Who is at the helm？ This is how The Climbers rushed out of the country!

Special feature of 1905 film network At 4: 20 am on May 25th, 1960, on the summit of Mount Qomolangma, known as the "roof of the world", the China mountaineering team successfully climbed to the top of the north slope for the first time.However, due to the lack of video recording, the summit was questioned by the international mountaineering community.Fifteen years later, the China mountaineering team successfully climbed to the top again, leaving valuable video materials. The measured height of 8848.13 meters was recognized by UNESCO and became the most authoritative figure for the height of Mount Everest at that time.

Fifty-nine years later, based on these two summit experiences, the film presented a gift to the National Day, which attracted countless attention. In addition to the vertical climbing on the big screen, the film will also cross the country in the horizontal direction to realize the simultaneous release overseas.People can’t help but ask, who is the "helm" of this culture?

1905 film industry: The Climbers issued "helm" overseas 　

As an important embodiment of "cultural self-confidence", going out to sea with culture is an effective way to show the charm of oriental culture. The simultaneous release of domestic film and television works overseas is undoubtedly an important way to promote the global spread of Chinese culture and enhance its global influence. From the initial martial arts films to science fiction films, and then to animated films, the "going out" of domestic films is gradually normalized and the types are also diversified. Art has no borders, and the excellent oriental film language has been recognized by more and more people.

The Climbers, one of the "Three Outstanding Gifts" in the National Day, has also taken the step of "going out".As a climbing work, this film has filled many vacuum areas in the creation of domestic film and television works, so its overseas release has attracted more attention. As the exclusive agent for the overseas distribution of the film, the 1905 film industry still achieved the simultaneous release of North America and Britain on September 30, even though the window period was not plentiful. The film will be released in Australia, New Zealand and Singapore on October 10th, and Malaysia and Brunei on October 17th.　

In 1905, the film industry exclusively released The Climbers overseas. "Even if the material was passed on all night, it still didn’t have time to catch up with the local grading review." Luo San, executive deputy general manager of 1905 Film Company, who was in charge of the overseas release of the film, could not conceal his regret that Australia and New Zealand (hereinafter referred to as "ANZ") failed to release The Climbers simultaneously.

As of press time, Australia and New Zealand are still striving to file on October 4th. It is gratifying that this film will be the first Chinese film to provide a 4DX viewing experience in Australia and New Zealand. It will be shown in more than 100 theaters in North America. It is the Chinese film with the largest number of screens released by IMAX in North America so far, and it is also the Chinese film with the largest number of screens released in the UK in recent years.

In addition to North America, Britain, Australia, New Zealand and Singapore, The Climbers has been sold to more than 40 countries and regions, including many Belt and Road countries. Across the long river of years, the ancient Silk Road has now become the road of spreading oriental culture. In addition, the film will be released in Malaysia, Brunei, Cambodia and Pakistan, and local language subtitles will be provided; In Eastern Europe, local language dubbing will be provided.

Other overseas regions, including South Korea, Japan, Germany, India, the Middle East and other Southeast Asian countries, are also in full swing.

Three-dimensional publicity strategy helps maximize overseas income 　

As we all know, the announcement strategy that suits the audience is very important to improve the box office ceiling of a movie. Regardless of the Chinese and foreign film markets, imported films are worried about acclimatization. The role of reasonable publicity strategy is self-evident.

　

The release sequence of The Wandering Earth, Ne Zha, etc., which comes first at home and then abroad, can ensure that the film has enough time to formulate the announcement strategy. However, the time given to the 1905 film industry is very limited, from the official agency of The Climbers’s exclusive overseas distribution to the realization of overseas synchronous or quasi-synchronous release.

How to produce reasonable and efficient results in such a limited time? Luo San tailored a set of exclusive overseas distribution plans for The Climbers. "Girls blow their hair, and it looks better when the level is rich. Overseas distribution is also hierarchical. " Years of overseas distribution experience and familiarity with overseas film markets in different regions have enabled Luo San to form a set of "hierarchical" overseas distribution strategies and tactics.

First of all, North America and Britain belong to the first echelon in overseas distribution areas, so we should strive for synchronization as long as time permits.

Most of the people who watch Chinese films in these areas are local Chinese and overseas students, and the popularity curve of the films is basically the same as that in China. Therefore, the complete synchronization of these two regions is intended to maximize the local box office revenue.

At the same time, the box office income will stimulate the income of copyright sales after the cinema, so the publishers selected for these two regions have the ability to directly operate copyright sales in addition to excellent past cases in cinema distribution. It is to use the overall expectation of the film to make them imagine the back-end income, so as to promote them to do a good job in the distribution of the early cinema, so that they and the film side can both win.

Secondly, Southeast Asia such as Singapore and Malaysia are the second echelon of this overseas issuance.

Although the proportion of local Chinese audience is heavy, the non-Chinese market can not be ignored. In order to attract local audiences from other ethnic groups, it is necessary to provide subtitle translation in local languages. On the technical level, it takes a certain time and cost to complete. Therefore, the release time of The Climbers in this area is relatively late in China.

In addition, Malaysia and Brunei are scheduled for October 17, considering that the release time can overlap with the local seven-day holiday, so as to maximize the box office potential in the region.

Finally, places like Eastern Europe, German and Japanese are mainly local non-Chinese audiences, which are basically unaffected by the local market in China. Therefore, the release time in this part of the region is relatively less limited, but dubbing issues, including related costs, need to be considered, so more time is needed to prepare for the release work. The customized three-dimensional publicity strategy in different regions will lay a solid foundation for The Climbers to maximize its overseas income in the future. In the army of culture going to sea, 1905 film industry strives to become a reliable "ferryman" of domestic films.

Be a bridge for cultural exchanges between China and foreign countries.

This time, the 1905 film industry exclusively represented the overseas distribution of domestic films for the first time, which also made the ecological environment of domestic film overseas distribution agents mainly private companies more diversified. In 1905, the film industry completed the distribution system from "bringing in" to "going out", from the exclusive distribution of advertisements in the mainland of China to the exclusive distribution in The Climbers. After years of accumulation of publishing experience, the 1905 film industry has quietly completed a gorgeous transformation.

The 1905 film industry’s exclusive agency for The Climbers’s overseas distribution is also an active exploration for state-owned enterprises to help China culture go out to sea. It coincides with the 70th anniversary of the founding of New China, and it is self-evident that overseas Chinese around the world can see the tribute film The Climbers for the first time. For the future overseas distribution agency planning of domestic films, Luo San admits that it is still too early to talk about achievements and planning, but she believes that "flowers are in full bloom and the breeze comes." At present, many domestic film producers have asked them for information about overseas distribution.

In addition, in 1905, the film industry also jointly produced famous films such as,, and so on. Influenced by the corporate culture of "innovation, professionalism and happiness", 1905 film industry is willing to be a bridge for cultural exchanges between China and foreign countries.

Exclusive, not alone, work together to help Chinese and foreign films climb the world peak.