If you are in charge of politics, you will be governed by affection, but if you are not in love, you will be in chaos | General Secretary’s wisdom of allusion ④.

  "If you are in politics, you will be governed by the feelings of the next, and if you can’t, you will be chaotic." An important aspect of keeping close contact with the masses is the trend of investigation and research in Daxing.

  — — Speech by the Supreme Leader at the Party Building Work Conference of Central and State Organs (July 9, 2019)

  "When you are in power, you will be governed by the emotions, but if you are not in power, you will be in chaos." The language Mozi Shang Tong means that politicians should fully grasp the emotions and public opinion before they can manage the society well, otherwise it will easily lead to chaos. To understand the next situation, we must sink down to the people in a down-to-earth manner.

  In the Ming Dynasty, there was an official named Zhou Chen who liked to "go into the fields, talk to the villagers and ask about their sufferings". One night, Zhou Chen passed by a village and saw villagers enjoying the cool under the tree, so he took the initiative to talk. It was not until the subordinates found it that the villagers knew that the person in front of them was actually the governor of Jiangnan. In this way, "every time I sit in one place, I am afraid that it will not be exhausted." Zhou Chen learned a lot of local facts through face-to-face conversations with the people.

  Later, Zhou Chen founded the "square meter law" and reduced the rent of grain from official land, which reduced the burden on the people and solved the problem of tax arrears. He insisted on consulting the people, and many reform strategies came from research. People commented: "Every time Zhou Wenxiang made a revolution, he would oppose reconsideration with officials and scholars. For example, if you elaborate a method, you will call Dongmen huangpo into the platform and often leave a message until midnight. "

  "The feeling of winning" can not only know "the hardship of farming" and "the hardship of spinning performance", but also serve as an important basis for scientific decision-making. Historically, Shang Yang’s "a strong country knows thirteen numbers" and the two tax laws of the Tang Dynasty were all strategies for governing the country after in-depth investigation.

  Wang Zhiwang, an official in the Southern Song Dynasty, was the first person who conducted a large-scale public opinion survey in ancient China and revised the national tax policy on this basis. At that time, in view of the uneven land tax and chaotic taxation, the Southern Song government decided to clear the land and rectify the taxation, and introduced the "Economic Boundary Law", but there were great differences among the people. Wang Zhiwang realized that "the matter is the most important, the opinions are different, the interests are suspicious, and I dare not judge by partiality." So, he began to make a comprehensive survey.

  Wang Zhiwang asked his subordinates to go door-to-door to see how many people supported the old tax law and how many supported the new tax law, and then summarized and analyzed them. This time, a total of 9 States, more than 30 counties and more than 330,000 households were involved, and the amount of work was huge.

  According to the investigation results, Wang Zhiwang revised the tax reform plan and submitted "On the Management of Tongchuan Road" to the court. In the memorial, he emphasized the different opinions of the people in different States on the "Jing Jie Law": "There are many people in the four States of Huai An Army in Changrong, and there are few people in Fushun Supervision in Suining, Tongchuan." This solid memorial provided a reliable basis for the improvement of the imperial policy.

  Paying attention to observing people’s feelings and advocating investigation and research are important contents of China’s traditional political culture. In the Western Zhou Dynasty, poetry collectors went to various places to "observe customs and know gains and losses". Some people said that the Book of Songs was an ancient investigation report. Guan Zi Wen puts forward dozens of questions to be asked, which is considered as "the oldest and most comprehensive outline of social investigation". All dynasties have established various patrol systems, which play an important role in reaching the next level.

  Compared with ancient times, today’s means of transportation and communication are more and more developed, and there are more and more channels to obtain information, but the convenience of technology also brings some problems. For example, some cadres would rather sit in the office and read all kinds of data and collect research reports on the Internet than go to the grass-roots level to dip their legs in mud and stand in the field to chat with the people. This kind of "paper" research can’t get the real situation at all, so how can we formulate policies on this basis?

  Liu Xiang said in Shuo Yuan Zheng Li in the Western Han Dynasty: "What you hear is not as good as what you see, what you see is not as good as what you practice, and what you practice is not as good as what you distinguish by hand." In order to grasp the truth, leading cadres must carry out hands-on investigation and study, and go to the front line to see, listen, ask and think by themselves. This is a working method and an official style.

  Wen/Zhiqiu

  Editor/Zhong Qi

  Dubbing/Jing Xuan

  Audio Clip/An Xian

  Poster design/chess

  Source/People’s Daily, Beijing Daily, etc.

How much did the OPPO self-developed chip burn in three years? Why give up? It’s not bad money

On May 12th, OPPO announced that it would completely terminate the business of its chip design company ZEKU, which also triggered a huge shock in the industry.

There are also different opinions about why Zheku Technology was suddenly dissolved without warning.

How much did the OPPO self-developed chip burn in three years? Why give up? It's not bad money

The official reason given by OPPO for dissolving Zheku is "the uncertainty of global economy and mobile phone market".

Liu Jun, CEO of Zheku, also said at the last general meeting: "The global economy and mobile phone industry are extremely pessimistic now, and the company’s entire revenue is far from expectations. So in this case,Such a huge investment in chips will be beyond the company’s affordability.So I regret to make an announcement here. After careful discussion, the company decided to shut down Zheku and terminate the chip self-research business. As CEO of Zheku, I couldn’t take this business to the place we wanted to go, and it’s a pity to tell you in this way. At this time, I can only say, I’m sorry, thank all Zheku colleagues, and thank them for their hard work in Zheku over the past four years. "

Indeed, since last year, the global economic situation has declined and the smartphone market has continued to shrink, which has also put tremendous pressure on OPPO.

According to IDC data, in 2022, global smartphone shipments fell by 11.3% year-on-year, and OPPO shipments were 103.3 million units, down by 22.7% year-on-year. Moreover, the smartphone market is still in a downward trend, and the recovery may have to wait until the second half of the year.

From the current point of view,OPPO has been mass-produced and shipped MariSilicon X. Although it has been adopted by the high-end versions of Find X5, X6 and Reno9 series, the shipment volume is still relatively limited, which may not cover its research and development costs.

This also makes the outside world think that it is because Zheku burned too much money (it is rumored that it burned 50 billion yuan in three years, but it is not so much), and the continuous decline of the global economy and smartphone market since last year has brought greater pressure to OPPO. OPPO finally decided to give up.

However, this explanation seems reasonable, but it is puzzling. becauseIn fact, Zheku has spent less than 10 billion yuan in more than three years since its establishment, and OPPO is not short of money now. Even if you think that self-developed chips burn money, it is entirely possible to reduce Zheku’s product line and focus on some areas you need (such as power management chips).

Just in February this year, Liu Zuohu, senior vice president and chief product officer of OPPO, also publicly disclosed the SUPERVOOC S full-link power management chip developed by OPPO, and said that in the future, OPPO and all models with charging power above 100W will be equipped with Supervooc S.

The compensation scheme is very kind and OPPO is not short of money.

Judging from Zheku’s compensation for layoffs, it can be said that it is very generous. The compensation standard for regular employees in China is "N+3", and the base is the total annual salary+bonus+all other income divided by 12. And in May, salary will be paid according to one month, and social security will be paid for employees in May.

Even fresh graduates who fail to report for duty can get compensation of (offer’s monthly salary+bonus /12) *3. It can be said that the whole compensation scheme is very kind.

How much did the OPPO self-developed chip burn in three years? Why give up? It's not bad money

According to the data, Zheku was established in August 2019, covering product lines including: core application processor, short-range communication, 5G Modem, RF, ISP and power management chip. At present, the team totals about 3000 people.

According to reports, since its establishment, Zheku Technology has always been a big and high-paying poacher, which also makes the average salary of Zheku Technology significantly higher than the industry average.

According to the statistics of the Staff Friends Group, the average salary of Zheku Technology is 44,504 yuan/month, of which 2.3% is 20,000-30,000 yuan, 45.6% is 30,000-50,000 yuan, and 51.1% is above 50,000 yuan.

If calculated according to the average monthly salary of about 45,000, the "N+3" compensation for 3,000 people will exceed 405 million yuan. If you want to calculate the year-end bonus and other income equally in the compensation base, I’m afraid it will be about 500 million yuan.

OPPO said thatAll these compensations will be paid within 5 working days after signing the resignation agreement before May 19th.This also shows that OPPO is not short of money at this stage.

On May 13th, Shen Yiren, former vice president of OPPO, said in the Weibo, "What money can solve is actually not a big problem … … The problem that money cannot solve is the real problem. "

Therefore, the real reason why OPPO suddenly disbanded Zheku Technology is not simply the problem of "money".

How much did the OPPO self-developed chip burn in three years? Why give up? It's not bad money

How much did Zheku "burn"? Maybe less than 10 billion

As early as the Future Science and Technology Conference in 2019, Chen Mingyong, founder and CEO of OPPO, announced that "50 billion yuan will be invested in R&D to build a technical moat in the next three years", and then OPPO officially launched the Mariana Plan for self-developed chips. This also shows that OPPO has made plans for a protracted war before opening the self-developed chip, and has given sufficient funds.

Although there are many rumors on the Internet that "Zheku burned 50 billion yuan in three years", in fact Zheku may only spend about 10 billion yuan.

Even according to the current scale of 3,000 people, the annual salary consumption is about 2 billion yuan (calculated according to the previous estimate of 500 million yuan for three months).

Although Zheku was established in August 2019, it has been more than three years since it really started to develop chips. The annual salary costs 2 billion yuan, which is about 6 billion yuan in total.

Moreover, the team of 3,000 people has gradually grown up in more than three years. There were not many people at the beginning of the first year, so in fact, the total expenditure on personnel salaries was not 6 billion yuan.

In addition, EDA tools and semiconductor IP needed for chip research and development, as well as chip streaming and mass production are also very expensive.

"The EDA cost of Zheku is about 30 million to 50 million dollars a year."An insider of an American EDA factory revealed to Xinzhixun.

That is to say, in three years, the EDA cost required by Zheku is about 90 million-150 million, which is about 120 million US dollars, or about 835 million RMB.

In terms of streaming cost, the image NPU chip MariSilicon X released by Zheku is based on TSMC’s 6nm process, and the Bluetooth audio SoC chip MariSilicon X is based on TSMC’s N6RF process. In addition, there is a mobile phone AP chip that was previously under development, which is rumored to be based on TSMC’s 4nm process.

According to Xin Zhixun, an insider of a wafer factory knows that the cost of chip streamer is mainly the cost of MASK, which is mainly related to the complexity of chip design. The more metal layers are used, the more mask layers will be, and the higher the cost will be.

Generally speaking, the cost of making a 6nm MASK is about 10 million dollars, and the cost of making a 4nm MASK is about 2,000 dollars.

Because MariSilicon X is a dedicated NPU chip, MariSilicon is an audio SoC, but its complexity is far less than that of mobile phone AP. Therefore, the actual mask cost required for these two chips is expected to be lower.

Even if the conventional cost is estimated, the total cost of the three chips (calculated according to the success of one tape) is about 40 million dollars, or about 278 million yuan.

As for the IP licensing fee required for each chip project, because most of the IP of MariSilicon X and MariSilicon Y are self-developed, the cost of semiconductor IP to be outsourced is not high, which is estimated to be around several million dollars, so let’s calculate 10 million dollars in Dali, which is about 70 million yuan.

The rumored mobile phone AP is a eight nuclear CPU+10-core GPU, which uses Arm’s Cortex-X2+Cortex-A710+Cortex-A510 CPU IP, and the GPU IP should also belong to Arm, which will make the IP cost of this mobile phone AP soar.

According to insiders, the Arm IP cost for such a 4nm AP chip may need 30 to 50 million dollars, and other IP types may also need 30 to 50 million dollars. According to the median calculation, it is about $80 million.

Therefore, the total IP licensing fee for the three chips may be about 90 million dollars, or about 626 million yuan.

Taken together, Zheku’s three-year staff salary, EDA tools needed for chip research and development, the purchase of semiconductor IP, and the cost of chip streaming are probably less than 7.8 billion yuan.

Even if other expenses such as office rent, all kinds of office equipment, test equipment, servers, water and electricity network fees, and supporting employee benefits are included, how to calculate 10 billion yuan should be enough.

Obviously, the expenditure of 10 billion yuan is far from Chen Mingyong’s psychological budget of "investing 50 billion yuan in research and development in three years".

4nm AP slide failed?

For the reason why OPPO gave up Zheku, there are rumors that the 4nm mobile phone AP is too difficult, and the streaming failed. In the future, more money may be needed to succeed, and even if it succeeds, it may not be recognized by the market, so it is decided to give up.

However, an internal employee of Zheku confirmed to Xinzhixun that,This AP has not failed, "bing up and all kinds of follow-up work are being prepared internally". According to the previous forecast, the film will come back in mid-June, and now no film has come back for testing. How do you know it has failed?

Liu Jun, CEO of Zheku, also stressed at the last general meeting:"This decision has nothing to do with the quality of your work."

Obviously, the sudden dissolution of Zheku is not due to the "4nm AP film failure".

The supporting MediaTek 5G baseband was stopped

Although Zheku’s mobile phone AP doesn’t have its own baseband chip, it can realize the 5G communication function by plugging in a third-party 5G baseband chip, just like Apple A series processors.

According to Xin Zhixun’s understanding,This mobile phone AP was originally planned to plug in a 5G baseband chip supplied by MediaTek.

According to an internal employee of Zheku, Xin Zhixun revealed that,Last week, MediaTek was still solving the problems related to Zheku Baseband, and Zheku suddenly announced its dissolution, which also caught the other side off guard.

Because the existing 5G baseband chips in MediaTek cannot be directly used, they need to be customized according to the AP design and needs of Zheku.

People in the semiconductor industry @ 中中中中中中 also broke the news yesterday.Affected by the closure of Zheku, the 5G baseband plan matched with MediaTek also stopped, and the 6nm/4nm RF/AP WIP (work in process) on TSMC production line was also stopped.

How much did the OPPO self-developed chip burn in three years? Why give up? It's not bad money

As Zheku suddenly announced its closure, the cooperation with MediaTek has been unilaterally terminated, and it is expected that it may also need to pay a large amount of "liquidated damages".

Summary:

Based on the above analysis,The sudden closure of OPPO without warning seems to be not because Zheku’s "burning money" exceeded expectations, nor because OPPO has no money, nor is there a problem with Zheku’s product development.

So, what caused OPPO to suddenly give up developing its own chips and disband the 3,000-person Zheku team at any cost, so that all the efforts of this group of excellent chip designers in China in the past four years were wasted? I am afraid that most of the existing research and development results will also be abandoned.

Duan Yongping, the founder of BBK brand, left a meaningful comment when evaluating the news of Zheku’s closure on snowball:"Correct mistakes as soon as possible, no matter how much it costs."

How much did the OPPO self-developed chip burn in three years? Why give up? It's not bad money

Duan Yongping’s implication seems to be that the OPPO self-developed chip was a mistake from the beginning, but if it was a mistake from the beginning, why did it take nearly four years to point it out?

In the past two days, many media and analysts have given such views "with hindsight", but why did these people go early?

Generally speaking, there are some "puzzling" places in OPPO’s sudden dissolution of Zheku, especially in the context of the continuous suppression of the domestic semiconductor industry in recent years. It is no wonder that many netizens believe that the main reason is OPPO’s deep "fear" of that "mysterious force".

After all, the mobile phone business is only one of its three major businesses, compared with another company that has been repeatedly hit by "mysterious forces" but has not fallen. OPPO’s business is more single. Once the mobile phone business is affected, there will be no other business to transfuse blood. The "spare tire" is still under development, and of course there is no chance of "turning positive".

However, regarding this view, a Zheku executive told Core Intelligence:"Conspiracy theories cannot be falsified, so people always like to listen."

Finally, I borrow a passage from Wang Zhuo, the head of Zheku baseband and RF department, at the general meeting as the end of this article, and wish my friends who have worked in Zheku a new job in the future and continue to fight for the rise of China Core!

"Zheku no longer exists, so Zheku may be meaningless in itself, but the journey we have traveled together is meaningful. … … As long as we have made efforts, God will surely see it. I believe that all our efforts will not be in vain, and you will definitely see his help to you at some point. "

Glory 9 Youth Edition/Nut Pro2//Charm Blue Note6 Big Fight

    For now, young people have set "taking photos" as a benchmark for purchasing. Before buying a mobile phone, look at whether it is double-shot. Secondly, the price should be reasonable enough, not too expensive, and the cheap one is afraid that the user experience is not good enough. There is no face to take it out. In this issue of "Sharp Phone Duel", three dual-camera phones with a price of 2,000 yuan are selected for comparison:,, and they not only have sufficient advantages in "taking photos" and "price", but also have different attainments in other aspects. This article will give you great help if you are afraid of wasting money and want good goods.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

    First of all, understand the prices of the next three mobile phones: Youth Edition. 3GB+32GB version costs 1199 yuan, and 4G+32GB version costs 1499 yuan.The 4G+64GB version is 1799 yuan.; The 2 4GB+32GB version is priced at 1799 yuan, and the 4GB+64GB version is priced at 1999 yuan.The 6G+64GB version is 2299 yuan.; Charm blue Note 6  3GB+16GB version costs 899 yuan, 3G+32GB version costs 999 yuan, and 4G+32GB version costs 1299 yuan.The 4G+62GB version is 1499 yuan.

    This time, I will make a comprehensive comparison of the appearance, system, photography, performance and battery life of these three flagship machine models, and finally give my own opinions for your reference. Let’s start with the appearance of these three mobile phones.

Appearance: three "idols" with close prices and two full-screen models.

    From the appearance point of view, the three models have obvious differences: small size, plus a full screen up to 75.88% of the screen ratio, even a girl with small hands can feel the thrill brought by the big screen; As Lao Luo said, it is a "sharp foreign body", and the design of double-sided glass body with gold thread around it looks very unique.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    It is very mainstream. Because it came out earlier, it failed to catch up with the comprehensive screen design. It is more simple and generous. Of course, 71.73% of the screen is not inferior to the comprehensive screen mobile phone in terms of visual experience.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    On the front of the mobile phone, the three mobile phones are slightly different. Thanks to the 12-layer optical processing mirror upgraded to version 2.0, the touch feel of the youth version is better. The shallow design of the receiver can effectively prevent dust accumulation, which is very intimate; 2 With the minimalist hidden earpiece design, the front is as smooth and bright as a mirror, without any sag or bulge. The front camera is not placed on the left or right, but innovatively set in the middle, which satisfies Virgo’s "mind" for many years; Breathing light, which is equipped with a response system above Charm Blue Note 6, is unique, and the metal edges around the Home button shine under the illumination of lights.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    On the back of the fuselage, the three mobile phones also have different characteristics, and whoever looks better varies from person to person: Glory 9 Youth Edition doesn’t have much innovation, but more is improvement. Its back of the fuselage is very simple, and the dual camera holder is slightly raised. Thanks to the 12-layer nano-scale process, the overall mirror effect is more beautiful than most mobile phones with double-sided glass body, and the hand feel is also very good after one day’s use.

    The back of Nut Pro 2 inherits the "special" logo design of the previous generation, the circular groove template, and the frosting treatment of the "T" letter, so that you can’t help but touch the center circle when holding the mobile phone, because it is made of glass, so you don’t have to worry about touching off the paint. The double cameras that look like a single shot are an innovative move of hammer technology. The 12 million cameras with a large aperture and the 5 million sub-cameras that have been flattened, and the LED fill light with the same aperture next to them, are very novel. Hammer is a company that likes to dig into details. It is precisely this that the nut series products have turned over so successfully.

    From the back, almost all of them are the shadows of their predecessors: the symmetrical design on the top and the flowing flash on the top. However, Meizu’s industrial design rarely disappoints us. The flash integrated into the antenna belt, the double camera arranged up and down, and the front fingerprint recognition all look very comfortable.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    The design of three mobile phones at the bottom of the front of the fuselage has its own advantages: the bottom of Glory 9 Youth Edition is printed with the exclusive "honor”logo of glory, and the recognition of the mobile phone is very strong. You can recognize that it is HONOR from a distance or a close look at others; Nut Pro 2′ s "flat and narrow" function bar is unique, and the vibration given by pressing is relatively light and cool, which is very good; There is not much to say on the front of Charm Blue Note 6, which is not far from the mainstream 16:9 mobile phone. The design of pressing the mBack Home button with integrated fingerprint is more comfortable and resilient.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    At the bottom of the mobile phone, Glory 9 Youth Edition and Charm Blue Note 6 all adopt the current popular design. From left to right, there are 3.5mm headphone jack, Micro-USB and a row of speakers. The nut Pro 2 is more simple, with the 3.5mm headphone jack removed, the Type-C jack in the middle, symmetrical speaker holes on both sides, and no screw at the bottom. This design adds points to the look and feel of the nut Pro 2.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    Side contrast is also the mainstream of Glory 9 Youth Edition and Charm Blue Note 6. The left SIM card slot design, the right power button and volume button design, while the nut Pro 2 looks a bit "bright", and there is a flash capsule shortcut button on the left. The surrounding Phnom Penh also makes it have enough "hammer features".

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    Summarize the design of three mobile phones: Glory 9 Youth Edition double-sided glass design, which belongs to the rounded appearance of the fuselage. Thanks to the comprehensive screen design, it has a greater visual experience in a smaller body size and is suitable for students.

    Nut Pro 2 is different (of course, different doesn’t mean ugly), which keeps the sharp fuselage of the previous generation as a whole, further enhances the smoothness around it, and looks more mature than the previous generation. The four minimalist designs of hidden earpiece, hidden distance+light sensor, hidden double camera and hidden fingerprint recognition are also the unique competitiveness of nut Pro 2 in terms of face value.

    Although Charm Blue Note 6 doesn’t have many features, it feels more neat and square. Although the CNC high-gloss trimming in the last two weeks is somewhat cut, it is relatively firm to hold, and there is no need to cover the silicone case and worry about slipping.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    Of course, turnips and vegetables have their own tastes. I can’t instill my own preferences in the comparison of appearance. I have to say that this one is better than that one, and it is more the user’s own repeated research and pondering to choose his favorite one.

System: Flyme6/EMUI8.0"silky" fluency   Smartisan OS 4.1 is innovative.

    There are two major developments in EMUI this year. One is to upgrade EMUI5.0 to EMUI5.1, and the other is to launch EMUI8.0. According to the inertia of glory, the thousand yuan machine is usually equipped with EMUI5.1 system, but it is really gratifying to have EMUI8.0 with conscience. The EMUI8.0 system is greatly optimized and intelligent, which enhances the intelligent experience of users.

    This model supports enhanced F2FS file system, efficiently optimizes system cache and defragmentation, and creatively optimizes the problem of long-term usage of Android system. Built-in Kirin i5 coprocessor in the fuselage can count steps at any time with low power consumption, and the step counting data can be automatically synchronized to the movement. It can be said that it is very intelligent.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    Equipped with Smartisan OS 4.1 with deep customization, the small improvement of many functions is the highlight of the system.

There are not many nuts in a thousand yuan /360/ Nubia counts as three.

    Smartisan OS 4.1Including the 1.0 official version of the flash capsule (adding reminders and accessories. One-on-one sharing and other small functions), Big Bang version 2.2 (voice conversion text is added in the editing mode to help users modify the semantic substitution function of typos), and the intelligent sorting function of dragging and dropping the sharing sidebar is added. In appearance, Hammer Technology likes to dig into details, but in the system experience, the practical small function of "grounding gas" still fails to disappoint consumers.

    2017 is not only the first year of full-screen explosion, but also the year of system leap and upgrade. Facing the system optimization of various manufacturers, it is not inferior. This machine is based on the deeply optimized Flyme 6 operating system of Android 7.1.2. Flyme 6 has been comprehensively improved in three aspects: design, function and artificial intelligence. This system further adjusts the main color and UI layout, which is uniform, textured, well-defined and readable, making it dominant in color, andFlyme 6 is the second biggest killer for Charm Blue Note 6 to conquer users after taking photos.

Glory/Meizu/Nubian Qi contest Young people must see the purchase.

    Flyme 6Based on the user’s scenes, habits, information and content to be sent out, geographical location and other information, Charm Blue R&D team developed a series of analysis engines for the original intelligent thinking engine "One Mind", so that it can learn the user’s operating habits independently, and provide efficient solutions according to the use of scene intelligence to create a smarter and more casual system.

    From the system comparison, the three mobile phones all have their own different characteristics. The youth version tends to be "smart", 2 tends to be "innovative", and Charm Blue Note 6 tends to be "practical". How to choose it depends on the user’s wishes.

Shed pat: the data is a piece of stone, but three pieces are all "gold" 

    Shed shooting is a standard for us to judge taking photos, and it is also a link for evaluating mobile phones. The essence of photos can not be separated from several dimensions, such as resolution, color orientation, white balance, tolerance, etc. Therefore, our evaluation standard starts the standard photo environment, builds a datable photo template, and quantifies the experimental data with the help of Imatest, and finally obtains authentic evaluation results.

    Resolution refers to the ability to distinguish the details of the original object. The better the resolution, the better the control of the details, and the more natural the transition of the details of the picture. There are many ways to test the resolution. Here we choose the linear test method, which has the advantage of being very intuitive and can be observed with the naked eye. We intercept part of the test sample as the test area to test the resolution of three mobile phones.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    It is not difficult to see that the resolution of the camera is slightly excellent, and more details are reserved. All three models are dual-camera phones, and the resolution results are close to the standard of flagship models.

    Shoot the 24 Color Check test card in the tent shooting environment, and get the color deviation δ E and white HSV saturation through Imatest analysis. Color difference ΔE is actually the difference between the measured color and the real color. The bigger the difference, the more serious the color cast.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    It can be seen that the color difference δ E of is the smallest, which is 8.71, followed by. The size of the color difference also shows the different manifestations of the imaging style of the mobile phone from the side. The youth version strives to be true but slightly bleak.Charm blue Note 6The colors presented are brighter and more pleasing to the eye.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    White balance is an index to describe the white accuracy after the mixture of red, green and blue primary colors is generated. Many people will encounter such problems when shooting with digital video cameras: the images taken in the fluorescent lamp room will appear green, the scenery taken under the indoor tungsten filament light will be yellow, and the photos taken in the sunlight shadow will be inexplicably blue, and the reason lies in the "white balance". The value of white balance is as small as possible, so the values of Glory 9 Youth Edition and 2 are the same, slightly better, and Charm Blue Note 6 is also better.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight

    Dynamic range refers to the brightness range of the subject-the brightness span from the darkest point to the brightest point in the subject. Shoot the gray-scale color card in the tent shooting environment, and calculate and analyze the dynamic range level of the camera through Imatest. The bigger the value here, the better, so we can see that the dynamic range of Glory 9 Youth Edition and Charm Blue Note 6 is better, with the total number reaching 6.31 and the score of Nut Pro 2 reaching 6.03, which is also excellent. All three phones can retain more details from the brightest to the darkest.

    The above data may not intuitively show who is better at taking pictures. After all, according to our Zhongguancun Online standard, they have got a lot of full marks in various tests. Now, mobile phone photography may need to consider whether the film is more pleasing to consumers’ eyes. Then, let’s look at a set of real-life proofs.

Proof: the strength of dual camera is not simple. All three images are satisfactory.

    The front and rear are equipped with 13 million+2 million dual cameras, and the front camera has a maximum aperture of f/2.0. With more layered hardware-level blur, AI private customized beauty, and gesture photography, you can peel off the most dynamic and beautiful pictures at any time.

    The rear main camera has 12 million+5 million pixels, and adopts IMX386 sensor, which has a pixel size of 1.25 μm and a large aperture of f/1.8. This sensor is quite famous and has been used in many flagship machines.

    It is also a "famous camera". Its camera with 12 million+5 million dual cameras, f/1.9 aperture and PDAF phase focusing has a good imaging effect. Let’s enjoy the proofs together:

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)
caption

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

    Generally speaking, the three dual-camera performances are of the same price and higher level. First, the youth version has more accurate resolution and more realistic colors, which is closer to the scenery seen by human eyes. The color of 2 is more beautiful, and the perception is more pleasing to the eye, and when shooting at night, both the control of background purity and the noise treatment of lighting show the flagship charm; The overall shooting performance of Charm Blue Note 6 is not weak. Whether it is day or night, the details are handled in place.

Performance: play well. The other two items need to be improved.

    In this part, we will have a most detailed comparison from CPU, GPU and the overall running score through three mainstream running scores. This test is the most objective confrontation, and a high score means strong performance. In addition, I will also test the fluency of these three models when running large-scale games respectively.

    The HiSilicon Kirin 659 eight nuclear processor is adopted. This processor is an upgraded version of Kirin 650, and the highest frequency can reach 2.36GHz. Due to the 16nm process, this processor is particularly excellent in power consumption and heat generation, which can bring a stronger performance experience.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

     2 equipped with Snapdragon 660 mobile platform, this processor must be familiar to most mobile phone enthusiasts. It is worth mentioning that,Snapdragon 660 mobile platform is the first time to introduce HVX (Vector Extension) based on the whole DSP processing in Snapdragon 600 series, which can provide very large throughput and handle a lot of operation work at a faster speed, which has great applications in graphics processing, computer vision and neural networks.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

    Qualcomm Snapdragon 625 mobile platform is used, and the graphics processor is Adreno 506. This chip has eight cores, the highest frequency is 2.0GHz, and it adopts 14 nm process technology, so it has sufficient performance and low power consumption. Since the Youth Edition does not support the installation of Geekbench 4 for the time being, there is no comparison of this item for the time being.

    I believe that many netizens usually measure the performance of mobile phones by running scores. However, if we objectively evaluate the comprehensive experience of mobile phones, it is of little significance to run points. Because when running a score, the processor usually tries its best to brush the score. However, in daily use scenarios, in order to control the balance between performance and power consumption, the performance of the processor will be limited. For example, when running scores, eight cores may rush to brush scores together, while the daily operation state may be "one core works and seven cores watch".

    Let’s talk about the significance of running score software. The function of running score software is to quantify the performance and show the peak performance of a chip in the form of digital score, which is simpler and easier to understand than technical terms. Here, we need to pay attention to a word: "peak performance". Yes, most running score software measures the peak performance, that is, the ultimate performance of the chip, but it may not work so hard in daily use.

    Therefore, although the three models didn’t get high running score data, they still won a large number of users to buy and use with their perfect system optimization and stable thermal control.

Endurance: Charging "off the charts" has good endurance.

        The endurance test is divided into two parts. The first part is the charging test. The author starts charging three models from 0% at the same time, and records the power every 5 minutes for a total of 30 minutes. The second part is endurance test, which adopts Zhongguancun online 5-hour heavy use model. The test results are as follows.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

    As you can see, of the three mobile phones, 2Support QuickCharge 3.0 fast charging,Half an hour is the fastest charging speed, charging 50% of the power, followed by Charm Blue Note 6, charging 35% in half an hour, which needs to be improved.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

    The power consumption test results are obvious, and the low energy consumption advantage of Snapdragon 625 equipped with Charm Blue Note 6 is revealed.Actually, 59% of the power remained, which greatly exceeded my expectation for this mobile phone. I didn’t expect Meizu to control the power consumption of Snapdragon 625 so well, and this achievement is also the top level in our database.

summary

    After reading the comparison of the three thousand yuan double cameras in this issue, I don’t seem to have clearly ranked the total accurately. Generally speaking, the three thousand yuan double cameras have sufficient characteristics and advantages.

Glory 9 Youth Edition/Nut Pro2/ Charm Blue Note6 Big Fight (no hair)

    If you are value-controlled, and have no high pursuit of performance, Youth Edition is your best choice; If you are more inclined to "features" and are keen on the small design and functions of mobile phones, Nut Pro 2 will give you a heart-warming feeling; The economy is not affluent, and just like having a practical, beautiful-looking, non-card mobile phone, Charm Blue Note 6′ s high cost performance beckons to you.

Digital finance is fast and steady.

  "Build a 100-billion-level AI (artificial intelligence) large-scale model technology system, create financial image character recognition products, and realize batch credit granting and digitalization of the whole process after lending …" In the 2023 annual report published by listed banks, in addition to the business performance indicators that have attracted much attention from the market, the financial technology investment of many banks increased year-on-year, the digital transformation and upgrading progressed steadily, and the exploration of large-scale model technology research and development and application scenarios increased significantly, laying a solid foundation for writing a big article on digital finance.

  Digital transformation has achieved initial results.

  The disclosed annual reports of listed banks in 2023 show that more than half of the banks have achieved a year-on-year increase in financial technology investment. From the perspective of the "big four banks", the investment amounts of Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China and China Construction Bank in 2023 reached 27.246 billion yuan, 24.85 billion yuan, 22.397 billion yuan and 25.024 billion yuan respectively, up by 3.9%, 7.06%, 3.97% and 7.45% year-on-year.

  In terms of joint-stock banks, in 2023, two banks invested more than 10 billion yuan in financial technology. China Merchants Bank invested 14.126 billion yuan in science and technology, although it decreased slightly by 0.3% year-on-year, but it is still the institution with the largest amount of investment among joint-stock banks. CITIC Bank’s investment in financial technology reached 12.153 billion yuan, up 38.91% year-on-year, and it was the listed bank with the largest year-on-year growth.

  "As a key force to promote the digital transformation of banks, financial technology is in an important strategic position in most listed banks. However, at present, the development of digital technology itself and its application in the financial industry require more research and exploration, and it is necessary to increase investment in financial technology. " Lou Feipeng, a researcher at China Postal Savings Bank, said that it is of positive significance for the banking industry to accelerate the digital transformation by increasing investment, so as to enhance its own market competitiveness and service level.

  With the increasing investment in financial technology, many banks have made remarkable achievements in the digitalization process in 2023, especially in the key field of scene construction.

  According to the annual report of ICBC, around the goal of "Digital ICBC", we will speed up the construction of a digital financial service system that is compatible with the modern economic system, and innovate a new model of digital financial development with the main line of building a platform, improving capabilities, expanding scenarios and building ecology. In 2023, digital business accounted for more than 99%. Relying on corporate online banking and mobile banking, we will build a digital financial service platform that integrates e-cloud, and launch services such as specialized and special new service areas and Pratt & Whitney areas for exclusive customers to provide customers with ecological services that cover the integration of financial and business scenarios.

  China Merchants Bank increased its investment in science and technology, comprehensively promoted digital remodeling around online, data-based, intelligent, platform-based, ecological and so on, gradually established an ecological circle of financial services, and explored the application of artificial intelligence scenarios. Intelligent applications have replaced more than 17,000 full-time manpower in intelligent customer service, process intelligence, quality inspection, conch RPA+ (robot process automation) and other scenarios.

  Many banks mentioned in their annual reports that they should improve their technology and finance system by optimizing their organizational structure. For example, Industrial Bank set up a digital operation department, actively explored new modes of digital operation, and strived to get through the "last mile" from digitalization to productivity; China Postal Savings Bank optimized and adjusted the organizational structure of the information technology section of the head office, and renamed the Information Technology Management Committee under the senior management as the Financial Technology Committee; Reorganize the Information Technology Management Department and the Financial Technology Innovation Department into the Financial Technology Department; Rename the data center as an operational data center, promote the transformation of science and technology governance structure, and strengthen the overall leading role of information technology.

  Accelerate the application of large model technology

  In 2023, with the big model tsunami wave set off by ChatGPT sweeping the world, AI big model technology has become the focus of exploration and layout in many industries, and banking is no exception.

  The reporter noted that six large state-owned banks and a number of joint-stock banks such as CITIC, China Merchants and Xingye disclosed the research and development and application of the big model field in the 2023 annual report. AI big model technology may become an "accelerator" for the digital transformation of financial institutions.

  China Construction Bank mentioned in its annual report that it will continue to strengthen research on key core technologies. Independent research and development of artificial intelligence platform, and form a comparative advantage in the fields of computer vision and intelligent voice, and implement the "Ark Plan". The big data platform covers over 30,000 physical nodes, and the foundation of data governance is further consolidated. The annual report of Agricultural Bank of China revealed that relying on the artificial intelligence innovation laboratory, the functions of pre-research and incubation of large-scale model technology, online answer recommendation of customer service knowledge base and auxiliary search of knowledge base were accelerated.

  CITIC Bank has built a CITIC big model platform with integrated software and hardware, completed the deployment of a 100 billion-level open source big model, and explored scenarios such as landing code generation and intelligent operation. China Merchants Bank seized the opportunity of certainty of the big language model to develop the construction and application of the big language model. On the one hand, we actively strengthen the construction of large models, introduce large models with 100 billion parameters, tune, train and adapt the scenes in the industry with our own corpus, follow up the development of open source large model technology, and develop large models with 100 billion parameters in professional scenes. On the other hand, explore the application of big model in retail, wholesale, middle and back office. At the same time, build a large model experience platform, access to a number of domestic mainstream large models.

  In the view of Wu Dan, a researcher at China Banking Research Institute, at present, banks have increased their application and exploration of big model technology, and strengthening their customer service capabilities with financial technology empowerment is conducive to enhancing the core competitiveness and customer attraction of banking business. In the context of the current narrowing of net interest margin, it is also beneficial for banks to accelerate the pace of digital transformation and enhance their non-interest business capabilities such as smart investment and care, and to seize market share and enhance profit margins.

  "The smart big model has strong data capture, text understanding and calculation and analysis capabilities, which can improve the existing service quality and efficiency of banking institutions on the basis of deeply tapping the potential value of big data." Wu Dan said that it is very important for the banking industry to accelerate the research, development and application of technologies in the field of big models, which is also the key link to do a good job in digital finance.

  Broad space for development

  In recent years, financial management departments have promoted the digitalization process of China’s financial industry as a whole, and taken various measures to encourage the innovation and application of financial technology to enhance the efficiency of financial services to the real economy. In January 2022, the People’s Bank of China issued the Financial Science and Technology Development Plan (2022-2025), which proposed to promote the digital transformation of finance with high quality and improve the modern financial system adapted to the development of digital economy.

  On January 26th of the same year, the former General Office of China Banking and Insurance Regulatory Commission, China issued the Guiding Opinions on the Digital Transformation of Banking and Insurance Industry, proposing that by 2025, the digital transformation of banking and insurance industry will achieve remarkable results. Digital financial products and services have been widely popularized, financial innovation based on data assets and digital technology has been practiced in an orderly manner, the development ability of personalized, differentiated and customized products and services has been significantly enhanced, and the quality and efficiency of financial services have been significantly improved.

  In the field of securities, in June, 2023, China Securities Industry Association issued the Three-year Improvement Plan for Network and Information Security of Securities Companies (2023-2025), encouraging qualified brokers to make full use of new technologies to actively promote the construction of a new generation of core systems and carry out the transformation and upgrading of the technical framework of core systems, and clearly stated that the average investment in information technology of brokers should not be less than 10% of the average net profit or 7% of the average operating income from 2023 to 2025.

  Experts believe that under the background of the new round of scientific and technological revolution and the in-depth development of industrial transformation, deepening digital transformation is an inevitable choice for the financial industry to practice the innovation-driven development strategy. Under the continuous guidance of policies, financial institutions will continue to increase the exploration of digital applications represented by large-scale model technology.

  The Report on the Application of Generative AI in Financial Industry in 2024 jointly released by Tsinghua University Institute of Economics and Management and Du Xiaoman shows that financial institutions can carry out more product innovation, provide more effective credit support, underwriting claims and market financing for the real industry, release huge financial data value, improve the financial service level of the real economy, and promote the innovative development of financial institutions themselves, and move towards the ranks of powerful financial institutions.

  For the banking industry, Wu Dan suggested that the digital transformation of the banking industry should focus on intelligent, personalized, universal and other key directions. Using AI technology to accurately identify customer needs and provide flexible and diverse personalized services is conducive to improving customer experience and customer stickiness. Use financial technology to extend financial inclusiveness and provide more convenient financial services for small and micro enterprises at a lower cost.

  "It is expected that the banking industry will make better use of data elements, improve the infrastructure of digital finance development, enrich the application of digital finance scenarios, and increase the exploration and practice of digital finance development security, so that digital finance can empower technology and finance, green finance, inclusive finance and pension finance to better meet economic and social development and people’s demand for high-quality financial services." Yan Feipeng said. (Economic Daily reporter Ma Chunyang)

Cross-border e-commerce has a strong development momentum, taking stock of the market trends of e-commerce in various countries around the world.

Cross-border e-commerce has a strong development momentum, taking stock of the market trends of e-commerce in various countries around the world.Image source: the idea of the worm

During the global COVID-19 epidemic, the e-commerce market in almost all European countries showed a very significant growth trend. Although the epidemic situation in Europe has been obviously controlled and offline physical commerce has picked up, with the impact of another wave of epidemic outbreaks after winter, many places in Europe have been blocked again, and the level of physical shopping is still not optimistic.

How can we target customers? This requires you to have a certain understanding of the characteristics of overseas customers and the development of overseas e-commerce, and on this basis, master the way to search for overseas target customers. Next, let’s take stock of the e-commerce market trends in various countries around the world.

I. Russia

Market overview:

The characteristics of Russian Internet are: late start, rapid development, and large age span of net names. Russian netizens are mainly distributed in Moscow and St. Petersburg. Due to the lack of large clothing stores and incomplete clothing models, the online purchasing power of medium-sized cities is relatively high. Female users account for 60%, mostly aged from 25 to 38. They buy a variety of goods, among which clothing and shoes are more popular.

Demand characteristics:

The temperature difference is large and it is cold in winter. Commodities such as hats, gloves, scarves, long fur coats and short fur coats are necessities of life.

Russians love sports, and sports are an indispensable part of life, which leads to the hot sale of sports goods.

Be infatuated with holidays. The beach is the first choice for Russians to spend their holidays, so the articles needed for beach holidays, such as swimsuits and sandals, are selling well.

Russians are tall, and there is a great demand for large-size clothes.

Price accounts for a large proportion in Russian online shopping decisions, and the price factor is very important. The quality and brand of goods are equally important to them.

Second, Brazil

Market overview:

Brazil is an emerging market for cross-border e-commerce competition, mainly due to its good e-commerce infrastructure, rapid development of logistics and payment platforms, and its vast territory. In recent years, the Brazilian government has made great efforts to build e-commerce infrastructure, which has accelerated the development of e-commerce.

Demand characteristics:

Characteristics of buyers: The buyers in Brazil are basically white-collar workers, aged 25-36, with college education or above, medium English level and 3-4 years of cross-border online shopping experience.

Demand preference: For Brazilian buyers, cheap price and fashionable style are the most important. Category preference is clothing, accessories, shoes and bags, beauty products, toys and 3C accessories.

Style preference: Brazilian buyers love American country style and simple style, like tight-fitting and figure-showing clothes, and like exaggerated and colorful accessories. They pursue the texture of goods, and sellers should pay attention to the effect of pictures.

III. Spain

Market overview:

Whether it is domestic e-commerce or cross-border electronic commerce, Spain is the most potential country in Europe. Spanish consumers are more inclined to shop online than in physical stores. More than half of Spanish online consumers have the experience of shopping from foreign online stores, making Spain a profitable cross-border e-commerce market.

Demand characteristics:

Characteristics of the buying crowd. The ratio of male to female buyers in Spain is average, and the age of buyers is concentrated between 16 and 34 years old, mainly students and office workers. Spanish buyers do not have a very high ability to pay, so they are more concerned about the price of goods.

Shopping habits. Most Spanish buyers are used to browsing and shopping on their desktops, and they mostly buy goods through keyword search. Before buying, they will compare the prices of the whole station and refer to the favorable comments.

Special needs. In selling goods in Spain, sellers must attach a size table to clothes and other goods in addition to complete sizes.

Fourth, France

Market overview:

France is a big trading country in the world, and its total import and export volume ranks fifth in the world. At the beginning of 2016, the growth rate of total e-commerce sales was 10 times that of French business as a whole. Since 2015, the number of people using mobile phones to shop online in France has increased rapidly. Now, 72% of the goods sold by e-commerce are sold through mobile terminals.

Demand characteristics:

Time of purchase. Because of Christmas, November and December are the hottest months for e-commerce sales. Usually, 63% of the French will shop online during this period.

Demand category. Due to the relatively developed tourism industry in France, what the French buys most online are tourism, services, culture and clothing.

Purchase interface preferences. The product details page should pay attention to the richness of the pictures in addition to the French copy in the pictures.

V. Britain

Market overview:

The British government has always supported the development of e-commerce, so British e-commerce is in the leading position in European and American countries. Britain, Germany and France are the most popular import destinations for cross-border electronic commerce in Europe. Such a good development trend of e-commerce in the UK is due to the increase in the Internet access rate of the British public and the improvement of Internet access conditions. In terms of the price and choice of Internet access services, the UK is more competitive than most other European countries.

Demand characteristics:

Price. British consumers will spend a lot of time comparing the same type of goods. In most cases, the price of goods is the decisive factor in their marketing purchase behavior.

Demand preference. With the acceleration of product updating, social media and fashion shows can always trigger fashion trends and product demand. At the same time, members of the British royal family also play a significant role in promoting the sales of fashion goods.

Sixth, the United States

Market overview:

The United States is the earliest and fastest developing country of e-commerce in the world, and its e-commerce application field and development scale are ahead of other countries. The United States has the largest number of large-scale e-commerce platforms in the world, and the user activity of the platforms is also the highest in the world. The main reason is that the good infrastructure and sufficient consumer groups in the United States make the online B2C sales in the United States show a steady upward trend. The United States has a strong Internet economy, more individuals are willing to integrate into this economic system, and local netizens have a very strong sense of sharing and innovation, so the sales of C2C are also increasing year by year.

Demand characteristics:

Consumption habits. Americans basically don’t save money and like to overdraw.

Living habits. Americans live in the present, enjoy life and pay attention to spiritual consumption, such as exercise, fitness, health preservation, tourism and nutrition. Americans will spend a lot of money on fitness, outdoor sports, health care and nutrition. Therefore, the market of fitness products and outdoor products in the United States is hot, and key products are selling well. This is closely related to the living habits of Americans.

Brand demand. Americans attach great importance to brands. Americans believe that brands are the guarantee of quality. They would rather choose high-priced brands than cheap goods without brands. Packaging occupies a large proportion in the hearts of Americans. In their eyes, the quality of packaging and goods is equal. Good goods must have good packaging, otherwise there will be a gap in their shopping experience.

VII. Germany

Market overview:

Germany is the fifth largest e-commerce market in the world and the second largest e-commerce market in Europe. Its Internet penetration rate (93%), the proportion of online shopping consumers (83%) and the average online shopping expenditure (1355) are higher than the European average. Whether it is the number of online buyers or the average annual cost of each buyer, Germany’s ranking is higher than the European average. Its market features mainly include: broad market growth, high consumption level, supporting force, perfect logistics system guarantee experience, customers’ pursuit of quality and high profit rate.

Demand characteristics:

Germans prefer German websites and bank transfers;

Germans prefer German websites and bank transfers: fashion and clothing, electronic products and books are in great demand.

German consumers are keen on online shopping, ranking first in consumer preference with convenient door-to-door service, followed by 24-hour shopping, more convenient online shopping, lower online shopping price, wider choice of online shopping products, easier comparison of goods and smoother online shopping process.

Germans are not impulsive in shopping, and the proportion of consumers who miss physical stores is low.

Eight, Japan

Market overview:

Japan is the third largest economy in the world and the fourth largest e-commerce market. Thanks to the high network coverage in Japan, mobile shopping has become the mainstream. Although it started late in the field of cross-border e-commerce, it has the characteristics of rapid development, high maturity and strong systematization, and has gradually become an important cross-border e-commerce market. Its good development trend has had a profound impact on the surrounding pattern. Moreover, as a world economic power, Japan has undoubtedly become a huge potential consumer market.

Demand characteristics:

High brand loyalty, attention to detail quality;

The network coverage is very high, and mobile phone shopping has become the mainstream;

The purchase behavior is influenced by the season and weather environment (such as rain boots, raincoats, earthquake-proof products);

Enthusiastic about western festivals;

I like to participate in holiday promotion activities.

Preference characteristics:

Toys, hobbies and DIY products;

Furniture and household appliances;

Food and personal care;

Electronic products and media products;

Fashion supplies

(Source: Bean Packet Cross-border Digital Finance)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

China’s package inflow ranking: Shanghai Pudong, Shenzhen Baoan and Beijing Chaoyang rank among the top three.

  On December 28th, Cainiao.com and Tmall announced the 2017 China Consumer Economy Ranking, which showed the active zone of online shopping in China (except Hong Kong, Macao and Taiwan) according to the package flow in a year. Among thousands of districts and counties (including all kinds of new districts), Shanghai Pudong ranks first in the country in terms of package inflow and has become the most active region in consumer economy.

  Interestingly, in some areas that were considered as "ghost towns" in the past, such as Erdos, the parcel growth rate has far exceeded the average level in the past year, which shows an obvious population inflow trend.

  Packages in Pudong rank first, and Guangdong ranks the most.

  The rookie data shows that the status of first-tier cities such as Beishangguangshen and Shenzhen leading China’s consumer economy is still unshakable. Among the regions with the largest inflow of parcels, Pudong New Area in Shanghai ranks first. Followed by Shenzhen Baoan District, Beijing Chaoyang District, Guangzhou Baiyun District, Shenzhen Longgang District, Beijing Haidian District, Shanghai Minhang District, Guangzhou Tianhe District, Guangzhou Panyu District and Foshan Nanhai District.

  Among the ten districts and counties in the first camp of consumption power, Guangdong has the largest number of regions on the list, accounting for 6 seats, and Beijing and Shanghai each have 2 seats.

  From the perspective of counties, the consumption economy in major first-and second-tier cities in China is still unbalanced. Taking Beijing as an example, Chaoyang District and Haidian District receive the largest amount of parcels, while Yanqing District receives the smallest amount of parcels. The number of parcels in Chaoyang District is 36 times that in Yanqing District.

  In Shenzhen, the number one Baoan District is 31 times that of Yantian District. However, the consumption balance of districts and counties in Shanghai and Hangzhou is obviously better than that of Beijing and Shenzhen. The amount of parcels in Pudong is 17 times that of Chongming, and that in Jianggan District of Hangzhou is 13 times that of Chun ‘an County.

  Guangzhou, which has been questioned whether it is still a "first-tier city", should be proud of the balance of consumption power in its districts and counties. The highest parcel volume in Baiyun District is 12.4 times that in Luogang District, which reflects the coordinated development between districts and counties.

  With the rise of consumption in the central and western regions, the ability of students to "chop hands" is amazing.

  In addition to the first-tier cities in the first echelon, with the extension of logistics infrastructure and the improvement of logistics efficiency, the activity of consumer economy in the central and western regions has also increased significantly. Among the top 20 districts and counties in the country in terms of parcel collection, Hongshan District of Wuhan entered the list.

  Among the top 100 counties in China, Yanta District of Xi ‘an, Yubei District of Chongqing, Wuhou District of Chengdu, Yuelu District of Changsha, Qingxiu District of Nanning, xiaodian district of Taiyuan and Guandu District of Kunming are all consumer star areas in the central and western regions.

  Interestingly, the consumption power of Xinjiang and parts of Tibet is even stronger than that of counties in first-tier cities. For example, in Xinshi, Shayibak, Tianshan and Shuimogou districts of Urumqi, Xinjiang, Korla City of Bayinguoleng Prefecture, Yining City of Yili Prefecture, Shihezi City of Xinjiang, changji city of Changji Prefecture, Karamay District of Karamay City, Chengguan District of Lhasa, Tibet, the number of parcels received in the past year was higher than that in Yanqing District of Beijing.

  From the data released by the rookie, we can also find that the consumption power of the student group is amazing. Nanjing University of Finance and Economics, Zhejiang Media College, Tianjin University of Finance and Economics, Wuhan University of Technology, China Communication University, Guangzhou University, China Shiyou University, Zhejiang Institute of Science and Technology and other universities are among the top.

  In areas where colleges and universities are concentrated, the purchasing power of students directly promotes the ranking of the whole district and county to rise. Yuelu District of Changsha, Hongshan District of Wuhan and Wuhou District of Chengdu are not the first economic districts and counties in their cities, but they occupy the first place in their respective cities by virtue of the consumption power of colleges and universities.

  The number of parcels confirms the influx of people, and a number of "ghost towns" have been uncapped.

  Through the flow data of parcels, we can see that the areas that used to bear the title of "ghost town" are gradually getting rid of this hat.

  According to the rookie, the parcel data in some new districts directly reflect the number of residents, while the growth trend of parcels reflects the inflow of population. Judging from the absolute number of parcels and the growth rate, some so-called "ghost towns" are no longer established.

  It is understood that from the data in recent years, the average level of parcel volume growth in districts and counties is about 5-7 times. However, many "ghost towns" that have been questioned before have far exceeded the average package growth rate.

  Representatives of ghost towns proposed by the media — — Taking Chenggong New District of Kunming as an example, the number of parcels in 2017 increased by ten times compared with five years ago, and it also increased by nearly 40% compared with 2016, ranking fourth among 14 districts and counties in Kunming, and has already taken off the "ghost town" hat.

  In Erdos, another famous "ghost town", rookie data shows that the number of parcels has increased by more than 30% within one year, and consumption activity has exploded.

  In addition, typical "ghost towns" such as Zhengdong New District in Zhengzhou City, Guanshanhu District in Guiyang City and Xinbei District in Changzhou City have also ensured the above-average parcel growth rate, which also reflects the population growth rate above average.

  Attachment: Top 100 Districts and Counties of China Consumer Economy (Top 20)

  The ranking of parcel heat in Beijing is: Chaoyang District, Haidian District, Fengtai District, Changping District, Tongzhou District, Daxing District, Xicheng District, Dongcheng District, Shunyi District, Fangshan District, Shijingshan District, Miyun District, Huairou District, Mentougou District, Pinggu District and Yanqing District.

  The ranking of package heat in Shanghai is: Pudong New Area, Minhang District, Baoshan District, Songjiang District, Jiading District, Xuhui District, Putuo District, Qingpu District, Yangpu District, Jing ‘an District, Changning District, Fengxian District, Hongkou District, Huangpu District, Jinshan District and Chongming County.

  The ranking of package heat in Guangzhou is: Baiyun District, Tianhe District, Panyu District, Haizhu District, Huadu District, Yuexiu District, Zengcheng District, Liwan District, Huangpu District, Nansha District, Conghua District and Luogang District.

  The ranking of parcel heat in Shenzhen is: Baoan District, Longgang District, Nanshan District, Futian District, Luohu District, Longhua New District and Yantian District.

  The ranking of package heat in Hangzhou is: Jianggan District, Yuhang District, Xiaoshan District, Xihu District, Binjiang District, Gongshu District, Xiacheng District, Fuyang District, Shangcheng District, Lin ‘an District, Tonglu City, jiande city and Chun ‘an County.

All your concerns about secondary water supply are here.

With the increasing number of high-rise residential buildings, secondary water supply has become a problem closely related to people’s livelihood. Recently, some citizens have reported that there is a problem with the secondary water supply in their homes: some homes are empty, but the water meters are turning; Some question that there is a lot of water consumption in the home, but the property cannot be solved; Some people think that the water pressure of secondary water supply in the home is a little low, and hope that the water pressure can be high … The problem of secondary water supply has become one of the hot issues of public complaints.

A citizen who lives in Mulan Garden, Dragon City, Oriental reported that his home is a secondary water supply. In the past, the water used to be normal and the water pressure was high. "The bath is standing far away, and the water from the faucet can also be drenched." However, since the water supply company adjusted the water pressure, the water pressure in the home has become lower. Many residents in the same building have the same confusion, and the water experience is not as good as before. It is suggested that the water supply company adjust the water pressure to the same high as before.

The reporter learned from Huayan in Wuhu that the high water pressure has an impact on the lives of residents in the community! With the change of occupancy rate and water consumption, Wuhu Huayan will adjust the secondary water supply pressure according to the relevant national standards to achieve energy-saving, efficient, time-saving and labor-saving high-rise water supply!

"At this stage, before 2015, most of the secondary water supply facilities and pump rooms in Wuhu City were built and operated by real estate enterprises. After delivery, the operation and maintenance of the secondary water supply equipment were managed by the residential property company. In case of insufficient pressure and increased water charges, the main target of citizens’ consultation and reflection was our water supply company." Wuhu Huayan staff introduced that due to some enterprises’ unprofessional management, poor service, aging facilities unable to maintain, untimely cleaning and disinfection of water tanks (pools), and chaotic use of equipment brands and quality, failures occurred from time to time, which brought hidden dangers to water supply safety. The water supply company does not own the property rights of these secondary water supply facilities, nor is it authorized to manage these equipment, only to ensure that the water is qualified when it enters the community.

In 2015, Wuhu City issued the Measures for the Administration of Secondary Water Supply in Wuhu City and other relevant laws and regulations, requiring that the management of secondary water supply be comprehensively strengthened to ensure the safety of urban water supply. Subsequently, Wuhu Huayan actively participated in the formulation of secondary water supply standards, project construction and handover, and 66 projects have been completed and put into operation. It has played a positive role in promoting the standardization construction of secondary water supply facilities in Wuhu, and also opened a good start for the future work of "unified construction and unified management" of secondary water supply.

The reporter learned that the problems reflected by residents of secondary water supply are mainly in the following aspects:

Is the water pressure of secondary water supply as high as possible?

Some residents may think that the higher the water pressure, the better, which is more comfortable to use. In fact, there is an upper limit on the pressure of water supply pipeline. If the pressure of water supply is too high, it will do great harm to pressurizing equipment, water supply equipment and water consumption equipment. According to the standard of Technical Specification for Secondary Water Supply Project in Anhui Province, the pressure of the lowest-level household pipe in each partition should not exceed 0.35Mpa. If the community supplies water with ultra-high pressure for a long time, it will cause great harm.

Water supply exceeding the design pressure will not only lead to the long-term overload operation of the pressurized water pump and increase the power consumption (increase the owner’s share of electricity), but also the pressurized related equipment (water pump, check valve, connector, butterfly valve, etc.) will be easily damaged. Long-term ultra-high pressure water supply, the pressure of water supply pipeline exceeds the design value, which is easy to cause water leakage and damage of water supply equipment pipeline (especially pipeline joints and bends in weak links), and increase the phenomenon of leakage and pipe explosion. On the one hand, it will often stop water maintenance, affect residents’ lives, on the other hand, it will also cause water waste and increase the water sharing of residents. Because the water pressure requirements of household sanitary wares and household appliances are designed according to national standards, the long-term high water pressure of households will also lead to the damage of the toilet bowl, affect the service life of water heaters and faucets, and the household water consumption will also exceed the normal range, resulting in an increase in electricity bills.

I am away from home for a long time, why does the water meter generate expenses?

This is because there is air in the water pipe due to the pressure of the pipe mixed with air and the change of water temperature, and the pulsation effect caused by it makes the water meter installed in some positions slowly move when there is no running water. Wuhu Huayan suggested that users should contact the management unit of secondary water supply to help close the valve before and after the water meter, so as to avoid idling of the water meter.

Why does my home use secondary water supply on the fifth floor?

This is designed according to the actual situation of the developer in the early stage of construction, which may be caused by the high floor height, high terrain and low local water pressure.

Is the water quality of secondary water supply guaranteed?

Since the promulgation of the Measures for the Administration of Secondary Water Supply for Urban Residential Buildings in Wuhu City in 2015, according to the relevant regulations, the secondary water supply management unit needs to clean the secondary water supply tank every quarter, and the health and epidemic prevention department needs to conduct random inspections and issue relevant water quality test reports.

A woman renting a degree room in Longgang can only rent it for a long time if the landlord asks for 80 thousand (Figure)

  According to the current policy, renting a house can apply for points admission, but the landlord needs to cooperate with the street rental office to apply for a lease certificate, which is commonly known as a lease contract. However, many parents are stuck by this certificate because the landlord does not cooperate. Today, some citizens reported that some landlords were willing to cooperate, but the asking price was outrageous.

  Dapeng points lowland citizens go to rent houses.

  Ms. Zhou, who lives in Longgang, said that her child will go to primary school next year. According to the current regulations, she needs to apply for a lease contract before April 1 this year, and her child will be able to go to school normally next year. However, she is not a deep household but also a point for renting a house. The surrounding schools generally need more than 70 points. Obviously, her points can’t be a good school. So she turned her attention to Shenzhen School, a high school affiliated to the National People’s Congress in Dapeng New District.

  The new school is popular, and the rent has soared.

  Shenzhen School attached to the National People’s Congress is a school that was put into use only in 2017. There are not many students around, so the score is relatively low. According to Ms. Zhou’s points, children will definitely be able to attend school. Everything is ready except for renting a house, so Ms. Zhou chose one of the rented houses at the beginning of this year.

  Can only rent for a long time and ask for 80 thousand

  Ms. Zhou said that because the house has a degree, the owner thinks that if Ms. Zhou is allowed to use this degree, it means that the house will be locked in a six-year degree. Therefore, not only the price increase, but also the long-term rent, the rent for two years at a time, this account is counted. Let Ms. Zhou’s heart cool.

  The rent has all gone up, including the degree fee

  Ms. Zhou said it was really difficult for her to take out so much money at one time. Ms. Zhou thought that he was not the only degree room in Shenzhen School affiliated to the National People’s Congress, so she continued to look for other houses, but she didn’t expect the rents around her to rise in just half a month.

  Blank houses are also rented for six years and sixty thousand yuan.

  Ms. Zhou said that it is not an individual phenomenon that the high-priced rental degree is near the Shenzhen School affiliated to the National People’s Congress. The owners even have a unified market price. Recently, there has also been a phenomenon of renting blank houses. As the name implies, blank houses can’t live in people, but the rent is 10 thousand yuan a year, and it will be 60 thousand after six years.

  A number of real estate degrees have been rented out.

  Later, the reporter went to a housing agency near the school. The staff introduced that the additional fee for degree rooms is a tacit understanding recently formed by the owners. The price has gone from a few thousand yuan at the beginning to 11,000 years now, and the rough houses are already in short supply, and they are all rented out but not occupied. The Shenzhen School affiliated to the National People’s Congress, which originally had few students, suddenly became lively.

  In the past, we often heard about sky-high degree rooms, all of which were about buying degree rooms. It is very rare to rent a degree room at such a high price. After all, it is basically difficult to apply for a good degree and rent points. However, it happened that this abnormal phenomenon occurred in Shenzhen School affiliated to the National People’s Congress in Dapeng New District. Should the relevant departments take care of it?

  An agreement before renting a house can reduce disputes

  Lawyers believe that the degree room includes housing points and rental points, which are in conflict, which means that once the degree room is locked for six years in the name of renting, it is equivalent to occupying the owner’s degree in buying a house. Therefore, when the tenant and the owner sign the rental contract, they should clearly agree on the use of the degree in advance, and the owner will get some extra compensation, which is legally protected.

  Beware of price war, the government should intervene.

  In real life, many tenants have not agreed with the owners in advance. After renting, they find that they need a degree, so they are prone to conflicts. At present, laws and regulations have not made clear provisions, so they can only solve them through consultation. The lawyer pointed out that in either case, it is reasonable for the degree price to be adjusted according to market rules without legal prohibition, but the price war in special areas should be prevented.

  The government should strengthen the verification of the degree of renting blank houses

  The survey found that some owners priced their rental houses and degrees separately, which caused a lot of chaos. For example, the previous "First Scene" survey showed that an intermediary collected money to help people handle the lease contract, so that students who had not rented in the area were eligible to enroll in the school. In the neighborhood around Shenzhen School affiliated to the National People’s Congress, some owners sell rough houses, and the actual houses are uninhabited. The education department and the leasing department should strengthen supervision.

  Post-event household verification should make a difference.

  Lawyers, on the other hand, believe that it is reasonable for the leasing office to relax its control on the premise that the registration of housing lease contracts is not mandatory. Therefore, in the follow-up verification, it is necessary for all departments to jointly plug the loopholes, so that the actual renter can obtain the qualification to enter the school nearby. According to the current regulations, it takes one year for the lease contract to participate in the points, and during this year, the street office should do a good job of verification.

007, the double 11 party when the President came to power, this was a chaos in film and television marketing!

    1905 movie network news On the day of "double 11", an "double 11" party, which lasted for more than four hours, was held in the Beijing Water Cube last night, in order for all the people in China to happily buy it in buy buy. According to incomplete statistics, the local tyrants’ party, which cost more than 50 million yuan, was created by our Chinese New Year director Xiaogang Feng. So, apart from fancy telling everyone what to buy, one of the highlights of this party is the placement of movie advertisements (of course, this is also the specialty of small steel cannons). Looking at the whole party, Mr. Ma Yun, our gang leader and spokesman of local tyrants, told everyone that working for BAT in the film industry is by no means a sham.

 

    From to, several upcoming Chinese New Year blockbusters, and then to popular American TV series, plus the appearance of all-star cast, this is not a party, it is simply a big chaos in the marketing implantation of film and television circles: when the propaganda dog meets single dog, it is simply a broken heart for the film.

 

Ma Yun and daniel craig came to the finale.

007 Most Surprise: Ma Yun "shows off" the color for "Bond" daniel craig.

 

    As early as the opening of the "Double Eleven" party, the hosts sold a pass and said meaningfully, "Cats’ paws extend to all parts of the world". Two-thirds of the party, Jane Zhang sang the theme song, and after the song ended, he told everyone that "007 will be released soon, don’t miss it", and the suspense escalated — — Please note that this is the first oral broadcast time of the star.

 

    At almost zero o’clock, the whole party ushered in a surprise and climax: daniel craig in "007: Ghost Party" really came, and what is even more incredible is that the "bond girl" came from our gang leader, and there was a classic picture of Ma Yun standing at Bond’s gun with a wig and heavy makeup on the big screen. "Ladies and gentlemen, you are not mistaken, he is our’ bond girl’!" With the excitement and screaming of the host, the "Wang" appeared in a suit and tie, and came to work with Mr. Bond, a British agent, to send 11 luxury cars for everyone!

 

    As the 24th Bond film series, The Ghost Party’s trip to China was very grounded. daniel craig, who has always been unsmiling and cool and arrogant in the film, showed his closeness to the people, so he boarded the "double 11" party handsomely and coolly, spent a full moon with Ma Yun’s "bond girl" and "bachelor night". Later, he will also meet with "bond girl". — Do you still feel too far away from such a cold British agent?

 

Xiaogang Feng went on stage to sell advertisements.

Feng Family: The producer’s Bad Guy Must Die and the actor’s mr. six are indispensable.

 

    Using stars to attract the audience is an essential means of the party. So how to let the stars promote their own resources by the way, then Xiaogang Feng’s best "advertising implantation" will begin.

 

    The most interesting (or controversial) passage in the whole party was the talk show "Strange Goods" with fancy advertisements brought by Zhao Wei, Ma Dong and Gao Xiaosong: three people brought their own props, changed their ways to promote their own red wine, "Strange Flowers" and "Strange Talks with Xiao Song". In fact, this slightly embarrassing talk show is a "hard and wide" that says no advertising but no words.

 

    Xiaogang Feng, the general director, also pretended that he couldn’t stand it, and ran to the stage to "bomb" the three of them, and then swaggered for his starring "mr. six" directed by Guan Hu. In addition, Xiao Gang Bao also invited the Korean rock band CNBLUE to sing the theme song "cinderella" of the Chinese-Korean co-production film "The Bad Guy Must Die" produced by him. This "softness" of the handsome sunshine fresh meat men really hit the hearts of the post-90 s, causing fans to be elated and shouting "Ouba, get stuck!"

 

The famous American singer adam lambert took the stage.


The president of "House of Cards" teased the Double Eleven.


American TV series: "House of Cards" and "Game of Thrones", American presidents want buy buy to buy them!

 

    After taking care of the post-90s generation of Ha Han, how can we neglect the young and middle-aged people who love watching American TV series? The joining of American TV series in the party is really deeply rooted in people’s hearts, and House of Cards and Game of Thrones also appeared one by one. Kevinspacey fowler, the "American President" in House of Cards, loves to get humor back at the party. Previously, he was most praised for suddenly turning around at the Golden Globe Awards, and a "house of cards" style spit came to his seat. This time, China was far away, so he recorded a video in the "White House". He even laughed and said that the firewall in the White House was tight, and he wanted to shop but couldn’t do it at all. Then he stood up and told everyone how to "cross-dress" at ordinary times. I believe that his Taobao version will be available with the search soon.

 

    In addition, when adam lambert, a famous American singer, sang on stage, she was sitting in a chair full of precious knives in Game of Thrones, and she was proud from beginning to end, which made American TV dogs not lick their screens and become materialistic.

 

TFboys

Talk about live broadcast again: exhausted film shooting techniques TFboys backstage dressing live show.

 

    The whole live broadcast not only caused many singers to fall into the hardest hit areas, but it is noteworthy that Xiaogang Feng used a lot of filming positions and photography techniques to show the party scene in many directions. For example, TFboys, these small fresh meats, are all delicious and attractive, and the cameras at the party have met the wishes of the broad masses of the people. After the end of one of their songs, the camera has been following TFboys to step down. The details of the three people’s changing scenes and discussions with the staff are truly displayed, which is a bit like the feeling of being in the mirror. After the party, many viewers felt: The original live broadcast can be played like this, thanks to the camera!

 

    In addition, as soon as Hua Chenyu opened the scene, he rocked up from just below the stage, and only Hua Chenyu used this seat for the whole party. Farewell to the fixed seat and simple push, pull, shake, move, follow, rise and fall, showing a dark and heroic temperament.

 

    When the festival in single dog was gradually replaced by the "Chop Hands" Festival, it became an out-and-out shopping carnival, and at the same time, it gradually became a national carnival in a wider range, including entertainment circles and film and television circles. Online sales are constantly setting a new record, and movies and stars are also infiltrating bit by bit unconsciously. Just before you notice any clues, in fact, the advertisements have been broadcast and the publicity has been completed. However, the people who don’t know the truth have to continue to buy in buy buy and silently sigh: "The city will play!"

 

The Big Four covers 45% of the market, and the stores are diversified and transformed into the normal state | North American accident car maintenance chain TOP10

introduction

In the first two weeks, Xiao Bian took stock of the list of quick oil change and quick repair and quick maintenance chains in the United States.Some enthusiastic readers left a message saying that they hope to have another issue dedicated to introducing the American accident car maintenance chain. Well, this is the introduction.

Executive summary:

  • The Big Four are currentlymainofThe growth means is to buy small accident car maintenance chain;

  • It is estimated that before 2021,The Big Four will cover 45% of the American accident car repair market;

  • The speed of merger and reorganization slowed down, and the giants began to consider purchasing strategic clusters;

  • technologyinnovateIs playing a role in promoting market changes;

  • outletsDiversified transformation will become the norm.

A brief introduction to the top 10 accident car maintenance chains in the United States

1. Boyd group,One of the four giants of the American accident car maintenance chain,Founded in 1990 and headquartered in California, USA,It owns Boyd Autobody & Glas,Gerber Collision & Glass andOther accident car maintenance chain.about4,170 employees,the year of 2016The annual output value is578.3 million dollars,haveMore than 400Direct sellingStore.

Its latest acquisition list is:Assured Automotive, Craftmaster Auto Body and Champ’s Holding Company, LLC.

Gerber, who was famous then, is now.A subsidiary of Boyd group,Founded in 1937, headquartered in Illinois, USA, aboutThere are 498 employees,the year of 2016The annual output value is50 million dollars.

Its latest acquisition list is: Faith Autobody Repair Centers..

2. Service King,One of the four giants of the American accident car maintenance chain,Founded in 1976, headquartered in Texas, USA, with about 4,686 employees,the year of 2016Annual output valuefor549 million dollars, with more than 300 direct stores.

Its latest acquisition list includes: First Impressions Collision, Inc., The Body Shop Collision Center and Auto World Paint and Body.

In addition, there were rumors in the first half of this year.Service KingWill soon be acquired, I wonder if it is true.

3. ABRA,One of the four giants of the American accident car maintenance chain,Founded in 1984, headquartered in Minnesota, USA, with about 613 employees,the year of 2016Annual output valuefor100 million dollars, with more than 300 stores, direct sales+joining.

Its latest acquisition list includes: Lehman’s Garage, MGM Collision South, Inc. and Keenan Auto Body..

4. Caliber Collision, one of the four giants of the American accident car maintenance chain,Founded in 1997, headquartered in.United States of AmericaTexas,about6,444 employees, 2016The annual output value is89 million dollars, with more than 500 direct stores.

CalibeR Collision’sThe latest round of financing was in 2013.Raised $60 million, and the main investor was Penfund.

thatThe latest acquisition list includesCollision care auto body centers Inc., Craigs Collision Ctr and Automotive Collision Tech.

5. MAACO,Founded in 1972,A subsidiary of Driven Brands,Headquartered in North Carolina, USA,Franchise mode. general headquartersaboutThere are 65 employees,the year of 2016Annual output valueIt is $91 million and has more than 500 franchise stores.

Its latest acquisition list is: Spray Glo Auto Refining & Body Repair and 1-Day Paint & Body Centers, Inc.

6. CARSTAR,Founded in 1989, a subsidiary of Driven Brands, headquartered in Kansas, USA,Franchise mode. general headquartersabout306 employees,the year of 2016Annual output value23.2 million US dollars, with more than 500 franchise stores in the United States and Canada.

7. Fix Auto,Founded in 1997, headquartered in Blainville, Canada, it began to implement franchise mode (joining) in the United States in 2011. The number of stores is unknown, and the annual output value is unknown.

Its latest acquisition list is:Novus Glass, Speedy Glass and Speedy Corporation.

8. Joe Hudson,Founded in 1989, it is a family business with 56 direct stores, with unknown number of employees and annual output value.

9. Cooks Collision, Founded in 1979, headquartered in California, 39Direct sellingShop,The number of employees is unknown and the annual output value is unknown.

10. Classic Collision,Founded in 1983, currently19Direct sellingStore, located in Atlanta, family business,The number of employees is unknown and the annual output value is unknown.

2. The latest development of accident car maintenance chain in the United States

Last week, Vincent Romans, CEO of Roman Consulting Company, expressed his latest views on the accident car maintenance industry in the United States at the seminar on the development of accident car maintenance chain in Chicago Auto Show.

1. The market in the next five yearspredict

Vincent predicts that before 2021, the market share of the above-mentioned four giants, such as Boyd Group, will continue to grow, covering nearly 45% of the American accident car repair market, equivalent to a share of $16.7 billion (he estimates that the share of the entire accident car market segment is about $37.6 billion).

There are also 55% shares belonging to those small chain stores and single stores.

Vincent said: "We are now at another stage of the industry.Industry consolidation continues, but the speed has obviously slowed down. The Big Four are in no hurry to buy small chains at this stage.Instead, we are considering purchasing strategic clusters. "

"The market is currently in a temporary equilibrium state," Vincent said. "However, in the next two or three years, we will have another large-scale market contraction."

"At present, all kinds oftechnologyInnovation is playing a driving role, "Vincent said.

Diversified transformation in the industry will become the norm, which will lead to various simple and complex partnerships, alliances and market segments will be integrated.

2. Market conditions affecting the industry

At the meeting, Vincent cited various market conditions that affected the industry: stores increased DRP;; Advanced driver assistance system and automatic driving technology; Remote information processing; Supply chain integration;Alternative assessment model of margin pressure;predictive parsing;Photo evaluation;Main engine factory; The speed of technical iteration;Population, urbanization and changing lifestyles, etc.

3. Private equity players also join in the fun.

Private equity funds have also entered the PBE supply chain.VincentIt is mentioned that PNC RiverArch Capital acquired Painter’s Supply, 21 of which are located in Michigan, Ohio and Indiana. Driven Brands cooperated with many private equity groups to establish a wider MSO (multi-store operation, which means chain operation) group franchise network in its Maaco and CARSTAR.

If they come together, it may not have that great influence, but together, they can be very powerful.VincentSay.

The above is a brief introduction to the American accident car maintenance market at this stage.