After Lost in Russia, there are free movies to watch. Who will be the "big winner"? The industry said.

On the evening of March 19th, due to Miao’s direction, the movie "The Big Winner" starring Dapeng and Ada suddenly announced that it would be broadcast on Watermelon Video, Tik Tok, Today’s Headline App and Smart TV at 8 pm the next day for free.

The Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok. The other party said that the free online movie "The Big Winner" was a special measure during the epidemic, hoping to provide more high-quality content for everyone during the epidemic prevention at home and help them spend this special period safely and fully. However, some box office analysts believe that "The Big Winner" is actually more suitable to go online at this time, and the content card itself is relatively heavy and suitable for playing on the Internet. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. "

 

In fact, "The Big Winner" is not the first movie to be broadcast on the online platform. On January 24th this year, Watermelon Video, Tik Tok and Today’s Headline reached a cooperation with Joy Media, announcing the free premiere of the Spring Festival movie Lost in Russia on New Year’s Day. On January 31st, the film "Flying Dragon Crossing the River", which was originally scheduled to be released nationwide on February 14th, was also announced to be broadcast on iQiyi and Tencent video online on February 1st. For the bold attempt of "over and over again" that cinema films have recently started to play online, can the broadcasting platform and films win the audience? The Beijing News reporter interviewed watermelon video, cinema managers, film market experts and other industry insiders to answer questions for the audience.

 

[Platform thinking]

Please the audience, harvest the flow and break the pattern.

 

In 2020, as the Spring Festival approaches, affected by the epidemic, all seven films in the Spring Festival archives were withdrawn, while Lost in Russia, directed by Xú Zhēng, found another way. On the first day of New Year’s Day, the headlines were broadcast on four platforms (Tik Tok, Today Headline, Watermelon Video and Tik Tok Volcano Edition) for free. This move attracted a lot of applause from the audience, which, to some extent, filled the embarrassment that the audience had no new films to watch during the Spring Festival. Lost in Russia’s data on the four platforms of the headline system and the fresh time of smart TV are gratifying, with a total broadcast volume of over 600 million in three days. > > > The total broadcast volume in Lost in Russia in three days exceeded 600 million, with 180 million viewers.

It can be said that through this platform broadcast, Lost in Russia’s film producers not only got 630 million yuan of online broadcast rights purchase fee, but also pleased a large number of viewers through the form of free play online. Through this cooperation, the headline broadcast platform directly made the downloads of its Tik Tok, watermelon video and other apps soar. Both sides are happy.

 

In the view of Mr. Zhang, a senior marketing expert in the industry, the selection of Lost in Russia for the headline broadcasting platform was a brilliant decision made after careful reference to the user’s portrait. "As a Spring Festival file, Lost in Russia is an excellent choice for the main crowd of all platforms under the headline system, and the huge installed registration volume brought by this film for all platforms under the department may take a long time to complete. It can also be said that the headlines are that these platforms have successfully broken the circle with free movies. They have done things that Youaiteng has not been able to do, and have narrowed the distance with Youaiteng in the competition of long video content. "

 

Subsequently, "Flying Dragon Crossing the River" was put on file until February 1st, and it was watched on two video platforms, Iqiyi and Tencent Video. Both sides used the form of "guaranteed bottom+split account". The charging standard of the two platforms is that non-members need to spend 12 yuan to watch, while VIP members need 6 yuan. Only at 12 o’clock on February 3, Tencent video showed that the film had been played 61.046 million times.

 

Now, The Big Winner, which was originally scheduled to be shown in the cinema, abandoned the traditional cinema, and also chose the headline broadcasting platform to play it for free, becoming the third film to be played online during the epidemic. Although the platform is temporarily unable to provide data such as broadcast volume, Mr. Zhang said, "The head video website has recently laid out high-profile movies on demand, and it has also made the film side see the possibility of realizing cash outside the cinema."

 

However, the Beijing News reporter contacted the person in charge of Watermelon Video and related platforms in Tik Tok, and the other person’s answer was quite "public relations", saying that the free online movie "The Big Winner" was only a special measure during the epidemic. "I hope to provide you with more high-quality content during the epidemic prevention at home and help you spend this special period safely and fully."

[Piece abacus]
In an extraordinary period, survival is the first, and it is safe to fall into the bag.

 

The movies played by the two cinemas on the online platform are not satisfactory in word of mouth. Is it true that, as some netizens and viewers have said, the filmmakers are eager to play online and have no confidence in the quality of the movies? Then, is it because of this reason that the third film "The Big Winner" was selected for online broadcast? The Beijing News reporter contacted the producer of the film, Magic Iron Entertainment, and the other party did not reply for the time being before the deadline.

 

大鹏在3月19日发的微博。

而《大赢家》的主演大鹏表示自己甚至都不知道影片要上线,还是通过朋友才得知此事,同时他也表示,这次他只是主演,上线是其他方面决定的,这个过程他没参与,所以不太想发表观点。

 

保利影城天安门店的影院经理李旭认为,院线电影线上播放有开始就会有人效仿,“不过如果质量好,且有信心的作品,目前还不会放到线上平台。”电影市场专家蒋勇也认同这种观点,“担心影院竞争激烈的估计宁可选择线上发布”。

 

营销专家张先生表示,《囧妈》和《肥龙过江》以及《大赢家》的这波操作,对影片片方来说,无疑也是给原本的院线电影开辟了一条保本的逃生通道。“疫情期间,电影院关闭、新片无法上映,而片方又急于拿钱回款去经营去开发新项目,那还不如向第一个吃螃蟹的《囧妈》学习,将影片直接卖给视频播放平台,起码可以稳稳拿到收益,毕竟落袋为安。当然,这样做也难免会给一些质量低下的烂片提供可乘之机。”

 

[Audience Angle]

A good thing, just watch movies, not word of mouth.

 

After Lost in Russia, the first person to eat crabs, went online for free, the score of Douban is only 6.0, which just passed. The high score at the beginning of the broadcast also shows that many viewers still gave a "good impression" score. However, the movie "Flying Dragon Crossing the River", which followed in Lost in Russia’s footsteps, received a score of only 4.7 at present, which also shows the audience’s disappointment with this old-fashioned "third-rate Hong Kong film". After the "Big Winner" was launched at 8 pm on March 20, as of March 21, the Douban score was temporarily 6.8 points.

"The Big Winner is actually more suitable to go online at this time. The content card itself is relatively heavy and suitable for playing on the Internet. After the epidemic, it is difficult to highlight the tight encirclement of heavy film backlog, and it is a better opportunity to release it now. At present, it is still a welfare for the audience to go online for free, and it will definitely receive a bonus for some time. " Xu, a box office analyst, believes that the upcoming opening of the cinema is estimated to be at the end of April and early May, and it is mainly based on classic excellent domestic films and foreign films that have been released, mainly to test the water, stimulate the box office and help the cinema start the transition. I haven’t heard the voice of the new film yet, but I believe there will be a new film attempt in early May. >>>Harry Potter and the Sorcerer’s Stone’s 4K restored 3D version will be replayed in the Mainland.

 

In Mr. Zhang’s view, it is indeed a good thing for the audience to watch movies at home for free or at a price far lower than the movie ticket without buying movie tickets. "So whether the film critics have different opinions on the quality of the film, or whether the broadcasters and filmmakers in the industry have mutual gains and losses in this operation, we have to say that the beneficiaries this time are our audience. After all, the audience has another new way to watch the new film."

 

[cinema view]

After the epidemic, the audience returned.

 

The Beijing News reporter contacted the person in charge of a cinema line about "The Big Winner" abandoning the traditional cinema line and switching to the online broadcasting platform. The other party said that because of the epidemic, the online platform is the main consumption position of the audience, and the cinema line does not have much right to speak, but after the epidemic, I believe the audience will still return to the cinema.

 

"I have always been optimistic about this new mode of watching movies (online broadcast). After all, it is a special practice under special circumstances. It is difficult to become the norm in the future, and the cinema still has a fixed advantage." Tang Le, director of film arrangement at the headquarters of Huayi Brothers Cinema Management Company, mentioned that the war between cinemas and networks in Hollywood has a long history. According to the traditional Hollywood movie distribution rules, a movie is first shown in the cinema for a period, and then the related DVDs will be put on the market for sale to earn the second round of income. Finally, it will be gradually broadcast on the Internet. From the cinema to the online, this window period is generally 90 days. That is to say, it takes 90 days for the audience to pay for or watch movies shown in the cinema online for free. Sony Corporation of Hollywood shortened the window period of movies like Bloodshot released on March 13th to 11 days, and The Big Winner and The Flying Dragon Crossing the River even skipped the cinema to order directly. Such a short window period, Tang Le said, is hardly normal: "First of all, the situation is special during the epidemic, after all, new movies still want to be shown on the big screen. For example, commercial blockbusters like The Wandering Earth, after all, it is difficult for the video broadcast platform to meet the visual effects, and it is difficult to have a clear definition in addition to the accounting and revenue performance mode of network broadcast. It can be seen that at present, it is small pieces rather than the mainstream that choose such online on-demand methods, so it is unrealistic to conduct online on-demand on a large scale. After all, cinema revenue is the big head. "

Industry outlook

The reopening of the cinema is just around the corner, and all parties are eager to try

Most people in the industry hold a negative attitude towards whether the cinema movie will become a normal state in the future. Jiang Yong said that it shouldn’t be too long before the opening of the cinema. The "Big Winner" may be in order to catch a late trip, and then there should be less cinema films to choose to play online. "Because with the end of the epidemic, the cinema will resume opening soon. The re-released movies are all eager to try, and the new film is definitely more riveting. "

 

Stills of the film "The Big Winner".

However, for most domestic audiences, a stable cinema viewing habit has been formed, which may be stopped due to the epidemic, but it will not change in the short term. It is more the choice of directors and filmmakers to play online movies for free. And after the "curious early adopter period" of online broadcasting, the advantages and attention will be less and less.

With the opening of cinemas and the return of a number of competitive classic old films and new films, the attraction of online broadcasting will become less and less. In addition to these small pieces of water testing, we have not yet seen a complete and batch cooperation model. In the view of Xu, a box office analyst, "I think the window period is still a convention in the industry, so it is unlikely that the new film will be played online in the short term. But free online is a welfare for the audience. "

 

In the view of box office analyst Luo Tianwen, many films rarely break the cinema window at this special time node, which is more like a temporary stop-loss behavior. Of course, the background of this decision is the global COVID-19 epidemic, and many cinemas have been forced to close down. Although (online video on demand) can make some profits in advance, the cinema share is still an important source of income. In addition, the audience may take an early adopter or pastime attitude towards VOD, but at present, going to the cinema to watch movies has become the normal state of people’s life. "Going to the cinema to watch movies has become a living habit. The long-term impact of the epidemic may change people’s lifestyle. They are not just attracted by a certain film and occasionally come to the cinema, but want to feel the charm of the movie in front of the big screen. The audience will not lose their feelings for the cinema because of the special period. However, compared with the’ just-needed’ consumption such as eating, going to the cinema to watch movies is also more dispensable. How to continue the passion for watching movies in the cinema that has been cultivated for many years is indeed a very worthwhile thing to think about. "

Beijing News reporter Teng Chao Zhou Huixiao Li Yan

Editor Huang Jialing proofreads Sissi.

1.2 billion cups a year! Zhejiang-made milk tea Gu Ming sprints to Hong Kong stocks. Why does small milk tea drink a big industry?

  More than ten years ago, in Daxi Town, Wenling, Taizhou, a small town in Zhejiang, Wang Yunan, a science and engineering man who graduated from university, opened a tea shop called Guming, which was rarely visited when it first opened. No one would have thought that Gu Ming would become the "Bai Yueguang" of Zhejiang young people in the future, and become a giant of domestic tea making.

  At the beginning of 2024, Gu Ming and Mi Xue Ice City submitted a prospectus to the Hong Kong Stock Exchange on the same day. According to the prospectus, in 2023, Guming sold 1.2 billion cups of drinks, the merchandise sales exceeded 19.2 billion yuan, and the number of stores reached 9,001. It is the largest brand of ready-made tea shops of Volkswagen (10-20 yuan price band) in China, and the second largest brand of ready-made tea shops at full price.

According to the prospectus of Guming Tea, it has become the second largest brand of ready-made tea shop at full price.

  Zhejiang, with its mountains and waters, has never lacked enterprises that create myths in the "drinking" industry. Wahaha and Nongfu Spring have long been household names. In recent years, various brands of online celebrity milk tea have appeared in the hot tea-making industry, and stores can be seen everywhere, which is quite favored by the capital market. To paraphrase a network, milk tea is not big, and it creates a myth. Zhejiang-made milk tea has occupied an important seat.

  In a cup of sweet milk tea, Zhejiang enterprises have almost witnessed the iterative changes of the industry. How far has Zhejiang’s milk tea gone? How can a small cup of milk tea "drink" a big industry? Facing the new consumption environment, how will it continue to be a good thing for young people?

  Zhejiang Jianghu with milk tea

Photo by Yang Yifan, a reporter from an ancient store on Jianguo North Road in Hangzhou.

  On the west side of Jianguo North Road in Hangzhou, several tea shops are open next to each other. Young people at the door of the store scanned the code to place an order, and the takeaway brother who came to pick up the meal rushed to urge the clerk to pack quickly. Such a scene can be seen in many cities across the country.

  When Wang Yunan opened the first "Guming Tea" in Daxi Town, the business was not good at first. Every day, he was busy from 8 am to 11 pm, and the turnover of Guming Tea was only in 400 yuan on average one day. After deducting the rent and other expenses, he still lost money, which lasted for half a year.

  During his college years, Wang Yunan sold radios, quilts and credit cards for his classmates, and gained hundreds of thousands of working capital. After graduation, he returned to his hometown to start a business. He felt that the investment cost of opening a tea shop was low and he liked to drink it. There were also great business opportunities in small places. Without the formula, Wang Yunan kept drinking milk tea to debug the product. Through continuous improvement, the business gradually improved, which made the young man have a greater vision for this career. Perhaps influenced by this experience, Wang Yunan is extremely concerned about the taste and details of the products, and he will try every new product of Guming before it goes on the market.

  At that time, another Zhejiang enterprise had made a name for itself by relying on milk tea, and took the top spot in the domestic market. In 2005, Xiangpiaopiao, born in Huzhou, created the category of Chinese cup milk tea. Nowadays, mentioning its name can be described as a lot of childhood "memory killing" after 90.

Fragrant milk tea Image source: Fragrant official website

  According to official website, by 2008, the sales volume had exceeded 1 billion. In 2017, it successfully landed on the Shanghai Stock Exchange. With the portable cup-brewed milk tea, the market share ranked first for nine consecutive years. In the brewing milk tea market, "Xiangyue milk tea" in Wenzhou, Zhejiang Province has also made great efforts in the market, and cup-packed and bagged milk tea has entered supermarkets and shops in many places.

  In terms of bottled milk tea, Zhejiang enterprises Wahaha and Nongfu Spring have also launched corresponding products. For example, in 2021, Nongfu Spring launched a series of "milk tea" products, which played a differentiated advantage in the highly competitive bottled milk tea market. On social media, the product has won praise for its taste. In double 11, which has just been listed for one month, it sold tens of thousands of boxes.

Nongfu Spring’s "Playing Milk Tea" Image Source: Nongfu Spring official website

  With the further development of milk tea market, fresh-made tea has become a new track.

  Gu Ming opened the second direct store in 2011, and the first franchise store in April of the same year, which started the chain operation mode. In order to help inexperienced franchisees choose a location, Wang Yun An once spent three months driving with each other to choose a location. Lack of start-up funds, and even borrow money to help franchisees tide over the difficulties. First, understand a regional market thoroughly, and then break it down one by one by means of "mentoring". In Zhejiang Province, where Gu Ming made his fortune, the number of stores has exceeded 2,000, accounting for more than 20% of the total number of stores.

  Some analysts pointed out that Gu Ming has unique conditions: he was born in Zhejiang, where there are bold and cautious small bosses everywhere, and he is well-informed in joining and doing business; In terms of per capita consumption power, Zhejiang people are also in the forefront.

  For more than ten years, Zhejiang milk tea enterprises have witnessed the changes in the rivers and lakes of milk tea. According to Zhu Danpeng, a food industry analyst in China, the change of milk tea products is not only the promotion of overall consumption upgrade, but also the concrete manifestation of competition in the whole industry. With the new generation of consumer thinking and consumer behavior changes, it is also forcing the entire industry to continue to innovate, upgrade and iterate.

  Milk tea "drinks" a big industry

  Xiao Zhou, who worked in Hangzhou for several years after 1995, is one of the fans of milk tea, and she is willing to try all kinds of milk tea. After lunch, she always spells orders with her office colleagues. Although it takes a long time to meet the peak order period, in her opinion, "the price of a cup of milk tea is not high and all kinds of new products are very attractive". Gu Ming’s super A cheese grapes are regarded by her as the source of happiness in summer. This ancient tea is one of the best-selling drinks. From 2021 to the first three quarters of 2023, the total sales volume exceeded 130 million cups.

  A group of young people like Xiao Zhou have become loyal consumers of ancient tea. According to the prospectus, by the end of 2023, the number of registered members of Guming applet was about 94 million. Among them, the number of quarterly active members in the fourth quarter of 2023 exceeded 36 million, and the average quarterly repurchase rate in 2023 reached 53%.

"Super A Cheese Grape", one of Guming’s best-selling products. Image source: Guming official website

  According to the consulting report, the mass ready-made tea shop market is the largest and fastest growing market segment in China. The GMV of China Volkswagen ready-made tea shop market reached RMB 86.5 billion in 2022, and is expected to further increase to RMB 244.4 billion in 2027, with a compound annual growth rate of 23.1%.

  Why does a cup of milk tea make a big industry?

  Xiao Liang, director of the Modern Business Research Center of Zhejiang Gongshang University, said in an interview with Chao News that milk tea has the characteristics of high-frequency consumption, high user stickiness, low entry threshold and strong IP rotation. The new tea industry represented by milk tea can explode and drive the development of the industry, which stems from its multiple consumption values.

  First of all, it is emotional value. In addition to drinking this functional value, milk tea with a relatively sweet taste can relieve stress and satisfy self for many young people. According to the Report on the Investigation and Analysis of the Development Status and Consumption Trend of China’s New Tea Industry in the First Half of 2022 by Ai Media Consulting, "Trying new drinks", "relieving pressure" and "good taste" are the first three factors that make consumers increase their purchase intention.

  Secondly, it is social value. "Milk tea is becoming a social way for young people", and behind the explosion of some tea brands in online celebrity and the "first cup of milk tea in autumn" becoming a hot word on the Internet, there are certain social consumption motives.

  Moreover, the unit price of milk tea products is relatively low. You can get a taste bud satisfaction with little money and have both emotional and social values, so you can get the favor of young people who are paying more and more attention to cost performance and pursuing quality and product style.

  The development of new tea enterprises also conforms to the changes of consumption habits and consumption environment.

  Jiang Han, a senior researcher at Pangu Think Tank, said that with the popularity of the mobile Internet and the rise of e-commerce, consumers can buy milk tea online anytime and anywhere, which is convenient for consumers to buy. As people pay more and more attention to the quality and taste of products, they are more inclined to choose healthy and fresh food. In addition, people pay more and more attention to the consumer experience, and their loyalty to the brand is getting higher and higher. Judging from the prospectus, Guming pays attention to brand building and quality assurance, focusing on the mid-to high-end market and adopting the strategy of high quality and high price. "The new tea meets the needs of consumers for quality, taste and consumption experience, and it can achieve such great success in the market."

  Where are the "ancient teas" going next?

  A pair of black-rimmed glasses, a sweater, and a backpack, everyone grinned humbly. Wang Yunan, who is full of science and technology, said in an interview with the media that he would try to make milk tea bigger and better. Now he is getting closer and closer to his original dream. With the supply chain and R&D capabilities, product innovation capabilities, and a win-win situation with franchisees, Guming is rushing to compete in the second half of milk tea.

The staff of Guyumen Store are making drinks. Photo by reporter Yang Yifan. 

  In Jiang Han’s view, Gu Ming and Mi Xue Bing Cheng rushed to IPO, and the rapidly developing tea industry attracted the attention of the capital market. Judging from the prospectus, the two business and profit models have their own characteristics. Guming pays attention to brand building and quality assurance, focusing on the middle and high-end market and adopting the strategy of high quality and high price; While Mi Xue Bing Cheng pays attention to cost control and large-scale development, focusing on the mass market and adopting the strategy of small profits but quick turnover. Although each has its own characteristics, the future milk tea market will have huge space, but the competition will be extremely fierce.

  "The whole new Chinese milk tea has entered a very involuted node, and it has also entered a cycle of big waves and sands. The Matthew effect of the stronger and the weaker is highlighted." Zhu Danpeng said that the listing of tea companies, with the empowerment of capital, will undoubtedly further accelerate the integrity of the supply chain and expand stores.

  In Gu Ming’s view, more than 500 stores in a single province are the key scale. At present, it has established a network of stores exceeding the key scale in eight provinces including Zhejiang. Wang Yun ‘an said in an interview before that the expansion of Gumingmen Store follows the supply chain, that is, where the warehouse is built, Gumingmen Store will open. In addition, Guming will also enter more markets such as Hong Kong and Macao. In the prospectus, Gu Ming said that he would continue to invest in strengthening supply chain capabilities, expanding store networks, investing in product research and development, brand building and user operations, and maintaining further growth.

  Sinking the market is becoming the direction for "milk tea people" to seek new growth. Zhu Danpeng believes that with the continuous acceleration of urbanization, the overall consumption willingness, consumption confidence and consumption power of young people in small towns are still good. "The sinking market is the top priority and development direction of the entire FMCG industry in the next two years." According to the consulting report, the market of mass ready-made tea shops, second-tier and below cities are expected to develop with the fastest growth rate from 2022 to 2027, and contribute most of the market increment.

  Known as the "Snow King", Honey Snow Ice City takes the ultimate cost-effective route and has 36,000 stores, which has strong strength, scale effect and fan effect in the sinking market. Gu Ming, who came out of a small town in Zhejiang, is emphasizing its advantage in sinking the market. As of December 31, 2023, the number of stores in Guming in second-tier cities and below accounted for 79% of the total number of stores. At the same time, 38% of the stores were located in towns and villages far from the city center. The above two proportions are the highest among the top five brands of public ready-made tea shops in China according to the number of stores.

  How will the "involuted" milk tea industry continue to be a good thing for young people? Jiang Han believes that in the future, tea companies will undoubtedly continue to work hard in terms of quality, taste, brand and service, form their own characteristics and advantages, and constantly innovate and upgrade, innovate marketing methods and introduce new products to meet the changing needs of consumers.

  The fierceness of a cup of milk tea and the growth and fierce competition of the industry also reflect the consumption changes of young people at present in a rather critical way. "Especially after the epidemic, consumption tends to be rational. For young people, they are more willing to spend money on small items with low prices than buying big ones, and the proportion of such consumption may increase. The development of more industries should pay attention to and adapt to such trends. " Xiao Liang said.

Suzhou Ford F-150 Raptor is on sale! The special price is 720,300, and the car is sufficient.

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苏州福特F-150猛禽正在优惠!特价72.03万,现车充足

The exterior design of the Ford F-150 Raptor is full of power. The front face adopts family-style design language, and the iconic air intake grille and wide bumper add domineering visual effects to it. The overall style is tough and atmospheric, which shows its extraordinary gas field as a high-performance pickup truck.

苏州福特F-150猛禽正在优惠!特价72.03万,现车充足

Ford F-150 Raptor has a body size of 5930*2199*1992 mm and a wheelbase of 3694 mm. The body lines are strong and powerful, showing a strong sense of movement. The front track is 1887mm, and the rear track is 1870mm. It is equipped with 315/70 R17 tires and domineering wheels, showing a hard-core off-road style.

苏州福特F-150猛禽正在优惠!特价72.03万,现车充足

The interior style of Ford F-150 Raptor is rough and luxurious, which embodies the hard-core style of American pickup truck. The steering wheel wrapped in leather not only feels comfortable, but also supports electric adjustment up and down and back and forth, which is convenient for drivers to find the best driving posture. The 12-inch central control screen integrates a wealth of multimedia functions, allowing drivers to enjoy the convenience brought by technology while enjoying driving pleasure. The seat is made of leather/fabric, which provides excellent support and comfort. The main and auxiliary seats have heating and ventilation functions, which can provide passengers with a comfortable ride experience. At the same time, the main driver’s seat is also equipped with electric memory function, which is convenient for the driver to adjust the seat position at any time. In addition, the car is equipped with USB and Type-C interfaces, as well as the front wireless charging function, which provides a convenient charging solution for passengers’ electronic equipment.

苏州福特F-150猛禽正在优惠!特价72.03万,现车充足

The Ford F-150 Raptor is equipped with a 3.5-liter twin-turbocharged V6 engine, with a maximum power of 311kW and a maximum torque of 684Nm, which is matched with a 10-speed automatic manual transmission, providing a powerful power output and a smooth shifting experience for the vehicle.

The design of Ford F-150 Raptor continues many classic elements. The huge middle net not only retains the Ford letter logo, but also has the function of active air intake. The owner especially appreciates the inverted L-shaped daytime running lights, and thinks that compared with the old models, the new design is not only more energetic, but also effectively stretches the visual width and makes the front face look fuller.

Studies have found that the ancestors of giant pandas may not be "vegetarian": there used to be many kinds of diets.

  Reference message networkReported on February 5Foreign media said that the study found that compared with modern giant pandas, the ancestors of giant pandas had a wider diet, not just eating bamboo.

  According to the British "Economist" website reported on January 31, the giant panda is the darling of environmentalists. It is the mascot of WWF and one of the most recognizable large animals in the world. In evolution, it is also very strange. It is a bear. According to their usual eating habits, it should be a carnivore, but it is a herbivore. This is very rare.

  Wei Fuwen, an academician of the China Academy of Sciences and a researcher at the Institute of Zoology of the Chinese Academy of Sciences, published a paper in Contemporary Biology, saying that compared with modern giant pandas, the ancestors of giant pandas had a wider diet.

  Giant pandas are not only herbivores, but also only eat a single kind of food — — Bamboo. Wei Fuwen wants to know when the change to eating only one kind of food took place. The answer is that it is closer than anyone expected.

  According to the report, in the past, the speculation about the diet changes of giant pandas relied on the study of their skulls and genes. The mandible fossils of 4 million years ago show that the ancestors of modern giant pandas had eaten a lot of hard plants by then. Analysis of a gene named Tas1r1 shows a similar situation. This shows that the selection pressure in favor of this gene began to ease about 4.2 million years ago. According to the traditional theory, about two million years ago, the giant panda had completed the transition to the eating habit of eating only bamboo. However, Wei Fuwen provided a third piece of evidence. This is the isotopic composition of the giant panda’s bones and teeth.

  The most common elements in food are carbon, oxygen and nitrogen. Each element has several isotopes. The two main isotopes of carbon are 12C and 13C, and the two main isotopes of nitrogen are 14N and 15N. These isotopes have different proportions in different plant species — — These proportions are often preserved in the tissues of animals that eat these plants. Oxygen isotopes 16O and 18O have different proportions according to the local climate.

  According to the report, Wei Fuwen studied the carbon and nitrogen isotopes in the bones of 12 giant panda ancestors, which can be traced back to 11,000 to 5,000 years ago, and compared them with the carbon and nitrogen isotopes of modern giant pandas. Compared with modern giant pandas, the proportions of 15N/14N and 13C/12C in the ancestors’ bones of giant pandas are larger, which indicates that they have a wider diet. Oxygen isotopes collected from tooth fossils show a similar situation. These giant panda ancestors had more 18O/16O variables, which indicated that they lived in more diverse environments than modern giant pandas.

  It is not clear whether these giant panda fossils studied by Wei Fuwen were still carnivorous at that time. However, it is clear that they did not eat only bamboo as they do now. They lived on the edge of forests, subtropical areas and open land, not just in bamboo forests. (Compile/Yin Xia)

Shocked! Bao Beier Bao Wenjing officially announced the second child, and the whole network was boiling!

On December 7th, Bao Beier finally announced the long-awaited news that he and his wife, Bao Wenjing, were about to have their second child on the podium of the screaming night of iQiyi. This good news is like a blockbuster, which quickly triggered a hot discussion on social media and became the focus of discussion among netizens.

Airport low-key appearance

Things began when Bao Beier and Bao Wenjing made low-key appearances at the airport a few days ago. They are dressed in casual clothes, just like ordinary couples. However, the eagle-eyed paparazzi caught Bao Wenjing’s stomach bulging obviously, and she was suspected to be pregnant for five months. This discovery immediately attracted the attention of the media and netizens. Although Bao Wenjing realized that he was trying to cover his abdomen with clothes after being photographed, this action only aroused more curiosity. The news that "Bao Wenjing is pregnant with a second child" spread quickly and rushed to the top of the hot search list.

Humorous official announcement moved the audience.

On the screaming night of iQiyi, when Bao Beier humorously disclosed the news, the atmosphere reached a climax. He thanked his family in a unique way: "Thank you, my wife, Bao Wenjing, steamed stuffed bun, my daughter, lovely jiaozi, and my wife’s second noodle." This relaxed and pleasant language not only made the audience laugh, but also won praises and blessings from countless netizens. Bao Wenjing is pregnant again, which is undoubtedly a new chapter in their family life, especially in the context of years passing and children growing up. Many netizens congratulated the news.

Wedding controversy heats up again.

However, such joy did not completely cover up their past disputes. In the wedding of Bao Beier and Bao Wenjing, the incident that the groomsmen teased the bridesmaids’ group still caused discussion on the Internet. At that time, the best man group’s behavior against bridesmaid Ada made many netizens angry and demanded Bao Beier and others to apologize. Although ten years have passed, this impression still remains in the hearts of some people.

Secondly, Bao Wenjing’s strong possessiveness in his feelings has also been questioned. It has been reported that she was uneasy about Bao Beier’s cooperation with other actresses, and even showed extreme reaction when Bao Beier mentioned breaking up. These backgrounds make some netizens full of doubts about the future of this couple.

Meet the challenge of new life

Although Bao Wenjing is 37 years old and pregnant with a second child is really challenging, it seems that she and Bao Beier are ready for a new life. At this moment full of expectations, their family members will continue to get happiness and growth from their new life. However, will the shadows of the past affect their future? Perhaps, they need to take more positive actions to repair the public’s impression of them.

Disputes over the lack of apology and past disputes seem to have left a lot of marks on the growth of Bao Beier and Bao Wenjing. But now, as parents of two children, their life will be full of challenges and fun. As many people say: "As long as the husband and wife are willing, everything in the future is no longer a problem." It seems that Bao Wenjing’s pregnant belly is not only an expectation, but also a beautiful vision for her future life.

With the hot discussion on the whole network, the joy of Bao Beier and Bao Wenjing’s second child will become a topic, and netizens will continue to pay attention to the dynamics of the couple, waiting for more sweetness and surprises brought by them.

Editor in charge:

Seal 06 takes the fifth-generation DM plug-in system and has a cruising range of 2,000 kilometers.


Some time ago, Wang Chuanfu, the head of BYD, personally confirmed the fifth-generation DM super hybrid system. At the same time, our Nice car also wrote about it.The fifth generation DM super hybridandSecond generation blade batteryIn-depth analysis, interested netizens can also walk to watch. In the recent BYD Qin L DM-i, we also found that it will be equipped with the fifth-generation DM plug-in hybrid system. It is estimated that the battery life will exceed 2000 kilometers. In addition, another BYD model, Seal 06 DM-i, also confirmed that it will be equipped with the fifth-generation DM super hybrid technology for the first time.

According to the previous declaration drawing, we can also see that Seal 06 DM-i adopts the latest design concept and is more dynamic as a whole. The opening under the front of the car, with the radiator shape on both sides, is very fashionable and dynamic.

On the side design, Seal 06 DM-i adopts a more slip-back design, with the upper semi-hidden door handle and dynamic rim shape, which effectively enhances the sense of movement on the side of the car. In addition, in terms of body size, Seal 06 DM-i is between Seal DM-i and destroyer 05 DM-i, with the length, width and height of 4830/1875/1495mm respectively and the wheelbase of 2790mm, which is located in mainstream A+ class cars. In terms of wheel hub size, according to the application information, Seal 06 DM-i will be equipped with 16, 17 and 18 different sizes.

Seal 06 DM-i adopts the popular penetrating taillight group at the tail, and also adopts the drop-shaped shape in the shape, which is more biased towards the ocean elements. In addition, there is a diffuser design under the rear enclosure, which also increases the recognition and sense of movement of the rear.

In terms of interior information, there are no more spy photos on the Internet at present, but it is not difficult to guess that we will refer to the interior layout of Seal DM-i, and there will be a small crystal gear shape, a three-position multi-function steering wheel, a suspended rotating central control panel, and an embedded instrument panel on Seal 06DM-I. Overall, it is also more inclined to a young and sporty style.

According to the previous application information of the Ministry of Industry and Information Technology, we also know that Seal 06 DM-i will be equipped with a 1.5L Xiaoyun hybrid engine with model BYD472QC and a fifth-generation DM plug-in hybrid system composed of motors. And in terms of batteries, the second generation of blade batteries may be used. According to the previous analysis of the second generation of blade batteries in our Nice car, we can also know that the second generation of blade batteries has higher integration, larger battery capacity and better space utilization. With the fifth-generation DM super hybrid system, according to the news of "Boatman Brother", the fuel consumption per 100 kilometers of the fifth-generation DM super hybrid system will reach 3L.

N comment: In 2024, with the coming of price war, there is also a technical dispute among major car companies. In addition to BYD’s fifth-generation DM technology, there are also the recent fiery Dongfeng Mach hybrid PHREV, Changan New Blue Whale hybrid, Geely’s new generation Raytheon hybrid and so on. Every family has riveted their strength to do research and development. A mixed war is also inevitable. The rest depends on which one starts and which one has a better price. (Text: Cason;; Figure: Network)

Putin said reducing the impact of the epidemic is the top priority at present.

       Cctv newsRussian President Vladimir Putin said on 23rd that reducing the impact of COVID-19 epidemic and reducing social and economic losses is the top priority for Russia at present.

       Putin said that the COVID-19 epidemic threatened people’s health and lives, and at the same time had a dangerous impact on the economy. At present, the most important task is to reduce the impact of the epidemic and reduce social and economic losses. The Russian government has taken a series of measures to improve people’s employment and income and promote the development of individual enterprises and small and medium-sized enterprises. Putin said that many families in Russia should be helped to overcome the current difficulties, and preferential loan policies should be provided to people whose incomes have decreased by more than 30%, and help should continue to be provided to companies and enterprises.

       The data shows that the number of newly confirmed cases in COVID-19 in Russia has declined in recent days. According to the news of the Russian Epidemic Prevention Command on the 23rd, there were 4,774 newly confirmed cases in Russia in the past 24 hours, with a total of 62,773 confirmed cases. There were 42 new deaths and 555 cumulative deaths. 471 new cases were cured, and 4,891 cases were cured.

       The newly confirmed cases in Russia reached the highest point since the outbreak on the 19th of this month — — The number of cases dropped to 4,268, 5,642, 5,236 and 4,774 respectively in the following four days, showing a slightly repeated downward trend. At the same time, the detection volume in Covid-19 is increasing day by day, with about 110,000 times and nearly 150,000 times on the 22nd and 23rd respectively.

Pegasus 2 held a get-together, and Shen Teng became a push-up inspector.


1905 movie network news On the afternoon of January 29th, a Spring Festival get-together was held in Beijing. Director, starring,,, attending the event.


"The filming of the sequel will definitely not live up to everyone’s love for the first one. If you don’t think about it, then don’t do it. " Han Han admitted that after "Flying Life 1", he and his team were thinking about the trend of the sequel story. After many discussions, the current version of the story was determined.


Shen Teng bluntly said that after listening to the new story told by the director, he would feel better than the first one. According to his understanding, Han Han did a market research before writing the story, and many viewers wanted to see the sequel, which gave the director confidence in shooting the second film.


Regarding the cooperation in the play, Adam said that although he had been harassing Shen Teng on the set, he was very tolerant of his younger brother. Shen Teng also smiled in front of Adam, as if he had become a man without a bottom line.


"At that time, I went to visit Shen Teng and had a very good chat with the director. As a result, the director wrote a role on the spot." Wei Xiang said that his participation in "Flying Life 1" was purely accidental. In Pegasus 2, Manager Ye, played by Wei Xiang, returned again, which made him feel warm.


In the process of exchanging blind box gifts, Sean got the driving test book "The Collection of Driving Tests" prepared by Shen Teng. Sean admits that this gift is very suitable for the poor driving test family he plays in the film.


In the game session, Adam, Sean and Zhang Ben Yu’s team lost the game and needed to be punished with push-ups. Shen Teng became a quality inspector of push-ups, demanding three companions "strictly", and there was constant laughter at the scene.


In the lucky draw, the main creator selected two lucky spectators to get one car model respectively. At the end of the activity, a loyal fan took stock of the age of the main comedy and made a map of the station. The main creator restored the station in the picture and took a group photo.


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On February 25th, the movie channel aired the movie "Flying Life" starring Shen Teng.


Special feature of 1905 film network Even if you lose confidence again and again, dreams can always bring you back to life. The most dazzling moment in life is the moment when I tried my best to prove myself, and the dream of my heart aroused by the impact of that scene.


When a racing car meets a movie, there is always a strong chemical reaction. "Han Han Comedy" Part III — — See Han Han join hands with Shen Teng to dedicate a passionate dream to the dream catcher!



Perhaps only Han Han can make the car so hot.

Han Han led the founders to open up a "Bayinbuluke" devil track on the plateau of more than 4,000 meters in Xinjiang. In this place where there are cliffs everywhere, they drift without compromise, and the speed is so fast that it is difficult for aerial helicopters to catch up. Han Han aimed the camera at the racing career he loved all his life, and tried his best to present a cool racing scene and bring a visual impact to the audience.

The steep terrain brings action scenes that shock people, and the difficulty and risk factor of shooting also increase accordingly. In order to ensure the safety of actors to the greatest extent, all kinds of dangerous car dramas Han Han have acted as "car substitutes". It can be seen that Han Han put all his love for racing into the movie. Maybe only he can make the racing scene so burning!

02 I’ve never seen such a Shen Teng.

No matter which side is full of jokes, Shen Teng naturally contracted most of the jokes in Flying Life as "Uncle Shen". However, director Han Han is not satisfied with this. In the film, he also excavated other images of Shen Teng, handsome, affectionate and serious … … The audience was pleasantly surprised to see that Shen Teng, who had never been found before and was full of multi-faceted happiness, appeared on the screen, and the affectionate "Uncle Shen" was still so funny.


In the comedy shell wrapped in laughter, hidden is the inner touch from pure blood. Especially at the end of the movie, when Shen Teng devoted his whole life to his beloved racing career, it was really touching that he was willing to burn his own determination for his dream and put his life on the line for racing dreams. What is the final fate of Zhang Chi played by Shen Teng? In different versions of the analysis and interpretation, director Han Han’s answer is: "For me, heroes never die."