with higher taxes and fees, or mix products with different taxes and fees to achieve the purpose of tax evasion. "Some are transported in containers, and some are cleared with other companies." Xu Minhua said.

three

Upstream procurement modes are different.

Many merchants in Huaqiang North told reporters that the customs clearance methods of "parallel imports" are different, and the upstream procurement methods are also different: small businesses rely on purchasing to spell orders, medium-sized businesses collude with their peers, and large businesses take advantage of funds to prepay the payment in advance, which has already appeared. Financial practice.

Purchasing is the main force supporting the sales of beauty products.

On January 8, Lin Lin (pseudonym), a practitioner of Huaqiang North Beauty Shop, told reporters that Huaqiang North Beauty Market has obvious advantages in low price and is very popular among purchasing people. "This is especially true after Hong Kong is closed." Purchasing often forms a group of "spelling orders" and goes to Huaqiang North to purchase in large quantities. These purchasing agents "open a group" in their respective customer groups. A bottle of 300ml Lancome powder water is sold at Tmall flagship store for 435 yuan, and the group price can be as low as 205 yuan.

Lin Lin said that the greater the purchase volume, the lower the purchase price. Vendors usually buy a single beauty product in large quantities and then string goods with other businesses. Objectively speaking, cross-selling can also reduce the financial pressure on merchants to hoard goods.

On January 8, Guo Jiawen (pseudonym), who is familiar with Huaqiang North Beauty Market, said that the market is now mature, and there have been many kinds of financial methods for Huaqiang North smugglers. In order to get a lower purchase price, many people will use the "single-order" procurement model to set up a procurement fund to focus on overseas shopping.

"The price of beauty products fluctuates greatly, and buyers will pay in advance to lock the price and receive the goods later. Due to the large purchase volume, the purchase fund will also affect the price trend of products to a certain extent. Once Huaqiang North sneezed, and the national electronic market caught a cold. Now several large procurement funds can affect product prices, and the (market) is so fierce. " Guo Jiawen said.

"Parallel imports" are also mixed with "fake goods" and flow to the market together.

"Real goods are sold to first-and second-tier cities or professional beauty markets, and fakes are sold to third-and fourth-tier cities or personal beauty shops." According to Lin Lin, most smuggled goods in Huaqiang North are mixed with fakes and sold together.

Lin Lin calculated an account: the entrance fee for ordinary stalls in the cosmetics market in Mingtong started at 300,000 yuan, and the minimum monthly rent was about 30,000 yuan/square meter. The monthly rent for stalls of 10 square meters was 300,000 yuan, plus the deposit for shopping malls, purchase funds and labor costs, etc., a store had to operate at least one million yuan per month.

"If we only rely on selling parallel imports, the money for tax evasion cannot support such a large scale of funds." Lin Lin said that Huaqiang North beauty vendors mostly sell in a mixed way. "Some merchants will mix 10% of fakes in the same batch, and some merchants are 100% fakes."

Huaqiang North’s "one-stop shopping" propaganda, photo by Time Weekly reporter.

four

When anti-smuggling is going on

Over the years, the regulatory authorities have always maintained a high-pressure situation on smuggling, and repeatedly concentrated on rectifying and regulating the supply of Huaqiang North to maintain market order.

In May 2013, Shenzhen Customs and Shenzhen police successfully destroyed a "water passenger" network smuggling well-known brand mobile phones, and smashed 16 "water passenger" smuggling gangs, involving 105 suspects, with a case value of nearly 1 billion yuan.

According to the official disclosure at that time, this was the largest smuggling case involving the largest amount and the largest number of people detected in Shenzhen during the decade from 2003 to 2013. It is mainly composed of smuggling gangs at all levels, such as overseas cargo gangs, port "water passengers" customs clearance gangs, and domestic collection and delivery gangs. In the same year, Shenzhen Customs launched nine large-scale operations against "water passengers" in succession, and destroyed 72 smuggling gangs of electronic products, with a case value of nearly 3 billion yuan.

Huaqiang North, once the national gathering place of electronic and digital products, has gradually transformed into the beauty industry in recent years. Some unscrupulous merchants have also begun to use cross-border e-commerce platforms to smuggle beauty products to gain product price advantages.

On January 8, Gong Zhuo, a lawyer of Beijing Deheheng (Shanghai) Law Firm, told reporters that according to the provisions of the Notice, the domestic buyers of cross-border e-commerce retail imports must be individuals and may not sell them again. In the smuggling case of beauty cosmetics in Huaqiang North, the beauty cosmetics imported by merchants are sold in China. This "B2B" trade should be imported through "general trade", and customs duties and value-added tax in the import link should be paid. In the case of high-end beauty cosmetics, consumption tax is also required.

"Merchants should buy goods imported by’ general trade’ in the name of cross-border e-commerce retail imports, forge personal purchase information, enjoy preferential tax rates that they cannot enjoy, and it is also a smuggling act of falsely reporting trade." Gong Zhuo analyzed and pointed out.

According to the "Notice", if the single transaction of cross-border electronic commerce retail imported goods is less than RMB 5,000, and the personal annual transaction limit is less than RMB 26,000, the tariff rate is 0%; Import value-added tax and consumption tax are levied at 70% of the statutory tax payable.

On January 10th, Bai Wenxi, chief economist of IP Global China, told reporters that the spontaneously formed market is inevitably disturbed by problems such as disorder of order and product quality. "Market practitioners and regulatory authorities should adapt to changing needs, focus on the sustainable development and sustained prosperity of the industry, and do a good job in maintaining industry norms and order." Bai Wenxi said.

Extended reading

Almost all the beauty shops are closed! "The Change of Huaqiang North" is mired in the "smuggling vortex" of 600 million yuan …

Shenzhen Huaqiang North was once known as "the first electronic street in China". At present, most merchants here are engaged in beauty products instead. However, after investigation, Shenzhen Customs Anti-smuggling Bureau found that behind the dazzling array of brand-name cosmetics, there is a criminal chain of smuggling through cross-border e-commerce platforms.

This article was reprinted from WeChat WeChat official account’s "CCTV Finance" (ID： cctvyscj), and the original text was first published on January 7, 2021 with the title "Almost all beauty shops are closed! "The change of Huaqiang North" is deeply involved in the "smuggling vortex" of 600 million yuan … ",which does not represent the view of a think tank.

one

Shenzhen Customs cracked the smuggling case of famous brand cosmetics.

The case value exceeds 600 million yuan.

CC beauty cosmetics in Huaqiang North Mingtong Digital Mall is one of the key places in this investigation. The anti-smuggling police found here that in addition to internationally renowned brand cosmetics made in Europe and America, there are many cosmetics made in Japan and South Korea, covering skin care water, eye shadow, lipstick, sunscreen and other varieties.

After counting, the value of the goods seized on the spot is about 2 million yuan. In Huaqiang North, the anti-smuggling police also investigated several suspected smuggling shops in shopping malls such as Harman Digital Plaza. After investigation, criminal gangs were suspected of smuggling goods worth more than 600 million yuan.

Yu Xiaopeng, deputy section chief of the investigation department of Shekou Branch of Shenzhen Customs Anti-smuggling Bureau, said that these four gangs include customs clearance gangs and cargo owners gangs, which buy personal information of citizens through illegal channels, create false orders, false payment bills and false logistics bills, and then deceive the customs and transport goods into China.

2

Huaqiang North Beauty Shop is almost closed.

Shelf emptying

At present, how is the operation of Huaqiang North Business Circle?

The reporter saw at the scene that more than 98% of the beauty shops in Huaqiang North’s business district are still in a closed state, and the shelves in the store are empty, and there is almost no spot. Some merchants still post WeChat QR codes or mobile phone numbers outside the store, which is convenient for customers to contact.

Red banners such as "Combating Smuggling, Benefiting the Country and the People, Participation by the Whole People, Prohibiting Smuggling", "Prospering Business with Honesty, Abiding by the Law and Win-Win" are posted everywhere in these shopping malls, and some of them are marked with "Announcement of Huaqiang North Sub-district Office" in the lower right corner.

Although the stores have been closed, there are still people coming and going in the major beauty cities, and many of them are beauty practitioners who come to inquire about the situation.

Huaqiang North beauty practitioners said: "Because the goods are sent back from various duty-free shops, without formal customs declaration and tax payment, its price will definitely be cheap."

It is understood that China’s laws stipulate that "the contents that should be indicated on the outer packaging, instructions and small packages of imported cosmetics must be recorded in Chinese". Once the businesses that sell illegally are reported or found by relevant departments, they will be fined and closed for rectification.

From the once "China Electronic First Street" to the once prosperous beauty store, the transformation of Huaqiang North was once considered as a gorgeous turn. This severe action against smuggling has once again plunged Huaqiang North into the whirlpool of "parallel imports" and "fake goods". The state’s strict investigation and rectification of Huaqiang North Beauty City is to better correct the market. If Huaqiang North wants to find its former glory, it can no longer be opportunistic, but needs a real foundation.

The article comes from Mammoth PLUS by Liu Ting Tu Mengying.

Original title: "Gorgeous transformation" of the most prosperous street in China … failed! 》

Read the original text

　　Spring Festival is the warmest festival in Chinese’s heart.

　　On February 1st, on the eve of the Spring Festival in the Year of the Loong, General Secretary of the Supreme Leader came to Tianjin for investigation and investigation, and visited the grassroots cadres and masses.

　　In recent years, in the poverty-stricken areas with deep mountains and long roads, in the border areas of the frozen motherland and in the snow-covered towns and villages, on the eve of the Spring Festival, the General Secretary of the Supreme Leader will visit the people of all ethnic groups, ask about the family, ask about the temperature, listen to the voice of the people and send blessings.

　　"On the occasion of the New Year, I am most concerned about the people in difficulty. How do they eat and live? Can they have a good New Year and a good Spring Festival?"

　　"As long as there is a family and even a person who has not solved the basic living problems, we can’t take it easy; As long as the people’s longing for a happy life has not yet become a reality, we must work tirelessly to unite and lead the people to struggle together. "

　　… …

　　Looking back, the deepest concern makes people feel warm.

　　This time, the General Secretary of the Supreme Leader came to Tianjin, and the first stop was Liubu Village, Xinkou Town, Xiqing District. He learned about the recovery of local agricultural production after the flood disaster last year and visited the affected people.

　　During the Spring Festival, the General Secretary of the Supreme Leader is always worried about the affected people, worrying about whether they can eat and wear warm clothes and whether their production and life have settled down.

　　In February 2013, the Supreme Leader made his first inspection on the eve of the Spring Festival after serving as the general secretary, and walked along the steep mountain road into Dongxiang Autonomous County of Gansu Province, which had suffered landslide disaster. At the reconstruction site, the General Secretary requested to adhere to overall arrangement, safe construction and ensure progress and quality.

　　In February 2018, General Secretary of the Supreme Leader, who was inspecting in Sichuan, made a special trip to the epicenter of the Wenchuan earthquake — — Yingxiu town, Wenchuan county, take a look at the recovery and reconstruction of the disaster area and how the people are living.

　　In January, 2022, General Secretary of the Supreme Leader braved the snowstorm and cold to come to Fengnanyuan Village, Shizhuang Township, huozhou city, Shanxi Province, to inspect the reconstruction, ask about replanting and pay attention to winter.

　　"I have always missed the people in the disaster area." In November last year, when inspecting the post-disaster recovery and reconstruction work in Shuiyuzui Village, Miaofengshan Town, Mentougou District, Beijing, General Secretary of the Supreme Leader said to everyone, "communist party is a party that serves the people and always puts the people in the highest position in its heart, whether it is disaster relief or post-disaster recovery and reconstruction, it will go all out."

　　Go all out and do everything for the people. In the footprint of the Spring Festival, it is the constant concern of "keeping the safety of ordinary people in mind at all times".

　　Leaving the warm homes and vegetable fields of the villagers in Liubu Village, General Secretary of the Supreme Leader came to Tianjin Ancient Culture Street to inspect the supply situation of the festival market.

　　Bread is the staff of life. The "vegetable basket" is connected with the villagers’ harvest at one end and the dining tables of thousands of households at the other. When he was a city leader in Fuzhou, the top leader comrades took grasping the "vegetable basket" as the top priority and looked at the price of vegetables every day.

　　The Spring Festival is approaching, and the "vegetable basket", "rice bag" and "fruit plate" on the shelves are related to the annual flavor concentration and the happy life of thousands of people in Qian Qian.

　　The supply of holiday market is a matter that the Supreme Leader General Secretary often pays attention to on the eve of the Spring Festival.

　　In front of the stall in the vegetable market, I care about "has the price of vegetables gone up?" "Are there many local dishes?" In the cooked food area of the supermarket, I was told, "Be sure to pay attention to food hygiene, mark the date of production, and don’t sell expired food". In the busy New Year’s Street, ask carefully about the sales of New Year’s goods and the price of pork. When you walk into people’s homes, you often ask how the new year’s shopping is going.

　　The mountain is a journey, the water is a journey, one branch and one leaf, and it is meticulous. In the footprint of the Spring Festival, it is "to do things that are beneficial to the people, no matter how small."

　　I still remember that on the eve of the Spring Festival in 2018, when the General Secretary of the Supreme Leader walked to a cloth shoe display in Zhanqi Village, Chengdu, the villagers enthusiastically picked up a pair of cloth shoes and wanted to give them to the General Secretary. The General Secretary of the Supreme Leader smiled and said, "I will spend money to buy a pair!" The villagers responded: "This represents our wishes. It’s hard for you to go to the grassroots."

　　"I am willing to take advantage of the wind to blow far away, and my hometown lane will be a spring." Tireless footprints, constant mourning, full of true feelings for the people, give people warmth and strength.

　　Planning: Du Shangze

　　Author: Lin Xinyu

　　Editor: Yang Wanchen

　　Proofreading: Wu Yue

　　Photo: Xinhua News Agency reporter Ju Peng Xie Huanchi Yan Yan

　　Vision: Lai Xiangdong Bi Xiaoyang

　　● "Whether newspapers can read or not mainly depends on supplements", and "reading or not" refers to the cultural characteristics of supplements.

　　In the era of rapid development, supplements can’t cater to and kitsch. On the contrary, they must be responsible, responsible and conscientious.

　　● The cultural consciousness of supplement lies in providing a broad stage for people to publish excellent works and offering elegant and high-quality spiritual food for readers. Cultural self-confidence lies in inheriting excellent quality and rejuvenating creativity.

　　At present, we are not very familiar with the characteristics, discourse system and language style of network communication, and the law of network communication needs to be further understood, but we must learn to borrow from the network.

　　Supplement is an important part of newspaper. In order to enhance the communication power and influence of newspapers, supplements must consciously shoulder the heavy responsibility of promoting advanced culture, spreading knowledge and enlightening thoughts. In recent years, due to many reasons, readers and authors of supplements have lost more: the diversity of cultural choices, the exclusive newspaper and the eye-catching scenery of supplements are no longer; Literature has lost its social sensational effect, and people’s enthusiasm for literature and attention to supplements have decreased; The core readers are getting older, and the supplement is still not attractive to young readers; The ranks of authors are shrinking. Due to the fierce competition in the media, the publishing threshold is lowered, and the author resources are constantly divided.

　　The rapid rise of new media, such as the Internet, and its unique characteristics of immediacy, mass and strong interaction have also brought pressure to traditional print media. As a supplement with a long history, it is also inevitably impacted. Facing the changes in the mode of public opinion production and communication, and the changes in readers’ reading habits, the supplement bears the heavy responsibility of nourishing the soul and rallying strength. How to better play the role of spreading the spiritual value and spiritual pursuit of Chinese culture requires further clarification of ideas, a clear understanding of advantages, self-confidence and in-depth thinking.

　　Pay attention to news, jump out of news and highlight cultural characteristics.

　　The supplement has a history of more than 100 years since its publication. Although the supplement is the supplement and extension of the news magazine, since the founding of New China, the supplement has always kept pace with the society and the times, closely linked with the new life, and has a strong sense of the times and a fresh breath of life, which is deeply loved by readers.

　　In the traditional sense, supplements are mostly pure literary supplements. In recent years, in order to meet the increasing multicultural needs of readers and expand their communication power and influence, after a relatively large reform and adjustment-from literature to art to cultural field, the content of supplements has become wider and wider, and the forms have become more flexible and diverse. As far as People’s Daily is concerned, in addition to literary supplements, there are also supplements such as art, collection, reading and in-depth research, which further enhances its news, richness and readability. This is the adjustment and response made by newspaper supplements in the face of the rapid development situation, which reflects the trend of newspapers from focusing on the advantages of hard news to focusing on the advantages of soft news at the same time.

　　Of course, this adjustment also means that the newspaper has changed from focusing on the quality characteristics of the supplement to focusing on the combination characteristics of the new and the new. The so-called combination of literature and innovation is to embody both the characteristics of newsprint and the characteristics of "culture" On the one hand, close to reality, close to life, close to the masses, pay attention to major news events, major theme propaganda and social hotspots, and highlight the theme of the times; On the other hand, the theme that readers care about is expressed in the form of literature and art, which conforms to the characteristics of the supplement, so that readers can gain a deep understanding from the corresponding literary works, that is, follow the news and jump out of the news.

　　There is also a key sign of jumping out of the news, that is, fully embodying the profound humanistic spirit and cultural character of the supplement and maintaining independent reading and aesthetic value. The important characteristics of supplement are cultural, nourishing and rich. It shows the style of newspaper in the profundity of thought, condenses poetry and painting in the surging life, conveys the power of culture in the publicity of historical rationality and humanistic value, and makes the supplement works stand up to chewing. This is a must for the supplement to "moisten things silently". Zhao Chaogou, a famous newspaper reporter, said: "News is the soul of a newspaper, and the supplement is the face of the newspaper. Whether a newspaper can stand or not depends mainly on the supplement." Here, "enduring" refers to the cultural characteristics of the supplement itself.

　　Closely obeying the overall situation of national construction, cooperating with major theme propaganda, paying attention to social hotspots and focal points, complementing the content and form with newspaper news through literary and artistic works with individuality, and taking into account the realistic concern and literary characteristics, have become the remarkable characteristics of newspaper supplements, and are also the new reading growth points of newspapers in recent years.

　　Adhere to character, lead value, and reflect spiritual height.

　　Adhering to character means carrying forward mainstream values, inheriting the essence of culture and reflecting the height, thickness and temperature of the times. The responsibility of the supplement is to publicize and explain the party’s literary principles and policies, to unite the common ideals of society and establish a good moral style, to spread advanced culture and to guide the healthy development of culture. Under the current situation, it is necessary to strive to carry forward the deepest cultural soft power of the Chinese nation and spread the deepest spiritual pursuit accumulated in Chinese culture. Only by adhering to the organic unity of value guidance and cultural character, inspiring people with excellent works and shaping people with noble spirit can newspaper supplements enlighten readers deeply.

　　Nowadays, China has entered a period of social transformation and reform, and profound changes have taken place in the world, the country, the party, the people and the public opinion. The cultural environment in which we live is more complicated, and the construction of a cultural "soft environment" is particularly urgent. Supplement is a mirror of social culture, observing the social life at all stages and levels, and is a benchmark in the process of social and cultural development. At this time, the supplement should more consciously adhere to the correct direction of public opinion, pay extensive attention to the complex reality of social transformation, strive to grasp the cultural life and inner world of contemporary people, produce more excellent works, enrich people’s spiritual and cultural life, and refine the cultural depth and spiritual height for the society with its profound ideological, unique artistic and unique aesthetic functions.

　　At present, it is also an era of rapid development. The material temptations are increasing, and people’s hearts are easy to float. Coupled with the popularity of fast food culture, the fragmented dissemination of information and the uproar in the network public opinion space, it is of great significance to build a spiritual home and stick to the supplement. A writer said that when society is confused, supplements should stay awake; When society is too utilitarian, supplements should give more dreams to life. This dream is ideal belief. Supplements can’t cater to and flatter the vulgar, especially in the historical process of building a socialist cultural power and realizing the great Chinese dream of the Chinese nation. Supplements must be responsible, responsible and conscientious, and show social integrity and transmit positive energy with works that combine ideological and literary features. The sincere and artistic expression and lofty spirit of the supplement have far-reaching significance.

　　Give full play to your advantages, feel confident, and constantly bravely surpass them.

　　In the final analysis, the advantages of newspaper supplements are the advantages of orientation, brand, humanistic connotation, and the advantages of a fixed readership cultivated all the year round. At the same time, they also have their own unique advantages: fast and slow, dynamic and static, specialized and miscellaneous … Although they are attached to newsprint, they do not correspond to news events one by one, so they can not be rigidly expressed objectively and directly, thus showing the depth and temperature of words and inheriting the works more. Therefore, the works of the supplement are not necessarily the latest, but they can be the most elegant; Not necessarily the fastest, but you can pursue the deepest; It may not be the most eye-catching, but it can appeal to both refined and popular tastes and make people remember it deeply. Its another interpretation of news events, its professional cultural stance on key issues, its rich nourishment for the people of the world, and its lasting refreshing cultural fragrance.

　　Only by recognizing the advantages can we have full consciousness and self-confidence. Mr. Fei Xiaotong pointed out that cultural consciousness means that people living in a certain cultural and historical circle have self-knowledge of their culture and have a full understanding of its development process and future. In this sense, cultural consciousness is actually the awakening, mission and responsibility of culture, and cultural self-confidence is the inheritance, development and transcendence of culture. As far as newspaper supplements are concerned, cultural consciousness lies in providing a broad stage for people to publish excellent works and offering elegant and beautiful spiritual food for readers; Cultural self-confidence lies in inheriting excellent quality and rejuvenating creativity. Supplement is an important part of China’s cultural construction, and it should be the defender, creator and disseminator of advanced culture. Cultural self-confidence will bring more development opportunities for supplements with unique advantages. While many newspaper supplements are shrinking, there are still many newspaper supplements that have remained unchanged for more than half a century, and they are constantly developing and exploring from subject matter to genre, from planning to column, from works to authors. This growing confidence comes from the recognition and inheritance of excellent cultural connotations on the basis of cultural consciousness, and it is a brave transcendence of the inherent way on the basis of cultural consciousness.

　　Innovate ideas, broaden horizons and leverage new media.

　　In order to keep up with the development of the times, the supplement should adhere to the innovation of ideas and means, broaden its horizons and be close to the forefront of cultural development. On the basis of maintaining traditional characteristics, supplements should further expand the scope of content, increase service, practicality and interest, and extend the perspective to a wider field; Strengthen planning, improve writing style, create fine products and strengthen brands; At the same time, it innovates the layout form, integrates aesthetic and fashion elements, highlights the flavor of the times, and makes static words full of movement and interest. If content is an inevitable requirement to retain readers, layout innovation is an important means to win readers.

　　Innovation must also learn to borrow from new media. At present, new media are constantly joining the news communication camp, from portals to search engines, taking advantage of the news productivity of traditional media. Supplement innovation should also learn to enhance its competitiveness with the help of the network: it can join hands with the network to promote the second and multiple dissemination of excellent works of supplements on the Internet, effectively expanding the readership and authors; The network’s attention to cultural hotspots and literary thoughts can be introduced into the innovation process of supplements, and readers’ needs can be understood through interaction with readers; Pay attention to the excellent works and authors on the internet, carefully screen, process and verify, turn network resources into supplement resources, and cultivate a group of young audiences for newspapers. At present, we are not very familiar with the characteristics, discourse system and language style of network communication, and the law of network communication needs to be further understood, but we must learn to borrow from the network as soon as possible.

　　Recognizing the advantages, defining the responsibilities and facing up to the shortcomings will help the supplement to find a correct position in the multi-culture and make a response. In today’s homogeneous newspaper news, supplement is an important embodiment of heterogeneity. When the advantage of news is weakened, news changes from fresh to fragile, but supplements may become durable goods and collectibles because of the ideological depth and cultural height of their words. At a time when the weather is myriad, the flowers are dazzling, and the new media seems to occupy many advantages, the supplement is firm, solid, rich, vivid, exquisite and elegant, which will provide people with more opportunities to nourish their body and mind and calmly think, and provide a pure land for one side to put their hearts. Supplement will be promising in the new century of cultural prosperity and development.　

　　People’s Daily (24th edition, November 29th, 2013)