order of the president of the people’s republic of china　

No.74　

　　(Adopted at the Second Session of the Eighth the NPC Standing Committee on July 2, 1993, revised at the 31st Session of the Ninth the NPC Standing Committee on December 28, 2002. According to the Decision on Amending Some Laws of the Tenth Session of the Eleventh the NPC Standing Committee on August 27, 2009, the the NPC Standing Committee on Amending the People’s Republic of China (PRC) Agriculture The Decision on Industry Law, adopted by the 30th session of the 11th the NPC Standing Committee of People’s Republic of China (PRC) on December 28th, 2012, is hereby promulgated and shall come into force as of January 1st, 2013. )

　　Hu Jintao, President of People’s Republic of China (PRC)

　　December 28th, 2012

　　Catalogue　

　　Chapter I General Provisions　

　　Chapter II Agricultural Production and Management System　

　　Chapter III Agricultural Production　

　　Chapter IV Circulation and Processing of Agricultural Products　

　　Chapter V Food Security　

　　Chapter VI Agricultural Input and Support Protection　

　　Chapter VII Agricultural Science and Technology and Agricultural Education　

　　Chapter VIII Agricultural Resources and Agricultural Environmental Protection　

　　Chapter IX Protection of Farmers’ Rights and Interests　

　　Chapter X Rural Economic Development　

　　Chapter XI Law Enforcement Supervision　

　　Chapter XII Legal Liability　

　　Chapter XIII Supplementary Provisions　

　　Chapter I General Principles　

　　Article 1 This Law is formulated in order to consolidate and strengthen the basic position of agriculture in the national economy, deepen rural reform, develop agricultural productivity, promote agricultural modernization, safeguard the legitimate rights and interests of farmers and agricultural production and operation organizations, increase farmers’ income, improve their scientific and cultural quality, promote the sustained, stable and healthy development of agriculture and rural economy, and realize the goal of building a well-off society in an all-round way.

　　Article 2 The term "agriculture" as mentioned in this Law refers to industries such as planting, forestry, animal husbandry and fishery, including services directly related to them before, during and after delivery.

　　The agricultural production and operation organizations mentioned in this Law refer to rural collective economic organizations, farmers’ specialized cooperative economic organizations, agricultural enterprises and other organizations engaged in agricultural production and operation.

　　Article 3 The state places agriculture in the first place in developing the national economy.

　　The basic objectives of agricultural and rural economic development are to establish a rural economic system that meets the requirements of developing a socialist market economy, continuously liberate and develop rural productive forces, improve the overall quality and efficiency of agriculture, ensure the supply and quality of agricultural products, meet the needs of national economic development, population growth and improvement of living standards, improve farmers’ income and living standards, promote the transfer of surplus rural labor to non-agricultural industries and towns, narrow urban-rural differences and regional differences, build a rich, democratic and civilized new socialist countryside, and gradually realize agricultural and rural modernization.

　　Article 4 The state shall take measures to ensure that agriculture can play a better role in providing food, industrial raw materials and other agricultural products, maintaining and improving the ecological environment, and promoting rural economic and social development.

　　Article 5 The state adheres to and improves the basic economic system in which public ownership is the mainstay and various forms of ownership develop together, so as to revitalize the rural economy.

　　The state has long stabilized the two-tier management system based on household contract management in rural areas, developed a socialized service system, strengthened the collective economic strength, and guided farmers to take the road of common prosperity.

　　The state adheres to and improves the distribution system with distribution according to work as the main body and multiple modes of distribution coexisting in rural areas.

　　Article 6 The State adheres to the policy of promoting agriculture through science and education and the sustainable development of agriculture.

　　The state takes measures to strengthen the construction of agricultural and rural infrastructure, adjust and optimize the agricultural and rural economic structure, promote the industrialized operation of agriculture, develop agricultural science and technology and education, protect the agricultural ecological environment, promote agricultural mechanization and informatization, and improve the comprehensive agricultural production capacity.

　　Article 7 The state protects the property and other lawful rights and interests of farmers and agricultural production and operation organizations from infringement.

　　People’s governments at all levels and their relevant departments should take measures to increase farmers’ income and effectively reduce farmers’ burden.

　　Article 8 The whole society should attach great importance to agriculture and support its development.

　　The state rewards units and individuals that have made remarkable achievements in developing agriculture and rural economy.

　　Article 9 People’s governments at all levels shall be uniformly responsible for the development of agriculture and rural economy, and organize relevant departments and the whole society to do a good job in developing agriculture and serving it.

　　The administrative department of agriculture in the State Council is in charge of the national agricultural and rural economic development, while the administrative department of forestry in the State Council and other relevant departments are responsible for the relevant agricultural and rural economic development within their respective functions and duties.

　　The agricultural administrative departments of the local people’s governments at or above the county level shall be responsible for the agricultural and rural economic development in their respective administrative areas, such as planting, animal husbandry and fishery, and the forestry administrative departments shall be responsible for the forestry work in their respective administrative areas. Other relevant departments of the local people’s governments at or above the county level shall, within the scope of their respective duties, be responsible for the work related to serving agricultural production and operation within their respective administrative areas.

　　Chapter II Agricultural Production and Management System　

　　Article 10 The state practices the contracted management system of rural land, ensures the long-term stability of rural land in contract relationship according to law, and protects farmers’ right to use contracted land.

　　The Land Management Law of the People’s Republic of China and the Rural Land Contract Law of People’s Republic of China (PRC) shall apply to the mode and time limit of contracted management of rural land, the rights and obligations of the employer and the contractor, and the protection and circulation of the contracted management right of land.

　　Rural collective economic organizations shall, on the basis of household contract management, manage collective assets according to law, provide their members with services such as production, technology and information, organize rational development and utilization of collective resources, and strengthen their economic strength.

　　Article 11 The state encourages farmers to voluntarily form various professional cooperative economic organizations on the basis of household contract management.

　　Farmers’ specialized cooperative economic organizations shall adhere to the purpose of serving their members, and carry out agricultural production, operation and service activities within the scope stipulated in their articles of association according to the principles of voluntary participation, freedom of withdrawal, democratic management and return of surplus.

　　Farmers’ specialized cooperative economic organizations can take many forms, be established and registered according to law. No organization or individual may infringe upon the property and operational autonomy of farmers’ professional cooperative economic organizations.

　　Twelfth farmers and agricultural production and operation organizations can voluntarily set up various enterprises in accordance with the principle of democratic management, distribution according to work and dividend distribution according to shares.

　　Article 13 The State shall take measures to develop various forms of agricultural industrialized operation, and encourage and support farmers and agricultural production and operation organizations to develop integrated operation of production, processing and sales.

　　The state guides and supports enterprises, scientific research units and other organizations engaged in the production, processing and circulation services of agricultural products, and forms a community of interests sharing benefits and risks by concluding contracts with farmers or farmers’ professional cooperative economic organizations or establishing various enterprises, so as to promote agricultural industrialization and promote agricultural development.

　　Article 14 Farmers and agricultural production and operation organizations may set up various agricultural product trade associations in accordance with laws and administrative regulations, provide production, marketing, information, technology, training and other services for their members, play a role of coordination and self-discipline, apply for agricultural product trade remedy measures, and safeguard the interests of members and industries.

　　Chapter III Agricultural Production　

　　Fifteenth people’s governments at or above the county level shall, in accordance with the long-term planning of national economic and social development, the basic objectives of agricultural and rural economic development and the division of agricultural resources, formulate agricultural development plans.

　　The agricultural administrative departments of the people’s governments at or above the provincial level shall, in accordance with the agricultural development plan, take measures to give full play to regional advantages, promote the formation of a reasonable regional layout of agricultural production, and guide and coordinate the adjustment of agricultural and rural economic structures.

　　Article 16 The state guides and supports farmers and agricultural production and operation organizations to adjust and optimize the agricultural production structure according to local conditions and market demand, coordinate the development of planting, forestry, animal husbandry and fishery, develop high-quality, high-yield and high-efficiency agriculture, and improve the international competitiveness of agricultural products.

　　The planting industry focuses on optimizing varieties, improving quality and increasing benefits, and adjusts crop structure, variety structure and quality structure.

　　Strengthen forestry ecological construction, implement natural forest protection, returning farmland to forests and sand prevention and control projects, strengthen the construction of shelter forest system, and accelerate the construction of fast-growing and high-yield forests, industrial raw material forests and firewood forests.

　　Strengthen grassland protection and construction, accelerate the development of animal husbandry, promote captive breeding and house feeding, improve livestock and poultry varieties, and actively develop feed industry and livestock and poultry product processing industry.

　　Fishery production should protect and rationally utilize fishery resources, adjust fishing structure, and actively develop aquaculture, offshore fishing and aquatic product processing industry.

　　People’s governments at or above the county level shall formulate policies, arrange funds, and guide and support the adjustment of agricultural structure.

　　Article 17 People’s governments at all levels shall take measures to strengthen the comprehensive agricultural development and the construction of agricultural and rural infrastructure, such as farmland water conservancy, agricultural ecological environment protection, rural roads, rural energy and power grids, storage and circulation of agricultural products, fishing ports, grassland fences, improved animal and plant seed base, etc., improve agricultural production conditions, and protect and enhance the comprehensive agricultural production capacity.

　　Article 18 The state supports the breeding, production and renewal of animal and plant varieties and the popularization and use of improved varieties, encourages the combination of variety breeding with production and management, and implements seed engineering and improved livestock and poultry engineering. The State Council and the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government set up special funds to support the breeding and popularization of improved varieties of animals and plants.

　　Article 19 People’s governments at all levels and agricultural production and operation organizations shall strengthen the construction of farmland water conservancy facilities, establish and improve the management system of farmland water conservancy facilities, conserve water, develop water-saving agriculture, strictly control the occupation of irrigation water sources by non-agricultural construction according to law, and prohibit any organization or individual from illegally occupying or damaging farmland water conservancy facilities.

　　The state gives key support to the development of water-saving agriculture in water-deficient areas.

　　Article 20 The State encourages and supports farmers and agricultural production and operation organizations to use advanced and applicable agricultural machinery, strengthen the safety management of agricultural machinery and improve the level of agricultural mechanization.

　　The state gives support to farmers and agricultural production and operation organizations in purchasing advanced agricultural machinery.

　　Article 21 People’s governments at all levels shall support the development of meteorological services for agriculture and improve the level of monitoring and forecasting meteorological disasters.

　　Article 22 The state shall take measures to improve the quality of agricultural products, establish and improve the quality standard system and quality inspection and supervision system of agricultural products, organize the production and operation of agricultural products in accordance with relevant technical specifications, operating rules and quality, health and safety standards, and ensure the quality and safety of agricultural products.

　　Article 23 The State supports the establishment and improvement of a certification and labeling system for high-quality agricultural products according to law.

　　The state encourages and supports the development of high-quality agricultural products. Local people’s governments at or above the county level shall take measures to develop the production of high-quality agricultural products in accordance with local conditions and relevant state regulations.

　　High-quality agricultural products that meet the standards prescribed by the state may apply for the use of relevant signs in accordance with the provisions of laws or administrative regulations. Agricultural products that meet the requirements of the specified origin and production specifications may apply for the use of geographical indications of agricultural products in accordance with the provisions of relevant laws or administrative regulations.

　　Article 24 The state practices and improves the animal and plant epidemic prevention and quarantine system, strengthens the monitoring, early warning and prevention of animal epidemics and plant diseases, insects, weeds and rodents, establishes a rapid extinguishing mechanism for major animal epidemics and plant diseases and insect pests, builds animal epidemic-free areas and implements plant protection projects.

　　Twenty-fifth pesticides, veterinary drugs, feed and feed additives, fertilizers, seeds, agricultural machinery and other agricultural means of production that may endanger the safety of people and livestock shall be registered or licensed in accordance with the provisions of relevant laws and administrative regulations.

　　People’s governments at all levels shall establish and improve the safe use system of agricultural means of production, and farmers and agricultural production and operation organizations shall not use agricultural means of production such as pesticides, veterinary drugs, feed additives and other prohibited products that have been explicitly eliminated and prohibited by the state.

　　Producers and sellers of agricultural means of production shall be responsible for the quality of the products they produce and sell, and it is forbidden to shoddy, fake and genuine, and pass unqualified products off as qualified products; It is forbidden to produce and sell agricultural means of production such as pesticides, veterinary drugs, feed additives and agricultural machinery that have been explicitly eliminated by the state.

　　Chapter IV Circulation and Processing of Agricultural Products　

　　Article 26 The purchase and sale of agricultural products shall be regulated by the market. The state implements necessary macro-control over the purchase and sale of important agricultural products related to the national economy and people’s livelihood, establishes a central and local grading reserve adjustment system, and improves the warehousing and transportation system to ensure supply and stabilize the market.

　　Article 27 The State shall gradually establish a unified, open, competitive and orderly market system for agricultural products and formulate a development plan for the wholesale market of agricultural products. The state gives support to rural collective economic organizations and farmers’ specialized cooperative economic organizations in establishing wholesale markets and bazaars for agricultural products.

　　The administrative departments for industry and commerce of the people’s governments at or above the county level and other relevant departments shall, according to their respective functions and duties, manage the wholesale market of agricultural products according to law, standardize the trading order and prevent local protection and unfair competition.

　　Article 28 The State encourages and supports the development of various forms of agricultural product circulation activities. Support farmers and farmers’ professional cooperative economic organizations to engage in agricultural products acquisition, wholesale, storage, transportation, retail and intermediary activities in accordance with relevant state regulations. Encourage supply and marketing cooperatives and other agricultural production and operation organizations engaged in the purchase and sale of agricultural products to provide market information, open up circulation channels of agricultural products and serve the sales of agricultural products.

　　The people’s governments at or above the county level shall take measures to urge the relevant departments to ensure the smooth transportation of agricultural products and reduce the circulation cost of agricultural products. The relevant administrative departments shall simplify the procedures to facilitate the transportation of fresh agricultural products, and shall not detain the means of transportation of fresh agricultural products unless otherwise stipulated by laws and administrative regulations.

　　Article 29 The State supports the development of agricultural product processing industry and food industry, and increases the added value of agricultural products. People’s governments at or above the county level shall formulate development plans for agricultural product processing industry and food industry, guide agricultural product processing enterprises to form a reasonable regional layout and scale structure, and support farmers’ professional cooperative economic organizations and township enterprises to engage in agricultural product processing and comprehensive development and utilization.

　　The state establishes and improves the quality standards of processed agricultural products, improves the detection methods, strengthens the quality and safety management and supervision during the processing of agricultural products, and ensures food safety.

　　Article 30 The State encourages the development of import and export trade of agricultural products.

　　The state adopts measures such as strengthening international market research and providing information and marketing services to promote the export of agricultural products.

　　In order to maintain the production and marketing order of agricultural products and fair trade, and establish an early warning system for agricultural products import, the state may take necessary measures when some imported agricultural products have caused or may cause significant adverse effects on the production of domestic related agricultural products.

　　Chapter V Food Security　

　　Article 31 The State shall take measures to protect and improve the comprehensive grain production capacity, steadily raise the level of grain production and ensure food security.

　　The state establishes a farmland protection system and gives special protection to basic farmland according to law.

　　Article 32 The state shall give key support to major grain producing areas in terms of policies, funds and technology, build a stable commodity grain production base, improve grain storage and processing facilities, and improve grain production, processing level and economic benefits in major grain producing areas.

　　The state supports the establishment of a stable cooperative relationship between the main grain producing areas and the main selling areas.

　　Article 33 When the market price of grain is too low, the State Council may decide to implement the protective price system for some grain varieties. The protective price should be determined according to the principle of protecting farmers’ interests and stabilizing grain production.

　　Farmers sell grain according to the protective price system, and the purchasing units entrusted by the state shall not refuse to accept it.

　　The people’s governments at or above the county level shall organize financial and monetary departments and purchasing units entrusted by the state to raise enough funds for grain purchase in time, and no department, unit or individual may intercept or misappropriate them.

　　Article 34 The State establishes an early warning system for food safety and takes measures to ensure food supply. The State Council should set the goal of food security and the quantitative index of grain reserves, and organize the relevant competent departments to check the situation of cultivated land and grain stocks according to the needs.

　　The state implements a central and local grading reserve regulation system for grain and builds a storage and transportation system. Enterprises undertaking the task of national grain reserves shall ensure the quantity and quality of grain reserves in accordance with state regulations.

　　Article 35 The State establishes a grain risk fund to support grain reserves, stabilize the grain market and protect farmers’ interests.

　　Article 36 The state advocates cherishing and saving food and takes measures to improve the people’s food nutrition structure.

　　Chapter VI Agricultural Input and Support Protection　

　　Article 37 The state establishes and improves the agricultural support and protection system, and adopts measures such as financial investment, tax incentives and financial support to support farmers and agricultural production and operation organizations to develop agricultural production and raise farmers’ income level in terms of capital investment, scientific research and technology popularization, education and training, supply of agricultural means of production, market information, quality standards, inspection and quarantine, socialized services and disaster relief.

　　Under the condition that it does not conflict with the relevant international treaties concluded or acceded to by China, the state shall implement the income support policy for farmers, and the specific measures shall be formulated by the State Council.

　　Article 38 The State shall gradually raise the overall level of agricultural input. The annual growth rate of the central and local governments at or above the county level’s total investment in agriculture should be higher than the growth rate of their recurrent fiscal revenue.

　　The funds for agriculture arranged by the people’s governments at all levels in the fiscal budget should be mainly used for: strengthening the construction of agricultural infrastructure; Support the adjustment of agricultural structure and promote the industrialized management of agriculture; Protect the comprehensive grain production capacity and ensure the national food security; Improve the system of animal and plant quarantine and epidemic prevention, and strengthen the prevention and control of animal diseases and plant diseases, insects, weeds and rodents; Establish and improve the quality standards of agricultural products, inspection and supervision system, agricultural products market and information service system; Support agricultural scientific research and education, agricultural technology popularization and farmers’ training; Strengthen the construction of agricultural ecological environment protection; Support the development of poverty-stricken areas; Guarantee the income level of farmers.

　　The financial investment in agricultural capital construction for planting, forestry, animal husbandry, fishery and irrigation and water conservancy at or above the county level shall be co-ordinated and coordinated.

　　In order to speed up the development of the western region, the state has increased its investment in agricultural development and ecological environment protection in the western region.

　　Thirty-ninth people’s governments at or above the county level shall allocate all funds for agriculture in the annual budget in a timely and full manner. People’s governments at all levels shall strengthen the supervision and management of the allocation and use of various agricultural funds in the country, ensure the safety of funds and improve the efficiency of the use of funds.

　　No unit or individual may intercept or misappropriate financial funds and credit funds for agriculture. Audit institutions shall strengthen audit supervision of financial and credit funds used for agriculture according to law.

　　Article 40 The state encourages and guides farmers and agricultural production and operation organizations to increase investment in agricultural production and operation and capital construction such as small-scale farmland water conservancy by means of taxation, price and credit.

　　The state encourages and supports farmers and agricultural production and operation organizations to raise agricultural funds in various forms according to law on a voluntary basis.

　　Article 41 The State encourages social funds to be invested in agriculture, and encourages enterprises, institutions, social organizations and individuals to contribute to the establishment of various agricultural construction and agricultural science, technology and education funds.

　　The state takes measures to promote agriculture to expand the use of foreign capital.

　　Forty-second people’s governments at all levels should encourage and support enterprises, institutions and other economic organizations to carry out agricultural information services.

　　The administrative department of agriculture of the people’s government at or above the county level and other relevant departments shall establish a system for collecting, sorting and publishing agricultural information, and provide market information and other services to farmers and agricultural production and operation organizations in a timely manner.

　　Article 43 The State encourages and supports the development of agro-industries.

　　The state encourages and supports the production and trade of agricultural means of production by means of taxation and credit, and provides material guarantee for the steady growth of agricultural production.

　　The state adopts macro-control measures to maintain a reasonable price comparison between major agricultural means of production and agricultural products such as chemical fertilizers, pesticides, agricultural films, agricultural machinery and agricultural diesel oil.

　　Article 44 The State encourages supply and marketing cooperatives, rural collective economic organizations, farmers’ specialized cooperative economic organizations, other organizations and individuals to develop various forms of socialized services before, during and after agricultural production. The people’s governments at or above the county level and their relevant departments shall take measures to support the socialized agricultural services.

　　The relevant departments of agriculture, industry and commerce management, transportation, public security and so on shall take measures to support those who engage in agricultural socialization services across regions.

　　Article 45 The State shall establish and improve the rural financial system, strengthen the construction of rural credit system and strengthen rural financial supervision.

　　Relevant financial institutions should take measures to increase credit input, improve rural financial services, and provide credit support for agricultural production and operation activities of farmers and agricultural production and operation organizations.

　　Rural credit cooperatives should adhere to the purpose of serving agriculture, farmers and rural economic development, and give priority to providing credit services for the production and business activities of local farmers.

　　The state encourages financial institutions to provide loans to farmers and agricultural production and operation organizations for agricultural production and operation activities through measures such as interest subsidies.

　　Article 46 The State establishes and improves the agricultural insurance system.

　　The state gradually establishes and improves the policy-based agricultural insurance system. Encourage and support farmers and agricultural production and operation organizations to establish mutual assistance and cooperative insurance organizations to serve agricultural production and operation activities, and encourage commercial insurance companies to carry out agricultural insurance business.

　　Agricultural insurance is voluntary. No organization or individual may force farmers and agricultural production and operation organizations to participate in agricultural insurance.

　　Article 47 People’s governments at all levels shall take measures to improve the ability of agriculture to defend against natural disasters, do a good job in disaster prevention, resilience and relief, help the victims to resume production, organize self-help in production, and carry out social mutual assistance; Give relief and support to the victims who have no basic living guarantee.

　　Chapter VII Agricultural Science and Technology and Agricultural Education　

　　Article 48 the State Council and the people’s governments at the provincial level shall formulate development plans for agricultural science, technology and education, and develop agricultural science, technology and education.

　　The people’s governments at or above the county level shall gradually increase the funds for agricultural science and technology and agricultural education in accordance with the relevant provisions of the state.

　　The state encourages and attracts enterprises and other social forces to increase investment in agricultural science and technology, and encourages farmers, agricultural production and operation organizations, enterprises and institutions to hold agricultural science and technology and education undertakings according to law.

　　Article 49 The State protects intellectual property rights such as new plant varieties and geographical indications of agricultural products, encourages and guides agricultural scientific research and educational institutions to strengthen basic research and applied research of agricultural science and technology, spreads and popularizes agricultural scientific and technological knowledge, accelerates the transformation and industrialization of scientific and technological achievements, and promotes the progress of agricultural science and technology.

　　The relevant departments of the State Council shall organize scientific and technological research on major key agricultural technologies. The state takes measures to promote international cooperation and exchanges in agricultural science, technology and education, and encourages the introduction of foreign advanced technologies.

　　Article 50 The state supports the cause of agro-technical popularization, and establishes an agro-technical popularization system that combines government support with market guidance, paid and unpaid services, and national agro-technical popularization institutions and social forces, so as to promote the application of advanced agricultural technologies to agricultural production as soon as possible.

　　Article 51 Agricultural technology popularization institutions established by the state should rely on agricultural technology experimental demonstration bases, undertake public welfare responsibilities such as popularization and demonstration of key technologies needed by the public, and provide free agricultural technology services for farmers and agricultural production and operation organizations.

　　The people’s governments at or above the county level shall, according to the needs of the development of agricultural production, stabilize and strengthen the ranks of agricultural technology popularization, and ensure the working funds of agricultural technology popularization institutions.

　　People’s governments at all levels shall take measures to ensure and improve the working conditions, wages and living conditions of professional scientific and technical personnel engaged in agricultural technology popularization in accordance with state regulations, and encourage them to serve agriculture.

　　Article 52 Agricultural scientific research units, relevant schools, farmers’ professional cooperatives, agriculture-related enterprises, mass scientific and technological organizations and relevant scientific and technological personnel may provide free services according to the needs of farmers and agricultural production and operation organizations, or provide paid services in the form of technology transfer, technical services, technical contracting, technical consultation and technology shareholding, so as to obtain legal benefits. Agricultural scientific research units, relevant schools, farmers’ professional cooperatives, agriculture-related enterprises, mass scientific and technological organizations and relevant scientific and technological personnel should improve their service level and ensure the quality of service.

　　The state gives preferential treatment in taxation, credit and other aspects to enterprises serving agriculture organized by agricultural scientific research units, relevant schools and agricultural technology popularization institutions.

　　The state encourages and supports farmers, supply and marketing cooperatives, other enterprises and institutions to participate in agricultural technology popularization.

　　Article 53 The State establishes a system of continuing education for agricultural professionals and technicians. The administrative department of agriculture of the people’s government at or above the county level shall, jointly with the relevant departments of education and personnel, formulate the continuing education plan for agricultural professional and technical personnel and organize its implementation.

　　Article 54 The state implements compulsory education in rural areas according to law and guarantees the funds for compulsory education. The salaries of teachers and staff in ordinary primary and secondary schools run by the state in rural areas are uniformly paid by the people’s governments at the county level in accordance with state regulations, and the funds for the construction and maintenance of teaching facilities such as school buildings are uniformly arranged by the people’s governments at the county level in accordance with state regulations.

　　Article 55 The state develops agricultural vocational education. The relevant departments of the State Council carry out the job classification and job skill appraisal of the agricultural industry in accordance with the unified provisions of the national vocational qualification certificate system, and manage the vocational qualification certificate of the agricultural industry.

　　Article 56 The state shall take measures to encourage farmers to adopt advanced agricultural techniques, support farmers to set up various scientific and technological organizations, and carry out practical agricultural technical training, farmers’ green certificate training and other employment training, so as to improve farmers’ cultural and technical quality.

　　Chapter VIII Agricultural Resources and Agricultural Environmental Protection　

　　Article 57 To develop agriculture and rural economy, we must rationally utilize and protect natural resources such as land, water, forests, grasslands, wild animals and plants, rationally develop and utilize renewable energy sources such as hydropower, biogas, solar energy and wind energy, develop ecological agriculture and protect and improve the ecological environment.

　　The people’s governments at or above the county level shall formulate the zoning of agricultural resources or the rational utilization and protection of agricultural resources, and establish a monitoring system for agricultural resources.

　　Article 58 Farmers and agricultural production and operation organizations shall maintain cultivated land, rationally use chemical fertilizers, pesticides and agricultural films, increase the use of organic fertilizers, adopt advanced technologies, protect and improve soil fertility, and prevent the pollution and destruction of agricultural land and the decline of soil fertility.

　　The administrative department of agriculture of the people’s government at or above the county level shall take measures to support farmers and agricultural production and operation organizations to strengthen the construction of cultivated land quality and regularly monitor the quality of cultivated land.

　　Article 59 People’s governments at all levels shall take measures to strengthen the comprehensive management of small watersheds and prevent and control soil erosion. Units and individuals engaged in production and construction activities that may cause soil erosion must take preventive measures and be responsible for controlling soil erosion caused by production and construction activities.

　　People’s governments at all levels shall take measures to prevent land desertification and control desertified land. The local people’s governments at or above the county level in the State Council and areas where desertified land is located shall, in accordance with the law, formulate plans for sand prevention and control, and organize their implementation.

　　Article 60 The state practices the system of voluntary tree planting for the whole people. People’s governments at all levels shall take measures to organize the masses to plant trees, protect forest land and trees, prevent forest fires, prevent forest diseases and insect pests, stop deforestation and illegal logging, and improve forest coverage.

　　The state implements a system of banning or restricting logging in natural forest protection areas and strengthens afforestation and forest protection.

　　Article 61 The local people’s governments concerned shall strengthen the protection, construction and management of grasslands, guide and organize farmers (pastoralists) and agricultural (pastoralist) production and operation organizations to build artificial grasslands, forage forage base and improve natural grasslands, adopt grass as livestock, control livestock carrying capacity, implement the system of rotational grazing, grazing suspension and grazing prohibition, protect grassland vegetation and prevent grassland degradation, desertification and salinization.

　　Article 62 It is forbidden to destroy forests and grass for reclamation, to burn mountains for reclamation and to reclaim steep slopes prohibited by the state. Those that have been reclaimed should gradually return farmland to forests and grasslands.

　　Reclamation of lakes and wetlands prohibited by the state is prohibited. Those who have reclaimed land should gradually return farmland to lakes and wetlands.

　　Farmers who implement returning farmland within the approved planning scope of the State Council shall be subsidized according to the provisions of the state.

　　Article 63 People’s governments at all levels shall take measures to implement the fishing quota and the system of fishing ban and fishing moratorium according to law, so as to increase fishery resources and protect the ecological environment of fishery waters.

　　The state guides and supports farmers (fishermen) and their production and operation organizations engaged in fishing to engage in aquaculture or other occupations, and shall subsidize farmers (fishermen) who change jobs according to the unified planning of the local people’s government in accordance with state regulations.

　　Article 64 The State establishes a system for the protection of biological species resources related to agricultural production, protects biodiversity, and puts emphasis on the protection of rare, endangered and precious biological resources and their original places. The introduction of biological species resources from abroad shall be registered or approved according to law, and corresponding safety control measures shall be taken.

　　The research, testing, production, processing, management and other applications of agricultural genetically modified organisms must strictly implement various safety control measures in accordance with state regulations.

　　Article 65 Agricultural administrative departments at all levels shall guide farmers and agricultural production and operation organizations to take biological measures or use pesticides and veterinary drugs with high efficiency, low toxicity and low residue to prevent and control animal and plant diseases, insects, weeds and rodents.

　　Straw and other surplus materials after agricultural products are harvested should be comprehensively utilized and properly disposed to prevent environmental pollution and ecological damage.

　　Units and individuals engaged in large-scale breeding of livestock and poultry shall carry out harmless treatment or comprehensive utilization of feces, wastewater and other wastes, and units and individuals engaged in aquaculture shall reasonably feed, fertilize and use drugs to prevent environmental pollution and ecological damage.

　　Article 66 The people’s governments at or above the county level shall take measures to urge the relevant units to control and prevent the pollution of agricultural ecological environment by waste water, waste gas and solid waste. If the discharge of waste water, waste gas and solid waste causes agricultural ecological environment pollution accidents, the competent administrative department of environmental protection or the competent administrative department of agriculture shall investigate and deal with them according to law; If losses are caused to farmers and agricultural production and operation organizations, the responsible persons concerned shall compensate according to law.

　　Chapter IX Protection of Farmers’ Rights and Interests　

　　Article 67 Any organ or unit must collect administrative and institutional fees from farmers or agricultural production and operation organizations in accordance with the provisions of laws and regulations. The items, scope and standards of fees shall be announced. Farmers and agricultural production and operation organizations have the right to refuse fees that are not based on laws and regulations.

　　Any organ or unit that fines farmers or agricultural production and operation organizations must be in accordance with the provisions of laws, regulations and rules. Farmers and agricultural production and operation organizations have the right to refuse fines that are not based on laws, regulations and rules.

　　No organ or unit may apportion the expenses to farmers or agricultural production and operation organizations in any way. Unless otherwise provided by laws and regulations, any organ or unit that requests farmers or agricultural production and operation organizations to provide manpower, financial resources and material resources in any way belongs to apportionment. Farmers and agricultural production and operation organizations have the right to refuse any form of apportionment.

　　Article 68 People’s governments at all levels and their relevant departments and subordinate units shall not raise funds from farmers or agricultural production and operation organizations in any way.

　　Without the basis of laws and regulations or the approval of the State Council, no organ or unit may carry out any form of compliance, upgrading and acceptance activities in rural areas.

　　Article 69 Farmers and agricultural production and operation organizations shall bear the obligation to pay taxes in accordance with the provisions of laws and administrative regulations. Tax authorities and tax withholding and collecting units shall collect taxes according to law, and shall not apportion taxes illegally or collect taxes by other illegal methods.

　　Seventieth rural compulsory education in addition to the fees charged according to the provisions of the State Council, shall not charge other fees to farmers and students. It is forbidden for any organ or unit to charge farmers through rural primary and secondary schools.

　　Article 71 When the state expropriates land collectively owned by peasants according to law, it shall protect the legitimate rights and interests of peasants and rural collective economic organizations and give them compensation for land expropriation according to law. No unit or individual may intercept or misappropriate the compensation fee for land expropriation.

　　Article 72 People’s governments at all levels, rural collective economic organizations or villagers’ committees shall not infringe upon farmers’ land contractual management rights, interfere with production and management projects independently arranged by farmers, or force farmers to buy designated means of production or sell agricultural products through designated channels in the process of agricultural and rural economic restructuring, agricultural industrialization and transfer of land contractual management rights.

　　Article 73 If a rural collective economic organization or a villagers’ committee needs to raise funds and labor from its members (villagers) for the development of production or the establishment of public welfare undertakings, it shall be approved by more than half of the members’ (villagers’) meeting or the members’ (villagers’) representative meeting before it can be carried out.

　　Rural collective economic organizations or villagers’ committees that raise funds and raise labor in accordance with the provisions of the preceding paragraph shall not exceed the upper limit control standards set by the people’s governments at or above the provincial level, and it is forbidden to force capital to do it for them.

　　Rural collective economic organizations and villagers’ committees shall disclose important matters concerning farmers’ interests, publish their financial accounts regularly and accept their supervision.

　　Article 74 Any unit or individual that provides paid services such as production, technology, information, culture and insurance to farmers or agricultural production and operation organizations must adhere to the principle of voluntariness and may not force farmers or agricultural production and operation organizations to accept services.

　　Article 75 When purchasing agricultural products, an agricultural product purchasing unit shall not keep prices down, nor shall it withhold any fees from the paid price. Where laws and administrative regulations provide for withholding and collecting taxes, it shall be handled in accordance with the provisions of laws and administrative regulations.

　　If there is a dispute between the purchasing unit of agricultural products and the seller of agricultural products due to the quality grade of agricultural products, they may entrust an agricultural product quality inspection institution with legal qualifications for inspection.

　　Article 76 If a user of agricultural means of production suffers losses due to the quality problems of the means of production, the operator who sells the means of production shall make compensation, including the purchase price, relevant expenses and loss of available benefits.

　　Article 77 In order to safeguard their legitimate rights and interests, farmers or agricultural production and operation organizations have the right to report the situation to the people’s governments at all levels and their relevant departments and make legitimate demands. The people’s governments and their relevant departments shall give timely answers to the reasonable demands made by farmers or agricultural production and operation organizations in accordance with state regulations.

　　Article 78 Where a violation of the law violates the rights and interests of farmers, farmers or agricultural production and operation organizations may apply for administrative reconsideration or bring a lawsuit to the people’s court according to law, and the relevant people’s government and its relevant departments or the people’s court shall accept it according to law.

　　The people’s courts and judicial administrative authorities shall provide legal aid to farmers in accordance with relevant regulations.

　　Chapter X Rural Economic Development　

　　Article 79 The state adheres to the principle of coordinated development between urban and rural areas, supports the development of secondary and tertiary industries in rural areas, adjusts and optimizes the rural economic structure, increases farmers’ income, promotes the all-round development of rural economy and gradually narrows the gap between urban and rural areas.

　　Article 80 People’s governments at all levels shall take measures to develop township enterprises, support the development of agriculture and transfer surplus agricultural labor.

　　The State shall improve the supporting measures for the development of township enterprises and guide them to optimize their structure, update their technology and improve their quality.

　　Article 81 The local people’s governments at or above the county level shall, according to the local economic development level, location advantages and resource conditions, and in accordance with the principles of rational layout, scientific planning and land conservation, focus on promoting the construction of small towns in rural areas.

　　Local people’s governments at all levels should pay attention to the use of market mechanisms, improve corresponding policies, attract farmers and social funds to invest in the development and construction of small towns, develop secondary and tertiary industries, and guide the relatively centralized development of township enterprises.

　　Article 82 The state shall take measures to guide the rural surplus labor force to flow in a reasonable and orderly way between urban and rural areas and regions. Local people’s governments at all levels shall protect the legitimate rights and interests of rural laborers entering urban employment according to law, and shall not set unreasonable restrictions, and those that have been set shall be cancelled.

　　Article 83 The state gradually improves the rural social relief system to ensure the basic livelihood of rural five-guarantee households, poor disabled farmers, poor elderly farmers and other farmers who have lost their ability to work.

　　Article 84 The state encourages and supports farmers to consolidate and develop rural cooperative medical care and other forms of medical security, so as to improve farmers’ health.

　　Article 85 The state assists poor areas to improve the conditions for economic development and helps them to carry out economic development. The people’s governments at the provincial level shall, according to the overall objectives and requirements of the state on supporting poverty-stricken areas, formulate poverty alleviation and development plans and organize their implementation.

　　People’s governments at all levels should adhere to the development-oriented poverty alleviation policy, organize farmers and agricultural production and operation organizations in poverty-stricken areas to rationally use poverty alleviation funds, change poverty and backwardness by relying on their own strength, and guide farmers in poverty-stricken areas to adjust their economic structure and develop local resources. Poverty alleviation and development should adhere to the combination of resource protection and ecological construction, and promote the coordinated development and overall progress of economy and society in poverty-stricken areas.

　　Article 86 The central and provincial governments should include the investment in poverty alleviation and development in the annual financial budget, and increase it year by year, and increase the financial transfer payment and construction capital investment in poverty-stricken areas.

　　The state encourages and supports financial institutions, other enterprises, institutions and individuals to invest funds to support the development and construction of poverty-stricken areas.

　　It is forbidden for any unit or individual to intercept or misappropriate poverty alleviation funds. Audit institutions should strengthen the audit supervision of poverty alleviation funds.

　　Chapter XI Law Enforcement Supervision　

　　Article 87 People’s governments at or above the county level shall take measures to gradually improve the agricultural administrative management system that meets the requirements of the development of the socialist market economy.

　　The agricultural administrative departments of the people’s governments at or above the county level and the relevant administrative departments shall strengthen their responsibilities of planning, guidance, management, coordination, supervision and service, administer according to law and enforce the law impartially.

　　Agricultural administrative departments of local people’s governments at or above the county level shall improve the administrative law enforcement team within the scope of their duties, implement comprehensive law enforcement, and improve the efficiency and level of law enforcement.

　　Eighty-eighth agricultural administrative departments of the people’s governments at or above the county level and their law enforcement officers have the right to take the following measures when performing their duties of law enforcement supervision and inspection:

　　(a) require the inspected units or individuals to explain the situation and provide relevant documents, licenses and materials;

　　(2) Ordering the units or individuals under inspection to stop their acts in violation of this Law and perform their legal obligations.

　　Agricultural administrative law enforcement personnel shall, when performing their duties of supervision and inspection, show their administrative law enforcement certificates to the inspected units or individuals and abide by the law enforcement procedures. The relevant units or individuals shall cooperate with agricultural administrative law enforcement personnel to perform their duties according to law, and shall not refuse or hinder them.

　　Eighty-ninth agricultural administrative departments and agricultural production and business units must be completely separated in institutions, personnel and finance. Agricultural administrative departments and their staff shall not participate in and engage in agricultural production and business activities.

　　Chapter XII Legal Liability　

　　Article 90 Anyone who, in violation of the provisions of this Law, infringes upon farmers’ and agricultural production and operation organizations’ land contractual management rights and other property rights or other legitimate rights and interests shall stop the infringement and restore the original state; If losses or damages are caused, they shall be liable for compensation according to law.

　　State functionaries who infringe upon the legitimate rights and interests of farmers and agricultural production and operation organizations by taking advantage of their positions or in other names shall compensate for the losses, and shall be given administrative sanctions by their units or the competent authorities at higher levels.

　　Article 91 Whoever violates the provisions of Articles 19, 25, 62 and 71 of this Law shall be punished in accordance with the provisions of relevant laws or administrative regulations.

　　Article 92 In case of any of the following acts, the competent authority at a higher level shall order it to return the withheld or misappropriated funds within a time limit, confiscate the illegal income, and the competent authority at a higher level or the unit to which it belongs shall give administrative sanctions to the directly responsible person in charge and other directly responsible personnel; If the case constitutes a crime, criminal responsibility shall be investigated according to law:

　　(a) in violation of the provisions of the third paragraph of Article 33 of this law, interception and misappropriation of grain purchase funds;

　　(two) in violation of the provisions of the second paragraph of Article 39 of this law, interception and misappropriation of financial funds and credit funds for agriculture;

　　(three) in violation of the provisions of the third paragraph of Article 86 of this law, interception and misappropriation of poverty alleviation funds.

　　Article 93 Whoever, in violation of the provisions of Article 67 of this Law, illegally collects fees, fines or apportions from farmers or agricultural production and operation organizations shall be stopped by the competent authority at a higher level and announced; If money has been collected or manpower and material resources have been used, the competent authority at a higher level shall order it to return the money already collected within a time limit or the used manpower and material resources at a discount, and the competent authority at a higher level or the unit to which it belongs shall give administrative sanctions to the directly responsible person in charge and other directly responsible personnel; If the circumstances are serious enough to constitute a crime, criminal responsibility shall be investigated according to law.

　　Article 94 In case of any of the following acts, the competent authority at a higher level shall order it to stop the illegal act, impose administrative sanctions on the directly responsible person in charge and other directly responsible personnel, and order it to return the illegally collected fund-raising, taxes or fees:

　　(a) in violation of the provisions of Article 68 of this law, illegal fund-raising, reaching standards, upgrading and acceptance activities in rural areas;

　　(2) In violation of the provisions of Article 69 of this Law, collecting taxes from farmers by illegal means;

　　(three) in violation of the provisions of article seventieth of this law, through rural primary and secondary schools to farmers in excess of the project fees.

　　Article 95 Whoever, in violation of the provisions of the second paragraph of Article 73 of this Law, forces farmers to do their work with capital shall be ordered by the township (town) people’s government to make corrections and return the illegally collected funds.

　　Article 96 Anyone who, in violation of the provisions of Article 74 of this Law, forces farmers and agricultural production and operation organizations to accept paid services shall be ordered by the relevant people’s government to make corrections and return the illegally collected fees; If the circumstances are serious, the directly responsible person in charge and other directly responsible personnel shall be given administrative sanctions; If losses are caused to farmers and agricultural production and operation organizations, they shall be liable for compensation according to law.

　　Article 97 Any staff member of the agricultural administrative department of the people’s government at or above the county level who participates in and engages in agricultural production and operation activities in violation of the provisions of this Law shall be given administrative sanctions according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

　　Chapter XIII Supplementary Provisions　

　　Article 98 The provisions of this Law concerning farmers shall apply to the employees of state-owned farms, pastures, forest farms, fishing grounds and other enterprises and institutions engaged in contracted management.

　　Article 99 This Law shall come into force as of March 1, 2003.

　　More than ten years ago, in Daxi Town, Wenling, Taizhou, a small town in Zhejiang, Wang Yunan, a science and engineering man who graduated from university, opened a tea shop called Guming, which was rarely visited when it first opened. No one would have thought that Gu Ming would become the "Bai Yueguang" of Zhejiang young people in the future, and become a giant of domestic tea making.

　　At the beginning of 2024, Gu Ming and Mi Xue Ice City submitted a prospectus to the Hong Kong Stock Exchange on the same day. According to the prospectus, in 2023, Guming sold 1.2 billion cups of drinks, the merchandise sales exceeded 19.2 billion yuan, and the number of stores reached 9,001. It is the largest brand of ready-made tea shops of Volkswagen (10-20 yuan price band) in China, and the second largest brand of ready-made tea shops at full price.

According to the prospectus of Guming Tea, it has become the second largest brand of ready-made tea shop at full price.

　　Zhejiang, with its mountains and waters, has never lacked enterprises that create myths in the "drinking" industry. Wahaha and Nongfu Spring have long been household names. In recent years, various brands of online celebrity milk tea have appeared in the hot tea-making industry, and stores can be seen everywhere, which is quite favored by the capital market. To paraphrase a network, milk tea is not big, and it creates a myth. Zhejiang-made milk tea has occupied an important seat.

　　In a cup of sweet milk tea, Zhejiang enterprises have almost witnessed the iterative changes of the industry. How far has Zhejiang’s milk tea gone? How can a small cup of milk tea "drink" a big industry? Facing the new consumption environment, how will it continue to be a good thing for young people?

　　Zhejiang Jianghu with milk tea

Photo by Yang Yifan, a reporter from an ancient store on Jianguo North Road in Hangzhou.

　　On the west side of Jianguo North Road in Hangzhou, several tea shops are open next to each other. Young people at the door of the store scanned the code to place an order, and the takeaway brother who came to pick up the meal rushed to urge the clerk to pack quickly. Such a scene can be seen in many cities across the country.

　　When Wang Yunan opened the first "Guming Tea" in Daxi Town, the business was not good at first. Every day, he was busy from 8 am to 11 pm, and the turnover of Guming Tea was only in 400 yuan on average one day. After deducting the rent and other expenses, he still lost money, which lasted for half a year.

　　During his college years, Wang Yunan sold radios, quilts and credit cards for his classmates, and gained hundreds of thousands of working capital. After graduation, he returned to his hometown to start a business. He felt that the investment cost of opening a tea shop was low and he liked to drink it. There were also great business opportunities in small places. Without the formula, Wang Yunan kept drinking milk tea to debug the product. Through continuous improvement, the business gradually improved, which made the young man have a greater vision for this career. Perhaps influenced by this experience, Wang Yunan is extremely concerned about the taste and details of the products, and he will try every new product of Guming before it goes on the market.

　　At that time, another Zhejiang enterprise had made a name for itself by relying on milk tea, and took the top spot in the domestic market. In 2005, Xiangpiaopiao, born in Huzhou, created the category of Chinese cup milk tea. Nowadays, mentioning its name can be described as a lot of childhood "memory killing" after 90.

Fragrant milk tea Image source: Fragrant official website

　　According to official website, by 2008, the sales volume had exceeded 1 billion. In 2017, it successfully landed on the Shanghai Stock Exchange. With the portable cup-brewed milk tea, the market share ranked first for nine consecutive years. In the brewing milk tea market, "Xiangyue milk tea" in Wenzhou, Zhejiang Province has also made great efforts in the market, and cup-packed and bagged milk tea has entered supermarkets and shops in many places.

　　In terms of bottled milk tea, Zhejiang enterprises Wahaha and Nongfu Spring have also launched corresponding products. For example, in 2021, Nongfu Spring launched a series of "milk tea" products, which played a differentiated advantage in the highly competitive bottled milk tea market. On social media, the product has won praise for its taste. In double 11, which has just been listed for one month, it sold tens of thousands of boxes.

Nongfu Spring’s "Playing Milk Tea" Image Source: Nongfu Spring official website

　　With the further development of milk tea market, fresh-made tea has become a new track.

　　Gu Ming opened the second direct store in 2011, and the first franchise store in April of the same year, which started the chain operation mode. In order to help inexperienced franchisees choose a location, Wang Yun An once spent three months driving with each other to choose a location. Lack of start-up funds, and even borrow money to help franchisees tide over the difficulties. First, understand a regional market thoroughly, and then break it down one by one by means of "mentoring". In Zhejiang Province, where Gu Ming made his fortune, the number of stores has exceeded 2,000, accounting for more than 20% of the total number of stores.

　　Some analysts pointed out that Gu Ming has unique conditions: he was born in Zhejiang, where there are bold and cautious small bosses everywhere, and he is well-informed in joining and doing business; In terms of per capita consumption power, Zhejiang people are also in the forefront.

　　For more than ten years, Zhejiang milk tea enterprises have witnessed the changes in the rivers and lakes of milk tea. According to Zhu Danpeng, a food industry analyst in China, the change of milk tea products is not only the promotion of overall consumption upgrade, but also the concrete manifestation of competition in the whole industry. With the new generation of consumer thinking and consumer behavior changes, it is also forcing the entire industry to continue to innovate, upgrade and iterate.

　　Milk tea "drinks" a big industry

　　Xiao Zhou, who worked in Hangzhou for several years after 1995, is one of the fans of milk tea, and she is willing to try all kinds of milk tea. After lunch, she always spells orders with her office colleagues. Although it takes a long time to meet the peak order period, in her opinion, "the price of a cup of milk tea is not high and all kinds of new products are very attractive". Gu Ming’s super A cheese grapes are regarded by her as the source of happiness in summer. This ancient tea is one of the best-selling drinks. From 2021 to the first three quarters of 2023, the total sales volume exceeded 130 million cups.

　　A group of young people like Xiao Zhou have become loyal consumers of ancient tea. According to the prospectus, by the end of 2023, the number of registered members of Guming applet was about 94 million. Among them, the number of quarterly active members in the fourth quarter of 2023 exceeded 36 million, and the average quarterly repurchase rate in 2023 reached 53%.

"Super A Cheese Grape", one of Guming’s best-selling products. Image source: Guming official website

　　According to the consulting report, the mass ready-made tea shop market is the largest and fastest growing market segment in China. The GMV of China Volkswagen ready-made tea shop market reached RMB 86.5 billion in 2022, and is expected to further increase to RMB 244.4 billion in 2027, with a compound annual growth rate of 23.1%.

　　Why does a cup of milk tea make a big industry?

　　Xiao Liang, director of the Modern Business Research Center of Zhejiang Gongshang University, said in an interview with Chao News that milk tea has the characteristics of high-frequency consumption, high user stickiness, low entry threshold and strong IP rotation. The new tea industry represented by milk tea can explode and drive the development of the industry, which stems from its multiple consumption values.

　　First of all, it is emotional value. In addition to drinking this functional value, milk tea with a relatively sweet taste can relieve stress and satisfy self for many young people. According to the Report on the Investigation and Analysis of the Development Status and Consumption Trend of China’s New Tea Industry in the First Half of 2022 by Ai Media Consulting, "Trying new drinks", "relieving pressure" and "good taste" are the first three factors that make consumers increase their purchase intention.

　　Secondly, it is social value. "Milk tea is becoming a social way for young people", and behind the explosion of some tea brands in online celebrity and the "first cup of milk tea in autumn" becoming a hot word on the Internet, there are certain social consumption motives.

　　Moreover, the unit price of milk tea products is relatively low. You can get a taste bud satisfaction with little money and have both emotional and social values, so you can get the favor of young people who are paying more and more attention to cost performance and pursuing quality and product style.

　　The development of new tea enterprises also conforms to the changes of consumption habits and consumption environment.

　　Jiang Han, a senior researcher at Pangu Think Tank, said that with the popularity of the mobile Internet and the rise of e-commerce, consumers can buy milk tea online anytime and anywhere, which is convenient for consumers to buy. As people pay more and more attention to the quality and taste of products, they are more inclined to choose healthy and fresh food. In addition, people pay more and more attention to the consumer experience, and their loyalty to the brand is getting higher and higher. Judging from the prospectus, Guming pays attention to brand building and quality assurance, focusing on the mid-to high-end market and adopting the strategy of high quality and high price. "The new tea meets the needs of consumers for quality, taste and consumption experience, and it can achieve such great success in the market."

　　Where are the "ancient teas" going next?

　　A pair of black-rimmed glasses, a sweater, and a backpack, everyone grinned humbly. Wang Yunan, who is full of science and technology, said in an interview with the media that he would try to make milk tea bigger and better. Now he is getting closer and closer to his original dream. With the supply chain and R&D capabilities, product innovation capabilities, and a win-win situation with franchisees, Guming is rushing to compete in the second half of milk tea.

The staff of Guyumen Store are making drinks. Photo by reporter Yang Yifan.　

　　In Jiang Han’s view, Gu Ming and Mi Xue Bing Cheng rushed to IPO, and the rapidly developing tea industry attracted the attention of the capital market. Judging from the prospectus, the two business and profit models have their own characteristics. Guming pays attention to brand building and quality assurance, focusing on the middle and high-end market and adopting the strategy of high quality and high price; While Mi Xue Bing Cheng pays attention to cost control and large-scale development, focusing on the mass market and adopting the strategy of small profits but quick turnover. Although each has its own characteristics, the future milk tea market will have huge space, but the competition will be extremely fierce.

　　"The whole new Chinese milk tea has entered a very involuted node, and it has also entered a cycle of big waves and sands. The Matthew effect of the stronger and the weaker is highlighted." Zhu Danpeng said that the listing of tea companies, with the empowerment of capital, will undoubtedly further accelerate the integrity of the supply chain and expand stores.

　　In Gu Ming’s view, more than 500 stores in a single province are the key scale. At present, it has established a network of stores exceeding the key scale in eight provinces including Zhejiang. Wang Yun ‘an said in an interview before that the expansion of Gumingmen Store follows the supply chain, that is, where the warehouse is built, Gumingmen Store will open. In addition, Guming will also enter more markets such as Hong Kong and Macao. In the prospectus, Gu Ming said that he would continue to invest in strengthening supply chain capabilities, expanding store networks, investing in product research and development, brand building and user operations, and maintaining further growth.

　　Sinking the market is becoming the direction for "milk tea people" to seek new growth. Zhu Danpeng believes that with the continuous acceleration of urbanization, the overall consumption willingness, consumption confidence and consumption power of young people in small towns are still good. "The sinking market is the top priority and development direction of the entire FMCG industry in the next two years." According to the consulting report, the market of mass ready-made tea shops, second-tier and below cities are expected to develop with the fastest growth rate from 2022 to 2027, and contribute most of the market increment.

　　Known as the "Snow King", Honey Snow Ice City takes the ultimate cost-effective route and has 36,000 stores, which has strong strength, scale effect and fan effect in the sinking market. Gu Ming, who came out of a small town in Zhejiang, is emphasizing its advantage in sinking the market. As of December 31, 2023, the number of stores in Guming in second-tier cities and below accounted for 79% of the total number of stores. At the same time, 38% of the stores were located in towns and villages far from the city center. The above two proportions are the highest among the top five brands of public ready-made tea shops in China according to the number of stores.

　　How will the "involuted" milk tea industry continue to be a good thing for young people? Jiang Han believes that in the future, tea companies will undoubtedly continue to work hard in terms of quality, taste, brand and service, form their own characteristics and advantages, and constantly innovate and upgrade, innovate marketing methods and introduce new products to meet the changing needs of consumers.

　　The fierceness of a cup of milk tea and the growth and fierce competition of the industry also reflect the consumption changes of young people at present in a rather critical way. "Especially after the epidemic, consumption tends to be rational. For young people, they are more willing to spend money on small items with low prices than buying big ones, and the proportion of such consumption may increase. The development of more industries should pay attention to and adapt to such trends. " Xiao Liang said.

　　[Aika Auto New Energy Channel Original]

　　The mention of "double clutch gearbox" may be associated with many problems such as jitter, frustration and overheating, and even some are deeply rooted. However, the formation of these impressions stems from the negligence of the localization adaptation of the dual-clutch gearbox that everyone came into contact with in the early days.

　　Details determine success or failure. The gearbox not only carries the function of providing efficient power transmission for the whole vehicle, but also is closely related to comfort. A competent gearbox does not disturb the driver’s actions as much as possible and provides efficient transmission. Powershift’s own structural characteristics are doomed to its nearly "seamless docking" shift process and high transmission efficiency. However, the research and development of dual-clutch gearbox in China is still in its infancy. Geely Automobile released the 7DCT330 dual-clutch gearbox in October 2017 and assembled it in its models, which not only covers traditional fuel vehicles, but also has its place in new energy. Next, let’s learn more about 7DCT gearbox.

　　7 DCT Convention can provide vehicles with different versions of two-wheel drive and four-wheel drive, and 7DCT Hybrid only provides two-wheel drive versions due to the influence of motor layout. And according to the vehicle environment in China market, frequent starting and stopping and low-speed driving, the 7DCT wet dual-clutch gearbox can provide lubrication and heat dissipation more effectively, and avoid accidents such as overheating.

　　This outstanding achievement comes from Geely’s strict bench test specification, which makes the durability more guaranteed. At the same time, the strict standards naturally improve the manufacturing accuracy and play a key role in further improving NVH.

　　Through the analysis of technical data, I believe that everyone has a preliminary understanding of this 7DCT wet dual-clutch gearbox. After the meeting, we conducted a simple test drive for the models equipped with 7DCT to see how this gearbox performed on different models.

I. Link 01

Second, Link 03

　　Lectra 03 is based on CMA basic module architecture, equipped with a 1.5T three-cylinder engine, with a maximum power of 132kW(180Ps) and a peak torque of 265Nm. In terms of transmission system, it is equipped with 7DCT wet dual-clutch gearbox.

Third, Borui GE MHEV

　　The only hybrid car in our test drive this time, Borui GE MHEV (light hybrid version) is the first medium-sized car equipped with a 48V light hybrid system in China, with a comprehensive power of 142kW(193Ps) and a comprehensive torque of 300Nm, matching the 7DCT Hybrid version gearbox.

　　Although the test drive process of the three models is very short, we only experience the working state of the gearbox. In the end, I think the Borui GE MHEV model is the smoothest, and the shift gap is almost imperceptible. Secondly, the Lectra 01 model is closely followed. Although the overall performance of the gearbox is not as good as that of the hybrid model, no matter whether it starts to stop or accelerates and decelerates rapidly, there will be no adverse phenomena such as jitter and frustration that everyone is worried about. Through a brief test drive, the LECK 03 can clearly feel that the driving style is biased towards sports, and look forward to the performance after listing.

About "Selection of Top Ten Transmissions in the World"

　　7DCT wet dual-clutch gearbox, as a core component carefully built by Geely, is confident to compete in the selection of the world’s top ten gearboxes. Of course, relevant judges are invited this time, and valuable opinions are also put forward for gearbox design, production and manufacturing.

　　Editor’s comment:Going further and further in car-building technology is not only the final route for China car companies, but also it is urgent to improve fuel economy, at the same time, it cannot be at the expense of users’ comfort. The reliability of core components is also worthy of people’s attention. As a new product, we need to be tolerant and have full confidence in the OEM.

【Chexun. com reportedRecently, FAW-Volkswagen officially launched the Sagitar 300TSI(1.5T) automatic flying version, which uses Volkswagen’s latest 1.5T engine and further optimizes its configuration, including: full LED headlights and taillights, Panorama sunroof, 8-inch color digital LCD instrument, GRA cruise control and parking rearview image, etc. The market guidance price is 149,900 yuan, which is 9,000 yuan lower than the price threshold of the 1.5T flying version.

　　In terms of power, sagitar took the lead in adopting the 1.5T EVO second-generation engine in China, matching Volkswagen’s classic DSG dual-clutch gearbox. While the power output is further optimized and improved, the fuel consumption economy is even better. Compared with the 1.2T engine, the power is increased by 33kW, the torque is increased by 50N·m, and the peak torque can be reached at 1750rpm, and the acceleration time of 100 km is only 8.8 seconds.

　　In terms of space, according to the domestic market demand, sagitar has lengthened the length of the car body to 4791mm, the width of the car has reached 1801mm, and the wheelbase has reached 2731mm, providing ample interior space for drivers and passengers. At the same time, the trunk volume of 553 liters also allows many people to carry their luggage properly.

　　As for the interior, sagitar uses exclusive soft covering to extend from the instrument panel to the door panel plug-in, and with high-quality technical wood decorative strips, it also provides a comfortable sense of home. At the same time, there are three interior styles to choose from: brown, black and gray. It is worth mentioning that although the price of the 1.5T Flyover Edition is low, its configuration is still rich, such as Panorama panoramic sunroof, Micro-fiber multi-function steering wheel, 6-speaker stereo system, 8-inch touch color screen with CRS3.0 intelligent infotainment system, etc., which brings comfort to drivers and passengers.

　　Write it at the end

　　Sagitar has been deeply involved in the China market for many years, and gained a good reputation from users with its stable product quality. At present, the official guide price of sagitar is from 127,900 yuan to 172,900 yuan. The new sagitar 300TSI(1.5T) automatic flying version will provide potential users with a cost-effective new choice in the 1.5T model, satisfy the public fans’ desire for new power and become a powerful supplement in the sagitar family.

Note: The product information and pictures mentioned in this article are from the official information of the manufacturer.

　　Master Wang found a job as a "flash delivery" takeaway, saying that the site had promised to earn two or three hundred dollars a day. He ran hard for two days and found that he could not reach it at all. The webmaster of the site said that this job still needs some accumulation.

　　Master Wang, a native of Hebei, said that he had been in Shenzhen and Shanghai before, and had worked as a takeaway and a little errand boy. Not long ago, he found a job as a delivery clerk in Hangzhou.

　　Master Wang: He told me that it’s easy to earn two or three hundred dollars a day, three or four hundred dollars, and I think it’s ok considering the daily settlement, considering that the cost is relatively high because of renting a house and eating.

　　Master Wang said that the rent was 1,000 yuan a month, and he wanted to settle down early, so he sent it to Shenhua Station in West Lake, Hangzhou, signed a delivery agreement and paid two fees.

　　One is the deposit, rent and anti-theft insurance of electric bicycles, totaling about 1000 yuan, and the other is take-away boxes, ponchos, vests and helmets, totaling 350 yuan.

　　Master Wang: As a result, I ran hard, running from 8: 00 in the morning to 8: 00 in the evening. In this way, I earned more than 100 yuan a day, so I won’t talk about the single quantity, because the unit price of the list is high or low.

　　Reporter: How many days have you been running now?

　　Master Wang: Actually, I didn’t run yesterday. I asked them for a theory yesterday. In fact, I ran for two days, and I earned more than 80 yuan the next day.

　　Master Wang calculated that if you earn more than 100 yuan in one day, even the most basic expenses are not enough.

　　Master Wang: This electric car (rent) costs 20 yuan a day in 600 yuan, and renting a house costs more than 1,000 yuan a month, and you have to eat every day. More than 100 yuan is equivalent to not making money.

　　Master Wang said that he had delivered takeout on other platforms before, and there were more than 200 yuan a day. After two days of express delivery, he felt that the main problem was that the order quantity was too small, not that he didn’t want to run, but that he couldn’t receive the order.

　　Master Wang: There are many people, and the site recruits people every day. In the second group of the site, I saw 137 people yesterday, and there must be another group. At the same time, if there are many people in a cake, many people will grab the cake and will definitely get a little less.

　　Wei, the stationmaster who showed off the Shenhua Station in West Lake, Hangzhou, said that the main ways to take orders were platform delivery and riders grabbing orders. Before that, there were more than 1,000 people on one site, but now there are only more than 600, so there is no such thing as more people and fewer orders.

　　Webmaster Wei, Shenhua Station, West Lake, Hangzhou: It is certainly unrealistic for you to want to make money in any industry just after a day or two of contact. This thing takes time to accumulate. First of all, you are unfamiliar with the journey and how to take orders. If you want to come up, you can compete with the old rider. There is also a peak and a grade. The higher the grade, the more money you will definitely earn.

　　Webmaster Wei of Shenhua Station in West Lake, Hangzhou: I delivered takeout food when I was hungry in 2019. On my first day of employment, I ran from 9: 00 am to 11: 00 pm. I ran 20 orders and earned 120 yuan. After I worked for a month, I only ran the afternoon peak and the evening peak, and I also earned 300 yuan a day. Just like this photographer’s big brother, will he be allowed to take pictures on the first day of touching the camera? The camera can’t even hold steady.

　　Webmaster Wei said that some orders from other take-away platforms will also be sent to flash. He has also sent other riders’ running orders to Master Wang before. Some riders run more than 20 orders a day, and when they have more, they serve for more than ten hours a day. Master Wang earned more than 100 yuan and ran nine orders that day.

　　Therefore, he believes that it is normal for some experienced riders to run two or three hundred or three or four hundred dollars a day.

　　Master Wang: The problem is that you can’t get the order. It doesn’t mean that you stayed out for 24 hours and 48 hours, but your order didn’t exist.

　　Webmaster Wei: No, you don’t have enough to eat. Can you blame the chef?

　　Webmaster Wei said that they had summarized how to improve the level of riders and how to grab tickets, and he also sent these experiences to Master Wang. He feels that Master Wang is relatively unfamiliar now, and this job still needs time to accumulate.

　　Webmaster Wei: The advantage of our team is that we were taught when we first joined the company.

　　Reporter: You sent him the experience of grabbing orders. Can I take a picture of it?

　　Webmaster Wei: That’s confidential, because this thing is all summed up by some old riders in two or three years, and I asked them for it.

　　Master Wang said that at present, the site has cancelled his flash rider account, and he hopes to return the money for the car and equipment. Webmaster Wei said that the money for rent, insurance and equipment had been given to other suppliers and could not be refunded.

　　Master Wang did not approve and reported the situation to the 12345 hotline. Later, he gave feedback, and the labor department contacted him. He proposed an equipment return plan, and the labor department said that it would coordinate.

　　

In [car home Quanzhou Preferential Promotion Channel], we bring you exciting news! At present, the high-profile models are undergoing a round of preferential activities. For consumers in Quanzhou, the maximum discount amount has reached an astonishing 0.7 million yuan, which means that car buyers have the opportunity to enjoy this high-quality model at a lower price. The minimum starting price has been adjusted to 152,700 yuan, which is very attractive. Friends who want to know more details and strive for higher discounts, don’t miss this rare opportunity, just click "Check the car price" in the quotation form and act immediately!

The exterior design of the car system Xingyue L Zhiqing shows the perfect combination of exquisiteness and strength. Its front face design is unique, and it adopts a large-area straight waterfall air intake grille, which complements the sharp LED headlights and creates a strong visual impact. The overall style is biased towards modern cities, and the lines are smooth and dynamic, giving people a steady and luxurious sensory enjoyment. Whether it is the outline of the front or the waistline of the side, it reflects the meticulous carving of details and the unremitting pursuit of aesthetics in the Zhiqing series.

The body lines of Xingyue L Zhiqing are smooth and elegant, with the length, width and height of 4795mm * 1895mm * 1689mm respectively, and the wheelbase is 2845mm, which ensures spacious interior space and good driving stability. The front and rear wheel tracks are both 1610mm, which further optimizes the driving balance of the vehicle in design. Tyre size has adopted 235/50 R19 with dynamic rim design, which not only enhances the visual impact of vehicles, but also provides excellent handling and driving performance for drivers.

The interior design of Xingyue L Zhiqing is unique, creating a luxurious and comfortable driving space. Exquisite leather steering wheel provides a good grip, supports manual up and down+front and rear adjustment, and is convenient for drivers to adjust according to their needs. The 12.3-inch central control screen stands in the center, integrates multimedia system, navigation, telephone and other functions, and supports voice recognition control, which is convenient and intelligent to operate.

In terms of seats, Xingyue L Zhiqing is made of imitation leather, which brings comfortable touch to passengers. The main driver’s seat has front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), which provides all-round comfortable support. The front seats are also equipped with heating and ventilation functions, so that drivers can stay comfortable in different weather conditions. The driver’s seat also has the memory function of the electric seat, so that the driving habits can be personalized.

The second row of seats also pays attention to comfort and supports backrest adjustment, while the rear seats support proportional reclining, which is convenient for loading large items. The overall interior design gives consideration to practicality and beauty, and the details everywhere reflect the pursuit of quality life by Xingyue L Zhiqing.

The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, providing a steady power output for the vehicle. The maximum torque of this engine is 255 Nm, which shows excellent torque performance. The matched 3-speed DHT transmission further optimizes power transmission and fuel efficiency, and ensures ride comfort and fuel economy during driving.

When summing up the reputation of Xingyue L Zhiqing, as the owner of car home said, the design is part of the charm of the car. Although some people have different opinions on the new external grille, the concave grille in the fuel version has obviously won the favor of the majority of car owners, because it has stood the test of time and become a classic symbol. Therefore, while maintaining the classic, Xingyue L Zhiqing is constantly seeking for improvement, which makes people look forward to its future.

　　　　　　 Cctv newsRussian President Vladimir Putin said on 23rd that reducing the impact of COVID-19 epidemic and reducing social and economic losses is the top priority for Russia at present.

　　　　　　 Putin said that the COVID-19 epidemic threatened people’s health and lives, and at the same time had a dangerous impact on the economy. At present, the most important task is to reduce the impact of the epidemic and reduce social and economic losses. The Russian government has taken a series of measures to improve people’s employment and income and promote the development of individual enterprises and small and medium-sized enterprises. Putin said that many families in Russia should be helped to overcome the current difficulties, and preferential loan policies should be provided to people whose incomes have decreased by more than 30%, and help should continue to be provided to companies and enterprises.

　　　　　　 The data shows that the number of newly confirmed cases in COVID-19 in Russia has declined in recent days. According to the news of the Russian Epidemic Prevention Command on the 23rd, there were 4,774 newly confirmed cases in Russia in the past 24 hours, with a total of 62,773 confirmed cases. There were 42 new deaths and 555 cumulative deaths. 471 new cases were cured, and 4,891 cases were cured.

　　　　　　 The newly confirmed cases in Russia reached the highest point since the outbreak on the 19th of this month — — The number of cases dropped to 4,268, 5,642, 5,236 and 4,774 respectively in the following four days, showing a slightly repeated downward trend. At the same time, the detection volume in Covid-19 is increasing day by day, with about 110,000 times and nearly 150,000 times on the 22nd and 23rd respectively.

Since its launch, it has attracted much attention in the market for its excellent quality and excellent performance. As a medium and large luxury car, it not only has obvious advantages in price, configuration and performance, but also won wide acclaim from consumers through continuous technological innovation. Especially in November this year, Audi A6L once again proved its leading position in the luxury C-class car market with sales of more than 16,000 units. Its young sports design style and fully upgraded technology configuration meet the expectations of modern consumers for luxury C-class cars.

Young sports style to meet market demand

Audi A6L, as a luxury C-class car, always meets the market demand with its young sports style. It inherits Audi’s family-style design language and strives for perfection in R&D and innovation. After many tests in the market, Audi A6L has won the love of consumers with its excellent quality and performance, and has become a star model in the field of luxury medium and large cars. No matter from the design or interior configuration, the Audi A6L exudes a youthful and energetic atmosphere, which makes drivers look forward to every trip.

Double-face design to meet individual needs

Audi A6L deeply understands the needs of young people, and introduces a double-faced design, which firmly grasps the hearts of users. This design not only allows the driver to be true to himself, but also makes the personalized attribute of the whole vehicle more prominent. No matter what style of drivers, they can find their own unique charm in the Audi A6L. This spirit also encourages every driver to listen to his heart, control the pleasure of driving and enjoy the good time of every trip.

Comprehensive upgrade of technology configuration, immersive experience

Today, the Audi A6L has been fully upgraded in terms of technology configuration, bringing an immersive experience to drivers and passengers. The addition of high-tech configurations such as 12.3-inch full LCD instrument panel and 10.1-inch central control touch screen makes the car full of science and technology. These configurations not only improve the convenience of driving, but also make drivers and passengers seem to be in the future world and enjoy the infinite fun brought by technology. At the same time, the brand-new image has made Audi A6L a "pioneer" of the times, leading the new trend of luxury car market.

Efficient power system, smooth driving experience

Audi A6L is equipped with efficient power system and light mixing technology, which brings drivers a smooth and efficient driving experience. Whether it is a city shuttle or a long-distance trip, Audi A6L can easily cope with it, showing its outstanding performance. At the same time, the appearance and interior have also been significantly improved, bringing excellent driving enjoyment to users. The front face adopts hexagonal big mouth design, which is combined with LED automatic induction headlights to be more recognizable; The details are also very delicate, and a number of aluminum alloy sports wheels further enhance the sense of movement. Every place shows the unique charm of Audi A6L. In order to improve the driving experience, Audi A6L adopts the electronic power steering system, which enhances the handling stability and provides a stable and comfortable driving experience. At the same time, the safety configuration has also been fully upgraded, including adaptive cruise control and automatic emergency braking, which provides a strong guarantee for drivers’ driving safety. The car still maintains a luxurious technology atmosphere, and the unique electronic gear lever feels comfortable and not easy to slip, which also increases the leg space; It can be adjusted electrically and is very practical. In addition, the addition of panoramic skylights also brings a wide field of vision and a more comfortable ride experience for drivers and passengers.

In a word, Audi A6L has successfully occupied a leading position in the luxury C-class automobile market with its excellent quality, exquisite craftsmanship and innovative technology. Whether it is the design style of young sports or the fully upgraded technology configuration, this model has become an ideal choice for modern consumers. In the future, Audi A6L will continue to lead the new trend of luxury car market and bring more surprises to drivers and passengers.

1905 movie network news On the afternoon of January 29th, a Spring Festival get-together was held in Beijing. Director, starring,,, attending the event.

"The filming of the sequel will definitely not live up to everyone’s love for the first one. If you don’t think about it, then don’t do it. " Han Han admitted that after "Flying Life 1", he and his team were thinking about the trend of the sequel story. After many discussions, the current version of the story was determined.

Shen Teng bluntly said that after listening to the new story told by the director, he would feel better than the first one. According to his understanding, Han Han did a market research before writing the story, and many viewers wanted to see the sequel, which gave the director confidence in shooting the second film.

Regarding the cooperation in the play, Adam said that although he had been harassing Shen Teng on the set, he was very tolerant of his younger brother. Shen Teng also smiled in front of Adam, as if he had become a man without a bottom line.

"At that time, I went to visit Shen Teng and had a very good chat with the director. As a result, the director wrote a role on the spot." Wei Xiang said that his participation in "Flying Life 1" was purely accidental. In Pegasus 2, Manager Ye, played by Wei Xiang, returned again, which made him feel warm.

In the process of exchanging blind box gifts, Sean got the driving test book "The Collection of Driving Tests" prepared by Shen Teng. Sean admits that this gift is very suitable for the poor driving test family he plays in the film.

In the game session, Adam, Sean and Zhang Ben Yu’s team lost the game and needed to be punished with push-ups. Shen Teng became a quality inspector of push-ups, demanding three companions "strictly", and there was constant laughter at the scene.

In the lucky draw, the main creator selected two lucky spectators to get one car model respectively. At the end of the activity, a loyal fan took stock of the age of the main comedy and made a map of the station. The main creator restored the station in the picture and took a group photo.

A few days ago, we learned from the official that the new rear-drive version is on pre-sale, and the pre-sale price of the new car is 928,000 yuan. As an entry-level model, this car adopts the form of rear-wheel drive. In appearance, the new car and Taycan 4 maintain the same height, and there is no special change because it is an entry-level model.

The front of the new car looks flat, which is also Porsche’s consistent design style. There are also diversion grooves on both sides, which has a good sense of movement. The charging port of the new car is designed on the right front fender, and the semi-hidden door handle and the dynamic shape of the back are still Porsche’s appearance. The through rear taillights add a sense of hierarchy to the tail.

In terms of configuration, the new car comes standard with Porsche Sport Chrono components, BOSE surround sound system, comfortable entry and parking assistance system with panoramic images. Localized software such as QQ Music is integrated into the car system, and CarPlay is deeply integrated into the display screen and various functions. The dual-chamber dual-valve adaptive air suspension is also standard.

In terms of power, this entry-level model is equipped with a single motor, with a maximum horsepower of 408Ps, a 0-100km/h acceleration of 4.8 seconds, a maximum speed of 230km/h, an energy recovery power of 400kW, and a maximum cruising range of 604km under CLTC comprehensive operating conditions.