36 days in advance! The longest 618 opening in history： the official announcement of the live broadcast room of JD.COM supermarket called for a 10% discount on the spot in Li Jiaqi.

　　This year’s 618, as the sponsor, JD.COM will start at 8: 00 pm on May 31st, while Tmall intends to pre-sell at 8: 00 pm on the 13th. Therefore, JD.COM started the Heart Shopping Season at 8: 00 pm on the 13th. This also made the 618 e-commerce war 36 days ahead of schedule for the first time, thus becoming "the longest 618 in history".

　　As the head gun of "the longest 618 in history", Li Jiaqi, the head anchor of Tmall, started the pre-sale of 618 on the 13th. On the same day, JD.COM Supermarket officially announced that the live broadcast room of JD.COM Supermarket will be broadcast simultaneously with Li Jiaqi, and the same or similar goods will be sold in stock, and a 10% discount will be given on the price of the live broadcast room in Li Jiaqi, which is full of gunpowder.

　　It is understood that when you open the JD.COM APP and search for "JD.COM Supermarket Purchase and Sale", you can enter the JD.COM supermarket purchase and sale live room and buy 10% off the same spot goods in Li Jiaqi.

　　According to reports, with its exclusive "self-operated mode" advantage, JD.COM abandoned intermediate links, directly purchased from brands, and greatly reduced commodity prices with the advantage of large-scale procurement; At the same time, different from the live broadcast mode of other platforms, all the live broadcast rooms in JD.COM have "no pit fee and no commission", which will benefit consumers and realize the lowest price in the whole network.

　　Different from the anchors with goods on other platforms, JD.COM is an expert in a certain kind of goods, and the goods sold in the live broadcast room are one of the best in JD.COM, with the best quality and the highest cost performance. Data show that last year, the order volume of live broadcast rooms in double 11 and JD.COM increased by 3.8 times year-on-year.

　　It is understood that this year, JD.COM 618 integrated state subsidies, take-away sales of 10 billion yuan, agricultural subsidies of 10 billion yuan, and factory goods subsidies for the first time, bringing consumers the preferential treatment of "making up and making up".

　　On May 13th, Li Jiaqi said that it would start random red envelope rain in the live broadcast room, and set different red envelope limit numbers according to different fan levels. If the fan level is low, the number of red envelopes that can be grabbed will be greatly limited.

　　On the contrary, the live broadcast room of supermarket in JD.COM said that they would not classify users into three categories, and all consumers would be treated equally, with the same rights, they could receive the same red envelope, enjoy the same preferential strength and would not engage in price discrimination.