Taking wedding photos was originally a sweet thing, but more and more newcomers began to worry about wedding photos. After finding a good wedding photography, many newcomers can’t escape the colorful price trap. Many shooting agencies still need to add money to complete the shooting at the original price, while the invisible consumption ranges from several hundred yuan to thousands or even tens of thousands. What’s more, just after the newcomer paid the money, the merchant disappeared. The Beijing Morning Post reporter recently launched an investigation to uncover the tricks hidden under wedding photography for you.

　　Trap 1:

　　The sample is beautiful.

　　After the filming, it was terrible.

　　For newcomers, the exquisite samples and photo albums displayed on the websites of photography studios and photo studios are a big temptation. However, many people find that the effect is far from the samples after getting their own photos.

　　The reporter’s investigation found that many photos of wedding photo studios are "finished products" purchased from the website. An online shop owner told reporters that according to different quality, the finished wedding photos are not the same price. The cheap set costs tens of dollars, while the expensive one costs more than 1,000 yuan.

　　"If the samples are beautiful, customers will have a psychological feeling that this photo studio is very professional and they can also make the same effect as the samples. Merchants generally don’t put real customer photos in the display samples. Instead, I will spend money to buy wedding samples taken by professional models to show them. " The store said that no matter how refined the customer’s photos are, there is still a gap with the photos taken by professional models. "That’s why some customers turn to more wedding photo studios, and they will feel that some samples are familiar and even seen."

　　Support:

　　Xiaomei, 31, is an account manager of a wedding photography company. Before that, she worked as a salesperson for four years. She said that she already knew how to "save money" from customers’ pockets. She told reporters that it is not difficult to prevent such a situation. "When customers choose a photo studio, they should not only look at the samples and brochures that the sales staff took out for you, but also look at the guest films and their real products, that is, the original films and revised photos taken by customers. Through the comparison of real products, we can determine the quality of this photo studio and see if it is in line with our inner expectations. "

　　Trap 2:

　　Various additions to film selection

　　Add money for retouching and upgrading.

　　If you want a good photo effect, retouching and typesetting is an indispensable step, especially for some customers who have special requirements for photos, but also attach importance to retouching, while some businesses use this to increase prices and collect money.

　　The reporter visited and found that in the film selection stage, the studio will use various excuses to let customers keep as many photos as possible, and then add money. In the interview, most customers will think that wedding photos are precious memories of their lives. If they are reluctant to delete the excess, they will voluntarily increase their money. The reporter found that in the process of film selection, the sales staff would not rigidly stipulate the consumption items, but constantly praised the photos taken well or recommended some retouching templates. At the same time, advise customers to upgrade their products or keep more photos. Finally, customers spend a lot of money unconsciously.

　　Support:

　　Tao Zi, who has been engaged in wedding figure photography for 7 years, claims to be clear about the "traps" that exist during and after shooting. Tao Zi said that at present, most photo studios will give all the original films to customers. Customers can send the original photos they like to a special retouching company and tell them the retouching requirements, so they can get the repaired samples quickly. "The price of a photo made by a retouching company is very cheap, most of them are below 20 yuan, and their speed is very fast. There is absolutely no need for the studio to be refined."

　　Trap 3:

　　Free cosmetics are poor.

　　Want to pay with good money

　　Make-up is a crucial step in the preparation of wedding photos. Although some photo studios claim to provide free makeup and repair. However, in this process, we have tried our best to increase the cost of cosmetics and cosmetic tools, which makes customers feel a little "impossible to prevent".

　　Photo studios are generally divided into ordinary packages and advanced packages when making up. The reporter visited and found that the free makeup provided in the general contract is the use of some cosmetics without brands and makeup tools that have been used many times. The reporter saw that many cosmetics don’t even have product logos on them, and the makeup artist also admitted that "the quality is not so good". Cosmetic tools are even more greasy and look like they haven’t been cleaned for a long time. The upgraded cosmetics are much better. In addition to branded cosmetics, there are disposable cosmetics, including makeup liquid, false eyelashes, powder puff and other products. However, these all require extra fees, and a pair of false eyelashes even costs 80 yuan.

　　Support:

　　Xiaomei told reporters that if you want to avoid this, customers can take the cosmetics they usually use from home and ask makeup artists to use their own cosmetics for makeup, which is not only safe and secure, but also more hygienic.

　　Trap 4:

　　Pay a deposit at the wedding fair

　　Merchants run away and close their doors

　　A dazzling array of goods, exquisite samples and photo albums, and enthusiastic service and promotion that people can’t refuse, the annual wedding fair has become the place where many newcomers choose wedding dresses. But recently, after booking the wedding dress, the business running has become a nightmare for many newcomers.

　　During the visit, the reporter found that many newcomers encountered the situation of looking for wedding photography at the wedding fair and the merchants disappeared after paying the deposit. After some newcomers pay the money, the merchants even close the door without giving them an appointment to shoot. Some newcomers waste their time taking photos, but in the end they don’t get them. The reporter found through search that many wedding photography buildings participating in the wedding fair did not have business licenses. Many just set up a team to attract customers on the spot before the wedding fair, and then ran away after collecting money. Customers generally only have the phone number of the business contact person, and even some people don’t even know the address of the business.

　　Support:

　　Tao Zi said that it is actually very simple to tell whether the wedding photography at the wedding fair is "reliable". "Under normal circumstances, the merchants at the wedding fair will let customers pay the deposit first, and some even ask for the full payment. It is suggested that customers should see their physical stores and equipment and clothing before handing them in. In addition, before signing the contract, customers can also request to check the business license and other documents to ensure safety. "

　　Trap 5:

　　Want to shoot a designated scene

　　There is also an extra diplomatic fee.

　　Plain Korean interior and a beautiful lavender garden make a beautiful scene indispensable for the formation of good photos. Recently popular Korean style, lavender manor and other shooting attractions are popular choices for new people. Because of the hot appointment, these scenes have to be charged extra when taking pictures.

　　When taking photos, some photo studios will have multiple interior rooms for newcomers to choose from, but according to the exquisite and popular indoor scenery, the extra cost will be increased. "Like a room full of paper roses, we need to spend several times more time and energy than other rooms, and the paper flowers are not easy to take care of and are easily damaged during taking pictures. It is understandable that we increase the cost. " During the reporter’s visit, the salesperson said that the location, such as the hot lavender garden, needs more money because it needs more staff to accompany it. "Of course, they are all voluntary. If you don’t want to, you can not go."

　　Support:

　　Taozi told reporters that the indoor and outdoor scenes are not as important as the salesman said. "Now retouching technology is so developed, as long as there is a rough scene, through post-production, you can achieve more beautiful effects than the real scene. Newcomers only need to explain their ideas to the photographer in the later stage of retouching, and they can get satisfactory pictures. There is no need to add more money to change the scene. "

　　Trap 6:

　　Wedding dress grading

　　Upgrade first and increase the price.

　　Gorgeous and noble white wedding dress is every bride’s dream dress. However, wearing a wedding dress and taking a photo for half an hour will cost hundreds or even thousands of yuan, but it has made many newcomers shout "too much".

　　The reporter visited and found that almost every photo studio has the service of "upgrading clothes". When the reporter visited, the staff of the studio first emphasized to the reporter that "upgrading clothes" is based on the principle of voluntariness, and it is up to the customer to decide whether to add money or not. However, employees will first take reporters to the price increase area for a visit and encourage them to try on their favorite clothes. After that, go to the ordinary area for selection. The reporter found that there are more diamonds on the clothes in the price increase area, which looks gorgeous. If the ornaments on the clothes are found to have fallen off, tell the workers that they will arrange personnel to repair them soon, and the cleanliness is better. The clothes in the ordinary area are somewhat old, and some clothes are even damaged and stained. When customers hesitate to upgrade their clothes, employees will persuade them to increase their prices and upgrade their clothes.

　　Support:

　　But after upgrading the clothing, has the photo effect really improved? Xiaomei said that in fact, gorgeous clothes full of diamonds can’t be well reflected when taking pictures. In fact, wedding photos should choose clothes, mainly depending on styles and colors. Because there are few close-ups in photos, the small decorations on the clothes are actually not very different after post-production. When customers choose, they can take beautiful photos as long as they choose a clean dress that suits their figure, and there is no need to add money to upgrade those diamonds.

　　case

　　Pricing 7799 15000 when paying the bill

　　In May this year, 25-year-old Xiao Hao and his lover took wedding photos in a wedding photography building in Fengtai District. They ordered a set meal of 7,799 yuan, but in the end they spent 15,000 yuan to get the finished product.

　　Xiao Hao told reporters that the sales staff introduced a variety of wedding photo sets, the price ranged from several thousand yuan to ten thousand yuan, and she chose the middle-upper price. Before paying the deposit, the salesman told Xiao Hao that the clothes he took pictures of were partitioned. "At that time, I thought that there were more than 100 sets of clothes in the ordinary area, which was definitely enough for me to choose, and the package included 80 intensive photos, which should be enough." Who knows, the waiter took Xiao Hao to choose clothes on the day of the photo shoot. She was first taken to the second floor. "After the selection, the waiter said that this is a high-end area. She read the package wrong and brought it to the wrong place. Then he took me to the ordinary clothing area on the first floor. " Xiao Hao said that the clothes in the ordinary area were dirty and ugly, which was very obvious compared with the high-end area, so under the "persuasion" of the waiter, he upgraded three clothes and spent 2200 yuan.

　　In the dressing room, the makeup artist took out two sets of cosmetics for Xiao Hao to choose. One set is without any brand, and the other set is brand cosmetics. "Use the brand to add more 300 yuan. I am afraid of allergies and can only add more money. " Halfway through the make-up, the makeup artist said that because the weather was too hot, it was necessary to fix makeup, and a makeup fixative was needed in 120 yuan. However, the reporter found that the market price of this makeup fixative was only thirty or forty yuan.

　　When it came to film selection, the studio told Xiao Hao that the photographer had taken more than 200 photos, and she could only choose 80 of them to enter the album. When selecting films, many staff members said that the effect would be very good if retouching was carried out, and it was not recommended to delete them. After two selections, they only deleted 80. "No way, we can only add money to add photos to intensive repair. In this way, it costs nearly 5,000 yuan more, which is nearly twice as expensive as the original price."

　　Drop dead without adding money

　　When taking a wedding photo, the 28-year-old Xiao Zhang encountered an unacceptable fare increase. Xiao Zhang told reporters that she found a wedding photography agency near Daxing Lavender Manor through Weibo. Who knows, after half a day of indoor shooting, after they moved to the outside, the photographer left.

　　"Just because we refused to add money for outdoor photography, the photographer said that he was too lazy to talk nonsense with us and left." Xiao Zhang said that the couple, a photographer, a makeup artist and a lighting engineer went to the World Park to shoot. Just after taking two pictures, the photographer asked the makeup artist to make up his makeup. "But the makeup artist said that we didn’t include the money for location in our package, so he followed, just ‘ Watch ’ , not to work. If I want him to make up my makeup, I need to add more 150 yuan to each scene. " Xiao Zhang said that he insisted on not adding money, but the photographer said that her and her lover’s faces were all sweaty and shiny, which made him unable to shoot. Xiao Zhang said that because they refused to add money, the photographer and makeup artist sang together in a strange way. "They looked at us very loudly and said, don’t take wedding photos or something if you want this money." After more than an hour of stalemate, Xiao Zhang still refused to add money. The photographer even drove away from the World Park with a makeup artist and a lighting engineer. "At that time, my wife and I were stupid, and we were still wearing clothes from the photo studio. Because we paid the deposit, they were not afraid that we would wear them." Xiao Zhang and his lover can only walk to the gate of the park in a wedding dress and take a taxi back to the studio under the strange eyes of tourists.

　　"My wife had a quarrel with their manager, and only then did the location money drop from 150 yuan to 80 yuan in every place, which cost 480 yuan more. The next day, we took another day off to make up the location. " Xiao Zhang said that in the third week after getting the film, she wanted to go to the photo studio to make an invoice, but when she got there, she found that the photo studio had closed.

　　The organization ran away and delayed the wedding date.

　　Mr. Li, who ordered a 12,000 yuan package at the Beijing Wedding Expo in March this year, encountered something even more irritating. "I was married in June, and the wedding dress I ordered at the end of March was originally planned to be taken in April. Who knows, the owner of the photography shop has run away. " Mr. Li told reporters that the company that ran the road signed a lot of orders at the wedding blog, and the money cheated was far more than that. At least dozens of couples were cheated.

　　Mr. Li said that he saw the company’s booth at the wedding fair in mid-March. He chose a photography series with a total price of 12,000 yuan and paid a deposit of 3,000 yuan on the spot. "After the staff left my contact information, they said that they would call me after arranging the schedule and then make up the balance." A week later, the staff contacted Mr. Li and asked him to go to the store to agree on the time and make up the balance. "Because my wedding date is urgent, I hope to take wedding photos as soon as possible. At that time, they said that they would give me an appointment at the beginning of May, intensive training for a week after taking photos, and give me photos before May 17th. I think the time is ok, so I agreed and made up the balance on the spot. " What Mr. Li didn’t expect was that after paying the money, the company didn’t contact him. Until May 3, when Mr. Li called to urge the photo taking, he found that the phone was disconnected.

　　He felt that something was wrong, but when he arrived at the photography company, he found a big lock across the door handle on the glass door of the company. Looking through the gate, it is already a mess. In addition, the office area had already been emptied, and Mr. Li discovered that he had been cheated at this time. "It’s annoying to lose money, but the most important thing is to delay my wedding date." The reporter’s search found that Mr. Li was not the only newcomer who was cheated at the wedding fair. Some people even took the wedding photos, but they didn’t get the photos. The photography agency has closed. The couple not only lost money, but also delayed the wedding.

　　Lawyer reminds

　　The contract should be as detailed as possible to facilitate rights protection afterwards.

　　Wu Lihong, chief lawyer of Beijing CommScope Law Firm, said that the complaints of the wedding industry have gradually increased in recent years, which is mainly due to the infringement of consumers’ right to know by wedding photo studios. It is stipulated in the Consumer Law that consumers have the right to know the real situation of the goods they buy or use or the services they receive, that is, the "right to know". However, there are no specific penalties for infringing consumers’ "right to know" in our laws, and some details are not well defined in law, which leads to the hidden rules of this industry.

　　Lawyer Wu said that when signing a contract with a merchant, consumers should make the contract as detailed as possible in order to protect their legitimate rights and interests. "For example, write down what kind of products to use when making up, what kind of clothes are, and you can’t make a verbal commitment. You must write it on paper so that you can have a basis in the future. Once there is a problem, it is also convenient for consumers to defend their rights. "

　　Many newcomers go to take wedding photos, and when they finally get the photos, they are often told that the negatives of the unregistered photos will be charged extra if necessary. Lawyer Wu said that in fact, the behavior of the photo studio is illegal. Consumers enjoy the portrait right of their own photos, and the photo studio occupies their portraits without the consent of consumers, which constitutes infringement. According to the National Standard for Wedding Celebration Services, "the wedding industry should deliver the photos, videos and CDs produced to customers within the specified time, and hand over all the original materials in the recording process, including negatives, videos and digital materials." Beijing Morning Post reporter Zhang Jingya

After the Spring Festival in 2018, with the complete popularity of Tik Tok and the arrival of the short video era in China, people began to understand China more on these short video platforms. Online celebrity’s economy has always been accompanied by the growth of the Internet in China, and these short video platforms are no exception. In particular, the properties of short video platforms are more suitable for turning your products into online celebrity.

Taking Tik Tok as an example, we found many smart products from online celebrity on this platform alone. Relying on the platform of Tik Tok, these products have been sought after by many users. Below, let’s take stock of the "online celebrity" smart products on Tik Tok.

LED intelligent fill light mirror: fill light makeup anytime and anywhere.

As a short video platform with white-collar workers and women as the main body, smart cosmetic products are naturally essential in Tik Tok. When we opened Taobao to search for keywords such as "Tik Tok" and "online celebrity", the first thing that caught our eye was the LED smart fill lens.

The biggest feature of this LED smart fill lens is that it can be used in any environment, and the LED light source will automatically adjust according to the surrounding brightness, so that users can make up or take selfies better. At the same time, this smart fill lens also comes with a wireless charging stand, so users may also directly charge their smartphones.

However, from the sales point of view, the sales situation of this kind of LED smart fill lens that can be used anytime and anywhere is not ideal. Because of the higher price, it is far less than the cheaper desktop LED fill lens. In fact, the two products can replace each other, and the price ultimately determines the sales volume.

Paper Watch paper watch: creativity wins

Another high-tech product that we have seen in Tik Tok is the Paper Watch from Germany. In this era when smart bracelets are not fashionable, paper watches can stand out, naturally through viral marketing of short videos with vibrato.

On the Taobao page, we saw this kind of paper watch whose price does not exceed 100 yuan. According to the introduction, although Paper Watch is made of paper, it is neither torn nor soaked. At the same time, the battery of this paper watch can be used for about one year, and it can be replaced at half price after the battery is used up. In fact, Paper Watch relies on simple LED to display time, and its success depends on creativity and Tik Tok.

From the feedback of users, the appearance is still the most concerned place for users. Most people say that they all want it, so they place an order to buy it. Some users expressed their dissatisfaction because the color was different from their imagination, so the Paper Watch is still a relatively successful online celebrity product.

Intelligent thermos cup: a cup that can confess and warm the heart.

There is such a kind of cup in Tik Tok that caught our attention. It was packaged as a kind of "confession" cup. This kind of thermos cup can directly display the current water temperature in the cup, and it can be filled in 4 hours by magnetic charging and used for 10 days.

In terms of workmanship, this kind of water cup is also very particular. According to the introduction, the smart thermos cup adopts IPX7 waterproof function, 360-degree seal is watertight, the bottom of the cup is provided with non-slip silicone pad, and the inner wall of the thermos cup is 316 stainless steel.

Most users give this thermos cup as a gift to friends or relatives, and most of them receive positive feedback. Obviously, this is another embodiment of Tik Tok’s ability to carry goods.

Fingerprint savings piggy bank: a gift for children

Of course, the Tik Tok is not only the science and technology products that adults like, but also presents for children. One example is the imitation fingerprint children’s piggy bank.

This piggy bank can not only lock the password, check the money with purple light, but also have the function of simulating fingerprints, which can automatically open the door after sensing the skin. At the same time, this smart piggy bank also imitates all kinds of smart speakers, and a variety of audio books are built in, so that children are not bored while saving. Compared with the higher-priced smart speakers, I believe that such alternative products can attract the attention of some parents.

Smart mosquito killer: Guarantee a secure sleep.

In addition, we also saw many small videos about mosquito killer on Tik Tok. These mosquito killer are very similar to Dyson’s electric fan in shape. The principle is also very simple, using large airflow vortex to catch mosquitoes, and using pure physical large aperture to kill mosquitoes. At the same time, the quietness and silence of this intelligent mosquito killer can make users sleep soundly.

Compared with the above products, Smart mosquito killer is undoubtedly the most expensive one, but it also gets the most praise. For most users, it is worthwhile to exchange 3 or 400 yuan for a secure sleep.

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From the above five examples, it is not difficult to see that online celebrity’s scientific and technological products in Tik Tok have several characteristics. The first thing to do is to look beautiful, and the video can attract more people to buy. If you can’t be beautiful, then cheap and practical is another eye-catching magic weapon.

Tik Tok’s ability to carry goods has begun to be valued by more and more people, and so has the digital field. Have you all used these online celebrity products mentioned above? If you have used it, you can share your experience in the comments section, or you can talk about your experience in using other Tik Tok online celebrity products. I look forward to your sharing.