Beijing, January 4 (Reporter Li Jinlei) Recently, the Ministry of Finance, the Ministry of Human Resources and Social Security, the Ministry of Housing and Urban-Rural Development, the Ministry of Communications, the Ministry of Industry and Information Technology and other departments have successively held annual work meetings to deploy key tasks in 2019, and Huimin has become one of the key words.

　　Implement larger-scale tax reduction and fee reduction, implement the policy of reducing social security rate, solve the housing problem of new citizens, reduce highway charges, and continue to carry out network speed-up and fee reduction … … In 2019, these policies will enrich your wallet.

　　Implement a larger tax reduction and fee reduction.

　　The National Financial Work Conference made it clear that the proactive fiscal policy in 2019 should be strengthened to improve efficiency and implement a larger scale of tax reduction and fee reduction.

　　How to reduce taxes and fees? Liu Kun, Minister of Finance, said that the combination of inclusive tax cuts and structural tax cuts will focus on reducing the tax burden of manufacturing and small and micro enterprises and supporting the development of the real economy. Implement inclusive tax relief for small and micro enterprises and technology start-ups. Fully implement the revised individual income tax law, implement six special additional deduction policies, and reduce the tax burden of residents.

　　In 2018, China implemented a large-scale tax reduction and fee reduction, including the reduction of the value-added tax rate, and the annual tax reduction and fee reduction scale is expected to exceed 1.3 trillion yuan.

　　For ordinary residents, in 2019, they will receive a red envelope for tax reduction, and expenses such as children’s education, continuing education, serious illness medical care, housing loan interest or housing rent, and support for the elderly can be deducted before tax, and the tax paid by the people will be further reduced. The monthly income of 10,000 yuan may be zero, and the income will increase.

　　Implement the policy of reducing social security rates.

　　The National Conference on Human Resources and Social Security proposed that in 2019, we should actively and steadily promote the reform of the old-age insurance system, implement the policy of reducing social insurance rates, and promote the sustainable development of the social security system.

　　At present, the social security rate is decreasing in stages. From May 1, 2018, the period of phased rate reduction for pension insurance, unemployment insurance and work-related injury insurance was extended to April 30, 2019.

　　In 2019, the social security fee reduction is expected to usher in the fifth reduction. Since 2015, China has successively reduced or phased down the social insurance premium rate for four times, and the overall social insurance premium rate has been reduced from 41% to 37.25%, which has reduced the cost of enterprises by about 315 billion yuan.

　　The pension insurance rate may continue to be one of the breakthroughs. As early as the press conference of the Ministry of Human Resources and Social Security in the third quarter of 2018, Lu Aihong, a spokesperson for the Ministry of Human Resources and Social Security, said that he would implement the request of the the State Council executive meeting to study and put forward specific measures to continue to reduce the social security rate, and work with relevant departments to study and formulate specific plans to reduce the old-age insurance rate.

　　Stabilize housing prices and support new citizens to rent houses and buy houses.

　　The National Conference on Housing and Urban-Rural Construction put forward that in 2019, the goal is to stabilize land prices and house prices, and promote the stable and healthy development of the real estate market. Adhere to the position that the house is for living, not for speculation. Support reasonable self-occupation demand and resolutely curb speculative real estate speculation.

　　In addition, to solve the housing problem of new citizens as the main starting point, fill in the shortcomings of rental housing. Guide large and medium-sized cities to comprehensively cultivate and develop the housing rental market. Increase support for low-and middle-income families and new citizens in cities and towns to rent houses and buy houses.

　　In 2018, under the requirements of the central government to "resolutely curb the rise in housing prices", the real estate regulation and control policies continued to increase, the number of regulation and control set a new historical record, and the property market cooled down.

　　Zhang Bo, chief analyst of 58 Anjuke Real Estate Research Institute, believes that 2018 is the year of regulation, and the most anticipated year in 2019 is the year of stability. In this context, the cooling of first-tier cities, especially the downward space for housing prices, will become limited, and second-and third-tier cities will show more obvious regional differences. Cities that rise rapidly in 2018 will usher in cooling.

　　Reduce highway charges, etc.

　　In 2019, the National Transportation Work Conference proposed that it is necessary to promote institutional cost reduction and efficiency improvement, focus on controlling arbitrary charges and fines, and reduce fees for highways, airports, ports and railways.

　　Specifically, it is necessary to deepen the reform of the toll road system, continue to implement the requirements of reducing the cost of crossing the bridge, comprehensively promote the differentiated toll of expressways, and solidly promote the pilot provinces and cities to cancel the toll stations at the provincial boundaries of expressways.

　　Recently, Jiangsu, Shandong, Chongqing and Sichuan, as the first batch of pilot provinces, took the lead in canceling 15 provincial toll stations on expressways, marking a solid first step in promoting the reform of canceling provincial toll stations on expressways.

　　After the provincial toll station of expressway is cancelled, the original toll collection facilities on the main line surface will be gradually dismantled, and vehicles can pass directly at the provincial boundary without stopping, and there is no need to stop and hand in the card and get the card, which will greatly reduce the transit time and significantly improve the traffic efficiency.

　　Continue to carry out network speed-up and fee reduction

　　The National Conference on Industry and Informatization made it clear that in 2019, we will continue to speed up and reduce fees on the Internet, launch the action of "double G and double lifting, same speed on the same network" in broadband networks, accelerate the promotion of fixed broadband gigabit applications, and do a good job in accurately reducing fees for poor households and small and medium-sized enterprises who set up files, promote the substantial reduction of roaming fees between the mainland and Hong Kong and Macao, and strictly investigate tariff marketing violations.

　　The 2018 government work report proposes to cancel the "roaming" fee for traffic, and the mobile network traffic tariff will be reduced by at least 30% during the year. Miao Wei, Minister of the Ministry of Industry and Information Technology, said that the target task of speeding up and reducing network fees proposed in the government work report has been overfulfilled ahead of schedule.

　　At present, the number of Internet users in China has exceeded 802 million, and the number of mobile Internet users has exceeded 1.26 billion, and the traffic demand has exploded. In November 2018, the average mobile Internet access traffic reached 5.79GB, a year-on-year increase of 142.3%.

　　In 2019, Internet speed-up and fee reduction will continue, and China netizens will surf the Internet more smoothly, which is expected to enjoy a new wave of real money speed-up and fee reduction bonus. (End)

After the Spring Festival in 2018, with the complete popularity of Tik Tok and the arrival of the short video era in China, people began to understand China more on these short video platforms. Online celebrity’s economy has always been accompanied by the growth of the Internet in China, and these short video platforms are no exception. In particular, the properties of short video platforms are more suitable for turning your products into online celebrity.

Taking Tik Tok as an example, we found many smart products from online celebrity on this platform alone. Relying on the platform of Tik Tok, these products have been sought after by many users. Below, let’s take stock of the "online celebrity" smart products on Tik Tok.

LED intelligent fill light mirror: fill light makeup anytime and anywhere.

As a short video platform with white-collar workers and women as the main body, smart cosmetic products are naturally essential in Tik Tok. When we opened Taobao to search for keywords such as "Tik Tok" and "online celebrity", the first thing that caught our eye was the LED smart fill lens.

The biggest feature of this LED smart fill lens is that it can be used in any environment, and the LED light source will automatically adjust according to the surrounding brightness, so that users can make up or take selfies better. At the same time, this smart fill lens also comes with a wireless charging stand, so users may also directly charge their smartphones.

However, from the sales point of view, the sales situation of this kind of LED smart fill lens that can be used anytime and anywhere is not ideal. Because of the higher price, it is far less than the cheaper desktop LED fill lens. In fact, the two products can replace each other, and the price ultimately determines the sales volume.

Paper Watch paper watch: creativity wins

Another high-tech product that we have seen in Tik Tok is the Paper Watch from Germany. In this era when smart bracelets are not fashionable, paper watches can stand out, naturally through viral marketing of short videos with vibrato.

On the Taobao page, we saw this kind of paper watch whose price does not exceed 100 yuan. According to the introduction, although Paper Watch is made of paper, it is neither torn nor soaked. At the same time, the battery of this paper watch can be used for about one year, and it can be replaced at half price after the battery is used up. In fact, Paper Watch relies on simple LED to display time, and its success depends on creativity and Tik Tok.

From the feedback of users, the appearance is still the most concerned place for users. Most people say that they all want it, so they place an order to buy it. Some users expressed their dissatisfaction because the color was different from their imagination, so the Paper Watch is still a relatively successful online celebrity product.

Intelligent thermos cup: a cup that can confess and warm the heart.

There is such a kind of cup in Tik Tok that caught our attention. It was packaged as a kind of "confession" cup. This kind of thermos cup can directly display the current water temperature in the cup, and it can be filled in 4 hours by magnetic charging and used for 10 days.

In terms of workmanship, this kind of water cup is also very particular. According to the introduction, the smart thermos cup adopts IPX7 waterproof function, 360-degree seal is watertight, the bottom of the cup is provided with non-slip silicone pad, and the inner wall of the thermos cup is 316 stainless steel.

Most users give this thermos cup as a gift to friends or relatives, and most of them receive positive feedback. Obviously, this is another embodiment of Tik Tok’s ability to carry goods.

Fingerprint savings piggy bank: a gift for children

Of course, the Tik Tok is not only the science and technology products that adults like, but also presents for children. One example is the imitation fingerprint children’s piggy bank.

This piggy bank can not only lock the password, check the money with purple light, but also have the function of simulating fingerprints, which can automatically open the door after sensing the skin. At the same time, this smart piggy bank also imitates all kinds of smart speakers, and a variety of audio books are built in, so that children are not bored while saving. Compared with the higher-priced smart speakers, I believe that such alternative products can attract the attention of some parents.

Smart mosquito killer: Guarantee a secure sleep.

In addition, we also saw many small videos about mosquito killer on Tik Tok. These mosquito killer are very similar to Dyson’s electric fan in shape. The principle is also very simple, using large airflow vortex to catch mosquitoes, and using pure physical large aperture to kill mosquitoes. At the same time, the quietness and silence of this intelligent mosquito killer can make users sleep soundly.

Compared with the above products, Smart mosquito killer is undoubtedly the most expensive one, but it also gets the most praise. For most users, it is worthwhile to exchange 3 or 400 yuan for a secure sleep.

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From the above five examples, it is not difficult to see that online celebrity’s scientific and technological products in Tik Tok have several characteristics. The first thing to do is to look beautiful, and the video can attract more people to buy. If you can’t be beautiful, then cheap and practical is another eye-catching magic weapon.

Tik Tok’s ability to carry goods has begun to be valued by more and more people, and so has the digital field. Have you all used these online celebrity products mentioned above? If you have used it, you can share your experience in the comments section, or you can talk about your experience in using other Tik Tok online celebrity products. I look forward to your sharing.