On March 27th, with the trial operation of the Blue Bottle Coffee Shangsheng Xinsuo Store, the project enclosure was removed for the first time in the second phase of Shangsheng Xinsuo, which has received much attention recently, and will be opened to the public in the second quarter of this year.

The reporter saw at the site of the second phase project of Shangsheng Xinsuo that five multi-storey buildings that have been opened and are under construction have been unveiled in unison, and the newly built public spaces such as streets, inner courtyards and squares in the project have also welcomed the first batch of citizens. In the future, it will introduce complex formats such as fashion and creative office, commerce, education, sports and culture, continue the attributes of Shanghai Literature and Art New Standard of Shanghai Shangsheng New Institute, and continue to deepen the new formats, new scenes and new modes of urban lifestyle consumption.

Shangsheng Xinsuo Phase II renderings ?

"Rubik’s cube" corridor "overlapping" error space

The second phase of Shangsheng Xinsuo has a total construction area of about 24,000 square meters, including five new buildings. Inspired by the "Settlement Rubik’s Cube", each building is shaped like a Rubik’s Cube, which is connected with each other through high-rise corridors on the second and third floors to form a three-dimensional walking system in the park.

Judging from the on-site construction, the scattered architectural forms have further guaranteed the vision, lighting and ventilation functions of the high-rise buildings. Shanghai Vanke, the operator of the project, introduced that the second phase of Shangsheng Xinsuo includes space forms such as single-family, overlapping courtyards and foreign buildings, which can meet the various personalized needs of enterprises for space, and can set up popular office spaces such as terraces, internal courtyards, empty steps, enterprise front halls and creative workshops, so that enterprises of different sizes can find suitable development carriers.

Shangsheng Xinsuo Phase II Shu Shu photo

Shu Shu photo of the second phase corridor system of Shangsheng Xinsuo

The reporter learned that the five new buildings in the second phase of Shangsheng Xinsuo continued the Bauhaus style of the industrial buildings in the first phase of the project, with simple and tough lines. The historical elements of the industrial buildings in the first phase were also integrated into the architectural design of the second phase, continuing the urban memory. It is worth noting that the height of the buildings in the second phase of the project is lower than that in the first phase of the project. Built in the 1950s and 1960s, the building is eight stories high and was once the tallest building in Changning District. The reporter learned from the project side that considering the requirements of historical features protection and the overall coordination of the project skyline, the height of the second phase of the building was limited.

Shangsheng Xinsuo Phase II skyline Shu Shu photo

The second phase of Shangsheng Xinsuo also pays more attention to the creation of public social space and atmosphere. With the concept of "street alley" and "main square+inner garden", it has created a multi-dimensional public space with an area of about 7,300 square meters, an increase of nearly 2,000 square meters compared with the first phase, and introduced more natural elements such as gardens and greening, providing a richer carrier for holding creative activities such as market flash, exhibitions and fashion shows.

Shangsheng Xinsuo Phase II Shu Shu photo

The second phase of Shangsheng New Institute has newly set up large steps and characteristic stairs.

The reporter noticed that the second phase of the project also flexibly set up ornamental punching points such as large steps and characteristic stairs, further enriching the leisure function and social attributes of the park. There is also a sports platform and a roof garden on the top floor of the second phase of the project. In the future, the small square connected with the first phase will be added with external placement and green plants, which will present a rich picture of "urban carpet" with the landscape and lighting design.

With the opening of the second phase of the project, Shangsheng New Institute will also add 300 underground parking spaces, so that Anxi Road, Yan ‘an West Road, Niuqiaobang Road and Panyu Road will have entrances and exits, which will be more open to the public.

Shangsheng Xinsuo Phase II renderings ?

Shangsheng Xinsuo Phase II renderings ?

Unique format enhances "accessibility"

In 2023, the first completed building of the second phase of Shangsheng Xinsuo has been officially opened together with the outdoor camphor square, and brands and enterprises such as Banana, Osoka and Reebok have settled in. From April this year, the other four projects under construction will be opened one after another, showing the park form of "business on the first and second floors+high-floor office", and the office is expected to account for about 70%. At present, 7-8 merchants along the street on the lower floors are under intensive renovation.

The reporter learned that the second phase of Shangsheng Xinsuo continued the brand attracting strategy of the first phase and continued to gather the first stores of many brands. On March 30th, the boutique coffee brand Blue Bottle Coffee will be the first to open in the second phase. In addition, the family lifestyle space store including the light outdoor retail platform "Go Wild", the parent-child sports lifestyle brand "JUMP+JOY", the British trend electric scooter brand "Pure Electric", the children’s wear brand "Youlan" and the "Farm to cup" concept store of Yunnan rural food brand "Yexuan" will also be stationed. The above-mentioned brand stores are the first in China, Shanghai or Changning District.

Shangsheng Xinsuo Shu Shu photo

Shu Shu photo of the connecting area between the first and second phases of Shangsheng New Institute

According to Shanghai Vanke, the first phase of Shangsheng New Institute has been in business for nearly 6 years, and a set of operating concepts that adapt to the park style has been gradually explored in terms of format and atmosphere creation, that is, outdoor sports, natural environmental protection, brands with quality and emotional value are continuously introduced, and urban lifestyle sets are created to cope with changes in consumer demand.

Therefore, in the brand selection of the second phase of the project, Shangsheng Xinsuo continued and expanded the concept of "front store, rear enterprise (factory)+multi-show" in the first phase, empowering the brand with the site characteristics of ancient and modern integration, and enhancing the "visitability" of the park.

In the second phase, SIGMA, the manufacturer of optical products, and JUST.FOTO, the brand of big-head stickers, all settled in the form of "front shop and back enterprise", so the brands can interact with consumers more directly. Hanbo International will be stationed in the form of "office+exhibition hall" to carry out project incubation in the field of fashion technology. Hanbo Designer Salon will also cooperate with world-renowned designers to display international cutting-edge fashion brands in the park.

Shangsheng Xinsuo Phase II renderings ?

Wild selection & renderings of Youlanmen Store

The new play of meta-universe stimulates the vitality of the park.

Shangsheng Xinsuo is located between Xinhua Road, Yuyuan Road and hengshan road-Fuxing Road, which is a representative landmark of Shanghai’s urban renewal in recent years. Its history can be traced back to the 1920s and 1930s. There are three historical buildings in the park, including Sunke Villa, Columbia Country Club, Navy Club and affiliated swimming pool. The industrial buildings scattered in the park were designed and built by the Shanghai Institute of Biological Products, which has been working and producing here since the 1950s, and the plot has also become an efficient and orderly closed scientific research site.

Shang sheng Xin suo

Shangsheng New Naval Club and Swimming Pool

In 2016, Shanghai Vanke started the transformation and operation of the Shangshengsuo plot. The first phase of Shangsheng Xinsuo, which was officially unveiled in May 2018, is a 7×24-hour immersive cultural block. Its unique historical and cultural atmosphere and architectural space form make it a settlement of fashion and creative industries. At present, the first phase of the project has settled in IDEO, a world-class creative agency, Digital Kingdom, a well-known special effects company, AAI, advertising door and other enterprises.

The reporter recently learned that the streaming media platform iQiyi will soon settle in the first phase of Shangsheng New Institute, and it is expected that the office space will be renovated and opened in the middle of this year. On the first floor of the iQiyi office building, two trendy experience stores will also be stationed simultaneously, namely "Wonderland Crossing X-META" with elements such as full-sense VR (Virtual Reality), Meta-Universe and Fantasy Paradise, and "Wonder Universe" with high-end scripts. In the future, the public can experience the iQiyi explosion video IP through VR and other forms, and Shangsheng Xinsuo and the brand will also jointly explore new ways to operate the content of urban renewal projects.

Iqiyi will soon settle in Shangsheng Xinsuo. ?

Rendering of "Wonder Universe" Store

Since its opening, Shangsheng New Institute has attracted the general public and tourists from all over the world with exhibitions, plays, concerts, lectures, comedies and other rich and diverse cultural activities. This year will usher in the 4th Shangsheng Xinsuo Cultural IP "Coffee Drama Festival", which will last from the May Day holiday to the Dragon Boat Festival, and four classic coffee dramas will be staged in the Navy Club, Sunke Villa and the park stores in turn. During the "May Day" period, the public square of the park will also hold a coffee market simultaneously, so that the audience can fully experience the charm of immersive drama.

CCTV News:May 2nd is the second day of the "May 1st" holiday. Compared with May 1st, the overall traffic volume of national traffic trips is expected to decrease, but it still maintains a high level of operation, and the transportation department continues to provide travel service guarantee.

The reporter learned from China State Railway Group Co.,Ltd. that on May 2, the national railway is expected to send 17 million passengers and arrange to open 1094 additional passenger trains. Railway departments around the country have strengthened passenger service, optimized the streamline of entry and exit stations, and increased security inspection and verification channels. As an important hub of the Yangtze River Delta Railway, Nanjing South Railway Station accounts for about one-fifth of the daily passenger traffic. In view of the characteristics of many transfer passengers, the station has taken measures such as adding transfer gates, sending service personnel and volunteers to guide passengers to get on and off quickly and improve passenger traffic efficiency.

On the highway side, the expressway network traffic is expected to continue to maintain a high level on May 2. The traffic volume of the highway network around most popular scenic spots and large and medium-sized cities in China will be relatively large during peak hours.

In terms of civil aviation, the national civil aviation is expected to fly 16,480 flights on May 2. Affected by rainfall and strong convective weather, some airports in the south may experience flight delays. The airport actively makes plans and assists the airline company in ensuring passenger service.

On the first day of the "May 1" holiday, the cross-regional flow of people in the whole society exceeded 280 million.

Pay attention to holiday travel. On the first day of the May 1 holiday, the cross-regional turnover of the whole society exceeded 280 million, an increase of 15.9% over the first day of the May 1 holiday in 2019. Among them, the railway passenger traffic is expected to be 20.4 million passengers, the cross-regional personnel flow on highways is expected to exceed 257 million passengers, the waterway passenger traffic is expected to be 900,000 passengers, and the civil aviation passenger traffic is expected to exceed 2.11 million passengers. In order to facilitate passengers’ convenient travel, the railway department has increased security inspection and verification channels, increased guidance in key places, and strengthened coordination with public transportation, subway, taxis and other modes of transportation to get through the "last mile" of passengers’ travel. 　　　

Traffic Management Bureau of the Ministry of Public Security: It is expected that the traffic flow of some out-of-town roads will run at a high level today

May 2nd is the second day of the "May 1st" holiday. It is expected that the traffic flow of some roads out of the city will still run at a high level, and the number of vehicles leading to scenic spots will continue to increase. According to the forecast of the Central Meteorological Observatory, there will be rain in parts of Guangdong, Guangxi, Hainan and other places on May 2, and a new round of precipitation will occur in the southern region the day after tomorrow. The Traffic Management Bureau of the Ministry of Public Security reminds drivers and passengers to pay attention to driving safety.

Fujian: Coastal water passenger transport ushered in the peak of passenger flow.

Water transport. On May 1, Fujian coastal water passenger transport ushered in the peak of passenger flow, sending nearly 200,000 passengers. Among them, the passenger flow of routes such as Meizhou Island Ferry and Xiamen Drum Ferry has increased significantly. Meizhou Island Ferry sent nearly 40,000 passengers, nearly 8 times the daily number; The ferry from Xiamen to Gulangyu sent nearly 50,000 passengers.

In order to cope with the increase in passenger flow, during the holiday period, Fujian Maritime Department implemented the "one line, one policy" guarantee scheme for passenger ferry routes to ensure the seaworthiness of ships and the suitability of routes. In view of the recent strong convective weather, the local authorities have also strengthened early warning and pre-control measures to ensure the smooth navigation of ferries.

After the Spring Festival in 2018, with the complete popularity of Tik Tok and the arrival of the short video era in China, people began to understand China more on these short video platforms. Online celebrity’s economy has always been accompanied by the growth of the Internet in China, and these short video platforms are no exception. In particular, the properties of short video platforms are more suitable for turning your products into online celebrity.

Taking Tik Tok as an example, we found many smart products from online celebrity on this platform alone. Relying on the platform of Tik Tok, these products have been sought after by many users. Below, let’s take stock of the "online celebrity" smart products on Tik Tok.

LED intelligent fill light mirror: fill light makeup anytime and anywhere.

As a short video platform with white-collar workers and women as the main body, smart cosmetic products are naturally essential in Tik Tok. When we opened Taobao to search for keywords such as "Tik Tok" and "online celebrity", the first thing that caught our eye was the LED smart fill lens.

The biggest feature of this LED smart fill lens is that it can be used in any environment, and the LED light source will automatically adjust according to the surrounding brightness, so that users can make up or take selfies better. At the same time, this smart fill lens also comes with a wireless charging stand, so users may also directly charge their smartphones.

However, from the sales point of view, the sales situation of this kind of LED smart fill lens that can be used anytime and anywhere is not ideal. Because of the higher price, it is far less than the cheaper desktop LED fill lens. In fact, the two products can replace each other, and the price ultimately determines the sales volume.

Paper Watch paper watch: creativity wins

Another high-tech product that we have seen in Tik Tok is the Paper Watch from Germany. In this era when smart bracelets are not fashionable, paper watches can stand out, naturally through viral marketing of short videos with vibrato.

On the Taobao page, we saw this kind of paper watch whose price does not exceed 100 yuan. According to the introduction, although Paper Watch is made of paper, it is neither torn nor soaked. At the same time, the battery of this paper watch can be used for about one year, and it can be replaced at half price after the battery is used up. In fact, Paper Watch relies on simple LED to display time, and its success depends on creativity and Tik Tok.

From the feedback of users, the appearance is still the most concerned place for users. Most people say that they all want it, so they place an order to buy it. Some users expressed their dissatisfaction because the color was different from their imagination, so the Paper Watch is still a relatively successful online celebrity product.

Intelligent thermos cup: a cup that can confess and warm the heart.

There is such a kind of cup in Tik Tok that caught our attention. It was packaged as a kind of "confession" cup. This kind of thermos cup can directly display the current water temperature in the cup, and it can be filled in 4 hours by magnetic charging and used for 10 days.

In terms of workmanship, this kind of water cup is also very particular. According to the introduction, the smart thermos cup adopts IPX7 waterproof function, 360-degree seal is watertight, the bottom of the cup is provided with non-slip silicone pad, and the inner wall of the thermos cup is 316 stainless steel.

Most users give this thermos cup as a gift to friends or relatives, and most of them receive positive feedback. Obviously, this is another embodiment of Tik Tok’s ability to carry goods.

Fingerprint savings piggy bank: a gift for children

Of course, the Tik Tok is not only the science and technology products that adults like, but also presents for children. One example is the imitation fingerprint children’s piggy bank.

This piggy bank can not only lock the password, check the money with purple light, but also have the function of simulating fingerprints, which can automatically open the door after sensing the skin. At the same time, this smart piggy bank also imitates all kinds of smart speakers, and a variety of audio books are built in, so that children are not bored while saving. Compared with the higher-priced smart speakers, I believe that such alternative products can attract the attention of some parents.

Smart mosquito killer: Guarantee a secure sleep.

In addition, we also saw many small videos about mosquito killer on Tik Tok. These mosquito killer are very similar to Dyson’s electric fan in shape. The principle is also very simple, using large airflow vortex to catch mosquitoes, and using pure physical large aperture to kill mosquitoes. At the same time, the quietness and silence of this intelligent mosquito killer can make users sleep soundly.

Compared with the above products, Smart mosquito killer is undoubtedly the most expensive one, but it also gets the most praise. For most users, it is worthwhile to exchange 3 or 400 yuan for a secure sleep.

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From the above five examples, it is not difficult to see that online celebrity’s scientific and technological products in Tik Tok have several characteristics. The first thing to do is to look beautiful, and the video can attract more people to buy. If you can’t be beautiful, then cheap and practical is another eye-catching magic weapon.

Tik Tok’s ability to carry goods has begun to be valued by more and more people, and so has the digital field. Have you all used these online celebrity products mentioned above? If you have used it, you can share your experience in the comments section, or you can talk about your experience in using other Tik Tok online celebrity products. I look forward to your sharing.