On April 15th, Youku’s 2021 annual conference was held in Shanghai. More than 100 new projects were released, including many variety shows and dramas that had received much attention before. The stars who participated in them also came to the scene to introduce their respective projects. Although many projects were not finalized, all the dramas that you might see in Youku in the next year were among them. The audience can look forward to what they are interested in.

Gong Jun and Zhang Huiwen partnered to stage the love of 119 and 120.

Wen Kexing, who starred in "Mountains and Rivers Order" some time ago, brought many fans to the actor Gong Jun, and his attention jumped linearly. On that day, his appearance naturally became the focus of attention. From appearance to walking out of the interview room, the shutter sound and flash never stopped. He had already made another film, Hello, Flame Blue, with actress Zhang Huiwen, long before "Mountain River Order" became a hit. This is a fire-fighting drama, in which Simon plays a fireman, and his image is quite tough.

Gong Jun (Simon)

From the gentle and gentle guest to the tough firefighter, Simon said that in fact, both plays are very hard. Mountain River Order was filmed in summer, and several layers of clothes and hoods were worn at high temperature. "The lights are very hot, and sometimes the hoods are allergic." And "Hello, Flame Blue" is not easy at all. After all, it is a firefighter theme. Many scenes use real fire, and there are some rescue and disaster relief scenes. In addition to physical hardship, he has to learn professional skills and always pay attention to whether he is professional or not.

Simon also revealed that before filming, he lived with real firefighters for more than a week, and he only learned the fur. "At that time, I could feel in the station that firefighters were really not easy." He shared what impressed him when he lived in the fireman’s dormitory. "During the training, the firemen turned off the lights at 10 o’clock, and everyone went to sleep. At 12 o’clock, the alarm went off, and I got up immediately. I was very excited. It was the first time I saw a policeman in the middle of the night. Some shoes and clothes were not properly put on, so everyone got on the bus and went to the police in less than one minute. At two o’clock, we also sent a WeChat to ask our monitor that it was still dangerous. The cable caught fire, and I came back to sleep at two o’clock

Asked if he had practiced abdominal muscles for this role, Gong Jun wanted to remain mysterious and didn’t answer directly. He said that there was no scene of deliberately exposing abdominal muscles in the play, but, "Firefighters are more dangerous, and there is an injured scene. The woman mainly rescues me. I don’t know if I have photographed abdominal muscles."

"Hello, Flame Blue" is not only a tough guy’s theme, but Simon introduced Huo Yan and the heroine’s "Love of 119 and 120", which is not a simple sweet pet, but also an intimate feeling generated by you helping me in the rescue.

From the introduction, the love between firemen and doctors in Hello, Flame Blue is somewhat similar to that of Xing Kelei and Mi Mi cp. For the general audience, the love between these two professions is rare and attractive. We can expect whether Gong Jun and Zhang Huiwen can recreate a classic cp under the aura of Wenkexing.

In addition to the new drama, many people are naturally very concerned about the concert "Mountains and Rivers Order" which was invoiced today. Simon’s spoiler will sing "Tian Wen". "Tian Wen" is too difficult for me! Teacher Liu Yuning sang too high, but the film gave me an order. I dare not stop singing. I have been practicing every day, but there is no improvement. I can only say that I will do my best and I will not know if I drop a few keys. "

Qin Haolian said three lines, worried that Zhao Wei could not recite three lines.

Education has always been a hot topic, including Xiao Shede, which is being broadcasted, and School District Room, which is directed by Zhao Wei and Qin Hao. The title of "School District Room" has already revealed a deep sense of anxiety.

Zhao Wei had previously acted in the educational drama "Tiger Mom and Cat Dad", but she admitted that although she looked very suitable to play a strong mother, she didn’t. She played a simple and clean role and let Qin Hao’s father go "crazy". Before Zhao Wei exposed himself, he spent 18 yuan to catch up with Qin Hao’s play.

Vicki Zhao; zhao Wei

When it comes to shooting funny things, Zhao Wei revealed that the biggest embarrassment is that he has not played TV series for six years, so it is difficult to remember his lines. Because the script of the drama series was changed while filming, she found that her lines became less in the later period, while Qin Hao had been so many that she could even say three pages of lines, which she admired.

She also said that there are many impromptu shots in this drama. For example, the first shot of drunkenness was praised by the director as very realistic. As a result, it was found that there were several more drinking scenes in the later script. Zhao Wei joked: "I just took these two brushes, and I will play them out when the time comes." Even at the end of the scene, a line was added, "She will get drunk when she drinks."

"School District Room" has been finished at present. It is not difficult to see from Zhao Wei’s disclosure that the shooting scene is random and the screenwriter is adjusted at any time according to the actor’s state. Director Wang Jun directed the first two small series "Little Joy" and "Little Separation" and won numerous awards. He also won the Magnolia Award for Best Director last year. With the acting skills of Zhao Wei and Qin Hao, School District Room is worth looking forward to.

"Street Dance 4" focuses on the All-Star Game and invites YiBo and LAY.

In terms of variety, director Simon Lu first appeared in the interview room to introduce the hit variety "This! In the fourth season of "Street Dance", he did not announce the new captain lineup, saying that he was still under discussion and had invited YiBo, LAY and many international masters. He revealed that if the epidemic permits, it is not excluded that overseas star captains will join some stages.

Regarding the whole competition system, Simon Lu said that it is different from the previous three seasons, and this season will be an "elite challenge". "All the China dancers here have already entered the team and taken towels, and they at least have the strength to enter the semi-finals. Dancers from overseas, at least those who have entered the finals in their respective national competitions, are almost a dozen or twenty top dancers in the world. The first stage of the competition system depends on the confrontation of China dancers and the integration of foreign dancers. This is the goal to be achieved in the first stage. "

By the second stage, there will be about 50 foreign dancers, and there will be players from various countries at each stage, who will receive thematic tasks, such as integrating Chinese style. Finally, it forms a fusion with the first stage.

Simon Lu’s simple analogy, his idea is that this season will be similar to the NBA concept, and the final will be the NBA All-Star Game, "which will eventually produce an all-star international company".

Another program "Asian Superstar Group" that has rushed to the international Simon Lu has also officially started online recruitment. The famous Japanese director Shunji Iwai said in the VCR that he will join the "Asian Superstar Group" as a judge to participate in building a high-quality idol group in Asia. However, in the live interview, he said it was not convenient to disclose other information about the program.

Important theaters such as Sweet Pet Suspense released films, and multi-file comprehensive N generations continued to go online.

In addition to the above key projects, Youku also released other more important dramas and variety shows.

For example, in the Sweet Pet Theater, Kenny Lin and Seven will co-star in the workplace drama "Please Call me Director", and Seven will play a professional investor. Kenny Lin said in an interview that he played a boss with a grumpy personality, which is not quite the same as himself. "When I was asked to play, I said that I was not so grumpy, which is different from fans." He also revealed that there will be a love scene of "workplace blood abuse" this time.

Seven

Kenny Lin

The focus of the suspense theater is The Gate of Rebirth, starring Zhang Yi and Karry, which is the first suspense drama involving theft in China, and the cooperation between "criminal investigation captain" and "talented college students". Previously, Zhang Yi starred in the criminal investigation drama Rebirth, which was also broadcast on Youku. I wonder if the Gate of Rebirth has anything to do with the previous work.

As for the legend of ancient costume, Youku mainly introduced The Story of Controlling the Shark, starring Dilraba and Allen, and told the story that Ji Yunhe and Jiao Ren, the spiritual masters in Wanhua Valley, broke through the shackles and worked hand in hand to protect the whole life through thousands of difficulties. Their original book The Story of Controlling the Shark was the top ten fantasy IP in 2019.

Dilraba, Allen.

In terms of variety, "Catch the Light Brother 2" has been started, and Wu Zhenyu became the first officially announced brother in the second season. Youku will also have the "Mars Intelligence Agency 6" launched for many years, "This! He Chaolian, who is the trend, also came to the scene to recommend a good match between spring and summer. "Tights with loose jeans and small white shoes are very comfortable and versatile."

In addition, this year, Zhang Weili, the world champion, joined the sports variety show, helping out "Go All Out" and witnessed the birth of the champion in the entertainment circle with Zhang Shaogang, the chief refueling officer.

Laurinda

It is also worth mentioning that Youku announced that it has exclusively imported the copyright of the Korean phenomenal variety "Sing Again" in mainland China, and will create a China version of "Sing Again" "Give me a Wheat". This program will gather top musicians, top musicians and discover surprise singers, and they will use music as their name.

On March 27th, with the trial operation of the Blue Bottle Coffee Shangsheng Xinsuo Store, the project enclosure was removed for the first time in the second phase of Shangsheng Xinsuo, which has received much attention recently, and will be opened to the public in the second quarter of this year.

The reporter saw at the site of the second phase project of Shangsheng Xinsuo that five multi-storey buildings that have been opened and are under construction have been unveiled in unison, and the newly built public spaces such as streets, inner courtyards and squares in the project have also welcomed the first batch of citizens. In the future, it will introduce complex formats such as fashion and creative office, commerce, education, sports and culture, continue the attributes of Shanghai Literature and Art New Standard of Shanghai Shangsheng New Institute, and continue to deepen the new formats, new scenes and new modes of urban lifestyle consumption.

Shangsheng Xinsuo Phase II renderings ?

"Rubik’s cube" corridor "overlapping" error space

The second phase of Shangsheng Xinsuo has a total construction area of about 24,000 square meters, including five new buildings. Inspired by the "Settlement Rubik’s Cube", each building is shaped like a Rubik’s Cube, which is connected with each other through high-rise corridors on the second and third floors to form a three-dimensional walking system in the park.

Judging from the on-site construction, the scattered architectural forms have further guaranteed the vision, lighting and ventilation functions of the high-rise buildings. Shanghai Vanke, the operator of the project, introduced that the second phase of Shangsheng Xinsuo includes space forms such as single-family, overlapping courtyards and foreign buildings, which can meet the various personalized needs of enterprises for space, and can set up popular office spaces such as terraces, internal courtyards, empty steps, enterprise front halls and creative workshops, so that enterprises of different sizes can find suitable development carriers.

Shangsheng Xinsuo Phase II Shu Shu photo

Shu Shu photo of the second phase corridor system of Shangsheng Xinsuo

The reporter learned that the five new buildings in the second phase of Shangsheng Xinsuo continued the Bauhaus style of the industrial buildings in the first phase of the project, with simple and tough lines. The historical elements of the industrial buildings in the first phase were also integrated into the architectural design of the second phase, continuing the urban memory. It is worth noting that the height of the buildings in the second phase of the project is lower than that in the first phase of the project. Built in the 1950s and 1960s, the building is eight stories high and was once the tallest building in Changning District. The reporter learned from the project side that considering the requirements of historical features protection and the overall coordination of the project skyline, the height of the second phase of the building was limited.

Shangsheng Xinsuo Phase II skyline Shu Shu photo

The second phase of Shangsheng Xinsuo also pays more attention to the creation of public social space and atmosphere. With the concept of "street alley" and "main square+inner garden", it has created a multi-dimensional public space with an area of about 7,300 square meters, an increase of nearly 2,000 square meters compared with the first phase, and introduced more natural elements such as gardens and greening, providing a richer carrier for holding creative activities such as market flash, exhibitions and fashion shows.

Shangsheng Xinsuo Phase II Shu Shu photo

The second phase of Shangsheng New Institute has newly set up large steps and characteristic stairs.

The reporter noticed that the second phase of the project also flexibly set up ornamental punching points such as large steps and characteristic stairs, further enriching the leisure function and social attributes of the park. There is also a sports platform and a roof garden on the top floor of the second phase of the project. In the future, the small square connected with the first phase will be added with external placement and green plants, which will present a rich picture of "urban carpet" with the landscape and lighting design.

With the opening of the second phase of the project, Shangsheng New Institute will also add 300 underground parking spaces, so that Anxi Road, Yan ‘an West Road, Niuqiaobang Road and Panyu Road will have entrances and exits, which will be more open to the public.

Shangsheng Xinsuo Phase II renderings ?

Shangsheng Xinsuo Phase II renderings ?

Unique format enhances "accessibility"

In 2023, the first completed building of the second phase of Shangsheng Xinsuo has been officially opened together with the outdoor camphor square, and brands and enterprises such as Banana, Osoka and Reebok have settled in. From April this year, the other four projects under construction will be opened one after another, showing the park form of "business on the first and second floors+high-floor office", and the office is expected to account for about 70%. At present, 7-8 merchants along the street on the lower floors are under intensive renovation.

The reporter learned that the second phase of Shangsheng Xinsuo continued the brand attracting strategy of the first phase and continued to gather the first stores of many brands. On March 30th, the boutique coffee brand Blue Bottle Coffee will be the first to open in the second phase. In addition, the family lifestyle space store including the light outdoor retail platform "Go Wild", the parent-child sports lifestyle brand "JUMP+JOY", the British trend electric scooter brand "Pure Electric", the children’s wear brand "Youlan" and the "Farm to cup" concept store of Yunnan rural food brand "Yexuan" will also be stationed. The above-mentioned brand stores are the first in China, Shanghai or Changning District.

Shangsheng Xinsuo Shu Shu photo

Shu Shu photo of the connecting area between the first and second phases of Shangsheng New Institute

According to Shanghai Vanke, the first phase of Shangsheng New Institute has been in business for nearly 6 years, and a set of operating concepts that adapt to the park style has been gradually explored in terms of format and atmosphere creation, that is, outdoor sports, natural environmental protection, brands with quality and emotional value are continuously introduced, and urban lifestyle sets are created to cope with changes in consumer demand.

Therefore, in the brand selection of the second phase of the project, Shangsheng Xinsuo continued and expanded the concept of "front store, rear enterprise (factory)+multi-show" in the first phase, empowering the brand with the site characteristics of ancient and modern integration, and enhancing the "visitability" of the park.

In the second phase, SIGMA, the manufacturer of optical products, and JUST.FOTO, the brand of big-head stickers, all settled in the form of "front shop and back enterprise", so the brands can interact with consumers more directly. Hanbo International will be stationed in the form of "office+exhibition hall" to carry out project incubation in the field of fashion technology. Hanbo Designer Salon will also cooperate with world-renowned designers to display international cutting-edge fashion brands in the park.

Shangsheng Xinsuo Phase II renderings ?

Wild selection & renderings of Youlanmen Store

The new play of meta-universe stimulates the vitality of the park.

Shangsheng Xinsuo is located between Xinhua Road, Yuyuan Road and hengshan road-Fuxing Road, which is a representative landmark of Shanghai’s urban renewal in recent years. Its history can be traced back to the 1920s and 1930s. There are three historical buildings in the park, including Sunke Villa, Columbia Country Club, Navy Club and affiliated swimming pool. The industrial buildings scattered in the park were designed and built by the Shanghai Institute of Biological Products, which has been working and producing here since the 1950s, and the plot has also become an efficient and orderly closed scientific research site.

Shang sheng Xin suo

Shangsheng New Naval Club and Swimming Pool

In 2016, Shanghai Vanke started the transformation and operation of the Shangshengsuo plot. The first phase of Shangsheng Xinsuo, which was officially unveiled in May 2018, is a 7×24-hour immersive cultural block. Its unique historical and cultural atmosphere and architectural space form make it a settlement of fashion and creative industries. At present, the first phase of the project has settled in IDEO, a world-class creative agency, Digital Kingdom, a well-known special effects company, AAI, advertising door and other enterprises.

The reporter recently learned that the streaming media platform iQiyi will soon settle in the first phase of Shangsheng New Institute, and it is expected that the office space will be renovated and opened in the middle of this year. On the first floor of the iQiyi office building, two trendy experience stores will also be stationed simultaneously, namely "Wonderland Crossing X-META" with elements such as full-sense VR (Virtual Reality), Meta-Universe and Fantasy Paradise, and "Wonder Universe" with high-end scripts. In the future, the public can experience the iQiyi explosion video IP through VR and other forms, and Shangsheng Xinsuo and the brand will also jointly explore new ways to operate the content of urban renewal projects.

Iqiyi will soon settle in Shangsheng Xinsuo. ?

Rendering of "Wonder Universe" Store

Since its opening, Shangsheng New Institute has attracted the general public and tourists from all over the world with exhibitions, plays, concerts, lectures, comedies and other rich and diverse cultural activities. This year will usher in the 4th Shangsheng Xinsuo Cultural IP "Coffee Drama Festival", which will last from the May Day holiday to the Dragon Boat Festival, and four classic coffee dramas will be staged in the Navy Club, Sunke Villa and the park stores in turn. During the "May Day" period, the public square of the park will also hold a coffee market simultaneously, so that the audience can fully experience the charm of immersive drama.