＂online celebrity＂ Xi ‘an Lintong fire crystal persimmon sold out of stock？ Growers： The authentic ones are still on the trees.
CCTV News:"Paper straws are inserted into the red persimmons, and the sweet pulp is sucked into the mouth."
This is the most classic still of Lei Jiayin in the popular online drama The Longest Day In Chang’an this summer. This scene made the audience’s mouth water, and fire crystal persimmon, a specialty of Xi ‘an in the hands of Lei Jiayin, also became an explosion with the popularity of the play.
Taobao shows that fire crystal persimmon’s search volume surged by 2127%, and fire crystal persimmon’s hot e-commerce business.
Fire crystal persimmon, a specialty of Lintong, Xi ‘an, became popular. The reporter searched with the keyword "fire crystal persimmon" on the online shopping platform, and found that there were many goods that claimed to be authentic Lintong fire crystal persimmon. The reporter randomly clicked on a link and found that the so-called fire crystal persimmon sold in it is actually called July Yellow, which is produced in Dali County, Shaanxi Province. The customer service staff also said that this kind of "July Yellow" is actually a variety with fire crystal persimmon.
In this regard, a shopkeeper who has sold fire crystal persimmon for many years told reporters that these so-called July yellows are not authentic fire crystal persimmon. Only Lintong is called fire crystal persimmon, and everything else is fake. What do you mean, Boss Huang ripens in July and June? Now the goods are all from Dali County, Shanxi Province, and those messy places, not fire crystal persimmon.
Zhao Shuangtian, the owner of fire crystal persimmon, also said that his family’s fire crystal persimmon is still in the pre-sale state because it is not mature yet, but he has received many refund applications since other businesses started selling fake fire crystal persimmon. At least more than 30 orders are returned a day. In the middle of this month, the sales volume was more than 2,000, and now it has dropped to 1,000.
When the reporter inquired about the delivery place, it was found that many shops selling the so-called fire crystal persimmon did not show the delivery address in Lintong District, Shaanxi Province. The customer service of one shop said that the fire crystal persimmon sold by their family was shipped randomly from Shanxi and Shaanxi warehouses, but when the reporter asked whether the persimmons were shipped from Lintong, the customer service always avoided answering.
Fire crystal persimmon is still immature in the tree.
Fire crystal persimmon is a famous historical specialty in Lintong District of Xi ‘an, and its cultivation has a history of more than 1,500 years. So, when will the authentic fire crystal persimmon be listed?
In the home of Chen Wugong, a grower, the reporter saw that Chen Wugong, who was nearly seventy years old, was pruning branches and leaves for fruit trees. Looking around, fire crystal persimmon covered with branches was still blue.
Chen Wugong, a Yang Jiacun grower in Qinling Street, Lintong District, Xi ‘an City, Shaanxi Province:My family has planted two acres of land. Due to the weather, the maturity of fire crystal persimmon in Lintong was delayed for several days this year, which is about the middle and late October.
Gao Hui, secretary of the Party branch of the Horticultural Workstation in Lintong District, Xi ‘an, said that some online sales platforms have recently started to sell Lintong fire crystal persimmon, while Lintong fire crystal persimmon is not yet mature.
Fire crystal persimmon is not mature yet, but it sells like hot cakes on the Internet. Chen Wugong told reporters that he was happy to know that there were more and more consumers in fire crystal persimmon, but he was worried that the persimmons that everyone bought online were not authentic, which would smash the "fire crystal persimmon" brand.
The reporter learned that on May 30, 2008, Lintong "fire crystal persimmon" passed the examination of the former AQSIQ and obtained the national product certification for the protection of geographical indications. Experts said that selling fake fire crystal persimmon not only violated the rights and interests of geographical indication owners, but also cheated consumers.
Qiu Baochang, President of Beijing E-commerce Rule of Law Research Association:Seeing that a product sells fire, everyone goes to the big name and online celebrity, which actually harms the rights and interests of consumers. The administrative department should investigate and deal with it, and consumers can ask them to take responsibility.
Good products are hard to come by, so we have to sweep the couch and wait for them.
The rampage of fake fire crystal persimmon reminds us of the "Zhangqiu Iron Pot" that caught fire a few years ago. Originally, these products are all good things worthy of vigorous promotion. However, there are always a group of mercenary people who rush to create concepts and topics at the first opportunity, so that the originally good products are dragged into the whirlpool of "flow with goods" and crushed into dust. The sales platform has the responsibility to help consumers get rid of the false and keep the true, and the regulatory authorities also have the responsibility to crack down on the fake and shoddy. Good products are hard to come by, so we must sweep the couch and wait for them.
(Original title: "online celebrity" fire crystal persimmon sold out of stock? ! The truth is bright: the real persimmon is still on the tree … ")
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