According to the news, the daily average search volume of Xiaohongshu 2024Q4 is about 600 million times, approaching half of Baidu.

IT House news on December 13, according to Sunday Finance, sources revealed that in the fourth quarter of 2024,The daily average search volume of Xiaohongshu came to around 600 million times.In the middle of 2023, the average daily search volume of Xiaohongshu was 300 million times.

It is reported that the average daily search volume is the most important indicator in the search industry, just as GMV (Total Commodity Transaction) is to the e-commerce industry.

According to the report, industry insiders estimate that Baidu’s daily average search volume is currently slightly higher than 1 billion.The volume of small red book search is close to half of Baidu.. Sources also revealed that the market share of other search platforms other than Xiaohongshu in terms of daily average search volume is mostly declining.

According to the previous statistics of Xiaohongshu, 70% monthly active users of the platform have search behavior;One-third of users open the little red book, and the first thing they do is search.90% of users said that their consumption decisions would be influenced by the search results in Little Red Book.

According to a report by Bloomberg yesterday,Xiaohongshu is expected to double its profits in 2024., reaching more than $1 billion (Note from IT House: currently about 7.273 billion RMB), and then an IPO may be conducted.