＂Running Man＂ is popular offline. Will your family tear the famous brand or the fingerboard this year？
Video: Yu Fan was fiercely eliminated by Mengmeng Baolan Baby was betrayed by fans and was torn apart
The indicator to measure the popularity of a show is not only the audience rating and hot discussion. For TV people, what makes them feel the most fulfilled should be that the elements and personality of the show are liked, absorbed, and integrated into their daily lives by the general public. From this point of view, Zhejiang Satellite TV’s "Run Brothers" has achieved the pinnacle of domestic variety shows.
Click to watch the latest issue of "Run, Brothers": Yu Fan Baibaihe and his wife "turn against each other" > >
In addition to the crazy selling stars of the same style, the show’s most representative acupressure board, tear brand name has also become a popular game among young people. At the annual meeting again, blind dates are out, swivel chairs are out, so this year’s annual meeting is to play tear brand name? Or play acupressure board?
Strong business opportunities "running group" leveraging a strong industrial chain
Zheng Kai created his own trendy brand and set off a fashion trend of PP pants. Angelababy’s same T-shirt was sold out of stock, and the unit price soared to 3,000 yuan
Unlike other reality TV shows, the biggest selling point of "Running Brothers" is that the stars are placed in a time and space where there are emergencies at any time. The psychological preparation of all the stars and the plot setting of the director are no better than the uncontrollable force after everyone has a chemical reaction together. This "real occurrence and natural outpouring" is in line with the viewing psychology of many young viewers born in the 1990s and 00s.
The charm of natural play lies in the unpredictable "laughing fruit", the biggest example is the fart that Zheng Kai put in the third issue. Some entertainment critics concluded: "Those who think Zheng Kai’s fart is vulgar and boring are all elderly." Indeed, this entertainment effect is really out of control. Zheng Kai’s Weibo has skyrocketed 1.50 million fans and won the invitation of many brand endorsements. The most noteworthy thing is that he created his own independent trendy brand and quickly became popular. The main style is affectionately called "PP pants". After being worn by trendy male netizens Zheng Kai and stylish man Li Chen, the only decoration on the pants, "cute white PP", has become the most fashionable element this year. First, it became popular within the running group, and soon there was a wave of PP pants hipsters. No wonder some people lamented that riding the east wind of running, PP pants would not be popular. And the "PP Dance Competition" initiated by Zheng Kai’s official fan group also attracted the participation of over 10,000 running fans, becoming the hottest "Young People’s Square Dance" of the year.
And many Taobao’s same style is also sold to the explosion. The search results for "Run, brother, the same style" exceed 100 pages, and the number of babies is as high as an astonishing 17,600 pieces. In the show, the baseball caps, cartoon T-shirts, sports sweaters, sunshade glasses, etc. of the star running group are all popular. The Superman and cartoon-image trendy T-shirts worn by the star group in the "Han Juan" special are the most sought after. Angelababy relies on its natural model "hanger" advantage, which makes the same T-shirt very popular on the Internet. Many sellers are out of stock and even hyped to the sky-high price of 3,000 yuan for a single T-shirt.
You wouldn’t have thought that Angelababy, Wang Baoqiang, and Lin Gengxin combined to apply a black mask to the "Dark Trio". After Muse used up the mask to moisturize the skin, many mask sellers immediately smelled that a business opportunity was born. The same "Dark Trio Mask" was soon out of stock.
Never before has a show been able to drive such a huge industry chain as "Running Brothers", and the program team has also begun to make moves in the spin-off industry. Yu Hangying, chief producer, said: "Regarding spin-off products, our partners are also developing hats and bracelets, which are already on the market. And the show also contains huge untapped business opportunities. Some variety shows have had this effect before, but I believe that" Running Brothers "has pushed this effect to a new height." There is no doubt that the second season of "Running Brothers" will further expand the development of spin-off products.
Entertainment elements enter the homes of ordinary people
The name brand is too popular, the "National Husband" birthday party is all playing, and the director broke the news that friends have come to borrow shiatsu
The most classic games in "Running Man", the acupressure board and the ripping brand name, were successfully transplanted into "Running Brothers". The principles of the two games are the same: one is simple, everyone can participate in ripping the brand name; the other is effective, the acupressure board is too sour to see the star’s expression, and the game result of ripping the brand name is also ever-changing.
The interesting phenomenon was that in recent years, the game ideas for the company’s annual meeting at the end of the year usually came from the most popular TV variety shows of the year. It seemed that the matchmaking that had been very popular in the past few years would be replaced by fingerboards and ripped name brands this year.
Similarly, "Tear Famous Brands" has nearly 2,000 store search results on Taobao, and many merchants have sold more than two or three thousand. Moreover, the reporter found that many stationery stores and commissaries sell the most popular "famous brands", with considerable sales near the end of the year. The matching stickers and bells are also selling well.
And the actual battle of "tearing famous brands" in various places is also quietly carried out, "10 primary school students in xx primary school organize a tearing famous brand war" "The most popular game tearing famous brands parent-child version is launched"… Even a recent news "Wang Sicong’s birthday party plays tearing famous brands" is enough to confirm the popularity of this game. For a time, tearing famous brands is in the limelight.
The reporter interviewed the director Lu Hao, who was in charge of the on-site execution of the program team. He also excitedly said that the popularity of the program elements far exceeded his expectations: "At first, we felt that this program was suitable for young people, thinking that people from their teens to their thirties would like it. Now it seems to be expanding more and more. Primary schools are also playing ripping famous brands. My mother is also watching the program. She is almost 70 years old. From these points of view, the coverage of the age group is expanding. I was a little worried before, is it just young people who will watch it? Now it is more and more widely available, and everyone will learn the classic games in it. I saw everyone playing games such as ripping famous brands and taking photos with their eyes closed. These entertainment elements have been integrated into life. The TV link has entered the entertainment of life, which is very fulfilling." Director Lu also specially shared a private but happy worry, "At the annual meeting at the end of the year, many companies are also playing to tear up famous brands. Many friends and classmates around us are also rushing to borrow the fingerboards in our show."
Will your hometown be on the "run" list?
The choice of venues in China is mostly an innate advantage, and "running invitations" are sent from many places.
Previously, it was reported that a scenic spot bid 15 million "running relationship", hoping that "Run Brothers" would "settle down" to shoot an episode, but was rejected by the program team. Chief producer Yu Hangying said that the program team did not want to commercialize the location selection like other shows in the beginning: "The reason is very simple, the filming location of the program is still selected according to the theme." She revealed that after the show became popular, there are indeed many places waiting in line for the show to go.
The reason why the venue adopts such a cautious and careful attitude is because, unlike other shows, "Running Brothers" has very high requirements for the venue. The steps of the work are to first have a full grasp of the site conditions and background information by the survey team, and then provide it to the editing team to set the theme of this issue and challenge games on the site conditions. Chief director Lu Hao revealed: "When choosing a location, I will first check the information on the Internet to find representative buildings, see which place is suitable for tearing up famous brands, what are the characteristics of the local city, and what can be combined." In a sense, the suitability of the venue directly limits and determines the presentation effect of the program.
"Running Man" has a huge advantage over the original show in terms of "geographical location". The Korean team is very optimistic about the filming location in China, so much so that it is somewhat envious. China’s extensive landforms have natural geographical advantages, and the multi-modal environment will better increase the viewability of the show. Compared with South Korea’s "Running Man", it is greatly limited by the relatively simple geographical environment. The location selection is not as large as the Chinese version, and the viewing point of the venue is far more exciting than without "Running Man". It is understood that the first season of "Running Brothers" has selected 45 shooting locations as candidates, including plain highlands, downtown ancient towns, and desert glaciers. Finally, the actual shooting locations such as the scenic West Lake, Wuzhen Water Village, Dunhuang Desert, Xiushan Island, etc., have given the Chinese version of the program a good sense of space.
Director Lu Hao also introduced: "During the filming of the first season of the show, many places sent invitations, including Chengdu, Taihu Lake, Ningbo, Qiandao Lake, etc. Chengdu, the land of abundance, is a good choice, but there are other reasons for not going, and I believe I will go in the second season." Of course, the biggest advantage of finding a place to cooperate is that it has a high degree of cooperation and can often achieve good results. "
Countless netizens have also recommended their hometown online, hoping that the second season of "Run Brothers" can be filmed. In any case, one thing is certain, in 2015, more places in China will see the figure of the star group running.